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3007 

HZ* DEPARTMENT OF COMMERCE ^/^? **£"' *** 

Bureau of the Census 



pugesi 



Washington /?37'3Sc 



Ctntu§ Sumy of Stain*** 1937-38 

Rttail Diiiribution 



AVTOWTirS, ACCESSORY, TIRE AMD BATTERY DEALERS (CHAINS ONLY) 

Twenty-three automotive accessory, tire and battery ohain organizations, operating 1,968 
stores throughout the country with aggregate sales of $141,469,000 in 1937, reported to the Bureau 
of the Census that their sales for the first half of 1938 were within 6.4 percent of their sales 
for the same period of 1937. The first quarter of 1938 showed a loss of 6.8 percent and the second 
quarter a loss of 6.0 percent in comparison with the corresponding quarters of 1937. Their 1937 
sales represent an increase of 34.9 percent as compared with a total of $104,869,000 for 1,891 
stores in 1935, the latest year covered by a regular Business Census. These are among the conclu- 
sions announced today by William L. Austin, Director, Bureau of the Census, in a preliminary report 
issued in connection with the Census Surrey of Business for 1937-38. 

Sales 



The total volume of sales for 1937 was distributed by quarters as follows: First quarter, 
19.5 percent; second quarter, 25.0 percent; third quarter, 29.2 percent; fourth quarter, 26.3 per- 
cent. All geographic divisions show sales increases from 1935 to 1937. A comparison of the first 
half of 1938 with the first half of 1937 shows moderate increases for the West North Central and 
West South Central Divisions with decreases for the remaining divisions, ranging from 4.3 percent 
for the East South Central Division to 15.8 percent for the East North Central Division. 

Pay Roll 

Total store pay roll (not including central-office nor warehouse pay roll) amounted to 
$20,469,000 for 1937, representing an increase of 29.5 percent over the total for 1935. Tor the 
first half of 1938 a pay roll of $9,748,000 was reported, an inorease of 4.8 percent as compared 
with the same period of 1937. A susnary comparison of pay roll and sales follows: 

Percent Change 
Sales Pay Roll 

Year 1937 compared with 1935 +34.9 +29.5 

First half 1938 compared with first half 1937 - 6.4 +4.3 

Size of Sample 

The stores inoluded in this Survey constitute a sample of 36 peroent in sales, and 55 per- 
cent in number of all automotive accessory, tire and battery dealer ohain stores shown in the 1935 
Census. A summary follows: 

Stores Sales in 1935 



1935 Census 3,453 $186,917,000 

1937 Survey 1,891 104,869,000 

Percent Sample 55$ 56$ 



BUREAU OF THE CENSUS 
LIBRARY 



Page 2 



Identical Chain Units (Stores) 

Tables are shown in this report for 1,341 identical chain units for which separate and 
comparable data are available for both 1937 and 1935. A similar report for identical independent 
stores in the automotive accessory, tire and battery trade was issued recently. Following is a 
comparison of percentage changes in sales and pay roll for identical chain organizations, chain 
units and independent stores: 



Percent Change 



Year 1935 To First Half 1937 To 

Year 1937 First Half 1938 

Sales Pay Roll Sales Pay Roll 



Identical chain organizations (23) 
Identical chain units (1,341) 
Identical independent stores (685) 



+34.9 
+22.8 
+27.5 



+29.5 
+19.5 
+23.7 



-6.4 
-9.2 

-6.3 



+4.8 
+2.4 
+1.2 



Tables 1 and 2 show sales and pay roll tor identical chains, by quarters and geographic 
divisions and Tables 1A and 2A show the same information for the 1,341 identical chain units. 

Scope of Survey 

The data contained in this report were supplied by 23 automotive accessory, tire and 
battery chain organizations which submitted returns for the current Census Survey of Business prior 
to the closing date. This report is not intended to present a complete picture of the business done 
by automotive accessory, tire and battery retail chains, but rather to provide a reliable indicator 
of trends since the last regular Business Census. The canvass for the Survey was conducted by mail 
from lists composed only of chains included in the 1935 Census of Business. Reporting for this 
Survey was voluntary; hence, some chains failed to cooperate or delayed their returns beyond the 
closing date. For convenience in evaluating the importance of the stores included, percentage 
columns are carried in the accompanying sales tables which show the weight of sample by geographic 
divisions. 

- - 

This is one of a series of retail reports issued in connection with the Census Survey 
of Business: 1937-38. It will be followed promptly by similar releases for other kinds of business, 
and later by more detailed studies. 



The current Census Survey of Business includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided by the 
Works Progress Administration. The project is under the direction of Fred A. Gosnell, Chief 
Statistician, who was also in charge of previous Business Censuses. Retail trade reports are pre- 
pared under the immediate supervision of James 0. Reid. 



CENSUS SURVEY OF BUSINESS: 1937-38 ,_„ , , , 

AUTOMOTIVE ACCESSORY, TIRE AND BATTERY DEALERS (chain, onlu) 

TABLE 1 .--SALES, BY QUARTERS FOR 1938(.FIRST HALF) AND 1937; AND FOR THE YEAR 1935 
IDENTICAL CHAIN ORGANIZATIONS, BY GEOGRAPHIC DIVISIONS 

[Reprcent. all unit, (.lore.), including neu) and discontinued units, operated during the period covered} 



Page 3 

RETAIL DISTRIBUTION I 



CEOCRAPHIC DIVISION 



UNITED STATES 
New England 
Kiddle Atlantic 
East North Central 
West North Central 
South Atlantic 
East South Central 
West South Central 
Mountain 
Pacific 



Size And Proportion Of Sample 



Number 

Of 
Chains 
Includ- 
ed In 
1937-38 
Survey 



£3 



Number 

Of 

Units 

Reported 



1935 Sales 
Of Units 
Included 
In 1937-38 
Survey 

l.dd 000) 



1,891 



150 
456 
579 
186 
228 

81 
222 

65 
225 



146 
419 
366 
174 
216 

77 
200 

54 
239 



f 104, 869 



6,287 
19,595 
21,205 
10,899 
13,305 

5,104 
12,700 

2,795 
15,185 



Percent 
Of Such 

Sales 
To All 

Sales 
In 1935 
Census 



56.1 



51.5 
51.8 
50.7 
51.2 
70.0 
60.2 
67.1 
51.7 
58.8 



Sales By Quarters. 1937-38 (edd ooo) 



First 

Quarter 

1937 



Second 

Quarter 

1937 



♦27,657 



♦35,345 



1,592 
4,688 
5,977 
2,806 
5,860 
1,416 
3,588 
705 
3,025 



2,157 
6,067 
7,724 
3,467 
4,532 
1,803 
4,704 
993 
3,898 



Third 

Quarter 

1937 



♦41,337 



_L 



2,722 
7,544 
9,148 
4,297 
5,038 
2,088 
5,421 
1,080 
4,199 



Fourth 

Quarter 

1937 



♦37 , 130 



First 

Quarter 

1938 



$25,770 



2,379 
6,493 
7,985 
3,803 
4,837 
1,917 
5,100 
905 
3,711 



1,475 
4,329 
5,051 
2,779 
3,617 
1,361 
3,716 
604 
2,838 



Second 

Quarter 

1938 



133,220 



1,969 
5,589 
6,480 
3,782 
4,277 
1,720 
4,673 
969 
3,761 



First Half 1938 



$141,469 



8,e50 
24,592 
30,834 
14,373 
18,267 

7,224 
18,813 

3,6e3 
14,833 



Percent 

Chance 

From 

1935 



♦34.9 



♦40.8 
♦26.8 
♦45.4 
♦31.9 
♦37.3 

♦ 41.5 
♦48.1 

♦ 31.8 

♦ 12.5 



Percent 
Chance 
From 
First- 
Half 
1937 



it 58, 990 



3,444 
9,918 
11,531 
6,561 
7,894 
3,081 
8,389 
1,573 
6,599 



-■6.4 



- 8.1 

- 7.8 
-15.8 

♦ 4.6 

- 5.9 

- 4.3 

♦ 1.2 

- 7.4 

- 4.7 



AUTOMOTIVE ACCESSORY, TIRE AND BATTERY DEALERS chains only) 

TABLE 2.-PAY ROLL, BY QUARTERS FOR 1938(FIRST HALf)aND 1937 

IDENTICAL CHAIN ORGANIZATIONS, BY GEOGRAPHIC DIVISIONS 

[Reprcenl. all unit, (.lore.), including neat and discontinued unit,, operated during the period covered] 



GEOGRAPHIC DIVISION 



UNITED STATES 
Ne* England 
Middle Atlantic 
East North Central 
West North Central 
South Atlantic 
East South Central 
West South Central 
Mountain 
Pacific 



Number 

Of 
Chains 
Includ- 
ed In 
1937-38 
Survey 



Number 

Of 

Units 

Reported 



193738 



150 
436 
379 
186 
228 

81 

222 

63 

223 



Payroll By Quarters, 1937-38 U 



1,891 



146 
419 
366 
174 
216 

77 
200 

54 
239 



First 

Quarter 

1937 



(4,365,676 



{4,934,362 



Second 

Quarter 

1937 



Third 

Quarter 

1937 



15,523,690 



273,766 
801,616 
980,558 
464,422 
560,741 
206,077 
536,190 
107 , 297 
435,009 



309,361 
903,038 
1,135,077 
511,066 
613,205 
233,750 
609,304 
118 , 928 
500,633 



Fourth 

Quarter 

1937 



First 

Quarter 

1938 



$5,644,824 



♦4,935,898 



355,535 
1,011,262 
1,292,474 
583 ,889 
665,314 
265,896 
679,792 
125,216 
544,312 



351,111 
1,013,399 
1,300 , 143 
602,107 
680,176 
269,612 
696,191 
133,296 
598,789 



HfiVLfiSZ 



£99,904 
862,499 
1,078,155 
528,747 
613,771 
237 , 724 
622,686 
126,802 
565,410 



Second 

Quarter 

1938 



304,413 
851,049 
1,046,970 
518,582 
589,710 
239,712 
619,243 
116,170 
525,983 



Pay Roll 

( eee note ) 



Percent 

Chance 

From 

193S 



First Half 1938 



♦20,468,552 



1,289,773 
3,729,315 
4,708,252 
2,161,484 
2,519,436 

975,335 
2,521,477 

484,737 
2,078,743 



♦ 29.5 



♦ 37.2 

♦ 27.0 

♦ 37.2 

♦ 24.3 
♦25.4 
♦27.2 
♦27.7 
♦40.3 
♦24.9 



liet note) 



Percent 
Chance 
From 
First. 
Half 
1937 



jj9.747.730 



604,317 
1,713,546 
2,125,125 
1,047,329 
1,203,481 
477,436 
1,242,129 
242.972 
1,091,393 



4.8 



3.6 

■ 0.5 

■ 0.4 

► 7.4 
I 2.5 

► 8.6 

♦ 8.4 

♦ 7.4 

♦ 16.6 



Nole: Pay roll does not include compeneanon tor the eer.onnel ol central otfices and UK>r«liou«ei. 

Stale* ComftTuln. Geographic Dioielon*.- 

NEW ENGLAND-Conn., Maine, Mom.. N. H., R. I.. Vl. 

MIDDLE ATLANTIC -N. ]., N. Y., Pa. 

EAST NORTH CENTRAL- III. mi, Mick., Onto, Wi*. 

WEST NORTH CENTRAL -Iowa, Kane., Minn., Mo., Near., N. Da*., S. Dak. 

SOUTH ATLANTIC Del, D. C, Flo., Co., MA, N. C, S. C, Va.. W. Va. 



EAST SOUTH CENTRAL-Ala., Ky., Mu*., Tenn. 
WEST SOUTH CENTRAL~-Ark., La., Okla., Tax. 
MOUNTAIN— Aria.. Colo.. Idaho. Mont.. Nov.. N. Max., Utah. Wua- 
PACIFIC—Calit., Ore... Waih. 



Page 4 










































CENSUS SURVEY OF BUSINESS: 1937-38 RETAIL DISTRIBUTION 


AUTOMOTIVE ACCESSORY, TIRE AND BATTERY DEALERS tchain, only. 


TABLE 1 A. -SALES, BY QUARTERS FOR 1938(FIRST HALF) AND 1937; AND FOR THE YEAR 1935 


IDENTICAL CHAIN UNITS (STORES), BY GEOGRAPHIC DIVISIONS 


GEOGRAPHIC DIVISION 


Size. And Proportion Of Sample 


Sales By Quarters, 1937-38 Issu ooo) 


Year 1937 


First Half 1938 


Number 

Of 
Stores 


Percent 
Of Such 
Stores 


1935 Sales 
Of Stores 


Percent 

Of Such 

Sales 


First 


Second 


Third 


Fourth 


First 


Second 


Sales 


Percent 

Chance 

From 

1935 


Sales 


Percent 

Chance 

From 

First 

Half 




Includ- 


To All 




To All 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 




ed In 
1937-38 


Stores 
In 1935 


Survey 


Sales 
In 1935 


1937 


1937 


1937 


1937 


1938 


1938 








Survey 


Census 


(.<W 000) 


Census 














l.dd 000) 




(add 000) 


1937 


UNITED STATES 
New England 


1,341 


39 


|89,046 


48 


(21,819 


(27,466 


(31,556 


(28,470 


(19,584 


(25,180 


(109,311 


♦22.8 


(44,764 


- 9.2 


105 


39 


5,921 


49 


1,327 


1,740 


2,137 


1,947 


1,203 


1,492 


7,151 


♦20.8 


2,695 


-12.1 


Middle Atlantic 


305 


36 


IS, 025 


43 


3,756 


4,674 


5,668 


5,098 


3,379 


4,215 


19,216 


♦19.9 


7,594 


- 9.9 


East North Central 


255 


33 


17,883 


43 


4,629 


5,944 


6,891 


5,952 


3,651 


4,843 


23,416 


♦ 30.9 


8,494 


-19.7 


feat North Central 


123 


31 


9.565 


45 


2,246 


2,802 


3,310 


2,983 


2,109 


2,869 


11,343 


♦ 18.6 


4,978 


- 1.4 


South Atlantic 


153 


47 


11,438 


60 


3,066 


3,531 


3,858 


3,706 


2,812 


3,322 


14,161 


♦23.8 


6,134 


- 7.0 


East South Central 


53 


40 


3,998 


47 


1,035 


1,327 


1,480 


1,343 


968 


1,231 


5,185 


+29.7 


2,199 


- 6.9 


West South Central 


132 


39 


9,763 


52 


2,516 


3,246 


3,711 


3,517 


2,523 


3,147 


12,990 


♦ 33.1 


5,670 


- 1.6 


Mountain 


45 


51 


2,570 


48 


578 


825 


885 


735 


485 


782 


3,023 


+17.6 


1,267 


- 9.7 


Pacific 


170 


49 


11,883 


53 


2,664 


3,377 


3,596 


3,169 


2,454 


3,279 


12,826 


+ 7.9 


5,733 


- 5.1 


AUTOMOTIVE ACCESSORY, TIRE AND BATTERY DEALERS (chains only) 


TABLE 2A.-PAY ROLL, BY QUARTERS FOR 1938 (FIRST HALF AND 1937 


IDENTICAL CHAIN UNITS (STORES) , BY GEOGRAPHIC DIVISIONS 


GEOGRAPHIC DIVISION 


Number 

Of 
Stores 
Includ- 


Payroll By Quarters, 1937-38 («• ■»!•) 


Year 1937 


First Half 1938 


First 


Second 


Third 


Fourth 


FIRST 


Second 




Percent 

Chance 

From 




Percent 
Chance 




ed In 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Pay Roll 


Pay Roll 






1937-38 


1937 


1937 


1937 


1937 


1938 


1938 










Survey 














'ice note) 


1935 


( see note ) 


Half 
1937 


UNITED STATES 
New England 


1,341 


(3,425,456 


»3,804,474 


(4,211,978 


(4,293,086 


(3,756,751 


(3,647, 755 


(15,734,994 


♦ 19.5 


(7,404,506 


+ 2.4 


105 


217,366 


241,308 


272,841 


269,615 


230,207 


232,245 


1,001,130 


♦ 16.7 


462,452 


+ 0.8 


Middle Atlantic 


305 


635,458 


703,148 


792,293 


790,386 


670,042 


653,238 


2,921,285 


♦19.8 


1,323,280 


- 1.1 


Eaat North Central 


255 


756,773 


848,953 


947,310 


943,537 


781,169 


767,363 


3,496,573 


♦24.7 


1,548,552 


- 3.6 


Weet North Central 


123 


377,885 


413,411 


465,473 


479,981 


417,214 


410 , 970 


1,736,750 


♦16.6 


828,184 


+ 4.7 


South Atlantic 


153 


442,486 


474,192 


511,169 


516,922 


472,996 


452,193 


1,944,769 


♦ 13.7 


925,189 


+ 0.9 


East South Central 


53 


151,540 


171,408 


188,699 


193,603 


169,130 


167,063 


705,250 


♦ 17.1 


336,193 


♦ 4.1 


West South Central 


132 


379 , 778 


425,356 


466,784 


482,237 


428,098 


424,041 


1,754,155 


♦ 17.7 


852,139 


+ 5.8 


Mountain 


45 


85,668 


95,517 


101,571 


105,900 


101,160 


91,940 


388,656 


♦ 24.9 


193,100 


+ 6.6 


Pacific 


170 


378 , 502 


431,181 


465,838 


510,905 


486,735 


448,682 


1,786,426 


+22.1 


935,417 


♦ 15.5 


Note: Pay roll doe* not Include compensation tor the personnel of central ottices and warehouses. 


States Compriiing Orographic Divisions: 


NEW ENCLAND-Caan, Mil™, Man, N. H., R. 1, Vt EAST SOUTH CENTRAL-AUs., K,. Mis. Tens, 


MIDDLE ATLANTIC-* J.. N. Y., Pa. WEST SOUTH CENTRAL-Ark.. La., OUa. T„ 


EAST NORTH CENTRAL- III. InsL, Mich.. Oh,e. Wfc. MOUNTAIN-Art... C.l... Hah*. Man,.. N».. N. M.s Utah W„. 


WEST NORTH CENTRAL-./.*.., Kans., Mian.. Ma., Netrr.. N. Dak.. S. Dak PACIFIC-Calil , Or.i Watk 


SOUTH ATLANTICDel., D. C, Fla.. Ci, MA, N. C. S. C, Vo., W. Va. 



hZIT department of commerce ft**-*..** 

Bureau of the Census 
Washington 

Census Survey of Business; 1937-38 
Retail Distribution 



BOOK STORES 

More than 300 book stores throughout the country, with aggregate sales in 1937 of 
$12,660,000, reported to the Bureau of the Census that their sales during the first half of 1938 
were within 3.9 percent of their sales for the same period of 1S37. The first quarter of 1938 
showed a loss of 2.3 percent and the second quarter a loss of 5.9 percent in comparison with the 
corresponding quarters of 1937. Compared with 1935, the latest year covered by a regular Business 
Census, their 1937 sales represent an increase of 17.5 percent. These are among the conclusions 
announced today by William L. Austin, Director, Bureau of the Census, in a preliminary report 
issued in connection with the Census Survey of Business for 1937-38. 

Sales 



The total volume of sales for 1937 was distributed by quarters as follows: First quar- 
ter, 24.2 percent; second quarter, 19.9 percent; third quarter, 25.2 percent; fourth quarter, 30.7 
percent. All geographic divisions show sales increases from 1935 to 1937. A comparison of the 
first half of 1938 with the first half of 1937 shows increases for the East South Central, West 
South Central, Mountain and Pacific Divisions and no change for the West North Central Divisions. 
Decreases are shown for the New England, Middle Atlantic, East North Central and South Atlantic 
Divisions. 

Pay Roll 

Of the 335 stores included in the Survey, 24 reported no paid employees. The remaining 

311 reported pay roll, exclusive of the services of proprietors, to the amount of $1,837,000 for 

1937, representing an increase of 15.6 percent over their pay roll for 1935. They reported a total 

pay roll of $868,000 for the first half of 1938, an increase of one-tenth of 1 percent as compared 

with the same period of 1937. A summary comparison of pay roll and sales follows: 



Percent Change 


Sales 


Pay Roll 


+ 17.5 


+ 15.6 


- 3.9 


+ 0.1 



Year 1937 compared with 1935 

First half 1938 compared with first half 1937 

Size of Sample 

The stores included in this Survey constitute a sample of 16 percent in sales and 11 
percent in number of all book stores shown in the 1935 Census. A summary follows: 

Stores Sales in 1935 

1935 Census 2,979 $67,007,000 

1937 Survey 335 10,776,000 

Percent Sample 11$ 16$ 

Attached are tables showing sales and pay roll for each quarter by geographic divisions. 



Page 2 



Scope of Survey 

The data contained in this report represent 335 book stores for which returns were sub- 
mitted for the current Census Survey of Business prior to the closing date. This report is not 
intended to present a complete picture of the business done by retail book stores, but rather to 
provide a reliable indicator of trends since the last regular Business Census. The canvass for 
the Survey was conducted by mail from lists composed only of stores included in the 1935 Census of 
Business. Stores with 1935 sales of less than $5,000, and those which came into existence since 
1935 were not canvassed, and those which have gone out of business necessarily are omitted. Re- 
porting for this Survey was voluntary; hence, some stores failed to cooperate or delayed their 
returns beyond the closing date. For convenience in evaluating the importance of the stores in- 
cluded, percentage columns are carried in the accompanying sales table which show the weight of 
sample by geographic divisions. 



This is one of a series of retail reports issued in connection with the Census Survey 
of Business: 1937-38. It will be followed promptly by similar releases for other kinds of 
business, and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and 
is nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided 
by the Works Progress Administration. The project is under the direction of Fred A. Gosnell, 
Chief Statistician, who was also in charge of previous Business Censuses. Retail trade reports 
are prepared under the immediate supervision of James 0. Reid. 













































Page 3 


CU-.3U3 SURVEY OF BUSINESS: 1937-38 ^^ ^^ rET^ DISTOIBUTION 


TABLE 1 .-SALES, BY QUARTERS FOR 1938(FIRST HALFAND 1937; AND FOR THE YEAR 1935 




FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS 




Size And Proportion Of Sample 


Sales By Quarters, 1937-38 («id oool 


Year 1937 


First Half 1938 


Number 


Percent 


1935 Sales 
Of Stores 
Included 
In 1 937.38 


Percent 
























Of 


Of Such 


Of Such 




















Percent 


GEOGRAPHIC DIVISION 


Stores 


Stores 


Sales 


First 


Second 


Third 


Fourth 


First 






Percent 

Chance 

From 

1935 




Chance 




Includ- 


To All 


To All 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Sales 


Sales 


From 
First 
Half 




ed In 
1937-38 


Stores 
IN 1935 


Survey 


Sales 
In 1935 


1937 


1937 


1937 


1937 


1938 


1938 








Survey 


Census 


(odd 000} 


Census 














(add 000) 




(odd 000) 


1937 


UNITED STATES 

HEX ENGLAND 


335 


11 


♦10,776 


16 


♦3,065 


♦2,513 


♦3,196 


♦3,886 


♦2,996 


♦2,366 


♦12,660 


♦17.5 


♦5,362 


- 3.9 


26 


13 


815 


16 


210 


180 


204 


327 


212 


166 


921 


♦13.0 


378 


- 3.1 


MIDDLE ATLANTIC 


86 


10 


2,336 


12 


656 


556 


505 


894 


584 


503 


2,611 


♦ 11.8 


1,087 


-10.3 


EAST NORTH CENTRAL 


67 


11 


2,743 


17 


797 


674 


919 


862 


763 


612 


3,252 


♦ 18.6 


1,375 


- 6.5 


WEST NORTE CENTRAL 


33 


12 


941 


14 


238 


211 


298 


284 


245 


204 


1,031 


♦ 9.6 


449 


0.0 


SOUTH ATLANTIC 


29 


12 


793 


13 


225 


168 


227 


301 


213 


163 


921 


+16.1 


376 


- 4.3 


EAST SOUTH CENTRAL 


6 


8 


241 


17 


50 


48 


60 


103 


53 


49 


261 


+ 8.3 


102 


♦ 4.1 


HEST SOUTH CENTRAL 


14 


8 


317 


7 


95 


62 


128 


108 


102 


61 


393 


♦ 24.0 


163 


♦ 3.8 


■nn 


15 


14 


403 


24 


113 


96 


138 


158 


131 


96 


505 


♦ 25.3 


227 


♦ 8.6 


PACIFIC 


59 


17 


2,187 


31 


681 


516 


717 


849 


693 


512 


2,765 


♦ 26.4 


1,205 


♦ 0.5 




BOOK STORES 




TABLE 2.--PAY ROLL, BY QUARTERS FOR 1938 (FIRST HALF )AND 1937 




FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS 




Number Of Stores Includ- 
ed In 1937-38 Survey 


Pay Roll By Quarters, 1937-38 (.« m| 


YEak 1937 


First Half 1938 




















Percent 




























GEOGRAPHIC DIVISION 




REPORT- 


Report- 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 




Chance 




Total 


ING 


ing No 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Pay Roll 


From 


Pay Roll 


From 

First- 




Pay 


Pay 


1937 


1937 


1937 


1937 


1938 


1938 










Roll 


Roll 














(tee note) 


1935 


dee note) 


Half 
1937 


UNITED STATES 
NEH ENGLAND 


335 


311 


24 


$431,009 


♦435,746 


♦450,046 


♦520,182 


♦435,292 


♦432,414 


♦1,836,983 


♦15.6 


♦867,706 


♦ 0.1 


26 


25 


1 


31,147 


30,824 


30,245 


39 , 332 


31,591 


31,790 


131,549 


♦26.4 


63,381 


♦ 2.3 


MIDDLE ATLANTIC 


86 


83 


3 


93,768 


92,282 


89,486 


102,740 


87,173 


84,307 


378,276 


♦ 8.8 


171,480 


- 7.8 


EAST NORTH CENTRAL 


67 


59 


8 


125,402 


129,562 


144,559 


155,978 


132,269 


129,476 


555,501 


♦16.3 


261,745 


♦ 2.7 


WEST NORTH CENTRAL 


33 


32 


1 


26,815 


26,955 


27,516 


31,886 


27,864 


29,303 


113,172 


- 2.7 


57,167 


+ 6.3 


SOUTH ATLANTIC 


29 


26 


3 


25,146 


24,521 


25,071 


31,038 


26,211 


27,860 


105,776 


♦10.2 


54,071 


♦ 8.9 


EAST SOUTH CENTRAL 


6 


6 


" 


8,713 


9,374 


8,975 


12,036 


9,616 


9,189 


39,098 


♦16.1 


18,805 


♦ 4.0 


TOST SOUTH CENTRAL 


14 


13 


1 


18,076 


20,250 


18,774 


24,117 


11,508 


11,405 


81,217 


♦33.3 


22,913 


-40.2 


MOUNTAIN 


15 


10 


5 


9,443 


8,961 


9,590 


13,584 


11,509 


11,115 


41,578 


♦20.9 


22,624 


♦22.9 


PACITIC 


59 


57 


2 


92,499 


93,017 


95,829 


109,471 


97,551 


97,969 


390,816 


♦22.8 


195,520 


♦ 5.4 


Note: Pay roll doe* not inch 


de compensation lor service* of proprietors or unincorporated businesses, and cannot be compared with sales without adjustment for proprietors' services. 




State! Computing Geographic Dhifilom: 


NEW ENGLAND~C< 


nn., M aln ,. Mom., N. H.. R. 1., V(. EAST SOUTH C£NTRAL-~Ala., Ku., Mil*., Twin. 


MIDDLE ATLANTIC 


-N. ;., N. Y„ Pa. WEST SOUTH CENTRAL-Ar*., La., OHo., To. 


EAST NORTH CEN 


rRAL-ra.. W, Mlcd.. OMo, Wh. MOUNTAIN— Arte., Colo., Idaho. Mom.. No.., N. Max.. Ulak, W,o. 


WEST NORTH CEfi 


TRAL Iowa. Kant., Minn.. Mo.. Not*., N. Dak., 5. Dak PACIFIC— Colli.. Oreo.. Wain. 


SOUTH ATLANTIC- 


■Del., 0. C, Fla., Co., Md., N. C. S. C, Va., W. Va. 



Immediate 
Release 



DEPARTMENT OF COMMERCE 

Bureau of the Census 
Washington 



Preliminary report 
(4 pages) 



Census Survey of Business: 1937-38 
Retail Distribution 



CANDY AND CONFECTIONERY STORES 



More than 2,500 candy and confectionery stores throughout the country, with aggregate 
sales in 1937 of $50,311,000, reported to the Bureau of the Census that their sales during the 
first half of 1938 were within 4.7 percent of their sales for the same period of 1937. The first 
quarter of 1938 showed a loss of 8.9 percent and the second quarter a loss of seven-tenths of 1 
percent in comparison with the corresponding quarters of 1937. Compared with 1935, the latest 
year covered by a regular Business Census, their 1937 sales represent an increase of 19.9 percent. 
These are among the conclusions announced today by William L. Austin, Director, Bureau of the Cen- 
sus, in a preliminary report issued in connection with the Census Survey of Business for 1937-38. 

A comparison with previous Census totals follows: 



1929 Census 
1933 Census 
1935 Census 



Stores 

63,265 
54,243 
55,197 



Candy and Confectionery Stores 

Change from 
Sales Preceding Period 



Identical stores included in this Survey: 



Year 1935 
Year 1937 

First Half 1937 
First Half 1938 



2,519 
2,519 

2,519 
2,519 



$571,549,000 
271,213,000 
314,467,000 



41,976,000 
50,311,000 

24,015,000 
22,883,000 



-52.5$ 
+15.956 



+19.9$ 
- 4.756 



Sales 



The total volume of sales for 1937 was distributed by quarters as follows: First quar- 
ter, 23.3 percent; second quarter, 24.4 percent; third quarter, 25.4 percent; fourth quarter, 26.9 
percent. All geographic divisions and all but six States (Kans., Nebr. , Okla., R. I., Vt., Wyo.) 
and the District of Columbia show sales increases from 1935 to 1937. For the first half of 1938 
all geographic divisions show decreases as compared with the first half of 1937, ranging from 2.0 
percent for the Middle Atlantic Division to 8.2 percent for the Mountain Division. Included among 
the 2,519 identical stores are 359 identical units of chains. Sales of these Identical chain units 
totalled $19,043,000 in 1937, an increase of 20.2 percent over their sales in 1935. 

Pay Roll 

Of the 2,519 stores included in this Survey, 808 reported no paid employees. The remain- 
ing 1,711 reported pay roll, exclusive of the services of proprietors, to the amount of $5,453,000 
for 1937, representing an increase of 19.3 percent over their pay roll for 1935. They reported a 
total pay roll of $2,628,000 for the first half of 1938, an increase of 2.3 percent as compared with 
the same period of 1937. A summary comparison of pay roll and sales follows: 



Year 1937 compared with 1935 

First half 1938 compared with first half 1937 



Percenl 


Change 


Sales 


Pay Roll 


+ 19.9 
- 4.7 


+ 19.3 
+ 2.3 



Page 2 



Size of Sample 

The stores included in this Survey constitute a sample of 13 percent in sales and five 
percent in number of all candy and confectionery stores shown in the 1935 Census. A summary 
follows: 



1935 Census 
1937 Survey 

Percent Sample 



Stores 
Total Independents Chains 



55,197 
2,519 

5# 



53,783 
2,160 

4# 



1,414 
359 

25# 



Sales in 1935 (thousands) 
Total Independents Chains 



$314,467 
41,976 

13# 



$271,725 
26,127 

10?& 



$42,742 
15,849 



37$ 



Compared with the above average size of sample, the proportion of coverage for princi- 
pal cities is as follows.: 





Size of 


Sample 




Size of 


Sample 


City 


Stores 


Sales 


City 


Stores 


Sales 




/o 


* 




i 


% 


Baltimore 


4 


13 


Milwaukee 


12 


33 


Boston 


7 


26 


New York 


4 


8 


Buffalo 


5 


12 


Philadelphia 


2 


8 


Chicago 


2 


7 


Pittsburgh 


6 


30 


Cleveland 


6 


18 


San Francisco 


8 


27 


Detroit 


5 


58 


St. Louis 


3 


22 


Los Angeles 


5 


8 









Attached are tables showing sales and pay roll for each quarter by geographic divisions, 
States and principal cities. Because of the small number of chain units included in the Survey, 
separate figures for independents and chains can be shown only for the United States and three of 
the nine geographic divisions. Also, separate figures are not shown in the tables for States with 
less than 10 stores reporting, or for which the sample represents less than 8 percent of the 1935 
sales. However, data for the States omitted are included in the totals of their respective geo- 
graphic divisions. 

Scope of Survey 

The data containpd in this report represent 2,519 stores for which returns were submitted 
for the current Census Survey of Business prior to the closing date. This report is not intended to 
present a complete picture of the retail candy and confectionery trade, but rather to provide a re- 
liable indicator of trends since the last regular Business Census. The canvass for the Survey was 
conducted by mail from lists composed only of stores included in the 1935 Census of Business. Store s 
with 1935 sales of less than $5,000, and those which came into existence since 1935 were not can- 
vassed, and those which have gone out of business necessarily are omitted. Reporting for this Sur- 
vey was voluntary; hence, some stores failed to cooperate or delayed their returns beyond the clos- 
ing date. For convenience in evaluating the importance of the stores included, percentage columns 
are carried in the accompanying sales table which show the weight of sample by States. 



This is one of a series of retail reports issued in connection with the Census Survey of 
Business: 1937-38. It will be followed promptly by similar releases for other kinds of business, 
and later by more detailed studies. 



The current Census Survey of Business includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided by the 
Works Progress Administration. The project is under the direction of Fred A. Gosnell , Chief Statis- 
tician, who was also in charge of previous Business Censuses. Retail trade reports are prepared 
under the immediate supervision of James 0. Reid. 































Page 3 


CENSUS SURVEY OF BUSINESS: I937-3S 








RETAIL DISTRIBUTION 










CANDY AND CONFECTIONERY STORES 








TABLE 1 .-SALES, BY QUARTERS FOR 1938 (FIRST HALFAND 1937; AND FOR THE YEAR 1935 






FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES. 




DIVISION, STATE 


Size And Proportion Of Sample 


Sales By Quarters, 1937-38 (.dd oool 


Year 1937 


First Half 1938 


Number 
Of 


Percent 
Of Such 


193S Sales 
Of Stores 


Percent 
Of Such 
















Percent 




Percent 
Chance 
From 
First 
Half 
1937 


And 
CITY* 


Stores 
Includ- 


Stores 
To All 


Included 

In 1937-38 


Sales 
To All 


First 
Quarter 


Second 
Quarter 


Third 
Quarter 


Fourth 
Quarter 


First 
Quarter 


Second 
Quarter 


Sales 


Chance 
From 


Sales 




ed In 
1937-38 


Stores 
In 193S 


Survey 


Sales 
In 193S 


1937 


1937 


1937 


1937 


1938 


1938 




1935 






Survey 


Census 


(«U 000) 


Census 














(add 000) 




{•dd 000 ) 


UNITED STATES 
Independents 


2,919 


d 


#41,976 


13 


#11,748 


•12,267 


#12,766 


#13,530 


#10,701 


#12,182 


#50,311 


♦19.9 


#22,883 


- 4.7 


2,160 


4 


26,127 


10 


7,022 


7,958 


8,523 


7,755 


6,684 


7,701 


31,268 


♦19,7 


14,385 


- 4.0 


Chains 


3S9 


25 


15,849 


37 


4,726 


4,299 


4,243 


5,775 


4,017 


4,481 


19,043 


♦20.2 


8,496 


- 5.8 


NEW ENGLAND 

Independents 


269 


7 


5,338 


18 


1,420 


1,494 


1.527 


1,620 


1,260 


1,462 


6,061 


♦ 13.5 


2,722 


- 6.6 


203 


5 


2,667 


11 


704 


807 


889 


758 


647 


753 


3,158 


♦18.4 


1,400 


- 7.3 


Chains 
Connecticut 


66 


38 


2,671 


53 


716 


687 


638 


862 


613 


709 


2,903 


♦ 8.7 


1.322 


- 5.8 


62 


6 


687 


13 


196 


202 


223 


229 


170 


202 


850 


♦ 23.7 


372 


- 6.5 


Heine 


13 


5 


296 


13 


73 


81 


99 


84 


68 


80 


337 


♦ 13.9 


143 


- 3.9 


Massachusetts 


134 


6 


3,181 


18 


869 


924 


926 


1,003 


779 


922 


3,722 


♦17.0 


1,701 


- 5.1 


New Hampshire 


11 


7 


14S 


13 


38 


42 


47 


42 


35 


44 


169 


♦16.6 


79 


- 1.3 


Rhode Island 


22 


6 


1,016 


34 


242 


243 


229 


259 


207 


212 


973 


- 4.2 


419 


-13.6 


MIDDLE ATLANTIC 
Independents 


1,048 


4 


14,909 


10 


4,178 


4,388 


4,542 


4,733 


3,345 


4,546 


17,841 


♦ 19.7 


8,391 


- 2.0 


535 


4 


10,954 


8 


3,006 


3,377 


3,536 


3,222 


2,851 


3,375 


13,141 


♦ 20.0 


6,226 


- 2.5 


Chains 
New Jersey 


113 


23 


3,955 


22 


1,172 


1,011 


1,006 


1,511 


994 


1,171 


4,700 


♦ 18.8 


2,165 


- 0.8 


ECO 


4 


2,650 


i 


728 


798 


872 


825 


705 


819 


3,223 


♦21.6 


1,524 


- C.l 


New York 


639 


5 


9,191 


10 


2,511 


2,635 


2,732 


2,816 


2,302 


2,771 


10,694 


♦ 16.4 


5,073 


- 1.4 


PennsylTanie 


209 


3 


3,068 


12 


939 


955 


938 


1,092 


838 


956 


3,924 


♦ 27.9 


1,794 


- 5.3 


IAST NORTH CENTRAL 
Independents 


501 


5 


11,188 


20 


3,301 


3,362 


3,458 


3,915 


2,969 


3,227 


14,036 


♦ 25.5 


6,196 


- 7.0 


400 


4 


4,474 


10 


1,200 


1,386 


1,477 


1,335 


1,145 


1,275 


5,398 


♦ 23.4 


2,420 


- 6.4 


Chains 
Illinois 


101 


29 


6,814 


64 


2,101 


1,976 


1,981 


2,580 


1,824 


1,952 


8,638 


♦ 26.8 


3,776 


- 7.4 


110 


3 


1,565 


8 


424 


472 


502 


495 


429 


465 


1,893 


♦21.0 


894 


- 0.2 


Indiana 


39 


5 


454 


12 


131 


135 


162 


147 


119 


136 


575 


♦ 26.7 


255 


- 4.1 


Michigan 


111 


5 


5,610 


46 


1,727 


1,700 


1,699 


2,049 


1,521 


1,623 


7,175 


♦ 27.9 


3,144 


- 8.3 


Ohio 


180 


5 


2,672 


15 


773 


801 


837 


909 


677 


743 


3,320 


♦ 24.3 


1,420 


- 9.8 


Hi scons in 


61 


9 


887 


21 


246 


254 


258 


315 


223 


260 


1,073 


♦21.0 


483 


- 3.4 


WEST NORTH CENTRAL 
love 


167 


5 


3,150 


15 


842 


831 


875 


999 


755 


859 


3.547 


♦12.6 


1.614 


- 3.5 


47 


7 


643 


19 


158 


182 


195 


191 


162 


185 


726 


♦ 12.9 


347 


♦ 2.1 


Kansas 


17 


5 


250 


13 


51 


61 


66 


54 


48 


52 


232 


- 7.2 


100 


-10.7 


Minnesota 


50 


6 


816 


16 


234 


233 


252 


285 


203 


247 


1,004 


♦ 23.0 


450 


- 3.6 


Missouri 


44 


3 


1,074 


16 


314 


256 


256 


375 


266 


284 


1,201 


♦ 11.8 


550 


- 3.5 


Nebraska 


12 


5 


131 


9 


27 


30 


34 


32 


24 


29 


123 


- 6.1 


53 


- 7.0 


SOUTH ATLANTIC 
Maryland 


168 


4 


2,157 


10 


616 


659 


669 


661 


584 


620 


2,605 


♦ 20.8 


1,204 


- 5.6 


68 


5 


844 


11 


239 


2Su 


263 


263 


229 


246 


1,021 


♦ 21.0 


475 


- 4.0 


Virginia 


38 


6 


410 


10 


114 


134 


137 


128 


117 


129 


513 


♦2S.1 


246 


- 0.8 


lest Virginia 


28 


5 


355 


10 


98 


109 


115 


102 


87 


95 


424 


♦19.4 


182 


-12.1 


EAST SOUTH CENTRAL 

WEST SOUTH CENTRAL 
Texas 


21 


3 


272 


9 


79 


84 


88 


73 


76 


83 


324 


♦19.1 


159 


- 2.5 


46 


3 


527 


8 


139 


145 


152 


144 


136 


139 


580 


♦10.1 


275 


- 3.2 


30 


4 


309 


8 


69 


82 


92 


84 


75 


81 


327 


♦ 5.8 


156 


♦ 3.3 


MOUNTAIN 
Colorado 


70 


7 


1,564 


21 


406 


460 


516 


501 


366 


429 


1,883 


♦ 20.4 


795 


- 8.2 


16 


6 


614 


34 


150 


164 


200 


219 


144 


166 


733 


♦19.4 


310 


- 1.3 


Idaho 


12 


7 


168 


14 


38 


52 


55 


43 


33 


41 


188 


♦11.9 


74 


-17.8 


Montana 


13 


8 


182 


14 


44 


48 


52 


49 


37 


47 


193 


♦ 6.0 


34 


- 8.7 


Utah 


21 


10 


491 


30 


144 


163 


175 


157 


126 


145 


639 


♦ 30.1 


271 


-11.7 


PACIFIC 
California 


209 


7 


2,871 


16 


767 


844 


939 


884 


710 


817 


3,434 


♦ 19.6 


1,527 


- 5.2 


137 


1 


J, 040 


16 


561 


588 


638 


636 


507 


578 


2,423 


♦ 18.8 


1,085 


- 5.6 


Oregon 


23 


6 


310 


13 


71 


87 


107 


85 


74 


86 


350 


♦12.9 


160 


♦ 1.3 


Washington 


49 


9 


521 


17 


135 


169 


194 


163 


129 


153 


661 


♦ 26.9 


282 


- 7.2 


Cities of more than 






























500,000 Population 






























Baltimore 


54 


4 


688 


13 


201 


209 


209 


221 


191 


198 


840 


♦22.1 


389 


- 5.1 


Boston 


34 


7 


1,144 


26 


303 


299 


292 


362 


285 


315 


1,256 


♦ 9.8 


600 


- 0.3 


Buffalo 


28 


5 


360 


12 


113 


103 


108 


125 


91 


112 


449 


♦24.7 


203 


- 6.0 


Chicago 


42 


2 


867 


7 


241 


258 


277 


282 


241 


254 


1,058 


♦ 22.0 


495 


- 0.8 


Cleveland 


51 


6 


846 


18 


243 


244 


253 


300 


204 


214 


1,040 


♦ 22.9 


418 


-14.2 


Detroit 


56 


5 


4,406 


58 


1,321 


1,275 


1,264 


1,563 


1,164 


1,227 


5,423 


♦ 23.1 


2,391 


- 7.9 


Los Angeles 


27 


5 


305 


8 


81 


85 


89 


100 


74 


79 


355 


♦ 16.4 


153 


- 7.8 


Milwaukee 


21 


12 


400 


33 


125 


115 


109 


166 


107 


123 


515 


♦ 28.8 


230 


- 4.2 


New York 


408 


4 


5,843 


8 


1,580 


1,653 


1,664 


1,717 


1,475 


1,726 


6,614 


♦ 13.2 


3,201 


- 1.0 


Philadelphia 


38 


2 


609 


8 


194 


193 


158 


229 


173 


203 


774 


♦ 27.1 


376 


- 2.8 


Pittsburgh 


30 


6 


825 


30 


258 


245 


240 


336 


223 


254 


1,079 


♦30.8 


477 


- 5.2 


San Francisco 


26 


8 


684 


27 


176 


171 


208 


183 


151 


163 


738 


♦ 7.9 


314 


- 9.5 


St. Louis 


32 


3 


919 


22 


275 


218 


212 


332 


231 


247 


1,037 


♦12.8 


478 


- 3.0 


Stales with lest than 


ten storej 


reporting 


or with a ga 


>np?e of le 


II than eight percent of the 7935 sales are not shown 


separately. 


Data tor such Sidles 


are included in 


their respective geographic dii 


ision totai 


s. 















Page 4 



CENSUS SURVEY OF BUSINESS 


: 1837-38 


CANDY AND CONFECTIONERY STORES 






RETAIL DISTRIBUTION 






TABLE 2. -PAY ROLL, BY QUARTERS FOR 1938 (FIRST HALF) AND 


1937 










FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES. 






DIVISION. STATE 
And 
CITY» 


Number Of Stores includ- 
ed In 1937-38 SURVEY 


Pay Rou 


By Quarters, 1937-38 («. m>I 




Year 1937 


First Half 


1938 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Pay Roll 

( ne note ) 


Percent 

Chance 

From 

1935 


Pay. Roll 

(tec note) 


Percent 
Chance 

From 

First 

Half 

1937 


Total. 


Report- 

INC 

Pay 
Roll 


REPORT- 
ING No 
Pay 
Roll 


UNITS) STATE 

Independents 
Chains 


2,519 


1,711 


808 


,1,262,188 


»1 ,307,524 


»1,397,817 


,1,485,460 


,1,289,461 


,1,338,6 68 


#5.452.989 


♦19.3 


*2. 628. 129 


♦ 2.3 


2,160 
369 


1,353 
358 


807 
1 


614,892 
657,296 


651,176 
656 , 348 


685,878 
711,939 


714,316 
771,144 


630,223 
659 , 238 


664,827 
673,841 


2,656,262 
2,796,727 


♦17.2 
♦21.3 


1,295,050 
1,333,079 


♦ 3.1 

♦ 1.5 


NEW ENGLAND 

Independents 

Chains 
Connecticut 
Maine 

Massachusetts 
New Hampshire 
Rhode Island 


269 


199 


70 


150.195 


160.422 


170.496 


171.225 


144.135 


150.205 


652.338 


♦ 5.0 


294.340 


- 5.2 


203 
66 


133 
66 


70 


58,641 
91,554 


64,979 
95.443 


70,165 

100.331 


70,209 
101.016 


57,244 
86.891 


61,333 
88.872 


263,994 
388.344 


* 3.6 

♦ 5.9 


118,577 

175.763 


- 4.1 

- 6.0 


62 
19 
154 
11 
22 


36 
16 

119 
8 
19 


26 
3 

35 
3 
3 


15,896 
8,149 

89,204 
3,262 

33,525 


16,579 
8,866 

93,129 
3,338 

38,351 


17,755 
9,968 

99 , 242 
3,760 

39,612 


20,314 
10,410 
97,131 
3,500 
39,711 


15,338 
8,332 

87,019 
3,215 

30,072 


16,361 
9,496 

91,085 
3,751 

29,353 


70,544 
37,393 

378,706 
13,860 

151 , 199 


♦22.5 

♦15.5 

♦ 1.6 
♦39.9 

♦ 2.4 


31,699 

17,828 

178,104 

6,966 

59,425 


- 2.4 

♦ 4.8 

- 2.3 

♦ 5.5 
-17.3 


KIDDLE ATLANTIC 
Independents 
Chains 
New Jersey 
New York 
Pennsylvania 


1,048 


594 


454 


374,786 


379,217 


397,379 


421,767 


389,818 


408,192 


1,573,149 


♦ 17.5 


798,010 


♦ 5.8 


935 
113 


481 
113 


454 


210,962 
163,824 


222,088 
157,129 


228,307 
169,072 


239 , 120 
182,647 


222,466 
167,352 


235,057 
173,135 


900,477 
672,672 


♦ 16.0 
♦19.4 


457,523 
340,487 


♦ 5.7 

♦ 6.1 


200 
639 
209 


110 
344 
140 


90 

295 

69 


55,803 
213,296 
105,687 


58,791 
214,953 
105,473 


65,945 
225,121 
106,313 


63,044 
235,637 
123,086 


59,905 
218,849 
111,064 


64,671 
228,566 
114,955 


243,583 

889,007 
440,559 


♦ 18.9 

♦ 14.1 
♦24.1 


124,576 
447,415 
226,019 


♦ 8.7 

♦ 4.5 

♦ 7.0 


EAST NORTH CENTRAL 
Independents 
Chains 
Illinois 
Indiana 
Michigan 
Ohio 
Wisconsin 


501 


375 


126 


379 , 289 


393,895 


426,682 


473,116 


395,347 


403,625 


1,672,982 


♦ 26.4 


798,972 


♦ 3.3 


400 

101 


274 

101 


126 


98,562 
280,727 


107,602 
286,293 


113,794 
312^888 


115,379 
357,737 


104,215 
291,132 


108,235 
295,390 


435,337 
1,237,645 


♦ 23.4 
♦27.5 


212,450 
586,522 


♦ 3.0 

♦ 3.4 


110 

39 

111 

180 

61 


76 
32 

88 

127 
50 


32 

7 
23 
53 
11 


47,980 
11,603 
213,477 
75,248 
30,981 


50,161 
11,785 
225,142 
75,724 
31,083 


54,015 
15,828 
239,706 
83,373 
33,760 


53,374 
14,082 
282,448 
85,845 
37 , 367 


51,711 
12,320 
224,589 
73,003 
33,724 


53,710 
13,342 
231,155 
70,953 
34,465 


205,530 
53,298 
960,773 
320,190 
133,191 


♦24.2 

♦ 2.3 

♦33.6 

♦ 18.0 
♦15.8 


105,421 

25,662 

455,744 

143,956 

68,189 


♦ 7.4 

♦ 9.7 

♦ 3.9 
- 4.6 

♦ 9.9 


WEST NORTH CENTRAL 
Iowa 
Kansas 
Minnesota 
Missouri 
Willi wit 


187 


144 


43 


74,409 


73,259 


79,597 


83,405 


70,929 


72,921 


310,670 


♦ 3.1 


143,850 


- 2.6 


47 
17 
50 
44 

12 


38 
15 
38 
28 
10 


9 

2 

12 

16 

2 


13,979 

6,194 

16,000 

31,568 

2,485 


14,068 

6,941 

15,288 

30,494 

2,478 


15,308 

7,087 

17,450 

32 , 760 

2,701 


15,486 

6,906 
17,958 
36,024 

2,793 


14,144 

6,365 

15,668 

28,018 

2,784 


14,971 

6,346 

16,354 

28,275 

2,826 


58,841 
27,128 
66,696 
130,846 
10,457 


♦12.4 

♦ 0.8 

* 4.2 

- 3.4 
♦31.5 


29,115 
12,711 
32,022 
56,293 
5,610 


♦ 3.8 

- 3.2 

♦ 2.3 

- 9.3 
♦13.0 


SOUTH ATLANTIC 
Maryland 
Virginia 
West Virginia 


168 


113 


55 


59 , 581 


60,640 


60,714 


65,793 


60,943 


60,901 


246,728 


♦12.8 


121,844 


♦ 1.4 


68 
38 
28 


42 
24 

18 


26 

14 
10 


21,537 
8,992 
7,772 


21,738 
9,498 
8,269 


21,128 
9,808 
8,662 


23,403 
10,249 
8,243 


22,118 
9,982 
7,453 


21,904 

10,130 

7,527 


87,806 
38,547 
32,946 


♦13.9 
♦16.8 
♦19.5 


44 , 022 
20,112 
14,980 


♦ 1.7 

♦ 8.8 
- 6.6 


EAST SOUTH CENTRAL 

WEST SOUTH CENTRAL 
Texas 


21 


19' 


2 


8,199 


8,392 


9,135 


10,238 


9,299 


8,837 


35,964 


♦20.5 


18,136 


♦ 9.3 


46 


41 


5 


13,630 


14,271 


14,427 


14,768 


13,554 


13,718 


57,096 


♦ 4.5 


27,272 


- 2.3 


30 


26 


4 


6,853 


8,121 


8,893 


8,113 


7,253 


8,112 


31,980 


♦12.6 


15,365 


♦ 2.6 


MOUNTAIN 
Colorado 
Idaho 
Montana 
Utah 


70 


62 


8 


89 , 795 


96,298 


104,289 


115,376 


90,344 


95,563 


405,758 


♦35.6 


185,907 


- 0.1 


16 
12 
13 
21 


16 
9 
11 
18 


3 
2 
3 


44,992 
4,201 
4,654 

31,552 


49,138 
4,180 
4,686 

33,750 


52,163 
4,854 
5,505 

37,056 


65,258 
4,907 
5,292 

35,159 


45,727 
4,560 
4,350 

30,960 


50,781 
4,398 
4,284 

31,318 


211,551 
18,142 
20,137 

137,517 


♦35.3 
♦28.7 
♦ 21.9 
♦40.6 


96,508 
8,958 
8,634 

62,278 


♦ 2.5 

♦ 6.9 

- 7.6 

- 4.6 


PACIFIC 
California 
Oregon 
Washington 


209 


164 


45 


112,304 


121,130 


135,098 


129,772 


115,092 


124,706 


498,304 


♦29.8 


239,798 


♦ 2.7 


137 
23 
49 


109 
16 
49 


28 

7 
10 


94,319 

5,356 

12,629 


100,824 

5,776 

14,530 


112,425 

6,373 

16,300 


107,920 

6,185 

15,667 


96,211 

5,794 

13,087 


105,059 

6,084 

13,563 


415,488 
23,690 
59,126 


♦25.5 

♦ 23.2 

♦ 76.6 


201,270 
11,878 
26,650 


♦ 3.1 

♦ 6.7 
- 1.9 


Cities of more than 
500,000 Population 




























Baltimore 

Boston 

Buffalo 

Chicago 

Cleveland 

Detroit 

Los Angeles 


54 
34 
28 
42 
51 
56 
27 


29 
24 
16 
28 
26 
40 
23 


25 
10 
12 
14 
25 
16 
4 


18,428 
38,265 
8,025 
30,906 
25 , 395 
163,607 
11,641 


18,401 
38,954 
7,325 
32,065 
25 , 863 
172,416 
13,571 


17,376 
39 , 521 
8,043 
35,448 
27,000 
179,231 
13,323 


20,007 
39,601 
9,022 
34,885 
28,118 
215,928 
14,240 


18,540 
39,010 
8,047 
33,332 
23,604 
172,464 
11,455 


18,359 
39 , 520 
8,562 
34,734 
20,771 
178,093 
12,109 


74,212 

156,341 
32,415 
133,304 
106,376 
731,182 
51,775 


♦ 12.5 
- 1.0 

♦ 16.4 

♦ 27.8 

♦ 19.1 

♦ 27.3 
♦21.8 


36,899 
78,530 
16,609 
68,066 
44,375 
350,557 
23,564 


♦ 0.2 

♦ 1.7 

♦ 8.2 

♦ 8.1 
-13.4 

♦ 4.3 
- 2.7 


Mi lwauicee 
«e» York 
Pluladelphie 
Pittsburgh 
San Francisco 
St. Louis 


21 
408 
38 
30 
26 
32 


18 
185 
20 
22 
19 
19 


3 

223 

18 

a 

7 
13 


18,620 
132,685 
27,699 
36,283 
43,011 
27,817 


17,946 
136,799 
27,212 
37,020 
40,649 
27,078 


19 , 129 
139,501 
25,195 
38,230 
50,811 
28,668 


22,256 

147,128 
32,970 
43,891 
42,402 
32,014 


19 , 983 
138,187 
28,770 
39.031 
38,580 
24,479 


20,034 
142 , 775 
29 , 106 
41,410 
40,290 
24,966 


77,951 
556,113 
113,076 
155,424 
176,873 
115,577 


♦ 12.0 

♦ 12.3 

♦ 29.1 

♦ 25.1 
♦29.7 
- 2.8 


40,017 
280,962 
57,876 
80,441 
78,870 
49,445 


♦ 9.4 

♦ 4.3 

♦ 5.4 

♦ 9.7 

- 5.7 

- 9.9 


States with less tha 


i ten stot 


es reportii 


g or with 


a sample ol less than 


eight percen 


of the 1935 sales are 


lot shown st 


parately. Data 


for such 


States are inch 


ded in 


their respective geographic div 


sion totai 


l. 




















Note. Pay roll does not inc 


ude comp 


ensation i 


or services 


of proprietors of uninco 


rporated bus 


nesses, and cannot be c 


ompared wit 


i sales without 


idjustmen' 


hr proprietor! 


' services. 



Immediate 
Release 



DEPARTMENT OF COMMERCE 

Bureau of the Census 
Washington 



Preliminary report 
(4 pages) 



Census Survey of Business.- 1937-38 
Retail Distribution 

CIGAR STORES AND CIGAR STANDS 



More than 900 cigar stores and cigar stands throughout the country, with aggregate sales 
in 1937 of #18,877,000, reported to the Bureau of the Census that their sales for the second quar- 
ter of 1938 increased 4.0 percent over the preceding quarter. Sales during the first half of 1938 
were off 2.8 percent as compared with the same period of 1937. The first quarter of 1938 showed a 
loss of 1.0 percent and the second quarter a loss of 4.6 percent in comparison with the corres- 
ponding quarters of 1937. Compared with 1935, the latest year covered by a regular Business Cen- 
sus, their 1937 sales represent an increase of 14.7 percent. These are among the conclusions an- 
nounced today by William L. Austin, Director, Bureau of the Census, in a preliminary report issued 
in connection with the Census Survey of Business for 1937-38. 

This report includes data for 86 identical chain units with sales amounting to #2,495,000 
for 1937, representing an increase of 8.5 percent as compared with their sales for 1935. 

A comparison with previous Census totals for number and sales of cigar stores and cigar 
stands, including chains follows: 









Change from 




Stores 


Sales 


Preceding Period 


1929 Census 


33,248 


#410,064,000 


— 


1933 Census 


20,175 


189,756,000 


-53.7% 


1935 Census 


15,350 


182,950,000 


- 3.6$ 


;ical stores included 


in this Survey: 






Year 1935 


923 


16,459,000 


— 


Year 1937 


923 


18,877,000 


+14.7$ 


First Half 1937 


923 


9,065,000 


— 


First Half 1938 


923 


8,807,000 


- 2.8% 



Sales 

All geographic divisions, with the exception of the West South Central Division, and all 
but six States (Ark., La., Miss., Mo., Nebr. and Vt.) show sales increases from 1935 to 1937. A 
comparison of the first half of 1938 with the first half of 1937 shows no change from the West 
South Central Division, with decreases for the remaining divisions, ranging from 1.2 percent for 
the Pacific Division to 6.1 percent for the Mountain Division. The total volume of sales for 1937 
was distributed by quarters, as follows: First quarter, 23.1%; second quarter, 24.9%; third quar- 
ter, 25.0%; fourth quarter, 27.0%. 

Pay Roll 

Of the 923 stores included in the Survey, 286 reported no paid employees. The remain- 
ing 637 reported pay roll, exclusive of the services of proprietors, to the amount of #1,451,000 
for 1937, representing an increase of 14.2 percent over their pay roll for 1935. They reported 
a total pay roll of $728,000 for the first half of 1938, an increase of 4.7 percent as compared 
with the same period of 1937. A summary comparison of pay roll and sales follows: 

Percent Change 
Sales Pay Roll 



Year 1937 compared with 1935 +14.7 

First half 1938 compared with first half 1937 - 2.8 



+14.2 
+ 4.7 



Page 2 

Size of Sample 

The stores included in this Survey constitute a sample of 9 percent in sales and 6 percent 
in number of all cigar stores shown in the 1935 Census. A summary follows: 



Stores 
Total Independents Chains 



1935 Census 
1937 Survey 

Percent Sample 



15,350 
923 



13,742 
837 

6$ 



1,608 
86 

5* 



Sales in 1935 (thousands) 

Total Independents Chains 

$182,950 $117,425 $65,525 
16,459 14,160 2,299 



% 



12% 



**> 



Compared with the above average size of sample, the proportion of coverage for principal 
cities is as follows: 





Size 


of 


Sample 




Size of 


Sample 


City 


Stores 


Sales 


City 


Stores 


Sales 




.* 




% 




i 


t> 


Baltimore 


10 




17 


Milwaukee 


5 


7 


Boston 


5 




12 


New York 


6 


6 


Buffalo 


20 




29 


Philadelphia 


3 


4 


Chicago 


6 




8 


Pittsburgh 


17 


21 


Cleveland 


8 




10 


San Francisco 


9 


11 


Detroit 


6 




13 


St. Louis 


4 


9 


Los Angeles 


8 




13 









Attached are tables showing sales and pay roll for each quarter by geographic divisions, 
States, and principal cities. Because of the small number of chain units included in this Survey, 
separate figures for independents and chains can be shown only in United States totals. Nor are 
separate figures shown in the tables for States with less than five stores reporting, or for which 
the sample represents less than seven percent of the 1935 sales. However, data for the States 
omitted are included in the totals of their respective geographic divisions. 

Scope of Survey 

The data contained in this report were supplied by 923 cigar stores and cigar stands, 
which submitted returns for the current Census Survey of Business prior to the closing date. This 
report is not intended to present a complete picture of the retail cigar trade, but rather to 
provide a reliable indicator of trends since the last regular Business Census. The canvass for 
the Survey was conducted by mail from lists composed only of stores included in the 1935 Census of 
Business. Stores with 1935 sales of less than $5,000, and those which came into existence since 
1935 were not canvassed, and those which have gone out of business necessarily are omitted. Re- 
porting for this Survey was voluntary; hence, some stores failed to cooperate or delayed their re- 
turns beyond the closing date. For convenience in evaluating the importance of the stores includ- 
ed, percentage columns are carried in the accompanying sales table which show the weight of sample 
by States. 



This is one of a series of retail reports issued in connection with the Census Survey of 
Business: 1937-38. It will be followed promptly by similar releases for other kinds of business, 
and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided by 
the Works Progress Administration. The project is under the direction of Fred A. Gosnell, chief 
Statistician, who was also in charge of previous Business Censuses. Retail trade reports are pre- 
pared under the immediate supervision of James 0. Reid. 































Page 3 


CENSUS SURVEY OF BUSINESS: 1937-38 


CIGAR STORES AND CIGAR STANDS 




RETAIL DISTRIBUTION 


TABLE 1. -SALES, 


BY QUARTERS FOR 1938(FIRST HALF)AND 1937; AND FOR THE YEAR 1935 






FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS 


STATES AND PRINCIPAL CITIES 






DIVISION, STATE 
And 
CITY 


SIZE 


And Proportion Of Sample 




Sales By Quarters. 1937-38 


(add 000) 




Year 1937 


First Half 1938 


Number 

Of 
Stores 
Includ- 
ed In 
1937-38 
Survey 


Percent 
Of Such 
Stores 
To All 
Stores 
In 1935 
Census 


1935 Sales 
Of Stores 
Included 
IN 193738 
Survey 

(add 000) 


Percent 
Of Such 

Sales 
To All 

Sales 
In 1935 
Census 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Sales 

(add 000) 


Percent 

Chance 

From 

1935 


Sales 

(add 000) 


Percent 
Chance 
From 
First 
Half 
1937 


UNITED STATES 

Independents 
Chains 


923 


6 


* 16 ,459 


9 


14,360 


♦4,705 


$4,719 


$5,093 


$4,318 


$4,489 


$18,877 


♦14.7 


$8,807 


- 2.8 


837 

86 


6 
5 


14,160 
2,299 


12 

4 


3,762 
598 


4,084 
621 


4,130 
589 


4,406 
687 


3,724 
594 


3,897 
592 


16,382 
2,495 


♦15.7 
♦ 8.5 


7,621 
1,186 


- 2.9 

- 2.7 


NEW ENGLAND 
Connecticut 
Maine 

Massachusetts 
Rhode Island 


70 


6 


1,454 


8 


360 


379 


371 


437 


346 


365 


1,547 


♦ 6.4 


711 


- 3.8 


19 

5 

34 

7 


7 

10 

5 

5 


358 

76 

837 

139 


8 

9 

8 

10 


94 

18 

203 

34 


100 

20 

212 

36 


98 

21 

202 

36 


111 

20 

257 

36 


87 

18 

193 

38 


92 

20 

206 

37 


403 

79 

874 

142 


♦ 12.S 

♦ 3.9 

♦ 4.4 

♦ 2.2 


179 
38 

399 
75 


- 7.7 
0.0 

- 3.9 
♦ 7.1 


MIDDLE ATLANTIC 
New Jersey 
New York 
Pennsylvania 


367 


5 


6,198 


8 


1,634 


1,752 


1,742 


1,911 


1,637 


1,701 


7,039 


♦ 13.6 


3,338 


- 1.4 


44 

227 
96 


5 
7 

4 


754 
4,220 
1,224 


8 
8 
7 


199 

1,100 

335 


217 

1,174 

361 


222 

1,157 

363 


235 

1,270 

406 


199 

1,099 

339 


221 

1,121 

359 


873 
4,701 
1,465 


♦ 15.8 

♦ 11.4 

♦ 19.7 


420 

2,220 

698 


♦ 1.0 
- 2.4 

♦ 0.3 


EAST NORTH CENTRAL 
Illinois 
Indiana 
Michigan 
Ohio 
Wisconsin 


164 


6 


3.195 


10 


925 


981 


971 


1,069 


881 


910 


3,946 


♦23.5 


1,791 


- 6.0 


64 
23 
18 
47 
12 


6 
7 
4 
6 
6 


1,178 
382 
455 
974 
206 


8 
13 

9 
10 

9 


349 
115 
130 
270 
61 


361 
130 
136 
284 
70 


360 
127 
132 
285 
67 


393 
130 
147 
324 

75 


341 

99 

124 

255 

62 


338 
122 
115 
265 
70 


1,463 
502 
545 

1,163 
273 


♦24.2 
♦31.4 
♦19.8 
♦19.4 
♦32.5 


679 
221 
239 
520 
132 


- 4.4 

- 9.8 
-10.2 

- 6.1 
♦ 0.8 


WEST NORTH CENTRAL 
Iowa 

Minnesota 
Missouri 
Nebraska 


58 


6 


1,021 


9 


255 


271 


283 


278 


252 


265 


1,087 


♦ 6.5 


517 


- 1.7 


14 
15 
15 
7 


6 
8 
6 
5 


211 
284 
266 
184 


7 

10 

9 

11 


55 
86 
58 
33 


61 
89 
60 

36 


67 
94 
61 
36 


59 
93 
64 

36 


60 
84 

52 
33 


54 
95 
56 
37 


242 
362 
243 
141 


♦14.7 
♦27.5 
- 8.6 
-23.4 


114 

179 

108 

70 


- 1.7 

♦ 2.3 

- 8.5 

♦ 1.4 


SOTTTR ATLANTIC 
Delaware 
Maryland 
West Virginia 


37 


5 


666 


8 


191 


210 


205 


219 


188 


194 


825 


♦23.9 


382 


- 4.7 


5 

12 

5 


5 
10 
12 


106 

258 

51 


10 
16 
10 


33 

72 
15 


36 
80 
15 


37 
80 
15 


38 
80 
17 


28 
68 
16 


31 
78 
15 


144 

312 

62 


♦35.8 
♦20.9 
♦21.6 


69 

146 

31 


-14.5 
- 3.9 
♦ 3.3 


EAST SOUTH CENTRAL 

WEST SOUTH CENTRAL 
Oklahoma 
Texas 


10 


6 


176 


6 


43 


48 


47 


47 


42 


45 


185 


♦ 5.1 


87 


- 4.4 


25 


6 


407 


8 


104 


101 


101 


100 


104 


101 


406 


- 0.2 


205 


0.0 


5 
16 


5 
8 


106 
204 


8 

9 


30 
54 


31 
56 


35 
51 


31 
53 


30 
52 


30 
55 


127 
214 


♦ 19.8 

♦ 4.9 


60 
107 


- 1.6 

- 2.7 


MOUNTAIN 
Colorado 


26 


7 


461 


10 


112 


151 


153 


152 


116 


131 


568 


♦23.2 


247 


- 6.1 


16 


13 


232 


26 


59 


66 


69 


75 


bS 


58 


269 


♦15.9 


116 


- 7.2 


PACIFIC 
California 
Oregon 
Washington 


166 


9 


2.881 


15 


736 


812 


846 


830 


752 


777 


3,274 


♦ 13.6 


1.629 


- 1.2 


105 
17 
44 


7 
12 
14 


1,641 
321 
919 


12 
19 
23 


449 

75 

212 


481 

83 

248 


492 

91 

263 


537 

81 

262 


458 

71 

223 


472 
80 
225 


1,959 
330 
985 


♦19.4 

♦ 2.8 

♦ 7.2 


930 
151 
448 


0.0 

- 4.4 

- 2.6 


Cities of more than 

500,000 Population 






























Bait imore 

Boston 

Buffalo 

Chicago 

Cleveland 

Detroit 

Los Angeles 


9 

16 
16 
38 
10 
8 
25 


10 
S 

20 
6 
8 
6 
8 


206 
616 
421 
783 
218 
277 
346 


17 
12 
29 
8 
10 
13 
13 


59 
149 
107 
233 
59 
81 
101 


65 

153 

114 

241 

59 

87 

98 


64 

137 

108 

232 

59 

82 

95 


63 
184 
136 
260 
73 
94 
IIS 


54 
141 
107 
230 
57 
81 
160 


63 

148 

106 

222 

57 

74 

96 


251 
623 
465 
966 
250 
344 
409 


♦21.8 
+ 1.1 
♦10.5 
♦23.4 
♦14.7 
♦24.2 
♦18.2 


117 
289 
213 
452 
114 
155 
196 


- 5.6 

- 4.3 

- 3.6 

- 4.6 

- 3.4 

- 7.7 

- 1.5 


Milwaukee 
Pittsburgh 
San Francisco 
St. Louis 


5 
13 

36 
5 


5 
17 

9 

4 


70 
266 

523 
143 


7 
21 
11 

9 


24 

65 
142 
30 


26 

69 

153 

32 


27 
67 

157 
30 


27 
97 
167 
33 


23 

61 

144 

27 


27 
64 

145 
30 


104 
298 
619 
125 


♦48.6 
♦ 12.0 
♦18.4 
-12.6 


50 
125 

289 

57 


0.0 

- 6.7 

- 2.0 

- 8.1 


States and cities with less the 


n five sto 


res reporting 


>r with a 


ample of 


ess than S 


*uen percen 


1 of 1935 


sales are n 


of shown separately. 







Page 4 



CENSUS SURVEY OF BUSINESS 


: 1937-38 


CIGAR STORES AND CIGAR STANDS 




RETAIL DISTRIBUTION 






TABLE 2.-PAY ROLL, BY QUARTERS FOR 1938(FIRST HALF )AND 


1937 








FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES. 






DIVISION. STATE 
And 
CITY* 


Number Of Stores includ- 
ed In 1937-38 Survey 


Payroll By Quarters, 1937-38 (•»• notei 


Year 1937 


First Half 


1938 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Pay Roll 

(»*c note) 


Percent 
Change 

From 

1935 


Pay Roll 

( fee note I 


Percent 
Chance 

From 

First 

Half 

1937 


Total 


Report- 
ing 
Pay 

Roll 


Report- 
ing No 
Pay 
Roll 


UNITED STATES 

Independents 
Chains 


923 


637 


286 


$339,749 


$355,701 


1368,975 


♦387,023 


♦360,529 


♦367,338 


♦1,451,448 


♦14.2 


♦727,867 


♦ 4.7 


837 
96 


551 
86 


286 


273,443 
66,306 


287,007 
68,694 


298,000 
70,975 


315,002 
72,021 


291,56] 
68,968 


298,567 
68,771 


1,173,452 
277,996 


♦15.2 
♦10.5 


590,128 
137,739 


♦ 5.3 

♦ 2.0 


NEW ENGLAND 
Connecticut 
Maine 

Massachusetts 
Rhode Island 


70 


45 


25 


29.193 


28.237 


28,048 


29.264 


28.746 


28.269 


114,742 


♦13.8 


57,015 


- 0.7 


19 

5 

34 

7 


13 
5 

21 
3 


6 

13 
4 


5,548 

1,150 

18,171 

4,017 


5,523 

1,122 

15,792 

4,498 


5,713 
1,098 
16,632 
4,240 


5,675 
2,462 
16,221 
4,558 


5,347 
1,271 
17,146 
4,651 


5,306 

1,309 

16,433 

4,894 


22,459 

5,832 

67,816 

17,313 


♦51.8 
♦28.7 

♦ 1.2 

♦ 26.5 


10,653 
2,580 

33,579 
9,545 


- 3.8 
♦13.6 

- 4.0 
♦12.1 


MIDDLE ATLANTIC 
New Jersey 
New York 
Pennsylvania 


367 


193 


174 


88,069 


91,187 


93,077 


98,757 


91,217 


94,891 


371,090 


♦12.6 


186,108 


♦ 3.8 


44 
227 

96 


22 
117 
54 


22 
110 
42 


8,980 
60,118 
18,971 


9,488 
62,266 
19,433 


9,777 
62,956 
20,344 


10,319 
66,669 
21,769 


9,948 
61,259 
20,010 


9,956 
64,547 
20,388 


38,564 

252,009 

80,517 


♦29.4 
♦12.1 
♦ 7.5 


19,904 
125,806 
40,398 


♦ 7.8 

♦ 2.8 

♦ 5.2 


EAST NORTH CENTRAL 
Illinois 
Indiana 
Michigan 
Ohio 
Wisconsin 


164 


142 


22 


90,563 


92,497 


95,120 


105,797 


92,690 


92,759 


383,977 


♦ 18.3 


185,449 


♦ 1.3 


64 
23 
18 

47 
12 


54 
21 
16 
40 
11 


10 
2 
2 

7 
1 


35,120 
11,669 
13,234 
25,162 
5,378 


34,861 
11,880 
13,141 
26,695 
5,920 


37,004 
12,105 
13,568 
26,437 
6,006 


40,744 

12,933 

17,393 

28,549 

6,178 


36,471 
11,897 
13,150 
25,712 
5,460 


35 , 175 
13,227 
12,721 
25,868 
5,768 


147 , 729 
48,587 
57,336 

106,843 
23,482 


♦ 18.4 
♦13.4 

♦ 9.5 
♦22.3 
♦36.0 


71,646 
25,124 
25,871 
51,580 
11,228 


♦ 2.4 

♦ 6.7 

- 1.9 

- 0.5 

♦ 0.6 


WEST NORTH CENTRAL 
Iowa 

Minnesota 
Missouri 
Nebraska 


58 


45 


13 


17 , 925 


18,452 


19,431 


20,483 


23,736 


22,465 


76,291 


- 8.3 


46,201 


♦27.0 


14 
15 
15 

7 


9 
12 
10 

7 


5 
3 

5 


2,784 
6,987 
3,728 
3,018 


2,824 
7,174 
3,778 
3,211 


2,973 
7,325 
3,806 
3,900 


3,144 
7,402 
4,040 
4,399 


2,936 
7,816 
3,732 
7,844 


2,912 
8,413 
3,813 
6,021 


11,725 
28,888 
15,352 
14,528 


♦ 2.7 

♦ 4.8 
- 8.3 
-36.5 


5,848 
16,229 

7,545 
13,865 


♦ 4.3 
♦14.6 

♦ 0.5 

♦122.6 


SOOTH ATLANTIC 
Delaware 
Maryland 
West Virginia 


37 


26 


11 


11,374 


12,048 


12,127 


13,128 


12,599 


12,621 


48,677 


- 3.8 


25,220 


♦ 7.7 


5 
12 
5 


2 
7 
2 


3 
5 
3 


954 

3,262 

539 


966 

3,703 

556 


968 

3,883 

533 


1,101 

4,160 

542 


889 

3,792 

585 


863 

4,048 

570 


3,989 
15,008 
2,170 


♦10.2 
♦12.2 
-39.8 


1,752 
7,840 
1,155 


- 8.8 
♦12.6 
♦ 5.5 


EAST SOOTH CENTRAL 

WEST SOOTH CENTRAL 
Oklahoma 
Texas 


10 


7 


3 


3,466 


3,555 


3,585 


3,776 


3,389 


3,999 


14,382 


+ 2.7 


7,388 


♦ 5.2 


25 


20 


B 


7,397 


7,485 


7,840 


8,135 


7,583 


7,450 


30,857 


- 9.1 


15.033 


+ 1.0 


5 
16 


5 
11 


5 


3,158 
2,931 


3,048 
3,122 


3,247 
3,268 


3,362 
3,463 


3,088 
2,985 


3,057 
3,120 


12,815 
12,784 


♦ 8.0 

- 1.7 


6,145 
6,105 


- 1.0 
♦ 0.9 


MOnNTAIN 
Colorado 


26 


18 


8 


10,094 


15,587 


15,809 


13,522 


11.4V 5 


13,711 


55,0l2 


♦29.1 


25,186 


- 1.9 


16 


11 


5 


3,647 


3,881 


4,491 


4,151 


3,941 


3,919 


16,170 


♦11.3 


7,860 


♦ 4.4 


PACIFIC 
California 
Oregon 
Washington 


166 


141 


25 


81,668 


86,653 


93,938 


94,161 


89,094 


91,173 


356,420 


♦22.4 


180,267 


♦ 7.1 


105 
17 
44 


84 
16 
41 


21 

1 
3 


43,774 

7,374 

30,520 


45,001 
7,784 
33,868 


47,646 

8,729 

37,563 


49,575 

8,578 

36,008 


45,933 

8,015 

35,146 


47,971 

8,050 

35,152 


185,996 
32,465 
137,959 


♦25.6 
♦ 10.5 
♦21.2 


93,904 
16,065 
70,298 


♦ 5.8 

♦ 6.0 

♦ 9.2 


Cities of more than 
500.000 Population 




























Baltimore 

Boston 

Buffalo 

Chicago 

CleTeland 

Detroit 

Los Angeles 


9 
16 
16 
38 
10 

8 
25 


5 

9 

14 

33 

6 

7 

17 


4 

7 
2 
5 

4 
1 
8 


2,370 
14.350 
8,971 
22,135 
3,404 
6,615 
9,044 


2,831 
12,794 
9,710 
22,254 
3,470 
6,922 
9,124 


2,992 
12,515 
9,467 
22,612 
3,443 
7,557 
9,080 


3,245 
12,037 
9,667 
24,214 
3,798 
7,857 
9,456 


2,841 

13,813 
9,232 

21,506 
3,464 
7,096 
8,728 


3,236 
12,893 
9,536 
20,868 
3,360 
7,008 
8,982 


11,438 
51,696 
37,815 
91,215 
14,115 
28,951 
36,704 


♦11.5 

♦ 2.7 
- 0.8 
♦14.9 

♦ 4.1 

♦ 2.8 

♦ 4.5 


6,077 
26,706 
18,768 
42,374 

6,824 
14,104 
17,710 


♦16.8 

- 1.6 

♦ 0.5 

- 4.5 

- 0.7 

♦ 4.2 

- 2.5 


Milwaukee 
Pittsburgn 
San Francisco 
St. Louie 


5 
13 
36 

5 


4 
10 
27 

3 


1 
3 
9 
2 


1,498 

6,382 

12,621 

1,793 


1,646 

6,622 

13,513 

1,785 


1,609 
6,975 
14,985 
1,790 


1.704 
8,415 
15,639 
1,892 


1,159 

7,035 

14,535 

1,820 


1.566 

7,220 

15,089 

1,771 


6,457 
28,394 
56,758 

7,260 


♦12L.3 
♦ 17,6 
♦29.1 
- 5.9 


2.725 
14,255 
29,624 

3,591 


-13.3 

♦ 9.6 
♦13.4 

♦ 0.4 


States and cities wit 


i less tha 


i five stor 


es reportii 


g or with a sample of 


ess than sev 


in percent of the 1935 t 


ales are not 


shown separately. 






Note: Pay roll does not incl 


ide compi 


nsation ft 


r services 


of proprietors of unincoj 


porated bust 


esses, and cannot be co 


mpared with 


sales without adjustment 


'or proprietors' 


services. 



Immediate 
Release 



DEPARTMENT OF COMMERCE 

Bureau of the Census 
Washington 



Preliminary report 
(4 pages) 



Census Survey of Business: 1937-38 
Retail Distribution 



DEPARTMENT STORES 



More than 2,000 department stores throughout the country, with aggregate sales in 193? 
of 31,577,504,000, reported to the Bureau of the Census that their sales during the first half of 
1938 were off 11.9 percent as compared with the same period of 1937. The first quarter of 1938 
showed a loss of 10.9 percent and the second quarter a loss of 12.8 percent in comparison with 
the corresponding quarters of 1937. Compared with 1935, the latest year covered by a regular Busi- 
ness Census, their 1937 sales represent an increase of 19.8 percent. These are among the conclu- 
sions announced today by William L. Austin, Director, Bureau of the Census, in a preliminary report 
issued in connection with the Census Survey of Business for 1937-38. 

A comparison with previous Census totals follows: 

Department Stores 



1929 Census 
1933 Census 
1935 Census 



Stores Sales 



4,221 $4,350,098,000 
3,544 2,544,960,000 
4,201 3,311,070,000 



Change from 
Preceding Period 



-41.5$ 
+30.1$ 



Identical stores included in this Survey: 



Year 1935 
Year 1937 

First Half 1937 
First Half 1938 



2,117 1,317,322,000 

2,117 1,577,504,000 

2,117 714,136,000 

2,117 629,146,000 



+19.8$ 
-11.9$ 



Sales 



The total volume of sales for 1937 was distributed by quarters as follows: First quarter, 
20.3 percent; second quarter, 25.0 percent; third quarter, 22.4 percent; fourth quarter, 32.3 per- 
cent. All geographic divisions and all States, with the exception of South Dakota, show sales in- 
creases from 1935 to 1937. For the first half of 1938 all geographic divisions show decreases as 
compared with the first half of 1937, ranging from 4.5 percent for the West South Central Division 
to 18.3 percent for the East North Central Division. 

Pay Roll 

Total pay roll, exclusive of the services of proprietors, amounted to $237,923,000 for 
1937, representing an increase of 24.7 percent over the pay roll for 1935. For the first half of 
1938 a pay roll of $103,696,000 was reported, a decrease of 5.1 percent as compared with the same 
period of 1937. A summary comparison of pay roll and sales follows: 



Percent Change 
Sales Pay Roll 



Year 1937 compared with 1935 

First half 1938 compared with first half 1937 



+19.8 
-11.9 



+24.7 
- 5.1 



Page 2 

Independents and Chains 

Of the 2,117 identical stores that make up this report, 501 are independents which ac- 
counted for 62 percent of the sales and 70 percent of the pay roll reported for 1937. Sales in 1937 
show an increase over 1935 of 17.2 percent for independents and 23.8 percent for chains, while pay 
roll for the same period shows increases of 21.9 percent and 31.9 percent, respectively. Separate 
figures for independents and chains are shown only in United States totals, because in a number of 
States, and in some geographic divisions, the greater part of the chain data represents but one or 
two chain organizations. Also, figures are not shown for certain States nor for one city for which 
the sample is inadequate . 

Size of Sample 

The stores included in this Survey constitute a sample of 40 percent in sales and 50 per- 
cent in number of all department stores shown in the 1935 Census. A summary follows: 



Stores 



1935 Census 
1937 Survey 

Percent Sample 



Total Independents Chains 



4,201 
2,117 

50£ 



1,745 
501 

29?6 



2,456 
1,616 

6636 



Sales in 1935 (thousands) 
Tjotal Independents Chains 

§3,311,070 $2,041,769 $1,269,301 
1,317,322 813,625 503,697 

40f 40$ 40f£ 



Compared with the above average size of sample, the proportion of coverage for principal 
cities is as follows: 





Size of 


S ample 


City 


Stores 


Sales 




* 


% 


Baltimore 


28 


34 


Boston 


59 


15 


Buffalo 


52 


51 


Chicago 


28 


19 


Cleveland 


36 


48 


Detroit 


62 


81 


Los Angeles 


36 


15 


Attached are 


tables showing sa. 


and States. 






Scope of Survey 







City 


Size of 
Stores 

i 


Sample 

Sales 

$ 


Milwaukee 


69 


68 


New York 


34 


45 


Philadelphia 
Pittsburgh 
San Francisco 


32 

38 
45 


45 
53 

48 


St . Louis 


50 


18 



The data contained in this report represent department stores for which returns were 
submitted for the current Census Survey of Business prior to the closing date. This report is not 
intended to present a complete picture of the department store trade, but rather to provide a reli- 
able indicator of trends since the last regular Business Census. The canvass for the Survey was con- 
ducted by mail from lists composed only of stores included in the 1935 Census of Business. Stores 
with annual sales less than #100,000, for Census purposes, are not included in the department store 
classification. Stores which came into existence since 1935 were not canvassed, and those which have 
gone out of business necessarily are omitted. Reporting for this Survey was voluntary; hence some 
stores failed to cooperate or delayed their returns beyond the closing date. For convenience' in 
evaluating the importance of the stores included, percentage columns are carried in the accompanying 
sales table which show the weight of sample by geographic divisions, States and cities. 



- - 

This is one of a series of retail reports issued in connection with the Census Survey of 
Business: 1937-38. It will be followed promptly by similar releases for other kinds of business 
and later by more detailed studies. ' 

The current Census Survey of Business includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided by the 
Works Progress Administration. The project is under the direction of Fred A. Gosnell, Chief Statis- 
tician, who was also in charge of previous Business Censuses. Retail trade reports are prepared 
under the immediate direction of James 0. Reid with the technical supervision of John Guernsey 
Distribution Economist . 































Page 3 


CENSUS SURVEY OF BUSINESS: 1937-38 
















RETAIL DISTRIBUTION 










DEPARTMENT STORES 














TABLE 1. -SALES, 


BY QUARTERS FOR 1938 (FIRST 


HALF AND 1937; AND FOR THE YEAR 1935 








FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, 


STATES AND PRINCIPAL CITIES. 








DIVISION, STATE 
And 
CITY» 


Size 


And Proportion Of Sample 




Sales By Quarters, 1937-38 


(add 000) 




Year 1937 


First Half 1938 


Number 

Of 
Stores 
Includ- 


Percent 
Of Such 
Stores 
To All 


1935 Sales 
Of Stores 
Included 
In 1937-38 


Percent 

Of Such 

Sales 

To All 


First 
Quarter 


Second 
Quarter 


Third 
Quarter 


Fourth 
Quarter 


First 
Quarter 


Second 
Quarter 


Sales 


Percent 

Chance 

From 


Sales 


Percent 

Chance 

From 

First 

Half 




ed In 
1937-38 


Stores 
In 1935 


Survey 


Sales 
In 1935 


1937 


1937 


1937 


1937 


1938 


1938 




1935 






Survey 


CEN5US 


l.dd 000) 


Census 














(add 000) 




(add 000) 


1937 


UNITED STATES 
Independents 


2,117 


50 


11,317,322 


40 


$319,568 


$394 , 568 


1,354,269 


$509,099 


$284,887 


$344,259 


$1,577,504 


■►19.8 


$629,146 


-11.9 


501 


29 


813 , 625 


40 


203,120 


232,376 


205,517 


312 , 801 


182,161 


205,447 


953,814 


+17.2 


387 , 608 


-11.0 


Chains 


1,616 


66 


503 , 697 


40 


116,448 


162,192 


148,752 


196,298 


102,726 


138,812 


623,690 


♦ 23.8 


241,538 


-13.3 


NEW ENGLAND 
Connecticut 


5 8) 


58 


83 , 656 


36 


18,221 


24,181 


20,708 


29,692 


15 , 758 


21 , 585 


92,802 


♦ 10.9 


37,343 


-11.9 


40 


55 


17,983 


42 


4,102 


5,449 


4,838 


6,527 


3,516 


4,710 


20,916 


♦ 16.3 


8,226 


-13.9 


Maine 


17 


59 


6,503 


59 


1,316 


1,928 


1,743 


2,328 


1,153 


1,772 


7,315 


♦12.5 


2,925 


- 9.8 


Massachusetts 


97 


66 


46,513 


32 


10,014 


13,246 


11,079 


16,421 


8,560 


11,916 


50,760 


♦ 9.1 


20,476 


-12.0 


New Hampshire 


14 


54 


2,723 


47 


559 


823 


770 


908 


507 


766 


3,060 


♦12.4 


1,273 


- 7.9 


Rhode Island 


10 


42 


9,310 


40 


2,117 


2,555 


2,120 


3,299 


1,918 


2,255 


10,091 


♦ 8.4 


4,173 


-10.7 


Vermont 


3 


21 


624 


20 


113 


180 


158 


209 


104 


166 


660 


♦ 5.8 


270 


- 7.9 


MIDDLE ATLANTIC 
Nen Jersey 


357 


53 


409,606 


48 


99,447 


122 , 647 


103,208 


161,428 


90,551 


105 , 947 


486 , 730 


♦18.8 


196,498 


-11.5 


44 


44 


35,697 


41 


8,182 


11,251 


9,501 


13,768 


7,203 


9,885 


42 , 702 


♦19.6 


17,088 


-12.1 


New York 


143 


51 


196,693 


46 


46,727 


57,662 


48,356 


79,744 


44,671 


52,382 


232,489 


♦18.2 


97,053 


- 7.0 


Pennsylvania 


170 


58 


177,216 


54 


44,538 


53,734 


45,351 


67,916 


38,677 


43,680 


211,539 


♦19.4 


82,357 


-16.2 


EAST NORTH CENTRAL 
Illinois 


474 


50 


369,939 


41 


93,225 


114,660 


104,096 


138,550 


77,039 


92,867 


450 , 531 


♦ 21.8 


169,906 


-18.3 


99 


39 


92,701 


23 


22,788 


28,346 


24,230 


34,228 


19,769 


24,175 


109,592 


♦18.2 


43,944 


-14.1 


Indiana 


73 


53 


29,772 


40 


7,440 


10,507 


9,062 


11,292 


5,912 


8,052 


38,301 


♦ 28.6 


13,964 


-22.2 


Michigan 


89 


54 


103,952 


72 


26,384 


30,774 


29,349 


38,877 


20,058 


23,497 


125,884 


♦ 21.1 


43,555 


-24.5 


Ohio 


113 


53 


95,216 


46 


24,982 


30,060 


27,862 


36,084 


21,169 


24,216 


118,988 


♦25.0 


45,385 


-17.5 


Wisconsin 


100 


56 


48,298 


59 


11,131 


14,973 


13,593 


18,069 


10,131 


12,927 


57,766 


♦19.6 


23,058 


-11.7 


WEST, NORTH CENTRAL 
Iowa 


265 


51 


85,396 


26 


18,713 


24,722 


22,820 


32,035 


18,039 


22,833 


98,290 


♦15.1 


40,872 


- 5.9 


68 


59 


25,471 


60 


5,820 


7,414 


6,743 


9,538 


5,680 


6,960 


29,515 


♦ 15.9 


12,640 


- 4.5 


Kansas 


44 


55 


9,053 


42 


1,975 


2,677 


2,467 


3,389 


1,859 


2,306 


10,508 


♦16.1 


4,165 


-10.5 


Minnesota 


55 


51 


15,494 


16 


3,173 


4,617 


4,388 


6,161 


3,195 


4,566 


18,339 


♦ 18.4 


7,761 


- 0.4 


Missouri 


37 


46 


16,275 


14 


3,997 


5,030 


4,405 


6,290 


3,768 


4,323 


19,722 


♦21.2 


8,091 


-10.4 


Nebraska 


27 


47 


10,762 


39 


2,370 


2,978 


2,834 


3,809 


2,212 


2-764 


11,991 


♦11.4 


4,976 


- 7.0 


SOUTH ATLANTIC 
Delaware 


200 


44 


117,421 


42 


28,868 


33,823 


30,153 


46,315 


26,238 


31,448 


139,159 


♦ 18.5 


57 , 686 


- 8.0 


6 


75 


2,379 


61 


572 


788 


685 


987 


499 


688 


3,032 


♦27.4 


1,187 


-12.7 


District of Columbia 


5 


42 


22,350 


45 


5,277 


6,151 


5,294 


8,265 


4,755 


6,186 


24,987 


♦ 11.8 


10,941 


- 4.3 


Florida 


23 


56 


11,875 


52 


3,476 


3,222 


2,922 


4,923 


3,358 


3,156 


14,543 


♦22.5 


6,514 


- 2.7 


Ceorgia 


34 


51 


20,518 


43 


5,176 


5,759 


5,664 


7,883 


4,775 


5,462 


24,482 


♦19.3 


10,237 


- 6.4 


Maryland 


13 


31 


23,350 


34 


5,386 


6,427 


5,308 


9,176 


4,858 


6,017 


26,297 


♦12.6 


10,875 


- 7.9 


North Carolina 


28 


34 


8,685 


39 


2,072 


2,530 


2,411 


3,463 


1,907 


2,249 


10,476 


♦20.6 


4,156 


- 9.7 


South Carolina 


17 


33 


3,501 


30 


964 


1,179 


1,065 


1,568 


830 


988 


4,776 


♦36.4 


1,818 


-15.2 


Virginia 


41 


57 


12,331 


38 


2,749 


3,637 


3,207 


5,034 


2,535 


3.359 


14,627 


♦ 18.6 


5,894 


- 7.7 


West Virginia 


33 


45 


12,432 


56 


3,196 


4,130 


3,597 


5,016 


2,721 


3,343 


15,939 


♦28.2 


6,064 


-17.2 


EAST SOUTH CENTRAL 
Alabama 


92 


41 


28,393 


28 


7,259 


9,684 


8,589 


11,639 


6,544 


8,209 


37,171 


♦ 30.9 


14,753 


-12.9 


23 


37 


5,504 


27 


1,493 


1,912 


1,759 


2,459 


1,285 


1,598 


7,623 


♦ 38.5 


2,883 


-15.3 


Kentucky 


31 


48 


9,439 


41 


2,451 


3,604 


2,882 


3,757 


2,231 


2,844 


12,694 


♦ 34.5 


5,075 


-16.2 


Mississippi 


15 


43 


3,806 


48 


836 


1,070 


961 


1,474 


770 


941 


4,341 


♦ 14.1 


1,711 


-10.2 


Tennessee 


23 


37 


9,644 


20 


2,479 


3,098 


2,987 


3,949 


2,258 


2,826 


12,513 


♦29.7 


5,084 


- 8.8 


WEST SOUTH CENTRAL 
Arkansas 


199 


50 


72,413 


40 


17,438 


21,329 


20,615 


29,838 


17,086 


19,926 


89,220 


♦23.2 


37,012 


- 4.5 


10 


29 


3,898 


36 


936 


1,107 


1,055 


1,547 


828 


1,038 


4,745 


♦ 21.7 


1,866 


- 8.7 " 


Louisiana 


23 


44 


13,179 


45 


3,185 


3,869 


3,646 


5,478 


3,229 


3,790 


16,178 


♦ 22.8 


7,019 


- 0.5 


Oklahoma 


55 


62 


18,164 


54 


4,164 


5,022 


4,854 


7,141 


3,972 


4,591 


21,181 


+16.6 


8,563 


- 6.8 


Texas 


111 


50 


37 , 172 


35 


9,153 


11,331 


11,060 


15,572 


9,057 


10,507 


47,116 


♦ 26.8 


19,564 


- 4.5 


MOUNTAIN 
Arizona 


138 


51 


37 , 335 


38 


8,345 


10,639 


10,517 


14,751 


7,412 


9,797 


44,252 


+18.5 


17,209 


- 9.4 


16 


46 


5,108 


36 


1,376 


1,617 


1,349 


2,048 


1,264 


1,435 


6,390 


+25.1 


2,699 


- 9.8 


Colorado 


26 


57 


5,624 


18 


1,288 


1,706 


1,756 


2,230 


1,140 


1,504 


6,980 


+24.1 


2,644 


-11.7 


Montana 


22 


42 


6,340 


41 


1,307 


1,626 


1,714 


2,327 


1,105 


1,517 


6,974 


♦ 10.O 


2,622 


-10.6 


Utah 


22 


67 


9,774 


69 


2,188 


2,849 


2,716 


4,079 


1,928 


2,659 


11,832 


♦21.1 


4,587 


- 8.9 


Wyoming 


10 


59 


1,746 


54 


359 


476 


528 


686 


331 


472 


2,049 


+17.4 


803 


- 3.8 


PACIFIC 
California 


211 


53 


113,163 


34 


28,052 


32,883 


33,563 


44,851 


26,220 


31 , 647 


139,349 


♦23.1 


57,867 


- 5.0 


127 


50 


71,267 


31 


18,618 


20 , 622 


21,109 


28,664 


17,610 


20,519 


89 , 013 


♦24.9 


38,129 


- 2.8 


Oregon 


28 


56 


10,150 


23 


2,332 


3,080 


3,277 


3,919 


2,154 


2,812 


12,608 


♦24.2 


4,966 


- 8.2 


Washington 


56 


60 


31,746 


53 


7,102 


9,181 


9,177 


12,268 


6,456 


8,316 


37,728 


♦ 18.8 


14,772 


- 9.3 


Cities of more than 






























500,000 Population 






























Baltimore 


8 


28 


21,867 


34 


5,045 


5,987 


4,924 


8,672 


4,566 


5,654 


24 , 628 


♦12.6 


10,220 


- 7.4 


Boston 


13 


59 


13,542 


15 


2,725 


3,500 


2,693 


4,641 


2,339 


3,389 


13,559 


+ 0.1 


5,728 


- 8.0 


Buffalo 


11 


52 


16,284 


51 


4,338 


5,541 


5,014 


6,654 


3,940 


4,823 


21,547 


♦32.3 


8,763 


-11.3 


Chicago 


19 


28 


65,278 


19 


15,799 


19,097 


16,118 


23.566 


13,698 


16,415 


74,580 


+14.2 


30,113 


-13.7 


Cleveland 


4 


36 


31,521 


48 


8,600 


9,307 


9,438 


11,244 


7,254 


7,545 


38,589 


+ 22.4 


14,799 


-17.4 


Detroit 


13 


62 


72,336 


81 


19,507 


19,950 


20,026 


26,300 


14,175 


15,828 


85,783 


+18.6 


30,003 


-24.0 


Los Angeles 


9 


36 


13,939 


15 


4,152 


3,898 


3,902 


5,452 


3,789 


3,502 


17,404 


+24.9 


7,291 


- 9.4 


Milwaukee 


9 


69 


23,141 


68 


5,571 


7,196 


6,726 


8,884 


5,176 


6,180 


28,377 


+22.6 


11,356 


-11.1 


New York 


22 


34 


136,099 


45 


32 , 536 


38,284 


31,236 


55,792 


31,517 


35,036 


157,848 


♦16.0 


66,553 


- 6.0 


Philadelphia 


8 


32 


67,780 


45 


15,890 


18,184 


15,700 


26,711 


14,027 


13,965 


76,485 


♦12.8 


27,992 


-17.9 


Pittsburgh 


5 


38 


38,493 


53 


11,224 


12,880 


10 , 786 


13,717 


9,456 


10,142 


48,607 


♦26.3 


19,598 


-18.7 


San Francisco 


5 


45 


17,821 


48 


4,522 


4,806 


5,002 


6,787 


4,155 


4,842 


21,117 


♦18.5 


8,997 


- 3.5 


5 

Figure* are not $hot 


on separa 


ely tor on 


e city , nor ' 


r certain Stales for 


vhich (he i 


ample cons 


sis largely 


of data re 


sorted by < 


ne or two ch 


ain organ 


zations. 


}ata for 


such States are included in th 


e totals o 


(heir res 


lective geogra 


>hic divisions. 





















Page 4 



CENSUS SURVEY OF BUSINESS 


: 1937-38 




RETAIL DISTRIBUTION 






DEPARTMENT STORES 














TABLE 2.- PAY ROLL, BY QUARTERS FOR 1938 (FIRST HALF AND 


1937 










FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES. 








Number Of Stores Includ- 
ed In 1937-38 Survey 


Payroll By Quarters, 1937 -38 (■«« ma) 


Year 1937 


First Half 


1938 




















Percent 
Chance 

From 

First 


DIVISION, STATE 

And ~ 
CITY 




Report 


Report- 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 

Chance 

From 




Total 


INC 


ing No 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Pay Roll 


Pay Roll 




Pay 


Pay 


1937 


1937 


1937 


1937 


1938 


1938 










Roll 


Roll 














{ aae not* ) 


1935 


(,ee note) 


Half 
1937 


UNITS) STATES 
Independents 


2,117 


2,117 





152,349,928 


$56,866,108 


♦56,132,850 


$72,573,868 


(51055,350 


(52,640,717 


1237,922,754 


+24.7 $103^96,067 


- 5.1 


501 


501 





37,940,522 


40,539,926 


39,487, 292 


48,850,167 


37,321,767 


37,749,248 


166,817,907 


♦ 21.9 


75,071,015 


- 4.3 


Chains 


1,616 


1,616 


~ 


14,409 , 406 


16,326,182 


16,645,558 


23,723, 701 


13,733,583 


14,891,469 


71,104,347 


+ 31.9 


28,625,052 


- 6.9 


NEW ENGLAND 
Connecticut 


181 


181 


— 


3jJ.19.577 


3,315,556 


3,352,251 


3,980,211 


2,995,181 


3,104,211 


13,767,595 


♦ 16.4 


6,099,392 


- 5.2 


40 


40 


— 


645,630 


693,856 


715,531 


778 , 598 


615,749 


636,544 


2,833,615 


♦ 16.4 


1,252,293 


- 6.5 


Maine 


17 


17 


— 


219,544 


219,895 


226,277 


280,255 


210,011 


216,900 


945,971 


♦ 15.4 


426,911 


- 2.9 


Massachusetts 


97 


97 


— 


1,765,228 


1,857,883 


1,862,604 


2,271,997 


1,697,390 


1,761,543 


7,757,712 


♦16.3 


3,458,933 


- 4.5 


New Hampshire 


14 


14 


— 


71,135 


80,194 


83,860 


103,996 


68 , 746 


79,102 


339,185 


♦11.9 


147,848 


- 2.3 


Rhode Island 


10 


10 


— 


396,290 


443 , 271 


441,230 


515,689 


384,397 


388,822 


1,796,480 


♦18.7 


773,219 


- 7.9 


Vermont 


3 


3 


— 


21,750 


20 , 457 


22 , 749 


29,676 


18,888 


21,300 


94,632 


♦12.6 


40,188 


- 4.8 


MIDDLE ATLANTIC 
New Jersey 


357 


357 


— 


18,152,554 


19,501, 675 


18,858,351 


23,826,273 


17,748,603 


17,861, 837 


80,338,853 


♦ 19.4 


35,610,440 


- 5.4 


44 


44 


— 


1,523,283 


1,631,436 


1,632,294 


1,917,712 


1,420,593 


1,516,285 


6,704,725 


♦ 17.1 


2,936,878 


- 6.9 


New York 


143 


143 


— 


8,828,974 


9,089,874 


8.907,802 


11,266,563 


3,697,126 


8,583,014 


38,093,213 


♦17.7 


17,280,140 


- 3.6 


Pennsylvania 


170 


170 


— 


7,800,297 


8,780,365 


8,318,255 


10,641, 99e 


7,630,384 


7,762,538 


35,540,915 


♦21.8 


15,393,422 


- 7.2 


EAST NORTH CENTRAL 
Illinois 


474 


474 


— 


15,085,508 


16,816,922 


16,531,158 


20,626,700 


14,103,671 


14,790,351 


69,060,288 


+33.6 


28,894,022 


- 9.4 


99 


99 


— 


3,425,214 


3,672,297 


3,572,140 


4,223,098 


3,082,614 


3,273,262 


14,892,749 


♦30.7 


6,360,876 


-10.4 


Indiana 


73 


73 


— 


941,272 


1,117,999 


1,103,944 


1,469,903 


902,625 


979,803 


4,633,118 


♦ 34.2 


1,882,428 


- 8.6 


Michigan 


89 


89 


— 


4,718,133 


5,460,261 


5,340,132 


6,766,255 


4,304,438 


4,492,348 


22,284,781 


♦ 42.8 


8,796,786 


-13.6 


Ohio 


113 


113 


— 


4,187,588 


4,572,343 


4,580,015 


5,641,183 


4,090,491 


4,204,533 


18,981,129 


♦ 28.5 


8,295,024 


- 5.3 


Wisconsin 


100 


100 


— 


1,813,301 


1,994,022 


1,934,927 


2,526,261 


1,723,503 


1,835,405 


8,268,511 


♦28.2 


3,558,908 


- 6.5 


WEST NORTH CENTRAL 
Iowa 


265 


265 


-_ 


2.704.049 


3,062,655 


2,999,690 


4,431,661 


2,760,452 


2,951,367 


13,198,055 


♦26.2 


5,711,319 


- 1.0 


68 


68 


— 


852,472 


940,676 


920,408 


1,314,629 


883,849 


928,499 


4,028,185 


+31.6 


1,812,348 


♦ 1.1 


Kansas 


44 


44 


— 


222,526 


253,416 


248,039 


406,385 


222 , 513 


245,082 


1,130,366 


+21.8 


467,595 


- 1.8 


Minnesota 


55 


55 


— 


414,828 


474 . 306 


487,994 


781,385 


463,311 


480 , 228 


2,159,013 


♦22.5 


943,539 


+ 6.1 


Missouri 


37 


37 


— 


698,388 


784,284 


741,325 


975,576 


668 , 320 


707 , 138 


3,199,573 


♦36.3 


1,375,458 


- 7.2 


Nebraska 


27 


27 


~ 


338,815 


408,472 


396,047 


535,128 


341,560 


392,127 


1,728,462 


♦20.4 


733,687 


- 1.8 


SOUTH ATLANTIC 
Delaware 


200 


200 





4,755,835 


4,904,615 


4,866,129 


6,097,785 


4,695,560 


4,773,038 


20,624,364 


+ 17.1 


9,468,648 


- 2.0 


6 


6 


— 


84,852 


94 ,818 


94,431 


105,543 


87,829 


91,968 


379,644 


+ 25.7 


179,797 


* 0.1 


District of Columbia 


5 


5 


— 


1,013,156 


1,031,249 


1,006,833 


1,208,381 


986,758 


1,065,870 


4,259,619 


♦ 12.3 


2,052,623 


+ 0.4 


Florida 


£3 


23 


— 


443,827 


441,462 


435,858 


582,837 


450,592 


429.890 


1,903,984 


+ 22.6 


880,482 


- 0.5 


Georgia 


34 


34 


— 


822,166 


827,492 


859,779 


997,046 


811,832 


808,144 


3,506,483 


+20.5 


1,619,976 


- 1.8 


Maryland 


13 


13 


— 


1,116,592 


1,149,518 


1,109,392 


1,359,767 


1,096,943 


1,086,504 


4,735,269 


♦ 8.5 


2,183,447 


- 3.6 


North Carolina 


28 


28 


— 


272,346 


305,951 


303,590 


427,969 


271,213 


280,931 


1,310,356 


♦24.0 


552,144 


- 4.6, 


South Carolina 


17 


17 


— 


109,950 


120 , 638 


119,371 


179,337 


109,309 


109,188 


529,296 


♦ 41.7 


218,497 


- 5.2 


Virginia 


41 


41 


— 


393,301 


408,058 


410,141 


545,212 


392,043 


400,806 


1,756,712 


+16.9 


792,349 


- 1.1 


West Virginia 


33 


33 


— 


499,145 


525,429 


526,734 


691,693 


489,041 


499 , 787 


2,243,001 


+27.6 


988,828 


- 3.5 


EAST SOUTH CENTRAL 
Alabama 


92 


92 





900,298 


1.043,143 


1,022.802 


1,344,344 


881 , 557 


946,465 


4,310,587 


♦ 27.3 


1,828,022 


- 5.9 


23 


23 


— 


195,224 


214,548 


219,016 


271,054 


185 , 505 


199,384 


899,842 


+ 37.1 


384,889 


- 6.1 


Kentucky 


31 


31 


— 


291 , 582 


378,494 


357,549 


459,910 


299 , 506 


324,318 


1,487,535 


♦ 32.3 


623,824 


- 6.9 


Mississippi 


15 


15 


— 


98,537 


111,947 


105,875 


180,654 


100 , 778 


104 , 904 


497,013 


♦ 10.2 


205,682 


- 2.3 


Tennessee 


23 


23 


— 


314,955 


338,154 


340,362 


432,726 


295,768 


317,859 


1,426,197 


+23.4 


613,627 


- 6.0 


WEST SOUTH CENTRAL 
Arkansas 


199 


199 





2,384,870 


2,524,897 


2,550,275 


3,714,986 


2,459,944 


2,499,978 


11,175,028 


♦ 25.6 


4,959.822 


+ 1.0 


10 


10 


— 


151,692 


146,090 


138,554 


194,021 


150,958 


140 , 672 


630,357 


+17.9 


291,630 


- 2.1 


Louisiana 


23 


23 


— 


517,227 


540 , 271 


572,292 


737 , 536 


527 , 421 


545,593 


2,367,326 


+29.9 


1,073,014 


♦ 1.5 


Oklahoma 


55 


55 


— 


537,567 


556,430 


562,156 


892,694 


571,477 


550,637 


2,548,847 


♦21.9 


1,122,114 


♦ 2.6 


Texas 


111 


111 


— 


1,178,384 


1,232,106 


1,277,273 


1,890,735 


1,210,088 


1,262,976 


5,628,498 


+26.4 


2,473,064 


♦ 0.5 


MOUNTAIN 
Arizona 


138 


138 





1.015.842 


1.115.106 


1.159.841 


1.938,090 


1.015.848 


1,086,193 


5,228,879 


♦25.7 


2,102,041 


- 1.4 


16 


16 


— 


143,351 


156,183 


152,386 


269,979 


148,694 


154,740 


721,899 


♦ 31.4 


303,434 


♦ 1.3 


Colorado 


26 


26 


— 


141,803 


166,080 


170,646 


276,265 


140,532 


153,902 


754,794 


♦ 27.3 


294,434 


- 4.4 


Montana 


22 


22 


— 


171,316 


174,453 


190,520 


329,057 


165,910 


172,565 


865,346 


+ 4.6 


338,475 


- 2.1 


Utah 


22 


22 


— 


327,196 


365,645 


381 , 315 


544,494 


327 , 644 


357,190 


1,618,650 


+ 37.6 


684,834 


- 1.2 


Wyoming 


10 


10 


— 


41,527 


44,692 


46,718 


85,965 


43,236 


45,781 


218,902 


+ 32.4 


89,017 


♦ 3.2 


PACIFIC 
California 


211 


211 





4,231,395 


4,581,539 


4.792,353 


6.613.813 


4,394,534 


4,627,327 


20,219,105 


+30.3 


9,021,861 


+ 2.4 


127 


127 


— 


2,888,115 


3,076,839 


3,230,708 


4,380,205 


3,024,145 


3,158,830 


13,575,917 


+32.6 


6,182,975 


♦ 3.7 


Oregon 


28 


28 


— 


308,348 


338,025 


353,266 


527 , 124 


310,996 


330,963 


1,526,763 


+29.1 


641,959 


- 0.7 


Washington 


56 


56 


— 


1,034,932 


1,166,625 


1,208,379 


1,706,489 


1,059,393 


1,137,534 


5,116,425 


+ 24.9 


2,196,927 


- 0.2 


Cities of more than 




























500.000 Population 


8 


8 




1,073,134 


1,103,372 


1,064,412 


1,306,430 


1,055,345 


1,045,490 


4,547,898 


* 8.3 


2,100,835 


- 3.5 


Baltimore 


Boston 


13 


13 


— 


525,531 


552 , 522 


536,467 


641,705 


493,324 


527,201 


2,256,225 


+ 8.2 


1,020,525 


- 5.3 


Buffalo 


11 


11 


— 


726,435 


771,430 


767,959 


853,643 


663,631 


678,062 


3,119,467 


♦29.7 


1,341,693 


-10.4 


Chicago 


19 


19 


— 


2,526,616 


2,667,489 


2,580,482 


2,927,849 


2,257,493 


2,394,309 


10,702,436 


+31.6 


4,651,802 


-10.4 


Cleveland 


4 


4 


— 


1,637,425 


1,741,717 


1,761,896 


2,057,965 


1,558,633 


1,613,904 


7,199,003 


♦ 25.5 


3,172,537 


- 6.1 


Detroit 


13 


13 


~ 


3,772,585 


4,314,778 


4,225,455 


5,135,037 


3,401,728 


3, 552 ,'324 


17,447,855 


+44.9 


6,954,052 


-14.0 


Los Angeles 


9 


9 




647,084 
1,106,990 


661,190 


662,556 


873,009 


673,890 


651,130 


2,843,839 


+27.3 


1,325,020 


+ 1.3 


Milwaukee 


9 


9 


„ 


1,188,448 


1,129,749 


1,378,221 


1,009,269 


1,058,701 


4,803,408 


♦ 30.8 


2,067,970 


- 9.9 


New York 


22 


22 


— 


6,498,297 


6 , 583 , 755 


6,386,343 


8 , 269 , 629 


6,430,080 


6,254,673 


27,738,024 


+17.1 


12,684,753 


- 3.0 


Philadelphia 


8 


8 


— 


3,178,925 


3,463,010 


3,276,595 


4,276,572 


3,235,362 


3,016,962 


14,195,102 


♦ 15.0 


6 , 252 , 324 


- 5.9 


Pittsburgh 


5 


5 


— 


2,042,093 


2,439,027 


2 , 240 , 434 


2,719,739 


1,998,208 


2,134,474 


9,441,293 


♦39.1 


4,132,682 


- 7.8 


San Francisco 


5 


5 


— 


824,277 


887,898 


963,849 


1,150,874 


883,276 


900,485 


3,826.898 


+26.3 


1 , 783 , 761 


♦ 4.2 



Figures are not $hown separately for one city, nor for certain Stales tor which the sample consists largely of data reported by one or two chain organizations. Data for 
such States are included in the totals of their respective geographic divisions. 

Note: Pay roll does not include compensation for services of proprietors of unincorporated businesses, and cannot be compared with sales without adjustment for proprietors' services. 



'7 edi " e DEPARTMENT OF COMMERCE Prel ;7* ry r ? port 

Bureau of the Census 
Washington 

Census Survey of Business: 1937-38 
Retail Distribution 

DRINKDC PLACES 

Nearly 4,300 drinking places throughout the country, with aggregate sales in 1937 of 
$81,417,000, reported to the Bureau of the Census that their sales for the second quarter of 
1938 increased 8.9 percent over the preceding quarter. Sales during the first half of 1938 were 
off 7.6 percent as compared with their sales for the same period of 1937. The first quarter of 
1938 showed a loss of 4.6 percent and the second quarter a loss of 10.2 percent in comparison 
with the corresponding quarters of 1937. Compared with 1935, the latest year covered by a reg- 
ular Business Census, their 1937 sales represent an increase of 35.1 percent. These are among 
the conclusions announced today by William L. Austin, Director, Bureau of the Census, in a pre- 
liminary report issued in connection with the Census Survey of Business for 1937-38. 

The classification "Drinking Places", for Census purposes, represents establishments 
whose principal business is the sale, for consumption on the premises, of alcoholic liquors, 
beer, ale and wine. Drinking places are variously known as bars, taprooms, taverns, beer gardens, 
etc. Beer, wine and liquor in glasses for consumption on the premises are often sold in restau- 
rants and other eating places, for which there is a separate classification, as well as in estab- 
lishments classified as drinking places. 

Sales 

All geographic divisions and all States show sales increases from 1935 to 1937. For 
the first half of 1938 all geographic divisions show decreases as compared with the first half 
of 1937, ranging from 3.6 percent for the South Atlantic Division to 11.7 percent for the East 
North Central Division. 

Pay Roll 

Of the 4,284 drinking places included in the Survey, 652 reported no paid employees. 
The remaining 3J632 establishments reported pay roll, exclusive of the services of proprietors, 
to the amount of $10,053,000 for 1937, representing an increase of 23.1 percent over the total 
for 1935, and $4,974,000 for the first half of 1938, an increase of 4.0 percent as compared 
with the same period of 1937. A summary comparison of pay roll and sales follows: 

Percent Change 
Sales Pay Roll 

Year 1937 compared with 1935 +35.1 ♦23. 1 

First half 1938 compared with first half 1937 - 7.6 +4.0 

Size of Sample 

The drinking places included in the Survey constitute a sample of 8 percent in sales, 
and 4 percent in number of all such establishments shown in the 1935 Census. A summary follows: 

Establishments Sales in 1935 

1935 Census 98,005 $723,961,000 

1937 Survey 4,284 60,281,000 



Percent Sample 4$ 



Page 2 

Gompared with the above average size of sample, the proportion of coverage for prin- 
cipal cities is as follows: 





Size 


of 


Sample 




Size 


of 


Sample 


City 


Establishments Sales 


City 


Establishments 


Sales 




i 




i 




* 






* 


Baltimore 


3 




6 


Milwaukee 


5 






8 


Boston 


8 




10 


New York 


8 






11 


Buffalo 


5 




7 


Philadelphia 


9 






11 


Chicago 


2 




6 


Pittsburgh 


9 






13 


Cleveland 


3 




9 


San Francisco 


7 






11 


Detroit 


4 




8 


St. Louis 


3 






5 


Los Angeles 


3 




4 













Attached are tables showing sales and pay roll for each quarter by geographic divisions, 
States, and principal cities. Separate figures are not shown in the tables for States and cities 
with less than five establishments reporting, or for which the sample represents less than five 
percent of the 1935 sales. However, data for the States omitted are included in the totals of 
their respective geographic divisions. 

Scope of Survey 



The data contained in this report were supplied by 4,284 drinking places, which sub- 
mitted returns for the current Census Survey of Business prior to the closing date. This report 
is not intended to present a complete picture of the business done by drinking places. The can- 
vass for the Survey was conducted by mail from lists composed only of establishments included in 
the 1935 Census of Business. Establishments with 1935 sales of less than $5,000, and those which 
came into existence since 1935 were not canvassed, and those which have gone out of business 
necessarily are omitted. Reporting for this Survey was voluntary; hence, some establishments 
failed to cooperate or delayed their returns beyond the closing date. For convenience in eval- 
uating the importance of the establishments included, percentage columns are carried in the 
accompanying sales table which show the weight of sample by States. 

- - 



This is one of a series of retail reports issued in connection with the Census Survey 
of Business: 1937-38. It will be followed promptly by similar releases for other kinds of 
business, and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and 
is nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided 
by the Works Progress Administration. The project is under the direction of Fred A. Gosnell, 
Chief Statistician, who was also in charge of previous Business Censuses. Retail trade reports 
are prepared under the immediate supervision of James 0. Reid. 



Page 3 



CENSUS SURVEY OF BUSINESS: 1S37-S8 


DRINKING PLACES 










RETAIL DISTRIBUTION 


TABU l.-SALES, BY QUARTERS FOR 1938(F1RST HALF)AND 1937; AND FOR THE YEAR 1935 






FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, 


STATES AND PRINCIPAL CITIES 








DIVISION, STATE 
And 
CITY* 


Size And Proportion Oe Sample 


Sales By Quarters 


1937-38 


(add OO0) 




Year 1937 


First Half 1938 


Number 

Of 
Stores 
Includ- 
ed In 
1937-38 
Survey 


Percent 
Of Such 
Stores 
To All 
Stores 
In 1935 
Census 


1935 Sales 
Of Stores 
Included 
In 1937-38 
Survey 


Percent 
Of Such 

Sales 
To All 

Sales 
In 1935 

CENSUS 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Sale:, 
(add ooo) 


Percent 

Chance 

From 

1935 


Sales 

(add 000) 


Percent 
Chance 
From 
First 
Half 
1937 


UNITED STATES 

NEW ENGLAND 
Connecticut 
Maine 

Massachusetts 
Rhode Island 


4,284 


4 


460,281 


8 


417,968 


420,803 


422,360 


420,286 


417,146 


418,672 


481,417 


♦35.1 


435,818 


- 7.6 


299 


6 


4,017 


9 


1,106 


1,273 


1.380 


1,243 


1,048 


1,135 


5,002 


♦24.5 


2.183 


- 8.2 


106 
13 

150 
28 


6 
4 
8 
4 


1,045 
148 

2,447 
361 


9 

9 

10 

6 


282 
35 

687 
97 


349 
43 

766 
110 


403 

48 

812 

113 


338 
37 

766 
98 


272 
34 

650 
88 


305 
43 

689 
94 


1,372 
163 

3,031 
418 


♦ 31.3 
♦10.1 
♦23.9 

♦ 15.8 


577 

77 

1,339 

182 


- 8.6 

- 1.3 

- 7.8 
-12.1 


MIDDLE ATLANTIC 
New Jersey 
New York 
Pennsylvania 


1,637 


6 


23,801 


10 


7,198 


8,263 


8,762 


8,054 


6,882 


7,580 


32 . 287 


♦ 35.7 


14.462 


- 6.5 


423 
652 

562 


6 
7 

5 


5,246 

12 , 107 

6,448 


9 
10 
10 


1,495 
3,583 
2,120 


1,784 
4,088 
2,391 


1,944 
4,308 
2,510 


1,680 
4,084 
2,300 


1,443 
3,491 

1,948 


1,644 
3,807 
2,129 


6,903 

16,063 

9,321 


♦ 31.6 
+32.7 
♦44.6 


3,087 
7,298 
4,077 


- 5.9 

- 4.9 

- 9.6 


EAST NORTH CENTRAL 
Illinois 
Indiana 
Michigan 
Ohio 
Wisconsin 


1,284 


4 


16,491 


8 


5,059 


5,918 


5,376 


5,672 


4,680 


5,016 


23,025 


♦39.6 


9,696 


-11.7 


378 
78 
183 
269 
376 


3 
5 
4 
5 
4 


4,525 
1,151 
1,919 
4,780 
4,116 


7 
9 

8 

10 
7 


1,406 
374 
647 

1,454 

1,178 


1,611 
444 

767 
1,715 
1,381 


1,746 

471 

835 

1,825 

1,499 


1,602 

404 

741 

1,566 

1,359 


1,376 

338 

589 

1,267 

1,110 


1.454 

379 

639 

1,365 

1,179 


6,365 
1,693 
2,990 
6,560 
5,417 


♦ 40.7 
♦47.1 

♦ 55.8 
♦37.2 
♦31.6 


2,830 
717 
1,228 
2,532 
2,289 


- 6.2 
-12.3 

-13.2 
-16.9 
-10.6 


WEST NORTH CENTRAL 
Iowa 

Minnesota 
Missouri 
North Dakota 
South Dakota 


362 


3 


5,129 


6 


1,462 


1,711 


1,896 


1,673 


1,447 


1,609 


6,742 


♦31.4 


3,056 


- 3.7 


96 
109 
70 
28 
20 


4 

3 
2 

3 

4 


992 
2,193 
971 
300 
245 


7 
7 
5 
6 
7 


269 

660 

282 

63 

64 


349 

746 

314 

88 

74 


401 
815 
335 
111 
77 


328 

762 

296 

85 

58 


289 

660 

253 

68 

59 


333 

719 

276 

83 

62 


1,347 

2,983 

1,227 

347 

283 


♦ 35.8 

♦ 36.0 

♦ 26.4 

♦ 15.7 
♦15.5 


622 
1,379 
529 
151 
121 


• 0.6 
- 1.9 
-11.2 
0.0 
-12.3 


SOUTH ATLANTIC 
Delaware 
Florida 
Georgia 
Maryland 
North Carolina 
Virginia 
West Virginia 


161 


3 


2,309 


6 


778 


793 


837 


843 


756 


758 


3,251 


♦40.8 


1,514 


- 3.6 


17 
22 

6 
70 

9 
12 
21 


e 

2 

i 

3 
4 
4 
2 


256 
353 
118 
866 
121 
188 
322 


15 
5 
5 

6 

11 

9 

7 


88 
199 
40 
245 
39 
44 
96 


98 
130 

37 
296 

44 

53 
103 


106 

131 
37 

319 
41 
60 

114 


89 
171 

41 
317 

37 

52 
104 


74 
207 
37 
246 
36 
43 
86 


88 
144 
36 
279 
38 
52 
95 


381 
631 
155 

1,177 
161 
209 
417 


♦4P.8 
+78.8 

♦ 31.4 
♦35.9 
♦33.1 

♦ 11.2 
♦29.5 


162 

351 
73 

525 
74 
95 

181 


-12.9 
+ 6.7 

- 5.2 

- 3.0 
-10.8 

- 2.1 

- 9.0 


EAST SOUTH CENTRAL 

WEST SOOTH CENTRAL 
Texas 


16 


1 


237 


2 


77 


87 


95 


84 


74 


77 


343 


♦44.7 


151 


- 7.9 


69 


2 


994 


4 


296 


316 


324 


314 


281 


295 


1,250 


+25.8 


576 


- 5.9 


34 


2 


S07 


5 


145 


166 


170 


147 


135 


147 


628 


♦ 23.9 


282 


- 0.3 


MOUNTAIN 
Arizona 
Colorado 
Montana 
Utah 
Wyoming 


111 


4 


1,796 


7 


466 


654 


721 


619 


484 


567 


2,460 


+37.0 


1.051 


- 6.2 


18 
15 
31 
8 
12 


6 
4 
4 

4 
4 


313 
257 
607 
165 
157 


11 
7 
8 

13 
5 


103 
71 

139 
35 
36 


117 
96 

221 
70 
44 


108 

111 

239 

84 

49 


115 
87 

213 
56 
42 


88 

78 

162 

44 

31 


■ 88 

85 

196 

60 

42 


443 
365 
812 
245 
171 


+41.5 
♦42.0 
♦33.8 
♦48.5 
+ 8.9 


176 
163 
358 

104 

73 


-20.0 

- 2.4 

- 0.6 

- 1.0 

- 8.8 


PACIFIC 
California 
Oregon 
Washington 


345 


6 


5,507 


11 


1,526 


1,788 


1,969 


1,774 


1,494 


1,635 


7,057 


♦28.1 


3,129 


- 5.6 


261 

31 
113 


s 

6 
7 


3,367 

455 

1,685 


10 
10 
12 


964 
105 
457 


1,063 
140 
585 


1,161 
163 
645 


1,108 
132 
534 


938 
106 
450 


992 
126 
517 


4,296 

540 

2,221 


♦27.6 
♦ 18.7 
+31.8 


1,930 
232 
967 


- 4.8 

- 5.3 

- 7.2 


Cities of more than 
500,000 Population 






























3alt iniore 

Boston 

Buffalo 

Chicago 

Cleveland 

Detroit 


56 
31 
32 
135 
40 
63 


3 
8 
5 
2 
3 
4 


723 
693 
470 
2,046 
742 
748 


6 
10 
7 
6 
9 
8 


206 
190 
146 
652 
233 
275 


244 

204 
168 
723 
261 
301 


257 
212 

170 
765 
272 

311 


261 
211 
159 
722 
250 
296 


207 
179 
136 
634 
196 
228 


229 
180 
147 
654 
215 
231 


968 

817 

643 

2.862 

1,016 

1.1B3 


•33.9 
+ 17.9 
♦36.8 
♦ 39.9 
♦36.9 
♦58.2 


436 
359 
283 
1,288 
411 
459 


- 3.1 

- 8.9 

- 9.9 

- 6.3 
-16.8 
-20.3 


Milwaukee 
New York 
Philadelphia 
Pittsburgh 
San Francisco 
St. Louis 


103 

352 

172 

46 

40 

36 


5 
• 8 
9 
9 
7 
3 


1,104 

7,972 

2,101 

606 

597 

445 


8 
11 
11 
13 
11 

5 


381 
2,404 
671 
224 
170 
154 


409 

2,646 
747 
252 

185 
171 


413 
2,699 
776 
249 
185 
168 


417 
2,655 
740 
229 
178 
154 


350 

2,319 

643 

194 
149 
136 


339 
2,458 
671 
219 
153 
145 


1.620 
10,414 

2,934 
954 
718 
647 


+46.7 
♦30.6 

♦ 39.6 
♦57.4 

♦ 20.3 
+45.4 


689 
4,777 
1,314 
413 
302 
281 


-12.8 

- 5.4 

- 7.3 
-13.2 
-14.9 

| -13.5 


States and cities with less than five establishments reporting or 


with a sample of less 


than five 


percent of 


1935 sales 


are riot si 


own separate 


ft 






Data for such states are included in the totals of their respecth 


e geographic division 


. 

















Page 4 

CENSUS SURVEY OF BUSINESS: 1937-38 



DRINKING PLACES 

TABLE 2.-PAY ROLL, BY QUARTERS FOR 1938(FIRST HALF)AND 1937 

FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES. 



RETAIL DISTRIBUTION 



DIVISION, STATE 
And 

cm* 



UNITED STATES 



NSW ENGLAND 
Connecticut 
Maine 

Massachusetts 
Rhode Island 



MIDDLE ATLANTIC 
New Jersey 
New York 
Pennsylvania 



EAST NORTH CENTRAL 
Illinois 
Indiana 
Michigan 
Ohio 
Wisconsin 



WEST NCRTH CENTRAL 
Iowa 

Minnesota 
Missouri 
North Dakota 
South Dakota 



SOOTH ATLANTIC 
Delaware 
Florida 
Georgia 
Maryland 
North Carolina 
Virginia 
West Virginia 



EAST SOOTH CENTRAL 



WEST SOOTH CENTRAL 
Texas 



MOUNTAIN 
Arizona 
Colorado 
Montana 
Wyoming 



PACIFIC 
California 
Oregon 
Washington 



Cities of more than 
500,000 Population 

Baltimore 

Boston 

Buffalo 

Chicago 

Cleveland 

Detroit 

Milwaukee 
New York 
Philadelphia 
Pittsburg] 
San Francisco 
St. Louis 



Number Of Stores includ- 
ed In 1937-38 Survey 



106 
13 

150 
28 



Report- 
ing 
Pay 

Roll 



423 
652 
562 



1,284 



378 
78 
183 
269 
376 



109 
70 
28 
20 



56 
31 
32 
135 
40 
63 

103 
352 
172 

46 
40 
36 



10 
149 
21 



325 
585 
467 



-JI5 

66 

162 

233 

299 



171 
29 
103 



41 
31 
25 
117 
35 
60 

82 
331 
152 
37 
33 
34 



Report- 
ing No 
Pay 
Roll 



12,314.930 



Payroll By Quarters, 1937-38 (■<« noi.) 



First 

Quarter 

1937 



159,197 



34,723 

3,213 

108,235 

12,458 



901,877 



Second 

Quarter 

1937 



12,467,709 12,595,234 12.680,309 



169,515 



36,651 

3,707 

115,469 

13,090 



172 , 683 
507,503 
221 , 691 



611,003 



184,834 

38,279 

94,182 

181,246 

112,462 



186,449 



28,738 
103,599 

36,557 
5,259 
4,815 



81,874 



8,824 
23,038 

2,969 
24,738 

4,486 

5,453 
10 , 338 



36,544 



21 

20 



66,682 



11,071 
8,241 

25 , 654 
2,716 



173,985 
12,449 
80,134 



22,814 
34,424 
16,598 
101,464 
35,826 
52,146 

38,680 
353,012 
75,621 
13,994 
32,120 
20,685 



954,158 



187,035 
535,556 
231,567 



662,200 



201,161 
40,704 
101,415 
200,984 
117,936 



193,000 



Third 

Quarter 

1937 



180,906 



Fourth 

Quarter 

1937 



12,455,893 



39,989 

4,270 

122,260 

13,879 



198,823 
535,894 
241,063 



704 , 930 



24,866 
106,577 

37,334 
5,678 
5,093 



79,451 



9,364 
17,843 

2,926 
25,496 

4,499 

5,825 
11,498 



38,097 



25,518 



82,205 



12,371 
9,966 

32,202 
3,033 



283,593 



179,062 
13,729 

90,807 



23,508 
37,379 
16,448 
111,240 
37,242 
54 , 587 

38,591 
371,562 
78,812 
20,201 
33,290 
21,472 



213,588 
43,234 
107 , 633 
215,063 
125,362 



207,670 



26,954 

114,475 

39,906 

6,292 

5,374 



80,729 



9,588 
17,172 

2,877 
26,551 

4,419 

5,949 
11,738 



37 , 380 



90,915 



12,457 

11,509 

34,064 

3,085 



198,075 
15,228 
97,792 



23,891 
38,280 
17,310 
115,977 
37,388 
56,673 

37,929 
353,704 
80,552 
23,397 
34,023 
21,783 



187,917 



41,844 

3,976 

127,349 

14,150 



1,004,497 



195 , 668 
563,272 
245,557 



728,372 
824,168 
45,026 
109,330 
214,617 
135,231 



217,449 



30,528 
117,116 

43,897 
5,683 
5,633 



85,893 



9,412 
20,485 

3,048 
27,348 

4,031 

5,998 
13,289 



38,726 



24,387 



87,428 



11,604 

12,180 

34,292 

3,014 



204,261 

14,972 

105,055 



24,881 
41,354 
19,707 
124,939 
38,416 
5fc . 696 

44,896 
386,086 
83,528 
22,657 
33,038 
25,986 



First 

Quarter 

1938 



176,001 



38,358 

3,281 

120 , 637 

13,172 



940,739 



185,304 
528,565 
226,870 



644,370 
202,772 
39,384 
97,711 
134,409 
120,094 



202,132 



25,537 
112,844 

38,705 
6,112 
5,235 



83 , 995 



8,410 
21,995 

2,771 
27,780 

4,231 

5,605 
11,219 



38,089 



24,571 



76,813 
10,973 
10,586 
28,180 
2,968 



187,915 
13,656 
87,046 



23,141 
35,276 
17,344 
111,334 
34,022 
51,039 

41,347 
369,131 
79,123 
19,551 
28,795 
23,340 



Second 

Quarter 

1938 



42,517,796 



179,414 



38,656 

3,681 

122,010 

14,514 



981,205 



195,095 
556,832 
229,278 



638,059 
204,129 
33,935 
93,846 
183,671 
117,473 



212,434 



27,225 

119,970 

40,120 

5,909 

5,216 



496 

686 
845 
r?5 
508 
22 IS 
048 



35,851 



82 , 435 



10,173 

10,888 

31,193 

3,450 



298,129 



191,019 
13,558 
93,552 



24,187 
36,721 
17,051 
113,605 
31 , 623 
47 , 947 

36,459 
389,149 
80,632 
19,951 
30,366 
24,566 



Year 1937 



Pay Roll 

(tee note) 



♦10,058,182 



697,535 



153,207 
15,166 

473,313 
53,577 



754,209 

2,142,225 

939,878 



2,706,505 



823,751 
167 ,243 
412,610 
811,910 
490,991 



304,568 



105,086 

441,767 

157,694 

22,912 

20,915 



327,947 



37 , 188 
73,533 
11,820 
104,133 
17,435 
23,225 
46,863 



99,273 



327,230 



,503 
41,896 
126,212 

11,849 



1,185,549 



755, 3B3 

56,378 

373,788 



95,094 
151,937 

70,063 
453,620 
148,872 
222,102 

160,096 

1,469,364 

318,513 

85,249 
132,471 

89,926 



Percent 

Change 

From 

1935 



♦ 11.4 



- 1.3 
♦24.2 

♦ 15.9 
♦12.1 



♦ 15.1 

♦ 3.5 

♦ 19.5 

♦ 7.9 



♦36.6 



♦41.9 

♦ 40.7 
♦40.6 
♦28.6 

♦ 37.2 



♦29.2 



♦40.1 
♦44.3 

♦ 14.1 

♦ 27.2 
-25.1 



♦21.1 



♦ 39.4 

♦ 31.5 

♦ 16.9 
♦23.5 
- 4.5 
♦14.2 
♦20.2 



♦33.9 



♦ 4.3 
♦31.8 
»43.9 
-23.2 



♦38.4 
♦ 19.4 
♦35.1 



♦26.6 
♦12.3 

♦ 15.8 
♦40.9 

♦ 21.1 
♦43.5 

♦70.6 
♦17.2 
- 3.2 

♦ 6.9 

♦ 22.6 

♦ 16.6 



First Half 1938 



Pay Roll 

( lee note ) 



»4, 973, 694 



355,415 



77,014 

6,962 

242 , 647 

27,686 



1,921,944 



380,399 

1,085,397 

456,148 



1,888.489 



406,901 
78,319 
191,557 
368,080 
237,572 



414,566 



52,812 
232,314 
78,325 
12,021 
10,451 



169,797 



17,906 
40 , 681 

5,613 
57,855 

8,740 
11,831 
22,267 



159,298 



21,151 

21,474 

59,373 

6,413 



596,746 



378,934 
27,214 
180,593 



47 ,323 
71,997 
34,405 
224,939 
65,645 
98,936 

77,806 
758,230 
159,755 
39,502 
59,161 
47,906 



Percent 
Change 

From 

First 

Half 

1937 



7.9 
0.6 
8.5 
8.4 



5.7 
4.1 
0.6 



5.4 
0.8 
8.1 

3.7 
3.1 



♦ 10.9 
♦10.8 



9.9 
5.5 



4.6 



- 1.5 

- 0.5 

- 4.8 
♦J5.2 

- 2.7 
> 4.9 
♦2.0 



♦ 7.0 



- 9.8 
♦17.9 

♦ 2.6 

♦ 11.5 



7.3 
4.0 
5.6 



♦ 2.2 

♦ 0.3 

♦ 4.1 

♦ 5.8 
-10.2 

- 7.3 

♦ 0.7 

♦ 4.7 

♦ 3.4 

♦ 0.8 

- 9.6 
♦13.6 



States and cine. with few than ««, M laMi,nmen« reporting o, with a wmple el le« than Hue perceni of 1935 safe, are nol .noum separately. Pay roll nal .koum 
Utah became at incomplete data tar one important establishment. Data lor such state, are inch ded in the totals ol their respective geographic divisions. 
Note: Pay roll does not include compensation lor service, ol proprietors at unincorporated businesses, and cannot be compared with sale, without adjustment to, proprietors' 



to, 



Immediate 
Release 



DEPARTMENT OF COMMERCE 

Bureau of the Census 
Washington 

Census Survey of Business: 1937-38 
Retail Distribution 



Preliminary report 

(4 pages) 



DRUG STORE CHAINS 



Sixty drug chain organizations, operating 1,554 stores throughout the country with ag- 
gregate sales of |167,272,000 in 1937, reported to the Bureau of the Census that their sales for 
the first half of 1938 were within 4.8 percent of their sales for the same period of 1937. The 
first quarter of 1938 showed a loss of 4.2 percent and the second quarter a loss of 5.5 percent 
in comparison with the corresponding quarters of 1937. Their 1937 sales represent an increase of 
15.4 percent as compared with a total of $144,901,000 for 1,463 stores in 1935, the latest year 
covered by a regular Business Census. These are among the conclusions announced today by William 
L. Austin, Director, Bureau of the Census, in a preliminary report issued in connection with the 
Census Survey of Business for 1937-38. 

A comparison with previous Census totals follows: 

Drug Store Chains 



1929 Census 
1933 Census 
1935 Census 



Stores 

3,526 
3,760 
3,744 



Sales 

$312,451,000 
267,299,000 
316,807,000 



Year 1935 
Year 1937 



1,463 
1,554 



First Half 1937 (60 organizations) 
First Half 1938 (60 organizations) 



Change from 
Preceding Period 



-14.5$ 
+18.5$ 



Identical chain organizations included in this Survey: 



144,901,000 
167,272,000 

80,611,000 
76,703,000 



+15.4$ 
- 4.8$ 



Sales 

The total volume of sales for 1937 was distributed by quarters as follows: First quar- 
ter, 23.9 percent; second quarter, 24.3 percent; third quarter, 24.5 percent; fourth quarter, 27.3 
percent. All geographic divisions show sales increases from 1935 to 1937. A comparison of the 
first half of 1938 with the first half of 1937 shows decreases for all divisions, ranging from 
five-tenths of 1 percent for the West South Central Division to 10.8 percent for the West North 
Central Division. 

Pay Roll 



Total store pay roll (not including central-office nor warehouse pay rolls) amounted to 
$21,314,000 for 1937, representing an increase of 17.8 percent over the total for 1935. For the 
first half of 1938 a pay roll of $10,301,000 was reported, an increase of 2.3 percent as compared 
with the same period of 1937. A summary comparison of pay roll and sales follows: 



Percent Change 
Sales Pay Roll 



Year 1937 compared with 1935 

First half 1938 compared with first half 1937 



+15.4 
- 4.8 



+17.8 
+ 2.3 



Page 2 

Size of Sample 

The stores included in this Survey constitute a sample of 46 percent in sales, and 39 
percent in number of all chain drug stores shown in the 1935 Census. A summary follows: 

Stores Sales in 1955 

1935 Census 3,744 $316,807,000 

1937 Survey 1,463 144,901,000 

Percent Sample 39$ 46$ 

Identical Chain Units (Stores) 

Tables are shown in this report for 1,104 identical chain units for which separate and 
comparable data are available for both 1937 and 1935. A similar report was issued recently for 
identical independent drug stores. Following is a comparison of percentage changes in sales and 
pay roll for identical chain organizations, chain units and independent stores: 

Percent Change 



Year 1935 To First Half 1937 To 

Year 1937 First Half 1938 

Sales Pay Roll Sales Pay Roll 



Identical chain organizations (60) +15.4 +17.8 -4.8 +2.3 
Identical chain units (1,104) + 8.2 + 8.0 -7.8 -0.5 

Identical independent stores (7,094) +19.2 +12.7 -3.8 +2.5 

Tables 1 and 2 show sales and pay roll for identical chain organizations, by quarters 
and geographic divisions and Tables 1A and 2A show the same information for the 1,104 identical 
chain units. 

Scope of Survey 

The data contained in this report were supplied by 60 retail drug chain organizations 
which submitted returns for the current Census Survey of Business prior to the closing date. This 
report is not intended to present a complete picture of the chain retail drug trade, but rather to 
provide a reliable indicator of trends since the last regular Business Census. The canvass for 
the Survey was conducted by mail from lists composed only of chains included in the 1935 Census of 
Business. Reporting for this Survey was voluntary; hence, some chains failed to cooperate or de- 
layed their returns beyond the closing date. For convenience in evaluating the importance of the 
stores included, percentage columns are carried in the accompanying sales table which show the 
weight of sample by geographic divisions. 

- - 

This is one of a series of retail reports issued in connection with the Census Survey of 
Business: 1937-38. It will be followed promptly by similar releases for other kinds of business, 
and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided by 
the Works Progress Administration. The project is under the direction of Fred A. Gosnell, Chief 
Statistician, who was also in charge of previous Business Censuses. Retail trade reports are pre- 
pared under the immediate supervision of James 0. Reid. 





















































Pane 3 


CENSUS SURVEY OF BUSINESS: 1837-38 ^^ ^^ clfMNS RETAIL DISTRIBUTION 


TABLE 1 ..-SALES, BY QUARTERS FOR I938vFIRST HALF) AND 1937; AND FOR THE YEAR 1935 


IDENTICAL CHAIN ORGANIZATIONS, BY GEOGRAPHIC DIVISIONS 


[Represents all units [stores), including new and discontinued units, operated during the period covered] 




Size And Proportion Of Sample 


Sales By Quarters. 1937-38 (odd ooo) 


Year 1937 


First Half 1938 


Number 


Number 


1935 Sales 


Percent 






















GEOGRAPHIC DIVISION 


Of 

Chains 


Of 

Units 


Of Units 
Included 


Of Such 
Sales 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 
Chance 




Percent 
Chance 




Includ- 


Reported 


IN 1937-38 


To All 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Sales 


Sales 


First- 




ed In 






Survey 


Sales 


1937 


1937 


1937 


1937 


1938 


1938 




1935 






193708 


1937-38 


1935 




In 1935 






















Survey 






(odd 000) 


Census 














(odd 000} 




(odd OOO 


1937 


UNITED STATES 
New England and 


60 


1,554 


1,463 


$144,901 


45.7 


$40,011 


340 , 600 


140,969 


$45,692 


$38,337 


$38,366 


$167,272 


♦15.4 


$76,703 


- 4.8 
































Middle Atlantic 


19 


505 


474 


43,043 


52.1 


11,748 


11,865 


12,113 


13,403 


11,155 


10,996 


49 , 129 


♦ 14.1 


22,151 


- 6.2 


East North Central 


26 


487 


446 


37 , 178 


39.0 


10 , 360 


10,714 


10,966 


11,788 


9,795 


9,856 


43,828 


♦ 17.9 


19,651 


- 6.8 


West North Central 


5 


64 


59 


12,620 


39.4 


3,116 


3,217 


3,128 


3,619 


2,790 


2,856 


13,080 


♦ 3.6 


5,646 


-10.8 


South Atlantic 


12 


246 


241 


28,190 


82.1 


8,070 


7,938 


7,793 


9,001 


8,027 


7,884 


32,802 


♦ 16.4 


15,911 


- 0.6 


East South Central 


6 


28 


31 


2,468 


30.6 


647 


659 


650 


704 


613 


630 


2,660 


♦ 7.8 


1,243 


- 4.8 


West South Centra] 


5 


48 


44 


5,308 


24.9 


1,683 


1,703 


1,730 


1,979 


1,692 


1,676 


7,095 


♦33.7 


3,368 


- 0.5 


Mountain and Pacific 


6 


176 


168 


16,094 


37.4 


4,387 


4,504 


4,589 


5,198 


4,265 


4,468 


18,678 


♦16.1 


8,733 


- 1.8 


DRUG STORE CHAINS 


TABLE 2.--PAY ROLL, BY QUARTERS FOR 1938 1 FIRST HALf)aND 1937 


IDENTICAL CHAIN ORGANIZATIONS, BY GEOGRAPHIC DIVISIONS 


[Represents all units (stores), including new and discontinued units, operated during the period covered] 




Number 
Of 


Number 
Of 


Pay Roll By Quarters, 1937-38 |., «,l 


Year 1937 


First Half 1938 
























Chains 


Units 






















GEOGRAPHIC DIVISION 


Includ- 


Reported 


First 


Second 


Third 


Fourth 


First 


Second 












ed In 




Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Pay Roll 




Pay Roll 










1937-38 
Survey 


1937-38 


1935 


1937 


1937 


1937 


1937 


1938 


1938 


(.« not.) 


1935 


(see note) 


Half 
1937 


UNITED STATES 
New England and 


60 


1,554 


1,463 


$4£53; 038 


{5,214,965 


$5,520,699 


$5,725,310 


$5,150,862 


$5,150,427 


$21,314,012 


♦ 17.8 


$10,301,289 


♦ 2.3 




























Middle Atlantic 


19 


505 


474 


1,411,020 


1,485,709 


1,607,531 


1,623,972 


1,476,430 


1,438,702 


6,128,232 


♦ 6.9 


2,915,132 


♦0.6 


East North Central 


26 


487 


446 


1,226,288 


1,347,277 


1^93,685 


1^89,771 


1,346,732 


1,327,054 


5,557,221 


♦ 22.9 


2,673,786 


♦3.9 


West North Central 


S 


64 


59 


280,669 


300,305 


323,510 


345,822 


291,694 


301,171 


1,250,306 


♦ 2.0 


592,865 


♦ 2.0 


South Atlantic 


12 


246 


241 


959,973 


997,991 


1033,150 


1,083,345 


1,004,755 


1,012,913 


4,074,459 


♦20.3 


2,017,668 


♦3.0 


Bast South Central 


6 


28 


31 


88,621 


94,546 


96,841 


95,886 


88,917 


88,627 


375,894 


♦ 7.0 


177 , 544 


-3.1 


West South Central 


5 


48 


44 


259,523 


280,575 


283,857 


306,973 


277,206 


274 , 198 


1,130,928 


♦ 30.8 


551,404 


♦2.1 


Mountain and Pacific 


6 


176 


168 


626,944 


708,562 


681,925 


779,541 


665,128 


707 , 762 


2,796,972 


♦39.1 


1,372,890 


♦2.8 


Note . Pay roll does not include compensation for the personnel of central offices and warehouses. 


Stale, Compriting Geographic Division,: 


NEW ENCi-AND-Cenn.. Main,, Mat., N. H.. R. /., Vt EAST SOUTH C£NTRAL~Ata., Ku., MiM.. Tenn. 


MIDDLE ATLANTIC-N. J., N. V., Pa. WEST SOUTH CENTRAL— Ark., La., Oslo., Tax. 


EAST NORTH CENTRAL-IIL. Ini, Midi, Okla, wo. MOUNTAIN— Arts., Colo.. Idono, Mont., N«o.. N. Ma. Utah. Woo 


WEST NORTH CENTRAL- Iowa. Kan*.. Minn., Ma., Nabr., N. Dak, S. Dak. PACIFIC— Colli ., Ortg.. Wash. 


SOUTH ATLANTIC-Dal. D. C, Flo. Co., MA, N. C, S. C, Vs., VV. Vo 



Page 4 



CENSUS SURVEY OF BUSINESSc 1637-38 RETAIL DISTRIBUTION 

DRUG STORE CHAINS 


TABLE 1A.-SALES, BY QUARTERS FOR 1938 (FIRST HALF)aND 1937; AND FOR THE YEAR 1935 


IDENTICAL CHAIN UNITS (STORES) , BY GEOGRAPHIC DIVISIONS 


GEOGRAPHIC DIVISION 


Size And Proportion Of Sample 


Sales By Quarters, 1937-38 (add ooo) 


Year 1937 


First Half 1938 


Number 

Of 
Stores 
Includ- 
ed In 
1937-38 
Survey 


PERCENT 

Of Such 
Stores 
To All 
Stores 
In 1935 
Census 


1935 Sales 

Of Stores 

Included 

In 1937.38 

Survey 

ledd 000) 


Percent 
Of Such 

Sales 
To All 

Sales 
In 1935 
Census 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Sales 

lidd 000) 


Percent 

Chance 

From 

1935 


Sales 

(add 000) 


Percent 
Chance 
From 
First 
Half 
1937 


UNITED STATES 

New England and 
Middle Atlantic 


1,10* 


29 


$ 112,279 


35 


129,476 


$ 29,611 


$ 29,553 


I 32,887 


f 27,342 


$ 27,132 


$ 121,527 


♦ 8.2 


$ 54,474 


- 7.8 


402 


38 


38,551 


47 


9,893 


9,953 


10,061 


11,011 


9,132 


9,101 


40,918 


♦ 6.1 


18,233 


- 8.1 


East North Central 


343 


31 


29,767 


31 


8,155 


8,342 


8,433 


9,131 


7,419 


7,320 


34,061 


♦14.4 


14,739 


-10.7 


Weet North Central 


51 


17 


11,945 


37 


2,665 


2,736 


2,553 


2,995 


2,355 


2,372 


10,949 


- 8.3 


4,727 


-12.5 


South Atlantic 


150 


42 


15,492 


45 


4,362 


4,182 


4,090 


4,742 


4,269 


4,074 


17,376 


♦ 12.2 


8,343 


- 2.4 


East South Central 


25 


18 


2,119 


26 


589 


604 


601 


672 


576 


588 


2,466 


+16.4 


1,164 


- 2.4 


West South Central 


15 


5 


1,552 


7 


466 


458 


451 


559 


451 


437 


1,936 


♦24.7 


888 


- 4.1 


Mountain and Pacific 


118 


24 


12,853 


30 


3,344 


3,336 


3,364 


3,777 


3,140 


3,240 


13,821 


♦ 7.5 


6,380 


- 4.5 


DRUG STORE CHAINS 


TABLE 2 A.- PAY ROLL, BY QUARTERS FOR 1938(FIRST HALF AND 1937 


IDENTICAL CHAIN UNITS (STORES) , BY GEOGRAPHIC DIVISIONS 


GEOGRAPHIC DIVISION 


Number 

Of 
Stores 
Includ- 
ed In 
1937-38 
Survey 


Pay Roll By Quarters, 1937-38 (•«« note) 


Year 1937 


First Half 1938 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Pay Roll 

( fee note ) 


Percent 
Chance 

From 

1935 


Pay Roll 

( »ee note ) 


Percent 
Chance 
From 
First 
Half 
1937 


UNITED STATES 
New England and Middle Atlantic 


1,104 


$3,455,782 


$3,671,401 


^3,872,911 


13,974,047 


$3,561,436 


$3,527,155 


$14,974,141 


♦ 8.0 


$7,088,591 


- 0.5 


402 


1,178,328 


1,239,367 


1,335,271 


1,327,022 


1,204,595 


1,183,511 


5,079,988 


0.0 


2,388,106 


- 1.2 


East North Central 


343 


933,246 


1,006,422 


1,104,144 


1,087,037 


971,037 


946,994 


4,130,849 


■►13.7 


1,918,031 


- 1.1 


West North Central 


51 


233,004 


245,973 


253,644 


276,111 


238 , 937 


243,843 


1,008,732 


- 9.1 


.482 , 780 


♦ 0.8 


South Atlantic 


150 


510,017 


524,402 


544,416 


573,234 


528,369 


519,930 


2,152,069 


<-11.0 


1,048,299 


♦ 1.3 


East South Central 


25 


82,458 


87 , 939 


91,332 


91,032 


83,544 


83,061 


352,761 


♦10.9 


166,605 


- 2.2 


West South Central 


15 


51,418 


54,903 


56,900 


57,310 


54,108 


50,097 


220 , 531 


♦ 2.8 


104,205 


- 2.0 


Mountain and Pacific 


118 


467,311 


512,395 


487,204 


562,301 


480,846 


499 , 719 


2,029,211 


♦29.0 


980,565 


+ 0.1 


Note: Pay roll does not include compensation for the personnel of central offices and warehouses. 

Siaiti Comprising. GtographU Dloislons: 
NEW ENGLAND-Conn., Main,, Mass., N. H.. R. L, Vl. EAST SOUTH CENTRAL-AIa., Kit., Miss., Twin. 
MIDDLE A7LAST1C-N. 1., N. Y., Pa. WEST SOUTH CENTRAL-Ark, La., Okla., Tea. 
EAST NORTH CENTRAL— III, ind . Mich.. Ohio, Wis. MOUNTAIN-* Arts.. Cola.. Idaho. Mont.. Nee.. N. Max., Utah, Who. 
WEST NORTH CENTRAL. -Iowa, Kans., Minn., Mo., Near., N. Dak., S. Dak. PACIFIC— Calil., Ores.. Wash. 
SOUTH ATLANTIC. Dot., D. C, Flo., Co., Mi, N. C, S. C, Va., W. Va. 



Immediate 
Release 



DEPARTMENT OF COMMERCE 

Bureau of the Census 

Washington 

Census Survey of Business: 1937-38 
Retail Distribution 

DRUG STORES (EXCEPT DRUG CHAINS) 



Preliminary report 
( 4 pages ) 



More than 7,000 independent drug stores throughout the country, with aggregate 
sales in 1937 of $174,674,000, reported to the Bureau of the Census that their sales 
during the first half of 1938 were within 3.8 percent of their sales for the same period 
of 1937. The first quarter showed a loss of 3.2 percent, and the second quarter showed 
a loss of 4.4 percent in comparison with the corresponding quarters of 1937. 

Compared with 1935, the latest year covered by a regular business census, 
their 1937 sales represent an increase of 19.2 percent. These are among the conclusions 
announced today by William L. Austin, Director, Bureau of the Census, in the first retail 
report issued in connection with the Census Survey of Business for 1937-38. 

A comparison of stores and sales, excluding chains, follows: 



1929 Census 
1933 Census 
1935 Census 



Stores 

54,732 
54,647 
52,953 



Identical stores included in Survey: 

Year 1935 7,047 

Year 1937 7,047 

First Half 1937 7,047 
First Half 1938 7,047 



Sales 

$1,377,948,000 
798,953,000 
915,786,000 



146,560,000 
174,674,000 

84,574,000 
81,347,000 



Change from 
Preceding Period 



-42.0$ 
+14.656 



►19.2$ 



3.8# 



The stores included in the Survey constitute a sample of 16 percent in sales, 
and 13 percent in number of all independent drug stores shown in the 1935 Census. A 
summary follows: 



1935 Census 
1937 Survey 
Percent Sample 



Stores 

52,953 

7,047 
13$ 



Sales in 1935 

$915,786,000 

146,560,000 

160 



Compared with the above average size of sample, the proportion of coverage for 
principal cities is as follows: 



Size of Sample 



Size of Sample 



City 


Stores 


Sales 


City 


Stores 


Sales 




* 


% 




* 


% 


Baltimore 


14 


15 


Milwaukee 


18 


23 


Boston 


15 


19 


New York 


7 


7 


Buffalo 


11 


12 


Philadelphia 


7 


7 


Chicago 


13 


14 


Pittsburgh 


15 


17 


Cleveland 


15 


19 


San Francisco 


16 


17 


Detroit 


11 


13 


St. Louis 


12 


14 


Los Angeles 


13 


15 









Page 2 

Pay Roll 

Of the 7,047 stores, 612 reported no paid employees. The remaining 6,435 stores 
reported pay roll, exclusive of the services of proprietors, of $19,017,000 in 1937, up 
12.7 percent from the total for 1935, and $9,336,000 for the first half of 1938, up 
2.5 percent from that for the same period of 1937. A summary comparison of pay roll and 
sales follows: 

Percent Change 
Sales Pay Roll 

Year 1937 compared with 1935 +19.2 ♦12.7 

First half 1938 compared with first half 1937 - 3.8 ♦ 2.5 

Attached are tables showing sales and pay roll for each quarter by geographic 
divisions and states. 

Sales 

All geographic divisions and all states show sales increases from 1935 to 1937. 
For the first half of 1938, all geographic divisions, register moderate losses, as compared 
with the first half of 1937, ranging from nine-tenths of 1 percent in the West South Central 
States to 6.4 percent in the East South Central Division. States showing sales increases 
for the first half of 1938 include Vermont (1.755) , Iowa (1.4$) , Minnesota (0.2$), Florida 
(3.1$), Louisiana (1.3$), Oklahoma (1.255) and Utah (1.8$). 

Scope of Survey 

The data contained in this report were supplied by 7,047 independent drug stores 
which submitted returns for the current Census Survey of Business prior to the closing date. 
This report is not intended to present a complete picture of the retail drug trade. The 
canvass for the Survey was conducted by mail from lists composed only of stores included in 
tfcs 1935 Census cf Business. Stores with 1935 sales of less than $5,000, and those which 
came into existence since 1935 were not canvassed, and those which have gone out of business 
necessarily are omitted. Reporting for this Survey was voluntary; hence, some stores failed 
to cooperate or delayed their returns beyond the closing date. For convenience in evaluating 
the importance of the stores included, percentage columns are carried in the accompanying sales 
table which shows the weight of sample by states. 

- - 

This is the first retail report Issued in connection with the Census Survey of 
Business: 1937-38. It will be followed promptly by similar releases for other kinds of 
business, and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade 
and is nation-wide in scope. It is being conducted by the Bureau of the Census with funds 
provided by the Works Progress Administration. The project is under the direction of 
Fred A. Gosnell, Chief Statistician, who was also in charge of previous Business Censuses. 
Retail trade reports are prepared under the immediate supervision of James 0. Reid. 



Page 3 



CENSUS SURVEY OF BUSINESS: 1937-38 


















RETAIL DISTRIBUTION 










DRUG STORES(EXCEPT DRUG 


CHAINS) 
















TABLE l.-SALES, BY QUARTERS FOR 1938 FIRST HALF AND 1937 


; AND FOR THE YEAR 1935 










FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS 


STATES AND PRINCIPAL CITIES 










Size And Proportion Of Sample 




Sales By Quarters 


. 1937-38 


(add 000) 




Year 1937 


First Half 1938 


Number 


% Of 


1935 Sales 


% Of 




















Percent 
Chance 
From 
First 
Half 
1937 


DIVISION, STATE 
And 


Of 
Stores 


Such 
Stores 


Of Stores 
Included 


Such 

Sales 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 

Increase 

From 

1935 




CITY 


Includ- 


To All 


|N 1937-38 


To All 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Sales 


Sales 




ed In 


Stores 


Survey 


Sales 


1937 


1937 


1937 


1937 


1938 


1938 








1937-38 


In 1935 




In 1935 




















Survey 


Census 


(add 000) 


Census 














(add 000) 




(add 000) 


UNITED STATES 

NEW ENGLAND 
Connecticut 


7,047 


13 


$146,560 


16 


$41,340 


$43,234 


$45,144 


$44,956 


$40,014 


$41,333 


$174,674 


19.2 


$81,347 


- 3.8 


617 


17 


14,942 


20 


4,083 


4,304 


4,703 


4,394 


3,790 


4,081 


17,484 


17.0 


7.871 


- 6.2 


14? 


15 


3,456 


22 


978 


1,049 


1,153 


1,136 


892 


987 


4,316 


24.9 


1,879 


- 7.3 


Mains 


84 


22 


1,741 


24 


442 


466 


558 


463 


414 


443 


1,929 


10.8 


857 


- 5.6 


Massachusetts 


269 


15 


6,770 


18 


1,850 


1,913 


2,016 


1,900 


1,707 


1,813 


7,679 


13.4 


3,520 


- 6.5 


New Hampshire 


44 


19 


938 


19 


229 


255 


329 


259 


224 


254 


1,072 


14.3 


473 


- 1.2 


Rhode Island 


44 


13 


1,461 


24 


445 


460 


446 


465 


412 


420 


1,816 


24.3 


332 


- 8.1 


Vermont 


29 


18 


576 


21 


139 


161 


201 


171 


141 


164 


672 


16.7 


305 


♦ 1.7 


MIDDLE ATLANTIC 
New Jersey 


1,679 


14 


30,969 


17 


8,897 


9,122 


9,362 


9,377 


8,641 


8,884 


36,758 


18.7 


17,525 


- 2.7 


279 


17 


5,454 


21 


1,600 


1,668 


1,764 


1,740 


1,590 


1,649 


6,772 


24.2 


3,239 


- 0.9 


New York 


858 


14 


16,355 


15 


4,496 


4,574 


4,708 


4,673 


4,358 


4,487 


18,451 


12.8 


8,845 


- 2.5 


Pennsylvania 


542 


14 


9,160 


17 


2,801 


2,880 


2,890 


2,964 


2,693 


2,748 


11,535 


25.9 


5,441 


- 4.2 


EAST NORTH CENTRAL 
Illinois 


1,583 


15 


31,045 


13 


8,941 


9,600 


10,187 


9,928 


8,626 


S,i."j 


38,656 


24.5 


17,565 


- 5.3 


435 


13 


8,490 


16 


2,465 


2,575 


2,745 


2.685 


2,467 


2,4;-'' 


10,470 


23.3 


4,954 


- 1.7 


Indiana 


255 


19 


5,023 


23 


1,405 


1,537 


1,647 


1,576 


1,345 


1,439 


6,165 


22.7 


2,784 


- 5.4 


Michigan 


292 


14 


5,725 


16 


1,749 


1,921 


2,047 


1,983 


1,665 


1,727 


7,700 


34.5 


3,392 


- 7.6 


Ohio 


345 


14 


7,086 


17 


2,032 


2,184 


2,268 


2,237 


1,914 


1,975 


8,721 


23.1 


3,989 


- 7.8 


Wisconsin 


256 


21 


4,721 


23 


1,290 


1,383 


1,480 


1,447 


1,235 


1,311 


5,600 


18.6 


2,546 


- 4.3 


WEST NORTH CENTRAL 
Iowa 


851 


12 


16,181 


15 


4,110 


4,564 


4,837 


4.708 


4.064 


4,409 


18,219 


12.6 


8.473 


- 2.3 


173 


14 


3,049 


17 


760 


900 


937 


896 


790 


894 


3,493 


14.6 


1,684 


<• 1.4 


Kansas 


108 


10 


2,276 


13 


563 


629 


683 


636 


558 


536 


2,516 


10.5 


1,144 


- 4.0 


Minnesota 


157 


15 


3,501 


18 


953 


1,036 


1,114 


1,109 


964 


1,023 


4,212 


20.3 


1,992 


» 0.2 


Missouri 


229 


11 


4,039 


13 


1,064 


1,121 


1,146 


1,149 


1,030 


1,058 


4,480 


10.9 


2,088 


- 4.4 


Nebraska 


98 


12 


1,664 


13 


390 


440 


466 


457 


366 


427 


1,753 


5.3 


793 


- 4.5 


North Dakota 


42 


15 


800 


18 


135 


213 


238 


237 


175 


207 


873 


9.1 


382 


- 4.0 


South Dakota 


44 


13 


852 


16 


195 


225 


248 


224 


181 


209 


892 


4.7 


390 


- 7.1 


SOUTH ATLANTIC 
Delaware 


623 


12 


13,957 


13 


4,133 


4,088 


4,039 


4,183 


4,033 


3,883 


16,443 


17.3 


7,916 


- 3.7 


17 


16 


SIS 


15 


67 


72 


71 


73 


65 


68 


283 


31.0 


133 


- 4.3 


District of Columbia 


30 


13 


937 


11 


274 


275 


266 


276 


261 


269 


1,091 


16.4 


530 


- 3.5 


Florida 


112 


12 


2,686 


15 


915 


777 


683 


786 


955 


790 


3,161 


17.7 


1,745 


- 3.1 


Ceorgia 


73 


7 


1,460 


8 


435 


460 


463 


459 


421 


429 


1,817 


24.5 


850 


- 5.0 


Maryland 


120 


20 


1,862 


17 


578 


571 


601 


602 


556 


533 


2,352 


26.3 


1,089 


- 5.2 


North Carolina 


84 


10 


2,274 


14 


622 


651 


.63 


639 


609 


624 


2,625 


15.4 


1,233 


- 3.1 


South Carolina 


41 


8 


999 


11 


285 


280 


259 


272 


246 


248 


1,096 


9.7 


494 


-12.6 


Virginia 


88 


13 


1,921 


13 


558 


589 


600 


596 


553 


564 


2,343 


22.0 


1,117 


- 2.6 


West Virginia 


58 


14 


1,602 


18 


399 


413 


433 


430 


367 


358 


1,675 


4.6 


725 


-10.7 


EAST SOUTH CENTRAL 
Alabama 


314 


10 


6,874 


13 


1,991 


2,048 


2,074 


2,061 


1.886 


1,896 


8,174 


18.9 


3,732 


- 6.4 


95 


12 


1,882 


15 


516 


526 


537 


522 


483 


493 


2,101 


11.6 


976 


- 6.3 


Kentucky 


87 


10 


1,905 


13 


592 


595 


589 


612 


572 


552 


2,388 


25.4 


1,124 


- 5.3 


Mississippi 


49 


8 


944 


11 


271 


287 


300 


294 


268 


271 


1,152 


22.0 


539 


- 3.4 


Tennessee 


83 


9 


2,143 


13 


612 


640 


648 


633 


563 


580 


2,533 


18.2 


1,143 


- 8.7 


WEST SOUTH CENTRAL 
Arkansas 


437 


8 


10,507 


12 


2,929 


3,077 


3,179 


3,334 


2,950 


3,001 


12,519 


19.1 


5,951 


- 0.9 


59 


8 


1,292 


12 


349 


356 


360 


379 


330 


332 


1,444 


11.8 


662 


- 6.1 


Louisiana 


74 


9 


1,458 


12 


434 


458 


459 


494 


444 


460 


1,845 


26.5 


904 


♦ 1.3 


Oklahoma 


97 


9 


2,287 


14 


587 


625 


666 


678 


59.6 


630 


2,556 


11.8 


1,226 


. 1.2 


Texas 


207 


7 


5,470 


11 


1,559 


1,638 


1,694 


1,783 


1,580 


1,579 


6,674 


22.0 


3,159 


- 1.2 


MOUNTAIN 
Arizona 


232 


14 


6,148 


16 


1,668 


1.746 


1,852 


1,866 


1,570 


1,666 


7,132 


16.0 


3.236 


- 5.2 


23 


13 


S10 


17 


286 


270 


242 


277 


269 


257 


1,075 


32.7 


526 


- 5.4 


Colorado 


68 


12 


1,891 


15 


515 


536 


594 


575 


481 


502 


2,220 


17.4 


983 


- 6.5 


Idaho 


37 


19 


953 


22 


251 


258 


285 


295 


244 


246 


1,089 


14.3 


490 


- 3.7 


Montana 


42 


15 


1,003 


19 


247 


257 


269 


279 


217 


252 


1,052 


4.9 


469 


- 6.9 


Nevada 


8 


18 


333 


21 


71 


90 


99 


92 


73 


87 


352 


5.7 


160 


- 0.6 


New Mexico 


12 


8 


294 


8 


91 


95 


99 


102 


89 


90 


387 


31.6 


179 


- 3.8 


Utah 


31 


19 


506 


17 


128 


144 


155 


149 


129 


143 


576 


13.8 


277 


* 1.8 


Wyoming 


11 


9 


358 


11 


79 


96 


109 


97 


68 


84 


381 


6.4 


152 


-13.1 


PACIFIC 
California 


711 


16 


15,937 


18 


4,588 


4,685 


4,911 


5,105 


4,454 


4,574 


19,289 


21.0 


9.028 


- 2.6 


456 


IS 


10,962 


17 


3,219 


3,201 


3,312 


3,518 


3,108 


3,142 


13.250 


20.9 


6,250 


- 2.6 


Oregon 


75 


13 


1,445 


16 


415 


431 


466 


466 


403 


428 


1,778 


23.0 


831 


- 1.8 


Washington 


168 


21 


3,530 


27 


954 


1,053 


1,133 


1,121 


943 


1,004 


4.261 


20.7 


1.947 


- 3.0 


Cities of more than 






























500,000 Population 






























Baltimore 


60 


14 


1,124 


15 


354 


350 


354 


366 


351 


339 


1,424 


26.7 


690 


- 2.0 


Boston 


59 


15 


1,725 


19 


476 


484 


474 


467 


448 


469 


1,901 


10.2 


917 


- 4.5 


Buffalo 


28 


11 


572 


12 


160 


167 


177 


166 


153 


156 


670 


17.1 


309 


- 5.5 


Chicago 


218 


13 


3,981 


14 


1,188 


1,254 


1,309 


1,268 


1,212 


1,202 


5,019 


26.1 


2,414 


- 1.1 


Cleveland 


56 


15 


1,241 


19 


369 


397 


421 


387 


342 


351 


1,574 


26.8 


693 


- 9.5 


Detroit 


82 


11 


1.470 


13 


482 


507 


505 


532 


441 


430 


2,026 


37.8 


871 


-11.9 


Los Angeles 


109 


13 


2,556 


15 


823 


806 


819 


843 


778 


763 


3,291 


28.8 


1.541 


- 5.4 


Milwaukee 


60 


18 


1,210 


23 


337 


351 


368 


369 


327 


332 


1,425 


17.8 


659 


- 4.2 


New York City 


256 


7 


4,180 


7 


1,174 


1,154 


1,120 


1,171 


1,133 


1,125 


4,619 


10.5 


2,258 


- 3.0 


Philadelphia 


93 


7 


1,139 


7 


378 


380 


367 


393 


359 


362 


1,518 


33.3 


721 


- 4.9 


Pittsburgh 


43 


15 


856 


17 


272 


273 


282 


290 


269 


276 


1,117 


30.5 


545 


0.0 


St. Louis 


62 


12 


1.153 


14 


310 


313 


312 


321 


292 


293 


1,256 


8.9 


585 


- 6.1 


San Francisco 


52 


16 


1,122 


17 


319 


310 


325 


335 


305 


304 


1,289 


14.9 


609 


- 3.2 



Decrease 



Page 4 



CENSUS SURVEY OF BUSINESS: 1937-38 














RETAIL DISTRIBUTION 










DRUG STORES(EXCEPT DRUG CHAINS) 
















TABLE 2. 


-PAY ROLL, BY QUARTERS FOR 1938(FIRST HALF) AND 1937. 










FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES 










Number Of Stores Includ- 
ed In 1937-38 Survey 


Pay Roll By Quarters. 1937-38 


Year 1937 


First Hali 


1938 
























DIVISION, STATE 


























Percent 


And 




Report- 


Report- 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 

Chance 

From 

1935 




Chance 


CITY 


Total 


INC 


ing No 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Pay Roll 


Pay Roll 


From 
First 
Half 




Pay 


Pay 


1937 


1937 


1937 


1937 


1938 


1938 










Roll 


Roll 


















1937 


UNITED STATES 

NSW BKLAND 
Connecticut 


7,047 


6,435 


612 


$4,450,347 


•4,654,832 


•4,864,209 


•5,047,889 


•4,609,260 


•4,727,166 


•19,017,277 


♦ 12.7 


•9,336,426 


♦ 2.5 


617 


576 


41 


450,402 


480,041 


516,047 


529 , 456 


459,854 


480,147 


1,975,946 


♦ 11.9 


940,001 


♦ 1.0 


147 


133 


14 


94,705 


104,435 


115,665 


122,295 


98 , 352 


106,920 


437 , 100 


♦22.8 


205,272 


♦ 3.1 


Maine 


84 


76 


8 


42,814 


45,588 


52,035 


51,118 


43,284 


45,647 


191,555 


♦ 1.5 


88,931 


♦ 0.6 


Massachusetts 


269 


258 


11 


218,286 


227,803 


239,732 


239,139 


218,222 


223,936 


924,960 


♦ 9.8 


442,158 


- 0.9 


New Hampshire 


44 


41 


3 


24,806 


26,727 


30,068 


32,051 


26,245 


27,589 


113,652 


♦ 0.9 


53,834 


♦ 4.5 


Rhode Island 


44 


41 


3 


53,774 


58,775 


60 , 279 


63,198 


56,686 


58,219 


236,026 


♦ 18 6 


114,905 


♦ 2.1 


Vermont 


29 


27 


" 


16,017 


16,713 


18,268 


21,655 


17,065 


17,836 


71,653 


♦ 8.6 


34,901 


♦ 6.6 


MIDDLE ATLANTIC 
New Jersey 


1,679 


1,504 


175 


972,667 


1,009,589 


1,044,080 


1,076,743 


997,363 


1,022,623 


4,103,079 


♦ 7.6 


2.019.986 


♦ 1.9 


E79 


258 


21 


191,355 


199,872 


211,228 


214,317 


199,989 


205,413 


816,772 


♦ 9.4 


405,402 


♦ 3.6 


New York 


858 


765 


93 


517,577 


536,192 


545,491 


563,022 


521,645 


535,204 


2,162,282 


♦ 6.5 


1,057,049 


♦ 0.3 


Pennsylvania 


542 


481 


61 


263,735 


273,525 


287 , 361 


299,404 


275,529 


282,006 


1,124,025 


♦ 9.3 


557 , 535 


♦ 3.8 


EAST NORTH CENTRAL 
Illinois 


1,583 


1,427 


156 


909,046 


958 , 587 


1,015,354 


1.070,140 


963,328 


984,176 


3,953,127 


♦ 19.0 


1,947,504 


♦ 4.3 


435 


392 


43 


280,303 


290,842 


305,613 


315,329 


297,445 


301,432 


1,192,087 


♦ 21.2 


598,877 


♦ 4.9 


Indiana 


255 


233 


22 


136,603 


144,740 


151 , 304 


166,290 


141,644 


150,209 


598,937 


♦ 16.5 


291,853 


♦ 3.7 


Michigan 


292 


258 


34 


164,222 


176,934 


195,461 


205,070 


181,349 


181,515 


741,687 


♦31.1 


362,864 


♦ 6.4 


Ohio 


345 


320 


25 


206,540 


217 , 382 


224,345 


239,140 


211,202 


217,030 


887,407 


♦ 9.6 


428,232 


♦ 1.0 


Wisconsin 


256 


224 


32 


121,378 


128,689 


138,631 


144,311 


131,688 


133,990 


533,009 


♦18.6 


265,678 


♦ 6.2 


WET NORTH CENTRAL 
Iowa 


851 


773 


78 


400,988 


419,343 


442,222 


448,963 


409,190 


426,957 


1,711,516 


♦ 7.0 


836,147 


♦ 1.9 


173 


153 


20 


73,489 


75,358 


81,427 


84,543 


78,213 


63,995 


314,817 


♦ 4.8 


162,208 


♦ 9.0 


KansBS 


108 


100 


8 


52,731 


55,512 


58,570 


57,551 


53,556 


55,642 


224,364 


♦ 6.5 


109,198 


♦ 0.9 


Minnesota 


157 


139 


18 


104,519 


109,237 


117,046 


121,491 


108,721 


113,643 


452,293 


♦13.5 


222,364 


♦ 4.0 


Missouri 


229 


220 


9 


99,418 


104,557 


106 , 244 


107,656 


98,155 


98,823 


417,875 


♦ 3.7 


196,976 


- 3.4 


Nebraska 


98 


83 


15 


33,393 


36,087 


38,148 


37,499 


33,234 


35,109 


145,127 


♦ 2.3 


68.343 


- 1.6 


North Dakota 


42 


40 


2 


18,818 


19,497 


20,812 


20,856 


18,806 


19,852 


79,983 


♦ 9.2 


38,658 


♦ 0.9 


South Dakota 


44 


38 


6 


18,620 


19,095 


19,975 


19,367 


18,505 


19,893 


77,057 


♦ 6.6 


38,398 


♦ 1.8 


SOUTH ATLANTIC 
Delaware 


623 


594 


29 


500,319 


521,573 


527,353 


549.084 


515.825 


526.777 


2.098.329 


♦ 13.2 


1.042.602 


♦ 2.0 


17 


16 


1 


7,707 


7,795 


8,166 


8,148 


8,482 


8,615 


31,816 


♦ 11.8 


17,097 


♦10-3 


District of Columbia 


30 


30 


— 


32,086 


33,627 


34,211 


33,483 


32,204 


32,953 


133,407 


♦13.2 


65,157 


- 0.8 


Florida 


112 


108 


4 


93,241 


92,813 


91,787 


99,571 


93,843 


96,197 


377,412 


♦18.2 


190,040 


♦ 2.1 


Georgia 


73 


70 


3 


48,869 


55,206 


52,560 


53,108 


49,033 


51,365 


209,743 


♦17.2 


100,396 


- 3.5 


Maryland 


120 


114 


6 


61,253 


63,931 


66,001 


67,085 


64,031 


65,218 


258,270 


♦11.9 


129,249 


♦ 3.2 


North Carolina 


84 


80 


4 


86,714 


91,460 


93,302 


102,155 


92,501 


95,811 


373,631 


♦10.7 


188,312 


♦ 5.7 


South Carolina 


41 


38 


3 


42,413 


42,759 


43,953 


44,761 


40,374 


40,606 


173,886 


♦ 6.1 


80,980 


- 4.9 


Virginia 


88 


82 


6 


75,464 


79,214 


82,655 


84,590 


84,540 


86,231 


321,923 


♦16.8 


170,771 


♦10.4 


Hest Virginia 


58 


56 


2 


52,572 


54,768 


54,718 


56,183 


50,817 


49,781 


218,241 


♦ 7.9 


100,598 


- 6.3 


EAST SOOTH CENTRAL 
Alabama 


314 


299 


15 


210,220 


221.881 


228.892 


237.120 


210.975 


212.367 


898.113 


♦ 11.3 


423.362 


- 2.0 


95 


88 


7 


51,869 


55,902 


57,378 


58,928 


50,831 


51,172 


224,077 


♦13.0 


102,003 


- 5.4 


Kentucky 


87 


84 


3 


52,171 


55,979 


59,289 


59,993 


54,808 


54,454 


227,432 


♦ 5.7 


109,262 


♦ 1.0 


Mississippi 


49 


46 


3 


28,883 


30,301 


30,783 


33,638 


30,842 


31,866 


123,605 


♦ 14.0 


62,708 


♦ e.o 


Tennessee 


83 


81 


2 


77,297 


79,699 


81,442 


84,561 


74,494 


74,895 


322,999 


♦13.2 


149,389 


- 4 8 


WEST SOUTH CENTRAL 
Arkansas 


437 


403 


34 


334,644 


346,017 


353,784 


381,885 


349,428 


367,750 


1,416,330 


♦ 11.7 


717,178 


♦ 5.4 


59 


54 


5 


37,949 


39,414 


38,749 


40,900 


40,069 


40,099 


157,012 


- 1.1 


80,168 


♦ 3.6 


Louisiana 


74 


71 


3 


45,939 


48,966 


51,143 


58,914 


50,019 


52,871 


204,962 


♦ 9.3 


102,690 


♦ 8.4 


Oklahoma 


97 


89 


8 


69,969 


67,928 


69,250 


72,207 


66,989 


69,677 


279,354 


♦ 8.6 


136,666 


- 0.9 


Texas 


207 


189 


18 


180,787 


189,709 


194,642 


209,864 


192,351 


205,103 


775,002 


♦16.7 


397,454 


♦ 7.3 


MOUNTAIN 
Arizona 


232 


214 


18 


194,784 


206,241 


217,225 


219,851 


199,865 


201,361 


836,101 


♦ 11.2 


401,246 


. 0.1 


23 


22 


1 


29,077 


30,544 


31,277 


34,014 


30,065 


30,667 


124,912 


♦ 19.2 


60,952 


♦ 2.2 


Colorado 


68 


66 


2 


59,820 


63,815 


68,227 


69,428 


63,289 


62,898 


261,290 


♦22.5 


126,187 


* 2.1 


Idaho 


37 


32 


5 


26,902 


28,516 


28,245 


30,654 


27,165 


27 , 371 


114,317 


♦ 2.6 


54,536 


- 1.6 


Montana 


42 


37 


5 


31,772 


33,077 


34,399 


32,892 


30,649 


30,296 


132,140 


♦ 2.7 


60,945 


- 6.0 


Nevada 


8 


7 


1 


12,050 


13,401 


15,314 


14,221 


11,920 


11.149 


54,986 


-11.4 


23,069 


- 9.4 


New Mexico 


12 


12 


— 


12,489 


13,229 


13,627 


13,523 


13,192 


13,180 


52,868 


♦22.8 


26,372 


♦ 2.5 


Utah 


31 


29 


2 


14,384 


14,511 


15,024 


14,691 


14,030 


15,136 


58,610 


♦ 9.8 


29,166 


♦ 0.9 


Wyoming 


11 


9 


2 


8,290 


9,148 


11,112 


10,428 


9,575 


10,444 


38,978 


♦ 5.5 


20,019 


♦ 14.8 


PACIFIC 
California 


711 


645 


66 


477,277 


491,560 


519,252 


534,647 


503,412 


504,988 


2,022,736 


♦ 19.6 


1,008,400 


♦ 4.1 


468 


428 


40 


312,735 


322,212 


338,277 


348,151 


329,062 


330,046 


1,321,375 


♦ 14.5 


659,108 


♦ 3.8 


Oregon 


75 


68 


7 


43,964 


45 , 682 


50,023 


52,647 


46 , 525 


47,231 


192,316 


♦29.8 


93,756 


♦ 4.6 


Washington 


168 


149 


19 


120,578 


123,666 


130,952 


133,849 


127,825 


127, 711 


509,045 


♦ 30.9 


255,536 


♦ 4.6 


Cities of more than 




























500,000 Population 




























Baltimore 


60 


57 


3 


38,101 


39 , 170 


40,743 


41,278 


40,646 


41,916 


159,292 


♦13.8 


82,562 


♦ 6.8 


Boston 


59 


57 


2 


56,191 


57,967 


58,578 


60,049 


55,887 


57,242 


232,785 


♦ 5.9 


113,129 


- 0.9 


Buffalo 


28 


27 


1 


18,818 


19,806 


20,539 


21,129 


19,994 


20,183 


80,292 


♦ 7.4 


40,177 


♦ 4.0 


Chicago 


218 


196 


22 


144,344 


152,118 


159,731 


163,967 


155,863 


155,942 


620,160 


♦26.4 


311,805 


♦ 5.2 


Cleveland 


56 


53 


3 


44,002 


46,777 


49,010 


49,950 


45,065 


47,173 


189,739 


♦ 10.2 


92,238 


♦ 1.6 


Detroit 


62 


70 


12 


47,769 


50,118 


52,022 


55,234 


51,387 


47,559 


205,143 


♦ 26.0 


96,946 


♦ 1.1 


Los Angeles 


109 


104 


5 


86,456 


88,619 


92,371 


94,253 


88,374 


88,252 


361,699 


♦19.3 


176,626 


♦ 0.9 


Milwaukee 


60 


58 


2 


33,524 


36,625 


37,342 


39 , 923 


37,496 


37,271 


147,414 


♦ 18.3 


74,767 


♦ 6.6 


New York City 


256 


199 


57 


146,282 


153,193 


149,484 


154,545 


146,842 


150 , 935 


603,504 


♦ 8.8 


297,777 


- 0.6 


Philadelphia 


93 


69 


24 


31,971 


32,969 


34,121 


34,832 


33,057 


33,982 


133,693 


♦16.0 


67,039 


♦ 3.2 


Pittsburgh 


43 


40 


3 


31,411 


32,527 


35,903 


38,858 


36,835 


37,874 


138,699 


♦ 6.2 


74,709 


♦ 16.8 


St. Louis 


62 


57 


5 


33,562 


34,123 


34,875 


36,786 


33,962 


33,953 


139 , 346 


♦ 2.1 


67,915 


♦ 0.3 


San Francisco 


52 


51 


1 


40,357 


41,871 


43,142 


45,451 


44,844 


44,778 


170,821 


♦10.2 


89,622 


♦ 9.0 



+ Increase. 



— Decrease 



IfZT DEPARTMENT OF COMMERCE ^TJ.T" 

Bureau of the Census 
Washington 

Ctmui Survey ol Busmen: 1937-38 
Retail Distribution 



DRY GOODS AND GENERAL MERCHANDISE STORES 

Approximately 3,700 dry goods and general merchandise stores throughout the country, 
with aggregate sales in 1937 of $156,233,000, reported to the Bureau of the Census that their 
sales during the first half of 1938 were within 8.0 percent of their sales for the same period of 
1937. The first quarter of 1938 showed a loss of 6.6 percent and the second quarter a loss of 9.1 
percent in comparison with the corresponding quarters of 1937. Compared with 1935, the latest 
year covered by a regular Business Census, their 1937 sales represent an increase of 15.1 percent. 
These are among the conclusions announced today by William L. Austin, Director, Bureau of the Census, 
in a preliminary report issued in connection with the Census Survey of Business for 1937-38. 

Sales 

The total volume of sales for 1937 was distributed by quarters as follows: First quar- 
ter, 18.7 percent; second quarter, 24.5 percent; third quarter, 23.4 percent; fourth quarter, 33.4 
percent. All geographic divisions and all but four States (Massachusetts, Nebraska, New Hampshire 
and South Dakota) show sales increases from 1935 to 1937. For the first half of 1938 all geographic 
divisions show decreases as compared with the first half of 1937, ranging from 3.6 percent for the 
Pacific Division to 13.7 percent for the South Atlantic Division. 

Pay Roll 

Of the 3,688 stores included in the Survey, 501 reported no paid employees. The remain- 
ing 3,187 reported pay roll, exclusive of the services of proprietors, to the amount of $15,380,000 
for 1937, representing an increase of 15.9 percent over their pay roll for 1935. They reported a 
total pay roll of $6, 663, 000 for the first half of 1938, a decrease of one-tenth of one percent as 
compared with the same period of 1937. A summary comparison of pay roll and sales follows: 



Percent Change 


Sales 


Pay Roll 


+ 15.1 


+ 15.9 


- 8.0 


- 0.1 



Year 1937 compared with 1935 

First half 1938 compared with first half 1937 

Independents and Chains 

Included in the total of 3,688 identical stores that make up this report are 929 units 
of chains. Sales of these chain units amounted to $67,907,000 in 1937, an increase of 15.2 percent 
over their sales for 1935. This increase is practically identical with the 15.1 percent increase 
shown by the independents for the same period. The increase in pay roll from 1935 to 1937, however, 
was 19.9 percent for the chains against 13.1 percent for the independents. Separate figures for 
chains and independents are shown only in United States totals to avoid the possible disclosure of 
individual operations in chains. 

Size of Sample 

The stores included in this Survey constitute a sample of 26 percent in sales and 13 
percent in number of all dry goods and general merchandise stores shown in the 1935 Census. A 
summary follows: 

Stores Sales in 1935 (thousands) 

Total Independents Chains Total Independents Chains 

1935 Census 28,709 26,691 * 2,018 $527,862 $421,376 $106,486 

1937 Survey 3,688 2,759 929 135,685 76,746 58,939 

Percent Sample 13$ 10# 46# 265* 18# 555? 



Page 2 



Compared with the above average size of sample, the proportion of coverage for prin- 
cipal cities is as follows: 





Size of 


Sample 




Size of 


Sample 


City 


Stores 


Sales 


City- 


Stores 


Sales 




i 


i 




i 


i 


Bait imore 


7 


13 


Milwaukee 


7 


28 


Boston 


8 


48 


New York 


6 


19 


Buffalo 


10 


26 


Philadelphia 


5 


21 


Chicago 


7 


19 


Pittsburgh 


9 


14 


Cleveland 


8 


21 


San Francisco 


16 


41 


Detroit 


5 


11 


St. Louis 


12 


15 


Los Angeles 


12 


26 









Attached are tables showing sales and pay roll for each quarter by geographic divisions, 
States, and principal cities. Separate figures are not shown in the tables for States and cities 
with less than 14 stores reporting. However, data for the States omitted are included in the totals 
of their respective geographic divisions. 

Scope of Surve y 

The data contained in this report represent nearly 3,700 dry goods and general merchandise 
stores for which returns were submitted for the current Census Survey of Business prior to the clos- 
ing date. This report is not intended to present a complete picture of the retail dry goods and 
general merchandise trade, but rather to provide a reliable indicator of trends since the last 
regular Business Census. The canvass for the Survey was conducted by mail from lists composed only 
° f St °!!f ^ acluded in the 1935 c ^sus of Business. Stores with 1935 sales of less than $5,000, and 
those which came into existence since 1935 were not canvassed, and those which have gone out of busi- 
ness necessarily axe omitted. Reporting for this Survey was voluntary; hence, some stores failed to 
cooperate or delayed their returns beyond the closing date. For convenience in evaluating the impor- 
tance of the stores included, percentage columns are carried in the accompanying sales table which 
show the weight of sample by geographic divisions, States and cities. 



- - 

n < V£l ™ ° ne of a seriea of retail re Ports issued in connection with the Census Survey of 

Business: 1937-38. It will be followed promptly by similar releases for other kinds of business 
and later by more detailed studies. ' 

„„ + < <* ^ ourrent ° ensus Surve y of Business includes wholesale as well as retail trade and is 
^,t Z fST; belng conduoted by tbe B »™e.u of the Census with funds provided by the 

t^ian „f 6S3 Ad f ni f tration - ™e project is under the direction of Fred A. Cornell, Chief Statis- 
tician who was also in charge of previous Business Censuses. Retail trade reports are prepared 
under the immediate supervision of James 0. Reid. 































Page 3 


CENSUS SURVEY OF BUSINESS: 1937-38 














RETAIL niSTnmimnN 








DRY GOODS AND GENERAL MERCHANDISE STORES 










TABLE 1. -SALES, 


BY QUARTERS FOR 1938(FIRST 


HALF)AND 1937; AND FOR THE YEAR 193S 








FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, 


STATES AND PRINCIPAL CITIES. 






DIVISION, STATE 
And 


Size 


And Proportion Of Sample 




Sales By Quarters, 1937-38 


ladd 000) 




Year 1937 


First Half 1938 


Number 

Of 
Stores 


Percent 
Of Such 
Stores 


1935 Sales 
Of Stores 
Included 
In 1937 38 


Percent 

Of Such 

Sales 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 

Change 

From 

1935 




Percent 

Change 

From 

First 

Half 


CITY* 


Includ- 


To All 


To All 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Sales 


Sales 




ed In 
1937-38 


Stores 
In 1935 


Survey 


Sales 
In 1935 


1937 


1937 


1937 


1937 


1938 


1938 








Survey 


Census 


(add 000) 


Census 














ladd 000) 




(add 000) 


1937 


UNITED STATES 
Independents 


3,688 


13 


$135,685 


26 


$29,203 


$38,260 


$36,536 


$52,234 


$27,276 


$34,786 


$156,233 


♦15.1 


$62,062 


- 8.0 


2,759 


10 


76,746 


18 


17,234 


21,690 


20,171 


29,231 


15,614 


19,237 


88,326 


♦15.1 


34,851 


-10.5 


Chains 


929 


46 


58,939 


55 


11,969 


16,570 


16,365 


23,003 


11,662 


15,549 


67,907 


♦15.2 


27,211 


- 4.7 


NEW ENGLAND 
Connecticut 


303 


14 


12,433 


35 


2,598 


3,295 


3,093 


4,121 


2,389 


2,987 


13,107 


♦ 5.4 


5,376 


- 8.8 


55 


13 


2,149 


33 


488 


647 


621 


788 


444 


556 


2,544 


♦18.4 


1,000 


-11.9 


Maine 


37 


14 


1,127 


27 


230 


306 


301 


374 


206 


273 


1,211 


♦ 7.5 


479 


-10.6 


Massachusetts 


150 


IS 


7,136 


39 


1,482 


1,776 


1,597 


2,253 


1,373 


1,630 


7,108 


- 0.4 


3,003 


- 7.8 


New Hampshire 


27 


20 


842 


39 


156 


205 


212 


265 


142 


193 


838 


- 0.5 


335 


- 7.2 


Vermont 


21 


22 


837 


43 


167 


260 


254 


327 


161 


248 


1,008 


♦20.4 


409 


- 4.2 


MIDDLE ATLANTIC 
New Jersey 


764 


9 


25,100 


22 


5,589 


7,301 


6,470 


9,963 


5,220 


6,666 


29,323 


♦16.8 


11,886 


- 7.8 


141 


10 


4,247 


22 


964 


1,261 


1,161 


1,613 


841 


1,147 


4,999 


♦17.7 


1,988 


-10.7 


New York 


412 


8 


14,221 


20 


3,092 


4,153 


3,665 


5,909 


3,036 


3,909 


16,819 


♦18.3 


6,945 


- 4.1 


Pennsylvania 


211 


11 


6,632 


28 


1,533 


1,887 


1,644 


2,441 


1,343 


1,610 


7,505 


♦13.2 


2,953 


-13.7 


EAST NORTH CENTRAL 
Illinois 


605 


13 


20,325 


26 


4,555 


6,172 


5,606 


7,878 


4,198 


5,446 


24,211 


♦19.1 


9,644 


-10.1 


189 


IS 


6,521 


24 


1,549 


2,152 


1,829 


2,682 


1,534 


1,966 


e,2i2 


♦25.9 


3,500 


- 5.4 


Indiana 


112 


20 


4,137 


36 


897 


1,211 


1,149 


1,559 


825 


1,090 


4,816 


♦16.4 


1,915 


- 9.2 


Michigan 


88 


10 


2,532 


18 


582 


782 


751 


1,041 


490 


637 


3,156 


♦24.6 


1,127 


-17.4 


Ohio 


150 


12 


4,503 


23 


977 


1,277 


1,162 


1,600 


836 


1,058 


5,016 


♦11.4 


1,894 


-16.0 


Wisconsin 


66 


17 


2,632 


37 


550 


750 


715 


996 


513 


695 


3,011 


♦14.4 


1,208 


- 7.1 


WEST NORTH CENTRAL 
Iowa 


473 


19 


20,628 


38 


3,924 


5,395 


5,301 


7,482 


3,880 


5,094 


22,102 


♦ 7.1 


8,974 


- 3.7 


90 


24 


3,806 


42 


743 


978 


922 


1,427 


775 


990 


4,070 


♦ 6.9 


1,765 


♦ 2.6 


Kansas 


87 


21 


3,772 


40 


767 


1,027 


1,045 


1,319 


724 


905 


4,158 


♦10.2 


1,629 


- 9.2 


Minnesota 


75 


21 


3,674 


42 


733 


1,032 


973 


1,428 


759 


1,010 


4,166 


♦13.4 


1,769 


♦ 0.2 


Missouri 


116 


12 


3,422 


21 


658 


920 


870 


1,262 


662 


859 


3,710 


♦ 8.4 


1,521 


- 3.6 


Nebraska 


60 


28 


3,085 


49 


571 


741 


755 


1,009 


529 


695 


3,076 


- 0.3 


1,224 


- 6.7 


North Dakota 


22 


31 


1,454 


65 


216 


364 


426 


573 


204 


321 


1,579 


♦ 8.6 


525 


- 9.5 


South Dakota 


23 


32 


1,413 


53 


236 


333 


310 


464 


227 


314 


1,343 


- 5.0 


541 


- 4.9 


SOUTH ATLANTIC 
Florida 


366 


10 


12.787 


17 


3,083 


3,671 


3,400 


5,120 


2,672 


3,155 


15,274 


♦19.4 


5,827 


-13.7 


53 


10 


1,473 


16 


446 


409 


295 


488 


436 


385 


1,638 


♦11.2 


821 


- 4.0 


Georgia 


65 


9 


2,434 


16 


559 


692 


601 


977 


437 


556 


2,829 


♦16.2 


993 


-20.6 


Maryland 


39 


9 


2,576 


32 


708 


810 


790 


961 


575 


645 


3,269 


♦26.9 


1,220 


-19.6 


North Carolina 


57 


9 


2,204 


15 


448 


560 


574 


975 


414 


484 


2,557 


♦16.0 


898 


-10.9 


South Carolina 


34 


8 


1,021 


10 


257 


297 


278 


446 


220 


257 


1,278 


♦25.2 


477 


-13.9 


Virginia 


57 


14 


1,533 


17 


297 


424 


415 


662 


283 


401 


1,798 


♦17.3 


684 


- 5.1 


West Virginia 


41 


14 


1,164 


18 


279 


354 


334 


467 


233 


316 


1,434 


♦ 23.2 


549 


-13.3 


EAST SOUTH CENTRAL 
Alabama 


269 


11 


8,496 


17 


1.911 


2,446 


2,119 


3,432 


1,730 


2,148 


9,908 


♦16.6 


3,878 


-11.0 


73 


13 


2,263 


18 


483 


631 


525 


861 


408 


565 


2,500 


♦10.5 


973 


-12.7 


Kentucky 


69 


10 


2,015 


16 


520 


632 


565 


818 


496 


547 


2,535 


♦25.8 


1,043 


- 9.5 


Mississippi 


52 


10 


1,819 


19 


374 


504 


444 


818 


333 


432 


2,140 


♦17.6 


765 


-12.9 


Tennessee 


75 


10 


2,399 


15 


534 


679 


585 


935 


493 


604 


2,733 


♦13.9 


1,097 


- 9.6 


WEST SOUTH CENTRAL 

Arkansas 


393 


13 


14,118 


20 


2,902 


3,777 


3,987 


5,745 


2,847 


3,443 


16,411 


♦16.2 


6,290 


- 5.8 


65 


15 


2,146 


21 


439 


588 


564 


945 


424 


528 


2,536 


♦18.2 


952 


- 7.3 


Louisiana 


49 


10 


1,181 


14 


260 


338 


344 


553 


252 


313 


1,495 


♦26.6 


565 


- 5.5 


Oklahoma 


67 


14 


2,633 


23 


534 


678 


679 


1,001 


527 


629 


2,892 


♦ 9.8 


1,156 


- 4.6 


Texas 


212 


13 


8,158 


21 


1,669 


2,173 


2,400 


3,246 


1,644 


1,973 


9,488 


♦16.3 


3,617 


- 5.9 


MOUNTAIN 
Colorado 


188 


28 


9,529 


48 


1.959 


2,647 


2,762 


3,736 


1,756 


2,417 


11,104 


♦16.5 


4,173 


- 9.4 


61 


27 


2,896 


56 


646 


815 


859 


1,157 


578 


729 


3,477 


♦20.1 


1,307 


-10.5 


Idaho 


19 


35 


1,093 


44 


195 


293 


331 


437 


173 


276 


1,256 


♦14.9 


449 


- 8.0 


Montana 


27 


25 


1,495 


38 


258 


368 


394 


528 


233 


348 


1,548 


♦ 3.5 


581 


- 7.2 


Utah 


28 


46 


1,421 


75 


310 


426 


402 


577 


276 


384 


1,715 


♦20.7 


660 


-10.3 


Wyoming 


19 


36 


1,019 


51 


186 


275 


305 


395 


170 


262 


1,161 


♦13.9 


432 


- 6.3 


PACIFIC 
California 


327 


20 


12,269 


39 


2,682 


3,556 


3,798 


4,757 


2,564 


3,430 


14,793 


♦20.6 


6,014 


- 3.6 


216 


19 


7,574 


36 


1,721 


2,220 


2,252 


2,978 


1,688 


2,185 


9,171 


♦21.1 


3,873 


- 1.7 


Oregon 


42 


21 


1,716 


38 


361 


514 


610 


657 


338 


487 


2,142 


♦24.8 


825 


- 5.7 


Washington 


69 


25 


2,979 


54 


600 


822 


936 


1,122 


558 


758 


3,480 


♦16.8 


1,316 


- 7.5 


Cities of more than 






























500,000 Population 






























Baltimore 


18 


7 


406 


13 


102 


130 


114 


170 


85 


113 


516 


♦27.1 


198 


-14.7 


Boston 


14 


8 


2,207 


48 


505 


482 


397 


675 


481 


473 


2,059 


- 6.7 


954 


- 3.3 


Chicago 


53 


7 


1,830 


19 


449 


747 


541 


841 


562 


703 


2,578 


♦ 40.9 


1,265 


♦ 5.8 


Cleveland 


23 


8 


639 


21 


132 


160 


146 


186 


116 


128 


624 


- 2.3 


244 


-16.4 


Detroit 


14 


5 


444 


11 


107 


129 


114 


174 


89 


100 


524 


+18.0 


189 


-19.9 


Los Angeles 


29 


12 


977 


26 


236 


250 


233 


335 


194 


231 


1,054 


♦ 7.9 


425 


-12.6 


New York 


217 


6 


8,558 


19 


1,973 


2,568 


2,110 


3,776 


2,023 


2,468 


10,427 


♦21.8 


4,491 


- 1.1 


Philadelphia 


34 


5 


1,279 


21 


348 


378 


313 


492 


315 


313 


1,531 


♦ 19.7 


628 


-13.5 


San Francisco 


19 


16 


511 


41 


129 


229 


162 


229 


190 


207 


749 


♦46.6 


397 


♦10.9 


St. Louis 


33 


12 


588 


15 


122 


166 


141 


207 


123 


143 


636 


♦ 8.2 


266 


- 7.6 


States and cities wii 


l less tha 


n 14 stor 


is reporting a 


e not shown separai 


ety. Data 


for such S 


ates are in 


eluded in 


heir respec 


toe geographic division 


totals. 





fw 4 




























CENSUS SURVEY OF BUSINESS: 1937-38 

DRY GOODS AND GENERAL MERCHANDISE STORES 




RETAIL DISTRIBUTION 






TABLE 2— PAY ROLL 


, BY QUARTERS FOR 1938 (FIRST HALF) AND 


1937 










FOR IDENTICAL STO 


RES, BY GEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES. 






DIVISION, STATE 


Number Of Stores includ- 
ed In 1937-38 Survey 




Payroll By Quarters, 1937-38 


(•«e note) 


Year 1937 


First Half 


1938 




















Percent 








And 
CITY* 




Report- 


Report- 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 




Change 


Total 


ing 


ing No 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Pay Roll 


Change 


Pay Roll 


From 






Pay 


Pay 


1937 


1937 


1937 


1937 


1938 


1938 




From 




First- 






Roll 


Roll 














(lee Dole) 


1935 


(ice note) 


Half 
1937 


UNITED STATES 
Independents 


3,688 


3,187 


501 


$3,222,087 


$3,444,575 


♦3,574,471 


$5,138,738 


$3,274,373 


$3,388,937 


$15,379,871 


+15.9 


$6,663,310 


- 0.1 


2,759 


2,258 


501 


1,978,656 


2,091,654 


2,134,890 


2,590,508 


2,016,162 


2,061,748 


8,795,608 


♦13.1 


4,077,910 


+ 0.2 


Chains 


929 


929 


— 


1,243,431 


1,353,021 


1,439,581 


2,548,230 


1,258,211 


1,327,189 


6,584,263 


♦19.9 


2,585,400 


- 0.4 


NEW ENGLAND 
Connecticut 


303 


259 


44 


341.748 


349.882 


368.065 


433.048 


334.699 


343,760 


1.492.743 


♦ 6.6 


678,459 


- 1.9 


55 


42 


13 


55,622 


57, C3? 


60,764 


74,550 


51,815 


58,097 


248,573 


♦ 8.4 


109,912 


- 3.0 


Maine 


37 


34 


3 


25,370 


25,084 


27,668 


33,923 


25,006 


25,596 


112,045 


♦ 5.1 


50,602 


♦ 0.3 


Massachusetts 


150 


130 


20 


208,214 


209,211 


219,188 


248,889 


205,753 


204,409 


885,502 


♦ 3.8 


410,162 


- 1.7 


New Hampshire 


27 


24 


3 


20,510 


21,168 


23,094 


25,723 


19,089 


19,453 


90,495 


♦ 1.4 


38,542 


- 7.5 


Vermont 


21 


19 


2 


20,071 


23,855 


23,349 


34,499 


21,127 


23,294 


101,774 


+28.2 


44,421 


♦ 1.1 


MIDDLE ATLANTIC 
New Jersey 


764 


555 


209 


712,024 


755,559 


790,097 


940,939 


730,458 


721,047 


3,198,619 


+18.9 


1,451,505 


- 1.1 


141 


103 


38 


109,907 


113,263 


123,404 


145,436 


109,438 


115,809 


492,010 


♦ 13.4 


225,247 


♦ 0.9 


New York 


412 


292 


120 


440,797 


476,010 


487,160 


578,876 


458,745 


446,967 


1,982,843 


♦20.8 


905,712 


- 1.2 


Pennsylvania 


211 


160 


51 


161,320 


166,286 


179,533 


216,627 


162,275 


158,271 


723,766 


♦17.5 


320,546 


- 2.2 


EAST NORTH CENTRAL 
Illinois 


605 


538 


67 


521,874 


561,275 


572,911 


813,224 


525,110 


545,215 


2,469,284 


+18.4 


1,070,325 


- 1.2 


189 


163 


26 


188,819 


203,241 


206,606 


286,534 


192,071 


196,116 


885,200 


+22.7 


388,187 


- 1.0 


Indiana 


112 


102 


10 


102,481 


110,058 


112,979 


160,604 


103,926 


112,312 


486,122 


♦17.3 


216,238 


♦ 1.7 


Michigan 


8S 


83 


5 


61,680 


69,284 


73,445 


107 , 903 


63,806 


67,090 


312,312 


+33.0 


130,896 


- 0.1 


Ohio 


150 


131 


19 


112,496 


119,363 


120,658 


163,335 


109,792 


111,851 


515,852 


+ 8.2 


221,643 


- 4.4 


Wisconsin 


66 


59 


7 


56,398 


59,329 


59,223 


94,848 


55,515 


57,846 


269,798 


+12.7 


113,361 


- 2.0 


WEST NORTH CENTRAL 
Iowa 


473 


439 


34 


417,394 


455,420 


464 . 935 


791,746 


426,779 


459,043 


2,129,495 


+12.1 


885,822 


* 1.5 


90 


89 


1 


80,551 


85,435 


85,248 


145,552 


82,312 


88,797 


396,786 


+10.6 


171,109 


♦ 3.1 


Kansas 


87 


80 


7 


69,095 


76,271 


80,405 


143,213 


70,461 


74,081 


368,984 


+ 9.5 


144,542 


- 0.6 


Minnesota 


75 


70 


5 


86,533 


98,232 


94,222 


159,469 


90,933 


100,641 


438,456 


+22.6 


191,574 


♦ 3.7 


Missouri 


116 


100 


16 


78,144 


79,145 


81,737 


123,897 


76,379 


78,703 


362,923 


+11.9 


155,082 


- 1.4 


Nebraska 


60 


56 


4 


53,861 


58,089 


60,114 


107,895 


57,907 


61,923 


279,959 


+ 8.6 


119,830 


+ 7.0 


North Dakota 


22 


22 


— 


23,304 


29,784 


34,374 


59,559 


23,218 


27,851 


147 , 021 


+14.4 


51,069 


- 3.8 


South Dakota 


23 


22 


1 


25,906 


28,464 


28,835 


52,161 


25,569 


27,047 


135,366 


- 0.1 


52,616 


- 3.2 


SOUTH ATLANTIC 
Florida 


366 


327 


39 


299,465 


321,441 


327,200 


435,667 


297,851 


307,322 


1,383,773 


+18.0 


605,173 


- 2.5 


53 


48 


5 


42,068 


44,397 


40,486 


53,370 


40,893 


42,260 


180,321 


+23.6 


83,153 


- 3.8 


Georgia 


65 


57 


8 


54,049 


58,823 


61,563 


80,126 


53,266 


54,964 


254,561 


+ 7.7 


108,230 


- 4.1 


Maryland 


39 


35 


4 


55,559 


61 , 877 


62,588 


72,328 


55,607 


56,461 


252,352 


+23.2 


112,068 


- 4.6 


North Carolina 


57 


54 


3 


46,391 


48 , 625 


51,278 


83,662 


45,859 


46,907 


229,956 


+18.3 


92,766 


- 2.4 


South Carolina 


34 


31 


3 


25,138 


25,540 


25,573 


39,003 


23,892 


24,285 


115,254 


+32.2 


48,177 


- 4.9 


Virginia 


57 


51 


6 


43,175 


46,388 


48,386 


57,505 


44,208 


46,960 


195,454 


♦ 8.3 


91,168 


+ 1.8 


West Virginia 


41 


38 


3 


25,174 


27,434 


28,709 


36,676 


26,523 


26,678 


117,993 


+31.3 


53,201 


+ 1.1 


EAST SOOTH CENTRAL 
Alabama 


269 


237 


32 


172,066 


183,259 


183,592 


281,107 


173,066 


181,236 


820,024 


+11.1 


354,302 


- 0.3 


73 


67 


6 


43,844 


45,145 


44,675 


62,448 


40,725 


43,125 


196,112 


♦ 6.9 


83 , 850 


- 5.8 


Kentucky 


69 


58 


11 


38,678 


41,537 


42,411 


64,079 


42,224 


42,555 


186,705 


+17.1 


84,779 


♦ 5.7 


Mississippi 


52 


49 


3 


36,964 


41,088 


40,845 


75,150 


36,746 


40,552 


194,047 


+ 9.5 


77,298 


- 1.0 


Tennessee 


75 


63 


12 


52,580 


55,489 


55,661 


79,430 


53,371 


55,004 


243,160 


♦11.6 


108,375 


♦ 0.3 


WEST SOOTH CENTRAL 
Arkansas 


393 


362 


31 


286,311 


306 , 392 


325,728 


502 , 752 


304,199 


319,647 


1,421,183 


+12.5 


623,846 


+ 5.3 


65 


59 


6 


44,886 


48,158 


49,102 


80,738 


47,419 


49,769 


222 , 884 


♦11.9 


97,188 


+ 4.5 


Louisiana 


49 


44 


5 


24,997 


24,875 


29,087 


39,278 


28,297 


26,867 


118,237 


+ 9.2 


55 , 164 


♦10.6 


Oklahoma 


67 


63 


4 


49,936 


52,871 


54,625 


89,608 


52,273 


53,287 


247,040 


+12.2 


105,560 


♦ 2.7 


Texas 


212 


196 


16 


166,492 


180,488 


192,914 


293,128 


176,210 


189,724 


833,022 


+13.3 


365,934 


♦ 5.5 


MOUNTAIN 
Colorado 


188 


183 


5 


189.619 


206,604 


218,486 


427 , 072 


188,757 


200,809 


1,041,781 


+19.7 


389.566 


- 1.7 


61 


60 


1 


63,611 


69,464 


73,550 


133,655 


63,977 


68,351 


340,280 


♦20.6 


132,328 


- 0.6 


Idaho 


19 


18 


1 


20,040 


21,596 


22,819 


48,144 


19,564 


21,293 


112,599 


+15.0 


40,857 


- 1.9 


Montana 


27 


24 


3 


24,235 


27,064 


29,014 


63,097 


24,401 


25,220 


143,410 


♦ 5.8 


49,621 


- 3.3 


Utah 


28 


28 


— 


27,602 


30,023 


30,429 


63,752 


26,228 


28,576 


151,806 


♦30.8 


54,804 


- 4.9 


Wyoming 


19 


19 


40 


18,056 


19,570 


22,245 


46,141 


18,224 


19,728 


106,012 


♦16.4 


37,952 


+ 0.9 


PACIFIC 
California 


327 


287 


281 , 586 


304,743 


323,457 


513,183 


293.454 


310,858 


1,422,969 


♦23.6 


604,312 


♦ 3.1 


216 


188 


28 


178,375 


190,430 


197,982 


295,054 


187,533 


197,813 


861,841 


+22.0 


385,346 


+ 4.5 


Oregon 


42 


38 


4 


34,224 


38,827 


43,702 


82,111 


36,208 


39,620 


198,864 


+29.0 


75,828 


+ 3.8 


Washington 


69 


61 


8 


68,987 


75,486 


81,773 


136,018 


69,713 


73,425 


362,264 


+24.7 


143,138 


- 0.9 


Cities of more than 




























500,000 Population 




























Baltimore 


18 


16 


2 


9,799 


10,367 


10,492 


12,199 


9,905 


10,806 


42,857 


♦12.5 


20,711 


♦ 2.7 


Boston 


14 


12 


2 


73,316 


66,594 


69,336 


79,669 


76,642 


70,020 


288,915 


- 3.4 


146,662 


+ 4.8 


Chicago 


53 


41 


12 


63,536 


71,981 


72 , 975 


92,381 


67,532 


68,308 


300,873 


♦21.6 


135,840 


+ 0.2 


Cleveland 


23 


19 


4 


14,688 


16,079 


16,038 


17,246 


15,167 


15,657 


64,051 


- 7.6 


30,824 


+ 0.2 


Detroit 


14 


11 


3 


12,738 


15,087 


16,294 


17,397 


13,623 


14,393 


61,516 


+42.0 


28,016 


+ 0.7 


Los Angeles 


29 


24 


5 


26,205 


25,412 


25,704 


31,495 


26,352 


26,286 


108,816 


♦16.7 


52,638 


+ 2.0 


New York 


217 


131 


86 


305,627 


335,420 


341,112 


396,690 


334,431 


312,751 


1,378,849 


♦23.5 


647,182 


+ 1.0 


Philadelphia 


34 


16 


18 


31,910 


34,029 


44,449 


46,085 


38,071 


33,033 


156,473 


+31.4 


71,104 


+ 7.8 


San Francisco 


19 


14 


5 


13,782 


14,948 


14,564 


17,472 


19,376 


15,280 


60,766 


+57.5 


34,656 


+20.6 


St. Louis 


33 


25 


8 


15,356 


15,651 


16,121 


18,973 


15,571 


14,583 


66,101 


♦17.3 


30,154 


- 2.8 


States and cities wi\ 


i less the 


n 14 stor 


es reportir 


g are not s 


own separat 


e(y. Data t 


ir such Slad 


s are included in their r 


espective geograi 


hie divisit 


n totals. 




Note: Pay roU doe* not inc 


ude comp 


ensation t 


>r services 


of propriety 


rs of uninco 


rporated bust 


nesses, and 


cannot be compared with 


sales without a 


djustment 


for proprietors 


services. 



Immediate _—._._____ Preliminary report 

Rel ..« DEPARTMENT OF COMMERCE ( 3 p * el) P 

Bureau of the Census 
Washington 

Census Survey ol Business: 1937-38 
Retail Distribution 



ELECTRICAL SUPPLY STORES 

Slightly more than 100 electrical supply stores throughout the country, with aggregate 
sales in 1937 of $5,125,000, reported to the Bureau of the Census that their sales during the 
first half of 1938 were off 20.7 percent as compared with the same period of 1937. The first 
quarter of 1938 showed a loss of 14.6 percent and the second quarter a loss of 25.6 percent in 
comparison with the corresponding quarters of 1937. Compared with 1935, the latest year covered 
by a regular Business Census, their 1937 sales represent an increase of 42.9 percent. These are 
among the conclusions announced today by William L. Austin, Director, Bureau of the Census, in a 
preliminary report issued in connection with the Census Survey of Business for 1937-38. 

Sales 



The total volume of sales for 1937 was distributed by quarters as follows: First quar- 
ter, 21.3 percent; second quarter, 26.8 percent; third quarter, 25.5 percent; fourth quarter, 
26.4 percent. All geographic divisions show sales increases from 1935 to 1937. A comparison of 
the first half of 1938 with the first half of 1937 shows an increase of 5.1 percent for the South 
Atlantic and East South Central Divisions combined, with decreases for the remaining divisions, 
ranging from 12.2 percent for the West South Central and Mountain Divisions combined to 29.9 per- 
cent for the New England Division. 

Pay Roll 

Of the 103 stores included in the Survey, four reported no paid employees. The remain- 
ing 99 stores reported pay roll, exclusive of the services of proprietors, to the amount of 
$1,125,000 for 1937, representing an increase of 43.9 percent over their pay roll for 1935. They 
reported a total pay roll of $477,000 for the first half of 1938, a decrease of 10.7 percent as 
compared with the same period of 1937. A summary comparison of pay roll and sales follows: 

Percent Change 
Sales Pay Roll 

Year 1937 compared with 1935 +42.9 +43.9 

First half 1938 compared with first half 1937 -20.7 -10.7 

Size of Sample 

The stores included in this Survey constitute a sample of 16 percent in sales and seven 
percent in number of all electrical supply stores shown in the 1935 Census. A summary follows: 

Stores Sales in 1935 



1935 Census 1,469 $21,905,000 

1937 Survey 103 3,587,000 

Percent Sample 7$ 16$ 

Attached are tables showing sales and pay roll for each quarter by geographic divisions. 
Four divisions are shown in combination because of the small number of stores included in the 
sample. 



Page 2 

Scope of Survey 

The data contained In this report were supplied by 103 electrical supply stores, which 
submitted returns for the current Census Survey of Business prior to the closing date. This re- 
port is not intended to present a complete picture of the business done by all retail electrical 
supply stores, but rather to provide a reliable indicator of trends since the last regular Busi- 
ness Census. The canvass for the Surrey was conducted by mail from lists composed only of stores 
included in the 1935 Census of Business. Stores with 1935 sales of less than $5,000, and those 
which came into existence since 1935 were not canvassed, and those which have gone out of busi- 
ness necessarily are omitted. Reporting for this Survey was voluntary; hence, some stores failed 
to cooperate or delayed their returns beyond the closing date. For convenience in evaluating the 
importance of the stores included, percentage columns are carried in the accompanying sales table 
which show the weight of sample by geographic divisions. 

- - 

This is one of a series of retail reports issued in connection with the Census Survey 
of Business: 1937-38. It will be followed promptly by similar releases for other kinds of 
business, and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and 
is nation-wide in scope. It is being conducted by -the Bureau of the Census with funds provided 
by the Works Progress Administration. The project is under the direction of Fred A. Gosnell, 
Chief Statistician, who was also in charge of previous Business Censuses. Retail trade reports 
are prepared under the immediate supervision of James 0. Raid. 













































Page 3 


CENSUS SURVEY OF BUSINESS: 1937-38 


RETAIL DISTRIBUTION 




ELECTRICAL SUPPLY STORES 


TABLE 1. -SALES, BY QUARTERS FOR 1938 (FIRST HALF AND 1937; AND FOR THE YEAR 1935 




FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS. 






Size And Proportion Of Sample 


Sales By Quarters, 1937-38 i.dd ooo) 


Year 1937 


First Half 1938 


Number 
































Of 




























Percent 


GEOGRAPHIC DIVISION 


Stores 


STORES 


Of Stores 


Sales 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 
Chance 




Chance 
From 
First 
Half 




Includ- 


To All 


In 1937 38 


To All 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 




Sales 




ed In 
1937-38 


Stores 
In 193S 


Survey 


Sales 
In 1935 


1937 


1937 


1937 


1937 


1938 


1938 




1935 






Survey 


Census 


(add 000) 


Census 
















{ add 000) 




(add 000 1 


1937 


UNITED STATES 
New England 


103 


7 


$3,587 


16 


♦1,090 


$1,376 


$1,308 


$1,351 


$931 


$1 


,024 


$5,125 


♦42.9 


$1,955 


-20.7 


9 


9 


526 


28 


153 


201 


174 


200 


116 




132 


728 


♦38.4 


248 


-29.9 


Middle Atlantic 


26 


7 


1,165 


18 


359 


424 


374 


420 


308 




325 


1,577 


♦35.4 


633 


-19.2 


East North Central 


25 


9 


879 


19 


290 


379 


377 


354 


242 




260 


1,400 


♦59.3 


502 


-25.0 


West North Central 


11 


5 


196 


9 


54 


62 


67 


74 


47 




49 


257 


♦31.1 


96 


-17.2 


South Atlantic and 
































East South Central 


5 


4 


189 


8 


52 


86 


85 


92 


62 




83 


315 


♦ 66.7 


145 


♦ 5.1 


West South Central and 
































Mountain 


5 


3 


75 


4 


22 


27 


26 


28 


19 




24 


103 


♦37.3 


43 


-12.2 


Pacific 


22 


12 


557 


20 


160 


197 


205 


183 


137 




151 


745 


♦33.8 


288 


-19.3 




ELECTRICAL SUPPLY STORES 






TABLE 2.-PAY ROLL, BY QUARTERS FOR 1938(FIRST HALF) AND 


1937 




FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS. 






Number Of Stores Includ- 
ed In 1937-38 Survey 


Pay Roll By Quarters, 1937-38 (a.e note) 


Year 1937 


First Half 1938 
















































Percent 


GEOGRAPHIC DIVISION 




Report- 


Report- 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 




Chance 




Total 


ing 


ing No 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Pay Roll 




Pay Roll 


From 




Pay 


Pay 


1937 


1937 


1937 


1937 


1938 


1938 




From 




First 






Roll 


Roll 














(tee note) 


1935 


(tee note) 


Half 
1937 


UNITED STATES 
New England 


103 


99 


4 


(252,261 


$282,086 


$285,777 


$304,666 


$234,855 


$242,220 


$1,124,790 


A3. 9 


$477,075 


-10.7 


9 


9 


- 


42,878 


52,560 


48,982 


53,869 


39,134 


44,276 


198,289 


♦33.7 


83,410 


-12.6 


Middle Atlantic 


26 


25 


1 


55,765 


60,417 


62,829 


74,158 


61,733 


58,771 


253,169 


♦27.5 


120 , 504 


♦ 3.7 


East North Central 


25 


25 


" 


73,018 


83,190 


80,191 


87,908 


62,688 


67,672 


324,307 


♦63.9 


130,360 


-16.5 


West North Central 


11 


9 


2 


16,402 


16,829 


16,955 


17,438 


13,691 


11,394 


67 , 624 


♦41.8 


25,085 


-24.5 


South Atlantic and 




























East South Central 


5 


5 


— 


9,346 


11,582 


12,128 


14,487 


11,180 


12,374 


47,543 


♦21.3 


23,554 


♦12.5 


West South Central and 




























Mountain 


5 


5 


— 


2,353 


2,999 


3,196 


3,273 


2,880 


3,384 


11,821 


♦ 61.0 


6,264 


+17.0 


Pacific 


22 


21 


1 


52,499 


54,509 


61,496 


53,533 


43,549 


44,349 


222,037 


♦ 55.5 


87,898 


-17.9 


Nott: Pay roll dot* not incl 


ide compensation for services of proprietors oi unincorporated businesses, and cannot be compared with 

Slate, Comprhtng Geographic Dloitlon,.- 


sales without adjustment tor proprietors' services. 


NEW ENCLAND-Ca 


nn., Main., Man, N. H., R. 1., Vl. EAST SOUTH CENTRA! 


. — Ala., Ko., Mi,,., Tenn. 


MIDDLE ATLANTIC 


-N. J.. N. Y., Pe. U/EST SOUTH CENTRA 


L-Ark., La., Okie. T,«. 


EAST NORTH CEN 


rRAL...Iit, Ini, Kid... Ohio, Wu. MOUNTAIN-An... Colo. 


Idaho. Monl.. Neo.. N. Ma., Ula», Woo. 


WEST NORTH CENTRAL-lowa, Kant., Minn., Mo., Nab*., N. Dak, S. Dak. PACIFIC— Calif., Orag.. Wash. 


SOUTH ATLANTIC. 


Del. D. Co Flo., Co., Md., N C. 5. C, Va., W. Va. 





£ulT e DEPARTMENT OF COMMERCE ^uZtT" 

Bureau of the Census • 

Washington 

Census Survey of Business: 1937-38 
Retail Distribution 



FAMILY CLOTHING STORES (CHAINS ONLY) 

Eighteen family clothing chain organizations, operating 236 stores throughout the 
country witn aggregate sales of $21,972,000 in 1937, reported to the Bureau of the Census that 
their sales for the first half of 1938 were off 16.6 percent as compared with the same period 
of 1937. The first quarter of 1938 showed a loss of 24.2 percent and the second quarter a loss 
of 9.7 percent in comparison with the corresponding quarters of 1937. Their 1937 sales repre- 
sent an increase of 20.6 percent as compared with a total of $18,214,000 for 234 stores in 1935, 
the latest year covered by a regular Business Census. These are among the conclusions announced 
today by William L. Austin, Director, Bureau of the Census, in a preliminary report issued in 
connection with the Census Survey of Business for 1937-38. 

A comparison with previous Census totals follows: 

Family Clothing Stores - Chains 



Change from 
Stores Sales Preceding Period 



1929 Census 1,585 $150,739,000 

1933 Census 550 37,588,000 -75.1$ 

1935 Census 923 74,008,000 +96.9$ 

Identical chain organizations included in this Survey: 

Year 1935 234 18,214,000 

Year 1937 236 21,972,000 +20.6$ 

First Half 1937 (18 organizations) 9,912,000 

First Half 1938 (18 organizations) 8,265,000 -16.6$ 



Sales 



The total volume of sales for 1937 was distributed by quarters as follows: First quar- 
ter, 21.5 percent; second quarter, 23.6 percent; third quarter, 20.1 percent; fourth quarter, 34.8 
percent. With the exception of the New England and South Atlantic Divisions, all geographic di- 
visions show sales increases from 1935 to 1937. A comparison of the first half of 1938 with the 
first half of 1937 shows decreases for all divisions, with the exception of the West North Central 
Division and the East and West South Central Divisions combined. 

Pay Roll 

Total store pay roll (not including central -off ice nor warehouse pay rolls) amounted to 
$3,568,000 for 1937, representing an increase of 29.0 percent over the total for 1935. For the 
first half of 1938 a pay roll of $1,651,000 was reported, a decrease of 2.8 percent as compared 
with the same period of 1937. A summary comparison of pay roll and sales follows: 



Year L937 compared with 1935 

First half 1938 compared with first half 1937 



Percent 


, Change 


Sales 


Pay Roll 


+20.6 
-16.6 


+29.0 
- 2.8 



Page 2 

Size of Sample 

The stores included in this Survey constitute a sample of 25 percent in sales, and 25 
percent in number of all chain family clothing stores shown in the 1935 Census. A summary follows: 

Stores Sales in 1935 

1935 Census 923 $74,008,000 

1937 Survey 234 18,214,000 

Percent Sample 25$ 25£ 

Identical Chain Units (Stores) 

Tables are shown in this report for 200 identical chain units for which separate and 
comparable data are available for both 1937 and 1935. A similar report was issued recently for 
identical independent family clothing stores. Following is a comparison of percentage changes 
in sales and pay roll for identical chain organizations, chain units and independent stores: 

Percent Change 



Year 1935 To First Half 1937 To 

Year 1937 First Half 1938 

Sales Pay Roll Sales Pay Roll 

Identical chain organizations (18) +20.6 +29.0 -16.6 -2.8 
Identical chain units (200) +19.8 +29.6 -18.5 -4.9 

Identical independent stores (868) +12.8 +21.2 -11.1 -5.1 

Tables 1 and 2 show sales and pay roll for identical chain organizations, by quarters 
and geographic divisions and Tables 1A and 2A show the same information for the 200 identical 
chain units. 

Scope of Survey 

The data contained in this report were supplied by 18 retail family clothing chain 
organizations which submitted returns for the current Census Survey of Business prior to the clos- 
ing date. This report is not intended to present a complete picture of the chain retail family 
clothing trade, but rather to provide a reliable indicator of trends since the last regular Busi- 
ness Census. The canvass for the Survey was conducted by mail from lists composed only of chains 
included in the 1935 Census of Business. Reporting for this Survey was voluntary; hence, some 
chains failed to cooperate or delayed their returns beyond the closing date. For convenience in 
evaluating the importance of the stores included, percentage columns are carried in the accom- 
panying sales tables which show the weight of sample by geographic divisions. 

- - 

This is one of a series of retail reports issued in connection with the Census Survey of 
Business: 1937-38. It will be followed promptly by similar releases for other kinds of business, 
and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided by 
the Works Progress Administration. The project is under the direction of Fred A. Gosnell, Chief 
Statistician, who was also in charge of previous Business Censuses. Retail trade reports are pre- 
pared under the immediate supervision of James 0. Reid. 



CENSUS SURVEY OF BUSINESS: 1937-38 



FAMILY CLOTHING STORES {chains only) 

TABLE 1.--SALES, BY QUARTERS FOR 1938 (.FIRST HALF)aND 1937; AND FOR THE YEAR 1935 

IDENTICAL CHAIN ORGANIZATIONS, BY GEOGRAPHIC DIVISIONS 

[Represents all units l .tor««>, including new and discontinued units, operated during the period covered] 



Page 3 

RETAIL DISTRIBUTION 



GEOGRAPHIC DIVISION 



UNITS) STATES 

New England 

Middle Atlantic 

East North Central 

West North Central 

South Atlantic 

East South Central & 
West South Central 

Mountain and Pacific 



Size And Proportion Of Sample 



Number 

Of 
Chains 
Includ- 
ed In 
1937-38 
Survey 



18 



Number 

Or 

Units 

Reported 



1935 Sales 
Of Units 
Included 
In 1937-38 
Survey 

Udd 000) 



318,214 



649 
2,208 
1,578 

648 
1,373 

3,263 
8,495 



Percent 
Of Such 

Sales 
To All 

Sales 
In 1935 
Census 



24.6 



13.2 

19.2 

8.2 

7.9 

18.0 

31.0 
70.7 



Sales By Quarters. 1937-38 I.m ooo) 



First 

Quarter 

1937 



$4,723 



140 
547 
429 
119 
289 

759 
2,440 



Second 

Quarter 

1937 



$5,189 



182 
640 
529 
134 

301 

901 
2,502 



Third 

Quarter 

1937 



$4,415 



109 
397 
351 
168 
184 

869 
2,337 



Fourth 

Quarter 

1937 



$7 , 645 



194 
991 
712 
237 
564 

1,583 
3,364 



First 

Quarter 

1938 



$3 , 578 



91 

312 
187 
112 
137 

673 
2.0C6 



Second 

Quarter 

1938 



$4,687 



148 
506 
294 
161 
226 

1,011 
2,341 



Sales 

(■ad 000) 



$21,972 



625 
2,575 
2,021 

658 
1,338 

4,112 
10,643 



Percent 
Chance 

From 

1935 



♦ 20.6 



- 3.7 

♦16. 6 
♦28.1 
<- 1.5 

- 2.6 

♦26.0 
♦ 25.3 



First Half 1938 



$8,265 



239 

818 
481 
273 
363 

1,684 
4,407 



Percent 
Chance 
From 
First- 
Half 
1937 



-16.6 



-25.8 
-31.1 
-49.8 

♦ 7.9 
-38.5 

♦ 1.4 
-10.8 



GEOGRAPHIC DIVISION 



UNITED STATES 

New England 

Middle Atlantic 

East North Central 

nest North Central 

South Atlantic 

East South Central and 
West South Central 

Mountain and Pacific 



FAMILY CLOTHING STORES («*«*■ on.„) 

TABLE 2.--PAY ROLL, BY QUARTERS FOR 1938(FIRST HALf)aND 1937 

IDENTICAL CHAIN ORGANIZATIONS, BY GEOGRAPHIC DIVISIONS 

\Represents all units [stores), including new and discontinued units, operated during the period couerej] 



Number 

Of 
Chains 
Includ- 
ed In 
1937-38 
Survey 



Number 

Of 

Units 

Reported 



Payroll By Quarters, 1937-38 (m. 



First 

Quarter 

1937 



$831,131 



21,524 
97,203 
65,500 
17,526 
46,824 

98,867 
483,687 



Second 

Quarter 

1937 



$866,841 



24,491 
101,206 
69 , 577 
16,057 
49 , 165 

104,213 
502,132 



Third 

Quarter 

1937 



$865,899 



21,932 
99,160 
65,585 
21,340 
46,641 

110,677 
500,564 



Fourth 

Quarter 

1937 



$1,004,412 



23,830 
110 , 631 
74,969 
22,934 
57,161 

136,315 
578,572 



First 

Quarter 

1938 



$811,671 



19 , 613 
91,730 
53,860 
18,134 
41,892 

107,020 
479,422 



Second 

Quarter 

1938 



$839 , 177 



22,536 
96,017 
53,293 
19,199 
51,383 

118,857 
477,892 



Pay Roll 

( Me note ) 



$3,568,283 



91,777 
408,200 
275,631 

77,857 
199,791 

450,072 
2,064,955 



Percent 

Chance 

From 

1935 



♦29.0 



♦ 9.6 

♦ 18.2 
♦15.6 

- 1.1 

- 4.9 

♦ 16.9 
♦44.9 



First Half 1938 



Pay Roll 

( *ee note ) 



$1,650,848 



42,149 
187,747 
107 , 153 
37,333 
93,275 

225,877 
957,314 



Percent 
Change 
From 
First- 
Half 
1937 



- 2.8 



- 8.4 

- 5.4 
-20.7 

♦ 11.2 

- 2.8 

♦ 11.2 

- 2.9 



Nole : Pay roll does not include compensation for the personnel of central offices and warehouses. 

Stain Compriiine Geographic Divtliont: 
NEW ENCLAND-.Conn., Maine, Mom., N. H.. R. 1., Vl. 
MIDDLE ATLANTIC.-N. 1., N. Y., Pa. 
EAST NORTH CENTRAL-lll. Ind., Mich.. Ohio, Wl*. 

WEST NORTH CENTRAL- -Iowa, Kane., Mittti., Mo., Nebr., N. Dak, S. Dak 
SOUTH ATLANTIC Del., D. C Flo., Co., Mi, N. C, S. C, Va., W. Va. 



EAST SOUTH CENTRAL-Ala., (Co., Mlu., Torn. 
WEST SOUTH CENTRAL-Ark, La., OUa., Tax. 
MOUNTAIN—Arit.. Colo.. Mono. Mom., Nov.. N. Max., Utah, Woo. 
PACIFIC— Calif., Ore... Wath. 



Page 4 



CENSUS SURVEY OF BUSINESS: 1937-38 RETAIL DISTRIBUTION 


FAMILY CLOTHING STORES [chain, only) 


TABLE 1A.--SALES, BY QUARTERS FOR 1938(FIRST HALF)aND 1937; AND FOR THE YEAR 1935 


IDENTICAL CHAIN UNITS (STORES| , BY GEOGRAPHIC DIVISIONS 




Size And Proportion Of Sample 


Sales By Quarters, 1937-38 (_d ooo) 


Year 1937 


First Half 1938 


Number 


Percent 




Percent 
























Of 


Of Such 




Of Such 






















GEOGRAPHIC DIVISION 


Stores 
Includ- 


Stores 
To All 


Included 
IN 1937 38 


Sales 
To All 


First 
Quarter 


Second 
Quarter 


Third 
Quarter 


Fourth 
Quarter 


First 
Quarter 


Second 
Quarter 


Sales 


Chance 


Sales 


From 




ed In 


Stores 


Sales 


1937 


1937 


1937 


1937 


1938 


1938 




1935 




Half 




1937-38 


In 1935 




In 1935 




















1937 




Survey 


Census 


(edd 000) 


Census 














l.dd 000) 




l.dd 000) 


UNITED STATES 
New England 


200 


22 


,17,159 


23 


$4,424 


14,918 


$4,156 


♦7,050 


$3,264 


$4,352 


$20,548 


♦ 19.8 


$7,616 


-18.5 


8 


10 


589 


12 


140 


182 


109 


194 


91 


148 


625 


♦ 6.1 


239 


-25.8 


Middle Atlantic 


42 


24 


1,894 


16 


479 


557 


326 


855 


231 


452 


2,217 


♦17.1 


683 


-34.1 


East North Central 


40 


25 


1,562 


8 


392 


485 


320 


654 


162 


272 


1,851 


♦ 18.5 


434 


-50.5 


West North Centra] 


10 


16 


558 


7 


95 


134 


119 


183 


83 


124 


531 


- 4.8 


207 


- 9.6 


South Atlantic 


19 


13 


972 


13 


207 


202 


127 


397 


103 


163 


933 


- 4.0 


266 


-35.0 


East South Central and 






























West South Central 


63 


27 


3,089 


29 


732 


870 


818 


1,436 


583 


865 


3,856 


♦24.8 


1,448 


- 9.6 


Mountain and Pacific 


18 


29 


8,495 


71 


2,379 


2,488 


2,337 


3,331 


2,011 


2,328 


10,535 


♦ 24.0 


4,339 


-10.8 


FAMILY CLOTHING STORES (chains only) 


TABLE 2 A.- PAY ROLL, BY QUARTERS FOR 1938 (FIRST HALF) AND 1937 


IDENTICAL CHAIN UNITS (STORES) , BY GEOGRAPHIC DIVISIONS 


GEOGRAPHIC DIVISION 


Number 

Of 
Stores 
Includ- 


Pay Roll By Quarters, 1937-38 (•» not.) 


Year 1937 


First Half 1938 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 
Chance 

From 

1935 




Percent 
Chance 
From 
First 
Half 
1937 




ed In 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Pay Roll 


Pay Roll 


■ 


1937-38 
Survey 


1937 


1937 


1937 


1937 


1938 


1938 


(.« „.i.) 


(tee note ) 


UNITED STATES 
New England 


200 


.785,161 


$828,900 


(826,108 


$947,143 


$757,009 


$777,839 


$3,387,312 


♦29.6 


$1,534,848 


- 4.9 


8 


21 , 524 


24,491 


21,932 


23,830 


19,613 


22,536 


91,777 


♦28.9 


42,149 


- 8.4 


Middle Atlantio 


42 


88,858 


91,278 


88,902 


99,309 


81,962 


85,352 


368,347 


♦20.4 


167,314 


- 7.1 


East North Central 


40 


60,552 


64,270 


62,395 


68,813 


49,890 


50,249 


256,030 


♦ 9.8 


100,139 


-19.8 


West North Central 


10 


15,235 


15,602 


16,160 


18,888 


14,961 


15,714 


65,885 


- 6.8 


30,675 


- 0.5 


South Atlantio 


19 


32,979 


34,477 


33,458 


39,371 


29,953 


28,862 


140,285 


- 3.8 


58,815 


-12.8 


East South Central 
























and West South Central 


63 


94, 611 


99,510 


102,697 


124,207 


93,846 


99,880 


421,025 


+16.6 


193,726 


- 0.2 


Mountain and Pacific 


18 


471,402 


499,272 


500 , 564 


572,725 


466,784 


475 , 246 


2,043,963 


♦43.4 


942,030 


- 3.0 


Nole: Pay roll does not include compensation for the personnel of central offices and warehouses. 


Stain Compriliit, Orographic Drtxitoni: 


NEW ENC-LAND-Cnn., M.ln., Man. N. H.. R. /.. VI. EAST SOUTH CENTRAL_AI_, K,., Kkh T«nn. 


MIDDLE ATLANTIC-!*. >., N. V., Po. WEST SOUTH CENTRAL_A.lt, L_, 0U_, T_. 


EAST NORTH CENTRAL-IIL, lad., Mich., Okie, W_ MOUNTAIN— Arts.. Colo., Idaho. Mm.. Nr»., N. Max., Uuh, W,a. 


WEST NORTH CENTRAL-lauta, Kant, Minn.. Ma., Nob*., N. Dak., S. Dak. PACIFIC— Call}., Chat.. Wash. 


SOUTH ATLANTIC-D«I., D. C, Fie., Ce,, Me., N. C, S. C, Vo., W. V«. 



iZT" DEPARTMENT OF COMMERCE ^TZ-T" 

Bureau of the Census * 

Washington 

Census Survey of Business: 1937-38 
Retail Distribution 



FAMILY CLOTHING STORES (EXCEPT CHAINS) 

Nearly 900 independent family clothing stores throughout the country, with aggregate 
sales In 1937 of $92,844,000, reported to the Bureau of the Census that their sales for the 
second quarter of 1938 Increased 19.8 percent over the preceding quarter. Sales during the 
first half of 1938 were off 11.1 percent as compared with the same period of 1937. The first 
quarter of 1938 showed a loss of 13.2 percent and the second quarter a loss of 9.3 percent in 
comparison with the corresponding quarters of 1937. Compared with 1935, the latest year covered 
by a regular Business Census, their 1937 sales represent an increase of 12.8 percent. These are 
among the conclusions announced today by William L. Austin, Director, Bureau of the Census, in a 
preliminary report issued in connection with the Census Survey of Business for 1937-38. 

A comparison with previous Census totals follows: 

Family Clothing Stores (Except Chains) Change from 

Stores Sales Preceding Period 

1929 Census 8,966 $401,614,000 

1933 Census 5,215 147,783,000 -63.2# 

1935 Census 6,958 284,841,000 +92.7$ 

Identical stores included in this Survey: 

Year 1935 868 81,785,000 

Year 1937 868 92,244,000 +12. 8# 

First Half 1937 868 42,857,000 

First Half 1938 868 38,096,000 -31. 1# 

Sales 

The total volume of sales for 1937 was distributed by quarters as follows: First quar- 
ter, 21.7 percent; second quarter, 24.8 percent; third quarter, 19.9 percent; fourth quarter, 
33.6 percent. All geographic divisions and all but three States (New Hampshire, New Mexico and 
South Carolina) and the District of Columbia show sales increases from 1935 to 1937. For the 
first half of 1938 all geographic divisions show decreases as compared with the first half of 
1937, ranging from two-tenths of 1 percent for the West South Central Division to 20.1 percent 
for the New England Division. 

Pay Roll 



Of the 868 stores included in the Survey, 113 reported no paid employees. The remaining 
755 stores reported pay roll, exclusive of the services of proprietors, to the amount of $14,468,000 
for 1937, representing an increase of 21.2 percent over their pay roll for 1935. They reported a 
total pay roll of $6,636,000 for the first half of 1938, a decrease of 5.1 percent as compared with 
the same period of 1937. A summary comparison of pay roll and sales follows: 

Percent Change 
Sales Pay Roll 

Year 1937 compared with 1935 +12.8 +21.2 

First half 1938 compared with first half 1937 -11.1 - 5.1 



Page 2 

Size of Sample 

The stores included in this Surrey constitute a sample of 29 percent in sales, and 12 
percent in number of all family clothing stores (ezcept units of chains) shown in the 1935 Census. 
A summary follows: 



1935 Census 
1937 Survey 

Percent Sample 



Stores 

6,958 
868 

1256 



Sales in 1935 

#284,841,000 
81,785,000 

29* 



Compared with the above average size of sample, the proportion of coverage for princi- 
pal cities is as follows: 





Size 


of Sample 




Size 


Of 


Sample 


City 


Store 


s Sales 


City 


St or 


ss 


Sales 




i 


i 




* 




% 


Baltimore 


3 


1 


Milwaukee 


21 




36 


Boston 


7 


12 


New York 


13 




76 


Buffalo 


10 


36 


Philadelphia 


8 




21 


Chicago 


16 


ie 


Pittsburgh 


13 




33 


Cleveland 


10 


5 


San Francisco 


4 




21 


Detroit 


13 


5 


St. Louis 


8 




52 


Los Angeles 


15 


32 











The classification "Family Clothing Stores", for Census purposes, represents stores sell- 
ing clothing, furnishings and accessories for men, women and children, usually including shoes. 
Attached are tables showing sales and pay roll for each quarter by geographic divisions, States, 
and principel cities. Separate figures are not shown in the tables for States and cities with five 
or less stores reporting, or for which the sample represents less than 10 percent of the 1935 sales. 
However, data for the States omitted are included in the totals of their respective geographic divi- 
sions. 

Scope of Survey 

The data contained in this report were supplied by 868 family clothing stores, other than 
units of chains, which submitted returns for the current Census Survey of Business prior to the 
closing date. This report is not intended to present a complete picture of the retell family cloth- 
ing trade, but rather to provide a reliable indicator of trends since the last regular Business 
Census. The canvass for the Survey was conducted by mail from lists composed only of stores includ- 
ed in the 1935 Census of Business. Stores with 1935 sales of less than #5,000, and those which came 
into existence since 1935 were not canvassed, and those which have gone out of business necessarily 
are omitted. Reporting for this Survey was voluntary; hence, some stores failed to cooperate or 
delayed their returns beyond the closing date. For convenience in evaluating the importance of the 
stores included, percentage columns are carried in the accompanying sales table which show the weight 
of sample by States. 



- - 

This is one of a series of retail reports issued in connection with the Census Survey of 
Business: 1937-38. It will be followed promptly by similar releases for other kinds of business 
and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funis provided by the 
Works Progress Administration. The project is under the direction of Fred A. Cornell , Chief Stat- 
istician, who was also in charge of previous Business Censuses. Retail trade reports'are prepared 
under the immediate supervision of James 0. Reid. 































Page 3 


CENSUS SURVEY OF BUSINESS: 1037-38 


FAMILY CLOTHING STORES [except chains) 






RETAIL DISTRIBUTION 


TABLE 1. -SALES, 


BY QUARTERS FOR 1938 (FIRST HALFJAND 1937; AND FOR THE YEAR 1935 




FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, 


STATES AND PRINCIPAL CITIES. 






DIVISION, STATE 
And 
CITY* 


Size 


And Proportion Of Sample 




Sales By Quarters, 1937-38 


{.dd 000) 




Year 1937 


First Half 1938 


Number 

Of 
Stores 

Includ- 


Percent 
Of Such 
Stores 
To All 


1935 Sales 
Of Stores 
Included 
In 193738 


Percent 

Of Such 

Sales 

To All 


First 
Quarter 


Second 
Quarter 


Third 
Quarter 


Fourth 
Quarter 


First 
Quarter 


Second 
Quarter 


Sales 


Percent 

Change 

From 


Sales 


Percent 
Change 
From 
First 
Half 
1937 




ed In 
1937-38 


Stores 
In 1935 


Survey 


Sales 
In 1935 


1937 


1937 


1937 


1937 


1938 


1938 




1935 






Survey 


Census 


(add 000) 


Census 














(add ooo) 




(add 000) 


UNITE) STATES 

NOT ENGLAND 
Connecticut 


868 


12 


♦81,785 


29 


119,965 


422,892 


♦18,374 


♦31,013 


♦17,331 


♦20,765 


♦92,244 


♦ 12.8 


♦38,096 


-11.1 


78 


13 


3.438 


18 


786 


1,074 


818 


1,226 


603 


884 


3,904 


♦13.6 


1,487 


-20.1 


23 


18 


1,424 


24 


323 


467 


354 


513 


253 


375 


1,657 


♦16.4 


628 


-20.5 


Maine 


11 


13 


271 


14 


58 


77 


64 


92 


45 


67 


291 


♦ 7.4 


112 


-17.0 


Massachusetts 


30 


11 


1,084 


14 


264 


345 


250 


408 


202 


282 


1,267 


♦16.9 


484 


-20.5 


MIDDLE ATLANTIC 
New Jersey 


199 


13 


38,468 


53 


9,845 


10,551 


7,555 


13,930 


8,529 


9,475 


41,881 


♦ 8.9 


13,004 


-11.7 


30 


11 


1,005 


17 


222 


291 


270 


391 


163 


279 


1,174 


♦16.8 


442 


-13.8 


New York 


84 


12 


33,245 


66 


8,573 


8,999 


6,289 


11,871 


7,565 


3,060 


35,732 


♦ 7.5 


15,625 


-11.1 


Pennsylvania 


85 


14 


4,218 


27 


1,050 


1,261 


996 


1,668 


801 


1,136 


4,975 


♦17.9 


1,937 


-16.2 


EAST NOHTH CENTRAL 
Illinois 


135 


12 


8,076 


17 


2,045 


2,558 


2,070 


3,332 


1,593 


2,152 


10,005 


♦23.9 


3,745 


-IB. 6 


46 


14 


3,192 


20 


845 


1,006 


782 


1,266 


692 


846 


3,899 


♦22.1 


1,538 


-16.9 


Indiana 


20 


15 


852 


14 


243 


306 


261 


402 


197 


270 


1,212 


♦42.3 


467 


-14.9 


Ohio 


25 


8 


1,960 


16 


488 


626 


502 


850 


327 


510 


2,466 


♦25.8 


837 


-24.9 


Wisconsin 


23 


22 


1,433 


39 


338 


438 


350 


575 


265 


375 


1,701 


♦18.7 


640 


-17.5 


WEST NOHTH CENTRAL 
Iowa 


74 


12 


9,452 


32 


2,139 


2,610 


2,311 


3,431 


2,003 


2,441 


10,491 


♦11.0 


4,444 


- 6.4 


8 


10 


1,114 


32 


226 


285 


262 


423 


227 


293 


1,196 


♦ 7.4 


520 


♦ 1.9 


Kansas 


16 


16 


522 


14 


114 


139 


127 


192 


103 


120 


572 


♦ 9.6 


223 


-11.9 


Minnesota 


20 


15 


2,541 


43 


647 


799 


703 


960 


612 


737 


3,109 


♦ 22.4 


1,349 


- 6.7 


Missouri 


18 


9 


3,822 


30 


819 


1,045 


888 


1,365 


761 


983 


4,117 


♦ 7.7 


1,744 


- 6.4 


Nebraska 


10 


15 


1,411 


51 


327 


333 


318 


477 


293 


299 


1,455 


♦ 3.1 


592 


-10.3 


SOOTH ATLANTIC 
Delaware 


133 


11 


6,222 


15 


1,443 


1,666 


1,426 


2,486 


1,271 


1,564 


7,021 


♦12.8 


2,335 


- 8.8 


6 


33 


321 


64 


80 


112 


85 


141 


66 


114 


'418 


♦36.4 


180 


- 6.3 


Florida 


20 


13 


645 


17 


231 


190 


120 


248 


235 


187 


789 


♦22.3 


422 


♦ 0.2 


Georgia 


17 


9 


918 


15 


218 


262 


213 


358 


182 


223 


1,051 


♦ 14.5 


405 


-15.6 


Maryland 


11 


9 


553 


13 


104 


166 


161 


198 


85 


152 


629 


♦ 13.7 


237 


-12.2 


North Carolina 


27 


11 


1,639 


19 


351 


382 


354 


672 


315 


371 


1,759 


♦ 7.3 


686 


- 6.4 


Virginia 


24 


13 


1,275 


19 


287 


332 


291 


524 


248 


302 


1,434 


♦ 12.5 


550 


-11.1 


West Virginia 


15 


10 


550 


14 


115 


154 


141 


251 


97 


153 


661 


♦ 20.2 


250 


- 7.1 


EAST SOUTH CENTRAL 
Alabama 


56 


10 


2,535 


16 


557 


708 


588 


1,026 


465 


646 


2,879 


♦ 13.6 


1,111 


-12.2 


9 


7 


527 


12 


112 


130 


122 


213 


89 


124 


577 


♦ 9.5 


213 


-12.0 


Kentucky 


17 


10 


742 


14 


195 


241 


198 


293 


154 


205 


927 


♦ 24.9 


359 


-17.7 


Mississippi 


7 


8 


214 


10 


42 


58 


60 


99 


41 


56 


259 


♦ 21.0 


97 


- 3.0 


Tennessee 


23 


16 


1,052 


24 


208 


279 


208 


421 


181 


261 


1,116 


♦ 6.1 


442 


- 9.2 


WEST SOUTH CENTRAL 
Louisiana 


85 


12 


5,648 


18 


1,284 


1,636 


1,544 


2,479 


1,283 


1,630 


6,943 


♦ 22.9 


2,913 


- 0.2 


12 


11 


779 


12 


172 


214 


210 


391 


172 


248 


987 


♦ 26.7 


420 


♦ 8.8 


Oklahoma 


13 


11 


607 


13 


111 


144 


157 


230 


112 


141 


622 


♦ 2.5 


253 


- 0.8 


Texas 


53 


13 


4,142 


22 


973 


1,247 


1,169 


1,798 


976 


1,215 


5,187 


♦25.2 


2,191 


- 1.3 


MOUNTAIN 
Colorado 


29 


i; 


1,508 


IE 


343 


411 


397 


627 


297 


378 


1,778 


♦ 17.9 


675 


-10.5 


10 


14 


546 


28 


123 


150 


147 


216 


110 


141 


636 


♦ 16.5 


251 


- 8.1 


PACIFIC 
California 


79 


21 


6.438 


34 


1.523 


1.678 


1.665 


2.476 


1.287 


1.595 


7.342 


♦ 14.0 


2.882 


-10.0 


61 


21 


5,270 


36 


1,229 


1,369 


1,330 


2,038 


1,019 


1,326 


5,966 


♦ 13.2 


2,345 


- 9.7 


Oregon 


11 


27 


850 


40 


236 


228 


252 


312 


211 


187 


1,028 


♦ 20.9 


398 


-14.2 


Washington 


7 


16 


318 


16 


58 


81 


83 


126 


57 


82 


348 


♦ 9.4 


139 


0.0 


Cities of more than 






























500,000 Population 


Boston 


6 


7 


225 


12 


54 


70 


55 


100 


50 


60 


279 


♦24.0 


110 


-11.3 


Chicago 


23 


16 


1,598 


IS 


459 


570 


404 


666 


376 


457 


2,099 


♦31.4 


833 


-19.0 


Los Angeles 


10 


15 


1,422 


32 


372 


345 


320 


506 


273 


331 


1,543 


♦ 8.5 


604 


-15.8 


New York 


41 


13 


31,407 


76 


8,088 


8,421 


5,751 


11,106 


7,144 


7,579 


33 , 366 


♦ 6.2 


14,723 


-10.8 


Philadelphia 


9 


8 


653 


21 


184 


227 


156 


276 


138 


204 


843 


♦29.1 


342 


-16.8 


States and cities with live or 


less stores 


reporting or 


with a sample of let 


s than 10 


percent of 


the 1935 s 


les are no 


shown se 


tarately. Da 


a tor sue. 


States are included 


in their respective geographic division t 


rtaU. 























Page 4 




























CENSUS SURVEY OF BUSINESS 


1937-3M 

FAMILY CLOTHING STORES (except chains) 






RETAIL DISTRIBUTION 






TABLE 2.-PAY ROLL, BY QUARTERS FOR 1938{F1RST HALFJAND 


1937 










FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES. 






DIVISION, STATE 
AMD 
CTTY* 


Number Of Stows includ- 
ed In 1937-38 Survey 


Payroll By Quarters, 1937-38 


(••« mote) 




Year 1937 


First Half 


1938 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


SECOND 

Quarter 
1938 


Pay Roll 
(ess «*.) 


Percent 

Chance 

From 

1935 


Pay Roll 

( we not* ) 


Percent 
Chance 

From 

First 

Half 

1937 


Total 


Retort. 

INC 

Pay 

Roll 


Report. 

wc No 
Pay 
Roll 


UNITED 3TATKS 


868 


758 


113 


>3,S86,723 


►3,605,909 


►3,344433 


►4,131,791 


13,288,496 


18,347,075 


♦14,467,866 


,21.2 


$6,635,571 


- 5.1 


urn raauro 
Connecticut 
hiM 
Massachusetts 


78 


60 


18 


92,323 


103,709 


99,114 


115,642 


86,084 


97,901 


410,788 


• 20.6 


183,985 


- 6.1 


B 

n 

30 


U 

8 
25 


7 

3 
5 


37,247 
3,788 

34,404 


41,371 

5,903 

38,398 


40,303 

6,641 

36,451 


45,360 

5,777 

46,513 


36,574 
4,813 

30,481 


40,437 

5,645 

33,486 


164,481 

23,109 

155,966 


♦ 27.5 

♦ 5.0 
-.29.7 


77,011 
10,358 
65,967 


- £.3 
-11.4 

- 9.6 


IODDU ATLANTIC 
Hew Jersey 
N.w York 

PennsylYanis 


199 


150 


49 


1,838,011 


1,968,615 


1,748,310 


2,127,812 


1,734,179 


1,752,129 


7,682,748 


♦20.2 


3.466.308 


- 8.9 


» 

84 
85 


11 

66 
64 


9 

.19 
21 


38,558 

1,622,755 

176,698 


40,527 

1,756,926 

171,162 


40,160 

1,543,783 

164,367 


46,914 

1,865,952 

214,946 


34,654 

1,541,616 

157,909 


38,346 

1,526,552 

167,231 


166,159 

6,789,416 

727,173 


♦16.4 

♦20.3 
♦20.6 


73,000 

3,068,168 

325,140 


- 7.7 

- 9.2 

- 6.5 


EAST BOOTH CENTRAL 
IlllDOli 

Indiana 
Ohio 

■laconain 


135 


118 


17 


318,363 


353,901 


325,287 


420,910 


297,886 


321,784 


1.418.461 


♦25.8 


619.670 


- 7.8 


46 

20 
25 
23 


39 
17 
23 

21 


7 

3 
2 

2 


134,058 
41,082 
84,502 
48,396 


131,774 
43,381 
92,325 
54,596 


128,841 
43,004 
85,979 
54,672 


155,957 
50,875 

119,797 
78,415 


131,708 
40,738 
66,547 
48,656 


137,856 
43,990 
77,355 
51,904 


570,630 
178,342 
382,603 
286,079 


♦23.9 
♦37.4 
♦32.0 
♦19.6 


269,564 
84,728 
143,902 
100,560 


- 5.7 
♦ 0.3 
-18.6 

- 2.4 


WB3T N0KTH CENTRAL 
Iowa 
Kansaa 
Minna aota 
Mieaourl 
rlebraaka 


74 


70 


4 


400,509 


422,137 


411,749 


508,108 


410,428 


425,254 


1,742,503 


♦26.1 


835,682 


♦ 1.6 


8 
16 
20 
18 

10 


8 
15 
19 
18 

8 


1 
1 

2 


37,790 

11,807 

122,922 

166,892 

60,148 


42,727 

12,184 

132,461 

171,307 

62,551 


41,172 

12,104 

125,923 

171,702 

59,720 


63,248 

15,754 

141,978 

195,654 

90,180 


41,031 

11,440 

132,300 

170,474 

54,332 


44,546 

12,232 

136,369 

170,830 

60,381 


184,937 
51,849 
523,284 
705,555 
272,599 


♦25.2 
- 2.7 
♦31.8 

♦84.7 
♦ 5.4 


85,577 

23,672 

268,669 

341,304 

114,713 


♦ 6.3 

- 1.3 

♦ 5.2 

♦ 0.9 

- 6.5 


SOOTH ATUSTIC 
Da la war* 
Florida 
Georgia 
Maryland 
North Carolina 
Virginia 
Wast Virginia 


133 


125 


8 


167,613 


177,753 


169,876 


223,236 


176,587 


182,123 


738,477 


♦ 8.7 


358,510 


♦ 3.8 


6 
20 
17 
11 
27 
24 
15 


5 
20 
17 

9 
26 
22 
13 


1 

2 

1 
2 


10,908 
23,554 
22,505 
9,835 
41,911 
37,398 
15,613 


11,997 
24,138 
23,519 
11,597 
43,544 
39,964 
16,788 


11,696 
20,612 
23,362 
11,107 
40,393 
38,687 
17,529 


14,162 
29,117 
28,580 
14,060 
58,478 
47,252 
24,706 


10,399 
24,459 
23,295 
10,021 
44,492 
41,784 
17,029 


11,999 
25,864 
22,467 
11,970 
45,687 
40,902 
17,604 


48,763 
97,421 
97,956 
46,599 
184,126 
163,301 
74,636 


♦14.9 
♦21.5 
- 1.9 

♦ 39.9 
♦13.1 

♦ 5.6 

♦ 4.3 


22,398 
50,313 
45,762 
21,991 
90,179 
82,686 
34,633 


- 2.2 

♦ 5.5 

- 0.6 

♦ 2.6 

♦ 5.8 

♦ 6.9 

♦ 6.9 


IA3T SOOTH CENTRAL 

Alabama 
nentuoky 

Mississippi 
Tannasaea 


56 


52 


4 


67 , 267 


75,004 


70,705 


94,501 


67,676 


70,047 


307,477 


♦12.4 


137.723 


- 3.2 


9 
17 

7 
23 


8 
15 

7 
22 


1 
2 

1 


22,282 

15,051 

3,859 

26,075 


24,545 
18,085 
4,020 
28,354 


22,696 

16,301 

4,232 

27,476 


30,676 

20,238 

6,227 

37,360 


21,661 

15,163 

4,269 

26,583 


21,503 

16,261 

4,356 

27,927 


100,199 
69,675 
18,358 

119,265 


♦ 55.4 

♦ 3.9 
♦26.8 
- 6.5 


43,164 
31,424 
8,625 
54,510 


- 7.8 

- 5.2 

♦ 9.5 

♦ 0.1 


WE3T SOUTH CENTRAL 
Louisiana 
Oklahoma 
Tezaa 


85 


81 


4 


196,044 


206,276 


210,898 


264, 3io 


206,922 


218,210 


877,536 


♦ 23.8 


425.132 


♦ 5.7 


12 
13 
53 


11 
11 
S3 


1 
2 


23,896 

13,660 

155,465 


24,414 
14,659 

164,040 


25,536 

15,897 

166,239 


30,598 

17,959 

208,868 


29,072 

14,426 

159,679 


30,584 

15,120 

168,968 


104,444 

62,175 

694,612 


♦ 60.8 

♦ 6.0 
♦21.3 


59,656 
29,546 
328 , 647 


♦ 23.5 

♦ 4.3 

♦ 2.9 


MOONTADI 
Colorado 


29 


28 


1 


69,747 


52,022 


56,633 


63,047 


65,921 


53,666 


231,449 


♦31.2 


119.487 


♦ 6.9 


lo 


10 


" 


19,874 


21,060 


24,251 


27,075 


22,305 


22,201 


92,260 


♦41.1 


44,506 


♦ 8.7 


PACIFIC 
California 
Oregon 

Washington 


79 


71 


8 


245,846 


246,492 


251,861 


314,218 


243,013 


246,061 


1,068,417 


♦ 23.8 


489,074 


- 0.7 


il 

11 
7 


37 
10 

4 


4 

1 
3 


134, tra 

39,315 
12,259 


198,460 
35,406 
12,626 


203,577 
35,874 
12,410 


261,168 
38,684 
14,366 


193,994 
37,428 
11,591 


199,450 
34,520 
12,091 


857 , 477 

149,279 

51,661 


♦24.2 

♦ 17.5 

♦ 37.9 


393,444 
71,948 
23,682 


♦ 0.2 

- 3.7 

- 4.8 


Citlaa of more than 




























500,000 Population 


Boaton 
Chicago 

Los Angelas 
Haw York 

Philadelphia 


6 
23 

10 

41 

9 


5 
18 
10 
31 

7 


1 
5 

10 
2 


7,861 

76,702 

63,165 

1,656,309 

■LJU 


8,212 

91,867 

60,747 

1,684,525 

32,904 


7,879 

69,270 

62,586 

1.478,141 

30,376 


9,483 

91,741 

73,263 

1,784,500 

40,280 


6,664 

71,906 

58,200 

1,471,718 

30,001 


7,287 
75,841 
58,845 

1,458,535 

33,568 


33,435 

329,580 

259,761 

6,498,475 

184,773 


♦ 63.2 
♦22.3 

♦ 14.0 

♦ 20.7 

♦ 13.7 


13,951 

147,747 

117,045 

2,930,253 

63,569 


-13.2 
-12.4 

- 5.5 

- 9.6 

- 0.9 


Statte and cttitt w 

in their respective geographic 


th Hot oi 
division t 


less ttor 
otaU. 


-» reporting or with a sample of lee* than 10 percent of th 


• 1935 safes 


or* not eho 


urn separately. 


Data tor 


such Statee ar 


t included 


Note: Pan roll does not ind 


udc come- 


emotion i 


or senates of proprietor! of unincorporated businesses, ami 


cannot Be « 


mparod with 


sates without c 


djuttment 


tor proprietor! 


' service!. 



Immediate Preliminary report 

Rel "« e DEPARTMENT OF COMMERCE (4 page.) 

Bureau of the Census 
Washington 

Census Survey of Business: 1937-38 
Retail Distribution 

FARM AND GARDEN SUPPLY STORES 

Nearly 600 farm and garden supply stores throughout the country, with aggregate sales 
in 1937 of $35,017,000, reported to the Bureau of the Census that their sales during the first 
half of 1938 were off 14.5 percent as compared with the same period of 1937. The first quarter 
of 1938 showed a loss of 9.2 percent and the second quarter a loss of 19.2 percent in comparison 
with the corresponding quarters of 1937. Compered with 1935, the latest year covered by a regu- 
lar Business Census, their 1937 sales represent an increase of 17.8 percent. These are among the 
conclusions announced today by William L. Austin, Director, Bureau of the Census, in a preliminary 
report issued in connection with the Census Survey of Business for 1937-38. 

Sales 



The total volume of sales for 1937 was distributed by quarters as follows: First quar- 
ter, 25.4 percent; second quarter, 28.6 percent; third quarter, 23.9 percent; fourth quarter, 22.1 
percent. All geographic divisions show sales increases from 1935 to 1937. A comparison of the 
first half of 1938 with the first half of 1937 shows decreases for all divisions, ranging from 10.0 
percent for the New England Division to 20.4 percent for the West South Central Division. 

Pay Roll 

Of the 579 stores included in the Survey, 69 reported no paid employees. The remaining 
510 stores reported pay roll, exclusive of the services of proprietors, to the amount of $2,696,000 
for 1937, representing an increase of 11.0 percent over their pay roll for 1935. They reported 'a 
totel pay roll of $1,318,000 for the first half of 1938, an increase of one-tenth of 1 percent as 
compared with the same period of 1937. A summary comparison of pay roll and sales follows: 

Percent Change 
Sales Pay Roll 

Year 1937 compared with 1935 +17.8 +11.0 

First half 1938 compared with first half 1937 -14.5 + 0.1 

Size of Sample 

The stores included in this Survey constitute a sample of 12 percent in sales and six per- 
cent in number of all farm and garden supply stores shown in the 1935 Census. A summary follows: 

Stores Sales in 1935 



1935 Census 9,176 $252,471,000 

1937 Survey 579 29,728,000 

Percent Sample 6% 12$ 

Attached are tables showing sales and pay roll for each quarter by geographic divisions 
and States. Separate figures are not shown in the tables for States with less than five stores 
reporting, or for which the sample represents less than seven percent of the 1935 sales. However, 
data for the States omitted are included in the totals of their respective geographic divisions. 
This classification represents retail stores specializing in seeds and nursery stock, fertilizer 
dealers selling primarily at retail and harness shops; but does not include hay, grain and feed 
stores nor hardware and farm implement dealers for which there are separate classifications. 



Page 2 

Scope of Survey 

The data contained in this report represent 579 farm and garden supply stores, for which 
returns were submitted for the current Census Survey of Business prior to the closing date. This 
report is not intended to present a complete picture of the business done by all retail farm and 
garden supply stores, but rather to provide a reliable indicator of trends since the last regular 
Business Census. The canvass for the Survey was conducted by mail from lists composed only of 
stores included in the 1935 Census of Business. Stores with 1935 sales of less than $5,000, and 
those which came into existence since 1935 were not canvassed, and those which have gone out of 
business necessarily are omitted. Reporting for this Survey was voluntary; hence, some stores 
failed to cooperate or delayed their returns beyond the closing date. For convenience in evaluat- 
ing the importance of the stores included, percentage columns are carried in the accompanying sales 
table which show the weight of sample by geographic divisions and States. 

- - 

This is one of a series of retail reports issued in connection with the Census Survey of 
Business: 1937-38. It will be followed promptly by similar releases for other kinds of business, 
and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and is 
noticn-wide in scope. It is being conducted by the Bureau of the Census with funds provided by 
the Works Progress Administration. The project is under the direction of Fred A. Gosnell, Chief 
Statistician, who was also in charge of previous Business Censuses. Retail trade reports are pre- 
pared under the immediate supervision of James 0. Reid. 































Page 3 


CENSUS SURVEY OF BUSINESS: 1937-38 RETAIL DISTRIBUTION 

FARM AND GARDEN SUPPLY STORES 

TABLE 1. -SALES, BY QUARTERS FOR 1938(TIRST HALF)AND 1937; AND FOR THE YEAR 1935 

FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS AND STATES. 


DIVISION 

And 
STATE* 


Size And Proportion Of Sample 


Sales By Quarters. 1937-38 (_u ooo) 


Year 1937 


First Half 1938 


Number 

Of 
Stores 
Includ- 
ed In 
1937-38 
Survey 


Percent 
Of Such 
Stores 
To All 
Stores 
In 1935 
Census 


1935 Sales 
Of Stores 
Included 
In 1937-38 
Survey 

(«dd OOO) 


Percent 
Of Such 

Sales 
To All 

Sales 
In 1935 
Census 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Sales 

i.dd 000) 


Percent 

Chance 

From 

1935 


Sales 

{ add 000) 


Percent 
Chance 
From 
First 
Half 
1937 


DOTTED STATES 

NEW ENGLAND 
Connecticut 
Massachusetts 

MIDDLE ATLANTIC 
New Jersey 
New York 
Pennsylvania 

EAST NOME CENTRAL 
Illinois 
Indiana 
Michigan 
Ohio 
Wisconsin 

WIST NORTH CENTRAL 
Iowa 
Kansas 
Minnesota 

SOUTH ATLANTIC 
Florida 
Maryland 
Virginia 

EAST SOUTH CENTRAL 
Kentucky 

WEST SOUTH CENTRAL 
Louisiana 
Texas 

MOUNTAIN 
Colorado 

PACIFIC 
California 
Oregon 
Washington 


579 


6 


♦29,728 


12 


$8,910 


♦10,003 


$8,353 


$7,751 


$8,092 


$8,084 


$35,017 


+17.8 


$16,176 


-14.5 


34 


11 


2,616 


20 


725 


713 


572 


707 


692 


602 


2,717 


♦ 3.9 


1,294 


-10.0 


7 

21 

110 


14 
18 

9 


468 
1,947 

6,580 


21 
26 

14 


125 
547 

• 1,943 


158 
486 

2,317 


120 
407 

1,607 


134 
522 

1,651 


121 
530 

1,814 


132 
411 

1,907 


537 
1,962 

7,518 


♦ 14.7 
+ 0.8 

+ 14.3 


253 
941 

3,721 


-10.6 
- 8.9 

-12.7 


14 
44 

52 

135 


9 
9 
9 

7 


1,004 
2,596 
2,980 

7,073 


14 
12 
15 

11 


277 
755 

911 

2,095 


315 

960 

1,042 

2,556 


246 
602 
759 

2,302 


279 
701 

671 

1,670 


258 
709 
847 

1,876 


267 
771 
869 

1,977 


1,117 
3,018 
3,383 

8,603 


♦11.3 
+ 16.3 
+13.5 

+ 21.6 


525 
1,480 
1,716 

3,853 


-11.3 
-13.7 
-12.1 

-16.8 


23 
22 

27 
40 
23 

101 


7 

7 

11 

7 

8 

6 


777 
1,081 
1,438 
2,699 
1,078 

3,477 


8 

9 

15 

12 

12 

8 


262 
319 
428 
732 
354 

938 


252 
441 
570 
814 
459 

1.C65 


183 
397 
357 
1,102 
263 

1,017 


218 
227 
332 
587 
306 

949 


235 
302 
393 
621 
325 

889 


182 
371 
438 
664 
322 

843 


915 
1,384 
1,687 
3,235 
1,3B2 

3,969 


+ 17.8 
+ 28.0 
+ 17.3 
+19.9 
+28.2 

+14.2 


417 
673 
831 
1,285 
647 

1,732 


-18.9 
-11.4 
-16.7 
-16.9 
-20.4 

-13.5 


34 
13 
20 

43 


7 
6 
6 

2 


1,270 
394 
771 

2,208 


10 

8 

13 

6 


348 
102 
223 

848 


489 
137 
200 

771 


432 

93 

225 

499 


356 

76 

248 

647 


399 

67 

192 

771 


408 
100 

159 

602 


1,625 
408 
896 

2,765 


+ 28.0 
+ 3.6 
♦16.2 

+ 25.2 


807 
167 
351 

1,373 


- 3.6 
-30.1 
-17.0 

-15.2 


6 
5 
7 

21 


3 
7 

4 

2 


696 
303 
554 

643 


14 

10 

9 

5 


305 

92 

162 

178 


173 
107 

164 

251 


126 
104 
153 

135 


263 

88 

140 

121 


305 

85 

124 

155 


161 
97 

lie 

200 


867 
391 
619 

685 


+ 24.6 

♦ 29.0 
+11.7 

♦ 6.5 


466 
182 
242 

355 


- 2.5 

- 8.5 
-25.8 

-17.3 


8 

40 


4 
7 


272 

1,083 


8 

11 


87 
352 


107 
429 


84 
245 


57 

291 


74 
317 


96 
305 


335 
1,317 


+23.2 

+21.6 


170 

622 


-12.4 
-20.4 


7 
21 

24 


S 
8 

10 


151 
668 

846 


8 
14 

U 


54 
209 

296 


49 
211 

245 


17 
164 

215 


28 

199 

262 


43 
200 

234 


41 
166 

208 


143 
783 

1,018 


- 2.0 
+ 17.2 

+20.3 


84 
366 

442 


-18.4 
-12.9 

-18.3 


8 
71 


9 
12 


213 
5,202 


8 
29 


89 
1,535 


88 
1,676 


63 
1,761 


63 

1,453 


68 

1,344 


81 

1,440 


303 
6,425 


+42.3 
♦ 23.5 


149 
2,784 


-15.8 
-13.3 


53 

8 

10 


14 

9 

10 


4,789 
131 
282 


35 
7 

12 


1,372 
42 

121 


1,477 

60 

139 


1,653 
39 
69 


1,357 
11 
65 


1,189 

39 

116 


1,242 
60 

138 


5,859 
172 
394 


♦ 22.3 

♦ 31.3 
+ 39.7 


2,431 

99 

254 


-U.I 

- 2.9 

- 2.3 


Stalei with lew than five stores reporting or with a sample ot less than seven percent of the 1935 sales are not shown separately. Data for such States are included in 
their respective geographic division totals. 



Page 4 



CENSUS SURVEY OF BUSINESS: 1937-38 








RETAIL DISTRIBUTION 










FARM AND GARDEN SUPPLY STORES 












TABLE 2— PAY ROLL 


, BY QUARTERS FOR 1938 (FIRST HALF AND 


1937 










FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS AND STATES. 






DIVISION 


Number Of Stores includ- 
ed In 1937-38 Survey 




Pay Roll By Quarters, 1937-38 (.„ note) 


Year 1937 


First Half 1938 




















Percent 








And 




Report- 


Report- 


First 


Second 


Third 


Fourth 


First 






Percent 




Chance 


STATE* 


Total 


ing 


ing No 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Pay Roll 


Chance 


Pay Roll 


From 




Pay 


Pay 


1937 


1937 


1937 


1937 


1938 


1938 




From 




First 






Roll 


Roll 














( tee note ) 


1935 


dee note ) 


Half 
1937 


UNITED STATES 

NEW ENGLAND 
Connecticut 


579 


510 


69 


♦633,709 


$683,156 


$660,902 


$718,216 


♦639,952 


1678,345 


♦2,695,983 


♦11.0 


♦1,318,297 


+ 0.1 


34 


31 


3 


67,220 


65,854 


63.875 


71,417 


66,797 


62,579 


268,365 


- 1.6 


129,376 


- 2.8 




6 


1 


14,644 


15,226 


14,436 


17,542 


14,462 


15,007 


61,848 


-10.5 


29,469 


- 1.3 


Massachusetts 


21 


20 


1 


49,162 


47,517 


45,915 


50,641 


49,028 


44,369 


193,235 


- 6.7 


93,397 


- 3.4 


MIDDLE ATLANTIC 
New Jersey 


110 


100 


10 


137 . 708 


142.975 


136.909 


158,175 


135.182 


144.807 


575.767 


+ 5.3 


279.989 


- 0.2 


14 


14 


— 


19,739 


20,172 


20,013 


29,944 


20,468 


21,019 


89,868 


♦10.3 


41,487 


♦ 3.9 


New York 


44 


41 


3 


56,614 


55,557 


54,098 


60,205 


54,254 


55,132 


226,474 


+ 4.3 


109,386 


- 2.5 


Pennsylvania 


52 


45 


7 


61,355 


67,246 


62,798 


68,026 


60,460 


68,656 


259,425 


♦ 4.5 


129,116 


+ 0.4 


EAST NORTH CENTRAL 
Illinois 


135 


120 


15 


146,210 


169,960 


147,563 


172,293 


148j098 


169,066 


636,026 


♦13.4 


317,164 


♦ 0.3 


23 


20 


3 


17 , 905 


15,142 


15,595 


18,201 


17,546 


15,718 


66,843 


- 2.2 


33,264 


♦ 0.7 


Indiana 


22 


19 


3 


21,622 


30,496 


25,330 


23,970 


23,593 


34,198 


101,418 


♦12.0 


57,791 


+10.9 


Michigan 


27 


23 


4 


37,608 


48,937 


35,110 


45,959 


36 , 264 


41,848 


167,614 


♦12.5 


78,112 


- 9.7 


Ohio 


40 


35 


5 


50,099 


55,302 


52,993 


63,730 


51,533 


56,636 


222,124 


+17.8 


108,169 


+ 2.6 


Wisconsin 


23 


23 


" 


18,976 


20,083 


18,535 


20,433 


19,162 


20,666 


78,027 


+20.6 


39,828 


+ 2.0 


WEST NORTH CENTRAL 
Iowa 


101 


84 


17 


63.282 


69.207 


65,895 


71.887 


62,456 


66,965 


270,271 


+13.6 


129 , 421 




34 


28 


6 


16,166 


18,773 


17,072 


18,681 


16,954 


19,186 


70,692 


+ 8.9 


36,140 


+ 3.4 


Kansas 


13 


11 


2 


7,661 


7,866 


6,729 


7,248 


6,651 


7,160 


29,504 


- 5.4 


13,811 


-11.1 


Minnesota 


20 


16 


4 


19,770 


23,593 


23,448 


23,257 


20,760 


22,603 


90,068 


+40.0 


43,363 


0.0 


SOUTH ATLANTIC 
Florida 


43 


37 


6 


45,118 


39 , 336 


37,693 


49,761 


44,447 


40,035 


171.908 


♦19.9 


84.482 


0.0 


6 


4 


2 


19,548 


13,591 


13,092 


19,701 


19,426 


14,274 


65,932 


+24.0 


33,700 


♦ 1.7 


Maryland 


5 


5 


— 


6,755 


6,612 


6,476 


7,431 


6,129 


6,473 


27,274 


+ 9.2 


12,602 


- 5.7 


Virginia 


7 


6 


1 


8,142 


7,776 


7,787 


8,543 


7,497 


7,255 


32,248 


+25.6 


14,752 


- 7.3 


EAST SOUTH CENTRAL 
Kentucky 


21 


14 


7 


18 , 517 


22,175 


20,501 


20,235 


18,692 


21,115 


81,428 


+17.3 


39,807 


- 2.2 






2 


11,394 


12,125 


11,808 


12,001 


11,933 


12,715 


47,328 


♦16.8 


24,648 


+ 4.8 


WEST SOUTH CENTRAL 
Louisiana 


40 


38 


2 


24,041 


25,322 


23,149 


23,951 


24,019 


23,702 


96,463 


♦1S.6 


47,721 


- 3.3 






— 


3,762 


3,795 


3,712 


3,815 


3,877 


3,934 


15,084 


- 3.2 


7,811 


♦ 3.4 


Texas 


21 


20 


1 


15,627 


16,552 


14,561 


15,367 


15,230 


14,798 


62,107 


+13.4 


30,028 


- 6.7 


MOUNTAIN 
Colorado 


24 


22 


2 


21,843 


21,983 


19,295 


27,248 


20,591 


20,688 


90,369 


♦14.4 


41,279 


- 5.8 










7,362 


5,367 


7,154 


6,335 


7,048 


26,477 


♦10.8 


13,383 


- 4.1 


PACIFIC 
California 


71 


64 


7 


109,770 


126,344 


146j022 


123,249 


119,670 


129,388 


505,385 


♦16.6 


249,058 


♦ 5.5 


53 


49 


4 


98,730 


111,195 


135,424 


112,625 


108,458 


114,712 


457,972 


♦15.1 


223,170 


+ 6.3 


Oregon 


8 


5 


3 


3,587 


4,443 


3,480 


3,956 


4,286 


4,726 


15, 466' 


♦49.6 


9,012 


♦12.2 


Washington 


10 


10 


— 


7,453 


10,708 


7,118 


6,668 


6,926 


9,950 


31,947 


+26.2 


16,876 


- 7.1 


States with less than 


five stor 


's reportin 


g or with 


a sample o 


less than seven percent of the 1935 sales are not shown se 


>arately. Data 


'or such States are included in 


their respective geographic div 


sion total 


l. 














Note: Pay toU does not inch 


de compe 


nsation fo 


r services 


oi proprietor 


s of unincorporated businesses, and cannot be compared with 


sales without a 


ijustment 


for proprietors' services- 



Immediate 

Release 



DEPARTMENT OF COMMERCE 

Bureau of the Census 
Washington 



Preliminary report 
(3 pages) 



Census Survey ol Business: 1937-38 
Retail Distribution 

FLOOR COVERINGS AMD DRAPERY STORES 

More than 300 floor coverings and drapery stores throughout the country, with aggre- 
gate sales in 1937 of $15,333,000, reported to the Bureau of the Census that their sales for the 
second quarter of 1938 increased 17.1 percent over the preceding quarter. Sales during the first 
half of 1938 were off 21.6 percent as compared with the same period of 1937. The first quarter 
of 1938 showed a loss of 17.3 percent and the second quarter a loss of 25.0 percent in comparison 
with the corresponding quarters of 1937. Compared with 1935, the latest year covered by a regular 
Business Census, their 1937 sales represent an increase of 53.4 percent. These are among the con- 
clusions announced today by William L. Austin, Director, Bureau of the Census, in a preliminary 
report issued in connection with the Census Survey of Business for 1937-38. 

A comparison with previous Census totals follows: 

Floor Coverings and Drapery Stores 

Change from 
Stores Sales Preceding Period 



1929 Census 
1933 Census 
1935 Census 



2,476 
2,155 
2,611 



Identical stores included in this Survey: 



Year 1935 
Year 1937 

First Half 1937 
First Half 1938 



326 
326 

326 
326 



$92^163,000 
40,462,000 
61,246,000 



9,994,000 
15,333,000 

7,503,000 
5,880,000 



-56.1$ 
♦51.4$ 



♦53.4$ 
-21.695 



Sales 



The total volume of sales for 1937 was distributed by quarters as follows: First quar- 
ter, 21.4 percent; second quarter, 27.6 percent; third quarter, 23.6 percent; fourth quarter, 27.4 
percent. All geographic divisions show sales increases from 1935 to 1937. For the first half of 
1938 all geographic divisions show decreases, ranging from 13.6 percent for the West North Central 
Division to 35.9 percent for the West South Central and Mountain Divisions combined. 

Pay Roll 

Of the 326 stores included in the Survey, 25 reported no paid employees. The remaining 
301 reported pay roll, exclusive of the services of proprietors, to the amount of $2,453,000 for 
1937 representing an increase of 56.7 percent over their pay roll for 1935. They reported a total 
pay roll of $1,100,000 for the first half of 1938, a decrease of 3.7 percent as compared with the 
same period of 1937. A summary comparison of pay roll and sales follows: 



Year 1937 compared with 1935 

First half 1938 compared with first half 1937 



Percent Change 
Sales Pay Roll 



+53.4 
-21.6 



+56.7 
- 3.7 



Page 2 

Size of Sample 

The stores included in this Survey constitute a sample of 16 percent in sales and 12 
percent in number of all floor coverings and drapery stores shown in the 1935 Census. A summary 
follows: 

Stores Sales in 1935 



1935 Census 2,611 $61,246,000 

1937 Survey 326 9,994,000 

Percent Sample 12% 16% 

Attached are tables showing sales and pay roll for each quarter by geographic divi- 
sions. Four divisions are shown in combination because of the small number of stores included in 
the sample. 

Scope of Survey 

The data contained in this report were supplied by 326 floor coverings and drapery 
stores, which submitted returns for the current Census Survey of Business prior to the closing 
date. This report is not intended to present a complete picture of the business done by all re- 
tail floor coverings and drapery stores, but rather to provide a reliable indicator of trends 
since the last regular Business Census. The canvass for the Survey was conducted by mail from 
lists composed only of stores included in the 1935 Census of Business. Stores with 1935 sales of 
less than $5,000, and those which came into existence since 1935 were not canvassed, and those 
which have gone out of business necessarily are omitted. Reporting for this Survey was voluntary; 
hence, some stores failed to cooperate or delayed their returns beyond the closing date. For con- 
venience in evaluating the importance of the stores Included, percentage columns are carried in 
the accompanying sales table which show the weight of sample by geographic divisions. 

- - 

This is one of a series of retail reports Issued in connection with the Census Survey 
of Business: 1937-38. It will be followed promptly by similar releases for other kinds of busi- 
ness, and later by more detailed studies. 

The current Census Survey of Business included wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided by 
the Works Progress Administration. The project is under the direction of Fred A. Gosnell , Chief 
Statistician, who was also in charge of previous Business Censuses. Retail trade reports are pre- 
pared under the immediate supervision of James 0. Reid. 



Page 3 



CENSUS SURVEY OF BUSINESS: 1837-38 


FLOOR COVERINGS AND DRAPERY STORES RETAIL DISTRIBUTION 


TABLE 1. -SALES, BY QUARTERS FOR 1938 (FIRST HALfUnd 1937; AND FOR THE YEAR 1935 


FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS. 




Size And Proportion Of Sample 


Sales By Quarters, 1937-38 (odd ooo) 


Year 1937 


First Half 1938 


Number 


Percent 


1935 Sales 
Of Stores 
Included 
In 1937-38 


Percent 
























Of 


Of Such 


Of Such 




















Percent 


GEOGRAPHIC DIVISION 


Stores 


Stores 


Sales 


First 


Second 


Third 


Fourth 


First 






Percent 




Chance 




Includ- 


To All 


To All 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Sales 


From 


Sales 


From 




ed In 


Stores 


Survey 


Sales 


1937 


1937 


1937 


1937 


1938 


1938 










1937-38 


In 1935 


In 1935 




















Half 




Survey 


Census 


(idd 000) 


Census 














(odd 000) 




(odd ooo) 


1937 


UNITED STATES 
New England 


326 


12 


♦9,994 


16 


♦3,273 


♦4.230 


♦3.623 


♦4.207 


♦2.708 


♦3,172 


♦15.333 


♦53.4 


♦5.880 




32 


13 


928 


19 


279 


300 


277 


341 


192 


236 


1,197 


♦29.0 


428 


-26.1 


Middle Atlantic 


114 


9 


3,489 


15 


1,062 


1,299 


1,136 


1,583 


886 


995 


5,080 


♦45.6 


1,881 


-20.3 


East North Central 


75 


17 


2,709 


18 


938 


1,310 


995 


1,071 


802 


925 


4,314 


♦59.2 


1,727 


-23.2 


West North Central 


26 


17 


589 


15 


198 


288 


241 


239 


181 


239 


966 


♦64.0 


420 


-13.6 


South Atlantic and 






























East South Central 


19 


13 


781 


15 


246 


. 384 


295 


325 


203 


281 


1,250 


♦60.1 


484 


-23.2 


West south Central and 






























Mountain 


8 


8 


105 


(1) 


52 


51 


46 


51 


30 


36 


200 


♦90.5 


66 


-35.9 


pacific 


52 


18 


1,393 


23 


498 


598 


633 


597 


414 


460 


2,326 


♦67.0 


874 


-20.3 


( I ) Data not available. 


FLOOR COVERINGS AND DRAPERY STORES 


TABLE 2.- PAY ROLL, BY QUARTERS FOR 1938(FIRST HALF)aND 1937 


FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS. 




Number Of Stores Includ- 
ed In 1937-38 Survey 


Payroll By Quarters, 1937-38 (••« nolo) 


Year 1937 


First Half 1938 




















Percent 




— 






GEOGRAPHIC DIVISION 




Report- 


Report- 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 




Chance 






INC 


ing No 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Pay Roll 


Chance 


Pay Roll 


From 






l*AY 


Pay 


1937 


1937 


1937 


1937 


1938 


1938 




From 




First 






Roll 


Roll 














[sea nolo) 


1935 


(«ee note) 


Half 
1937 


UNITED STATES 
New England 


326 


301 


25 


$517,243 


♦625,812 


♦617,789 


♦691,960 


♦520,219 


♦580 , 158 


♦2,452,804 


♦56.7 


♦1,100,377 


- 3.7 


32 


30 


2 


42,665 


43,761 


48,430 


49,910 


40,408 


41,115 


184,766 


♦34.1 


81,523 


- 5.7 


Middle Atlantic 


114 


106 


8 


158,375 


182,336 


196,415 


233,035 


168,648 


175 ,882 


770,161 


♦47.7 


344,530 


♦ 1.1 


East North Central 


75 


68 


7 


145,516 


177,282 


167,000 


183,377 


143,717 


161,581 


673,175 


♦62.9 


305,298 


- 5.4 


West North Central 


26 


23 


3 


31,173 


40,459 


39,796 


47,186 


34,558 


39,637 


158,614 


♦79.4 


74,195 


♦ 3.6 


South Atlantic and 




























East South Central 


19 


18 


1 


49,733 


74,616 


63,336 


70,749 


52,762 


74,599 


258,434 


♦66.2 


127,361 


♦ 2.4 


West South Central and 




























Mountain 


8 


8 


~ 


6,637 


8,809 


7,188 


5,831 


4,430 


4,916 


28,465 


♦84.4 


9,346 


-39.5 


Pacific 


52 


48 


4 


83,144 


98,349 


95,624 


101,872 


75,696 


82,428 


379,189 


♦62.4 


158,124 


-13.0 


Note: Pay roll does not include compensation for services of proprietors ot unincorporated businesses, and cannot be compared with sales without adjustment for proprietors' services. 


State, Comprising Geographic DM.Ior,,: 


NEW B1CU»D-Cm. Main,. Mass., N. H., R. t.. VI EAST SOUTH CENTRAL-Ala., K»., Mta, T«nn. 


MIDDLE ATLANTIC-N. 1., N. E, P* WEST SOUTH CENTRAL-Ark., La., OUa., Tax. 


EAST NORTH CENTRAL...IU.. Ind., Midi., Onto, Wu. MOUNTAIN— Arte.. Colo.. Mono. Morn.. Noo .. N. Mex.. Ulan, Woo 


WEST NORTH CENTRAL -Iowa. Kon*. Mmn., Mo., NoW., N. Dak-, S. Dak. PACIFIC—Call*., Oreo.. Wash. 


SOUTH ATLANTIC-Dal., D. C, Flo., Co., MA, N. C, S. C, Vo., W. Vm. 



Preliminary report ___ , ___„,..„, ,_._. .- Immediate 

(4 page.) DEPARTMENT OF COMMERCE Relea>e 

Bureau of the Census 
Washington 

Census Survey of Business: 1937-38 
Retail Distribution 

FLORISTS 

Nearly 800 florist shops or stores, with aggregate sales In 1937 of $18,144,000, re- 
ported to the Bureau of the Census that their sales for the second quarter of 1938 increased 
27.5 percent over the preceding quarter. Sales during the first half of 1938 were off 7.3 per- 
cent as compared with their sales for the same period of 1937. The first quarter of 1938 showed 
a loss of 19.1 percent and the second quarter a gain of 4.6 percent in comparison with the cor- 
responding quarters of 1937. Compared with 1935, the latest year covered by a regular Business 
Census, their 1937 sales represent an increase of 24.5 percent. These are among the conclusions 
announced today by William L. Austin, Director, Bureau of the Census, in a preliminary report 
issued in connection with the Census Survey of Business for 1937-38. 

A comparison of previous Census totals for number end sales of all retail florist 
shops follows: 





Stores 


Sales 


Change from 
Preceding Period 


1929 Census 
1933 Census 
1935 Census 


9,328 

7,728 

11 ,242 


$176,201,000 
66,495,000 
98,718,000 


-62.35? 
+ 48.5?$ 


;ical stores included in Survey: 






Tear 1935 
Tear 1937 


770 
770 


14,569,000 
18,144,000 


+24.5$ 


First Half 1937 
First Half 1938 


770 
770 


10,138,000 
9,397,000 


- 7.3^6 



Sales 

All geographic divisions and all States show sales increases from 1935 to 1937. A 
comparison of the first half of 1938 with the first half of 1937 shows increases of 1.4 percent 
and five-tenths of 1 percent, respectively, for the West North Central and the East South Cen- 
tral Divisions, with decreases for each of the remaining divisions, ranging from 1.5 percent 
for the Mountain Division to 11.0 percent for the Middle Atlantic Division. 

Pay Roll 

Of the 770 shops included in the Survey, 56 reported no paid employees. The remain- 
ing 714 reported pay roll, exclusive of the services of proprietors, to the amount of $3,245,000 
for 1937, representing an increase of 17.5 percent over the total for 1935, and $1,645,000 for 
the first half of 1938, an increase of 2.7 percent as compared with the same period of 1937. 
A summary comparison of pay roll and sales follows: 

Percent Change 
Sales Pay Roll 

Tear 1937 compared with 1935 +24.5 +17.5 

First half 1938 compared with first half 1937 - 7.3 + 2.7 



Page 2 

Size of Sample 

The shops included in the Survey constitute a sample of 15 percent in sales and 7 
percent in number of all florist shops shown in the 1935 Census. A summary follows: 



1935 Census 
1937 Survey 

Percent Sample 



Stores 

11,243 
770 

7* 



Sales in 1935 

$98,718,000 
14,569,000 

15% 



Compared with the above average size of sample, the proportion of coverage for prin- 
cipal cities is as follows: 





Size 


of 


Sample 




Size of Sample 


City 


Stores 


Sales 


City 


Stores Sales 




t 




* 




% 1 


Baltimore 


7 




20 


Milwaukee 


11 21 


Boston 


6 




10 


New York 


8 15 


Buffalo 


7 




12 


Philadelphia 


6 23 


Chicago 


6 




16 


Pittsburgh 


16 39 


Cleveland 


7 




21 


San Francisco 


9 16 


Detroit 


11 




21 


St. Louis 


3 6 


Los Angeles 


6 




17 







Attached are tables showing sales and pay roll far each quarter by geographic divi- 
sions, States, and principal cities. Separate figures are not shown in the tables for States 
and cities with less than five stores reporting, or for which the sample represents less than 
eight percent of the 1935 sales. However, data for the States omitted are included in the to- 
tals of their respective geographic divisions. 

Scope of Survey 

The data contained in this report were supplied by 770 florist shops or stores, which 
submitted returns for the current Census Survey of Business prior to the closing date. This re- 
port is not intended to present a complete picture of the retail florist trade. The canvass for 
the Survey was conducted by mail from lists composed only of stores included in the 1935 Census 
of Business. Stores with 1935 sales of less than $5,000, and those which came into existence 
since 1935 were not canvassed, and those which have gone out of business necessarily are omitted. 
Reporting for this Survey was voluntary; hence, some stores failed to cooperate or delayed their 
returns beyond the closing date. For convenience in evaluating the importance of the stores in- 
cluded, percentage columns are carried in the accompanying sales table which show the weight of 
sample by States. 

- - 



This is one of a series of retail reports issued in connection with the Census Survey 
of Business: 1937-38. It will be followed promptly by similar releases for other kinds of 
business, and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and 
is nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided 
by the Works Progress Administration. The project is under the direction of Fred A. Gosnell, 
Chief Statistician, who was also in charge of previous Business Censuses. Retail trade reports 
are prepared under the immediate supervision of James 0. Reld. 































Page 3 


CENSUS SURVEY OF BUSINESS: 1937-38 








FLORISTS 










RETAIL DISTRIBUTION 




TABLE l.-SALES, BY QUARTERS FOR 1938(FIRST HALF)AND 1937; 


AND FOR THE YEAR 1935 








FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, 


STATES AND PRINCIPAL CITIES 






DIVISION, STATE 
And 
CITY* 


Size And Propc 


jrtion Of Sample 




Sales By Quarters 


1937-38 


[Mid 000) 




Year 1937 


First Half 1938 


Number 

Of 
Stores 
Includ- 
ed In 
1937-38 
Survey 


Percent 
Of Such 
Stores 
To All 
Stores 
In 1935 
Census 


1935 Sales 
Of Stores 
Included 
In 1937-38 
Survey 

(«u ooo) 


Percent 
Of Such 

Sales 
To All 

Sales 
In 1935 
Census 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Sales 
(sild ooo) 


Percent 

Chance 

From 

1935 


Sales 
(old ooo) 


Percent 
Change 
From 
First 
Half 
1937 


UNITED STATES 

NEW ENGLAND 
Connecticut 
Maine 

Massachusetts 
New Hampshire 
Rhode Island 


770 


7 


$14,569 


15 


$5,104 


$5,034 


$2,991 


$5,015 


$4,130 


$5,267 


$18,144 


♦ 24.5 


$9,397 


- 7,3 


89 


9 


1,678 


16 


553 


585 


304 


509 


415 


609 


1,951 


♦ 16.3 


1,024 


-10.0 


18 
7 

50 
7 
6 


8 

11 
8 

13 
8 


439 
122 
897 
95 
116 


20 
21 

15 

17 
17 


153 
35 

293 
32 
37 


141 
44 

317 
41 
38 


79 
21 

159 
22 

21 


145 
34 

268 
29 

31 


116 
29 

212 
27 
28 


144 
49 

332 
38 
42 


518 
134 
1,037 
124 
127 


•18.0 

♦ 9.8 

♦ 15.6 

♦ 30.5 

♦ 9.5 


260 
78 

544 
65 
70 


-11.6 

- l.S 
-10.8 

-u.o 

- 6.7 


MIDDLE ATLANTIC 
New Jersey 
New York 

Pennsylvania 


239 


7 


4,939 


15 


1,719 


1,648 


945 


1,664 


1,320 


1,678 


5,976 


♦ 21.0 


2,998 


-11.0 


23 

129 

87 


4 

7 
8 


434 
2,496 
2,009 


9 
13 
23 


149 
859 
711 


140 
843 
665 


74 
485 
386 


119 
856 
689 


114 
692 
S14 


154 
824 
700 


482 
3,043 
2,451 


♦ ll.l 

♦ 21.9 

♦ 22.0 


268 
1,516 
1,214 


- 7.3 
-10.9 
-11.8 


EAST NORTH CENTRAL 
Illinois 
Indiana 
Michigan 
Ohio 
Wisconsin 


193 


8 


3,329 


17 


1,195 


1.257 


755 


1.237 


980 


1.295 


4.444 


♦ 33.5 


2.275 


- 7.2 


57 
20 
41 
54 
21 


7 
8 
9 
7 
9 


1,023 
247 
736 
990 
333 


16 
13 
19 
17 
15 


353 

84 

275 

365 

118 


386 
106 
286 
353 
126 


232 

59 

174 

221 

69 


382 
77 
298 
364 
116 


314 

81 

213 

283 

89 


402 
112 
284 
366 

131 


1,353 

326 

1,033 

1,303 

429 


♦ 32.3 

♦ 32.0 

♦ 40.4 

♦ 31.6 

♦ 28.8 


716 
193 
497 
649 
220 


- 3.1 
♦ 1.6 
-11.4 

- 9.6 

- 9.8 


WEST NOETH CENTRAL 
Iowa 
Kansas 
Missouri 


52 


6 


945 


13 


290 


331 


170 


300 


257 


373 


1,091 


♦15.4 


630 


♦ 1.4 


11 

7 

19 


1 
8 
6 


193 
138 
381 


. 14 
18 
14 


57 

42 

126 


77 
43 

118 


32 
21 
76 


60 
42 
127 


54 

35 

112 


84 

45 

140 


226 
148 
447 


♦ 17.1 

♦ 7.2 

♦ 17.3 


138 

80 

252 


♦ 3.0 
- 5.9 

♦ 3.3 


SOUTH ATLANTIC 
norlda 
Georgia 
Maryland 
West Virginia 


49 


5 


976 


12 


369 


315 


201 


335 


310 


346 


1,220 


♦ 25.0 


656 


- 4.1 


5 

8 

14 

6 


4 
7 
8 
8 


89 
145 
281 
104 


13 
14 
18 

14 


34 
53 

110 
37 


27 
49 
87 
35 


14 
36 

55 
20 


31 

52 

100 

34 


37 
48 
84 
29 


28 

50 

104 

39 


106 
190 
352 
126 


♦ 19.1 

♦ 31.0 

♦ 25.3 

♦ 21.2 


65 

98 

188 

68 


♦ 6.6 

- 3.9 

- 4.6 

- 5.6 


EAST SOUTH CENTRAL 
Alabama 
Kentucky 


32 


e 


539 


17 


183 


184 


110 


187 


180 


189 


664 


♦ 23.2 


369 


♦ 0.5 


6 
14 


8 
10 


151 
229 


28 

21 


62 
61 


59 
70 


34 
39 


56 
69 


65 
61 


56 
76 


211 
239 


♦ 39.7 

♦ 4.4 


121 
137 


0.0 
♦ 4.6 


WEST SOUTH CENTRAL 
Louisiana 
Oklahoma 
Texas 


23 


4 


456 


11 


164 


132 


98 


163 


143 


145 


557 


♦ 22.1 


288 


- 2.7 


5 

6 

10 


5 

7 
3 


117 
123 
180 


15 
17 

8 


35 

40 
74 


29 
33 
57 


24 

21 
45 


45 
33 
72 


33 
36 
63 


31 
38 
66 


133 
127 
248 


♦ 13.7 

♦ 3.3 

♦ 37.8 


64 

74 

129 


0.0 
♦ 1.4 
- 1.5 


MOUNTAIN 
Utah 


15 


7 


265 


13 


96 


102 


58 


97 


81 


114 


353 


♦ 33.2 


195 


- 1.5 


5 


10 


93 


28 


39 


36 


21 


36 


36 


39 


132 


♦ 41.9 


75 


0.0 


PACIFIC 
California 
Oregon 
Washington 


76 


6 


1,442 


15 


535 


480 


350 


523 


444 


518 


1,888 


♦ 30.9 


962 


- 5.2 


65 
5 
8 


6 
5 
5 


1,079 
249 
114 


14 
28 

8 


403 
90 
42 


359 
83 
38 


272 
53 
25 


398 
90 
35 


343 
70 
31 


392 
87 
39 


1,432 
316 
140 


♦ 32.7 

♦ 26.9 

♦ 22.8 


735 
157 

70 


- 3.5 

- 9.2 
-12.5 


Cities of more than 
500,000 Population 






























Baltimore 

Boston 

Buffalo 

Chicago 

Cleveland 


9 

8 

e 

30 
10 


7 
6 
7 
6 
7 


214 
175 
108 
641 
307 


20 
10 
12 
16 
21 


79 
54 
38 
221 
97 


60 
49 
32 
226 
84 


41 
27 
20 
150 
58 


78 

56 

34 

242 

106 


65 
36 
30 
190 
77 


68 
49 
33 
228 
86 


258 
186 
124 
839 
345 


♦ 20.6 

♦ 6.3 

♦ 14.8 

♦ 30.9 

♦ 12.4 


133 

85 

63 

418 

163 


- 4.3 
-17.5 
-10.0 

- 6.5 

- 9.9 


Detroit 
Los Angeles 
Milwaukee 
New York 
Philadelphia 
Pittsburgh 
San Francisco 


19 
17 
11 
90 
21 
11 
13 


11 
6 

11 
8 
6 

16 
9 


369 
358 
199 
1,985 
655 
476 
282 


21 
17 
21 
15 
23 
39 
16 


137 
149 

72 
672 
217 
162 

93 


117 
134 

71 
649 
168 
162 

80 


87 
101 

42 
375 
108 

99 

68 


140 
147 

71 
674 
222 
173 

95 


98 
125 

56 
539 
150 
117 

79 


119 
142 

74 
641 
182 
?S2 

90 


481 
531 
256 
2,370 
715 
596 
336 


♦ 30.4 
♦48.3 

♦ 28.6 

♦ 19.4 

♦ 9.2 

♦ 25.2 
♦19.1 


217 
267 
130 
1,180 
332 
279 
169 


-14.6 

- 5.7 

- 9.1 
-10.7 
-13.8 
-13.9 

- 2.3 


States and cities with 


less than five stores 


reporting or 


with a si 


mple of lei 


a than eight percent c 


f 1935 sal 


es are not 


shown sepa 


rately. Data 


for such 


tales are included 


in the totals of their respecti 


ve geographic divisi 


ons. 





















Page 4 



CENSUS SURVEY OF BUSINESS: 1937-38 








FLORISTS 








RETAIL DISTRIBUTION 






TABLE 2.- 


-PAY ROLL, BY QUARTERS FOR 1938 (FIRST HALF) AND 1937 










FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES 








DIVISION, STATE 
And 

city* 


Number Of Stores Includ- 
ed In 1937-38 Survey 




Payroll 


By Quarters, 1937-38 Ua«) 




Year 1937 


First Half 


1938 




Second 

Quarter 

1937 


Third 

Quarter 

1937 


FOURTH 

Quarter 
1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Pay Roll 

(see note) 


Percent 

Chance 

From 

1935 


Pay Roll 

(see note) 


Percent 
Chance 
From 
First 
Half 
1937 


Total 


Report- 

INC 

Pay 

Roll 


Report- 
INC No 

Pay 

Roll 


First 

Quarter 

1937 


DOTTED STATES 


770 


714 


56 


$764,389 


1838,323 


$764,453 


♦878,260 


♦772,375 


♦872,879 


♦3,245,425 


♦17.5 


♦1,645,254 


♦ 8.7 


NEW ENGLAND 
Connecticut 
Maine 

Massachusetts 
New Hampshire 
Rhode Island 


89 


85 


4 


89.884 


100.178 


89.232 


104.519 


91.740 


107.771 


383.813 


* 9.6 


199,511 




18 
7 

50 
7 
6 


15 
7 

49 
7 
6 


3 

1 


23,011 
5,551 

49,791 
4,935 
5,605 


24,253 
8,235 

53,991 
6,747 
5,777 


21,998 
6,392 

47,910 
6,308 
5,702 


26,858 
6,491 

59,330 
6,150 
5,374 


22,662 
9,358 

48,291 
5,585 
4,842 


25,579 

11,823 

55,998 

8,168 

5,242 


95,520 
86,669 
811,022 
24,140 
22,458 


♦ 0.7 

♦ 8.8 
♦13.4 
♦16.9 

♦ 6.0 


48,241 
21,181 
104,289 
13,853 
10,084 


♦ 2.1 

♦ 53.6 

♦ 0.5 
♦18.6 
-11.4 


MIDDLE ATLANTIC 
New Jersey 
New York 
Pennsylvania 


239 


218 


21 


270,293 


291,398 


272,885 


306,660 


267,257 


298,171 


1.141,236 


♦ 17.3 


565,428 


♦ 0.7 


23 
129 

87 


21 
116 

81 


2 

13 
6 


20,335 
131,803 
118,155 


21,767 
142,920 
126,711 


20,148 
134,384 
118,353 


22,896 
147,023 
136,741 


18,610 
130,220 
118,427 


22,855 
143,833 
131,483 


85,146 
556,130 
499,960 


♦80.4 
♦18.6 
♦15.5 


41 ,465 
274,053 
249,910 


- 1.5 

- 0.8 
♦ 2.1 


EAST NORTH CENTRAL 
Illinois 
Indiana 
Michigan 
Ohio 
Wisconsin 


193 


177 


16 


174,391 


196.646 


170,986 


208,736 


178.214 


204.100 


744,759 


♦20.2 


382.314 


♦ 3.0 


57 
20 
41 
54 
21 


49 
19 
37 
51 
21 


8 
1 
4 
3 


53,128 
11,770 
40,654 
53,797 
15,042 


62,363 
12,814 
44,701 
59,754 
17,014 


50,988 
13,145 
39,547 
52,702 
14,604 


61,970 
14,507 
46,878 
61,250 
18,137 


55,277 
14,620 
40,972 
51,861 
15,484 


64,256 
16,016 
46,739 
58,568 
18,521 


228,449 

52,236 

171,774 

227,503 

64,797 


♦22.0 
♦10.7 
♦34.4 
♦14.8 
+ 9.2 


119,533 
30,636 
87,711 

110,429 
34,005 


♦ 3.5 

♦ 24.6 

♦ 2.8 
- 2.8 

♦ 6.1 


WEST NORTH CENTRAL 
Iowa 
Kansas 
Missouri 


52 


50 


2 


47,354 


54,087 


47,132 


50,322 


46,369 


54,811 


198,895 


♦ 8.7 


101,180 


- 0.3 


11 

7 

19 


11 

7 

18 


1 


9,553 

7,278 

20,238 


11,718 

7,548 

21,010 


10,526 

6,416 

19,963 


11,578 

7,588 

20,747 


10,253 

8,793 

17,199 


12,196 

9,805 

19,810 


43,369 
28,830 
81,958 


♦25.3 
- 0.7 
♦10.0 


22,449 
18,598 
36,409 


♦ 5.6 
♦25.4 
-11.7 


SOUTH ATLANTIC 
Florida 
Georgia 
Maryland 
West Virginia 


49 


47 


2 


51,469 


53,785 


51,684 


58,415 


49,480 


54,473 


215,353 


♦17.0 


103,953 


- 1.2 


5 

8 

14 

6 


4 

8 

14 

5 


1 
1 


2,541 

6,060 

15,264 

4,381 


2,728 

6,233 

15,789 

4,707 


2,043 

5,981 

15,103 

3,894 


2,315 

6,369 

18,697 

4,766 


8,093 

5,584 

15,027 

4,121 


8,484 

5,759 

16,821 

4,482 


9,627 
24,643 
64,853 
17,748 


-44.0 
♦15.1 
♦25.9 
- 7.1 


4,577 
11,343 
31,848 

8,603 


-13.1 

- 7.7 
♦ 2.6 

- 5.3 


EAST SOOTH CENTRAL 
Alabama 
Kentucky 


32 


32 





29,853 


35,340 


34,463 


36,903 


35,251 


37,473 


136,559 


♦ 20.0 


72,724 


♦11.6 


6 
14 


6 
14 


~ 


12,381 
10,628 


13,751 
14,345 


14,045 
13,423 


15,784 
13,848 


13,838 
14,265 


14,307 
15,498 


55,961 
52,244 


♦51.8 
- 6.3 


28,145 
29,763 


♦ 7.7 
♦19.2 


WEST SOUTH CENTRAL 
Louisiana 
Oklahoma 
Texas 


23 


23 


-- 


21,551 


22,489 


21,437 


24,529 


22,343 


24,463 


90,006 


♦22.3 


46,806 


♦ 6.3 


5 

6 

10 


5 

6 

10 


- 


4,628 
5,759 
8,272 


4,737 
6,014 
9,024 


4,491 
5,638 
8,443 


5,459 
6,017 
9,876 


4,548 
5,640 
9,331 


4,896 

6,262 

10,210 


19,315 
23,428 
35,615 


♦68.0 
- 4.1 

♦28.3 


9,444 
11,902 
19,541 


♦ 0.8 

♦ 1.1 
♦13.0 


MOUNTAIN 
Utah 


15 


14 


1 


12,116 


13,604 


12,756 


15,933 


13,097 


14,887 


54,4109 


♦41.7 


27,984 


♦ 8.8 


5 


5 


"**" 


3,838 


4,097 


3,759 


5,353 


4,409 


4,690 


17,047 


♦52.7 


9,099 


♦14.7 


PACIFIC 
Cal if ornia 
Oregon 
Washington 


78 


68 


10 


67,478 


70,796 


63,878 


78,243 


68,684 


76,730 


280,395 


♦23.8 


145,354 


♦ 5.1 


65 
5 
8 


55 
5 
8 


10 


47,506 

16,352 

3,620 


50,163 

16,531 

4,102 


46,545 

14,327 

3,006 


55,197 

19,968 

3,078 


51,152 

14,440 

3,032 


55,020 

17,198 

4,512 


199,411 
67,178 
13,806 


♦20.1 
♦30.0 
♦55.6 


106,172 

31,638 

7,544 


♦ 8.7 

- 3.8 

- 2,3 


Cities of more than 
500,000 Population 




























Baltimore 

Boston 

Buffalo 

Chicago 

Cleveland 


9 

8 

6 

30 

10 


9 

8 

5 

24 

8 


i 

6 
2 


11,653 
10,765 
4,181 
32,405 
21 ,067 


11,226 
11,224 

4,269 
35,061 
21 ,881 


11,308 

9,784 

3,842 

29,986 

19,200 


14,114 
12,280 
4,646 
36,580 
21,743 


10,853 
10,480 
3,895 
30,993 
18,139 


11,614 
11,801 
4,402 
34,583 
19,763 


48,301 
44,053 
16,933 
134,032 
83,891 


♦27.1 

- 6.3 

- 1.8 

♦ 9.2 

♦ 6.3 


22,467 
22 ,281 
8,297 
65,576 
37,902 


- 1.8 
♦ 1.3 

- 1.8 

- 2.8 
-11.8 


Detroit 
Los Angeles 
Milwaukee 
New York 
Philadelphia 
Pittsburgh 
3an Francisco 


19 
17 
11 
90 
21 
11 
13 


17 
16 
11 
80 
20 
8 
13 


2 

1 

10 
1 
3 


19,660 
16,997 
10,767 
108,028 
41,382 
36,739 
12,383 


19,609 
17,881 
11,073 
116,232 
41,712 
38,771 
12,167 


17,681 
17,809 
9,896 
111,019 
38,872 
40,309 
12,460 


19,876 
80,803 
12,381 
122,286 
46,459 
46,481 
14,316 


18,319 
18,771 
10,936 
106,217 
38,757 
39,110 
13,260 


19,950 
80,214 
12,029 
117,804 
42,906 
42,248 
13,963 


76,826 

72,890 

44,117 

457,565 

168,485 

168,300 

51,326 


♦16.4 
♦26.5 

♦ 5.1 
♦19.3 

♦ 3.6 
♦14.8 

♦ 12.1 


38,269 
38,985 
22,965 
224,021 
81,663 
81,358 
27,283 


- 2.5 

♦11.8 

♦ 5.2 

- 0.1 

- 1.7 

♦ 7.7 
♦10.9 


States and cities with I 


as than f 


ve stores 


reporting 


or with a sa 


mple of less 


than eight 


percent of '. 


935 sales a 


e not showr 


separately. D? 


ta for su< 


h states are in 


eluded 


in the totals of their respectiv 


s geograp 


lie divisio 


ns. 






















Note; Pay roll does not indue 


e compen 


sation for 


services c 


f proprietors 


of unincorp 


orated busin 


:sses, and c 


innot be cor 


npared with 


sales without ac 


justment 


or proprietors' 


services. 



"'* DEPARTMENT OF COMMERCE ^J" 

Bureau of the Census 
Washington 

Census Sure«H of Business: 1937-38 
Retail Distribution 

FURNITURE STORES 

More than 2,000 furniture stores throughout the country, with aggregate sales in 1937 of 
$182,664,000, reported to the Bureau of the Census that their sales for the second quarter of 1938 
increased 24.4 percent over the preceding quarter. Sales during the first half of 1938 were off 24.3 
percent as compared with their sales for the same period of 1937. The first quarter of 1938 showed 
a loss of 19.0 percent and the second quarter a loss of 28.0 percent in comparison with the corres- 
ponding quarters of 1937. Compared with 1935, the latest year covered by a regular Business Census, 
their 1937 sales represent an increase of 34.0 percent. These are among the conclusions announced 
today by William L. Austin, Director, Bureau of the Census, in a preliminary report issued in connec- 
tion with the Census Survey of Business for 1937-38. 

This report includes data for 85 identical chain units with sales amounting to $18,751,000 
for 1937, representing an increase of 31.8 percent as compared with their sales for 1935. 

A comparison of previous Census totals for number and sales of retail furniture stores, 
including chains, follows: 

Change from 
Stores Sales Preceding Period 



1929 Census 25,153 $1,509,815,000 

1933 Census 17,418 553,503,000 -63.3$ 

1935 Census 17,043 694,578,000 +25.5$ 

Identical stores included in Survey: 

Year 1935 2,025 136,285,000 

Year 1937 2,025 182,664,000 +34.0$ 

First Half 1937 2,025 89,135,000 

First Half 1938 2,025 67,493,000 -24.3$ 



Sales 



All geographic divisions and all States, with the exception of Vermont, show sales in- 
creases from 1935 to 1937. For the first half of 1938 all geographic divisions show decreases 
as compared with the first half of 1937, ranging from 10.4 percent for the West South Central 
Division to 34.2 percent for the East North Central Division. 

Pay Roll 

Of the 2,025 stores included in the Survey, 133 reported no paid employees. The re- 
maining 1,892 reported pay roll, exclusive of the services of proprietors, to the amount of 
$28,753,000 for 1937, representing an increase of 34.5 percent over the total for 1935, and 
$12,739,147 for the first half of 1938, a decrease of 4.4 percent as compared with the same period 
of 1937. A summary comparison of pay roll and sales follows: 

Percent Change 
Sales Pay Roll 



Year 1937 compared with 1935 +34.0 +34.5 

First half 1938 compared with first half 1937 -24.3 - 4.4 



Page 2 

Size of Sample 

The stores included in. the Survey constitute a sample of 20 percent in sales and 12 
percent in number of all furniture stores shown in the 1935 Census. A summary follows: 

Sales in 1935 (thousands) 

Total Independents Chains 



1935 Census 
1937 Survey 

Fercent Sample 





Stores 




Total 


Independents 


Chains 


17,043 


16,482 


561 


2,025 


1,940 


85 



12$ 



1256 



1R5 



$694,578 
136,285 

20& 



$600,757 
122,056 

20$ 



93,821 
14,229 

15% 



Compared with the above average size of sample, the proportion of coverage for prin- 
cipal cities is as follows: 



Size of Sample 



City 



Baltimore 

Boston 

3uffalo 

Chicago 

Cleveland 

Detroit 

Los Angeles 



Stores 


Sales 


* 


i 


15 


14 


6 


3 


11 


10 


14 


32 


12 


23 


14 


20 


12 


50 



City 



Milwaukee 
New York 
Philadelphia 
Pittsburgh 
San Francisco 
St. Louis 



Size of 


Sample 


Stores 


Sales 




* 


24 


27 


12 


16 


11 


14 


12 


3 


19 


46 


7 


4 



Attached are tables showing sales and pay roll for each quarter by geographic divisions, 
States, and principal cities. Because of the small number of chain units included in the Survey, 
separate figures for independents and chains can be shown only in United States totals. Separate 
figures are not shown in the tables for States and cities with less than five stores reporting, 
or for which the sample represents les3 than 10 percent of the 1935 sales. However, data for the 
States omitted are included in the totals of their respective geographic divisions. 

Scope of Survey 

The data contained in this report were supplied by 2,025 furniture stores, which sub- 
mitted returns for the current Census Survey of 3usiness prior to the closing date. This report 
is not intended to present a complete picture of the retail furniture trade. The canvass for the 
Survey was conducted by mail from lists composed only of stores included in the 1935 Census of 
Business. Stores with 1935 sales of less than $5,000, and those which came into existence since 
1935 were not canvassed, and those which have gone out of business necessarily are omitted. 
Reporting for this Survey was voluntary; hence, some stores failed to cooperate or delayed their 
returns beyond the closing date. For convenience in evaluating the importance of the stores in- 
cluded, percentage columns are carried in the accompanying sales table which show the weight of 
sample by States. 



This is one of a series of retail reports issued in connection with the Census Survey 
of Business: 1937-38. It will be followed promptly by similar releases for other kinds of busi- 
ness, and later by more detailed studies. 

Tne current Census Survey of Business includes wholesale as well as retail trade and 
ia nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided 
by the Works Progress Administration. The project is under the direction of Fred A. Gosnell, 
Chief Statistician, who was also in charge of previous Business Censuses. Retail trade reports 
are prepared under the immediate supervision of James 0. Reid. 



CENSUS SURVEY OF BUSINESS: 1837-38 



FURNITURE STORES 

TABLE 1. -SALES, BV QUARTERS FOR 1938(F1RST HALF AND 1937; AND FOR THE YEAR 1835 
FOR IDENTICAL STORES, BY CEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES. 



Page 3 

RETAIL DISTRIBUTION 



DIVISION, STATE 
And 
CITY* 



SNITHJSTMTS 



Independent s 
Chains 



NEW ENGLAND 
Connecticut 
Massachusetts 
Vermont 



MIDDLE ATLANTIC 
New Jersey 
New York 
Pennsylvania 



EAST NORTH CENTRAL 
Illinois 
Indiana 
Michigan 
Ohio 
Wisconsin 



WIST NORTH CENTRAL 
Iowa 
Kansas 
Minnesota 
Nebraska 



SOUTH ATLANTIC 
Delaware 
Florida 
Maryland 
North Carolina 
Virginia 
West Virginia 



EAST SOUTH CENTRAL 
Alabama 
Mississippi 



WEST SOUTH CENTRAL 
Arkansas 
Louisiana 
Oklahoma 

Texas 



MOUNTAIN 
Colorado 
Montana 
Utah 



PACLTIC 
California 
Oregon 
Washington 



Cities of more than 
500,000 Population 

Baltimore 

Buffalo 

Chicago 

Cleveland 

Detroit 

Los Angeles 

Milwaukee 
New York 
Philadelphia 
San Francisco 



Size And Proportion Of Sample 



Number 

Of 
Stores 
Includ- 
ed In 
1937-38 
Survey 



2,025 



1,940 
85 



162 

~ 38" 

81 

6 



53 
201 
190 



491 

TsT 

76 

87 

117 

90 



203 

~W 

43 

34 

20 



212 

T 

34 
26 
42 
37 
17 



Percent 
Of Such 
Stores 
To All 
Stores 
In 1935 
Census 



210 
"TiT 

17 

48 



17 
8 

46 
16 
27 
29 

19 

91 
31 
17 



12 



1935 Sales 
Of Stores 
Included 
In 1937 38 
Survey 

(•dd OOO) 



♦136,285 



15 

ii 

14 
12 
14 
12 

24 

12 
11 
19 



122,056 
14,229 



7,983 



2,298 

4,033 

365 



29,964 



2,949 
15,865 
11,150 



32 , 123 



8,863 
5,394 
5,146 
8,495 
4,225 



9,914 
1,765 
1,384 
2,347 
2,423 



12,420 



"577 
1,577 
1,572 
2,162 
2,063 
2,949 



3,779 



Percent 
Of Such 

Sales 
To All 

Sales 
In 1935 
Census 



BO 



First 

Quarter 

1937 



♦37 , 135 



33,643 
3,492 



706 

1,053 

73 



1,612 
357 



8,334 



426 
1,377 
1,148 
5,383 



5,572 



2,306 
614 

1,895 



26,196 



20,918 

832 

4,446 



1,150 
456 
6,397 
2,436 
2,562 
10,486 

1,342 

7,829 
1,400 
4,043 



14 
10 
32 
23 
20 
50 

27 
16 
14 
46 



813 
3,955 
3,484 



8,555 



2,129 
1,435 
1,493 
2,446 
1,052 



446 
334 
532 
580 



3,130 



70 
438 
384 
556 
457 
717 



515 
118 



2,230 



Sales By Quarters, 1937-38 !.u ooo) 



Second 

Quarter 

1937 



♦52,000 



45,987 
6,013 



3,090 



998 

1,481 

108 



1,085 
5,275 
5,176 



14,009 



3,857 
2,401 
2,078 
4,017 
1,656 



631 
481 
795 
778 



4,569 



105 
464 
596 
761 
678 
1,331 



1,524 



Third 

Quarter 

1937 



045,830 



41,379 
4,451 



938 

1,389 

86 



1,054 
4,787 
4,062 



10,555 



2,853 
1,806 
1,639 
2,919 
1,338 



Fourth 

Quarter 

1937 



♦47,699 



42,904 
4,795 



802 

1,317 

79 



10,845 



1,105 
5,556 
4,184 



10,411 



First 

Quarter 

1938 



♦30,073 



27,280 
2,793 



495 

756 

61 



6,703 



476 
414 
729 
692 



3,889 



95 
453 
518 
601 
667 
981 



122 
342 

272 
1,494 



681 
125 
397 

7,865 



6,541 

212 

1,112 



277 
154 

1,437 
677 
722 

3,528 

375 
1,854 

359 
1,109 



635 
143 



2,847 



155 

547 

368 

1,777 



881 
192 

745 



8,951 

7,016 

339 

1,596 



475 

202 

2,804 

1,034 

895 

3,636 

511 
2,116 

472 
1,218 



565 
136 



2,714 



144 

498 

324 

1,748 



1,871 



805 
176 
617 

9,849 



7,920 
897 
1,632 



392 
177 

2,064 
851 
685 

4,234 

404 
2,135 

432 
1,319 



3,062 
1,620 
1,617 
2,611 
1,501 



541 
428 
722 
731 



4,566 



108 
666 
638 
775 
721 
1,086 



661 
170 



3,190 



158 

599 

418 

2,015 



770 
179 

670 

9,600 



,707 
280 
1,613 



516 
199 

2,054 
678 
708 

4,051 

411 

2,914 

544 

1,307 



650 
3,353 
2,700 



1,809 
1,079 



1,563 



2,143 



Second 

Quarter 

1938 



♦37,420 



33,449 
3,971 



664 
1,062 



8,417 



827 
4,063 
3,527 



8.677 



441 
302 
470 
495 



65 
417 
322 
432 
393 
636 



417 
109 



8,127 



95 

336 

280 

1,416 



1,236 



549 

100 
391 



5,328 
218 
987 



232 
100 

1,195 
418 
362 

2,845 

258 

1,627 

294 

845 



2,716 
1,488 
1,098 
2,137 
1,238 



Year 1937 



Sales 



<«u ooo) 



♦182,664 



163,913 
18 , 751 



10,743 



3, 

5,240 

346 



40,536 



4,057 
19,573 
16,906 



43 , 530 



543 
373 
571 
690 



5,104 



98 
385 
414 
500 
529 
769 



1,085 



448 
114 



2,422 



137 

423 

327 

1,535 



671 
153 
550 

7,199 



5,802 

257 

1,140 



310 
144 

1,965 
587 
415 

3,033 

357 

1,781 

360 

932 



11,901 
7,262 
6,827 

11,993 
5,547 



11,720 



2,094 
1,657 
2,778 
2,781 



16,154 



378 
2,021 
2,136 
2,693 
2,523 
4,115 



2,376 
567 



10.981 



579 
1,986 
1,382 
7,034 



7,301 



3,137 

672 

2,429 



36,265 



29,184 
1,128 
5,953 



1,660 
732 
8,359 
3,240 
3,010 
15,449 

1,701 
9,019 
1,807 
4,953 



Percent 

Chance 

From 

1935 



♦34.3 
♦ 31.8 



First Half 1938 



Sales 



{■dd OOO) 



♦67,493 



60,729 
6,764 



34.6 3,753 



♦49.9 
♦29.9 
- 5.2 



♦ 37.6 
♦23.4 
♦51.6 



♦35.5 



♦ 34.3 

♦34.6 
♦32.7 
♦41.2 

♦ 31.3 



♦ 18.2 



♦22.8 
♦19.7 

♦ 18.4 

♦ 14.8 



♦30.1 



♦ 36.5 
♦28.2 
♦35.9 
♦24.6 
♦22.3 
♦39.5 



♦ 47.4 
♦58.8 



♦31.8 



♦ 35.9 

♦ 44.2 

♦ 20.4 

♦ 30.7 



♦ 31.0 



♦ 36.0 

♦ 9.4 
♦28.2 



♦ 39.5 
♦35.6 
♦33.9 



♦ 44.3 

♦60.5 
♦30.7 

♦ 33.0 
♦17.5 
♦47.3 

♦26.8 
♦15.2 
♦29.1 
♦22.5 



1,159 
1,818 
149 



15,120 



1,477 
7,416 
6,227 



14,838 



4,525 
2,567 
1,980 
3,700 
2,066 



4,876 



Percent 
Chance 
From 
First 
Half 
1937 



-23.7 
-28.8 



-28.6 



-32.0 
-28.3 
-17.7 



-22.2 

-19.7 
-28.1 



984 

675 

1,041 

1,185 



5.737 



163 
802 
736 
932 
922 
1,405 



2,052 



865 
223 



4,549 



232 
759 
607 

2,951 



1,220 
253 



11,130 

475 

2,127 



542 

244 

1,160 

,005 
777 

,878 

615 
,408 

654 
,777 



-34.2 
-24.4 
-33.1 

-44.6 
-42.8 
-23.7 



-15.0 
- 8.6 
-17.2 
-21.6 

-12.7 



-25.5 



- 6.9 
-11.1 
-24.9 
-29.2 
-18.8 
-31.4 



-24.8 
-14.6 



-10.4 
-16.2 
-14.6 

- 5.2 

- 9.8 



-19.4 



-21.9 
-20.2 
-17.6 



-17.9 
-13.8 
-21.5 



-27.9 
-31.5 
-25.5 
-41.3 
-51.9 
-18.0 

-30.6 
-14.2 
-21.3 
-23.6 



Stole! and cine, with less (nan live stores reporting or with a ample of less Irian (en percent or 1935 sales are not shown separately. Data lor such Stales are included 
m the totals ol their respective geographic divisions. 



Page 4 



CENSUS SURVEY OF BUSINESS 


1937-38 


FURNITURE STORES 




RETAIL DISTRIBUTION 1 






TABLE 2.- PAY ROLL, 


BY QUARTERS FOR 1938(FIRST HALF)AND 


1937 










FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES. 






DIVISION, STATE 
And 
CITY» 


Number Of Stores Includ- 
ed In 1937-38 Survey 


Payroll By Quarters, 1937-38 I— •««) 


Year 1937 


First Half 


1938 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


1 
Pay Roll 

(*ee note) 


Percent 

Chance 

From 

1935 


Pay Roll 

(ice note) 


Percent 
Chance 

From 

First 

Half 

1937 


Total 


Report- 
ing 
Pay 

Roll 


Report- 
ing No 
Pay 
Roll 


UNITED 3TATSS 

Independents 
Chains 


2,025 


1,892 


133 


16,261,049 


97,046,033 


$7,168,703 


(8,257,433 


$6,205,827 


(6,533,320 


#28,753,216 


.34.5 


112,739,147 


- 4.4 


1,940 
85 


1,807 
85 


133 


5,675,446 
605,603 


6,320,633 
725,200 


6,412,671 
756,032 


7,470,364 
787,069 


5,623,784 
582,043 


5,871,047 
662,273 


25,879,314 
2,873,904 


♦ 35.2 

♦ 28.8 


11,494,831 
1,244,316 


- 4.2 

- 6.5 


KEW ENGLAND 
Connecticut 
Massachusetts 
Vermont 


162 


152 


10 


402.767 


446,234 


448,587 


557,594 


374,020 


393,937 


1,855,162 


♦ 25.6 


767,957 


- 9.5 


38 

81 

6 


33 

77 

6 


5 

4 


141,861 

186,159 

10,230 


157,093 

203,830 

11,930 


158,059 

202,880 

11,827 


214,027 

228,999 

19,434 


123,183 

180,415 

9,696 


124,483 

195,752 

6,865 


671,040 

821,868 

53,421 


♦56.2 
♦20.1 
-16.5 


247,666 

376,167 

16,561 


-17.2 
- 3.5 
-25.3 


MIDDLE ATLANTIC 
New Jersey 
New York 

Pennsylvania 


444 


418 


26 


1,313,801 


1,473,834 


1,492,806 


1,782,431 


1,323,203 


1,411,640 


6,062,872 


♦ 30.7 


2,734,643 


- 1.9 


53 
201 
190 


50 
191 
177 


3 
10 
13 


137,364 
660,914 
495,523 


155,833 
743,604 
574,397 


154,228 
749,444 
589,134 


201,164 
878,488 
702,779 


139,627 
688,260 
495,316 


146,512 
736,888 
528,240 


646,589 
3,052,450 
2,361,833 


♦33.9 
♦22.1 
♦42.6 


286,139 
1,425,148 
1,023,556 


- 2.4 
0.0 

- 4.3 


SA3T NORTH CENTRAL 
Illinois 
Indiana 
Michigan 
Ohio 
•Viaconsln 


491 


454 


37 


1,410,388 


1,665,648 


1,604,621 


1,846,510 


1 , 332 , 192 


1,402,412 


6,527,167 


♦ 35.1 


2,734,604 


-11.1 


121 
76 
87 

117 
90 


113 
67 
80 

112 
82 


8 
9 
7 
5 
8 


369 , 320 
236,457 
188,575 
425,111 
190,925 


434,275 
288,339 
251,070 
478,705 
213,259 


415,271 
267,611 
219,830 
496,603 
205,306 


486,222 
290,083 
271,873 
539,300 
259,032 


361,423 
222,764 
168,717 
397,959 
181,329 


381,081 
243,432 
160,620 
412,309 
184,970 


1,705,088 
1,082,490 

931,348 
1,939,719 

866,522 


♦ 22.2 

♦ 39.8 
♦37.0 

♦ 45.2 

♦ 34.2 


742,504 
466,196 
349,337 
810 , 268 
366,299 


- 7.6 
-11.2 
-20.5 
-10.4 

- 9.4 


HHST NORTH CENTRAL 
Iowa 
Kansas 
Minnesota 
Nebraska 


203 


164 


19 


420.834 


469.967 


472,952 


538,269 


436,860 


480,332 


1,902,022 


♦ 28.1 


917,192 


♦ 3.0 


49 
43 
34 

20 


41 
42 
33 

17 


8 
1 
1 
3 


52,001 

41,909 

98,141 

138,327 


59,120 

46 , 662 

107,754 

159,485 


60,146 

46,287 

107,285 

164,917 


67,663 

53,798 

130,112 

177,779 


52,601 

42,530 

109,115 

138,645 


59,091 

47,139 

120,926 

157,828 


239,130 
188,656 
443,292 

640,508 


♦ 18.1 

♦ 31.0 
♦21.2 

♦ 49.3 


111,692 

89,669 

230,043 

296,473 


♦ 0.5 

♦ 1.2 
♦11.7 
- 0.5 


30OTH ATLANTIC 
Delaware 
Florida 
Maryland 
North Carolina 
Virginia 
■est Virginia 


212 


203 


9 


566,523 


642,536 


726,488 


793,845 


564,294 


655,700 


2,731,394 


♦ 30.7 


1,239,994 


♦ 2.4 


6 
34 
26 
42 

37 
17 


5 
33 
22 
41 

35 
17 


1 
1 
4 
1 
2 


9,945 
79,185 
72,000 
79,287 
83,442 
146,770 


9,531 
88,538 
83,627 
85,846 
95,390 
179,060 


9,999 

94,379 

87,302 

84,102 

104,210 

245,596 


14,337 
102,183 
103,543 
104,398 
132,627 
225,329 


9,315 
69,324 
75,420 
83,818 
84,454 
149,069 


10,276 
92,173 
77,751 
84,367 
95,276 
196,086 


43,812 
364,285 
346,472 
353,633 
415,669 
796,755 


♦ 15.4 
.39.8 

♦ 32.2 

♦ 8.0 

♦ 27.5 
♦56.4 


19,591 
181,497 
153,171 
168,185 
179,732 
345,155 


♦ 0.6 

♦ 8.2 
- 1.6 

♦ 1.8 

♦ 0.5 

♦ 5.9 


EAST SOOTH CENTRAL 
Alabama 
Mississippi 


93 


91 


2 


174,332 


194,252 


192,147 


227,477 


179,257 


165,300 


788,208 


♦38.1 


364^557 


- 1.1 


26 
13 


26 
13 


" 


79,548 
17,813 


90,508 
19,376 


89,428 
19,978 


103,538 
21,413 


79,714 
19,276 


83,810 
19,992 


363,022 
78,580 


♦ 46.5 
♦57.1 


163,524 
39,268 


- 3.8 
♦ 5.6 


WEST 30UTH CENTRAL 
Arkansas 
Louisiana 
Oklahoma 
Texas 


133 


127 


6 


372,574 


412,368 


402,968 


495,841 


389,495 


407,040 


1,683,751 


♦41.6 


796,535 


♦ 1.5 


11 
14 
23 
65 


11 
13 
20 
83 


1 
3 
2 


15,372 

66,456 

43,366 

245,380 


15,978 

76,520 

45,261 

274,609 


15,404 

76,210 

45,048 

264,306 


23,653 
108,803 

53,265 
310,120 


16,041 

71,261 

47,967 

252,206 


17,821 

76,411 

51,856 

260,952 


70,407 

331,989 

186,940 

1,094,415 


♦ 18.3 

♦ 51.7 
.21.6 
.44.5 


35,862 
147,672 

99,843 
513,156 


♦ 14.4 

♦ 1.9 
.12.7 
- 1.3 


MOUNTAIN 
Colorado 
Montana 
Utah 


77 


74 


3 


203.289 


252,017 


247 ,752 


312,147 


217,305 


224,702 


1,015,205 


.37.1 


442,007 


- 2.9 


23 
11 
21 


23 
10 
21 


1 


105,875 
15,095 
58,722 


134,655 
16,559 
73,695 


132,063 
15,651 
73,026 


138,362 

19,326 

122,893 


115,358 
15,001 
62,301 


114,585 
16,202 
68,008 


510,955 

66,631 

328,336 


.46.3 

♦ 12.9 

♦ 29.3 


229,943 

31,203 

130,309 


- 4.4 

- 1.4 

- 1.6 


PACIFIC 
California 
Washington 


210 


189 


21 


1,414,541 


1,489,175 


1,580,382 


1,703,319 


1,369,201 


1,372,257 


6,187,417 


♦ 42.1 


2,741,458 


- 5.6 


145 
48 


132 
42 


13 
6 


1,153,724 
230,051 


1,192,034 
262,742 


1,277,762 
266,474 


1,315,918 
341,672 


1,112,010 
225,532 


1,100,014 
240,687 


4,939,458 
1,100,939 


.42.2 
.49.2 


2, £12, 024 
466,219 


- 5.7 

- 5.4 


Cities of more than 
500,000 Population 




























Baltimore 

Buffalo 

Chicago 

Clereland 

Detroit 

Los Angeles 


17 
8 
46 
16 
27 
29 


14 
8 
46 
16 
25 
24 


3 

2 
5 


35,585 

31,145 

273,637 

145,603 

96,785 

641,237 


64,658 
46,242 
324,749 
155,220 
136,167 
656,186 


66,931 
39,512 
310,171 
157,850 
104,013 
710,889 


83.950 
51,775 
343,677 
182,504 
137,704 
680,774 


57,802 

29,623 

269,375 

121,576 

77,449 

591,471 


60,714 

34,819 

282,028 

125,030 

77,404 

571,058 


271,124 
16b, 674 

1,252,234 
641 , 177 
474,669 

2,689,086 


.37.3 
.69.1 

♦ 18.1 
♦51.5 

♦ 29.9 
♦46.0 


118,516 
64,442 
551,403 
246 , 606 
154,853 
1,162,529 


- 1.4 

- 7.9 

-18.0 
-33.5 
-10.4 


Milwaukee 
New York 
Philadelphia 

San Francisco 


19 
91 
31 
17 


19 
91 
27 
16 


4 

1 


89,363 
326,948 

69,930 
226,926 


96,648 
331,506 

74,686 
234,489 


91,567 
334,897 

74,481 
242,186 


103,941 

400,875 

94,204 

275, S73 


76,013 
328,788 

69,396 
225,715 


73,475 
343,352 

71,961 
233,122 


381,519 

1,394,226 

313,301 

979,576 


♦44.0 
♦ 13.4 
♦32.5 
♦26.3 


149,488 
672,140 
141,357 
458,837 


-19.6 
♦ 2.1 

- 2.3 

- 0.6 



States and cities with less than five stores reporting or with a sample oi less than ten percent of 1935 sales are not shown separately. Pay roll not shown for Oregon 
because of inadequate sample. Data for states omitted are included in the totals ot their respective geographic divisions. 
Note: Hay roll does not include compensation tor services of proprietors of unincorporated businesses, and cannot be compared ic.n safes without adjustment for proprietors' services. 



r'ZJT DEPARTMENT OF COMMERCE Preliminary «por. 

Bureau of the Census page * 

Washington 



Census Survey of Business: 1937-38 
Retail Distribution 



FURRIERS AND FUR SHOPS 



Nearly 300 furriers and fur shops throughout the country, with aggregate sales in 1937 
of 920,559,000, reported to the Bureau of the Census that their sales during the first half of 
1938 were off 21.9 percent as compared viith the same period of 1937. The first quarter of 1938 
showed a loss of 18.8 percent and the second quarter a loss of 27.6 percent in comparison with the 
corresponding quarters of 1937. Compared with 1935, the latest year covered by a regular Business 
Census, their 1937 sales represent an increase of 29.9 percent. These are among the conclusions 
announced today by William L. Austin, Director, Bureau of the Census, in a preliminary report 
Issued in connection with the Census Survey of Business for 1937-38. 

A comparison with previous Census totals follows: 

Furriers and Fur Shops 



Change from 
Stores Sales Preceding Period 



1929 Census £,280 $106,862,000 

1933 Census 1,502 41,617,000 -61.1$ 

1935 Census 1,535 59,897,000 + 43.9# 

Identical stores included in this Survey: 

Year 1935 287 15,821,000 

Year 1937 287 20,559,000 +29.9$ 

First Half 1937 287 7,066,000 

First Half 1938 287 5,517,000 -21.955 



Sales 



The totel volume of sales for 1937 was distributed by quarters as follows: First quar- 
ter, 22.2 percent; second quarter, 12.2 percent; third quarter, 24.6 percent; fourth quarter, 41.0 
percent. All geographic divisions show sales increases from 1935 to 1937. No reports were re- 
ceived for this Survey from any of the States in the West South Central Division. For the first 
half of 1938 all geographic divisions show decreases as compared with the first half of 1937, rang- 
ing from 2.7 percent for the South Atlantic and East South Central Divisions combined to 25.4 per- 
cent for the Mountain and Pacific Divisions combined. Included among the 287 identical stores are 
25 identical units of chains. Sales of these identical chain units totalled $2, 653, 000 in 1937, an 
increase of 28.5 percent over their sales in 1935. 

Pay Roll 

Of the 287 stores included in the Survey, 9 reported no paid employees. The remaining 
278 reported pay roll, exclusive of the services of proprietors, to the amount of $3,860,000 for 
1937, representing an increase of 27.9 percent over their pay roll for 1935. They reported a total 
pay roll of $1,552,000 for the first half of 1938, a decrease of 5.0 percent as compared with the 
same period of 1937. A summary comparison of pay roll and sales follows: 

Percent Change 
Sales Pay Roll 

Year 1937 compared with 1935 +29.9 +27.9 

First half 1938 compared with first half 1937 -21.9 - 5.0 



Page 2 



Size of Sample 



The stores included in this Survey constitute a sample of 26 percent in sales and 19 
percent in number of all furriers and fur shops shown in the 1935 Census. A summary follows: 



Stores 



Total Independents Chains 



Sales in 1935 (thousands) 
Total Independents Chains 



1935 Census 
1937 Survey 

Percent Sample 



1,535 
287 

19$ 



1,466 
262 

18# 



69 
25 

36# 



159,897 
15,821 

26$ 



'$53,970 
13,756 

25$ 



$5,927 
2,065 

35$ 



The classification "Furriers and Fur Shops" represents, for Census purposes, shops 
selling ready-made fur coats, scarfs, fur-trimmed cloth coats, and other apparel usually 
handled by furriers. Manufacturing furriers and establishments engaged primarily in repairs and 
storage of furs are not included in the Retail Distribution Census. Attached are tables showing 
sales and pay roll for each quarter by geographic divisions. Because of the small number of chain 
units included in this Survey, separate figures for independents and chains can be shown only in 
United States totals. 

Scope of Survey 

The data contained in this report represent 287 stores for which returns were submitted 
for the current Census Survey of Business prior to the closing date. This report is not intended 
to present a complete picture of the retail furrier trade, but rather to provide a reliable indi- 
cator of trends since the last regular Business Census. The canvass for the Survey was conducted 
by mail from lists composed only of stores included in the 1935 Census of Business. Stores with 
1935 sales of less than $5,000, and those which came into existence since 1935 were not canvassed, 
and those which have gone out of business necessarily are omitted. Reporting for this Survey was 
voluntary; hence, some stores failed to cooperate or delayed their returns beyond the closing date. 
For convenience in evaluating the importance of the stores included, percentage columns are carried 
in the accompanying sales table which show the weight of sample by geographic divisions. 

- - 



This is one of a series of retail reports issued in connection with the Census Survey of 
Business: 1937-38. It will be followed promptly by similar releases for other kinds of business, 
and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided by the 
Works Progress Administration. The project is under the direction of Fred A. Gosnell, Chief Statis- 
tician, who was also in charge of previous Business Censuses. Retail trade reports are prepared 
under the immediate supervision of James 0. Reid. 











































Pare 3 


CENSUS SURVEY OF BUSINESS: 1937-38 

FURRIERS AND FUR SHOPS 


RETAIL DISTRIBUTION 


TABLE 1.--SALES, BY QUARTERS FOR 1»38(FIRST HALF)AND 1937; AND FOR THE YEAR 1935 




FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS 








Size And Proportion Of Sample 


Sales By Quarters, 1937-38 (.dd ooo) 


Year 1937 


First Half 1938 


Number 


Percent 


1935 Sales 
Of Stores 
Included 


Percent 


























Of 


Of Such 


Of Such 






















Percent 


GEOGRAPHIC DIVISION 


Stores 


Stores 


Sales 


First 


Second 


Third 


Fourth 


First 






Percent 

Chance 

From 

1935 




Chance 




Includ- 


To All 


To All 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Qu 


\RTER 


Sales 


Sales 


From 




ed In 


Stores 


Survey 


Sales 


1937 


1937 


1937 


1937 


1938 


1938 






First 




1937-38 


In 1935 


In 1935 




















Half 




Survey 


Census 


{•do 000) 


Census 
















(•dd ooo) 




(edd 000) 


1937 


UNITED STATES 
Independents 


287 


19 


115,821 


26 


|4,559 


♦2,507 


$5,053 


$8,440 


$3,701 


$1,816 


$20,559 


+29.9 


$5,517 




262 


18 


13,756 


25 


3,985 


2,323 


4,309 


7,289 


3,222 


1.693 


17,906 


♦30.2 








25 


36 


2,065 


35 


574 


184 


744 


1,151 


479 




123 


2,653 


♦28.5 


602 


-20.6 


New England 


29 


16 


1,347 


17 


348 


143 


327 


770 


293 




106 


1,588 


+17.9 


399 


-18.7 


Middle Atlantic 


92 


17 


4,959 


25 


1,436 


794 


1,237 


2,705 


1,169 




547 


6,172 


+24.5 


1,716 


-23.1 


East North Central 


81 


24 


4,940 


36 


1,540 


917 


1,813 


2,709 


1,235 




628 


6,979 


♦41.3 


1,863 


-24.2 


West North Central 


26 


21 


1,509 


33 


403 


189 


515 


892 


338 




141 


1,999 


♦32.5 


479 


-19.1 


South Atlantic and 
































East South Central 


15 


16 


1,041 


30 


248 


161 


369 


432 


258 




140 


1,210 


♦16.2 


393 


- 2.7 


Mountain and Pacific 


44 


19 


2,025 


23 


584 


303 


792 


932 


408 




254 


2,611 


+28.9 


662 


-25.4 


FURRIERS AND FUR SHOPS 






TABLE 2.- PAY ROLL, BY QUARTERS FOR 1938(FIRST HALF)AND 


1937 




FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS 








Number Of Stores Includ- 
ed In 1937-38 Survey 


Payroll By Quarters, 1937-38 («• noc.) 


Year 1937 


First Hali 


1938 




















Percent 








GEOGRAPHIC DIVISION 




Report- 


Report- 


First 


Second 


Third 


Fourth 


First 






Percent 




Change 






ing 


ing No 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Pay Roll 


Change 




From 






Pay 


Pay 


1937 


1937 


1937 


1937 


1938 


1938 




From 










Roll 


Roll 














( iee note } 


1935 


( »« note ) 


Half 
1937 


UNITED STATES 
Independents 


287 


278 


9 


$791,605 


$840,916 


$965,559 


$1,262,02! 


$771,753 


$779, eso 


$3,860,108 


+27,9 


$1,551,633 


-5.0 


262 


253 


9 


724,212 


763,835 


875,684 


1,162,41! 


704,655 


706,647 


3,526,146 


♦28.6 


1,411,302 




Chains 


25 


25 


— 


67,393 


77 , 081 


89,875 


99, 61! 


67,098 


73,233 


333,962 


+20.9 


140,331 


-2.9 


New England 


29 


28 


1 


47,422 


61,282 


65,494 


83,92! 


46,974 


60,320 


258,121 


♦13.8 


107,294 


-1.3 


Middle Atlantic 


92 


87 


5 


270,308 


279,562 


295,981 


401,464 


261,837 


241,512 


1,247,315 


♦22.4 


503,349 


-8.5 


East North Central 


81 


79 


2 


245,677 


267,884 


312,667 


416, 51C 


241,768 


253,682 


1,242,738 


+34.5 


495,450 


-3.5 


West north Central 


26 


26 


- 


89,063 


91,851 


104,252 


131,625 


83,472 


92,042 


416,795 


+37.6 


175,514 


-3.0 


South Atlantic and 




























East South Central 


15 


14 


1 


42,747 


44,875 


50,381 


80,594 


47,746 


47,512 


218,597 


+ 9.9 


95,258 


♦8.7 


Mountain and Pacific 


44 


44 


- 


96,388 


95,462 


136,784 


147 , 908 


99,956 


84,812 


476,542 


♦37.8 


174,768 


-8.9 


Note: Pay roll does not include compensation tor services of proprietors ot unincorporated businesses, and cannot be compared with 


soles without adjustment for proprietors 


services. 


StaHi Compriiine Geographic Dtvtitont: 






NEW ENCLAND-Conn., Maine, Mau., N. If., R. t.. Vl. EAST SOUTH CENTR 


4L-Ala., Ku., Miti.. Tenn. 




MIDDLE ATLANTIC. -N. 1, N. Y, Pa. WEST SOUTH CENTS 


AL-A,«., La.. OHo., Tax. 




EAST NORTH CENTRAL-llL. tod., Mich.. Ohio, Wit. MOUNTAIN— Arts.. Co 


o., Idaho. Mont., Nov.. N. Mei., Uloh. Woo. 




WEST NORTH CENTRAL ■lorn.. Kan,.. Minn., Mo., Nek,.. N. Dei., S. Dak. PACIFIC— CM, Or„.. 


Wash. 




SOUTH ATLANTlC-.Dat., D. C, Flo., Co., Md.. N. C. S. C. Vo., W. Vo. 




■ 



£™* ,,e DEPARTMENT OF COMMERCE PWW-j »r«t 

Bureau of the Census 
Washington 

Census Survey of Business: 1937-38 
Retail Distribution 

GARAGES 

More than 2,000 repair garages throughout the country, with aggregate receipts in 1937 of 
$38,381,000, reported to the Bureau of the Census that their receipts during the first half of 1938 
were off 7.1 percent as compared with the same period of 1937. The first quarter of 1938 showed a 
loss of 3.6 percent and the second quarter a loss of 10.1 percent in comparison with the corre- 
sponding quarters of 1937. Compared with 1935, the latest year covered by a regular Business Cen- 
sus, their 1937 receipts represent an increase of 26.1 percent. These are among the conclusions 
announced today by William L. Austin, Director, Bureau of the Census, in a preliminary report issued 
in connection with the Census Survey of Business for 1937-38. 

A comparison with previous Census totals follows: 

Garages Change from 

Number Receipts Preceding Period 

1933 Census 86,454 $519,827,000 

1935 Census 66,243 370,064,000 -28.8$ 

Identical establishments included in this Survey: 

Year 1935 2,038 30,438,000 

Year 1937 2,038 38,381,000 +26.1$ 

First Half 1937 2,038 18,386,000 

First Half 1938 2,038 17,088,000 - 7.1$ 

Receipts 

The total receipts for 1937 were distributed by quarters as follows: First quarter, 22.1 
percent; second quarter, 25.8 percent; third quarter, 27.0 percent; fourth quarter, 25.1 percent. 
All geographic divisions and all States, with the exception of Idaho, Nebraska and Wyoming, show 
increases in receipts from 1935 to 1937. A comparison of the first half of 1938 with the first 
half of 1937 shows an increase of 6.5 percent for the West South Central Division, with decreases 
for the remaining divisions, ranging from 1.6 percent for the East South Central Division to 18.4 
percent for the Mountain Division. 

Pay Roll 

Of the 2,038 establishments included in the Survey, 249 reported no paid employees. The 
remaining 1,789 establishments reported pay roll, exclusive of the services of proprietors, to the 
amount of $7,100,000 for 1937, representing an increase of 24.4 percent over their pay roll for 
1935. They reported a total pay roll of $3,350,000 for the first half of 1938, a decrease of 1.0 
percent as compared with the same period of 1937. A summary comparison of pay roll and receipts 
follows : 



Year 1937 compared with 1935 

First half 1938 compared with first half 1937 



Percent 


Change 


Receipts 


Pay Roll 


+ 26.1 


+ 24.4 


- 7.1 


- 1.0 



Page 2 



Size of Sample 



The establishments included in thi3 Survey constitute a sample of eight percent in re- 
ceipts and three percent in number of all repair garages shown in the 1935 Census. A summary 
follows: 



1935 Census 
1937 Survey 

Percent Sample 



Establishments 

66,243 
2,038 

355 



Receipts in 1935 

$370,064,000 
30,438,000 



Compared with the above average size of sample, the proportion of coverage for princi- 
pal cities is as follows: 





Size 


of 


Sample 






Size 


of 


Sample 




City 


Establishments Receipts 


City 


Establishments 


Receipts 




% 






% 




I 






i 


Bait imore 


3 






9 


Milwaukee 


3 






7 


Boston 


2 






2 


New York 


4 






8 


Buffalo 


3 






10 


Philadelphia 


2 






4 


Chicago 


5 






12 


Pittsburgh 


2 






5 


Cleveland 


4 






12 


San Francisco 


11 






15 


Detroit 


4 






7 


St. Louis 


3 






7 


Los Angeles 


5 






14 













The classification "Garages", for Census purposes, represents repair garages only. Park- 
ing and storage garages, body-fender-paint shops and radiator repair shops are not included in this 
classification. Attached are tables showing receipts and pay roll for each quarter by geographic 
divisions, States and principal cities. Separate figures are not shown in the tables for States 
and cities with less than five establishments reporting, or for which the sample represents less 
than five percent of the 1935 receipts. However, data for the States omitted are included in the 
totals of their respective geographic divisions. 

Scope of Survey 

The data contained in this report were supplied by 2,038 garages, which submitted returns 
for the current Census Survey of Business prior to the closing date. This report is not intended 
to present a complete picture of the business done by repair garages, but rather to provide a reli- 
able indicator of trends since the last regular Business Census. The canvass for the Survey was 
conducted by mail from lists composed only of establishments included in the 1935 Census of Busi- 
ness. Establishments with 1935 receipts of less than $5,000, and those which came into existence 
since 1935 were not canvassed, and those which have gone out of business necessarily are omitted 
Reporting for this Survey was voluntary; hence, some establishments failed to cooperate or delayed 
their returns beyond the closing date. For convenience in evaluating the importance of the estab- 
lishments included, percentage columns are carried in the accompanying sales table which show the 
weight of sample by States. 



- - 

Business- ^-^if w^f lt%^ ^^ re ?? rt ! i8SU9d in section with the Census Survey of 
^UtTer by morfdetaU^'s't^ie'^ 1 " 8 ' Pr ° nPtly * ^^ ^^ f ° r ° ther kinda ° f *»mJs., 

The current Census Survey of Business includes wholesale as well as retail trade m * f, 
nation-wide in scope. It is being conducted by the Bureau of the Census with 2 JS.^ 

St:tisM^ r0g T S Adm T St r tl0n - ThS Pr0j9Ct 1S under the direcuon of FredT GosneU CMef 
Statistician, who was also in charge of previous Business Ce™,^ Do+lii Z a wsneii, chief 

prepared under the immediate supervision of Jamts £eid '^ reP ° rtS are 



/ 




























Paee 3 


CENSUS SURVEY OF BUSINESS: 1937-38 






GARAGES 








RETAIL DISTRIBUTION 


TABLE 1. -SALES, 


BY QUARTERS FOR 1938 (FIRST HALF AND 1937; AND FOR THE YEAR 1935 








FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS 


STATES AND PRINCIPAL CITIES. 










Size 


And Prof 


ortion Of S 


AMPLE 




Sales By Quarters, 1937-38 (.dd ooo) 


Year 


937 


First Half 1938 


Number 


Percent 


1935 Sales 
Of Stores 
Included 
In 1937 38 


Percent 






















DIVISION, STATE 
And 


Of 
Stores 


Of Such 
Stores 


Of Such 
Sales 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 
Chance 

From 

1935 




Percent 
Chance 


CITY* 


Includ- 


To All 


To All 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Sales 


Sales 


From 




ed In 


Stores 


Survey 


Sales 


1937 


1937 


1937 


1937 


1938 


1938 






First 




1937-38 


In 1935 


In 1935 


















Half 




Survey 


Census 


(idd 000) 


Census 














l«dd 000) 




(■dd 000) 


1937 


UNITED STATES 

NEW ENGLAND 
Connect icut 


2,038 


3 


$30,438 


8 


♦8,479 


♦9,907 


$10,353 


♦9,642 


♦8,178 


♦8,910 


♦38,381 


•26.1 


♦17,088 


- 7.1 


181 


4 


3,163 


(1) 


791 


1,017 


1,059 


932 


773 


895 


3,799 


♦20.1 


1,668 


- 7.7 


44 


S 


767 


12 


187 


241 


267 


231 


188 


216 


926 


♦ 20.7 


404 


- 5.6 


Maine 


32 


4 


653 


11 


141 


177 


208 


176 


141 


174 


702 


• 7.5 


315 


- 0.9 


Massachusetts 


65 


3 


1,130 


8 


305 


373 


349 


329 


295 


317 


1,356 


♦20.0 


612 


- 9.7 


New Hampshire 


12 


3 


162 


6 


35 


44 


51 


44 


32 


39 


174 


♦ 7.4 


71 


-10.1 


Rhode Island 


7 


2 


134 


7 


38 


44 


52 


46 


39 


43 


180 


♦34.3 


82 


0.0 


Vermont 


21 


6 


317 


(1) 


85 


138 


132 


106 


78 


106 


461 


•45.4 


184 


-17.5 


MIDDLE ATLANTIC 
New Jersey 


442 


4 


7,042 


8 


1,794 


2,152 


2,283 


2,093 


1,765 


1,987 


8,322 


♦ 18.2 


3,752 


- 4.9 


72 


3 


1,258 


9 


288 


346 


392 


340 


298 


344 


1,366 


♦ 8.6 


642 


♦ 1.3 


New York 


242 


4 


3,957 


9 


986 


1,217 


1,282 


1,186 


1,009 


1,144 


4,671 


♦18.0 


2,153 


- 2.3 


Pennsylvania 


128 


3 


1,827 


7 


520 


589 


609 


567 


458 


499 


2,285 


♦25.1 


957 


-13.7 


EAST NORTH CENTRAL 
Illinois 


454 


3 


6,299 


9 


1,896 


^ 2,171 


2,223 


2,148 


1,755 


1,837 


8,438 


♦34.0 


3,592 


-11.7 


158 


5 


2,352 


11 


752 


855 


839 


827 


740 


746 


3,273 


♦39.2 


1,486 


- 7.5 


Indiana 


57 


3 


755 


8 


225 


252 


254 


237 


197 


216 


968 


♦ 28.2 


413 


-13.4 


Michigan 


86 


4 


976 


9 


266 


317 


340 


304 


236 


262 


1,227 


♦ 25.7 


498 


-14.6 


Ohio 


97 


2 


1,504 


9 


455 


496 


529 


540 


401 


405 


2,020 


♦ 34.3 


806 


-15.2 


Wisconsin 


56 


3 


712 


7 


198 


251 


261 


240 


181 


208 


950 


♦33.4 


389 


-13.4 


WEST NORTH CENTRAL 
Iowa 


244 


2 


3,233 


(1) 


814 


973 


1,011 


963 


781 


894 


3,761 


♦ 16.3 


1,675 


- 6.3 


55 


2 


687 


7 


173 


208 


215 


215 


169 


186 


811 


♦18.0 


355 


- 6.8 


Kansas 


32 


2 


421 


6 


110 


134 


146 


122 


107 


126 


512 


♦21.6 


233 


- 4.5 


Mlnne80ta 


43 


2 


609 


5 


163 


202 


194 


200 


152 


185 


759 


♦ 24.6 


337 


- 7.7 


Missouri 


61 


3 


904 


8 


243 


269 


281 


270 


234 


262 


1,063 


♦17.6 


496 


- 3.1 


North Dakota 


16 


3 


196 


(D 


36 


56 


68 


48 


35 


44 


208 


♦ 6.1 


79 


-14.1 


South Dakota 


17 


3 


193 


6 


48 


54 


55 


56 


43 


45 


213 


♦ 10.4 


88 


-13.7 


SOOTH ATLANTIC 
Florida 


125 


2 


1,845 


(1) 


602 


651 


643 


648 


579 


604 


2,544 


♦37.9 


1,183 


- 5.6 


18 


2 


283 


7 


127 


113 


104 


113 


127 


105 


457 


♦ 61.5 


232 


- 3.3 


Maryland 


27 


3 


420 


8 


115 


132 


138 


130 


108 


121 


515 


♦22.6 


229 


- 7.3 


North Carolina 


9 


1 


143 


5 


61 


66 


62 


70 


63 


64 


259 


♦81.1 


127 


0.0 


Virginia 


31 


3 


497 


11 


138 


161 


157 


165 


132 


154 


621 


♦ 24.9 


286 


- 4.3 


West Virginia 


25 


4 


243 


9 


86 


90 


90 


86 


75 


81 


352 


♦44.9 


156 


-11.4 


EAST SOOTH CENTRAL 
Alabama 


41 


1 


736 


5 


232 


266 


275 


259 


251 


239 


1,032 


♦ 40.2 


490 


- 1.6 


10 


1 


139 


5 


56 


59 


65 


63 


76 


72 


243 


♦74.8 


148 


♦28.7 


Kentucky 


19 


2 


340 


6 


95 


108 


113 


107 


8fl 


93 


423 


♦24.4 


181 


-10.8 


WEST SOOTH CENTRAL 
Arkansaa 


87 


1 


1,180 


5 


352 


399 


420 


421 


393 


407 


1,592 


♦34.9 


800 


♦ 6.5 


9 


1 


120 


6 


31 


32 


35 


40 


34 


34 


138 


♦15.0 


68 


♦ 7.9 


Texas 


59 


2 


822 


5 


245 


271 


294 


283 


269 


280 


1,093 


♦33.0 


549 


♦ 6.4 


MOUNTAIN 
Arizona 


91 


4 


1,511 


(1) 


402 


497 


531 


458 


LM4 


390 


1,888 


♦ 25.0 


734 


-18.4 


10 


4 


144 


7 


36 


40 


45 


38 


31 


29 


159 


♦ 10.4 


60 


-21.1 


Colorado 


28 


4 


441 


10 


122 


160 


178 


151 


101 


114 


611 


♦ 38.5 


215 


-23.8 


Idaho 


12 


4 


147 


(1) 


24 


39 


43 


36 


24 


37 


142 


- 3.4 


61 


- 3.2 


Montana 


10 


2 


192 


5 


54 


62 


73 


63 


43 


53 


252 


♦31.3 


96 


-17.2 


New Mexico 


7 


3 


209 


(1) 


75 


82 


68 


61 


56 


51 


286 


♦36.8 


107 


-31.8 


Utah 


14 


5 


272 


(1) 


69 


89 


90 


81 


64 


80 


329 


♦21.0 


144 


- 8.9 


Wyoming 


7 


4 


62 


5 


12 


13 


20 


15 


13 


13 


60 


- 3.2 


26 


♦ 4.0 


PACrflC 
California 


373 


5 


5,429 


12 


1,596 


1,781 


1,908 


1,720 


1,537 


1,657 


7,005 


♦29.0 


3,194 


- 5.4 


269 


5 


4,016 


12 


1,204 


1,304 


1,376 


1,272 


1,172 


1,260 


5,156 


♦28.4 


2,432 


- 3.0 


Oregon 


44 


5 


650 


10 


173 


215 


243 


191 


166 


178 


822 


♦ 26.5 


344 


-11.3 


Washington 


60 


5 


763 


10 


219 


262 


289 


257 


199 


219 


1,027 


♦34.6 


418 


-13.1 


Cities of more than 






























500,000 Population 


Baltimore 


12 


3 


248 


9 


71 


80 


80 


77 


68 


74 


308 


+24.2 


142 


- 6.0 


Buffalo 


6 


3 


121 


10 


42 


51 


57 


50 


46 


44 


200 


♦65.3 


90 


- 3.2 


Chicago 


50 


5 


917 


12 


265 


302 


299 


298 


274 


287 


1,164 


♦26.9 


561 


- 1.1 


Cleveland 


17 


4 


215 


12 


66 


70 


70 


69 


61 


58 


275 


♦ 27.9 


119 


-12.5 


Detroit 


15 


4 


195 


7 


62 


65 


65 


63 


57 


55 


255 


♦30.8 


112 


-11.8 


Los Angeles 


56 


5 


995 


14 


323 


327 


337 


322 


323 


309 


1,309 


♦31.6 


632 


- 2.8 


Milwaukee 


8 


3 


110 


7 


29 


37 


34 


33 


29 


29 


133 


♦20.9 


58 


-12.1 


New York 


91 


4 


1,562 


8 


426 


483 


457 


461 


420 


459 


1,827 


♦17.0 


879 


- 3.3 


San Francisco 


36 


11 


579 


15 


173 


184 


204 


188 


178 


184 


749 


♦ 29.4 


362 


♦ 1.4 


St. Louis 


10 


3 


175 


7 


44 


49 


49 


48 


41 


43 


190 


» 8.6 


84 


- 9.7 



(I) Data not available. 

States and cities with less than five stores reporting 
included in their respective geographic division totals. 



with a sample of less than five percent of the 1935 sale* are not shown separately. Data for such States are 



Page 4 


























-V 


CENSUS SURVEY OF BUSINESS: 


1937-31 






GARAGES 






RETAIL DISTRIBUTION 






TABLE 2.- PAY ROLL, BY QUARTERS FOR 1938 (FIRST HALF) AND 


1937 






FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES. 






DIVISION. STATE 
And 
CITY* 


Number Of Stores 
ED IN 1937-38 Si 


1NCLUD- 


Pay Roll By Quarters, 1937-38 (.*« nou) 


Year 1937 


First Half 


1938 


RVEY 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Percent 
Chance 
Pay Roll From 

U« art.) »935 


Percent 
Change 

PAYROLL ££ 

(~.,»i.) Half 
1937 


Total 


Report- 
ing 
Pay 
Roll 


&EPORT- 

WG No 

Pay 

Roll 




2,038 


1,789 


249 


11,624,128 ♦1,761,136 ♦1,826,174 ♦1,888,294 ♦1,666.137 ♦1,684,276 


♦7 ,099 ,752 


♦ 24.4 


k3. 350. 413 


- 1.0 




181 


166 


15 


155,449 


170,294 


173,706 


181,476 


158,481 


167,594 


680,925 


♦ 21.1 


326,075 


♦ 0.1 


Connecticut 
Maine 

Massachusetts 
New Hampshire 
Rhode Island 
Vermont 


44 

32 
65 
12 
7 
21 


40 
28 
62 
10 
6 
20 


4 
4 
3 
2 

1 
1 


32,280 
30,413 
63,562 
5,728 
8,904 
14.562 


35,650 
34,015 
67,835 
5,503 
9,987 
17,304 


37,591 
35,841 
66,825 
6,292 
9,350 
17,807 


40,534 
36,410 
70,451 
6,741 
10,797 
16,543 


34,393 
30,046 
65,024 
5,882 
8,939 
14,197 


35,954 
38,746 
67,214 
6,128 
8,501 
16,051 


146,055 

136,679 

268,673 

24,264 

39,038 

66,216 


♦ 23.2 

♦ 27.7 

♦ 14.8 

♦ 8.2 

♦ 36.9 
♦27.9 


70,347 
63,792 
132,238 
12,010 
17,440 
30,248 


♦ 3.6 

- 1.0 

♦ 0.6 

♦ 6.9 

- 7.7 

- 5.1 


MIDDLE ATLANTIC 
New Jersey 
New Tori 
Pennsylvania 


442 


373 


69 


328,736 


355,213 


366,821 


373,707 


340.079 


347,455 


1.426.497 


♦17.5 


687,544 


♦ 0.5 


72 
242 
128 


63 
208 
102 


9 
34 
26 


54,957 

198,411 

75,388 


61 , 633 

215,043 

78,535 


65,099 

218 , 638 

82,084 


64,392 

224,460 
86,855 


61,038 

200,516 

78,525 


61,231 

211,136 

75,078 


247 ,083 
856,332 
322,862 


♦ 16.0 

♦ 17.2 

♦ 19.2 


122,269 
411,672 
153,503 


♦ 4.9 

- 0.4 

- 0.2 


EAST NORTH CENTRAL 
Illinois 
Indiana 
Michigan 
Ohio 
Wisconsin 


454 


397 


57 


363,537 


398,883 


414,245 


437,825 


381 , 182 


383,152 


1,514,490 


♦33.4 


764,334 


♦ 0.3 


158 

57 
86 
97 
56 


146 
SO 

67 
88 
46 


12 

7 
19 

9 
10 


148,693 
44,325 
43,156 
99,534 
27,829 


161,554 
46,226 
49,354 

109 ,867 
31,682 


167,891 
46,493 
52,591 

115,434 
31,836 


176,311 
48,463 
51,996 

127,580 
33,475 


151,466 
44,056 
46,976 

101,345 
27,339 


166,917 
44,671 
45,379 
98,941 
27,244 


654,449 
185,507 
197,297 
452,415 
124,822 


♦27.4 

♦39.0 
♦29.0 
♦ 37.4 
♦53.6 


328 , 383 
88,727 
92 , 355 

200,286 
54 ,583 


♦ 5.8 

- 2.0 

- 0.4 

- 4.4 

- 8.3 


WEST NORTH CENTRAL 
Iowa 
Kansas 
Minnesota 
Missouri 
North Dakota 
South Dakota 


244 


211 


33 


144,209 


156,259 


150,303 


163,547 


147,217 


147 , 544 


624,418 


♦10.5 


294 , 761 


- 1.9 


55 
32 
43 
61 
16 
17 


51 

26 
36 
55 
14 
15 


4 
6 
7 
6 
2 
2 


31,505 
17,965 
24,341 
55,889 
3,388 
6,113 


34,539 
19,733 
27 , 336 
59,521 
4,217 
6,652 


33,877 
21,434 
27,671 
61,232 
4,134 
6,146 


34,159 
22,912 
28,519 
62,235 
3,958 
6,145 


30,598 
18,432 
25,888 
58,072 
3,828 
6,087 


31,037 
17,681 
26,240 
57,511 
4,385 
5,932 


134,080 

81 ,044 

107,867 

238,877 

15,697 

25,056 


♦16.1 
♦20.8 

♦ 14.4 

♦ 5.0 

♦ 2.3 

♦ 8.1 


61 , 635 
36,113 
52,128 
115,583 
8,213 
11,919 


- 6.7 

- 1.5 

♦ 0.9 

♦ 0.1 

♦ 8.0 

- 6.6 


SOOTH ATLANTIC 
Florida 
Maryland 
North Carolina 
Virginia 
West Virginia 


125 


116 


9 


122,975 


132,464 


134,944 


141,171 


127,176 


131,278 


531,554 


♦ 29.1 


259,454 


♦ 1.2 


18 
27 
9 
31 
25 


17 
26 

9 
30 
20 


1 

1 

1 
5 


21,129 
24,845 
16,928 
27,342 
18,834 


20,733 
26,125 
18 , 133 
29,323 
20,820 


19,523 
26,526 
18,097 
29,595 
22,926 


20,141 
28,039 
20,135 
32,277 
22,176 


20,359 
24,866 
18,300 
26,995 
21,183 


19,947 
25,883 
19,042 
28,507 
21,427 


81,526 
105,535 

73,293 
118,537 

84,756 


♦ 23.1 

♦ 7.7 

♦ 55.4 
♦34.6 

♦ 54.2 


40,306 
50,749 
37,342 
55,502 
42,610 


- 0.4 

♦ 6.5 

- 2.1 

♦ 7.5 


IAST SOUTH CENTRAL 
Alabama 
Kentucky 


41 


38 


3 


49,016 


55,009 


54,362 


58,869 


50 , 406 


51,273 


217,256 


♦ 25.0 


101,679 


- 2.3 


10 

19 


9 
18 


1 

1 


8,616 
21,807 


8,807 
25,214 


9,092 
23,869 


9,923 
27,635 


9,828 
22,093 


10,007 
22,087 


36,438 
98,525 


♦ 43.2 

♦ 18.7 


19,835 
44,185 


♦13.8 
- 6.0 


WEST SOUTH CENTRAL 
Arkansas 
Texas 


87 


81 


6 


68,599 


71,914 


75,539 


80,819 


73,370 


77,294 


296,871 


♦22.8 


150,664 


♦ 7.2 


9 
59 


8 
57 


1 
2 


7,740 
48,036 


7,861 
50,507 


8,122 
53,826 


7,871 
57,235 


7,567 
51,862 


8,079 
54,913 


31,594 
209,604 


- 0.3 
♦ 37.0 


15,646 
106,775 


♦ 0.3 

♦ 8.4 


MOUNTAIN 
Arizona 
Colorsdo 
Idaho 
Montana 
New Mexico 
Utah 
Wyoming 


91 


78 


13 


73,050 


79,308 


79,732 


76.661 


65.993 


64,082 


308,751 


♦ 21.0 


130,075 


-14.6 


10 
28 

12 

10 

7 

14 

7 


10 
24 

9 
10 

7 
14 

3 


4 

3 

4 


9,547 
16,950 

3,110 
11,675 
14,429 
14,283 

2,089 


10,469 
18,831 

3,771 
12,004 
16,899 
14,378 

1,895 


10,175 
20,170 

3,682 
12,931 
14,925 
14,718 

2,127 


9,755 
19,438 

3,256 
12,451 
14,374 
14,390 

1,957 


7,838 
17,644 

3,028 

9,398 
12,178 
13,184 

1,725 


7,101 
16,696 

3,140 

9,125 
11,470 
13,770 

1,744 


39,946 
75,389 
13,819 
49,061 
60,627 
57,769 
8,068 


♦ 23.9 

♦ 27.6 
-12.5 
♦23.4 
♦50.8 

♦ 3.4 
- 6.8 


14,939 
34,340 

6,168 
18,523 
23 , 648 
26,954 

3,469 


-25.4 

- 4.0 
-10.4 
-21.8 
-24.5 

- 6.0 
-12.9 


PACIFIC 
California 
Oregon 
Waehingtoo 


373 


329 


44 


318.537 


341,812 


366,522 


372,119 


322,233 


314,594 


1,398,990 


♦ 30.2 


636,827 


- 3.5 


269 
44 

60 


243 

39 

47 


26 

5 
13 


247,500 
25,581 
45,456 


252,711 
26,911 
52,190 


282 , 241 
28,580 
55,701 


282,762 
27,977 
61,380 


252,213 
24,233 
45,787 


253,289 
14,002 
47,303 


1,075,214 
109,049 
214,727 


♦ 28.1 

♦ 24.4 

♦ 45.9 


505,502 
38,235 
93.090 


- 0.9 
-27.2 

- 4.7 


Cltlea of more than 




























500,000 Population 


Baltimore 

Buffalo 

Chicago 

Cleveland 

Detroit 


12 
6 
50 
17 
15 


12 
6 
49 
17 
13 


1 
2 


17,334 
11,874 
70,68! 
16,805 
14,46! 


18,158 
13,124 
80,068 
18,699 
15.93C 


18,739 
14,137 
82,268 
19,601 
16,463 


19,726 
15,541 
85,783 
22,993 
16,907 


17,427 
12,489 
78 , 929 
18,089 
14,630 


18,378 
12,811 
82,812 
17,108 
13,990 


73,957 
54,676 
318,801 
78,102 
53,763 


♦ 13.5 
♦55.2 
♦23.2 
♦31.8 

♦ 33.2 


35,805 
25,300 
161,741 
35,197 
28,620 


♦ 0.9 

♦ 1.2 

♦ 7.3 

- 0.9 

- 5.8 


Los Angeles 
Milwaukee 
New York 
San Francisco 
St. Louis 


56 
8 
91 
36 
10 


54 
8 
87 
33 
10 


2 

4 

3 


81,91! 
7,504 
93,12( 
41,18! 
16,52' 


86,93! 

8.89S 

100.11C 

44.70C 

i 17.61C 


93,058 
9,046 
98,202 
46,274 
18,946 


91,551 

8,972 

102,205 

47,866 

18,273 


86,548 
7,193 
93,127 
45,084 
15,089 


82,401 
7,792 
98,317 
46,906 
15,354 


353,456 

34,421 

395 , 637 

180,029 

71,355 


♦ 23.6 

♦ 49.5 

♦ 20.5 

♦ 27.1 

♦ 9.8 


168,949 
14,985 

191,444 
91,990 
30,443 


♦ 0.1 

- 8.6 

- 1.9 

♦ 7.1 
-10.8 



Slates and cities with less than five stores reporting or with a sample of less than five percent of the 193S sales are not shown separately. Data for such states are included 
in their respective geographic division totals. 
Note: Pay roll does not include compensation for services of proprietors of unincorporated businesses, «nd cannot he compared with sales without adjustment tor proprietors' services. 



£i^" e DEPARTMENT OF COMMERCE Preliminary report 

Bureau of the Census { * ""*"' 

Washington 

Census Survey of Business. 1937-38 
Retail Distribution 



GENERAL STORES 

More than 6,000 general stores throughout the country, with aggregate sales in 1937 of 
$175,188,000, reported to the Bureau of the Census that their sales during the first half of 1938 
were off 11.2 percent as compared with the same period of 1937. The first quarter of 1938 showed 
a loss of 9.8 percent and the second quarter a loss of 12.4 percent in comparison with the cor- 
responding quarters of 1937. Compared with 1935, the latest year covered by a regular Business 
Census, their 1937 sales represent an increase of 13.9 percent. These are among the conclusions 
announced today by William L. Austin, Director, Bureau of the Census, in a preliminary report is- 
sued in connection with the Census Survey of Business for 1937-38. 

The classification "General Stores" represents, for Census purposes, general merchan- 
dise stores which also sell a substantial proportion of foods. They are located typically but 
not exclusively in the smaller communities. In rural communities this type ordinarily is known 
as a Country General Store or simply as a General Store and in urban communities ordinarily as a 
General Merchandise Store selling foods. 

Sales 



The total volume of sales for 1937 was distributed by quarters as follows: First quar- 
ter, 22.2 percent; second quarter, 25.9 percent; third quarter, 26.1 percent; fourth quarter, 25.8 
percent. All geographic divisions show sales increases from 1935 to 1937, with three States 
(Nevada, Rhode Island and South Dakota) showing decreases for the same period. A comparison of the 
first half of 1938 with the first half of 1937 shows decreases for all divisions, ranging from 8.8 
percent for the New England Division to 13.5 percent for the South Atlantic Division. 

Pay Roll 

Of the 6,058 stores included in the Survey, 1,989 reported no paid employees. The remain- 
ing 4,069 stores reported pay roll, exclusive of the services of proprietors, to the amount of 
$10,080,000 for 1937, representing an increase of 12.4 percent over their pay roll for 1935. They 
reported a total pay roll of $4,850,000 for the first half of 1938, an increase of 1 percent as com- 
pared with the same period of 1937. A summary comparison of pay roll and sales follows: 



Percenl 


; Change 


Sales 


Pay Roll 


+13.9 


+12.4 


-11.2 


+ 1.0 



Year 1937 compared with 1935 

First half 1938 compared with first half 1937 

Size of Sample 

The stores included in this Survey constitute a sample of 14 percent in sales and nine 
percent in number of all general stores shown in the 1935 Census. A summary follows: 

Stores Sales in 1935 



1935 Census 66,701 $1,110,403,000 

1937 Survey 6,058 153,874,000 

Percent Sample 9% 14J& 



Page 2 



Attached are tables showing sales and pay roll for each quarter by geographic divisions 
and States. Separate figures are not shown in the tables for States with less than 15 stores re- 
porting. However, data for the States omitted are included in the totals of their respective geo- 
graphic divisions. 

Scope of Survey 

The data contained in this report represent 6,058 general stores, for which returns were 
submitted for the current Census Survey of Business prior to the closing date. This report is not 
intended to present a complete picture of the business done by all general stores, but rather to 
provide a reliable indicator of trends since the last regular Business Census. The canvass for the 
Survey was conducted by mail from lists composed only of stores included in the 1935 Census of 
Business. Stores with 1935 sales of less than $5,000, and those which came into existence since 
1935 were not canvassed, and those which have gone out of business necessarily are omitted. Re- 
porting for this Survey was voluntary; hence, some stores failed to cooperate or delayed their re- 
turns beyond the closing date. For convenience in evaluating the importance of the stores includ- 
ed, percentage columns are carried in the accompanying sales table which show the weight of sample 
by geographic divisions and States. 

- - 

Thi3 is one of a series of retail reports issued in connection with the Census Survey of 
Business: 1937-38. It will be followed promptly by similar releases for other kinds of business, 
and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided by 
the Works Progress Administration. The project is under the direction of Fred A. Gosnell, Chief 
Statistician, who was also in charge of previous Business Censuses. Retail trade reports are pre- 
pared under the immediate supervision of James 0. Reid. 































Page 3 


CENSUS SURVEY OF BUSINESS: 1937-38 




GENERAL STORES 










RETAIL DISTRIBUTION 


TABLE l.-SALES, 


BY QUARTERS FOR 1938(FIRST HALFAND 1937j AND FOR THE YEAR 1935 










FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS AND STATES. 












Size And Proportion Of Sample 




Sales By Quarters. 1937-38 


(add 000) 




Year 


937 


First Half 1938 


Number 


Percent 


1935 Sales 
Of Stores 
Included 
In 1937-38 


Percent 






















DIVISION 
And 


Of 
Stores 


Of Such 
Stores 


Of Such 
Sales 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 

Chance 

From 

1935 




Percent 
Chance 


STATE* 


Includ- 


To All 


To All 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Sales 


Sales 


From 
First 
Half 




ed In 
1937-38 


Stores 
In 1935 


Survey 


Sales 
In 1935 


1937 


1937 


1937 


1937 


1938 


1938 








Survey 


Census 


Ldd 000) 


Census 














(«dd 000) 




Udd 000) 


1937 


UNITED STATES 

NEK ENGLAND 
Connecticut 


6,058 


9 


$153,874 


14 


♦38,867 


$45,451 


♦45,675 


♦45,195 


♦35,068 


$39,829 


♦175,188 


♦13.9 


$74,897 


-11.2 


261 


15 


5,948 


19 


1,369 


1,669 


1,900 


1,565 


1,262 


1,509 


6,503 


♦ 9.3 


2.771 


- 8.8 


22 


13 


657 


19 


150 


192 


199 


175 


139 


165 


716 


+ 9.0 


304 


-11.1 


Maine 


101 


16 


2,236 


21 


549 


664 


726 


613 


485 


600 


2,552 


♦14.1 


1,085 


-10.6 


Massachusetts 


32 


9 


707 


14 


157 


188 


217 


178 


147 


171 


740 


♦ 4.7 


318 


- 7.8 


New Hampshire 


43 


20 


909 


22 


206 


248 


318 


239 


198 


225 


1,011 


♦11.2 


423 


- 6.8 


Vermont 


56 


16 


1,278 


19 


272 


339 


400 


324 


261 


313 


1,335 


♦ 4.5 


574 


- 6.1 


MIDDLE ATLANTIC 
New Jersey 


742 


15 


16,013 


16 


3,925 


4,514 


4,713 


4,507 


3,600 


4,081 


17,659 


+10.3 


7,681 


- 9.0 


33 


13 


618 


15 


142 


161 


171 


158 


132 


158 


632 


♦ 2.3 


290 


- 4.3 


New York 


234 


14 


4,989 


17 


1,051 


1,340 


1,486 


1,282 


999 


1,236 


5,159 


♦ 3.4 


2,235 


- 6.5 


Pennsylvania 


475 


15 


10,406 


16 


2,732 


3,013 


3,056 


3,067 


2,469 


2,687 


11,868 


♦ 14.0 


5,156 


-10.3 


EAST NORTH CENTRAL 
Illinois 


1,023 


13 


23,875 


18 


5,916 


7,119 


7,271 


6,991 


5,325 


6,340 


27,297 


♦14.3 


11,665 


-10.5 


270 


17 


5,739 


21 


1,467 


1,645 


1,674 


1,721 


1,357 


1,535 


6,507 


♦13.4 


2,892 


- 7.1 


Indiana 


129 


10 


2,387 


14 


643 


769 


779 


741 


594 


699 


2,932 


♦22.8 


1,293 


- 8.4 


Michigan 


174 


14 


3,960 


17 


913 


1,174 


1,328 


1,190 


843 


1,060 


4,605 


♦16.3 


1,903 


- 8.8 


Ohio 


191 


10 


4,108 


14 


1,100 


1,300 


1,310 


1,245 


975 


1,134 


4,955 


♦20.6 


2,109 


-12.1 


Wisconsin 


259 


16 


7,681 


19 


1,793 


2,231 


2,180 


2,094 


1,556 


1,912 


8,298 


+ 8.0 


3,468 


-13.8 


WEST NORTH CENTRAL 
Iowa 


982 


11 


24,915 


14 


5,745 


6,949 


7,126 


6,930 


5,200 


6,213 


26,750 


♦ 7.4 


11,413 


-10.1 


196 


15 


4,992 


19 


1,126 


1,348 


1,359 


1,356 


1,056 


1,236 


5,189 


♦ 3.9 


2,292 


- 7.4 


Kansas 


81 


9 


2,566 


15 


630 


759 


751 


716 


579 


688 


2,856 


+11.3 


1,267 


- 8.8 


Minnesota 


252 


14 


7,506 


16 


1,724 


2,139 


2,269 


2,227 


1,608 


1,943 


8,359 


+11.4 


3,551 


- 8.1 


Missouri 


208 


7 


3,995 


11 


1,000 


1,183 


1,126 


1,074 


827 


975 


4,383 


♦ 9.7 


1,802 


-17.5 


Nebraska 


66 


8 


1,682 


9 


383 


444 


439 


439 


334 


395 


1,705 


+ 1.4 


729 


-11.9 


North Dakota 


101 


14 


2,504 


16 


521 


659 


751 


699 


482 


609 


2,630 


+ 5.0 


1,091 


- 7.5 


South Dakota 


78 


12 


1,670 


12 


361 


417 


431 


419 


314 


367 


1,628 


- 2.5 


681 


-12.5 


SOOTH ATLANTIC 
Florida 


1.114 


7 


26,728 


12 


7,304 


8,332 


7,896 


8,248 


6,562 


6,958 


31,780 


♦18.9 


13,520 


-13.5 


53 


7 


1,730 


14 


S16 


515 


466 


526 


482 


465 


2,023 


♦16.9 


947 


- 8.1 


Georgia 


136 


5 


2,738 


8 


768 


871 


797 


851 


673 


725 


3,287 


+20.1 


1,398 


-14.7 


Maryland 


93 


10 


1,866 


14 


477 


581 


580 


577 


463 


542 


2,215 


+18.7 


1,005 


- 5.0 


North Carolina 


156 


5 


5,071 


12 


1,304 


1,636 


1,336 


1,427 


1,207 


1,374 


5,703 


+12.5 


2,581 


-12.2 


South Carolina 


84 


6 


2,213 


9 


641 


685 


660 


698 


569 


540 


2,684 


♦21.3 


1,109 


-16.4 


Virginia 


344 


8 


5,715 


14 


1,492 


1,745 


1,699 


1,814 


1,364 


1,512 


6,750 


+18.1 


2,876 


-11.2 


West Virginia 


240 


9 


7,295 


13 


2,083 


2,272 


2,331 


2,327 


1,783 


1,775 


9,013 


+23.6 


3,558 


-18.3 


EAST SOOTH CENTRAL 
Alabama 


636 


5 


14,191 


9 


4,097 


4,487 


4,286 


4,716 


3,665 


3,860 


17,586 


+23.9 


7,525 


-12.3 


169 


5 


3,288 


7 


869 


938 


931 


1,062 


758 


S23 


3,800 


+15.6 


1,581 


-12.5 


Kentucky 


203 


4 


4,279 


10 


1,360 


1,398 


1,389 


1,462 


1,200 


1,158 


5,609 


+31.1 


2,358 


-14.5 


Mississippi 


117 


5 


3,240 


12 


903 


1,112 


958 


1,076 


822 


940 


4,049 


+25.0 


1,762 


-12.6 


Tennessee 


147 


4 


3,384 


9 


965 


1,039 


1,008 


1,116 


885 


939 


4,128 


+22.0 


1,824 


- 9.0 


WEST SOUTH CENTRAL 
Arkansas 


650 


7 


17,798 


11 


4,550 


5,195 


4,982 


5,147 


4,164 


4,503 


19,874 


♦11.7 


8,667 


-11.1 


166 


I 


3,995 


lb 


1,008 


1,185 


1,066 


1,144 


902 


987 


4,403 


♦10.2 


1,889 


-13.9 


Louisiana 


135 


6 


4,284 


12 


1,150 


1,318 


1,266 


1,428 


1,099 


1,193 


5,172 


♦20.7 


2,292 


- 7.5 


Oklahoma 


80 


7 


1,800 


8 


472 


529 


493 


496 


407 


438 


1,990 


+10.6 


845 


-15.6 


Texas 


269 


10 


7,719 


13 


1,910 


2,163 


2,157 


2,079 


1,756 


1,885 


8,309 


+ 7.6 


3,641 


-10.6 


MOUNTAIN 
Arizona 


329 


12 


12,230 


16 


2,861 


3,518 


3,651 


3,514 


2,491 


3,043 


13,544 


+10.7 


5,534 


-13.2 


29 


13 


1,011 


13 


262 


298 


297 


306 


246 


273 


1,163 


+15.0 


519 


- 7.3 


Colorado 


53 


11 


1,419 


13 


357 


416 


451 


402 


313 


351 


1,626 


+14.6 


664 


-14.1 


Idaho 


31 


8 


1,183 


13 


266 


360 


408 


339 


217 


289 


1,373 


+16.1 


506 


-19.2 


Montana 


68 


14 


2,918 


18 


596 


800 


861 


794 


528 


733 


3,051 


+ 4.6 


1,261 


- 9.7 


New Mexico 


74 


14 


2,151 


20 


486 


605 


615 


593 


427 


491 


2,299 


♦ 6.9 


918 


-15.9 


Utah 


40 


11 


1,092 


13 


293 


307 


327 


372 


263 


279 


1,299 


+19.0 


542 


- 9.7 


Wyoming 


23 


11 


2,044 


22 


505 


616 


590 


611 


425 


538 


2,322 


+13.6 


963 


-14.1 


PACIFIC 
California 


321 


17 


12.176 


22 


3.100 


3,668 


3,850 


3,577 


2,799 


3,322 


14,195 


+16.6 


6,121 


- 9.6 


143 


18 


6,149 


23 


1,630 


1,825 


1,869 


1,836 


1,450 


1,704 


7,160 


♦16.4 


3,154 


- 8.7" 


Oregon 


64 


13 


1,731 


15 


454 


549 


591 


492 


389 


474 


2,086 


+20.5 


863 


-14.0 


Washington 


114 


19 


4,296 


24 


1,016 


1,294 


1,390 


1,249 


960 


1,144 


4,949 


+15.2 


2,104 


- 8.9 


States with less than 


15 stores 


reporting 


are not show 


separate* 


If. Data 1 


or such Stc 


tes are inc 


tided in th 


e totals at 


their respe 


-tive geograpi 


ic division 


B, 





Page 4 



CENSUS SURVEY OF BUSINESS 


1937-38 














RETAIL DISTRIBUTION 












GENERAL STORES 
















TABLE 2.- PAY ROLL, 


BY QUARTERS FOR 1938 


[FIRST HALF) AND 


1937 












FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS AND STATES. 










Number Of Stores Includ- 
ed In 1937-38 Survey 




Payroll By Quarters, 1937-38 


(lee nole ) 


Year 1937 


First Half 


1938 




















Percent 


DIVISION 


























AND 




Report- 


Report- 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 




Chance 


STATE* 


Total 


ing 


ing No 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Pay Roll 


Change 


Pay Roll 


From 
First- 




Pay 


Pay 


1937 


1937 


1937 


1937 


1938 


1938 




From 








Roll 


Roll 














(see not*) 


1935 


(tee note) 


Half 
1937 


UNITED STATES 

NEW ENGLAND 
Connecticut 


6,058 


4,069 


1,989 


>2,358,679. 


$2,444,316 


12,545,459 


♦2,731,773 


#2,419,983 


)2,429,855 


♦10,080,227 


♦12.4 


♦4,849,838 


♦ 1.0 


261 


182 


79 


78,563 


82,684 


90,831 


89,157 


79,089 


83,736 


341,235 


♦ 4.4 


162,825 


♦ 1.0 


22 


18 


4 


14,210 


15,701 


15,892 


16,784 


14,382 


15,888 


62,587 


♦ 7.0 


30,270 


♦ 1.2 


Maine 


101 


69 


32 


29,878 


31,079 


33,468 


32,640 


29,605 


31,811 


127,065 


♦ 7.7 


61,416 


♦ 0.8 


Massachusetts 


32 


22 


10 


10,418 


10,763 


11,983 


12,740 


10,971 


11,107 


45,904 


- 8.0 


22,078 


+ 4.2 


New Hampshire 


43 


28 


15 


9,964 


10,213 


13,430 


11,623 


10,192 


10,390 


45,230 


♦ 5.8 


20,582 


♦ 2.0 


Vermont 


56 


40 


16 


12,073 


12,745 


13,693 


13,088 


11,797 


12,307 


51,599 


♦ 2.2 


24,104 


- 2.9 


MIDDLE ATLANTIC 
New Jersey 


742 


459 


283 


207,311 


214,031 


217,350 


227,133 


204,285 


207,582 


865,825 


♦ 2.2 


411,867 


- 2.2 


33 


24 


9 


7,450 


7,486 


7,954 


8,189 


7,955 


7,980 


31,079 


-16.2 


15,935 


+ 6.7 


New York 


234 


137 


97 


52,784 


55 , 539 


58,300 


58,233 


54,031 


57,342 


224,856 


- 2.4 


111,373 


♦ 2.8 


Pennsylvania 


475 


298 


177 


147,077 


151,006 


151,096 


160,711 


142,299 


142,260 


609,890 


♦ 5.3 


284,559 


- 4.5 


EAST NORTH CENTRAL 
Illinois 


1,023 


708 


315 


326,581 


343,463 


353,340 


373,865 


330,143 


336,789 


1,397,249 


♦ 9.7 


666,932 


- 0.5 


270 


204 


66 


81,482 


83,812 


86,302 


93,924 


82,892 


84,565 


345,520 


* 4.7 


167,457 


+ 1.3 


Indiana 


129 


82 


47 


34,853 


35,895 


36,791 


39,269 


36 , 028 


37,352 


146,808 


♦11.4 


73,380 


♦ 3.7 


Michigan 


174 


119 


55 


56,179 


60,327 


62,496 


66,037 


58,078 


57 , 730 


245,039 


♦12.1 


115,808 


- 0.6 


Ohio 


191 


120 


71 


59,108 


64,035 


66,029 


66,915 


58,384 


59,552 


256,087 


♦19.3 


117,936 


- 4.2 


Wisconsin 


259 


183 


76 


94,959 


99,394 


101,722 


107,720 


94,761 


97,590 


403,795 


♦ 6.5 


192,351 


- 1.0 


WEST NORTH CENTRAL 
Iowa 


982 


714 


268 


347,841 


361,826 


374,592 


398,358 


355,871 


304,208 


1,482,617 


♦ 5.2 


720,079 


♦ 1.5 


196 


156 


40 


67,375 


68,989 


69,513 


71,974 


68,246 


69,591 


277,851 


- 0.4 


137,837 


♦ 1.1 


Kansas 


81 


58 


23 


42,480 


44,641 


46,128 


49,009 


43,866 


45,323 


182,258 


♦ 9.3 


89,189 


♦ 2.4 


Minnesota 


252 


182 


70 


107,403 


113,019 


118,352 


120,738 


110,280 


111,812 


459,512 


+ 9.2 


222,092 


♦ 0.8 


Missouri 


208 


133 


75 


49,644 


51,843 


54,332 


62,098 


51,033 


53,055 


217,917 


♦ 8.7 


104,088 


♦ 2.6 


Nebraska 


66 


55 


11 


27,560 


27,831 


28,459 


29,655 


26,488 


27,196 


113,505 


♦ 3.3 


53,684 


- 3.1 


North Dakota 


101 


79 


22 


35,854 


37 , 727 


39,526 


45,968 


38,966 


39,477 


159,075 


♦10.3 


78,443 


+ 6.6 


South Dakota 


78 


51 


27 


17,525 


17,776 


18,282 


18,916 


16,992 


17,754 


72,499 


-17.6 


34,746 


- 1.6 


SOOTH ATLANTIC 
Florida 


1,114 


702 


412 


410,067 


425,213 


440,976 


466,266 


425 , 881 


409 , 094 


1,742,522 


♦19.8 


834,975 


0.0 


53 


40 


13 


31,126 


31,612 


33,112 


33,637 


33,597 


32,707 


134,487 


♦26.2 


66,304 


♦ 5.7 


Georgia 


136 


94 


42 


38,267 


39,000 


40,102 


43,590 


38,494 


38,785 


160,959 


♦15.0 


77,279 


0.0 


Maryland 


93 


61 


32 


25,079 


25,949 


26,920 


27,425 


25,880 


27,403 


105,373 


♦16.8 


53,283 


+ 4.4 


North Carolina 


156 


107 


49 


83,833 


85,392 


91,176 


100,082 


87,579 


81,046 


360,483 


♦14.6 


168,625 


- 0.4 


South Carolina 


84 


64 


20 


36,676 


37,022 


38,169 


39,875 


36,912 


33 , 658 


151,742 


♦17.5 


70,570 


- 4.2 


Virginia 


344 


192 


152 


68,504 


72,009 


72,443 


76,367 


73,723 


73,280 


289,323 


♦18.5 


147,003 


♦ 4.6 


West Virginia 


240 


140 


100 


125,741 


133,388 


138,209 


139,447 


128,920 


121,439 


536,785 


♦25.9 


250,359 


- 3.4 


EAST SOOTH CENTRAL 
Alabama 


636 


377 


259 


216,175 


223,328 


233,477 


261,380 


227,145 


223,806 


934,360 


♦22.1 


450,951 


♦ 2.6 


169 


113 


56 


41,259 


42,790 


45,441 


48,520 


43,125 


43,053 


178,010 


♦19.7 


86,178 


♦ 2.5 


Kentucky 


203 


94 


109 


65,694 


68,702 


70,439 


71,383 


68,678 


65 , 589 


276,218 


♦24.9 


134,267 


- 0.1 


Mississippi 


117 


82 


35 


57,093 


58,845 


64,881 


84,306 


62 , 606 


63,674 


265,125 


♦25.7 


126,280 


♦ 8.9 


Tennessee 


147 


88 


59 


52,129 


52,991 


52,716 


57,171 


52,736 


51,490 


215,007 


♦16.4 


104,226 


- 0.9 


WEST SOUTH CENTRAL 
Arkansas 


650 


452 


198 


270,877 


278,273 


290,045 


334,556 


285,116 


285,821 


1,173,751 


♦11.4 


570,937 


+ 4.0 


166 


104 


62 


53,869 


55,067 


55,803 


63,587 


51,100 


51,192 


228,326 


♦16.9 


102,292 


- 6.1 


Loulslane 


135 


103 


32 


75,612 


77,886 


81,927 


91,220 


85,042 


86,109 


326,645 


♦20.8 


171,151 


♦11.5 


Oklahoma 


80 


53 


27 


22 , 708 


22,645 


22,777 


24,829 


24,101 


24,357 


92,959 


♦20.7 


48,458 


♦ 6.8 


Texas 


269 


192 


77 


118,688 


122,675 


129,538 


154,920 


124 , 873 


124,163 


525,821 


♦ 3.0 


249,036 


♦ 3.2 


MOUNTAIN 

Arizona 


329 


241 


88 


248,792 


253,793 


264,667 


288,805 


252,449 


257,471 


1,056,057 


♦14.6 


509,920 


+ 1.5 


29 


25 


4 


18,290 


20,049 


21,031 


22,062 


22,037 


23,764 


81,432 


♦30.8 


45,801 


♦19.5 


Colorado 


53 


34 


19 


25,828 


26,027 


27,345 


27,438 


23,241 


25,060 


106,638 


♦15.1 


48,301 


- 5.9 


Idaho 


31 


22 


9 


21,201 


22,513 


24,065 


22,469 


21,029 


22 , 987 


90,248 


♦21.1 


44,016 


♦ 0.7 


Montana 


68 


46 


22 


53,968 


56,062 


59,183 


65,095 


54,158 


58,407 


234,308 


♦ 5.6 


112,565 


♦ 2.3 


New Mexico 


74 


57 


17 


47 , 335 


43,995 


46,419 


46,184 


47,129 


43,998 


183,933 


♦11.1 


91,127 


- 0.2 


Utah 


40 


32 


8 


21,974 


23,137 


23,927 


28,031 


24,258 


25,116 


97,069 


♦15.8 


49,374 


♦ 9.5 


Wyoming 


23 


17 


6 


51,440 


53,436 


54,699 


69,869 


53,577 


50,996 


229,444 


+24.7 


104,573 


- 0.3 


PACL7TC 
California 


321 


234 


87 


252,472 


261,705 


280,181 


292,253 


260j004 


261,348 


1,086,611 


♦18.2 


521,352 


♦ 1.4 


143 


101 


42 


136,781 


138,249 


149,996 


158,869 


142,501 


143,250 


583,895 


♦21.2 


285,751 


♦ 3.9 


Oregon 


64 


46 


18 


29,436 


31,796 


32,720 


33,797 


28,359 


28,382 


127,749 


♦22.1 


56,741 


- 7.3 


Washington 


114 


87 


27 


86,255 


91,660 


97,465 


99,587 


89,144 


89,716 


374,967 


♦12.7 


178,860 


+ 0.5 


4t 
Stales with less than 


15 store 


reporting 


are not i 


hown separ 


itely. Data 


tor such Sta 


res are inciu 


ded in the totals of their 


respective geog 


raphic div 


slons. 




Note: Pay roll does not tncl 


ide comp 


'nsation ft 


r services 


of proprieto 


rs of unincoi 


porated busi 


lesses, and 


zannot be compared with 


sales without a 


ijustment 


for proprietors 


services. 



Immediate „ .. 

Reie..e DEPARTMENT OF COMMERCE FWta-wjr report 

Bureau of the Census (3 page.) 

Washington 

Cemuj Surrey of Business: 1937-38 
Retail Distribution 



GIFT, NOVELTY AMD SOUVENIR SHOPS 

More than 350 gift, novelty and souvenir shops throughout the country, with aggregate 
sales in 1937 of $6,560,000, reported to the Bureau of the Census that their sales during the 
first half of 1938 were within 6.4 percent of their sales for the same period of 1937. The 
first quarter of 1938 showed a loss of 3.6 percent and the second quarter a loss of 9.0 percent 
in comparison with the corresponding quarters of 1937. Compared with 1935, the latest year 
covered by a regular Business Census, their 1937 sales represent an increase of 27.2 percent. 
These are among the conclusions announced today by William L. Austin, Director, Bureau of the 
Census, in a preliminary report Issued in connection with the Census Survey of Business for 
1937-38. 

Sales 

The total volume of sales for 1937 was distributed by quarters as follows: First quar- 
ter, 21.0 percent; second quarter, 21.7 percent; third quarter, 22.2 percent; fourth quarter, 35.1 
percent. All geographic divisions show sales increases from 1935 to 1937. A comparison of the 
first half of 1938 with the first half of 1937 shows increases of 2.0 percent, 4.5 percent and 4.4 
percent, respectively, for the West North Central, East South Central and West South Central Divi- 
sions, with decreases for the remaining divisions, ranging from 2.9 percent for the East North 
Central Division to 13.5 percent for the Mountain Division. 

Pay Roll 

Of the 364 stores or shops included in the Survey, 52 reported no paid employees. The 
remaining 312 reported pay roll, exclusive of the services of proprietors, to the amount of 
$627,000 for 1937, representing an increase of 17.5 percent over their pay roll for 1935. They re- 
ported a total pay roll of $295,000 for the first half of 1938, an increase of 4.7 percent as com- 
pared with the same period of 1937. A summary comparison of pay roll and sales follows: 

Percent Change 
Sales Pay Roll 

Year 1937 compared with 1935 +27.2 +17.5 

First half 1938 compared with first half 1937 - 6.4 +4.7 

Size of Sample 

The stores included in this Survey constitute a sample of 16 percent in sales and seven 
percent in number of all gift, novelty and souvenir shops or stores shown in the 1935 Census. A 
summary follows: 

Stores Sales in 1935 

1935 Census 5,512 $31,502,000 

1937 Survey 364 5,158,000 

Percent Sample 7f 16$ 

Attached are tables showing sales and pay roll for each quarter by geographic divisions. 



Page 2 

Scope of Survey 

The data contained in this report were supplied by 364 retailers, who submitted returns 
for the current Census Survey of Business prior to the closing date. This report is not intended 
to present a complete picture of the business done by gift, novelty and souvenir shops, but rather 
to provide a reliable indicator of trends since the last regular Business Census. The canvass for 
the Survey was conducted by mail from lists composed only of stores included in the 1935 Census of 
Business. Stores with 1935 sales of less than $5,000, and those which came into existence since 
1935 were not canvassed, and those which have gone out of business necessarily are omitted. Re- 
porting for this Survey was voluntary; hence, some stores failed to cooperate or delayed their re- 
turns beyond the closing date. For convenience in evaluating the importance of the stores includ- 
ed, percentage columns are carried in the accompanying sales table which show the weight of sample 
by geographic divisions. 

- - 

This is one of a series of retail reports issued in connection with the Census Survey of 
Business: 1937-38. It will be followed promptly by similar releases for other kinds of business, 
and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided by 
the Works Progress Administration. The project is under the direction of Fred A. Gosnell, Chief 
Statistician, who was also in charge of previous Business Censuses. Retail trade reports are 
prepared under the immediate supervision of James 0. Reid. 



Page 3 



CENSUS SURVEY OF BUSINESS: 1937-38 RETAIL DISTRIBUTION 




GIFT, NOVELTY AND SOUVENIR SHOPS 


TABLE 1.--SALES, BY QUARTERS FOR 1938 (FIRST HALF AND 1937; AND FOR THE YEAR 1935 




FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS. 




Size And Proportion Of Sample 


Sales By Quarters. 1937-38 (add ooo) 


Year 1937 


First Half 1938 


Number 
Of 


Percent 
Of Such 


1935 Sales 


Percent 
Of Such 




















Percent 


GEOGRAPHIC DIVISION 


Stores 
Includ- 


Stores 
To All 


Included 


Sales 
To All 


First 
Quarter 


Second 
Quarter 


Third 
Quarter 


Fourth 
Quarter 


First 
Quarter 


Second 
Quarter 


Sales 


Chance 


Sales 


From 
First 
Half 




ed In 


Stores 




Sales 


1937 


1937 


1937 


1937 


1938 


1938 




1935 






1937-38 


In 1935 




In 1935 




















1937 




Survey 


Census 


(add 000) 


Census 














(odd 000) 




(add 000) 


UNITED STATES 
New England 


364 


7 


$5,158 


16 


♦1,375 


$1,425 


$1,454 


$2,306 


$1,325 


$1,297 


$6,560 


♦27.2 


$2,622 


- 6.4 


32 


5 


491 


12 


119 


133 


136 


214 


121 


110 


602 


♦22.6 


231 


- 8.3 


Middle Atlantic 


126 


8 


1,995 


18 


587 


560 


S24 


953 


548 


513 


2,624 


♦31.5 


1,061 


- 7.5 


East North Central 


52 


6 


663 


16 


181 


200 


207 


339 


184 


186 


927 


♦39.8 


370 


- 2.9 


West North Central 


17 


6 


211 


14 


43 


57 


50 


85 


47 


55 


235 


♦11.4 


102 


♦ 2.0 


South Atlantic 


29 


6 


393 


16 


123 


94 


83 


1SS 


112 


86 


455 


♦ 15.8 


198 


- 8.8 


East South Central 


7 


5 


86 


13 


19 


25 


20 


43 


20 


26 


107 


♦24.4 


46 


♦ 4.5 


Vest South Central 


15 


6 


151 


16 


42 


48 


51 


63 


51 


43 


204 


♦35.1 


94 


♦ 4.4 


Mountain 


13 


5 


153 


10 


30 


44 


75 


52 


25 


39 


201 


♦31.4 


64 


-13.5 


Paclflo 


73 


8 


1,015 


21 


231 


264 


308 


402 


217 


239 


1,205 


♦18.7 


456 


- 7.9 




GIFT, NOVELTY AND SOUVENIR SHOPS 




TABLE 2.-PAY ROLL, BY QUARTERS FOR 1938(FIRST HALF AND 1937 




FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS. 




Number Of Stores Includ- 
ed In 1937-38 Survey 


Pay Roll By Quarters, 1937 -38 (.«• note) 


Year 1937 


First Half 1938 




















Percent 




























GEOGRAPHIC DIVISION 




Report- 


Report- 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 

Chance 

From 




Chance 
From 
First 




Total 


ing 


ing No 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Pay Roll 


Pay Roll 




Pay 


Pay 


1937 


1937 


1937 


1937 


1938 


1938 










Roll 


Roll 














' »c e note ) 


1935 


ice note) 


Half 
1937 


UNITED STATES 
New England 


364 


312 


52 


*137,933 


$143,445 


3149,993 


$196,062 


3148,975 


4145,594 


$627,433 


♦17.5 


$294,569 


♦ 4.7 


32 


25 


7 


15,434 


16,348 


19,853 


30,555 


16,008 


17,285 


82,190 


♦11.3 


33,293 


+ 4.8 


Middle Atlantic 


126 


111 


15 


54,330 


55,038 


55,756 


69,624 


57,372 


56,371 


234,748 


♦15.7 


113,743 


♦ 4.0 


East North Central 


52 


47 


5 


20,087 


20,737 


21,672 


26,660 


24,850 


24,858 


89 , 156 


♦31.8 


49,708 


♦21.8 


West North Central 


17 


13 


4 


4,673 


5,915 


5,341 


7,157 


4,779 


5,240 


23,086 


♦10.9 


10,019 


- 5.4 


South Atlantic 


29 


22 


7 


11,610 


11,447 


9,879 


13,753 


11,063 


9,727 


46,689 


♦ 7.4 


20,790 


- 9.8 


East South Central 


7 


7 


" 


2,450 


2,687 


2,584 


4,488 


2,896 


3,211 


12,149 


♦18.0 


6,107 


♦20.3 


West South Central 


15 


12 


3 


3,778 


4,215 


4,363 


3,075 


4,524 


4,413 


17,431 


♦23.7 


8,937 


♦11.8 


Mountain 


13 


12 


1 


2,602 


3,770 


4,683 


5,460 


3,170 


3,662 


16,315 


♦26.6 


6,832 


♦ 7.2 


Paolflc 


73 


63 


10 


22,969 


23,348 


25,862 


33,290 


24,313 


20,827 


105,469 


♦19.9 


45 , 140 


- 2.5 


Note: Pay roll does not incl 


ide compensation for services of proprietors of unincorporated businesses, and cannot be compared with sales without adjustment for proprietors' services. 




Staltt Compritlng Geographic Dlpillona: 


NEW ENGLAND-Conn., 


Maine, Mat*. N. H., R. 1., Vl. EAST SOUTH CENTRAL -Ala . Ku„ Mis,., Term. 


MIDDLE ATLANTIC-N 


1„ N. Y., Pa. WEST SOUTH CENTRAL-Ae*., La., OMn., Tea. 


EAST NORTH CENTRA 


L...IIL. Intl.. Mkh.. Ohio, Wit. MOUNTAIN— Arts.. Colo-. Idaho. Mont.. Nte.. N. Mu., Utah, Wyo. 


WEST NORTH CENTR, 


iL-lowa, Kant.. Minn., Mo., N,br. N. Dak.. S. Dak. PACIFIC— CaUt., Oref., Wath. 


SOUTH ATLANTIC-Dt 


, D. C, Flo, Co., Mi., N. C, S. C. V.., W. Va. 



"* DEPARTMENT OF COMMERCE * rf !™ J - 

Bureou of fhe Census 
Washington 

Census Survey of Business: 1937-38 
Relcil Distribution 



GROCERY CHAINS 

One hundred fifty-eight grocery chain organizations, operating 33,223 stores throughout the 
country with aggregate sales of $1,919,320,000 in 1937, reported to the Bureau of the Census that 
their sales for the first half of 1938 were within 3.3 percent of their sales for the same period of 
1937. The first quarter of 1938 showed a loss of 3.1 percent and the second quarter a loss of 3.4 
percent in comparison with the corresponding quarters of 1937. Their 1937 sales represent an increase 
of 6.5 percent when compared with the same chains' sales of $1, 801, 433, 000 in 34,087 stores in 1935, 
the latest year covered by a regular Business Census. These are among the conclusions announced to- 
day by William L. Austin, Director, Bureau of the Census, in a preliminary report issued in connection 
with the Census Survey of Business for 1937-38. 

A comparison with previous Census totals follows: 

Grocery Chains and Combination ( Grocery -Me at) Chains 

Change from 
Stores Sales Preceding Period 

1929 Census 52,618 .$2,833,979,000 

1933 Census 49,664 2,209,000,000 -22.1$ 

1935 Census 48,239 2,466,568,000 +11. 7# 

Identical chain organizations (158) included in this Survey: 

Year 1935 34,087 1,801,433,000 

Year 1937 33,223 1,919,320,000 + 6.5;?. 

First Half 1937 (158 organizations) 968,481,000 

First Half 1938 (158 organizations) 936,585,000 - 3.3/J 

Sales 

The total volume of sales for 1937 was distributed by quarters as follows: first quarter, 
24.9 percent; second quarter, 25.6 percent; third quarter, 24.5 percent; fourth quarter, 25.0 percent. 
All geographic divisions show sales increases from 1935 to 1937. A comparison of the first half of 
1938 with the first half of 1937 shows decreases for all divisions, ranging from two-tenths of 1 per- 
cent for the West South Central Division to 6.4 percent for the East South Central Division. 

Pay Roll 

Total store pay roll (not including central-office nor warehouse pay rolls) amounted to 
$164,352,000 for 1937, representing an increase of 8.3 percent over the total for 1935. For the first 
half of 1938 a pay roll of $77,706,000 was reported, a decrease of 4.7 percent as compared with the 
same period of 1937. A summary comparison of pay roll and sales follows: 



Percent Change 


Sales 


Pay Roll 


+ 6.5 


+ 8.3 


-3.3 


-4.7 



Year 1937 compared with 1935 

First half 1938 compared with first half 1937 

A marked trend during 1937 and 1938 from smaller stores with clerk service to a fewer number 
of so-called supermarkets with self-service is reflected in a decrease in pay roll in 1938 somewhat 
greater than the decrease in sales. 

Central-office and warehouse pay rolls of 9 leading chains were 4.6 percent higher in 1937 
compared with the year 1935. 



Page 2 



Size of Sample 

The stores of the 158 chains included in this Survey constitute a sample of 73 percent in 
sales, and 71 percent in number of all grocery and combination chain stores shown in the 1935 Census. 
A summary follows: 



1935 Census 
1937 Survey 
Percent Sample 

Identical Chain Units (Stores) 



Stores 

48,239 

34,087 

71$5 



Sales in 1935 

$2,466,588,000 

1,801,433,000 

7358 



In chain store reporting, comparisons may be shown for identical chains as a whole regard- 
less of changes in the number of stores, or for identical units which were operated in both periods. 
Tables are shown in this report for 1,967 identical units of grocery store chains and 5,426 identical 
units of combination store chains for which separate and comparable data are available for both 1937 
and 1935. Similar tahles for identical independent stores are included in a report recently issued 
on independent grocery and combination stores. Following is a summary of percentage changes in sales 
and pay roll comparing identical chain organizations, chain units and independent stores. 

Percent Change 



Grocery and Combination Stores: 

Identical chain organizations (158) 
Identical chain units (7,393) 



Year 1935 

to Year 1937 

Sales Pay Roll 



First half 1937 
to first half 1958 
Sales Pay Roll 



+ 6.5 
+ 13.1 



+ 8.3 

+ 11.8 



Identical independent stores (19,006) +13.8 + 8.9 



-3.3 
-2.9 
-6.7 



-4.7 
+ 0.2 
+ 1.4 



Grocery Stores: 

Identical chain units (1,967) 
Identical independent stores (7,564) 

Combination Stores: 

Identical chain units (5,426) 
Identical independent stores (11,442) 

Tables 1 and 2 show sales and pay roll for identical chains (grocery and combination store 
chains combined), by quarters and by geographic divisions. Identical units of the same chains are 
shown in equal detail in Tables 1A and 2A. 



+ 10.0 


+ 6.5 


-6.2 


-0.4 


+ 12.1 


+ 7.9 


-6.1 


+ 2.0 


+ 13.8 


+ 12.8 


-2.2 


+ 0.3 


+ 14.6 


+ 9.2 


-7.0 


+ 1.3 



Scope of Survey 

The data contained in this report were supplied by 158 grocery and combination chain organi- 
zations which submitted returns for the current Census Survey of Business prior to the closing date. 
This report is not intended to present a complete picture of chains in the grocery trade, but rather 
to provide a reliable indicator of trends since the last regular Business Census. The canvass for 
the Survey was conducted by mail from lists composed only of chains included in the 1935 Census of 
Business. Reporting for this Survey was voluntary; hence, some chains failed to cooperate or delayed 
their returns beyond the closing date. For convenience in evaluating the importance of the stores 
included, percentage columns are carried in the accompanying sales tables which show the weight of 
sample by geographic divisions. 






- 






This is one of a series of retail reports issued in connection with the Census Survey of 
Business: 1937-38. It will be followed promptly by similar releases for other kinds of business, and 
later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and is na- 
tion-wide in scope. It is being conducted by the Bureau of the Census with funds provided by the 
Works Progress Administration. The project is under the direction of Fred A. Gosnell, Chief Statis- 
tician, who was also in charge of previous Business Censuses. Retail Trade reports are prepared under 
the immediate supervision of James 0. Reid. 



CENSUS SURVEY OF BUSINESS: 1937-38 

GROCERY CHAINS 


Page 3 
RETAIL DISTRIBUTION 




TABLE l.-SALES, BY QUARTERS FOR 1938(FIRST HALFjAND 1937; AND FOR THE YEAR 1935 




IDENTICAL CHAIN ORGANIZATIONS, BY GEOGRAPHIC DIVISIONS 






[Represents all unit, (stores), including new and discontinued unit,, operated during the period covered] 




GEOGRAPHIC DIVISION 


Size And Proportion Of Sample 


Sales By Quarters. 1937-38 (.«« ooo) 


Year 1937 


First Half 1938 


Of 
Chains 
Includ- 
ed In 
1937-38 
Survey 


Of 

Units 
Reported 


Of Units 

Included 

In 1937 .38 

Survey 

(too 000) 


Of Such 
Sales 

To All 
Sales 

In 1935 

Census 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quartei 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Sales 


Percent 
Chance 

From 

iI935 


Sales 


Percent 
Chance 
From 
First- 
Half 
1937 


1937-38 


1935 


UNITED STATES 
New England 


158 


33,223 


34,087 


1,1,801, 433 


73 


$477,943 


$490,538 


$469810 


$481,029 


$462,927 


p473£58 










15 


4,770 


4,968 


233,699 


77 


58,202 


59,069 


58,822 


59,193 


55,246 


56,622 


235,286 


♦ 0.7 


111.86E 


-4.6 


Middle Atlantic 


43 


9,440 


9,552 


477,536 


65 


122 , 722 


125,512 


115,976 


122,811 


119,543 


L21.453 


487,021 


♦ 2.0 


240,996 


-2.9 


East North Central 


41 


8,924 


9,260 


492,945 


88 


128,052 


130 , 638 


126,592 


127,102 


121,408 


L25 , 652 


512 , 384 


♦ 3.9 


247,060 


-4.5 


West North Central 


20 


1,742 


1,853 


106,470 


69 


27,331 


28,912 


27,714 


27,904 


26,571 


27,586 


111,861 


♦ 5.1 


54,157 


-3.7 


South Atlantic 


21 


3,514 


3,588 


195,330 


81 


54,141 


54,400 


50,531 


54,134 


53,232 


53,305 


213,206 


♦ 9.2 


106,537 


-1.8 


East South Central 


16 


1,011 


1,031 


51,579 


59 


15,121 


15,840 


14,295 


14,864 


14,487 


14,490 


60,120 


♦16.6 


28,977 


-6.4 


West South Central 


U 


1,091 


1,041 


60,378 


60 


17,315 


17,477 


16,456 


17,399 


17,216 


17,521 


68,647 


♦13.7 


34,737 


-0.2 


Mountain 


9 


535 


522 


47,490 


81 


13,102 


14,322 


15,144 


14,231 


13,024 


13,944 


56,799 


♦19.6 


26,968 


-1.7 


Pacific 


20 


2,196 


2,272 


136,006 


62 


41,957 


44,368 


44,280 


43,391 


42,200 


43,085 


173,996 


♦27.9 


85,285 


-1.2 




GROCERY CHAINS 






TABLE 2.-PAY ROLL, BY QUARTERS FOR 1938(FIRST HALf)aND 1937 






IDENTICAL CHAIN ORGANIZATIONS, BY GEOGRAPHIC DIVISIONS 






[Represents all units (stores), including new and dixontinued units, operated during the period covered] 




GEOGRAPHIC DIVISION 


Number 

Of 
Chains 
Includ- 
ed In 
1937-38 
Survey 


Number 

Of 

Units 

Reported 


Pay Roll By Quarters. 1937-38 (... m>) 


Year 1937 


First Half 1938 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Pay Roll 

(«. nolo) 


Percent 

Chance 

From 

1935 


Pay Roll 

(kc note) 


Percent 
Chance 
From 
First- 
Half 
1937 


1937-38 


1935 


TOUTED STATES 
New England 


158 


33,223 


34,087 


$40,005,056 


$41,505,727 


$41,378,956 


$41,462,139 


$38,982,062 


$38,724,201 


) $164,351,876 


* 8 


.3 


$77,706,268 


- 4.7 


15 


4,770 


4,968 


4,979,589 


5,293,144 


5,420,578 


5,411,120 


1,959,520 


4,968,42. 


1 21,104,431 


♦ 3 


.2 


9,927,943 


- 3.4 


Middle Atlantic 


43 


9,440 


9,552 


11,060,353 


11,332,040 


10,978,320 


11,154,958 


L0,660,558 


10, 426.66C 


44,525,671 


* 4 


.0 


21,087,218 


- 5.8 


East North Central 


41 


8,924 


9,260 


10,734,368 


11,141,029 


11,267,372 


10,926,400 


LO.224,349 


10,181,44S 


44,069,169 


♦ 7 


.9 


20,405,797 


- 6.7 


test North Central 


20 


1,742 


1,853 


2,157,073 


2,266,477 


2,252,233 


2,325,405 


;, 123,872 


2,122,661 


9,001,188 


+ 5 


.1 


4,246,533 


- 4.0 


South Atlantic 


21 


3,514 


3,588 


4,353,518 


4,458,915 


4,305,971 


4,456,737 . 


1,260,785 


4,208,412 


17,575,141 


♦ 13 


.0 


8,469,198 


- 3.9 


East South Centrel 


16 


1,011 


1,031 


1,123,580 


1,189,059 


1,113,553 


1,155,135 


,097,735 


1,098,21' 


4,581,327 


4-14 


.0 


2,195,952 


- 5.0 


West South Central 


11 


1,091 


1,041 


1,454,714 


1,443,690 


1,453,800 


1,477,682 


,341,131 


1, 343.06S 


5,829,886 


♦ 20 


.1 


2,684,197 


- 7.4 


Mountain 


9 


535 


522 


952,658 


1,002,207 


1,075,605 


1,070,624 


991,707 


1,004,58! 


4,101,094 


♦ 16 


.8 


1,996,296 


♦ 2.1 


Pacific 


20 


2,196 


2,272 


3,189,203 


3,379,166 


3,511,524 


3,484,078 : 


S, 322, 405 


3,370,72? 


13,563,971 


♦ 21 


.2 


6,693,134 


♦ 1.9 


Note: Pay roll doei not t 


ncludt compensation tor the personnel of central offices and warehouse,. 

State* Campriitng Geographic Dlolelane: 




NEW ENCLAND-Can 
MIDDLE ATLANTIC- 
EAST NORTH CENTI 
WEST NORTH CENT 
SOUTH ATLANTIC-l 


., Maine, Mo„.. N. H., R. 1.. Vl. EAST SOUTH CENTRAL-Alo., K„., Mlu.. Ten*. 

N. /.. N. Y.. Co. WEST S0UTH CENTRAL-Ark, La,. OUo.. To. 

lAL-IlL, M, Ml,*., Ohla, Wu. MOUNTAIN-Art... Colo.. IJ.no. Mom.. No... N. M„.. Utah W.a 

rtAL-laua. Ron... Minn., Mo., Near.. N. Dai.. S. Dak. PACIFIC— Call!., Ore,. Wad,. 

el. D. C, Flo., Co., Ma\, N. C, S. C, Vo.. W. V«. 



Page 4 



CENSUS SURVEY OF BUSINESS: 1937-38 



GROCERY ^without meats] CHAINS 
TABLE 1A.-SALES, BY QUARTERS FOR 1938(FIRST HALF)AND 1937; AND FOR THE 
IDENTICAL CHAIN UNITS (STORES ), BY GEOGRAPHIC DIVISIONS 



RETAIL DISTRIBUTION 
YEAR 1935 



GEOGRAPHIC DIVISION 



UNITED STATES 
New England 
Middle Atlantic 
East North Central 
West North Central 
South Atlantic 
East South Central 
West South Central 
Mountain 
Pacific 



Size And Proportion Of Sample 



Number 

Of 
Stores 
Includ- 
ed In 
1937-38 
Survey 



86 
691 
221 

199 
344 
17 
10 
89 
310 



Percent 
Of Such 
Stores 
To All 
Stores 
In 1935 
Census 



1935 Sales 

Of Stores 

Included 

In 1937 38 

Survey 

(add OOO) 



♦82,219 



2,962 

24,817 

11,848 

9,084 

11,111 

62S 

488 

7,049 

14,235 



Percent 
Of Such 

Sales 
To All 

Sales 
In 1935 
Census 



First 

Quarter 

1937 



Sales By Quarters. 1937 -38 («w oool 



♦21 , 493 



785 
6,300 
2,662 
2,270 
3,075 
191 
128 
1,915 
4,167 



Second 

Quarter 

1937 



$22,775 



Third 

Quarter 

1937 



»23,569 



795 


780 


6,599 


6,716 


2,647 


3,140 


2,509 


2,617 


3,211 


3,055 


206 


184 


139 


133 


2,147 


2,421 


4,522 


4,543 



Fourth 

Quarter 

1937 



♦ 22,598 



768 
6,656 
2,761 
2,363 
3,461 
184 
125 
2,163 
4,117 



First 

Quarter 

1938 



♦20,321 



689 
5,954 
2,534 
2,010 
3,086 
164 
123 
1,886 
3,875 



Second 

Quarter 

1938 



♦21,217 



693 
6,182 
2,518 
2,173 
3,284 
185 
132 
2,080 
3,970 



♦90,455 



Percent 

Chance 

From 

1935 



♦10.0 



3,128 

26,271 

11,210 

9,759 

12,802 

765 

525 

8,646 

17,349 



♦ 5.6 

♦ 5.9 
- 5.4 

♦ 7.4 

♦ 15.2 
♦22.4 

♦ 7.6 
♦22.7 
+ 21.9 



First Half 1938 



♦41,538 



1,382 

12,136 

5,052 

4,183 

6,370 

349 

255 

3,966 

7,845 



Percent 
Chance 
From 
First 
Half 
1937 



6.2 



-12.5 

- 5.9 

- 4.8 
-12.5 
♦ 1.3 
-12.1 

- 4.5 

- 2.4 

- 9.7 



GROCERY (uilhoul meals i CHAINS 

TABLE 2A.-PAY ROLL, BY QUARTERS FOR 1938fFIRST HALF)AND 1937 

IDENTICAL CHAIN UNITS (STORES) , BY GEOGRAPHIC DIVISIONS 



GEOGRAPHIC DIVISION 



UNITED STATES 
New England 
Middle Atlantic 
East North Central 
West North Central 
South Atlantic 
East South Central 
West South Central 
Mountain 
Pacific 



Number 
Of 

STORES 

Includ- 
ed In 
1937-38 
Survey 



86 

691 

221 

199 

344 

17 

10 

89 

310 



Pay Roll By Quarters. 1937-38 (+» noiel 



First 

Quarter 

1937 



♦1,546,155 



$1,643,551 



87,312 
481,205 
192,910 
153,227 
221,247 
11,534 
10,048 
115,317 
273,355 



Second 

Quarter 

1937 



♦1,752,520 



91,157 
509 , 230 
195,103 
165,930 
242,769 
12,518 
10,014 
123,311 
293,519 



Third 

Quarter 

1937 



♦1,719,222 



94,728 
536,644 
237,519 
169,388 
243,934 
13,639 
10,543 
137,769 
308 ,156 



Fourth 

Quarter 

1937 



♦1,565,696 



95,222 
527,031 
205,820 
169,021 
260,795 

19,176 

9,962 

131,447 

300,748 



First 

Quarter 

1938 



89.293 
488,587 
189,403 
150,041 
236,710 

11,341 

8,866 

116,667 

274,788 



Second 

Quarter 

1938 



First Half 1938 



Pay Roll 

( i,t note ) 



11^11,206 



90,842 
505,152 
187,291 
152,795 
251,467 

13,597 

8,936 

124,649 

276,477 



♦6,661,248 



368,419 

2,054,110 

831,352 

657,566 

968,745 

56,867 

40,567 

507,844 

1,175,778 



Percent 

Chance 

From 

1935 



♦ 6.5 



♦13.5 

- 2.2 

- 5.4 
♦ 8.9 
♦16.9 
♦20.2 
♦13.2 
+18.1 
+17.0 



Pay Roll 

( lee note ) 



♦3,176,902 



Percent 
Chance 
From 
First 
Half 
1937 



180 , 135 


♦ 0.9 


993,739 


+ 0.3 


376,694 


- 2.9 


302,836 


- 5.1 


488,177 


+ 5.2 


24,938 


+ 3.7 


17,802 


-11.3 


241,316 


♦ 1.1 


551,265 


- 2.8 



Note: Pay roll does not include compensation for the personnel of central offices and warehouses. 

Stall* Comprfting Geography Dtvitiont: 
NEW ENCLAND-Conn.. Matnc, Mom., N. R, R. I.. Vt 
MIDDLE ATLANTIC -N. J., S. Y., Pa. 
EAST NORTH CENTRAL- IIL. M, Mich., Ohio, Wi*. 

WEST NORTH CENTRAL -Iowa, Kan*., Minn., Ma.. N«or., N. Dak, S. Dak. 
SOUTH ATLANTIC-Dtl, D. C, Fla., Co., AM,. N. C, S. C, Va., W. Va. 



EAST SOUTH CENTRAL~Ala., K v ., Mi-., Tmii. 

WEST SOUTH CENTRAL-Atk., La., Olio.. Tax. 

MOUNTAIN— A-i;„ Colo.. Idaho. Monl., Nov.. N. Max.. Utah. Wye. 

PACIFIC— Calif., Orag., Wash. 



/ 



Pije 5 



CENSUS SURVEY OF BUSINESS: 1937-38 










RFT4II niSTBIRimnil 


COMBINATION STORES (groceries and meoui CHAINS 




TABLE 1A.-SALES, BY QUARTERS FOR 1938(FIRST HALF AND 1937; AND FOR THE YEAR 1935 




IDENTICAL CHAIN UNITS(STORES), BY GEOGRAPHIC DIVISIONS 






Size And Proportion Of Sample 


Sales By Quarters, 1937-38 (add ooo| 


Year 1937 


First Half 1938 


Number 


Percent 


1935 Sales 


Percent 
























Of 


Of Such 






















Percent 


GEOGRAPHIC DIVISION 


Stores 


Stores 


Included 


Sales 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 

Chance 

From 

1935 




Chance 
From 
First 
Half 




Includ- 


To All 


To All 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Sales 


Sales 




ed In 
1937-38 


Stores 
In 1935 


Survey 


Sales 
In 1935 


1937 


1937 


1937 


1937 


1938 


1938 








Survev 


Census 


|>dd 000) 


Census 














1 add ooo) 




(•dd 000) 


1937 


united statss 

New England 


5,426 


21 


$368,923 


23 


$102,123 


$105,413 


$105,519 


$106,792 


$100,461 


$102,449 


$419,847 


♦13.8 


$202,910 


- 2.2 


1,781 


44 


85,807 


37 


22,519 


23,072 


23,189 


24,258 


22,822 


23,457 


93,038 


♦ 8.4 


46,279 


♦ 1.5 


Middle Atlantic 


448 


6 


32,420 


7 


8,463 


8,840 


8,614 


9,089 


8,072 


8,380 


35,006 


♦ 8.0 


16,452 


- 4.9 


Bast North Central 


350 


7 


34,068 


11 


9,316 


9,281 


9,984 


10,142 


9,015 


9,028 


38,723 


♦13.7 


18,043 


- 3.0 


West North Central 


396 


22 


30,771 


28 


8,316 


8,783 


8,820 


8,653 


7,929 


8,044 


34,572 


♦12.4 


15,973 


- 6.6 


South Atlantic 


834 


28 


51,415 


30 


14,620 


14,636 


14,179 


14,728 


14,312 


14,279 


58,163 


♦13.1 


28,591 


- 2.3 


East South Central 


32 


3 


1,983 


3 


696 


716 


736 


788 


655 


657 


2,936 


♦48.1 


1,312 


- 7.1 


West South Central 


287 


23 


22,528 


27 


6,300 


6,360 


6,041 


6,423 


6,287 


6,369 


25,124 


♦11.5 


12 , 656 


- 0.0 


Mountain 


320 


62 


32,516 


70 


8,822 


9,513 


9,716 


9,188 


8,425 


8,861 


37,239 


♦14.5 


17,286 


- 5.7 


Pacific 


978 


53 


77 ,415 


50 


23,071 


24,212 


24,240 


23,523 


22,944 


23,374 


95,046 


♦22.8 


46,318 


- 2.0 


COMBINATION STORES i groceries and meals) CHAINS 




TABLE 2 A.- PAY ROLL, BY QUARTERS FOR 1938(FIRST HALF) AND 1937 




IDENTICAL CHAIN UNITS (STORES) , BY GEOGRAPHIC DIVISIONS 




GEOGRAPHIC DIVISION 


Number 

Of 
Stores 
Includ- 


Pay Roll By Quarters, 1937-38 (■*. note) 


Year 1937 


First Half 1938 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 

Chance 

From 

1935 




Percent 
Chance 
From 
First 
Half 
1937 




ed In 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Pay Roll 


Pay Roll 




1937-38 
Survey 


1937 


1937 


1937 


1937 


1938 


1938 


( m» nate ) 


( see note ) 


UNITED STATES 
New England 


5,426 


&245,288 


$8j»59,587 


8^45,357 


$9,135,460 


$8,155,834 


$8,496,347 


$34,985,692 


♦12.8 


$16,952,181 


♦ 0.3 


1,781 


1,801,356 


1,976,649 


:, 047, 630 


2,130,825 


1,947,199 


1,985,007 


7,956,460 


♦10.5 


3,932,206 


♦ 4.1 


Middle Atlantic 


448 


752,280 


786,773 


817,923 


830,707 


751,893 


755,267 


3,187,683 


♦ 6.1 


1,507,160 


- 2.1 


East North Central 


350 


890,675 


913,404 


L, 014, 475 


1,017,249 


929,728 


936,090 


3,835,803 


♦15.6 


1,865,818 


♦ 3.4 


West North Central 


396 


648,447 


672,975 


697,531 


746,866 


646,208 


630,489 


2,765,819 


+16.3 


1,276,697 


- 3.4 


South Atlantic 


834 


1,189,835 


1,241,147 


1,198,647 


1,225,847 


1,201,768 


1,191,619 


4,855,476 


♦13.0 


2,393,387 


- 1.5 


East South Centrel 


32 


48,224 


50,175 


53,774 


70,802 


51,053 


51,727 


222,975 


♦33.5 


102,780 


♦ 4.5 


West South Central 


287 


507,452 


497 , 198 


497,102 


529,397 


475 ,578 


478,088 


2,031,149 


♦13.6 


953,666 


- 5.1 


Mountain 


320 


649,358 


674,136 


707,250 


699,442 


649,979 


648,415 


2,730,186 


♦12.0 


1,298,394 


- 1.9 


Pacific 


978 


1,757,661 


1,847,130 


1,911,025 


1,884,325 


1,802,428 


1,819,645 


7,480,141 


♦15.3 


3,622,073 


♦ 0.5 


Note: Pay roll does not include compensation lor the personnel ol central otlicei and warehouses. 




States Comprising Geographic Ditiiioni: 




NEW ENGLAND-Cona., Main., Mass.. N. H.. R. 1.. vt. EAST SOUTH CENTRAL-Ala., Ky., Miss., Term. 




MIDDLE ATLANTIC-N. J., N. Y., Pa. WEST SOUTH CENTRAL-Ark., La., Okie., Tee. 




EAST NORTH CENTRAL.I1L. lad.. Mich.. Onin, Wis. MOUNTAIN— Am.. Caia.. Idaho. Moat.. Neo.. N. Me... Utah, Wgo. 




WEST NORTH CENTRAL -Iowa. Kant., Minn., Ma., Note., N. Dak., S. Dak. PACIFIC— Calil.. Oreg.. Wain. 




SOUTH ATLANT/C--D*!., 0. C. Fie.. Co., Md., N. C, S. C, Ve., W. Ve. 





\ 



Immediate Preliminary report 

R*l«« (g page.) 

DEPARTMENT OF COMMERCE 

Bureau of the Census 
Washington 

Census Survey of Business; 1937-38 
Retail Distribution 

GROCERY STORES (EXCEPT CHAINS) 

Nineteen thousand independent grocery stores throughout the country, 60 percent sell- 
ing meats with groceries and 40 percent without meats, reported to the Bureau of the Census that 
their sales for the first half of 1938 were within 6.7 percent in dollar volume of their sales 
for the same period of 1937. For the year 1937 their sales aggregated $494,238,000 and were 13.8 
percent higher than for 1935, the latest year covered by a regular Business Census. 

The proportion of the year's business done during the first quarter of 1937 was 23.5 
percent; second quarter, 25.4 percent; third quarter, 25.7 percent; and final quarter, 25.4 per- 
cent. These are pmong the conclusions announced today by William L. Austin, Director, Bureau of 
the Census, in a preliminary report issued in connection with the Census Survey of Business for 

1937-38. 

A suumary comparison with previous Census totals follows: 

Grocery and Combination (Grocery -Meat) Stores 

Change from 
Stores Sales Preceding Period 

1929 Census (except chains) 254,807 $4,518,812,000 

1933 Census (except chains) 254,246 2,795,284,000 -38.1$ 

1935 Census (excetit chains) 306,732 3,885,832,000 +39. 0<g 

Identical stores included in this Survey: 

Year 1935 19,006 434,391,000 

Yeer 1937 19,006 494,238,000 +13.8$ 

First Half 1937 19,006 241,498,000 

First Half 1938 19,006 225,269,000 - 6.755 

Grocery stores are divided in Census reports into two classifications — grocery stores 
without meats, and combination stores (groceries and meats). The same division has been made of 
the 19,006 stores reporting in this Survey. In order to make the comparisons as specific as pos- 
sible, the date below are shown separately for each of the two classifications. 

GROCERY STORES - WITHOUT MEATS (Except Grocery Chains) 



More than 7,500 independent grocery stores (without meats) throughout the country, with 
aggregate sales in 1937 of $153,452,000, reported that their sales during the first half of 1938 
were off 6.1 percent as compared with their sales for the seme period of 1937. The first quarter 
of 1938 showed a loss of 5.1 percent and the second quarter a loss of 7.1 percent in comparison 
with the corresponding quarters of 1937. Comnared with 1935, the latest year covered by a regu- 
lar Business Census, their 1937 sales represent an increase of 12.1 percent. 



Page 2 



A comparison with previous Census totals follows: 

Grocery Stores - Without Meats 
Stores Sales 



1929 Census 
1933 Census 
1935 Census 



156,507 
138,798 
166,106 



$1,872,877,000 

991,332,000 

1,360,532,000 



Identical stores included in this Survey: 



Change from 
Preceding Period 



-47.1# 
+37.2$ 



Year 1935 
Year 1937 


7,564 
7,564 


136,925,000 
153,452,000 


+12. V% 


First Half 1937 
Fir3t Half 1938 


7,564 
7,564 


74,781,000 
70,202,000 


- 5.1# 



Sales 

All geographic divisions and all States with the exception of Kansas and Nevada, show 
sales increases from 1935 to 1937. For the first helf of 1938 all geographic divisions show de- 
creases as compared with the first half of 1937, ranging from 3.3 percent for the Pacific Divi- 
sion to 9.1 percent for the Mountain Division. 

Fay Roll 

Cf the 7,564 grocery stores included in the Survey, 4,200 reported no paid employees. 
The remaining 3,364 stores reported pay roll, exclusive of the services of proprietors, to the 
amount of $6,214,000 for 1937, representing an increase cf 7.9 percent over the total for 1935, 
and $3,054,000 for the first half of 1938, an increase of 2.0 percent as compared with the same 
period of 1937. A summary comparison of pay roll and sales follows: 



Year 1937 compared with 1935 

First half 1938 compared with first half 1937 



Percen 


t Change 


Sales 


Pay Roll 


♦12.1 


♦7.9 


- 6.1 


+2.0 



Size of Sample 

The grocery stores included in the Survey constitute a sample of 10 percent in sales, 
and five percent in number of all grocery stores without meats (except units of chains) shown in 
the 1935 Census. A summary follows: 



1935 Census 
1937 Survey 

Percent Samnle 



Stores 

166,106 
7,564 

5# 



Sales in 1935 

$1,360,532,000 
136,925,000 

1058 



Compared with the 8bove average size of sample, the proportion of coverage for princi- 
pal cities is as follows: 





Size 


of 


Samnle 




Size 


of 


Sample 


City 


Stores 


Sales 


City 


Stor« 


•s 


Sales 




% 




58 




i 




t 


Baltimore 


2 




15 


Milwaukee 


11 




13 


Boston 


4 




9 


New York 


6 




9 


Buffalo 


4 




7 


Philadelphia 


7 




12 


Chicago 


3 




8 


Pittsburgh 


6 




12 


Cleveland 


3 




5 


San Francisco 


9 




13 


Detroit 


4 




8 


St. Louis 


7 




12 


Los Angeles 


6 




14 











Page 3 

Attached are tables showing sales and pay roll for each quarter by geographic divisions, 
States, and principal cities. Seperate figures are not shown in the tables for States and cities' 
with less than 15 stores reporting, or for which the sample represents less then five percent of 
the 1935 sales. However, data for the States omitted are included in the totals of their respec- 
tive geographic divisions. 

COMBINATION STORFS - GROCERIES AND MEATS (Except Chains) 

Wore than 11,000 independent combination stores (groceries and meats) throughout the 
country, with aggregate sales in 1937 of $240,786,000, reported that their sales during the first 
half of 1938 were off 7.0 percent as compared with their sales for the same period of 1937. The 
first quarter of 1938 showed a loss of 6.0 percent and the second quarter a loss of 7.9 percent 
in comparison with the corresponding quarters of 1937. Compered with 1935, the latest year cov- 
ered by a regular Business Census, their 1937 sales represent an increase of 14.6 percent. 

A comparison with previous Census totals follows: 

Combination Stores - Groceries and Meats Change from 

Stores Sales Preceding Period 

1929 Census 98,300 $2 ,645 ,935 ,000 

1933 Census 115,448 1,803,952,000 -31.8$ 

1935 Census 140,626 2,525,300,000 +40.0$ 



Identical stores included in this Survey: 



Year 1935 


11 


,442 


Year 1937 


11 


,442 


First Half 1937 


11 


,442 


First Half 1938 


11 


,442 



297,466,000 

340,786,000 +14.6$ 

166,717,000 

155,067,000 - 7.0$ 



Sales 



All geographic divisions and all Stetes, with the exception of Montane, show sales in- 
creases from 1935 to 1937. For the first half of 1938 all geographic divisions show decreases as 
compared with the first half of 1937, ranging from 3.8 percent for the Pacific Division to 9.9 
percent for the Fast South-Central Division. 

Fay Roll 



Of the 11,442 combination stores included in the Survey, 3,519 reported no paid employ- 
ees. The remaining 7,923 stores reported pay roll, exclusive of the services of proprietors, to 
the amount of $20,822,000 for 1937, representing en increase of 9.2 percent over the total for 
1935, and $10,132,000 for the first half of 1938, an increase of 1.3 percent as compared with the 
same period of 1337. A summary comparison of pay roll and sales follows: 



Year 1937 compared with 1935 

First half 1938 compared with first half 1937 

Size of Sample 

The combination stores included in the Survey constitute a sample of 12 percent in sales, 
and 8 percent in number of all combination stores (except units of chains) shown in the 1935 Cen- 
sus. A suiL^iary follows: 

Stores Sales in 1935 



Percenl 


Change 


Sales 


Pay Roll 


+ 14.6 
- 7.0 


+9.2 
+1.3 



1935 Census 140,626 $2,525,300,000 

1937 Survey 11,442 297,466,000 

Percent Sample 8$ 12$ 



Page 4 

Compared with the above average size of sample, the proportion of coverage for principal 
cities is as follows: 

Size of Samnle 





Size 


of 


Sample 


City 


Stores 


Sales 




i 




i 


Baltimore 


5 




7 


Boston 


7 




11 


Buffalo 


6 




1?. 


Chicago 


5 




8 


Cleveland 


6 




3 


Detroit 


7 




10 


Los Angeles 


10 




16 



City 


Stores 


Sales 




% 


% 


Milwaukee 


10 


13 


New York 


9 


11 


Philadelphia 


11 


13 


Pittsburgh 


12 


13 


San Francisco 


9 


10 


St. Louis 


8 


12 



Attached are tables showing sales and pay roll for each quarter by geographic divisions, 
States, and principal cities. Separate figures are not shown in the tables for States and cities 
for which the sample represents less than eight percent of the 1935 sales. However, data for the 
States omitted are included in the totals of their respective geographic divisions. 

Scope of Survey 



The data contained herein were supplied by independent grocers who submitted returns for 
the current Census Survey of Business prior to the closing date. Separate data for grocery chains 
will follow. This report is not presented as a complete picture of the grocery business, but 
rather as a reliable indicator of trends since the last Business Census. The canvass for the Sur- 
vey was conducted by mail from lists composed only of stores included in the 1935 Census of Busi- 
ness. Stores with 1935 sales of less than $5,000, and those which came into existence since 1935 
were not canvassed, and those which have gone out of business necessarily are omitted. Reporting 
for this Survey was voluntary; hence, some stores failed to cooperate or delayed their returns be- 
yond the closing date. For convenience in evaluating the importance of the stores included, percent- 
age columns are carried in the accompanying sales tables which show the weight of sample by States, 
for both kinds of stores. 



This is one of a series of retail reports issued in connection with the Census Survey of 
Business: 1937-38. It will be followed promptly by similar releases for other kinds of business, 
and later by more detailed studies. 



The current Census Survey of Business includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided by the 
Works Progress Administration. The project is under the direction of Fred A. Gosnell , Chief Stat- 
istician, who was also in charge of previous Censuses. Retail Trade reports are prepared under the 
immediate supervision of James 0. Reid. 































Page 5 


CENSUS SURVEY OF BUSINESS: 1937-38 


















RETAIL DISTRIBUTION 








GROCERY STORES- WITHOUT MEATS i except grocery chain 


) 










TABLE l.-SALES, BY QUARTERS FOR 1938(FLRST HALF)aND 1937; AND FOR THE YEAR 1935 








FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES. 










SIZE 


And Proportion Of Sample 




Sales By Quarters. 1937-38 


(add 000) 




Year 1937 


First Half 1938 


Number 


Percent 




Percent 






















DIVISION, STATE 
And 
CITY * 


Of 
Stores 
Includ- 


Of Such 
Stores 
To All 


1935 Sales 
Of Stores 
Included 
In 1937-38 


Of Such 

Sales 

To All 


First 
Quarter 


Second 
Quarter 


Third 
Quarter 


Fourth 
Quarter 


First 
Quarter 


Second 
Quarter 


Sales 


Percent 

Chance 

From 


Sales 


Percent 

Chance 

From 

First 

Half 




ed In 
1937-38 


Stores 
In 1935 


Survey 


Sales 
in 1935 


1937 


1937 


1937 


1937 


1938 


1938 




193S 






Survey 


Census 


[«U 000) 


Census 














(add 000} 




{■dd 000} 


1937 


UNITED STATES 

NEW ENGLAND 
Connecticut 


7,564 


5 


(136,925 


10 


135,851 


»38,930 


»39 , 732 


*38,939 


»34,017 


436,185 


$153,452 


♦ 12.1 


$70,202 


- 6.1 


531 


5 


7,914 


10 


2,045 


2,256 


2,329 


2,200 


1,943 


3,081 


8,830 


♦ 11.6 


4,024 


- 6.4 


159 


7 


2,286 


13 


599 


665 


691 


648 


566 


612 


2,603 


♦13.9 


1,180 


- 6.6 


Marine 


52 


5 


682 


9 


174 


196 


205 


188 


159 


180 


763 


♦11.9 


339 


- 8.4 


Massachusetts 


244 


5 


3,745 


10 


993 


1,072 


1,062 


1,051 


948 


992 


4,178 


♦ 11.6 


1,940 


- 6.1 


New Hampshire 


M 


5 


435 


9 


97 


lie 


135 


113 


95 


109 


463 


♦ 6.4 


204 


- 5.1 


Vermont 


29 


7 


551 


16 


124 


143 


174 


140 


116 


133 


581 


- 5.4 


249 


- 6.7 


MIDDLE ATLANTIC 
New Jersey 


2,493 


6 


45,266 


11 


11,983 


12,597 


12,624 


12,836 


11,340 


11,922 


50,040 


♦ 10.5 


23,262 


- 5.4 


362 


5 


7,428 


13 


1,973 


2,076 


2,064 


2,082 


1,867 


1,953 


8,195 


♦10.3 


3,820 


- 5.7 


New York 


1,307 


6 


26,169 


10 


6,895 


7,162 


7,192 


7,390 


6,574 


6,904 


28,639 


♦ 9.4 


13,47e 


- 4.1 


Pennsylvania 


824 


6 


11,669 


14 


3,115 


3.359 


3,368 


3,364 


2,699 


3,065 


13,206 


♦13.2 


5,964 


- 7.9 


EAST NORTH CENTRAL 
Illinois 


1,265 


5 


21,592 


11 


6,537 


6,217 


6,433 


6.076 


5,165 


5,661 


24,263 


♦12.4 


10.826 


- 7.9 


377 


5 


5,950 


11 


1,556 


1,709 


1,713 


1,666 


1 ,489 


1,576 


6,646 


♦ 11.7 


3,065 


- 6.1 


Indiana 


92 


4 


1,203 


8 


318 


374 


383 


339 


287 


324 


1,414 


♦ 17.5 


611 


-11.7 


Michigan 


247 


6 


3,719 


12 


926 


1,074 


1,175 


1,066 


875 


977 


4,241 


♦ 14.0 


1,852 


- 7.4 


Ohio 


216 


4 


4,104 


9 


1,100 


1,193 


1,212 


1,190 


1,005 


1,064 


4,695 


♦ 14.4 


2,069 


- 9.8 


Wisconsin 


331 


10 


6,616 


15 


1,637 


1,867 


1,950 


1,813 


1,509 


1,720 


7,267 


♦ 9.8 


3,229 


- ".8 


WEST NORTH CENTRAL 
Iowa 


652 


5 


12,286 


10 


3,050 


3,462 


3,671 


3,313 


2,876 


3,185 


13,496 


♦ 9.8 


6,061 


- 6.9 


131 


6 


2,494 


10 


563 


£74 


708 


631 


545 


617 


2,596 


♦ 4.1 


1,162 


- 7.6 


Kansas 


45 


4 


801 


6 


185 


207 


201 


184 


162 


177 


777 


- 3.0 


339 


-13.5 


Minnesota 


261 


7 


5,022 


11 


1,302 


1,487 


1,618 


1,451 


1,269 


1,413 


5,858 


♦ 16.6 


2,682 


- 3.8 


Missouri 


110 


3 


1,670 


8 


435 


470 


466 


448 


384 


409 


1,819 


♦ 8.9 


793 


-12.4 


Nebraska 


29 


3 


872 


8 


214 


236 


249 


229 


197 


214 


928 


♦ 6.4 


411 


- 8.7 


North Dakota 


4B 


6 


991 


14 


227 


266 


296 


260 


221 


244 


1,049 


♦ 5.9 


465 


- 5.7 


South Dakota 


28 


6 


438 


9 


104 


122 


133 


110 


98 


111 


469 


♦ 7.1 


209 


- 7.5 


SOUTH ATLANTIC 
Delaware 


512 


g 


7,337 


6 


2,097 


2,227 


2,204 


2,321 


1,991 


2,041 


8,849 




4,032 


- 6.8 


21 


6 


43li 


23 


109 


155 


127 


133 


109 


113 


494 


♦13.3 


222 


- 5.1 


Florida 


55 


2 


939 


6 


271 


256 


239 


259 


255 


227 


1,025 


♦ 9.2 


482 


- 6.5 


Maryland 


49 


3 


998 


11 


262 


277 


264 


342 


242 


262 


1,145 


♦ 14.7 


504 


- 6.5 


North Carolina 


38 


2 


1,474 


7 


378 


421 


401 


421 


389 


417 


1,631 


♦10.0 


806 


♦ 0.9 


South Carolina 


72 


2 


1,094 


6 


315 


327 


314 


319 


293 


284 


1,275 


♦ 16.5 


577 


-10.1 


Virginia 


72 


2 


910 


6 


218 


254 


273 


272 


210 


237 


1,017 


♦ 11.8 


437 


- 7.4 


West Virginia 


66 


3 


925 


8 


245 


351 


266 


253 


215 


236 


1,017 


♦ 9.9 


451 


- 9.1 


EAST SOUTH CENTRAL 
Alabama 


275 


2 


4,058 


5 


1,133 


1,280 


1 , 235 


1.230 


1,084 


1,123 


4,878 


♦30.3 


3 , 207 


- 6.5 


78 


2 


1,089 


r 


293 


343 


330 


322 


278 


395 


1,288 


♦18.3 


573 


- 9.9 


Kentucky 


67 


2 


1,021 


6 


289 


335 


337 


340 


290 


289 


1,301 


♦ 27.4 


579 


- 7.2 


Mississippi 


51 


1 


943 


7 


262 


262 


257 


268 


241 


254 


1,069 


♦ 13.4 


495 


- 9.0 


WEST SOUTH CENTRAL 
Arkansas 


548 


3 


9,337 


7 


2,413 


2,602 


2,60e 


2,619 


2,247 


2,316 


10,242 


♦ 9.8 


4,563 


- 9.0 


77 


2 


1,226 


7 


307 


340 


295 


291 


255 


274 


1,233 


♦ 0.6 


529 


-18.2 


Louisiana 


90 


2 


1,444 


6 


398 


420 


432 


463 


376 


393 


1,713 


♦ 18.6 


769 


- 6.0 


Oklahoma 


70 


2 


1,118 


6 


300 


314 


312 


292 


259 


276 


1,218 


♦ 6.9 


535 


-12.9 


Texas 


311 


3 


5,539 


7 


1,408 


1,528 


1,569 


1,573 


1,357 


1,373 


6,078 


♦ 9.7 


3,730 


- 7.0 


MOUNTAIN 
Arizona 


193 


5 


4,162 


10 


1,007 


1,168 


1,260 


1,156 


926 


1,051 


4,591 


♦ 10.3 


1,977 


- 9.1 


15 


4 


223 


7 


67 


74 


72 


78 


72 


72 


291 


♦ 30.5 


144 


♦ 2.1 


Colorado 


37 


4 


685 


9 


163 


176 


301 


184 


145 


160 


724 


» 5.7 


305 


-10.0 


Idaho 


16 


4 


441 


7 


107 


122 


146 


132 


103 


113 


507 


♦ 15.0 


216 


- 5.7 


Montana 


58 


7 


1,388 


11 


329 


394 


419 


361 


393 


336 


1,503 


♦ 6.3 


629 


-13.0 


New Mexico 


23 


3 


407 


11 


96 


106 


113 


115 


68 


102 


432 


♦ 6.1 


190 


- 6.9 


Utah 


23 


5 


261 


10 


71 


82 


87 


83 


69 


73 


323 


♦23.8 


142 


- 7.2 


Wyoming 


16 


8 


628 


20 


146 


183 


192 


173 


130 


166 


694 


♦ 10.5 


296 


-10.0 


PACIFIC 
California 


1.095 


9 


24.431 


14 


6.586 


7,121 


7,368 


7,188 


6,445 


6,805 


38,363 


♦ 15.7 


13,250 


- 3.3 


720 


8 


16,948 


14 


4,668 


4,952 


5,054 


5,075 


4,595 


4,742 


19,749 


♦ 16.5 


9,337 


- 2.9 


Oregon 


113 


8 


2,232 


12 


567 


658 


714 


634 


527 


619 


2,573 


♦ 15.3 


1,146 


- 6.4 


Washington 


262 


10 


5,251 


14 


1,381 


1,511 


1,600 


1,479 


1,323 


1,444 


5,941 


•13.1 


2,767 


- 3.3 


Cities of more than 






























500,000 Population 






























Boston 


43 


4 


813 


9 


227 


241 


227 


252 


228 


226 


947 


♦16.5 


454 


- 3.0 


Buffalo 


42 


4 


666 


7 


184 


201 


202 


211 


180 


186 


798 


♦ 19.8 


366 


- 4.9 


Chicago 


147 


3 


2,107 


8 


575 


617 


625 


634 


580 


598 


2,451 


♦ 16.3 


1,178 


- 1.2 


Cleveland 


26 


3 


349 


5 


100 


107 


111 


106 


95 


98 


424 


♦ 21.5 


193 


- 6.8 


Detroit 


36 


4 


546 


8 


145 


155 


161 


166 


147 


150 


627 


♦ 14.8 


297 


- 1.0 


Los Angeles 


98 


6 


3,031 


14 


847 


847 


854 


893 


806 


771 


3,441 


♦13.5 


1,577 


- 6.9 


Milwaukee 


100 


11 


1,852 


13 


483 


546 


551 


546 


460 


502 


2,126 


♦ 14.8 


962 


- 6.5 


New York 


814 


6 


17,349 


9 


4,674 


4,641 


4,454 


4,919 


4,443 


4,555 


18,688 


♦ 7.7 


8,998 


- 3.4 


Philadelphia 
Pittsburgh 


814 


7 


2,530 


12 


708 


721 


694 


753 


682 


688 


2,876 


♦13.7 


1,370 


- 4.1 


55 


6 


774 


12 


234 


253 


253 


241 


207 


229 


981 


♦ 26.7 


436 


-10.5 


San Francisco 


136 


9 


2,627 


13 


773 


785 


777 


651 


784 


784 


3,186 


♦ 21.3 


1,568 


♦ 0.6 


St. Louis 


26 


7 


431 


12 


116 


116 


115 


117 


102 


104 


464 


♦ 7.7 


306 


-11.2 



* Statet and cities with less than fifteen stores reporting or with a sample of less than five percent of the 1935 sales are not shown separately. Data tor such States are 
included in their respective geographic division totals. 



Page 6 



CENSUS SURVEY OF BUSINESS 


1937-38 
















RETAIL DISTRIBUTION 








GROCERY STORES- WITHOUT MEATS lexcepi grocery 


chains ) 














TABLE 2.- PAY ROLL, BY QUARTERS FOR 1938 (FIRST HALF iAND 


1937 










FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES. 








Number Of Stores includ- 
ed In 1937-38 Survey 




Pay Roll By Quarters. 193738 


(tee note) 




Year 1937 


First Half 


1938 


1 












I 


































^ERCENT 

Chance 
From 
First 


DIVISION. STATE 

And 




Report- 


Report- 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 

Change 

From 




CITY* 


Total 


ing 
Pay 


ing No 
Pay 


Quarter 
1937 


Quarter 
1937 


Quarter 
1937 


Quarter 
1937 


Quarter 
1938 


Quarter 
1938 


Pay Roll 


Pay Roll 






Roll 


Roll 














'fee note) 


1935 


(•ee note) 


Half 
1937 


UNITED STATES 

NEW ENGLAND 

Connecticut 


7,564 


3.364 


4,200 


11,467,021 


11,526,440 


IL.575,125 


11,645,395 


.0,507,805 


►1,546.631 


*6, 213, 981 


♦ 7.9 


13,054,436 


. 2.0 


531 


265 


266 


86,719 


88,055 


91,738 


91,862 


87,040 


87,549 


358,374 


♦ 6.6 


174,589 


- 0.1 


159 


68 


91 


23,682 


23,391 


24,955 


24,329 


23,252 


23,240 


96,358 


- 2.4 


46,492 


- 1.2 


Maine 


52 


21 


31 


5,877 


6,004 


5,908 


5,989 


5,954 


5,814 


23,778 


* 4.3 


11,768 


- 1.0 


Massachusetts 


244 


130 


114 


41,736 


42 , 471 


43,924 


45,316 


42 , 427 


42,621 


173,447 


♦ 9.2 


85,048 


. 1.0 


New Hampshire 


25 


17 


8 


6,098 


6,166 


6,418 


6,234 


6,054 


6,258 


24,916 


.27.5 


12,312 


. 0.4 


Vermont 


29 


17 


12 


6,648 


7,278 


7,691 


7,243 


6,636 


6,828 


23,860 


. 5.4 


13,464 


- 3.3 


KIDDLE ATLANTIC 
New Jersey 


2,493 


647 


1,846 


457 , 339 


469,746 


477,016 


497 , 952 


466 , 457 


474,004 


1,902,053 


♦ 3.2 


940 , 461 


* 1.4 


362 


147 


215 


64,097 


66,918 


70,241 


70,255 


64,978 


65,584 


271,511 


♦ 4.5 


130,559 


- 0.3 


New York 


1,307 


282 


1,025 


277,524 


282,171 


286,321 


301 , 660 


285,455 


290 , 702 


1,147,676 


. 3.2 


576,157 


. 2.9 


Pennsylvania 


824 


218 


606 


115,718 


120,657 


120 , 454 


126,037 


116,027 


117,718 


482,366 


♦ 2.8 


233,745 


- 1.1 


EAST NORTH CSNTRAL 
Illinois 


1,265 


617 


648 


243,290 


258,870 


265 , 952 


280,460 


249,703 


260,276 


1.043,572 


.12.2 


509.979 


♦ 1.6 


377 


123 


254 


69,654 


72,568 


74,597 


77,193 


70,749 


73 , 455 


294,012 


.12.3 


144,204 


♦ 1.4 


Indiana 


92 


51 


41 


11,399 


11,900 


12,598 


12,476 


12,052 


11,321 


48,373 


. 5.3 


23,373 


♦ 2.5 


Michigan 


247 


137 


110 


40,418 


42,120 


45,111 


46,304 


43,504 


43,662 


173.953 


.18.0 


87,166 


* 5.6 


Ohio 


218 


125 


93 


49,370 


49,889 


51,480 


55,610 


49 , 623 


51 , 134 


206.349 


.11.5 


100,757 


. 1.5 


Wisconsin 


331 


181 


150 


72,449 


82,393 


82,166 


88,377 


73,775 


80 , 204 


325,885 


.10.7 


153,979 


- 0.6 


WEST NORTH CENTRAL 
Iowa 


652 


297 


355 


12 7,861 


131,937 


137,087 


140.918 


127,173 


130 , 267 


537 . 803 


. 5.4 


257 . 440 


- 0.9 


131 


84 


47 


23,485 


25,480 


26,913 


26,628 


23,292 


25,410 


102,506 


. 2.3 


4fl . 702 


- 0.5 


Kansas 


45 


27 


18 


7,743 


8,198 


8,425 


8,686 


8,439 


8,510 


33,052 


- 5.8 


16,949 


. 6.3 


Minnesota 


261 


59 


202 


53,434 


53,957 


57,210 


59,234 


54,323 


55,355 


223,835 


.12.7 


109 , 683 


. 2.1 


Missouri 


110 


62 


48 


18,621 


18,772 


18,637 


20,895 


18,298 


17,544 


76,925 


. 4.6 


35,842 


- 4.1 


Nebraska 


29 


20 


9 


12,499 


12,555 


12 , 813 


13,222 


11,049 


11,467 


51,089 


- 3.4 


22,516 


-10.1 


North Dakota 


48 


26 


22 


8,109 


8,747 


9,141 


8,624 


8,186 


8,083 


34,621 


. 0.4 


16,269 


- 3.5 


South Dakota 


28 


19 


9 


3,970 


4,223 


3,948 


3,629 


3,581 


3,898 


15,775 


• 0.4 


7,479 


- 8.8 


SOUTH ATLANTIC 
Delaware 


512 


282 


230 


102,206 


104,600 


105,734 


115,303 


107,117 


107,198 


427,343 


. 4.0 


214,315 


. 3.6 


21 


11 


10 


5,645 


5,719 


5,841 


6,605 


5,919 


6,417 


23,810 


. 8.1 


12,336 


. 8.6 


Florida 


55 


30 


25 


10,679 


10 , 690 


10,796 


11,549 


11,731 


11,187 


43,714 


♦ 3.8 


22,918 


. 7.2 


Maryland 


49 


24 


25 


23,752 


24,405 


24,303 


30,732 


23,464 


24,262 


103,192 


. 7.7 


47 , 726 


- 0.9 


North Carolina 


88 


52 


36 


19,977 


20,221 


20,489 


21,652 


21 , 102 


21,039 


82 , 339 


. 0.4 


42,141 


. 4.8 


South Caroline 


72 


55 


17 


14,713 


15,208 


15,166 


15,442 


15,143 


14,627 


60 , 529 


. 6.7 


29,770 


- 0.5 


Virginia 


72 


30 


42 


6,412 


6,855 


7,176 


7,199 


7,436 


7,498 


27 , 642 


. 3.7 


14,934 


.12.6 


West Virginia 


66 


23 


43 


9,432 


9,726 


10,241 


10,087 


10,083 


10,173 


39,486 


- 1.5 


20,256 


. 5.7 


EAST SOUTH CENTRAL 
Alabama 


275 


158 


117 


46,719 


48,613 


50,153 


52,960 


47 , 587 


48,984 


198,445 


.13.7 


96,571 


♦ 1.3 


78 


40 


38 


14,175 


14,979 


16,123 


15,149 


13,930 


14,438 


60,426 


♦ 10.7 


£8,368 


- 2.7 


Kentucky 


67 


36 


31 


10,093 


10,726 


10,991 


11,732 


10,350 


10,346 


43,542 


.14.9 


20,696 


- 0.6 


Mississippi 


51 


35 


16 


12,642 


12,734 


13,392 


15,670 


13,443 


13,915 


54,438 


♦11.3 


27,358 


♦ 7.8 


WEST SOUTH CENTRAL 
Arkansas 


548 


322 


226 


80,569 


81,601 


85,427 


91,539 


83,466 


83,697 


339,136 


. 5.5 


167,163 


. 3.1 


77 


S3 


38 


7,641 


8,374 


8,547 


8,788 


8,169 


8,174 


33,350 


.16.2 


16,343 


t 2.0 


Louisiana 


90 


51 


39 


5,813 


15,895 


16,292 


17,624 


15,815 


16,327 


65,324 


.11.4 


32,142 


. 1.4 


Oklahoma 


70 


35 


35 


8,350 


8,111 


9,042 


9,615 


8,515 


3,717 


35,118 


- 9.0 


17 , 232 


. 4.7 


Texas 


311 


197 


114 


48,765 


49,221 


51,546 


55,312 


50,967 


50,479 


204,344 


. 5.0 


101,446 


. 3.5 


MOUNTAIN 
Arizona 


193 


107 


86 


42,341 


45,774 


48,746 


53,660 


45,117 


46.854 


190.521 


.10.7 


91.971 


. 4.4 


15 


5 


10 


1,223 


1,620 


1,537 


1,327 


1,180 


1,257 


5,707 


♦ 16.0 


2,437 


-14.3 


Colorado 


37 


22 


15 


6,679 


6,e77 


7,554 


7,549 


6,342 


6,573 


28,659 


» 7.7 


12,915 


- 4.7 


Idaho 


16 


9 


7 


4,213 


4,839 


5,186 


5,357 


5,093 


5.571 


19,595 


. 7.3 


10,664 


.17.8 


Montana 


58 


33 


25 


13,960 


14,368 


15,395 


15,230 


13,835 


14,569 


58,953 


• 2.7 


28,404 


♦ 0.3 


New Mexico 


23 


12 


11 


3,944 


4,122 


4,489 


4,736 


4,460 


4,777 


17,291 


.13.3 


9,237 


♦ 14.5 


Utah 


23 


13 


10 


1,627 


1,753 


1,785 


1,951 


2,009 


2,181 


7,116 


♦ 52.8 


4,190 


♦24.0 


Wyoming 


16 


10 


6 


9,402 


10 , 685 


10,831 


15,659 


10 , 360 


10,143 


46,577 


.19.5 


20 , 503 


. 2.1 


PACIFIC 
California 


1,095 


669 


426 


279,977 


297,244 


313,272 


320,741 


294,145 


307,802 


1.211.234 


.14.7 


601,947 


. 4.3 


720 


475 


245 


193,360 


204,200 


216,684 


221 , 664 


203,582 


211 , 632 


335,908 


.14.8 


415,214 


» 4.4 


Oregon 


113 


49 


64 


22,659 


24,496 


25 , 957 


27,778 


24,781 


25,128 


100,890 


. 4.4 


49 , 909 


. 5.8 


Washington 


262 


145 


117 


63,958 


68,548 


70,631 


71,299 


65,782 


71,042 


274,436 


.18.9 


136,824 


. 3.3 


Cities of more than 




























500,000 Population 




























Boston 


43 


19 


24 


9,122 


9,308 


9,409 


9,868 


9,535 


10,095 


37,707 


« 7.4 


19,630 


. 6.5 


Buffalo 


42 


17 


25 


5,193 


5,547 


5,527 


5,432 


5,634 


5,971 


21,699 


.12.7 


11,605 


. 8.1 


Chicago 


147 


65 


82 


25,166 


26,095 


27,457 


27 , 977 


25,615 


27,044 


106,695 


.19.1 


52,659 


♦ 2.7 


Cleveland 


25 


12 


13 


3,220 


3,107 


3,467 


3,634 


3,136 


3,243 


13,428 


.10.9 


6,379 


♦ 0.8 


Detroit 


38 


17 


21 


6,691 


6,963 


7,035 


7,596 


6,712 


6,755 


28,285 


.36.9 


13,467 


- 1.4 


Los Angeles 


98 


52 


46 


46,811 


48,338 


49,104 


48,890 


46,538 


46,703 


193,143 


. 8.4 


93,241 


- 2.0 


Milwaukee 


100 


34 


66 


23,402 


24,771 


25,295 


29,270 


25,351 


27,336 


102,738 


.11.1 


52 , 687 


♦ 9.4 


New York 


814 


414 


400 


186,229 


187 , 236 


185,833 


201 , 759 


190,101 


191,140 


761,057 


. 0.7 


381,241 


♦ 2.1 


Philadelphia 


214 


78 


136 


19,396 


19,999 


19,716 


20,227 


18,667 


18,519 


79,338 


. 2.3 


37 , 186 


- 5.6 


Flttsburgh 


55 


22 


33 


6,662 


7,254 


7,200 


7,428 


6,716 


7,148 


20,544 


. 4.5 


13,864 


- 0.4 


San Francisco 


136 


77 


59 


28,476 


29,294 


29,683 


31,111 


28,923 


30,502 


118,564 


.21.6 


59,425 


♦ 2.9 


St. Loula 


26 


15 


11 


4,151 


4,065 


4,110 


4,188 


3,938 


3.B48 


16,514 


.15.6 


7,786 


- 5.2 



Slates and cities with less than fifteen stores reporting or with a sample ol less than five perceni of the 1935 sales are not shown separately. Data tor such states are 
included in their respective geographic division totals. 
Note: Pay roll doe$ not include compensation for services of proprietors of unincorporated businesses, and cannot be compared with sales without adjustment tor proprietors' services. 



Page 7 



CENSUS SURVEY OF BUSINESS 


a 1937-38 


















RETAIL DISTRIBUTION 






COMBINATION STORES-GROCERIES AND MEATS 


{except ch 


ains ) 










TABLE 1. -SALES, 


BY QUARTERS FOR 1938(FIRST HALFiAND 1937; AND FOR THE YEAR 1935 








FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, 


STATES AND PRINCIPAL CITIES. 








DIVISION, STATE 


Size 


\nd Proportion Of Sample 




Sales By Quarter. 


, 1937-38 


(add 000) 




Year 1937 


First Half 1938 


Number 
Of 


Percent 
Of Such 


1935 Sales 
Of Stores 


Percent 
Of Such 
















Percent 




Percent 
Chance 


And 
CITY* 


Stores 
Includ- 


Stores 
To All 


Included 
In 1937-38 


Sales 
To All 


First 
Quarter 


Second 
Quarter 


Third 
Quarter 


Fourth 
Quarter 


First 
Quarter 


Second 
Quarter 


Sales 


Chance 
From 


Sales 


From 
First 
Half 




ed In 


Stores 


Survey 


Sales 


1937 


1937 


1937 


1937 


1938 


1938 




1935 






1937-38 


In 1935 




In 1935 




















1937 




Survey 


Census 


(add 000) 


Census 














(odd 000) 




(add 000) 


UNITED STATES 

MEN ENGLAND 
Connecticut 


11,442 


8 


1297,446 


12 


180,266 


186,451 


$87,254 


♦66,815 


$75,467 


$79,600 


$340,786 


♦ 14.6 


$155,067 


- 7.0 


1,193 


10 


40,404 


15 


10,440 


11,182 


11,235 


11,393 


9,754 


10,255 


44,250 


♦ 9.5 


20,009 


- 7.5 


252 


10 


10,356 


20 


2,755 


2,945 


2,905 


3,073 


2,545 


2,682 


11,676 


.12.8 


5,227 


- 8.3 


Maine 


141 


10 


4,904 


15 


1,176 


1,298 


1,420 


1,270 


1,079 


1,218 


5,164 


* 5.3 


2,297 


- 7.2 


Massachusetts 


587 


10 


19,286 


14 


5,040 


5,315 


5,180 


5,429 


4,744 


4,869 


20,964 


- 8.7 


9,613 


- 7.2 


New Hampshire 


65 


7 


1,903 


9 


458 


524 


615 


513 


423 


475 


2,110 


• 10.9 


898 


- 8.6 


Rhode Island 


96 


9 


2,129 


10 


569 


596 


565 


599 


536 


539 


2,329 


• 9.4 


1,075 


- 7.7 


Vermont 


52 


11 


1,826 


17 


442 


504 


550 


509 


427 


472 


2,005 


• 9.8 


899 


- 5.0 


MIDDLE ATLANTIC 
New Jersey 


2,378 


10 


60,941 


14 


16,445 


17,636 


17,514 


17,951 


15,460 


16,237 


69,546 


• 14.1 


31,697 


- 7.0 


334 


8 


9,276 


12 


2,424 


2,564 


2,531 


2,635 


2,306 


2,427 


10,154 


. 9.5 


4,733 


- 5.1 


New York 


688 


9 


21.223 


13 


5,476 


5,929 


5,984 


6,072 


5,221 


5,560 


23,461 


.10.5 


10,781 


-<5.5 


Pennsylvania 


1,356 


11 


30,442 


15 


8,545 


9,143 


8,999 


9,244 


7,933 


8,250 


35,931 


•18.0 


16,163 


- e.s 


EAST NORTH CENTItAL 
Illinois 


3,255 


9 


72,093 


13 


19,637 


21,711 


22,221 


21,436 


18,231 


19,626 


85,005 


.17.9 


,37,657 


- 8.4 


872 


9 


18,362 


13 


4.9S6 


5,394 


5,423 


5,462 


4,774 


5,078 


21,275 


.15.7 


9,852 


- 5.2 


Indiana 


526 


8 


8,713 


11 


2,415 


2,704 


2,751 


2,591 


2,249 


2,423 


10,461 


.20.1 


4,672 


- 8.7 


Michigan 


670 


9 


13,186 


13 


3,611 


4,122 


4,314 


4,033 


3,354 


3,660 


16,080 


.21.9 


7,014 


- 9.3 


Ohio 


816 


8 


20,761 


12 


5,794 


6,274 


6,301 


6,186 


5,215 


5,569 


24,555 


.18.2 


10 , 784 


-10.6 


Wisconsin 


371 


11 


11,031 


15 


2,821 


3,217 


3,432 


3,164 


2,639 


2,696 


12 , 634 


.14.5 


5,535 


- 8.3 


WEST NORTH CENTRAL 
Iowa 


1,312 


8 


36,792 


10 


9,633 


10,385 


10,636 


10,261 


8,910 


9,563 


40,915 


.11.2 


18,473 


- 7.7 


364 


9 


7,483 


11 


1,8*6 


1,044 


2,168 


2,611 


1,759 


1,912 


6,639 


. 7.4 


3,671 


- 6.4 


Kansas 


217 


7 


5,783 


9 


1,483 


1,628 


1,621 


1,531 


1,349 


1,442 


6,263 


• 8.3 


2,791 


-10.3 


Minnesota 


186 


8 


7,210 


11 


1,917 


2,066 


2,234 


2,129 


1,828 


1,959 


8,348 


.15.8 


3,787 


- 5.0 


Missouri 


385 


7 


10,305 


10 


2,861 


2,989 


2,906 


2,943 


2,574 


2,666 


11,699 


.13.5 


5,260 


-10.1 


Nebraska 


118 


7 


2,914 


8 


749 


826 


863 


818 


703 


803 


3,256 


.11.7 


1,506 


- 4.4 


North Dakota 


42 


7 


1,255 


11 


295 


335 


378 


340 


277 


306 


1,348 


. 7.4 


583 


- 7.5 


3outh Dakota 


60 


9 


1,842 


14 


452 


495 


526 


469 


420 


455 


1,962 


. 6.5 


875 


- 7.6 


SOUTH ATLANTIC 
Delaware 


1,058 


6 


25,173 


9 


7,191 


7,305 


7,232 


7,548 


6,896 


6,834 


29,276 


.16.3 


13,730 


- 5.3 


36 


7 


654 


9 


181 


201 


204 


207 


161 


187 


793 


• 21.3 


368 


- 3.7 


District of Columbia 


59 


6 


2,181 


9 


584 


549 


543 


644 


578 


575 


2,320 


• 6.4 


1,153 


. 1.8 


JTlorida 


155 


6 


4,044 


9 


1,338 


1,079 


985 


1,181 


1,284 


1,017 


4,583 


.13.3 


2,301 


- 4.8 


Maryland 


201 


6 


3,540 


8 


1,005 


1.092 


1,073 


1,068 


956 


1,007 


4,238 


.19.7 


1,963 


- 6.4 


Virginia 


185 


7 


4,852 


13 


1,357 


1,494 


1,479 


1,511 


1,335 


1,414 


5,841 


.20.4 


2,749 


- 3.6 


West Virginia 


175 


10 


4,153 


14 


1,138 


1,210 


1,242 


1,192 


1,010 


1,060 


4,782 


.15.1 


2,070 


-11.8 


EAST SOUTH CENTRAL 
Alabama 


425 


5 


10,240 


9 


2,893 


3,151 


3,068 


3,083 


2,703 


2,745 


12,195 


.19.1 


5,448 


- 9.9 


122 


6 


2,054 


8 


566 


639 


621 


606 


527 


515 


2,434 


.18.5 


1,042 


-13.7 


Kentucky 


153 


6 


3,934 


11 


1,124 


1,238 


1,195 


1,176 


1,042 


1,067 


4,733 


.20.3 


2,129 


- 9.9 


Tennessee 


105 


5 


3,462 


8 


962 


1,008 


974 


994 


889 


899 


3,938 


♦ 13.7 


1,788 


- 9.2 


WEST SOUTH CENTRAL 
Arkansas 


612 


5 


16,740 


6 


4,579 


4,795 


4,774 


4,861 


4,405 


4,504 


19,009 


• 13.6 


8,909 


- 5.0 


75 


5 


2,084 


10 


562 


558 


555 


573 


516 


519 


i, , 246 


. 7.9 


1,037 


- 7.4 


Louisiana 


44 


4 


1,416 


8 


395 


421 


409 


449 


389 


405 


1,674 


•18.2 


794 


- 2.7 


Texas 


368 


6 


9,997 


8 


2,725 


2,903 


2,929 


2,956 


2,679 


2,730 


11,513 


• 15.2 


5,409 


- 3.9 


MOUNTAIN 
Ar i zona 


380 


9 


11,541 


12 


2,979 


3,290 


3,436 


3,282 


2,668 


3,120 


12,967 


.12.5 


5,968 


- 4.5 


73 


11 


2,460 


19 


725 


750 


711 


750 


696 


693 


2,936 


.19.3 


1,389 


- 5.8 


Colorado 


135 


9 


3,725 


12 


952 


1,037 


1,129 


1,047 


931 


1,014 


4,165 


.11.6 


1,945 


- 2.2 


Idaho 


40 


10 


1,104 


12 


290 


341 


368 


337 


274 


316 


1,336 


.21.0 


■ 590 


- 6.5 


Montana 


38 


9 


1,823 


14 


402 


472 


488 


453 


359 


430 


1,615 


- 0.4 


789 


- 9.7 


Utah 


59 


14 


1,457 


12 


369 


415 


449 


416 


379 


422 


1,649 


.13.2 


601 


. 2.2 


PACIFIC 

California 


829 


11 


23,542 


14 


6,469 


6,996 


7,136 


7,000 


6,240 


6,716 


27,603 


.17.3 


12,956 


- 3.8 


535 


10 


15,696 


14 


4,434 


4,691 


4,750 


4,816 


4,316 


4,573 


18,691 


.19.1 


8,869 


- 2.6 


Oregon 
Washington 


107 


12 


3,279 


14 


861 


974 


1,022 


918 


800 


894 


3,775 


.15.1 


1,694 


- 7.7 


187 


13 


4,567 


15 


1,174 


1,331 


1,366 


1,266 


1,124 


1,249 


5,137 


.12.5 


2,373 


- 5.3 


Cities of more than 






























500,000 Population 


Boston 


50 


7 


2,109 


11 


567 


569 


546 


627 


569 


571 


2,329 


.10.4 


1,140 


- 1.4 


Buffalo 


40 


6 


1,081 


12 


289 


286 


281 


305 


259 


255 


1,161 


. 7.4 


514 


-10.6 


Chicago 


161 


5 


3,139 


8 


841 


878 


854 


937 


654 


846 


3,510 


.11.6 


1,700 


- 1.1 


Cleveland 


80 


6 


1,366 


9 


373 


383 


378 


379 


329 


341 


1,513 


.10.8 


670 


-11.4 


Detroit 


165 


7 


2,478 


10 


713 


763 


761 


786 


691 


689 


3,023 


.22.0 


1,380 


- 6.5 


Los Angeles 


113 


10 


3,042 


16 


915 


919 


921 


940 


870 


871 


3,695 


.21.5 


1,741 


- 5.1 


Milwaukee 


79 


10 


1,966 


13 


576 


618 


610 


614 


518 


526 


2,418 


.23.0 


1,044 


-12.6 


New York 


127 


9 


3,892 


11 


1,090 


1,078 


963 


1,176 


1,061 


1,034 


4,307 


.10.7 


2,095 


- 3.4 


Philadelphia 


270 


11 


4,241 


13 


1,218 


1,224 


1,138 


1,305 


1,134 


1,124 


4,865 


.15.2 


2,258 


- 7.5 


Pittsburgh 


95 


12 


2,352 


13 


672 


728 


',05 


750 


644 


654 


2,855 


.21.4 


1,298 


- 7.3 


San Francisco 


16 


9 


575 


10 


184 


164 


165 


175 


175 


181 


688 


♦ 19.7 


356 


. 2.3 


St. Louis 


143 


8 


4,953 


12 


1,423 


1,445 


1,375 


1,503 


1,291 


1,307 


5,746 


.16.0 


2,598 


- 9.4 


States and cities wi 


h a sam\ 


le of less 


than eight 


percent of 


the 1935 


sales are r 


ot shown t 


eparate/v- 


Data tor I 


uch States 


are included 


in the toU 


Is of their 


respective 


geographic divisions. 


































Page 8 



CENSUS SURVEY OF BUSINESS 


: 1937-38 

COMBINATION STORES-GROCERIES AND MEATS 'except chain,) 




RETAIL DISTRIBUTION 






TABLE 2. -PAY ROLL 


BY QUARTERS FOR 1938 


FIRST HALF) AND 


1937 










FOR IDENTICAL STORES, BY CEOCRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES. 






DIVISION, STATE 
And 
CITY* 


Number Of Stores includ- 
ed In 1937-38 Survey 




Pay Roll By Quarters, 1937-38 


( mc note ) 


Year 1937 


First Half 


1938 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 




1 
Pay Roll 

(tee note 1 


Percent 

Chance 

From 

1935 


Pay Roll 

(ice note ) 


Percent 
Chance 

From 

First 

Half 

1937 


Total 


Report- 
ing 
Pay 

Roll 


Report- 
ing No 
Pay 
Roll 


First 

Quarter 

1938 


Second 

Quarter 

1938 


UNITED STATES 

NEV.' ENGLAND 
Connecticut 
Maine 

Massachusetts 
New Hampshire 
Rhode Island 
Vennont 


11,442 


7,923 


3,519 


14,911,130 


55,092,554 


15,22 3,154 


J5, 589 ,892 


}5, 000, 23 7 


$5,131,881 


420,821,730 


♦ 9.2 


HO, 132, 168 


♦ 1.3 


1,193 


916 


277 


807 . 734 


831,091 


846,207 


929,104 


794,246 


813,415 


3,414,136 


* 5.3 


1,607,661 


- 1.9 


252 

141 

587 

65 

96 

52 


169 
117 
471 
51 
66 
42 


33 
24 

116 
14 
30 

10 


247,649 
90,239 

382,149 
32,699 
29,325 
25,623 


252 , 967 
95,264 

392 , 356 
34,033 
30,154 
26,267 


254,429 

100,024 

393,820 

35,293 

30,456 

27,195 


316,087 

101,433 

418,505 

34,353 

31,717 

27,014 


247,003 
88,029 

372,886 
30,703 
29,936 
25,689 


243,760 
96,956 

384,068 
32,129 
30,087 
26,415 


1,071,132 
337,005 

1,591,830 
136,428 
121,652 
106,039 


♦ 9,2 

♦ 6.5 

♦ 3.8 

♦ 6.9 

♦ 1.0 
- 9.0 


490,763 

184,985 

756 , 954 

62,332 

60,023 

52 , 104 


- 2.0 

- 0.3 

- 2.3 

- 5.9 

♦ 0.9 

♦ 0.4 


MIDDLE ATLANTIC 
New Jersey 
New York 
Pennsylvania 


2,378 


1,561 


917 


963,904 


1,001,927 


1019,354 


1,092,706 


978,668 


1,010,208 


4,082,891 


♦ 5.2 


1,988,876 


♦ 0.9 


334 

608 
1,356 


213 
493 
855 


121 
195 
501 


157,590 
349,363 
461,951 


163,533 
354,116 
434,278 


167,361 
356 , 703 
495,290 


182,003 
379,247 
531,456 


157,479 
342,725 
473,464 


162,237 
356,170 
491,801 


670,437 
1,439,429 
1,972,975 


♦ 0.3 

♦ 3.3 

♦ 8.5 


319,716 
693,895 
970,265 


- 0.4 

- 0.7 
♦ 2.5 


EAST NORTH CENTRAL 
Illinois 
Inn Una 
Michigan 
Ohio 
Wisconsin 


3,255 


2,231 


974 


1,113,559 


1,167,457 


1.213,727 
324 ,474 
135,991 
212,937 
370,140 
170,185 


1,266,094 
342,413 
133,152 
216,569 
390 , 927 
178,033 


1,135,259 


1,167,821 
326,159 
129,602 
198,355 
346,639 
157,066 


4,760,937 


• 13.6 


2,303,080 


♦ 1.0 


872 
526 
670 
816 

371 


614 
333 
433 
649 
252 


253 
193 
237 
167 
119 


301,644 
124,859 
191,872 
342,523 
152,661 


315,526 
130,253 
202,715 
358,372 
160,586 


316,293 
125,551 
197,821 
336,307 
159,282 


1,234,057 
529,260 
924,093 

1,461,962 
661,465 


♦ 11.1 

♦ 15.8 

♦ 17.9 
♦11.8 

♦ 16.2 


642,457 
255,153 
396,176 
682 , 946 
326 , 343 


♦ 4.1 
0.0 

♦ 0.4 
- 2.6 

♦ 4.2 


.'.EST NORTH CENTRAL 
Iowa 
Kansas 
Minnesota 
Missouri 
Nebraska 
North Dakota 
South Dakota 


1,312 


945 


367 


614,923 


637,915 

"96,833 

81,947 

145,233 

223,066 

40,121 

17,133 

33,579 


653,484 

101,797 

84,370 

143,564 

229,698 

41,887 

17.841 

34 , 327 


702,011 

109,273 

87,317 

163,783 

244,104 

42,161 

19,980 

35,388 


629,807 
97,368 
79,116 
145,401 
213,700 
40,545 
16,910 
31,767 


645,360 
99,112 
81,572 
145,604 
226,481 
41,318 
17 , 543 
33,730 


2 , 603 , 333 


♦ 11.6 


1,275,167 


♦ 1.9 


304 
217 
186 
385 

lie 

42 

60 


200 

163 

149 

290 

80 

26 

37 


104 
54 
37 
95 
33 
16 
23 


93,771 
76,971 
139,118 
217,322 
38,524 
16,074 
33,143 


401,679 
330,605 
591,698 
914,190 
162,696 
71,028 
136,437 


♦ 3.1 

♦ 7.5 

♦ 25.3 

♦ 11.1 

♦ 14.2 

♦ 10.0 
- 0.1 


196,430 

160,688 

291,005 

445,131 

81,863 

34,453 

65,497 


♦ 3.1 

♦ 1.1 

♦ 2.3 

♦ 1.1 

♦ 4.1 

♦ 3.9 
- 1.9 


BOOS) ATLAf-TIC 
Delaware 

District of Colunbla 
Florida 
Maryland 
Virginia 
"(est Virginia 


1,058 


750 


303 


416 , 337 


425,453 


426 , 907 


458,919 


430,447 


433,344 


1,727,621 


♦ 3.5 


864,291 


♦ 2.7 


36 
59 
155 
201 
185 
175 


24 

36 
113 
108 
142 
120 


12 
23 
42 
93 
43 
55 


6,958 
41 , 707 
69 , 550 
39,508 
35,538 
72,616 


7,217 
42,750 
64,069 
41,974 
87,760 
75,473 


8,105 
40,697 
59,015 
43,368 
89,218 
79,353 


a, 113 

47,232 
70,284 
45,214 
94,948 
82,697 


7,460 
42,306 
71,589 
40,614 
87,550 
76,939 


7,653 
42 , 704 
67,126 
42,306 
89,852 
76,519 


30,398 
172,386 
262,938 
170,064 
357,464 
310,139 


♦45.7 

♦ 0.2 

♦ 3.6 

♦ 12.0 

♦ 6.3 

♦ 14.8 


15,113 
85,010 
138,715 
82,920 
177,402 
153,508 


♦ 6.6 

♦ 0.7 

♦ 3.8 

♦ 1.3 

♦ 2.4 

♦ 3.7 


EAST 501TH CENTRAL 
Alabana 
Kentucky 
Tennessee 


425 


305 


120 


163,447 


168,322 


170,149 


180,318 


166,082 
26,368 
59,391 
66,093 


167,280 
25,963 
61,610 
66,513 


682,736 


♦ 4.3 


333,362 


♦ C.5 


122 
153 

105 


80 
108 
83 


42 
45 

22 


25,693 
58,903 
65,533 


27,074 
61,356 
66,671 


27,341 
62,488 
67,112 


30 , 286 
65,194 
70,902 


110,394 
247,941 
270,223 


♦ 2.9 

♦ 2.3 

♦ 3.5 


52 , 331 
121,501 
132,606 


- 0.9 

♦ 1.0 

♦ 0.3 


'EST SOUTH CENTRAL 
Arkansas 
Louisiana 
Texas 


612 


396 


216 


235,015 


244,579 
35,008 " 
36,741 

126,464 


251,278 
34,600 
33,481 

131,031 


270,929 
36,063 
45,005 

137,961 


251,244 
34,944 
39,650 

130,993 


251,916 
32 , 996 
39,069 

131,475 


1,001,801 
137,273 
154,917 
513,515 


♦ 8.4 

♦ 16.3 
♦13.3 

♦ 5.0 


503,160 
67,940 
78,719 

268,468 


♦ 4.9 


75 

44 

363 


57 

36 

270 


IB 
8 
98 


31,602 

34,690 

123,059 


♦ 2.0 
♦10.2 

♦ 5.2 


MAINTAIN 
Arizona 
Colorado 
Idaho 
Montana 
Utah 


380 


260 


120 
24 
43 

11 
12 
16 


195,340 


200,052 


210,123 
42 , 384 
66,959 
17,381 
43,913 
25,118 


219,335 
45,107 
71,482 
17,892 
44,288 
25,535 


198,146 
43,244 

63,697 
15,365 
39,410 
24,090 


206,880 
44,260 
68 , 681 
16,191 
40,791 
24,638 


825 , 350 
168 , 760 
262,424 

66,622 
173,927 

96,612 


♦11.0 

♦ 35.9 

♦ 7.3 

♦ 16.8 
- 1.5 

♦ 6.4 


405,026 


♦ 2.3 


73 
135 
40 
38 
59 


49 
92 
29 
26 
43 


40,110 
61,293 
15,554 
42,131 
22,725 


41 , 159 
62,690 
15,795 
43,495 
23,234 


87,504 
132 , 373 
31,556 
30,201 
43,728 


♦ 7.7 

♦ 6.3 

♦ 0.7 
- 6.3 

♦ 6.0 


PACIFIC 
California 
Oregon 
Washington 


829 


509 


320 395,371 


415,753 


436,925 


469,976 


416,338 


435,157 


1,718,025 


♦ 13.6 


851,545 


♦ 5.0 


535 
107 
187 


327 

73 

104 


208 
29 
83 


272,282 
56,041 
67,048 


284,899 
59,601 
71,253 


295,272 
65,275 
76,378 


330,594 
64,288 
75,094 


291,549 
57,625 
67,214 


303,331 
60,488 
71,338 


1,183,047 
245,205 
289,773 


♦ 14.6 
♦20.9 

♦ 4.9 


594,880 
118,113 
133,552 


♦ 6.9 

♦ 2.1 

♦ 0.2 


Cltlee of more than 
500,000 Population 




























Boston 

Buffalo 

Chicago 

Cleveland 

Detroit 

Los Angeles 


50 
40 
161 
80 
165 
113 


46 

22 

110 

48 

93 
59 


4 
18 
51 
32 

72 
54 


46,160 
12,894 
57,759 
17,540 
40,114 
52,7)3 


49,573 
13,614 
60,372 
17,748 
41,570 
52,301 


50,040 
13,502 
61,243 
19,469 
42 , 328 
54,293 


51,975 
14,432 
65,155 
19,093 
43,811 
57,444 


49,571 
13,249 
63,257 
18,016 
43,568 
54,100 


51,015 
13,887 
64,552 
18,670 
42 , 564 
54,816 


197,748 
54,442 

244,529 
72 ,850 

167,823 

216,751 


♦ 2.5 

♦ 7.4 

♦ 8.9 

♦ 1.0 

♦ 17.1 
♦11.4 


100,586 
27 , 136 

127,809 
36,686 
86,132 

108,916 


♦ 5.1 

♦ 2.4 

♦ 8.2 

♦ 4.0 

♦ 5.4 

♦ 3.7 


Milwaukee 
New York 
Philadelphia 
Pittsburgh 
San Francisco 
St. Louis 


79 

127 

270 

95 

16 

143 


54 
94 

135 
67 
14 

110 


25 
33 
135 
28 

33 


28,511 
90,276 
58,095 
36,627 
12,714 
132,991 


30 , 128 
86,966 
58,802 
38,238 
14,487 
136,073 


30,553 
33,340 
53,363 
38,730 
14,126 
140,752 


32,587 
91,077 
61,653 
40,061 
14,924 
152,859 


29,205 
86,994 
58,990 
36,289 
13,826 
133,695 


29 , 994 
87,604 
59,607 
37,594 
14,304 
137,438 


121,779 
351,659 
236,913 
153.656 
56,251 
562,675 


♦ 35.7 
■ 5.4 

♦ 4.4 
♦15.1 

♦ 14.5 

♦ 13.3 


59,199 

174 , 598 

118,597 

73,833 

28,130 

271,133 


♦ 1.0 

- 1.5 

♦ 1.5 

- 1.3 

♦ 3.4 

♦ 0.9 



States and 

geographic divisions. 



cities with a sample of less than eight percent of the 1935 sales are not shown separately. Data for such States are included in the totals of their respective 



)(«: Pay roll does not include compensation for services ot proprietors of unincorporated businesses, and cannot be compared with sales without adjustment tor proprietors' services. 



Immediate 

Relce DEPARTMENT OF COMMERCE Preliminary report 

Bureau of the Census (4 pa * e '> 

Washington 

Census Survey of Business: 1937-38 

Retail Distribution 

HARDWARE STORES AND HARDWARE AND FARM IMPLEMENT D EALERS 

More than 3,800 hardware stores and farm implement dealers throughout the country, with 
aggregate sales in 1937 of $151,053,000, reported to the Bureau of the Census that their sales 
during the first half of 1938 were off 16.1 percent as compared with the same period of 1937. The 
first quarter of 1938 showed a loss of 13.5 percent and the second quarter a loss of 17.8 percent 
in comparison with the corresponding quarters of 1937. Compared with 1935, the latest year cov- 
ered by a regular Business Census, their 1937 sales represent an increase of 30.4 percent. These 
are among the conclusions announced today by William L. Austin, Director, Bureau of the Census, in 
a preliminary report issued in connection with the Census Survey of Business for 1937-38. 

A comparison with previous Census totals for number and sales of retail hardware and farm 
implement stores, including chains, follows: 



Stores Sales 



Change from 
Preceding Period 



1929 Census 37,572 $1,224,560,000 

1933 Census 32,802 488,486,000 -60.1$ 

1935 Census 36,633 758,979,000 +55. 4?? 

Identical stores included in this Survey: 

Year 1935 3,842 115,861,000 

Year 1937 3,842 151,053,000 +30.45? 

First Half 1937 3,842 79,975,000 

First Half 1938 3,842 63,749,000 -16.1$ 



Sales 



All geographic divisions and all States, with the exception of North Dakota, show sales 
increases from 1935 to 1937. For the first half of 1938 all geographic divisions show decreases 
as compared with the first half of 1937, ranging from 10.8 percent for the West North Central 
Division to 26.6 percent for the Mountain Division. The total volume of sales for 1937 was dis- 
tributed by quarters, as follows: First quarter, 20.0$; second quarter, 30. 3$; third quarter, 26. 2$; 
fourth quarter, 23. 5$. Included among the 3,842 identical stores are 58 identical units of chains. 
Sales of these identical chain units totalled $4,206,000 in 1937, an increase of 26.3 percent over 
their sales in 1935. 

Pay Roll 

Of the 3,842 stores included in the Survey, 646 reported no paid employees. The remain- 
ing 3,196 reported pay roll, exclusive of the services of proprietors, to the amount of $16,258,000 
for 1937, representing an increase of 30.6 percent over their pay roll for 1935. They reported a 
total pay roll of $7,609,000 for the first half of 1938, an increase of two-tenths of 1 percent as 
compared with the same period of 1937. A summary comparison of pay roll and sales follows; 

Percent Change 
Sales Pay Roll 

Year 1937 compared with 1935 +30.4 +30.6 

First half 1938 compared with first half 1937 -16.1 +0.2 



Page 2 

Size of Sample 

The stores included in this Survey constitute a sample of 15 percent in sales and 10 per- 
cent in number, of all hardware and farm implement stores shown in the 1935 Census. A summary 
follows: 

Sales in 1935 (thousands) 
Total Independents Chains 

$758,979 $726,068 $32,911 
115,861 112,531 3,330 







Stores 






Total 


Independents 


Chains 


1935 Census 


36,633 


36 ,048 


585 


1937 Survey 


3,842 


3,784 


58 



Percent Sample 



10J8 



1038 



IO56 



1595 



15$ 



10# 



Compared with the above average size of sample, the proportion of coverage for princi- 
pal cities is as follows: 





Size 


of 


Sample 




Size of 


Sample 


City 


Stores 


Sales 


City 


Stores 


Sales 




n> 




* 




% 


i 


Baltimore 


10 




10 


Milwaukee 


15 


22 


Boston 


7 




5 


New York 


9 


15 


Buffalo 


10 




14 


Philadelphia 


8 


10 


Chicago 


9 




12 


Pittsburgh 


19 


31 


Cleveland 


9 




14 


San Francisco 


19 


35 


Detroit 


13 




19 


St. Louis 


9 


15 


Los Angeles 


11 




13 








Kinds of Business and 


Tables 













The stores covered in this report represent the twb kind-of -business classifications car- 
ried in the regular Business Censuses as "Hardware Stores" and "Hardware and Farm Implement Deal- 
ers". Attached are tables showing sales and pay roll for each quarter by geographic divisions, 
States, and principal cities. Because of the small number of chain units included in this Survey, 
separate figures for independents and chains can be shown only in United States totals. Nor are 
separate figures shown in the tables for States and cities for which the sample represents less 
than 10 percent of the 1935 sales. However, data for the States omitted are included in the to- 
tals of their respective geographic divisions. 

Scope of Survey 

The data contained in this report were supplied by about 3,800 retailers, who submitted 
returns for the current Census Survey of Business prior to the closing date. This report is not 
intended to present a complete picture of the retail hardware and farm implement trade, but rather 
to provide a reliable indicator of trends since the last regular Business Census. The canvass for 
the Survey was conducted by. mail from lists composed only of stores included in the 1935 Census of 
Business. Stores with 1935 sales of less than $5,000, and those which came into existence since 
1935 were not canvassed, and those which have gone out of business necessarily are omitted. Re- 
porting for this Survey was voluntary; hence, some stores failed to cooperate or delayed their re- 
turns beyond the closing date. For convenience in evaluating the importance of the stores includ- 
ed, percentage columns are carried in the accompanying sales table which show the weight of sample 
by States. 



This is one of a series of retail reports issued in connection with the Census Survey of 
Business: 1937-38. It will be followed promptly by similar releases for other kinds of business, 
and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided by 
the Works Progress Administration. The project is under the direction of Fred A. Gosnell, Chief 
Statistician, who was also in charge of previous Business Censuses. Retail trade reports are pre- 
pared under the immediate supervision of James 0. Reid. 



Page 4 



CENSUS SURVEY OF BUSINESS 


: 1937-38 














RETAIL DISTRIBUTION 






HARDWARE STORES AND HARDWARE AND FARM IMPLEMENT DEALERS 












TABLE 2.-PAY ROLL, BY QUARTERS FOR 1938(FIRST HALF)AND 


1937 










FOR IDENTICAL STO 


RES, BY GEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES. 






DIVISION, STATE 


Number Of Stores Includ- 
ed In 1937-38 Survey 




Payroll By Quarters, 1937-38 U. «*,) 


Year 1937 


First Halt 


1938 




















Percent 








And 




Report. 


Report- 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 




Chance 


CITY * 


Total 


INC 


ing No 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Pay Roll 


Chance 
From 


Pay Roll 


From 






Pay 


Pay 


1937 


1937 


1937 


1937 


1938 


1938 






First 






Roll 


Roll 














1 iie note) 


1935 


1 ,ee nole) 


Half 
1937 


UNITED STATES 
Independents 


3.642 


3.196 


646 


>3.608.567 


$3,984,067 


♦4.047.776 


♦4.617.700 


♦3.684.917 


t3.924.492 


♦16.258.110 


♦ 30.6 


♦7 . 609 . 409 


♦ 0.2 


3,784 


3,138 


646 


3,480,052 


3,851,801 


3,903,108 


4,454,388 


3,550,455 


3,791,649 


15,689,349 


♦30.7 


7,342,104 


+ 0.1 


Chains 

Hardware stores 
Hardware and farm 


68 


58 


— 


128.515 


132,266 


144.668 


163,312 


134,462 


132.843 


568,761 


♦ 30.2 


267.305 


♦ 2.5 


2,964 


2,390 


574 


2,522,534 


2.764,297 


2.835.004 


3,224,170 


2,610,363 


2,769,291 


11,346,008 


♦27.2 


5,379,654 


♦ 1.8 


implement dealers 

NIK ENGLAND 
Connecticut 


878 


806 


72 


1,086,033 


1,219,770 


1,212,772 


1^393.^530 


1.0/4.554 


1.155.201 


4.912.105 


♦ 39.4 


2.229.755 


- 3.3 

- 4.1 


235 


222 


13 


294,285 


317,731 


327,974 


402,700 


285,607 


301,463 


1,342.690 


♦28.4 


587,070 


53 


49 


4 


66,249 


70,098 


74,963 


113,464 


63,143 


72,162 


324,774 


♦ 46.9 


135,305 


- 0.8 


Maine 


38 


37 


1 


31,127 


34,639 


36,429 


40,729 


31,346 


35,857 


142,924 


♦ 11.9 


67,203 


♦ 8.8 


Massachusetts 


105 


99 


6 


133,101 


141,654 


139,206 


159,998 


131,282 


133,477 


573,959 


♦ 26.6 


264,759 


- 3.6 


New Hampshire 


9 


9 


— 


14,616 


15,419 


15,632 


23,277 


14,284 


13,417 


68,944 


♦ 11.6 


27,701 


- 7.8 


Rhode Island 


13 


IS 


1 


13,293 


15,911 


15,071 


18,371 


12,186 


13,967 


62,646 


♦ 10.7 


26,153 


-10.4 
-13.1 


Vermont 


17 


16 


1 


35,899 


40,010 


46,673 


46,861 


33,366 


32,583 


169,443 


♦35.3 


65,949 


MIDDLE ATLANTIC 
New Jersey 


781 


602 


179 


717,279 


799,569 


815,699 


903,260 


723,982 


789,430 


3,235,787 


♦24.8 


1.513,412 


- 0.8 


127 


90 


37 


112,730 


122,995 


122,661 


139,295 


111,966 


122,988 


497,681 


♦82.9 


234,954 


- 0.3 


New York 


375 


286 


89 


360,195 


395,284 


405,116 


456,006 


362,010 


386,461 


1,616,601 


♦23.7 


747,471 


- 1.1 


Pennsylrania 


279 


226 


53 


244,354 


281,290 


287,902 


307 , 959 


250,006 


280,981 


1,121,505 


♦27.3 


530,987 


♦ 1.0 


EAST NORTH CENTRAL 
Illinois 


973 


836 


137 


764,225 


864,889 


896,874 


1^)49,162 


804,762 


873,774 


3,575,150 


♦ 34.5 


1,678,536 


♦ 3.0 


268 


221 


47 


173,234 


196,829 


203,377 


232,738 


185,013 


202,673 


806,178 


♦ 40.8 


387,686 


♦ 4.8 


Indiana 


121 


105 


16 


96,566 


111,438 


110,442 


125,893 


99,655 


107,554 


444,339 


♦ 35.2 


207,209 


- 0.4 


Michigan 


189 


170 


19 


131,515 


156,291 


153,533 


185,594 


159,661 


172,072 


626,933 


♦24.6 


331,733 


♦ 15.3 


Ohio 


225 


187 


38 


231,400 


247,097 


268,061 


323,095 


226,439 


240,066 


1,069,653 


♦ 37.3 


466,505 


- 8.5 


Wisconsin 


170 


153 


17 


131,510 


153,234 


161,461 


181 ,842 


133,994 


151,409 


628,047 


♦ 32.2 


285,403 


♦ 0.2 


WIST NORTH CENTRAL 
Iowa 


722 


559 


163 


346,988 


394,655 


399,780 


468,708 


381,766 


412,531 


1,610,131 


♦ 17.5 


794,297 


♦ 7.1 


163 


128 


35 


59,469 


68,522 


71,277 


80,099 


67,734 


72,215 


279,367 


♦ 20.4 


139 , 949 


♦ 9.3 


Kansas 


95 


75 


20 


61,303 


78,681 


75,654 


98,844 


62,797 


75,175 


314,482 


♦26.8 


137,972 


- 1.4 


Minnesota 


162 


127 


35 


104,266 


110,059 


113,214 


139,477 


119,862 


122,190 


467,016 


♦32.3 


242,052 


♦18.9 


Missouri 


104 


84 


20 


53,831 


59,242 


60,179 


62,065 


55,972 


62,753 


235,317 


♦ 1.4 


118,725 


+ 5.0 


North Dakota 


75 


54 


21 


17,780 


18,989 


20,291 


22,024 


18,805 


19,624 


79,084 


-11.2 


38,429 


♦ 4.5 


South Dakota 


48 


35 


13 


16,840 


20,093 


21,252 


23,547 


19,684 


20,652 


81,732 


♦ 24.4 


40,336 


♦ 9.8 


SOUTH ATLANTIC 
Florida 


259 


228 


31 


262,565 


279,082 


287,959 


305,424 


270,059 


280,774 


1,136,030 


♦25.3 


550,833 


♦ 1.7 


32 


31 


1 


36,747 


37,021 


36,998 


40,930 


38,874 


39,391 


151,696 


♦26.7 


78,265 


♦ 6.1 


Maryland 


52 


44 


8 


20,847 


24,102 


24,900 


25,638 


23,955 


24,988 


95,487 


♦16.0 


48,943 


♦ 8.9 


North Carolina 


37 


34 


3 


56,371 


55,835 


56,775 


65,386 


59,546 


60,445 


234,367 


♦20.1 


119,991 


♦ 6.9 


South Carolina 


15 


15 


— 


22,050 


23,447 


22,544 


23,607 


22,764 


23,399 


91,648 


♦22.6 


46,163 


♦ 1.5 


Virginia 


45 


38 


7 


70,712 


75,821 


88,049 


81,148 


71,790 


76,146 


315,730 


♦33.0 


147,936 


♦ 1.0 


West Virginia 


30 


24 


6 


21,054 


26,985 


22,880 


28,398 


21,910 


23,934 


99,317 


♦33.9 


43,844 


- 4.6 


EAST SOUTH CENTRAL 
Kentucky 


133 


113 


20 


128,092 


144,511 


137,207 


150,910 


129,189 


132,342 


560,720 


♦25.9 


261,531 


- 4.1 


50 


40 


10 


47,116 


53,279 


52,452 


56,465 


48,699 


51,243 


209,312 


♦ 30.6 


99,942 


- 0.5 


Tennessee 


42 


38 


4 


46,311 


49,552 


47,733 


55,907 


45,944 


48,320 


199,503 


♦27.0 


94,264 


- 1.7 


WEST SOUTH CENTRAL 
Arkansas 


220 


196 


24 


830,659 


244,331 


246,013 


301,634 


221,437 


229 , 646 


1,022,637 


♦36.2 


451,083 


- 5.0 


26 


22 


4 


30,349 


33,215 


31,686 


35,260 


14,283 


13,355 


130,510 


♦48.9 


27,638 


-56.5 


Louisiana 


35 


33 


2 


43,121 


42,250 


44,599 


66,880 


43,879 


48,648 


196,850 


♦ 44.2 


98,527 


♦ 8.4 


Oklahoma 


57 


48 


9 


30,823 


33,903 


34,508 


39,970 


32,449 


34,907 


139,204 


♦ 12.4 


67,356 


♦ 4.1 


Texas 


102 


93 


9 


126,366 


134,963 


135,220 


159,524 


130,826 


132,736 


556,073 


♦38.0 


263,562 


♦ 0.9 


MOUNTAIN 
Arizona 


151 


137 


14 


198,440 


212,025 


208,364 


221,122 


190,879 


197,413 


839,951 


♦28.2 


388,292 


- 5.4 


13 


13 


— 


26,012 


28,266 


27,006 


28,418 


25,586 


25,096 


109,702 


♦36.6 


50,682 


- 6.6 


Idaho 


46 


44 


2 


69,599 


73,774 


72,425 


74,404 


60,160 


65,727 


290,202 


♦48.0 


125,887 


-18.8 


Montana 


30 


24 


6 


38,125 


42,993 


37,274 


37,445 


35,807 


36,250 


155,837 


♦10.5 


78,057 


-11.2 


Nsyada 


4 


4 


— 


3,184 


3,522 


3,759 


3,725 


3,697 


3,750 


14,190 


♦27.2 


7,447 


♦11.0 


New Mexico 


8 


8 


— 


12,115 


12,512 


12,788 


15,483 


13,435 


13,327 


52,898 


♦ 2.0 


86,762 


♦ 8.7 


Utah 


23 


21 


2 


32,754 


33,151 


36,407 


39,019 


35,954 


35,873 


141,331 


♦21.6 


71,827 


♦ 9.0 


PACTJIC 
California 


368 


303 


65 


666,034 


727,274 


727,926 


814,780 


677,236 


707,119 


2,936,014 


♦45.3 


1,384,355 


- 0.6 


239 


194 


45 


523,000 


557,814 


556,974 


609,118 


526,151 


547,355 


2,246,906 


♦45.3 


1,073,506 


- 0.7 


Oregon 


52 


45 


7 


51,781 


61,417 


65,832 


76,319 


53,776 


57,567 


255,349 


♦ 43.3 


111,343 


- 1.6 


Washington 


77 


64 


13 


91,253 


108,043 


105,120 


129,343 


97,309 


102,197 


433,759 


♦ 46.4 


199,506 


♦ 0.1 


Cities of more than 




























500.000 Population 


26 


20 


6 


6,996 


7,609 


7,643 


8,476 


8,868 


7,914 


30,724 


♦21.4 


16,782 


♦14.9 


Baltimore 


Buffalo 


11 


8 


3 


15,568 


18,646 


22,158 


24,470 


12,894 


14,256 


80,842 


♦70.2 


27,150 


-80.6 


Chicago 


76 


60 


26 


30,699 


36,187 


37,752 


43,753 


37,221 


41,955 


148,331 


♦43.1 


79,176 


♦18.5 


Cleveland 


30 


24 


6 


13,103 


15,485 


18,215 


14,712 


12,803 


14,044 


61,515 


♦14.3 


26,847 


- 6.1 


Detroit 


46 


33 


13 


39,022 


43,720 


42,712 


54,543 


44,201 


45,884 


179,997 


♦ 7.3 


90,085 


♦ 8.9 


Los Angeles 


31 


24 


7 


24,919 


31,182 


31,739 


31,078 


27,086 


30,681 


118,918 


♦54.2 


57,767 


♦ 3.0 


Milwaukee 


17 


14 


3 


16,802 


20,803 


22,146 


25,601 


17,232 


19,426 


85,352 


♦41.0 


36,658 


- 8.5 


New York 


176 


122 


54 


125,552 


130,250 


127,857 


141,346 


125,424 


129,304 


525,005 


♦19.5 


854,728 


- 0.4 


Philadelphia 


38 


24 


14 


14,390 


15,321 


16,047 


17,957 


16,193 


19,142 


63,915 


♦28.0 


35,335 


♦18.1 


Pittsburgh 


22 


21 


1 


40,606 


46,292 


49,548 


51,362 


41,500 


46,792 


187,808 


♦49.5 


88,292 


♦ 1.6 


San Franc isoo 


27 


16 


11 


43,595 


47,068 


46,161 


48,632 


49,343 


49,706 


185,456 


♦19.8 


99,049 


♦ 9.8 


St. Louis 


20 


12 


8 


17,394 


18,833 


19,133 


20,466 


18,159 


21,391 


75,826 


- 6.3 


39,550 


♦ 9.8 


# c ... 





























States and cities with a sample oi less than ten percent of the 1935 sales are not shown separately. Data for such states are included in the totals of their respective 
geographic divisions. 
Note: Pay roll doe* not include compensation for services of proprietors of unincorporated businesses, and cannot be compared with sales without adjustment for proprietors' services. 



Page 3 



CENSUS SURVEY OF BUSINESS 


1937-38 
















RETAIL DISTRIBUTION 








HARDWARE STORES AND HARDWARE AND FARM IMPLEMENT DEALERS 






TABLE 1. -SALES, 


BY QUARTERS FOR 1938fFIRST HALF)AND 1937 


; AND FOR THE YEAR 193S 








FOR IDENTICAL STORES 


, BY GEOGRAPHIC DIVISIONS, 


STATES AND PRINCIPAL CITIES. 








Size And Proportion Of Sample 




Sales By Quarters 


1937-38 


add 000) 




Year 1937 


First Half 1938 




DIVISION, STATE 
And 
CITY * 


Number 

Of 
Stores 


Percent 
Of Such 
Stores 


1935 Sales 
Of Stores 
Included 
In 1937 38 
Survey 


Percent 

Of Such 

Sales 


First 


Second 


Third 


Fourth 


First 


Second 


Sales 


Percent 
Chance 


Sales 


Percent 

Chance 

From 




Includ- 


To All 


To All 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


From 




First 




ed In 


Stores 


Sales 


1937 


1937 


1937 


1937 


1938 


1938 




1935 




Half 






1937-38 


In 1935 


IN 1935 




















1937 






Survey 


Census 


(add 000) 


Census 














(add 000) 




(add 000) 






UNITED STATES 

Independents 
Chains 

Hardware stores 


3,842 


10 


$115,861 


15 


130,184 


145,791 


$39,580 


♦35,498 


$26,116 


$37,633 


$151,053 


♦30.4 


$63,749 


-16.1 




3,784 


10 


112,531 


15 


29,458 


44,485 


38,486 


34,418 


25,471 


36,556 


146,847 


♦30.5 


62,027 


-16.1 




58 


10 


3,330 


10 


726 


1,306 


1,094 


1,080 


645 


1,077 


4,206 


♦86.3 


1,722 


-15.3 




5,964 


11 


76,039 


16 


17,979 


27,982 


24,764 


25,038 


16,542 


23,754 


95,763 


♦85.9 


40,296 


-12.3 




Hardware and 

farm implement dealers 

NEW ENGLAND 
Connecticut 


878 


9 


39,822 


14 


12,205 


17,809 


14,816 


10,460 


9,574 


13,879 


55,290 


♦38.8 


23,453 


-21.9 




235 


14 


7,446 


18 


1,687 


2,797 


2,406 


2,249 


1,485 


2,376 


9,139 


♦ 22.7 


3,861 


<-13.9 




53 


19 


1,682 


24 


435 


706 


578 


538 


386 


591 


2,257 


+34.2 


977 


-14. C - 




Maine 

Massachusetts 
New Hampshire 
, Rhode Island 
Vermont 


38 


15 


891 


18 


150 


370 


335 


861 


133 


302 


1,116 


♦25.3 


440 


-15.4 




105 
9 

13 


12 

9 

11 


3,156 
354 
476 


15 
10 

13 


726 
74 
117 


1,128 
123 
196 


926 
106 
163 


928 
111 
146 


620 

71 

112 


981 
105 
170 


3,708 
414 
622 


♦17.5 
♦ 16.9 
♦30.7 


1,601 
176 
282 


-13.6 
-10.7 
- 9.9 




17 


14 


887 


32 


185 


274 


298 


265 


158 


227 


1,022 


♦15.2 


385 


-16.1 




MIDDLE ATLANTIC 
New Jersey 
New York 
FennsylTanla 


781 


11 


20,100 


17 


4,786 


7,384 


6,603 


6,526 


4,379 


6,657 


25,799 


♦26.4 


11,036 


-12.9 




127 


12 


2,994 


18 


698 


1,122 


926 


976 


666 


981 


3,722 


+24.3 


1,647 


- 9.5 




375 


10 


9,707 


16 


2,329 


3,583 


3,115 


3,186 


2,089 


3,014 


12,213 


♦25.8 


5,103 


-13.7 




279 


13 


7,399 


19 


1,759 


3,179 


2,562 


2,364 


1,624 


2,662 


9,864 


♦33.3 


4,286 


-13.2 




EAST NORTH CENTRAL 
Illinois 


973 


11 


25,049 


15 


6,316 


10,560 


8,932 


8,027 


5,507 


3,447 


33,835 


♦35.1 


13,954 


-17.3 




268 


10 


5,694 


14 


1,569 


2,313 


2,067 


1,969 


1,450 


1,972 


7,918 


+39.1 


3,422 


-11.9 




Indiana 


121 


11 


3,551 


17 


1,040 


1,541 


1,195 


1,080 


838 


1,203 


4,856 


+36.8 


2,041 


-20.9 




Michigan 

Ohio 

Wisconsin 


189 


11 


4,685 


16 


1,044 


1,989 


1,735 


1,522 


911 


1,597 


6,290 


♦34.3 


2,508 


-17.3 




225 


10 


6,701 


15 


1,797 


2,911 


2,363 


2,111 


1,477 


2,225 


9,182 


♦37.0 


3,702 


-21.4 




170 


11 


4,418 


15 


866 


1,806 


1,572 


1,345 


831 


1,450 


5,589 


+26.5 


2,281 


-14.6 




WEST NORTH CENTRAL 


722 


8 


17,154 


11 


3,432 


6,357 


6,040 


4,346 


3,461 


5,274 


20,175 


♦17.6 


8,735 


-10.8 




163 


9 


3,515 


11 


855 


1,276 


1,137 


1,036 


899 


1,036 


4,304 


♦22.4 


1,935 


- 9.2 




Kanses 
Minnesota 


95 


7 


3,171 


14 


581 


1,414 


1,206 


456 


516 


1,267 


3,657 


♦15.3 


1,783 


-10.6 




162 


9 


4,653 


13 


869 


1,788 


1,875 


1,475 


938 


1,430 


6,007 


♦29.1 


2,368 


-10.9 




Missouri 


104 


8 


2,068 


10 


441 


731 


659 


558 


454 


598 


2,389 


♦15.5 


1,052 


-10.2 




North Dakota 


75 


9 


1,299 


10 


192 


329 


436 


269 


192 


275 


1,226 


- 5.6 


467 


-10.4 




South Dakota 


48 


7 


857 


10 


162 


292 


252 


188 


165 


232 


894 


♦ 4.3 


397 


-12.6 




SOUTH ATLANTIC 
Florida 


259 


10 


9,643 


14 


2,808 


3,620 


3,160 


3,079 


2,413 


3,002 


12,667 


+31.4 


5,415 


-15.8 




32 


9 


876 


10 


264 


258 


252 


321 


255 


218 


1,095 


+25.0 


473 


- 9.4 




Maryland 
North Carolina 


52 


12 


1,314 


16 


341 


535 


452 


423 


271 


454 


1,751 


♦33.3 


725 


-17.2 




37 


9 


2,161 


16 


596 


734 


614 


678 


503 


603 


2,622 


♦21.3 


1,106 


-16.8 




South Carolina 


15 


7 


962 


13 


349 


386 


416 


297 


300 


349 


1,448 


+50.5 


649 


-11.7 




Virginia 
West Virginia 


45 


12 


2,379 


19 


697 


964 


815 


725 


629 


798 


3,201 


♦ 34.6 


1,427 


-14.1 




30 


12 


703 


15 


179 


315 


242 


222 


142 


236 


958 


♦36.3 


378 


-23.5 




EAST SOUTH CENTRAL 
Kentucky 
Tennessee 


133 


9 


4,548 


11 


1,362 


1,746 


1,344 


1,219 


1,178 


1,450 


5,671 


+24.7 


2,628 


-15.4 




50 


10 


1,583 


14 


441 


650 


516 


440 


421 


578 


2,047 


♦29.3 


999 


- 9.4 




42 


11 


1,595 


12 


521 


665 


493 


420 


418 


536 


2,099 


♦31.6 


954 


-19.6 




WEST SOUTH CENTRAL 
Arkansas 


220 


9 


7,552 


11 


2,281 


2,781 


2,590 


2,165 


2,035 


2,320 


9,817 


♦30.0 


4,355 


-14.0 




26 


9 


1,077 


13 


450 


430 


362 


267 


346 


367 


1,559 


+44.8 


713 


-23.3 




Louisiana 


35 


13 


1,170 


16 


409 


342 


387 


389 


309 


302 


1,527 


♦30.5 


611 


-18.6 




Oklahoma 


57 


8 


1,488 


10 


307 


632 


543 


313 


292 


558 


1,795 


♦20.6 


850 


- 9.5 




Texas 


102 


8 


3,817 


11 


1,115 


1,327 


1,298 


1,196 


1,088 


1,093 


4,936 


+29.3 


2,181 


-10.7 




MOUNTAIN 
Arizona 


151 


14 


5,733 


17 


1,661 


2,483 


2,154 


1,764 


1,161 


1,886 


8,067 


+40.7 


3,047 


-26.6 




13 


21 


6b4 


IB 


254 


264 


196 


230 


172 


199 


944 


+44.3 


371 


-28.4 




Idaho 


46 


24 


2,020 


27 


641 


1,089 


899 


637 


406 


780 


3,266 


♦ 61.7 


1,186 


-31.4 




Montana 


30 


12 


1,221 


16 


258 


426 


380 


364 


197 


342 


1,428 


♦17.0 


539 


-21.2 




Nevada 


4 


20 


107 


13 


22 


34 


26 


34 


22 


30 


116 


+ 8.4 


52 


- 7.1 




New Mexloo 


8 


12 


456 


16 


176 


155 


141 


95 


116 


112 


567 


+24.3 


228 


-31.1 




Utah 


23 


31 


697 


31 


144 


301 


267 


242 


117 


248 


954 


♦36.9 


365 


-18.0 




PACIFIC 
California 


368 


16 


13,635 


27 


5,851 


7,558 


6,351 


6,123 


4,497 


6,221 


25,883 


♦38.9 


10,713 


-20.1 




239 


17 


13 , 547 


28 


4,468 


5,276 


4,386 


4,610 


3,431 


4,531 


18,740 


+38.3 


7,962 


-13.3 




Oregon 
Washington 


52 


15 


2,221 


25 


687 


1,051 


905 


633 


497 


784 


3,276 


+47.5 


1,281 


-26.3 




77 


17 


2,368 


22 


696 


1,231 


1,060 


880 


569 


906 


3,867 


+34.8 


1,475 


-23.5 




Cities of more than 
































500,000 Population 
































Baltimore 


26 


10 


330 


10 


62 


115 


97 


118 


63 


103 


392 


♦ 18.8 


166 


- 6.2 




Buffalo 


11 


10 


293 


14 


72 


120 


134 


136 


52 


81 


468 


+57.7 


133 


-30.7 




Chicago 


76 


9 


1,075 


12 


251 


406 


356 


379 


256 


390 


1,392 


+89.5 


646 


- 1.7 




Cleveland 


30 


9 


425 


14 


102 


175 


154 


143 


97 


146 


574 


♦35.1 


243 


-12.3 




Detroit 


46 


13 


1,181 


19 


239 


404 


357 


379 


219 


336 


1,379 


♦ 16.8 


555 


-13.7 




Los Angeles 


31 


11 


737 


13 


224 


296 


276 


256 


222 


264 


1,052 


+42.7 


486 


- 6.5 




Milwaukee 


17 


15 


394 


22 


81 


162 


156 


156 


78 


137 


555 


♦40.9 


215 


-11.5 




New York 


176 


9 


3,572 


15 


908 


1,103 


1,000 


1,235 


853 


1,015 


4,246 


♦18.9 


1,868 


- 7.1 




Philadelphia 


38 


8 


551 


10 


133 


192 


154 


207 


113 


156 


686 


♦84.5 


269 


-17.2 




Pittsburgh 


22 


19 


742 


31 


206 


350 


288 


273 


181 


279 


1,117 


♦50.5 


460 


-17.3 




San Francisco 


27 


19 


1,037 


35 


301 


346 


336 


329 


276 


300 


1,318 


+86.5 


576 


-11.0 




St. LoulB 


20 


9 


641 


15 


153 


213 


175 


159 


164 


183 


700 


♦ 9.2 


347 


- 5.2 





States and cities with a sample of less than ten percent of the 1935 sales are not shown separately- Data lor such states are included in the totals of their respective 



geographic divisions. 



Immediate 
Release 



DEPARTMENT OF COMMERCE 

Bureau of the Census 
Washington 



Preliminary report 
(4 pages) 



Census Survey of Business: 1937-38 
Retail Distribution 



HAY , GRAIN AND FEED STORES 



Slightly more than 1,200 hay, grain and feed stores throughout the country, with aggre- 
gate sales in 1937 of $78,516,000, reported to the Bureau of the Census that their sales during 
the first half of 1938 were off 21.6 percent as compared with the same period of 1937. The first 
quarter of 1938 showed a loss of 20.6 percent and the second quarter a loss of 22.4 percent in 
comparison with the corresponding quarters of 1937. Compared with 1935, the latest year covered 
by a regular Business Census, their 1937 sales represent an increase of 24.1 percent. These are 
among the conclusions announced today by William L. Austin, Director, Bureau of the Census, in a 
preliminary report issued in connection with the Census Survey of Business for 1937-38. 

Sales 

The total volume of sales for 1937 was distributed by quarters as follows: First quar- 
ter, 25.6 percent; second quarter, 30.3 percent; third quarter, 23.3 percent; fourth quarter, 20.8 
percent. All geographic divisions show sales increases from 1935 to 1937, with four States 
(Colorado, Delaware, Nebraska and South Dakota) and the District of Columbia showing decreases for 
the same period. A comparison of the first half of 1938 with the first half of 1937 shows decreas- 
es for all divisions, ranging from 15.8 for the South Atlantic Division to 34.9 percent for the 
West North Central Division. Included among the 1,205 identical stores are 343 identical units of 
chains. Sales of these identical chain units totalled $35,917,000 in 1937, an increase of 27.7 
percent over their sales in 1935. 

Fay Roll 

Of the 1,205 stores included in the Survey, 140 reported no paid employees. The remain- 
ing 1,065 stores reported pay roll, exclusive of the services of proprietors, to the amount of 
|3,905,000 for 1937, representing an increase of 14.9 percent over their pay roll for 1935. They 
reported a total pay roll of $1,918,000 for the first half of 1938, a decrease of five-tenths of 
1 percent as compared with the same period of 1937. A summary comparison of pay roll and sales 
follows: 



Year 1937 compared with 1935 

First half 1938 compared with first half 1937 



Percent Change 
Sales Pay Roll 



►24.1 
-21.6 



+14.9 
- 0.5 



Size of Sample 

The stores included in this Survey constitute a sample of 18 percent in sales and 11 
percent in number of all hay, grain and feed stores shown in the 1935 Census. A summary follows: 



Stores 
Total Independents Chains 



Sales in 1935 (thousands) 
Total Independents Chains 



1935 Census 
1937 Survey 



11,132 
1,205 



Percent Sample 11$ 



10,126 
862 

9# 



1,006 
343 

34$ 



$346,667 
63,270 

1838 



$291,224 
35,148 

12$ 



$55 ,443 
28,122 

51$ 



Attached are tables showing sales and pay roll for each quarter by geographic divisions 
and States. Because of the small number of chain units included in the Survey, separate figures 
for independents and chains can be shown only for the United States and three of the nine geo- 
graphic divisions. Also, separate figures are not shown in the tables for States and cities with 
less than 10 stores reporting, or for which the sample represents less than 10 percent of the 1935 
sales. However, data for the States omitted are Included in the totals of their respective geo- 
graphic divisions. 



Page 2 

Scope of Survey 

The data contained in this report represent 1,205 hay, grain and feed stores, for which 
returns were submitted for the current Census Survey of Business prior to the closing date. This 
report is not intended to present a complete picture of the business done by all retail hay, grain 
and feed stores, but rather to provide a reliable indicator of trends since the last regular Busi- 
ness Census. The canvass for the Survey was conducted by mail from lists composed only of stores 
Included in the 1935 Census of Business. Stores with 1935 sales of less than $5,000, and those 
which came into existence since 1935 were not canvassed, and those which have gone out of business 
necessarily are omitted. Reporting for this Survey was voluntary; hence, some stores failed to co- 
operate or delayed their returns beyond the closing date. For convenience in evaluating the im- 
portance of the stores included, percentage columns are carried in the accompanying sales table 
which show the weight of sample by geographic divisions and States. 



This is one of a series of retail reports issued in connection with the Census Survey of 
Business: 1937-38. It will be followed promptly by similar releases for other kinds of business, 
and later by 'more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided by 
the Works Progress Administration. The project is under the direction of Fred A. Gosnell, Chief 
Statistician, who was also in charge of previous Business Censuses. Retail trade reports are pre- 
pared under the immediate supervision of James 0. Reld. 



Page 3 



CENSUS SURVEY OF BUSINESS: 1937-38 RETAIL DISTRIBUTION 

HAY, GRAIN AND FEED STORES 

TABLE 1 .-SALES, BY QUARTERS FOR I938(FIRST HALF)aND 1937; AND FOR THE YEAR 1935 

FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS AND STATES. 


DIVISION 

And 
STATE* 


Size And Proportion Of Sample 


Sales By Quarters. 1937-38 (>dd ooo) 


Year 1937 


First Half 1938 


Number 

Of 
Stores 
Includ. 
ed In 
193738 
Survey 


Percent 
Of Such 
Stores 
To All 
Stores 
In 1935 
Census 


1935 Sales 

Of Stores 

Included 

In 193738 

Survey 

|.dd 000) 


Percent 
Of Such 

Sales 
To All 

Sales 
In 1935 
Census 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Sales 

(«dd ooo) 


Percent 

Chance 

From 

1935 


Sales 

(add OOO) 


Percent 
Chance 
From 
First 
Half 
1937 


UNITED STATES 

Independents 
Chains 

NEW ENGLAND 

Independents 
Chains 

Connecticut 

Maine 

Massachusetts 

New Hampshire 

Vermont 

MIDDLE ATLANTIC 
Independents 
Chains 
New Jersey 
New York 
Pennsylvania 

EAST NOBTH CENTRAL 
Independents 
Chains 

Illinois 

Indiana 

Ohio 

Wisconsin 

WEST NORTH CENTRAL 
Iowa 

Minnesota 
Missouri 

SOUTH ATLANTIC 
Florida 
Virginia 
Weet Virginia 

EAST SOUTH CENTRAL 
Tennessee 

WEST SOUTH CENTRAL 
Oklahoma 

MOUNTAIN 

PACIFIC 
California 
Oregon 
Washington 


1,205 


11 


$63,270 


18 


♦20,075 


♦23,831 


♦16,299 


♦16,311 


♦15,931 


♦18,464 


♦78,516 


+24.1 


♦34,415 


-21.6 


662 
343 

224 


9 
34 

24 


35,148 
28,122 

17,623 


12 
51 

38 


11,068 
9,007 

5,207 


12,886 
10,945 

6,586 


9,811 
8,488 

5,060 


8,834 
7,477 

4,592 


8,617 
7,314 

4,347 


9,926 
8,558 

5,372 


42,599 
35,917 

21,445 


♦21.2 
+27.7 

♦20.3 


18,543 
15,872 

9,719 


-22.6 
-20.5 

-17.6 


76 
146 


13 

45 


4,697 
13,126 


19 
60 


1,305 
3,902 


1,576 
5,010 


1,284 
3,776 


1,185 
3,407 


1,097 

3,250 


1,354 
4,018 


5,350 
16,095 


♦ 13.9 
♦22.6 


2,451 
7,268 


-14.9 
-18.4 


24 
33 
102 
38 
22 

261 


15 
18 
39 
32 
12 

13 


2,262 

2,580 
8,327 
2,650 
1,164 

11,731 


26 
32 
54 
48 
17 

15 


622 
775 
2,347 
838 
373 

3,598 


790 

893 

2,982 

1,181 

427 

4,577 


634 
721 
2,265 
912 
315 

3,310 


566 
662 
2,056 
763 
348 

3,093 


520 
60S 
1,955 
693 
364 

3,002 


675 

704 

2,314 

1,010 

408 

3,735 


2,612 
3,051 
9,650 
3,694 
1,463 

14,578 


♦15.5 
♦18.3 
♦15.9 
♦39.4 

♦ 25.7 

♦ 24.3 


1,195 
1,309 
4,269 
1,703 
772 

6,737 


-15.4 
-21.5 
-19.9 
-15.7 
- 3.5 

-17.6 


219 
42 


12 
27 


9,483 
2,248 


14 
32 


2,817 
781 


3,596 
981 


2,636 
674 


2,474 
619 


2,373 
629 


2,978 
757 


11,523 
3.055 


♦21.5 
♦35.9 


5,351 
1.386 


-16.6 
-21.3 


22 
117 

122 

236 


10 
12 
14 

10 


1,286 

6,339 
4,106 

9,370 


14 
14 
18 

14 


374 
1,961 
1,263 

3,169 


505 
2,441 
1,631 

3,908 


393 
1,642 
1,275 

2,719 


340 
1,663 
1,090 

2,206 


325 
1,677 
1,000 

2,358 


400 
2,027 
1,308 

2j804 


1,612 
7,707 
5,259 

12j002 


♦ 25.3 
♦21.6 
♦28.1 

♦ 28.1 


725 
3,704 
2,308 

5,162 


-17.5 
-15.9 
-20.2 

-27.1 


160 
56 


8 
25 


5,777 
3,593 


10 
36 


1,977 
1,192 


2,497 
1,411 


1,749 
970 


1,459 
747 


1,521 
837 


1,792 
1,012 


7,682 
4,320 


♦33.0 
♦20.2 


3,313 
1.849 


-26.0 
-29.0 


32 
43 
64 
73 

149 


6 

9 

11 

15 

6 


1,131 
1,156 
3,303 
3,351 

6,943 


12 
10 
16 
19 

16 


381 

408 

1,018 

1,204 

2,166 


436 

483 
1,279 
1,494 

2,471 


300 

428 

1,056 

788 

1,989 


273 
261 
769 
765 

1,454 


260 
309 
808 
843 

1,363 


331 
349 
986 
966 

1,656 


1,390 
1,580 
4,142 
4,251 

8,080 


♦22.9 

♦ 36.7 
♦25.4 

♦ 26.9 

♦16.4 


6L1 

658 

1,794 

1,809 

3,019 


-25.2 
-26.2 
-21.9 
-33.0 

-34.9 


26 

45 
40 

80 


1 

15 
7 

9 


802 

2,520 
2,017 

3,380 


11 
32 
14 

13 


259 
772 
653 

1,092 


329 
993 
642 

1,231 


209 
829 
555 

914 


184 
634 
342 

830 


174 
579 
343 

1,000 


229 
698 
369 

957 


981 
3,228 
2,192 

4,067 


♦22.3 
♦28.1 

♦ 8.7 

♦ 20.3 


403 

1,277 

712 

1,957 


-31.5 
-27.6 
-45.0 

-15.8 


18 

17 
21 

22 


9 
10 
15 

5 


764 
839 
592 

855 


14 
16 
23 

9 


273 
299 
170 

364 


252 
301 
263 

384 


175 
236 
172 

273 


210 
200 
154 

249 


301 
241 
164 

303 


223 
211 
213 

289 


910 

1,036 

759 

1,270 


♦ 19.1 
♦23.5 

♦ 28.2 

♦48.5 


524 
452 
377 

592 


- 0.2 
-24.7 
-12.9 

-20.9 


10 
66 


6 
6 


567 
2,860 


13 
11 


250 
971 


281 
987 


202 
731 


178 
736 


224 
716 


213 
703 


911 
3,425 


♦ 60.7 
+19.6 


437 
1,419 


-17.7 
-27.5 


19 
29 


7 
8 


1,300 
1,051 


27 
9 


459 
335 


440 
340 


355 
268 


340 
290 


306 
246 


321 

251 


1,594 
1,233 


♦22.6 
♦ 17.3 


627 
497 


-30.3 
-26.4 


138 


13 


9,257 


23 


3,173 


3,347 


3,035 


2,861 


2,596 


2,717 


12,416 


+34.1 


5,313 


-18.5 


100 
16 
22 


15 
8 

11 


7,336 

865 

1,056 


27 
13 
15 


2,586 

259 
328 


2,687 
312 
348 


2,444 
284 
307 


2,326 
228 
307 


2,106 
228 
262 


2,190 
211 
286 


10,043 
1,083 
1,290 


+36.9 
♦ 25.2 
+22.2 


4,296 
469 
548 


-18.5 
-17.9 
-18.9 


* States with lew than ten stores reeortinj or with a sample of leu than ten percent ot the 1935 lata are not shown separately. Data for mcfi Statei ore included In 
their respective geographic division totals. 



Page 4 



CENSUS SURVEY OF BUSINESS 


: 1937-38 
















RETAIL DISTRIBUTION 










HAY, GRAIN AND FEED STORES 














TABLE 2.- PAY ROLL 


BY QUARTERS FOR 1938 


'FIRST HALF) AND 


1937 










FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS AND STATES. 








Number Of Stores Includ- 
ed In 1937-38 Survey 


Payroll By Quarters, 1937-38 («• •«•) 


Year 1937 


First Half J938 


















1 




























DIVISION 
And » 




Report- 


Report. 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 

Chance 

From 




Chance 
From 
First 


STATE 


Total 


ing 


inc No 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Pay Roll 


Pay Roll 




Pay 


Pay 


1937 


1937 


1937 


1937 


1938 


1938 










Roll 


Roll 














(■«• note) 


1935 


(•m not*) 


Half 
1937 


UNITED STATES 
Independents 


1,205 


1,065 


140 


$918,916 


$1,009,010 


$977,258 


$1,000,214 


$932,750 


$984,829 


$3,905,393 


♦14.9 


$1,917,579 


- 0.5 


662 


722 


140 


502 , 123 


530,223 


530,774 


553,097 


508,635 


532,251 


2,116,217 


♦16.1 


1,040,886 


♦ 0.8 


Chains 


343 


343 


— 


416,793 


478,787 


446,484 


447,117 


424,115 


452 , 578 


1,789,181 


♦13.6 


876,693 


- 2.1 


NEW ENGLAND 

Independents 


224 


213 


11 


282,600 


301,771 


299.894 


307 , 721 


282,074 


292.987 


1,191,986 


+ 8.7 


575.061 


- 1.6 


76 


65 


11 


78,283 


81,985 


83,309 


89,038 


76,125 


78,178 


332,615 


♦ 9.1 


154,303 


- 3.7 


Chains 
Connecticut 


148 


148 


— 


204,317 


219,786 


216,585 


218,683 


205,949 


214,809 


859,371 


♦ 8.6 


420,758 


- 0.8 


24 


23 


1 


40,354 


42,766 


42,719 


46,906 


39,579 


42,422 


172,745 


♦10.7 


82,001 


- 1.3 


Maine 


33 


28 


5 


29,896 


32,152 


33,460 


34,079 


30,771 


32,256 


129,587 


♦10.6 


63,027 


♦ 1.6 


Massachusetts 


102 


98 


4 


141,139 


149,429 


146,439 


149,145 


139 , 308 


139,667 


586,152 


♦ 5.3 


278,975 


- 4.0 


New Hampshire 


38 


37 


1 


39,709 


44,193 


44,334 


41,639 


39,223 


43,896 


169,830 


♦17.1 


83,119 


- 0.9 


Tennont 


22 


22 


— 


17,849 


18,579 


18,429 


19,678 


19,254 


20,233 


74,535 


♦ 7.0 


39,487 


♦ 8.4 


MIDDLE ATLANTIC 
Independents 


261 


224 


37 


169,672" 


183,840 


181,950 


188,576 


181,074 


190,614 


724,038 


♦ 16.9 


371,688 


♦ 5.1 


219 


182 


37 


117,486 


124,903 


124,645 


133,393 


125,726 


132,632 


500,427 


♦14.5 


258,358 


♦ 6.6 


Chains 
New Jersey 


42 


42 


— 


52.186 


58,937 


57.305 


55.183 


55,348 


57,982 


223.611 


♦22.7 


113,330 


+ 2.0 


22 


19 


3 


20,019 


22,601 


23,526 


24,602 


21,100 


23,315 


90,748 


♦24.3 


44,415 


♦ 4.2 


New York 


117 


105 


12 


86,308 


91,218 


89,329 


97,383 


89,930 


96,698 


364,238 


♦ 16.9 


186 , 628 


♦ 5.1 


Pennsylvania 


122 


100 


22 


63,345 


70,021 


69,095 


66,591 


70,044 


70,601 


269,052 


♦ 14.6 


140,545 


♦ 5.5 


EAST NORTH CENTRAL 
Independents 


236 


209 


27 


141,250 


159,973 


152,705 


160,994 


146,724 


156.229 


614,922 


♦15.1 


302,953 


♦ 0.6 


180 


153 


27 


88,584 


97,747 


96,657 


102,694 


93,391 


101,682 


385,682 


♦19.2 


195,573 


♦ 5.0 


Chains 
Illinois 


56 


56 


-- 


52,666 


62,226 


56,048 


58,300 


52,833 


54,547 


229,240 


♦ 8.8 


107,380 


- 6.5 


32 


23 


4 


14,951 


16,191 


15,671 


15,022 


15,209 


15,946 


61,835 


0.0 


31,155 


O.O 


Indiana 


43 


39 


4 


22,847 


24,918 


25,691 


26.985 


23,556 


24,702 


100,441 


♦31.7 


48,258 


♦ 1.0 


Ohio 


54 


56 


8 


50,276 


55,268 


57,489 


60,973 


53,682 


57,483 


224,006 


♦ 5.8 


111,165 


♦ 5.3 


Wisconsin 


73 


67 


6 


45,018 


54,658 


45,351 


49,435 


46,991 


49,915 


194,462 


♦23.3 


96,906 


- 2.8 


WEST NORTH CENTRAL 
Iowa 


149 


125 


24 


75 , 108 


100,429 


78,799 


76,717 


75,151 


89,806 


331,053 


♦17.1 


164,957 


- 6.0 


26 


19 


7 


7,544 


7,911 


7,716 


7,840 


7,906 


8,771 


31,011 


♦ 2.0 


16,677 


♦ 7.9 


Minnesota 


45 


42 


3 


34,449 


56 , 018 


33,612 


37,620 


34,672 


46,431 


166,699 


♦27.7 


81,103 


-10.4 


Missouri 


40 


36 


4 


18,741 


18,788 


18,193 


17,563 


17,290 


17,590 


73,285 


♦11.6 


34,830 


- 7.1 


SOUTH ATLANTIC 
Florida 


SO 


69 


11 


52,517 


60,363 


54,683 


56,257 


53,242 


57 , 752 


223,820 


♦15.6 


110,994 


- 1.7 


IS 


14 


4 


10,831 


13,123 


11,326 


12,304 


12,166 


12,439 


47,578 


♦ 8.9 


24,605 


♦ 2.7 


Virginia 


17 


13 


4 


10,556 


12,432 


10,808 


10,916 


9,594 


11,666 


44,712 


♦10.0 


21,260 


- 7.5 


West Virginia 


21 


19 


2 


9,523 


11,566 


10,393 


10,149 


9,894 


9,838 


41,631 


♦22.1 


19,732 


- 6.4 


EAST SOUTH C3.TRAL 
Tennessee 


22 


19 


3 


12,138 


14,275 


13,334 


12,958 


13,085 


13,176 


52,705 


♦ 21.9 


26,261 


- 0.6 


10 


10 


— 


8,357 


10,438 


9,825 


9,234 


9,457 


9,667 


37 , 354 


♦26.9 


19,124 


♦ 1.8 


WEST SOUTH CENTRAL 
Oklahoma 


66 


61 


5 


47,984 


47,415 


45,902 


47,642 


46,173 


47,641 


188,943 


♦24.3 


93,814 


- 1.7 


19 


19 


— 


23,083 


22,520 


21 , 962 


22 , 139 


21,498 


21,230 


89,704 


♦23.1 


42,728 


- 6.3 


MOUNTAIN 

PACIFIC 
California 


29 


26 


3 


16,080 


16,182 


16,920 


16,048 


14,583 


15,163 


65,230 


♦24.1 


29,751 


- 7.8 


138 


119 


19 


121,567 


124,762 


133,071 


133,301 


120,644 


121,456 


512,701 


♦20.3 


242 , 100 


- 1.7 


100 


86 


14 


90,094 


90,897 


97,540 


98,088 


88,929 


88,876 


376,619 


♦ 19.8 


177,805 


- 1.8 


Oregon 


16 


14 


2 


11,264 


12,299 


14,043 


13,555 


11,567 


12,051 


51,161 


♦17.3 


23,618 


+ 0.2 


Washington 


22 


19 


3 


20,209 


21,566 


21,488 


21,658 


20,148 


20,529 


84,921 


♦27.9 


40,677 


- 2.6 


States with less than 


ten storei 


reporting 


or with < 


I sample ol 


less than te 


1 percent of 


the 1935 sa 


es are not s 


hown separa 


elu. Data tor 


luch State 


s arc included in their 


respective geographic divisior 


totals. 
























Note: Pay roll does not in 


lade com 


Sensation 


'or service 


s of proprie 


ors of uninc 


arporated but 


messes, and 


cannot be c 


ompared wit 


4 sales without 


adjustmen 


t for proprietors' services. 



Immediate , ..- __ Preliminary report 

Re.«..e DEPARTMENT OF COMMERCE (Swf) 

Bureau of the Census 
Washington 

Census Survey of Business: 1937-38 
Retail Distribution 



HEATING AMD PLUMBING EQUIPMENT PEATERS 

More than 400 heating and plumbing equipment dealers throughout the country, with aggre- 
gate sales in 1937 of $14,462,000, reported to the Bureau of the Census that their sales during 
the first half of 1938 were off 13.8 percent as compared with the same period of 1937. The first 
quarter of 1938 showed a loss of 9.4 percent and the second quarter a loss of 17.2 percent in com- 
parison with the corresponding quarters of 1937. Compared with 1935, the latest year covered by a 
regular Business Census, their 1937 sales represent an increase of 44.0 percent. These are among 
the conclusions announced today by William L. Austin, Director, Bureau of the Census, in a prelim- 
inary report issued in connection with the Census Survey of Business for 1937-38. 

Sales 

The total volume of sales for 1937 was distributed by quarters as follows: First quar- 
ter, 18.2 percent; second quarter, 23.9 percent; third quarter, 28.0 percent; fourth quarter, 29.9 
percent. All geographic divisions show sales increases from 1935 to 1937. For the first half of 
1938 all geographic divisions show decreases as compared with the first half of 1937, ranging from 
three-tenths of 1 percent for the West North Central Division to 19.8 percent for the Mountain 
Division. 

Pay Roll 

Of the 413 stores included in the Survey, 11 reported no paid employees. The remaining 
402 stores reported pay roll, exclusive of the services of proprietors, to the amount of $3,105,000 
for 1937, representing an increase of 48.2 percent over their pay roll for 1935. They reported a 
total pay roll of $1,250,000 for the first half of 1938, a decrease of 7.7 percent as compared with 
the same period of 1937. A summary comparison of pay roll and sales follows: 

Percent Change 
Sales Pay Roll 

Year 1937 compared with 1935 +44.0 +48.2 

First half 1938 compared with first half 1937 -13.8 - 7.7 

Size of Sample 

The stores included in this Survey constitute a sample of 11 percent in sales and 8 per- 
cent in number of all heating and plumbing equipment stores shown in the 1935 Census. A sunmary 
follows : 

Stores Sales in 1935 

1935 Census 5,025 $89,477,000 

1937 Survey 413 10,041,000 

Percent Sample Of, 11$ 

The classification "Heating and plumbing equipment dealers", for Census purposes, in- 
cludes only those dealers whose receipts are derived primarily from the retail sales of plumbing, 
heating and air-conditioning equipment as such, rather than from installation and repair work. 
Attached are tables showing sales and pay roll by quarters for each geographic division, with the 
exception of the East and West South Central Divisions, which are shown in combination because of 
the small number of stores included in the sample. 



Page 2 

Scope of Surrey 

The data contained In this report were supplied by 413 heating and plumbing equipment 
dealers, who submitted returns for the current Census Survey of Business prior to the closing 
date. This report is not intended to present a complete picture of the retail heating and plumb- 
ing trade, but rather to provide a reliable indicator of trends since the last regular Business 
Census. The canvass for the Survey was conducted by mail from lists composed only of stores in- 
cluded in the 1935 Census of Business. Stores with 1935 sales of less than $5,000, and those 
which came into existence since 1935 were not canvassed, and those which have gone out of busi- 
ness necessarily are omitted. Reporting for this Survey was voluntary; hence, some stores failed 
to cooperate or delayed their returns beyond the closing date. For convenience in evaluating the 
importance of the stores included, percentage columns are carried in the accompanying sales table 
which show the weight of sample by geographic divisions. 

- - 

This is one of a series of retail reports issued in connection with the Census Survey 
of Business: 1937-38. It will be followed promptly by similar releases for other kinds of busi- 
ness, and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided by 
the Works Progress Administration. The project is under the direction of Fred A. Gosnell, Chief 
Statistician, who was also in charge of previous Business Censuses. Retail trade reports 'are 
prepared under the immediate supervision of James 0. Raid. 



CENSUS SURVEY OF 



HEATING AND PLUMBING EQUIPMENT DEALERS 
TABLE 1. -SALES, BY QUARTERS FOR 1»38(FIRST HALF)aND 1937; AND FOR THE 
FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS. 



RETAIL 
YEAR 1935 



Page 3 

DISTRIBUTION 



GEOGRAPHIC DIVISION 



Size And Proportion Of Sample 



Sales By Quarters. 1937J8 («u ooo) 



Number 

Of 
Stores 
Includ- 
ed In 
1937-38 
Survey 



Percent 
Of Such 
Stores 
To All 
Stores 
In 1935 
Census 



1935 Sales 
Of Stores 
Included 

In 1937-38 

Survey 



l« 



01 



Percent 
Of Such 

Sales 
To All 

Sales 
In 1935 
Census 



First 

Quarter 

1937 



Second 

Quarter 

1937 



Third 

Quarter 

1937 



Fourth 

Quarter 

1937 



First 

Quarter 

1938 



Second 

Quarter 

1938 



Year 1937 



Sales 



(«M OOO) 



Percent 

Chance 

From 

1935 



First Half 1938 



Sales 



Percent 
Chance 
From 
First 
Half 
1937 



UNITED STATES 

Mow England 

Middle Atlantic 

East North Central 

West North Central 

South Atlantic 

Saet South Central and 
West South Central 

Mountain 

Pacific 



413 



8 



$10,041 



11 



♦2,627 



♦3,456 



♦4,052 



♦4,325 



♦2,380 



♦2,863 



♦14,462 



♦ 44.0 



JS.^243 



-13.8 



52 
83 
106 
47 
29 

21 
15 
60 



8 
6 

11 

7 

10 

11 



1,457 
2,642 
2,153 
591 
1,148 

381 

415 

1,254 



413 

608 
559 
127 
315 

126 
105 
374 



463 
866 
767 
172 
446 

139 
127 
478 



587 
962 
956 
262 
432 

138 
170 

545 



629 
942 
1,102 
279 
502 

182 
166 
523 



343 
539 
530 
140 
274 

134 

93 

327 



391 
748 
612 
158 
378 

121 
93 
362 



2,092 

3,378 

3,384 

840 

1,695 

585 

568 

1,920 



♦ 43.6 
♦27.9 
♦57,2 
♦42.1 
♦47.6 

♦53.3 
♦36.9 
♦53.1 



734 

1,287 

1,142 

298 

652 

255 
186 
689 



-16.2 
-12.7 
-13.9 

- 0.3 
-14.3 

- 3.8 
-19.8 
-19.1 



HEATING AND PLUMBING EQUIPMENT DEALERS 

TABLE 2.- PAY ROLL, BY QUARTERS FOR 1938 (FIRST HALF AND 1937 

FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS. 



GEOGRAPHIC DIVISION 



Number Of Stores includ- 
ed In 1937-38 Survey 



Total 



Report, 
inc 
Pay 
Roll 



Report- 
ing No 
Pay 
Roll 



Payroll By Quarters, 1937-38 («« not.) 



First 

Quarter 

1937 



Second 

Quarter 

1937 



Third 

Quarter 

1937 



Fourth 

Quarter 

1937 



First 

Quarter 

1938 



Second 

Quarter 

1938 



Pay Roll 

( tee note ) 



Percent 

Chance 

From 

1935 



First Half 1938 



Pay Roll 



Percent 
Chance 
From 
First 
Half 
1937 



UNITED STATES 

New England 

Middle Atlantic 

East North Central 

West North Central 

South Atlantic 

East South Central and 
Vest South Central 

Mountain 

Pacific 



♦620,495 



♦733,858 



♦826,313 



♦924,603 



♦604,022 



♦646,426 



♦3,105,269 



♦ 48.2 



♦1,250,448 



7.7 



52 
83 
106 
47 
29 

21 
15 
60 



50 
79 
102 
47 
29 

21 
15 
59 



93,397 

129,561 

147,300 

27,666 

87,524 

27,154 
24,933 
82,960 



105,966 
153,930 
166,401 
35,956 
107,760 

29,905 

29,147 

104,793 



120,501 
175,850 
184,476 
49,755 
122,778 

31,308 
32,318 

109,327 



132,959 
191,537 
227,072 
48,583 
135,093 

35,091 

32,790 

121,478 



92,133 

132,868 

139,372 

29,638 

80,761 

26,991 
23,072 
79,187 



94,122 

143,147 

155,172 

36,368 

88,355 

28,056 
24,366 
76,840 



452,823 
650,878 
725,249 
161,960 
453,155 

123,458 
119,188 
418,558 



♦39.9 
♦32.0 
♦56.8 
♦43.2 
♦54.1 

♦80.5 
♦47.3 
♦ 61.7 



186,255 
276,015 
294,544 
66,006 
169,116 

55,047 

47,438 

156,027 



- 6.6 

- 2.6 

- 6.1 
♦ 3.7 
-13.4 

- 3.5 
-12.3 
-16.9 



Note: Pay roll doei not include compensation ror services of proprietor! ol unincorporated otuinejie., and cannot lie compared with sales without adjustment lor proprietors' services 

Slalti Comprising Geographic Dluiiiont: 



NEW ENCLAND-Conn., Main.. Mom., N. H., R. I., Vt 

MIDDLE ATLANTIC* I., N. Y.. Pa. 

EAST NORTH CENTRAL-.IIL, Ind., Mlclt., Ohio, Wit. 

WEST NORTH CENTRAL -too*, Koiu., Minn.. Mo., Not*., N. Dak. S. Dak. 

SOUTH ATLANTIC -DoL, D. C, Flo., Co., MA, N. C, S. C. Vo., W. Vo. 



EAST SOUTH CENTRAL-Ala., Kg., Mil,., T«m. 

WEST SOUTH CENTRAL— AHL, La., Ohio., Ttx 

MOUNTAIN— Arts.. Colo.. Idaho. Moat.. Net... N. Mat, UloA, Who. 

PACIFIC— Calif., Ore,.. Wojti. 



Immediate 

Release 



DEPARTMENT OF COMMERCE 

Bureau of the Census 
Washington 

Census Survey of Business: 1937-38 
Retail Distribution 



Preliminary report 

(4 pages) 



JEWSLHY 3T0RJSS (SCCEPT JEWELBY CHAINS) 



More than 1,200 independent jewelry stores throughout the country, with aggregate sales 
in 1937 of $47,727,000, reported to the Bureau of the Census that their sales during the first 
half of 1938 were off 14.5 percent as compared with their sales for the same period of 1937. 
The first quarter showed a loss of 11.8 percent, and the second quarter showed a loss of 16.6 
percent in comparison with the corresponding quarters of 1937. 

Compared with 1935, the latest year covered by a regular business census, their 1937 
sales represent an increase of 30.5 percent. These are among the conclusions announced today by 
William L. Austin, Director, Bureau of the Census in a preliminary report issued in connection 
with the Census Survey of Business for 1937-38. 



A comparison of stores and sales, excluding chains, follows: 



1929 Census 
1933 Census 
1935 Census 



Stores 

19,628 
14,122 
12,124 



Identical stores included in Survey: 

Year 1935 1,257 

Year 1937 1,257 

First Half 1937 1,£57 
First Half 1938 1,257 



Sales 

$502,034,000 
164,707,000 
214,003,000 



36,569,000 
47,727,000 

19,990,000 
17,099,000 



Change from 
Preceding Period 



-67.80 

+29.9$ 



+30.5$ 
-14.5$ 



Sales 

All geographic divisions and all States show sales increases from 1935 to 1937. For 
the first half of 1938, all geographic divisions show decreases as compared with the first half 
of 1937, ranging from six-tenths of 1 percent in the West South Central States to 19.8 percent 
in the Middle Atlantic Division. 



Pay Roll 

Of the 1,257 retail jewelry stores, 193 reported no paid employees. The remaining 
1,064 stores reported pay roll, exclusive of the services of proprietors, to the amount of 
$7,477,000 for 1937, representing an increase of 23.3 percent over the total for 1935, and 
$3,593,000 for the first half of 1938, an increase of 3.1 percent over that for the same period 
of 1937. A summary comparison of pay roll and sales follows: 

Percent Change 
Sales Pay Roll 

Year 1937 compared with 1935 +30.5 +23.3 

First half 1938 compared with first half 1937 -14.5 +3.1 



Page 2 

Size of Sample 

The stores included in the Survey constitute a sample of 17 percent in sales, and 

10 percent in number of all independent Jewelry stores shown in the 1935 Census. A summary 
follows: 

Stores Sales in 1935 

1935 Census 18,124 $214,003,000 

1937 Survey 1,257 36,569,000 

Percent Sample 10% 17^ 

Compared with the above average size of sample, the proportion of coverage for 
principal cities is as follows: 

Size of Sample Size of Sample 



City 


Stores 


Sales 


City 


Stores 


Sales 




* 


% 




* 


% 


Baltimore 


13 


23 


Milwaukee 


13 


16 


Boston 


13 


30 


New York 


13 


22 


Chicago 


9 


14 


Philadelphia 


9 


23 


Cleveland 


10 


20 


Pittsburgh 


16 


15 


Detroit 


13 


18 


St. Louis 


15 


33 


Los Angeles 


12 


18 









Attached are tables showing sales and pay roll for each quarter by geographic divi- 
sions, States, and principal cities. Separate figures are not shown in the tables for States 
and cities with five or less stores reporting or for which the sample represents less than 10 
percent of the 1935 sales. However, data for the States omitted are included in the respec- 
tive geographic division totals. 

Scope of Survey 

The data contained in this report were supplied by 1,257 independent jewelry stores 
which submitted returns for the current Census Survey of Business prior to the closing date. 
This report is not intended to present a complete picture of the retail jewelry trade. The 
canvass for the Survey was conducted by mail from lists composed only of stores included in 
the 1935 Census of Business. Stores with 1935 sales of less than $5,000, and those which came 
into existence since 1935 were not canvassed, and those which have gone out of business neces- 
sarily are omitted. Reporting for this Survey was voluntary; hence, some stores failed to 
cooperate or delayed their returns beyond the closing date. For convenience in evaluating the 
importance of the stores included, percentage columns are carried in the accompanying sales 
table which shows the weight of sample by States. 

- - 

This is one of a series of retail reports issued in connection with the Census Survey 
of Business: 1937-38. It will be followed promptly by similar releases for other kinds of 
business, and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and 
is nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided 
by the Works Progress Administration. The project is under the direction of Fred A. Gosnell, 
Chief Statistician, who was also in charge of previous Business Censuses. Retail trade reports 
are prepared under the immediate supervision of James 0. Reid. 































Page 3 


CENSUS SURVEY OF BUSINESS: 1937-38 




JEWELRY STORES 


except jewelry chains) 






RETAIL DISTRIBUTION 




TABLE l.-SALES, BY QUARTERS FOR 1938(FIRST HALF)AND 1937; 


AND FOR THE YEAR 1935 








FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES 






DIVISION, STATE 
And 
CITY* 


Size i 


\nd Prop 


ortion Of S 


M4PLE 




Sales Bi 


Quarters, 1937-38 


i.dd 000) 




Year 1937 


First Half 1938 


Of 

Stores 
Includ- 
ed In 
1937-38 
Survey 


Percent 
Of Such 
Stores 
To All 
Stores 
In 193S 
Census 


1935 Sales 
Of Stores 
Included 
In 1937-38 
Survey 

(«dd 000) 


Percent 
Of Such 

Sales 
To All 

Sales 
In 1935 
Census 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Sales 

(«dd 000) 


Percent 
Increase 

From 

1935 


Sales 

•dd 000) 


Percent 
Change 

From 

First 

Half 

1937 


UNITED STATES 

NEW ENGLAND 
Connecticut 
Maine 

Massachusetts 
Vermont 


1.257 


10 


{36,569 


17 


*B,844 


¥11,146 


J9.760 


S17.977 


$7,799 


*9,300 


f47,727 


30.5 


*17,099 


-14.5 


116 


12 


4,396 


22 


986 


1,341 


1,101 


1,894 


842 


1,040 


5,322 


21.1 






17 

49 
7 


15 

14 

11 

13 


886 

354 

2,760 

178 


23 

26 
23 
34 


214 
64 

616 
43 


286 
88 

856 
53 


252 
99 

643 
51 


408 

133 

1,204 

72 


177 
60 

532 
33 


227 
77 

643 
46 


1,160 
384 

3,319 
219 


30.9 

8.5 

20.3 

23.0 


404 

137 

1,175 

79 


-19.2 
- 9.9 
-20.2 
-17.7 


MIDDLE ATLANTIC 
New Jersey 
New York 
Pennsylvania 


341 


12 


11 , 127 


19 


2.941 


3,463 


2.660 


5,229 


2,367 


2,776 


14,299 


28.5 






189 
108 


12 
12 
11 


959 
7,231 
2,937 


18 
20 
17 


236 

1,973 

732 


298 

2,260 

911 


278 

1,611 

771 


463 
3,307 
1,459 


204 

1,514 

649 


258 

1,770 

748 


1,275 
9,151 
3,873 


33.0 
26.6 
31.9 


462 
3,284 
1,397 


-13.5 
-22.4 
-15.0 


EAST NOHTH CENTRAL 
Illinois 
Indiana 
Michigan 
Ohio 
Wisconsin 


267 


10 


6,915 


17 


1,684 


2,221 


2,062 


3,656 


1,433 


1,721 


9,623 


39.2 


3,154 


-19.2 


28 
48 
82 
45 


10 
8 
10 
11 
11 


1,387 

668 

1,475 

2,516 

869 


15 
14 
17 
20 
19 


350 
170 
380 
587 
197 


487 
208 

488 
789 
249 


438 
212 

446 
715 
251 


737 
372 
765 
1,372 
410 


340 
143 
283 
482 
185 


414 
179 
332 
585 
211 


2,012 
962 
2,079 
3,463 
1,107 


45.1 
44.0 
40.9 
37.6 
27.4 


754 
322 
615 
1,067 
396 


- 9.9 
-14.8 
-29.1 
-22.5 
-11.2 


*B3T NORTH CENTRAL 
Iowa 
Kansas 
Minnesota 
Missouri 
Nebraska 


148 


9 


3,557 


19 


793 


986 


929 


1,682 


768 


924 


4,390 


23.4 


1,692 


- 4.9 


23 
38 
37 
15 


11 

11 

11 

8 


409 
375 
581 
1,851 
286 


13 
18 
13 

31 
16 


94 

86 

127 

424 

54 


121 
114 
159 
500 

78 


117 
113 
167 
450 
67 


207 
175 
242 
919 
116 


93 

77 

132 

404 

52 


105 
102 
153 
486 
66 


539 
488 
695 
2,293 
315 


31.8 
30.1 
19.6 
23.9 
10.1 


198 
179 
285 
890 
118 


- 7.9 
-10.5 

- 0.4 

- 3.7 
-10.6 


SOUTH ATLANTIC 
Maryland 
Virginia 
Nest Virginia 


96 


9 


2.659 


tf 


672 


811 


740 


1,421 


608 


682 


3,644 


37.0 


1,290 


-13.0 


17 
17 


10 
12 


654 
827 
361 


26 
23 
23 


177 
184 
80 


198 
222 
115 


189 
209 
103 


367 
421 

215 


161 
164 
68 


170 
188 
76 


931 

1,036 

513 


42.4 
25.3 
42.1 


331 
352 
144 


-11.7 
-13.3 
-26.2 


EAST SOUTH CENTRAL 
Kentucky 
Mississippi 
Tennessee 


36 


8 


993 


12 


213 


264 


244 


490 


212 


251 


1,211 


22.0 


463 


- 2.9 


12 
8 

11 


9 
13 
8 


316 
106 
476 


17 
15 
14 


60 

30 

100 


79 

34 

120 


66 

34 

115 


166 

61 

218 


70 
32 

68 


80 

34 

108 


371 
159 
553 


17.4 
50.0 
16.2 


150 
66 
196 


• 7.9 

♦ 3.1 
-10.9 


WEST SOUTH CENTRAL 
Arkansas 
Louisiana 
Texas 


64 


8 


2,173 


14 


489 


661 


598 


1,222 


523 


620 


2,970 


36.7 


1,143 


- 0.6 


12 
13 
28 


15 

10 

7 


322 

443 

1,260 


35 
17 
14 


73 
107 
277 


99 
142 
378 


74 
128 

353 


156 
289 
701 


72 
113 

305 


74 
153 
353 


402 
666 

1,709 


24.8 
50.3 
35.6 


146 
266 
658 


-15.1 

♦ 6.8 

♦ 0.5 


MOUNTAIN 
Colorado 
Idaho 
Montana 


45 


11 


1,045 


15 


234 


315 


320 


548 


225 


291 


1,417 


35.6 


516 


- 6.0 


16 
8 
7 


11 
14 
9 


380 
119 
162 


14 
20 
18 


88 
25 
34 


116 
39 
42 


144 

36 

41 


211 
63 
77 


83 
28 
32 


106 
31 
45 


559 
163 
194 


47.1 
37.0 
19.8 


189 
59 
77 


- 7.4 

- 7.8 

. 1.3 


PACIFIC 
California 
Oregon 
Washington 


144 


12 


3,704 


16 


832 


1,078 


1,106 


1,835 


821 


995 


4,851 


31.0 


1,816 


- 4.9 


96 
20 
28 


11 
13 
13 


2,640 
432 
632 


15 
21 
22 


585 
108 
139 


733 
146 
189 


744 
140 
222 


1,311 
210 
314 


559 
104 
158 


675 
126 
194 


3,373 
604 
874 


27.8 
39.8 
38.3 


1,234 
230 
352 


- 6.4 

- 9.4 

• 4.1 


Cities of more than 






























500,000 Population 


Baltimore 

Boston 

Chicago 

Cleveland 

Detroit 


11 
14 
23 
13 
16 


13 

13 

9 

10 

13 


417 
1,865 
648 
584 
867 


23 
30 
14 
20 
18 


116 
412 
169 
135 
231 


122 
613 
253 
189 
293 


119 
415 
218 
168 
264 


240 
846 
355 
316 
476 


113 
368 
173 
126 
165 


107 
433 
208 
154 
198 


597 

2,286 

995 

808 

1,264 


43.2 
22.6 
53.5 
38.4 
45.8 


220 
801 
381 
280 
363 


- 7.6 
-21.9 

- 9.7 
-13.6 
-30.7 


Los Angeles 
Milwaukee 
New York 
Philadelphia 
Pittsburgh 
St. Louis 


23 

14 

111 

18 
11 
15 


12 
13 
13 
9 
16 
15 


795 
363 
5,728 
1,038 
461 
864 


18 
16 
22 

23 

15 
33 


183 
87 
1,632 
237 
106 
208 


212 
106 
1,806 
326 
136 
264 


226 
103 
1,176 
225 
124 
188 


434 

194 
2,547 
490 
228 
463 


167 

81 

1,200 

224 
84 

203 


184 

87 

1,364 

285 

111 

246 


1,055 
490 

7,161 

1,278 
594 

1,123 


32.7 
35.0 
25.0 
23.1 
28.9 
30.0 


351 
168 
2,564 
509 
195 
449 


-11.1 
-13.0 
-25.4 

- 9-5 
-19.4 

- 4.9 


+ Increase - Decre 


ASE 
























States and cities with (iv 


e or less 


Itores rep< 


rfing or with 


a samplt 


of less th 


an 10 perc 


ent of 1935 sales are 


not shown 


separately. 


Data tor St 


ch States 


are included in the 


respective geographic division 


lotah. 

























Page 4 




























CENSUS SURVEY OF BUSINESS: 1937-38 




JEWELRY STORES (except jewelry chains) 






RETAIL DISTRIBUTION 






TABLE 2.- 


PAY ROLL, BY QUARTERS FOR 1938 (FIRST HALF) AND 1937 










FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES 








DIVISION, STATE 
And 
CITY* 


Number Of Stores Includ- 
ed In 1937-38 Survey 


Pay Roll By Quarters. 1937-38 


Year 1937 


First Half 1938 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Pay Roll 


3 ERCENT 

Chance 
From 
1935 


Pay Roll 


PERCENT 

Chance 
From 
First 
Half 
1937 


Total 


Report. 

INC 

Pay 
Roll 


Report- 
ing No 
Pay 
Roll 


TOTTED STAT33 

rat England 

Connecticut 
Mclis 

Massachusetts 
Vermont 


1,257 


1,064 


193 


»1,713,573 


11,769,869 


*L, 773, 280 


92,220,485 


11,804,728 


(1,788,074 


♦7,477,207 


♦23.3 


$3,592,802 


♦ 3.1 


116 


99 


17 


236,605 


230,606 


222,050 


281,503 


231,644 


218,639 


970,764 


•22.9 


450,283 


- 3.6 


32 

17 

49 

7 


27 

15 

43 

6 


5 
2 
6 

1 


48,724 

15,411 

153,370 

10,744 


52,835 

14,746 

143,708 

10,575 


51,264 

14,976 

135,737 

10,914 


70,465 

17,230 

169,600 

14,417 


48,522 

13,325 

147 , 395 

13,979 


49,717 

14,320 

135,393 

10,496 


225,225 
62,363 

602,415 
46,650 


.21.4 

♦ 9.7 
♦24.4 

♦ 51.2 


98.239 
£7,645 
282,788 
24,475 


- 3.3 

- 8.3 

- 4.8 
♦14.8 


MIDDLE ATLANTIC 
New Jersey 
New York 
PennsylTanla 


341 


283 


58 


502,902 


524,321 


516.147 


618,183 


515,871 


509,958 


2,161,553 


.17.8 


1,025,829 


- 0.1 


44 

189 
108 


39 

156 

88 


5 
33 
20 


43,147 
325,008 
134,747 


45,644 
336,708 
141,969 


46,693 
326,842 
142,712 


52,224 
401,929 
164,030 


44,536 
318,425 
152,510 


45,617 
322,709 
142,232 


167,608 

1,390,487 

583,458 


♦ 25.8 

♦ 22.2 

♦ 7.0 


89,953 
641,134 
294,742 


♦ l.S 
- S.l 

♦ 6.5 


EAST NOKTH CENTRAL 
Illinois 
Indiana 
Michigan 
Ohio 
Wisconsin 


267 


231 


36 


341,348 


351,513 


362,103 


468,478 


359,662 


348,476 


1,523,442 


♦ 29.0 


708,138 


♦ 2.2 


64 
28 
48 
82 
45 


M 

28 
41 
72 
36 


10 

7 
10 
9 


57,061 
34,645 
69,450 
133,499 
46,693 


57,268 
33,720 
73,544 
142,776 
44,205 


62,492 
34,623 
73,257 
146,613 
45,118 


73,139 
58,243 
98,680 
179,289 
59,127 


68,254 
35,786 
70,949 
137,518 
47,155 


60,201 
33,524 
67,669 
141,713 
45,369 


249,366 

161,231 
314,931 
602,177 
195,143 


♦26.3 

♦ 37.6 

♦ 28.9 

♦ 29.5 

♦ 24.3 


128,455 

69,310 

138,618 

279,231 

92,524 


♦ 12.4 

♦ 1.4 
- 3.1 

♦ 1.1 

♦ i.e 


WEST NORTH CENTRAL 
Iowa 
Kansas 
Minnssota 
Missouri 
Nebraska 


148 


117 


31 


158,709 


160 , 379 


161,097 


201,156 


176,922 


170,642 


681 , 341 


♦20.1 


347,764 


♦ 9.0 


30 
23 
38 
37 
15 


27 
19 
26 
28 
12 


3 
4 
12 
9 
3 


14,493 
12,124 
23,406 
93,237 
13,698 


14,785 
12,156 
24,803 
95,052 
11,886 


14,596 
14,003 
26,057 
92,763 
11,713 


18,620 
16,600 
29,967 
120,114 
13,705 


16,108 
14,309 
25,798 
103,074 
15,647 


15,445 
14,520 
26,766 
99 , 647 
12,546 


62,494 

54,883 

104,233 

401,166 

51,002 


♦ 12.4 

♦ 10.5 

♦ 14.2 
♦26.5 

♦ 9.4 


31,553 
28,829 
52,564 
202,721 
28,193 


♦ 7.8 

♦ 18.7 

♦ 9.0 
. 7.7 
.10.2 


30OTH ATLANTIC 
Maryland 
Virginia 
■est Virginia 


96 


88 


8 


134,229 


151,935 


140,736 


176,368 


144,352 


159,627 


603,268 


♦ 24.8 


303,979 


♦ 6.2 


19 
17 
17 


19 
17 
14 


3 


33,306 
39,266 
18,119 


35,124 
55,605 
16,845 


35,503 
41,011 
17,056 


56,263 
46,706 
17,876 


37,313 
41,436 
17,409 


39,189 
57,893 
15,835 


160,196 

182,588 

69,896 


.24.6 

♦ 7.0 

♦ 26.6 


76,502 
99 , 329 
33,244 


♦ 11. S 

♦ 4.7 
- 4.9 


EAST SOOTH CENTRAL 
Kentucky 
Mississippi 
Tennessse 


36 


31 


5 


44,655 


44,299 


44,750 


50,434 


46,742 


46,572 


184,138 


♦ 8.9 


93,314 


♦ 4.9 


12 

8 

11 


11 
5 
11 


i 

3 


9,616 

5,215 

22,993 


9,882 

5,219 

22,864 


10,203 

4,956 

23,015 


12,355 

5,844 

25,445 


12,245 

4,138 

23,878 


12,486 

4,141 

23,416 


42,056 
21,234 
94,317 


- 6.3 

♦ 16.0 

♦ 9.2 


24,731 

8,279 

47,294 


♦ 26.8 
-20.7 

♦ 3.1 


WEST SOOTH ClSNTRAL 
Arksnsas 
Louisiana 
Texas 


64 


55 


9 


98.H27 


104,152 


111,543 


143,851 


113,893 


116,343 


458,373 


♦ 35.2 


230,236 


♦ 13.4 


12 
13 
28 


10 
12 
24 


2 
1 
4 


14,304 
27,431 
52,408 


14,520 
27,074 
57,615 


13,996 
30,818 
61,152 


19,789 
34,247 
82,073 


16,428 
30,582 
61,304 


16,696 
30,620 
63,226 


62,609 
119,570 
253,248 


♦19.9 
♦56.7 
♦31.2 


33,124 
61,202 
124,530 


♦ 14.5 

♦ 12.3 
♦13.2 


MOUNTAIN 
Colorado 
Idaho 
Montana 


45 


37 


8 


42,433 


43,114 


43,419 


67,501 


47,007 


45,152 


196,467 


♦26.7 


92,159 


♦ 7.7 


16 
8 
7 


15 

6 
6 


1 
2 

1 


15,440 
3,076 
4,566 


16,091 
3,497 
4,629 


17,926 
3,569 
4,895 


24,049 
4,420 
6,248 


21,429 
3,492 
4,529 


17,702 
3,905 
5,361 


73,506 
14,562 

20,338 


♦ 20.1 

♦ 64.1 

♦ 12.1 


39,131 
7,397 
9,890 


♦ 24.1 
.12.5 

♦ 7.6 


PACIFIC 
California 
Oregon 
Washington 


144 


123 


21 


153,865 


159,550 


171,435 


213,011 


168,635 


172,465 


697,861 


♦ 28.2 


341,100 


♦ 8.8 


96 
20 

28 


81 
18 
24 


15 
2 

4 


112,200 
15,946 
25,719 


115,727 
17,969 
25,854 


124,578 
18,476 
28,381 


146 , 533 
22,287 
44,191 


122,069 
17,383 
29,193 


122,963 
18,177 
31,325 


499,038 

74,678 

124,145 


♦ 23.9 

♦ 34.4 

♦ 44.5 


245,022 
35,560 
60,518 


♦ 7.5 

♦ 4.9 
♦17.3 


Cities of more than 
500,000 Population 




























Baltimore 
Boston 
Chicago 
Clare land 
Detroit 


11 
14 
23 
13 
16 


11 
12 
21 
13 
16 


2 
2 


20,525 
119,067 
26,403 
34,463 
42,714 


22,256 
108,295 
27,802 
35,856 
44,550 


21,992 
100,270 
31,087 
37,169 
44,257 


40,916 
120,946 
36,031 
42,435 
64,171 


24,329 
115,080 
29,990 
34,379 
41,101 


25,453 
101,511 
29,669 
34,988 
37,959 


105,689 
448,578 
121,323 
149,923 
195,692 


♦17.2 
.27.8 
.30.5 
♦23.0 
.30.5 


49,782 
216,591 
59,659 
69,367 
79,060 


♦16.4 

- 4.7 
♦10.1 

- 1.4 

- 9.4 


Los Angeles 
Milwaukee 
New York 
Philadelphia 
Pittsburgh 
St. Louis 


23 

14 
111 
18 
11 
15 


21 
11 
90 
17 
10 
11 


2 

3 

21 

1 
1 
4 


36,861 
26,080 
256,890 
61,676 
19,998 
46,231 


37,407 
22,204 
263,517 
68,849 
18,803 
46,822 


39,096 
22,756 
256,012 
67,084 
20,587 
44,804 


45,064 
31,202 
316,106 
75,024 
24,185 
63,867 


39,600 
25,768 
247,114 
71,609 
25,218 
53,384 


39,055 
22,805 
246,854 
68,460 
19,835 
49,662 


158,428 
102,242 
1,092,525 
272,633 
83,573 
201,724 


♦ 39.6 
♦35.6 
.23.3 

♦ 2.6 

♦ 17.7 

♦ 22.8 


78,655 

48,573 

493,968 

140,069 

45,053 

103,046 


♦ 5.9 

♦ 0.6 
- 5.1 

♦ 7.3 

♦ 16.1 

♦ 10.7 


+ Increase - Decre, 


*SK 
























Statu and cities with fiv 


e or less 


stores rep* 


rting or 1 


vith a sampt 


e of less tht 


in 10 percent of 1935 $ 


ales are not 


shown sepa 


ralelu. Data to 


r such St 


lies are incladt 


d in the 


respective geographic division 


totals. 

























"" DEPARTMENT OF COMMERCE ^7* 

Bureau of the Census 
Washington 

Census Survey of Business: 1937-38 
Retail Distribution 



LUGGAGE STORES 

Slightly more than 100 luggage stores throughout the country, with aggregate sales in 

1937 of $4,320,000, reported to the Bureau of the Census that their sales during the first half 

of 1938 were off 13.5 percent as compared with the same period of 1937. The first quarter of 1938 
showed a loss of 14.9 percent and the second quarter a loss of 12.4 percent in comparison with the 
corresponding quarters of 1937. Compared with 1935, the latest year covered by a regular Business 
Census, their 1937 sales represent an increase of 21.0 percent. These are among the conclusions 
announced today by William L. Austin, Director, Bureau of the Census, in a preliminary report is- 
sued in connection with the Census Survey of Business for 1937-38. 

Sales 

The total volume of sales for 1937 was distributed by quarters as follows: First quar- 
ter, 16.8 percent; second quarter, 22.9 percent; third quarter, 22.2 percent; fourth quarter, 38.1 
percent. All geographic divisions show sales increases from 1935 to 1937. For the first half of 

1938 all geographic divisions show decreases as compared with the first half of 1937, ranging from 
3.7 percent for the Pacific Division to 22.5 percent for the East North Central Division. 

Pay Roll 

Of the 103 stores included in the Survey, 11 reported no paid employees. The remaining 
92 stores reported pay roll, exclusive of the services of proprietors, to the amount of $656,000 
for 1937, representing an increase of 26.9 percent over their pay roll for 1935. They reported a 
total pay roll of $318,000 for the first half of 1938, an increase of 4.5 percent as compared with 
the same period of 1937. A summary comparison of pay roll and sales follows: 

Percent Change 
Sales Pay Roll 

Year 1937 compared with 1935 +21.0 +26.9 

First half 1938 compared with first half 1937 -13.5 + 4.5 

Size of Sample 

The stores included in this Survey constitute a sample of 22 percent in sales, and 12 
percent in number of all luggage stores shown in the 1935 Census. A summary follows: 

Stores Sales in 1935 

1935 Census 829 $16,230,000 

1937 Survey 103 3,570,000 

Percent Sample 12$ 22$ 

Attached are tables showing sales and pay roll by quarters for each geographic division, 
with the exception of the East and West South Central Divisions and the Mountain Division, for which 
the figures are combined because of the small number of stores included in the sample. 



Page 2 

Scope of Surrey 

The data contained in this report were supplied by 103 luggage stores, which submitted 
returns for the current Census Survey of Business prior to the closing date. This report is not 
intended to present a complete picture of the retail luggage trade, but rather to provide a re- 
liable indicator of trends since the last regular Business Census. The canvass for the Survey 
was conducted by mail from lists composed only of stores included in the 1935 Census of Business. 
Stores with 1935 sales of less than #5,000, and those which came into existence since 1935 were 
not canvassed, and those which have gone out of business necessarily are omitted. Reporting for 
this Survey was voluntary; hence, some stores failed to cooperate or delayed their returns beyond 
the closing date. For convenience in evaluating the importance of the stores included, percentage 
columns are carried in the accompanying sales table which show the weight of sample by geographic 
divisions. 

- - 

This is one of a series of retail reports issued in connection with the Census Survey 
of Business: 1937-38. It will be followed promptly by similar releases for other kinds of 
business, and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided by 
the Works Progress Administration. The project is under the direction of Fred A. Gosnell, Chief 
Statistician, who was also in charge of previous Business Censuses. Retail trade reports are pre- 
pared under the immediate supervision of fames 0. Reid. 













































Page 3 


CENSUS SURVEY OF BUSINESS: 1937-38 RETAIL DISTRIBUTION 


LUGGAGE STORES «i«M,»»i.mii«in 


TABLE 1. -SALES, BY QUARTERS FOR 1938(FIRST HALFjAND 1937; AND FOR THE YEAR 1935 


FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS 


GEOGRAPHIC DIVISION 


Size And Proportion Of Sample 


Sales By Quarters. 1937-38 (add ooo) 


Year 1937 


First Half 1938 


Number 

Of 
Stores 
Includ- 


Percent 
Of Such 
Stores 
To All 


1935 Sales 
Of Stores 
Included 
In 1937-38 


Percent 
Of Such 

Sales 
To All 


First 
Quarter 


Second 
Quarter 


Third 
Quarter 


Fourth 
Quarter 


First 
Quarter 


Second 
Quar ITR 


Sales 


Percent 

Chance 

From 


Sales 


Percent 
Change 
From 
First 
Half 
1937 




ed In 
1937-38 


Stores 
In 193S 


Survey 


Sales 
In 1935 


1937 


1937 


1937 


1937 


1938 


1938 




1935 






Survey 


Census 


{add 000) 


Census 














(add ooo) 




(add 000) 


UNITED STATES 
New England 


103 


12 


$3,570 


88 


$785 


$990 


I960 


$1,645 


$617 


$867 


$4,320 


♦21.0 


$1,484 


-13.5 


. 7 


12 


270 


85 


56 


68 


67 


137 


46 


61 


328 


♦21.5 


107 


-13.7 


fiddle Atlantic 


34 


10 


857 


13 


169 


223 


215 


352 


138 


200 


959 


♦11.9 


338 


-13.8 


East North Central 


21 


15 


601 


88 


140 


802 


190 


321 


113 


152 


853 


♦41.9 


265 


-22.5 


"est North Central 


10 


(1) 


308 


(1) 


63 


90 


93 


128 


57 


77 


374 


♦21.4 


134 


-12.4 


South Atlantic 


8 


(1) 


974 


(1) 


198 


252 


231 


462 


160 


238 


1,137 


♦16.7 


398 


-10.4 


Eaet South Central, 






























West South Central 






























and Mountain 


7 


(l) 


210 


(1) 


40 


57 


59 


92 


35 


50 


248 


♦18.1 


85 


-12.4 


Pacific 


16 


15 


350 


81 


65 


98 


105 


153 


68 


89 


421 


♦20.3 


157 


- 3.7 


( 1 ) Data not available. 


LUGGAGE STORES 


TABLE 2- PAY ROLL, BY QUARTERS FOR 1938 (FIRST HALF ) AND 1937 


FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS 




Number Of Stores includ- 
ed In 1937-38 Survey 


Payroll By Quarters. 1937-38 <■« now) 


YEAR 1937 


First Half 1938 












































Percent 








GEOGRAPHIC DIVISION 




Report- 


Report- 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 

Chance 

From 




Chance 
From 
First 
Half 




Total 


ing 


ing No 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Pay Roll 


Pay Roll 




Pay 


Pay 


1937 


1937 


1937 


1937 


1938 


1938 










Roll 


Roll 














(aee note) 


1935 


( lee note ) 




























1937 


UNITED STATES 
New England 


103 


92 


11 


(148,396 


♦155,338 


$151,433 


$800,579 


$171,450 


$146,097 


$655,746 


♦86.9 


$317,547 


♦ 4.5 


1 


6 


1 


14,700 


16,826 


16,490 


19,351 


15,330 


15,759 


66,767 


♦26.2 


31,089 


♦ 0.5 


Middle Atlantic 


34 


26 


B 


32 , 028 


30,470 


89,485 


39,528 


36 , 707 


28,577 


131,511 


♦ 1.5 


65,284 


♦ 4.5 


East North Central 


81 


20 


1 


25,242 


26,830 


86,371 


35,717 


24 , 310 


24,533 


113.560 


♦34.2 


48,843 


- 5.1 


West North Central 


10 


10 


-- 


14,845 


15,188 


15,630 


18,548 


14,915 


14,849 


64,205 


♦29.6 


29,764 


- 0.9 


South Atlentlc 


8 


8 


-- 


48,152 


47,141 


48,616 


58,881 


61,199 


43,415 


190,790 


♦46.8 


104,614 


♦17.2 


East South Central, 




























West. South Centrel 




























ana Mountain 


7 


7 


~ 


10,091 


10,809 


10,711 


16,038 


10,664 


10,474 


47,049 


♦29.5 


21,138 


♦ 4.1 


Pacific 


16 


15 


1 


9,338 


9,680 


10,130 


12,516 


8,325 


8,490 


41,864 


♦23.5 


16,815 


-12.5 


Sole: Pay roll does not include compensation lor services of proprietors of unincorporated businesses, and cannot be compared tvith sales without adjustment for proprietors' services. 


SttflC* Comptlllng Geographic Dloiilom/ 


NEW ENCLAND-Conn., Mali,., Mo,,., N. H.. R. 1.. Vl EAST SOUTH CENTRAL~Ala., K,., Ml,.., Tann. 


MIDDLE ATLANTIC-.-N. J., N. Y.. Pa. WEST SOUTH CENTRAL-Ard, U.. OUc, Tex. 


EAST NORTH CENTRAL./tt, Ind., Mid,., Onto, Wa. MOUNTAIN— Arts., Colo., Idono. Monl.. Nov.. N. Mex., Ulad, Wyo. 


WEST NORTH CENTRAL-.tawa. Kan,.. Minn., Ma., Nat*., N. Dak., S. Dak. PACIFIC— Calif., Orof., WarA. 


SOUTH ATLANTIC...D*!.. D. C, Fia., Co., MA, N. C, S. C. Va., W. Va. 

• 



/* 



ST DEPARTMENT OF COMMERCE 'TTSJT 

Bureau o/ the Census 
Washington 

Census Survey of 6u«jne*<: 1937-38 
Retail Distribution 



LUMBER AND BUILDING MATERIAL DEALERS (CHAINS ONLY) 

Ninety-five lumber and building material chain organizations, operating 1,210 establish- 
ments throughout the country with aggregate sales of #61,819,000 in 1937, reported to the Bureau 
of the Census that their sales for the first half of 1938 were within 9.7 percent of their sales 
for the same period of 1937. The first quarter of 1938 showed a loss of 5.1 percent and the sec- 
ond quarter a loss of 12.9 percent in comparison with the corresponding quarters of 1937. Their 
1937 sales represent an increase of 35.7 percent as compared with a total of $45,545,000 for 1,212 
establishments in 1935, the latest year covered by a regular Business Census. These are among the 
conclusions announced today by William L. Austin, Director, Bureau of the Census, in a preliminary 
report issued in connection with the Census Survey of Business for 1937-38. 

Sales 

The total volume of sales for 1937 was distributed by quarters as follows: First quar- 
ter, 19.6 percent; second quarter, 27.8 percent; third quarter, 28.2 percent; fourth quarter, 24.4 
percent. All geographic divisions show sales increases from 1935 to 1937. A comparison of the 
first half of 1938 with the first half of 1937 shows decreases for all divisions, ranging from 2.6 
percent for the East and West South Central Divisions combined, to 18.4 percent for the East North 
Central Division. 

Pay Roll 

Pay roll (not including central -off ice pay roll) amounted to $6,408,000 for 1937, repre- 
senting an increase of 32.2 percent over the total for 1935. For the first half of 1938 a pay roll 
of $3,036,000 was reported, an increase of 1.2 percent as compared with the same period of 1937. 
A summary comparison of pay roll and sales follows: 



Year 1937 compared with 1935 

First half 1938 compared with first half 1937 



Percent 


; Change 


Sales 


Pay Roll 


+35.7 
- 9.7 


+32.2 
+ 1.2 



Size of Sample 



The establishments included in this Survey constitute a sample of 22 percent in sales, 
and 22 percent in number of all lumber and building material chain establishments shown in the 
1935 Census. A summary follows: 

Establishments Sales in 1935 

1935 Census 5,619 $206,097,000 

1937 Survey 1,212 45,545,000 

Percent Sample 22$ 22$ 



Page 2 



Identical Chain Units (establishments) 

Tables are shown in this report for 1,041 identical chain units for which separate and 
comparable data are available for both 1937 and 1935. A similar report for identical independent 
establishments in the lumber and building material trade was issued recently. Following is a 
comparison of percentage changes in sales and pay roll for identical chain organizations, chain 
units and independent establishments: 

Percent Change 



Year 1935 to 
Year 1937 



First Half 1937 To 
First Half 1938 



Sales Pay Roll Sales Pay Roll 



Identical chain organizations (95) 

Identical chain units (1,041) 

Identical independent establishments (2,340) 



+35.7 
+35.7 
+46.3 



+32.2 
+37.2 

+46.6 



- 9.7 

- 9.3 

-17.3 



+1.2 
+0.9 
-2.7 



Tables 1 and 2 show sales and pay roll for identical chains, by quarters and geographic 
divisions and Tables 1A and 2A show the same information for the 1,041 identical chain units. 

Scope of Survey 



The data contained in this report were supplied by 95 lumber and building material chain 
organizations which submitted returns for the current Census Survey of Business prior to the 
closing date. This report is not intended to present a complete picture of the business done by 
lumber and building material retail chains, but rather to provide a reliable indicator of trends 
since the last regular Business Census. The canvass for the Survey was conducted by mail from 
lists composed only of chains included in the 1935 Census of Business. Reporting for this Survey 
was voluntary; hence, some chains failed to cooperate or delayed their returns beyond the closing 
date. For convenience in evaluating the importance of the establishments included, percentage 
columns are carried in the accompanying sales tables which show the weight of sample by geographic 
divisions. 

- - 



This is one of a series of retail reports issued in connection with the Census Survey 
of Business: 1937-38. It will be followed promptly by similar releases for other kinds of business, 
and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided by the 
Works Progress Administration. The project is under the direction of Fred A. Gosnell, Chief 
Statistician, who was also in charge of previous Business Censuses. Retail Trade reports are pre- 
pared under the immediate supervision of James 0. Reid. 















































Pane 3 


CENSUS SURVEY OF BUSINESS: !! . 

LUMBER AND BUILDING MATERIAL DEALERS lent.™ only) KE ™ L DISTW »»UTiON 


TABLE 1.-SALES, BY QUARTERS FOR 1938(FIRST HALF) AND 1937; AND FOR THE YEAR 1935 


IDENTICAL CHAIN ORGANIZATIONS, BY GEOGRAPHIC DIVISIONS 


[Repretenl. all units (.lores), including new and discontinued units, operated during the period cooeredl 




SIZE AND PROPORTION OF SAMPLE SALES By QUARTERS. 1937-38 («M 0O0) 


Year 1937 


First Half 1938 




Or 


Number 
Of 


1935 Sales 
Of Units 


PERCENT 

Of Such 




















Percent 


GEOGRAPHIC DIVISION 


CHAINS 


Units 


Included 


Sales 


FIRST 


Second 


Third 


Fourth 








Percent 




Chance 




Includ- 
ed In 


Reported 


IN 1937-38 

Survey 


To All 
Sales 


Quarter 
1937 


Quarter 
1937 


Quarter 
1937 


Quarter 
1937 


Quarter 
1938 


Quarter 


Sales 


Chance 
From 


Sales 


From 
First- 








1937-38 


1937-38 


1935 




In 1935 
















1935 




Half 




Survey 






lodd 000) 


Census 




















1937 


UNITBD STATES 
New England, 


95 


1,210 


1,212 


♦45,545 


22.1 


♦12,097 


♦17,209 


♦17,414 


♦15,099 


♦11,480 


♦14,987 


♦61,819 


♦35.7 


♦26,467 


- 9.7 
































Middle Atlantic and 
































South Atlantic 


4 


31 


30 


2,407 


ls.e 


668 


1,044 


1,000 


912 


581 


849 


3,624 


♦50.6 


1,430 


-16.5 


East North Central 


17 


127 


129 


5,710 


16.5 


1,641 


2,307 


2,360 


1,988 


1,370 


1,852 


8,296 


♦ 45.3 


3,222 


-18.4 


West North Central 


36 


437 


432 


11.759 


17.5 


2,742 


4,088 


4,329 


3,909 


2,641 


3,670 


15,068 


♦28.1 


6,311 


- 7.6 


East South Centraland 
































West South Central 


25 


334 


343 


10,662 


26.7 


2,982 


4,158 


4,166 


3,422 


3,228 


3,729 


14,728 


♦38.1 


6,957 


- 2.6 


Mountain 


16 


161 


159 


6,209 


38.3 


1,565 


2,437 


2,425 


2,064 


1,418 


1,883 


8,491 


♦36.8 


3,301 


-17.5 


Pacific 


12 


120 


119 


8,798 


26.7 


2,499 


3,175 


3,134 


2,804 


2,242 


3,004 


11.612 


♦32.0 


5.246 


- 7.5 




LUMBER AND BUILDING MATERIAL DEALERS (chains only 


TABLE 2.-PAY ROLL, BY QUARTERS FOR 1938(FIRST HALf)aND 1937 


IDENTICAL CHAIN ORGANIZATIONS, BY GEOGRAPHIC DIVISIONS 


[Represents all units [stores), including new and discontinued units, operated during the period covered 




Number 
Of 


Number 
Of 


Pay Roll By Quarters, 1937-38 («• nolo) 


Year 1937 


First Half 1938 
























Chains 


Units 




















Percent 


GEOGRAPHIC DIVISION 


Includ- 
ed In 


Reported 


First 


Second 
Quarter 


Third 
Quarter 


Fourth 
Quarter 


First 


Second 




Percent 
Chance 




Chance 
From 














Pay Roll 


From 


Pay Roll 


First- 




1937-3* 






1937 


1937 


1937 


1937 


1938 










Survey 


1937-38 


1935 














( iee note ) 


1935 


Lee nolo) 


Half 
1937 


UNITED STATES 
New England, 


95 


1,210 


1,212 


$1,414,424 


41,585,289 


$1,603,432 


81,805,016 


11,459,514 


♦1,576,322 


♦6,408,161 


♦32.2 


♦3,035,836 


♦ 1.2 




























Middle Atlantic and 




























South Atlantic 


4 


31 


30 


97,495 


114,691 


115,374 


143,320 


98,937 


115,756 


470,880 


♦43.5 


214,693 


♦ 1.2 


East North Central 


17 


127 


129 


210,260 


230,436 


241,439 


277,050 


206,589 


218,510 


959,185 


♦47.1 


425,099 


- 3.5 


West North Central 


36 


437 


432 


311,361 


330,330 


342,394 


432 , 907 


321,984 


334,763 


1,416,992 


♦26.6 


656 , 747 


• 2.3 


East South Central and 




























West South Central 


25 


334 


343 


314,144 


362,521 


342,882 


361,491 


335,484 


362,049 


1,381,038 


♦ 24.8 


697,533 


♦ 3.1 


Mountain 


16 


161 


159 


179,675 


200 , 257 


205,114 


231,483 


180,656 


194,476 


816,529 


♦ 42.5 


375,132 


- 1.3 


Pacific 


12 


120 


119 


301,489 


347,054 


356,229 


358,765 


315,864 


350 , 768 


1,363,537 


+27.9 


666,632 


♦ 2.8 


Note: Pay roll does not include compensation for the personnel ol central offices. 


Slate* Compiling Geographic Divisions: 


NEW ENCLAND-Cnn.. Main,, Mass, N, H.. R. /., Vl. EAST SOUTH CENTHAL-Ala,, K,., Miss, Tonn. 


MIDDLE ATLANTIC..N. 1.. N. Y.. P.. w£s7 - S0UTH centkal _. AHl , ^ ,^ T „ 


EAST NORTH CENTRAL.../"., (no.. ID*, Onto, Wis. MOUNTAIN-Ari,.. Col... Us*.. M.nl.. N„.. N. Ms... Ulah Wyo 


WEST NORTH CENTRAL- loiva. Kant. Minn.. Mo., Net,., N. Dak., S. Dak. PACIFIC— CaUt Ores Wash 


SOUTH ATLANTIC-Dsl., D C Ft*., Co., Mi, N. C, S. C. Vs., W. Va. 

• 



Pape 4 










































CENSUS SURVEY OF BUSINESS: 1937-38 


RETAIL DISTRIBUTION 


LUMBER AND BUILDING MATERIAL DEALERS 1 chains only 




TABLE 1A. -SALES, BY QUARTERS FOR 1938(FTRST HALFAND 1937; AND FOR THE YEAR 1935 


IDENTICAL CHAIN UNITS(STORES ) , BY GEOGRAPHIC DIVISIONS 






Size And Proportion Of Sample 


Sales By Quarters, 1937-38 (add ooo) 


Year 1937 


First Half 1938 


Number 


Percent 




Percent 




















Percent 




Of 


Of Such 




Of Such 
















Percent 




Chance 


GEOGRAPHIC DIVISION 


Stores 
Includ- 


Stores 
To All 


Included 

In 1937 38 

Survey 


Sales 
To All 


First 
Quarter 


Second 
Quarter 


Third 
Quarter 


Fourth 
Quarter 


First 
Quarter 


Second 
Quarter 


Sales 


Chance 


Sales 


From 




ed In 


Stores 


Sales 


1937 


1937 


1937 


1937 


1938 


1938 




1935 




Half 




1937-38 


In 1935 


In 1935 
























Survey 


Census 


(.do 000) 


Census 














l.dd 000) 




(add 000) 




UNITED STATES 

Sow England, Middle 


1,041 


19 


$39 , 636 


19 


♦10,445 


$14,960 


$15,199 


$13,165 


$9,922 


$13,115 


$53,769 


♦ 35.7 


$23,037 


- 9.3 






























Atlantic and South 






























Atlantic 


23 


14 


1,748 


11 


453 


834 


799 


710 


406 


675 


2,796 


♦ 60.0 


1,081 


-16.0 


East North Central 


lie 


15 


5,309 


15 


1,512 


2,186 


2,238 


1,909 


1,328 


1,826 


7,845 


♦47.8 


3,154 


-14.7 


West North Central 


363 


14 


10,192 


15 


2,322 


3,418 


3,700 


3,375 


2,232 


3,102 


12,815 


♦25.7 


5,334 


- 7.1 


East South Central and 
West South Central 


287 


24 


8,915 


22 


2,421 


3,357 


3,368 


2,742 


2,623 


3,084 


11,888 


+33.3 


5,707 


- 1.2 


Mountain 


141 


34 


5,745 


35 


1,333 


2,128 


2,114 


1,774 


1,217 


1,627 


7,349 


♦27.9 


2,844 


-17.8 


Pacific 


109 


21 


7,727 


23 


2,404 


3,037 


2,980 


2,655 


2,116 


2,801 


11,076 


♦43.3 


4,917 


- 9.6 


LUMBER AND BUILDING MATERIAL DEALERS (chain, only) 




TABLE 2 A.- PAY ROLL, BY QUARTERS FOR 1938 (FIRST HALF) AND 1937 


IDENTICAL CHAIN UNITS (STORES) , BY GEOGRAPHIC DIVISIONS 






Number 
Of 


Pay Roll By Quarters, 1937-38 


Year 1937 


First Half 1938 






















Percent 




Stores 
























GEOGRAPHIC DIVISION 


Includ- 


First 


Second 


Third 


Fourth 


First 


Second 














ed In 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Pay Roll 




Pay Roll 






1937-38 


1937 


1937 


1937 


1937 


1938 


1938 






1935 




Half 




Survey 






















1937 


UNITED STATES 
New England, Middle Atlantic 


1,041 


$1,243,081 


$1,388,175 


11,413,217 


$1^00,668 


$1^76,700 


$1,378,425 


$5,645,141 


♦37.2 


$2,655,125 


♦ 0.9 


























and South Atlantic 


23 


73,724 


90,267 


90,463 


115,820 


74,518 


88,944 




370,274 


♦ 53.0 


163,462 


- 0.3 


East North Central 


118 


193,515 


213,367 


224,820 


264,804 


195,949 


210,256 




896,506 


+50.3 


406,205 


- 0.2 


West North Central 


363 


263,433 


280,119 


288,442 


371,887 


270,530 


281,293 


1 


203,881 


♦23.5 


551,823 


♦ 1.5 


East South Central and West 


























South Central 


287 


260,795 


295,029 


283,782 


293,484 


274,323 


296,091 


1 


133,090 


♦25.1 


570,414 


♦ 2.6 


Mountain 


141 


159,860 


173,352 


181,955 


209,559 


158,187 


168,208 




724,726 


♦39.5 


326,395 


- 2.0 


Pacific 


109 


291,754 


336,041 


343,755 


345,114 


303,193 


333,633 


1 


316,664 


♦50.3 


636,826 


+ 1.4 


Stale* Comprising Orographic Dlol.loni: 




NEW ENCLAND-Conn., Main., Ma„ , N. H.. R. 1, Vl. EAST SOUTH CENTRAl--Ala., Ky., Mi.,., T«nn. 


MIDDLE ATLANTIC -N. J., N. V., Pa. WEST SOUTH CENTRAL-AA, La.. Ufa., Tax. . 


EAST NORTH CENTRAL -III, Ind., Mkh., Onlo, Wit MOUNTAIN— Art... Cola., /data. Moal . N«i>., N. Max., Ulan. W»o 


WEST NORTH CENTRAL. ..loo*, Kant, Mian.. Ma., Nrtf.. N. Da*., S. Dak. PACIFIC— Call!,, Or««.. WaJ, 




SOUTH ATLANTIC:*D«L, D. C, Fla., Co., Md . N. C, S. C, Va., W. Va. 

• 





£^* te DEPARTMENT OF COMMERCE Pr.iimin.nr report 

Bureau of the Census (4 p -" ) 



Washington 



Census Survey of Business: 1937-38 
Retail Dis(ri6u(ion 



LUMBER AND BUILDING MATERIAL DEALERS (EXCEPT CHAINS) 

More than 2,300 independent lumber and building material dealers throughout the country, 
with aggregate sales in 1937 of $193,448,000, reported to the Bureau of the Census that their 
sales during the first half of 1938 were off 17.3 percent as compared with the same period of 1937. 
The first quarter of 1938 showed a loss of 14.9 percent and the second quarter a loss of 18.9 per-' 
cent in comparison with the corresponding quarters of 1937. Compared with 1935, the latest year 
covered by a regular Business Census, their 1937 sales represent an increase of 46.3 percent. 
These are among the conclusions announced today by Williem L. Austin, Director, Bureau of the Cen- 
sus, in a preliminary report issued in connection with the Census Survey of Business for 1937-38. 

The classification "Lumber and building material dealers", for Census purposes, repre- 
sents yards selling lumber and other building materials, lumber yards also carrying builders' 
hardware, and retail dealers specializing in building materials such as roofing asbestos products, 
brick and tile, building stone, granite and marble, lime and plaster, nonmetallic roofing materi-' 
als, sand, gravel, crushed stone, etc. 

Sales 



The total volume of sales for 1937 was distributed by quarters as follows: First quar- 
ter, 19.6 percent; second quarter, 28.9 percent; third quarter, 27.9 percent; fourth quarter, 23.6 
percent. All geographic divisions and all States show sales increases from 1935 to 1937. For the 
first half of 1938 all geographic divisions show decreases as compared with the first half of 1937 
ranging from 7.3 percent for the West South Central Division to 19.7 percent for the Middle Atlan-' 
tic Division. 

Pay Roll 

Of the 2,340 establishments included in the Survey, 76 reported no paid employees. The 
remaining 2,264 establishments reported pay roll, exclusive of the services of proprietors, to the 
amount of $27,201,000 for 1937, representing an increase of 46.6 percent over their pay roll for 
1935. They reported a total pay roll of $12,265,000 for the first half of 1938, a decrease of 
2.7 percent as compared with the same period of 1937. A summary comparison of pay roll and sales 
follows: 

Percent Change 
Sales Pay Roll 

Year 1937 compared with 1935 *46.3 +46.6 

First half 1938 compared with first half 1937 -17.3 - 2)7 

Size of Sample 

The establishments included in this Survey constitute a sample of 20 percent in sales and 
15 percent in number of all lumber and building material establishments (except units of chains) 
Shown in the 1935 Census. A summary follows: 

Stores Sales in 1935 

1935 Census 15,530 $660,768,000 

1937 Survey 2,340 132,269,000 

Percent Sample 15$ 20$ 



Page 2 



pal 



Compared with the above average size of sample, the proportion of coverage for princi- 
cities is as follows: 





Size 


of 


Samp] 


e 




Size 


of 


Sample 


City 


Establishments 


Sales 


City 


Establishments 


Sales 




i 






% 




% 






* 


Baltimore 


15 






11 


Milwaukee 


20 






27 


Boston 


4 






5 


New York 


14 






20 


Buffalo 


21 






12 


Philadelphia 


17 






20 


Chicago 


18 






22 


Pittsburgh 


33 






42 


Cleveland 


20 






10 


San Francisco 


24 






19 


Detroit 


12 






15 


St. Louis 


21 






18 


Los Angeles 


17 






38 













Attached are tables showing sales and pay roll for each quarter by geographic divisions, 
States, and principal cities. Separate figures are not shown in the tables for States and cities 
with five or less establishments reporting, or for which the sample represents less than 10 per- 
cent of the 1935 sales. However, data for the States omitted are included in the. totals of their 
respective geographic divisions. 

Scope of Survey 

The data contained in this report were supplied by 2,340 lumber and building material 
dealers, other than units of chains, who submitted returns for the current Census Survey of Busi- 
ness prior to the closing date. This report is not intended to present a complete picture of the 
retail lumber and building material trade, but rather to provide a reliable indicator of trends 
since the last regular Business Census. The canvass for the Survey was conducted by mail from 
lists composed only of establishments included in the 1935 Census of Business. Establishments 
with 1935 sales of less than $5,000, and those which came into existence since 1935 were not can- 
vassed, and those which have gone out of business necessarily are omitted. Reporting for this 
Survey was voluntary; hence, some establishments failed to cooperate or delayed their returns be- 
yond the closing date. For convenience in evaluating the importance of the establishments includ- 
ed, percentage columns are carried in the accompanying sales table which show the weight of sample 
by States. 



This is one of a series of retail reports issued in connection with the Census Survey of 
Business: 1937-38. It will be followed promptly by similar releases for other kinds of business 
and later by more detailed studies. 



The current Census Survey of Business includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided by 
the Works Progress Administration. The project is under the direction of Fred A. Gosnell, Chief 
Statistician, who was also In charge of previous Business Censuses. Retail trade reports are pre- 
pared under the immediate supervision of James 0. Reid. 































Page 3 


CENSUS SURVEY OF BUSINESS: 1937-38 


















RETAIL DISTRIBUTION 








LUMBER AND BUILDING MATERIAL DEALERS (eicepl chains) 










TABLE 1.-SALES, 


BY QUARTERS FOR 1938(F1RST HALF)AND 1937; AND FOR THE YEAR 1935 








FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS 


STATES AND PRINCIPAL CITIES. 










Size 


And Proportion Of Sample 




Sales By Quarters, 1937-38 


(add 000) 




Year 1937 


First Half 1938 


Number 


Percent 


1935 Sales 
Of Stores 
Included 
In 1937-38 


Percent 






















DIVISION, STATE 
And 


Of 

Stores 


Of Such 
Stores 


Of Such 
Sales 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 

Chance 

From 

1935 




Percent 

Chance 

From 

First 

Half 


CITY* 


Includ- 


To All 


To All 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Sales 


Sales 




ed In 
1937-38 


Stores 
In 1935 


Survey 


Sales 
In 1935 


1937 


1937 


1937 


1937 


1938 


1938 








Survey 


Census 


(add 000) 


Census 














(add 000) 




(add 000) 


1937 


united states 

new England 
Connecticut 


2,340 


15 


♦132,269 


20 


137,968 


$55,795 


♦53,996 


♦45,689 


♦32,304 


♦45,277 


♦193,448 


♦46.3 


*77,581 


-17.3 


189 


16 


10,123 


22 


2,531 


3,870 


3,880 


3,319 


2,024 


3,166 


13,600 


♦34.3 


5,190 


-18.9 


41 


25 


3,743 


29 


1,067 


1,601 


1,606 


1,402 


891 


1,308 


5,676 


♦51.6 


2,199 


-17.6 


Maine 


14 


11 


589 


19 


134 


226 


227 


205 


106 


186 


792 


♦ 34.5 


292 


-18.9 


Massachusetts 


56 


16 


4,604 


22 


1,016 


1,625 


1,632 


1,364 


805 


1,354 


5,637 


♦ 22.4 


2,159 


-18.3 


Rhode Island 


7 


16 


695 


15 


208 


247 


247 


192 


128 


172 


894 


♦ 28.6 


300 


-34.1 


Vermont 


7 


15 


233 


15 


49 


90 


86 


79 


50 


76 


304 


♦ 30.5 


126 


- 9.4 


MIDDLE ATLANTIC 
New Jersey 


491 


18 


32j448 


23 


9,479 


14,060 


12,653 


10,962 


7,641 


11,251 


47,154 


♦45.3 


18,892 


-19.7 


83 


20 


7,399 


27 


2,270 


3,169 


2,638 


2,451 


1,682 


2,516 


10,528 


♦42.3 


4,198 


-22.8 


New York 


207 


15 


15,231 


20 


4,519 


6,393 


5,729 


4,908 


3,562 


5,168 


21,549 


♦41.5 


8,730 


-20.0 


Pennsylvania 


201 


22 


9,818 


27 


2,690 


4,498 


4,286 


3,603 


2,397 


3,567 


15,077 


♦53.6 


5,964 


-17.0 


EAST NORTH CENTRAL 
Illinois 


630 


18 


33.654 


22 


9.241 


14.504 


15.029 


12.405 


7.934 


11.468 


51.179 


♦52.1 


19.402 


-18.3 


128 


16 


6,936 


21 


1,788 


2,697 


2,841 


2,423 


1,683 


2,179 


9,749 


♦40.6 


3,862 


-13.9 


Indiana 


94 


16 


3,993 


18 


1,089 


1,872 


2,002 


1,574 


1,007 


1,528 


6,537 


♦63.7 


2,535 


-14.4 


Michigan 


110 


16 


6,093 


19 


1,738 


2,576 


2,657 


2,213 


1,348 


2,052 


9,184 


♦50.7 


3,400 


-21.2 


Ohio 


173 


19 


9,045 


25 


2,763 


4,467 


4,492 


3,484 


2,267 


3,342 


15,206 


♦ 68.1 


5,609 


-22.4 


Wisconsin 


125 


20 


7,587 


25 


1,863 


2,892 


3,037 


2,711 


1,629 


2,367 


10,503 


♦38.4 


3,996 


-16.0 


WEST NORTH CENTRAL 
Iowa 


346 


13 


12,528 


15 


2,754 


4,231 


4,501 


4,070 


2,539 


3,596 


15,556 


♦24.2 


6,135 


-12.2 


86 


14 


3,224 


15 


591 


979 


1,190 


1,127 


598 


898 


3,887 


+20.6 


1,496 


- 4.7 


Kansas 


52 


12 


1,254 


12 


305 


448 


440 


364 


251 


378 


1,557 


♦ 24.2 


629 


-16.5 


Minnesota 


52 


13 


2,743 


18 


641 


1,006 


1,106 


983 


585 


862 


3,736 


♦36.2 


1,447 


-12.1 


Missouri 


60 


12 


2,248 


13 


519 


873 


801 


604 


495 


669 


2,797 


♦24.4 


1,164 


-16.4 


Nebraska 


51 


12 


1,576 


12 


427 


448 


493 


550 


343 


383 


1,918 


♦ 21.7 


726 


-17.0 


North Dakota 


24 


17 


644 


23 


119 


182 


189 


164 


104 


160 


654 


♦ 1.6 


264 


-12.3 


South Dakota 


21 


16 


839 


28 


158 


295 


282 


278 


163 


246 


1,007 


♦20.0 


409 


- 8.5 


SOrrffl ATLANTIC 
Florida 


179 


12 


11,469 


18 


3,532 


4,807 


4,438 


3,903 


3,033 


3,788 


16,680 


♦45.4 


6,821 


-18.2 


40 


14 


2,356 


19 


830 


905 


841 


798 


753 


731 


3,374 


♦ 43.2 


1,484 


-14.5 


Georgia 


20 


8 


1,018 


12 


362 


380 


347 


283 


265 


282 


1,372 


♦ 34.8 


547 


-26.3 


Maryland 


28 


17 


2,242 


28 


685 


1,063 


955 


929 


631 


950 


3,632 


♦62.0 


1,581 


- 9.6 


South Carolina 


12 


10 


704 


13 


277 


299 


223 


199 


181 


211 


998 


♦41.8 


392 


-31.9 


Virginia 


41 


20 


2 , 721 


30 


691 


1,088 


1,061 


869 


642 


837 


3,709 


♦ 36.3 


1,479 


-16.9 


West Virginia 


19 


• 12 


902 


16 


258 


489 


469 


357 


235 


331 


1,573 


♦74.4 


566 


-24.2 


EAST SOUTH CENTRAL 
Alabama 


102 


11 


5,644 


18 


1,734 


2,407 


2,338 


1,925 


1,539 


1,867 


8,404 


♦ 48.9 


3,406 


-17.8 


18 


11 


890 


18 


294 


328 


314 


294 


230 


253 


1,230 


♦38.2 


483 


-22.3 


Kentucky 


32 


10 


1,640 


17 


457 


784 


792 


609 


423 


621 


2,642 


♦ 61.1 


1,044 


-15.9 


Mississippi 


17 


9 


1,004 


18 


311 


376 


370 


307 


273 


277 


1,364 


♦ 35.9 


550 


-19.9 


Tennessee 


35 


13 


2,110 


20 


672 


919 


862 


715 


613 


716 


3,168 


♦50.1 


1,329 


-16.5 


WEST SOUTH CENTRAL 
Arkansas 


139 


9 


7.080 


13 


2,413 


3,000 


2,895 


2,271 


2,325 


2,691 


10,579 


♦49.4 


5,016 


- 7.3 


15 


8 


609 


13 


204 


237 


237 


182 


180 


231 


860 


♦41.2 


411 


- 6.8 


Oklahoma 


24 


10 


939 


11 


258 


362 


366 


294 


248 


332 


1,280 


♦ 36.3 


580 


- 6.5 


Texas 


87 


10 


4,780 


14 


1,581 


1,965 


1,908 


1,486 


1,619 


1,783 


6,940 


♦45.2 


3,402 


- 4.1 


MOUNT ATN 
Arizona 


94 


15 


5,239 


22 


1,314 


2,159 


2,220 


1,847 


1,228 


1,924 


7,540 


♦ 43.9 


3,152 


- 9.2 


7 


13 


2e5 


11 


100 


135 


112 


98 


78 


94 


445 


♦56.1 


172 


-26.8 


Colorado 


22 


12 


1,171 


19 


359 


491 


476 


391 


323 


367 


1,717 


♦ 46.6 


690 


-18.8 


Idaho 


12 


17 


527 


20 


157 


265 


270 


230 


148 


200 


922 


♦ 75.0 


348 


-17.5 


Montana 


20 


23 


1,226 


38 


197 


355 


378 


314 


190 


316 


1,244 


♦ 1.5 


506 


- 8.3 


Utah 


18 


23 


934 


28 


223 


374 


375 


353 


225 


520 


1,325 


♦41.9 


745 


♦24.8 


Wyoming 


10 


18 


541 


22 


118 


248 


307 


232 


132 


204 


905 


♦ 67.3 


336 


- 8.2 


PACIFIC 
California 


230 


18 


14,084 


22 


4,970 


6,757 


6,042 


4,987 


4,041 


5,526 


22,756 


♦61.6 


9.567 


-18.4 


154 


18 


10,617 


21 


4,014 


5,232 


4,457 


3,829 


3,182 


4,291 


17,532 


♦65.1 


7,473 


-19.2 


Oregon 


27 


16 


1,367 


27 


356 


627 


658 


425 


301 


517 


2,066 


♦51.1 


818 


-16.8 


Washington 


49 


16 


2,100 


22 


600 


898 


927 


733 


558 


718 


3,158 


♦50.4 


1,276 


-14.8 


Cities of more than 






























500,000 Population 






























Baltimore 


7 


15 


330 


11 


94 


134 


122 


120 


88 


119 


470 


♦ 42.4 


207 


- 9.2 


Buffalo 


7 


21 


425 


12 


123 


203 


184 


127 


80 


142 


637 


♦49.9 


222 


-31.9 


Chicago 


20 


18 


1,588 


22 


427 


654 


590 


465 


327 


482 


2,136 


♦ 34.5 


809 


-25.2 


Cleveland 


11 


20 


650 


10 


195 


294 


259 


187 


132 


196 


935 


♦43.8 


328 


-32.9 


Detroit 


11 


12 


1,104 


15 


419 


466 


418 


371 


258 


374 


1,674 


♦51.6 


632 


-28.6 


Lob Angeles 


18 


17 


2,054 


38 


836 


927 


790 


674 


587 


806 


3,227 


♦ 57.1 


1,393 


-21.0 


Milwaukee 


8 


20 


1,075 


27 


375 


502 


475 


356 


267 


383 


1,708 


♦58.9 


650 


-25.9 


New York 


68 


14 


6,151 


20 


2,134 


2,685 


2,213 


1,959 


1,685 


2,162 


8,991 


♦46.2 


3,847 


-20.2 


Philadelphia 


17 


17 


1,024 


20 


279 


408 


312 


322 


212 


261 


1,321 


♦29.0 


473 


-31.2 


Pittsburgh 


9 


33 


795 


42 


245 


391 


336 


238 


205 


259 


1,210 


♦ 52.2 


464 


-27.0 


San Francisco 


10 


24 


610 


19 


227 


291 


230 


197 


176 


222 


945 


♦ 54.9 


398 


-23.2 


St. Louie 


9 


a 


564 


18 


135 


179 


161 


121 


114 


137 


596 


♦ 5.7 


251 


-20.1 



States and cities with five or less stores reporting or with a sample of less than 10 percent of the 1935 sales are not shown separately. Data for such States are included 
their respective geographic division totals. 



Page 4 




























CENSUS SURVEY OF BUSINESS 


1937-38 








RETAIL DISTRIBUTION 








LUMBER AND BUILDING MATERIAL DEALERS except chains) 














TABLE 2.-PAY ROLL, BY QUARTERS FOR 1938(FIRST HALFJAND 


1937 










FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES. 








Number Of Stores 
ED IN 1937-38 S 


INCLUD- 


Pay Roll By Quarters, 1937-38 


( tee note ) 


Year 1937 


First Half 


1938 


JRVEY 












| 
































Percent 
Change 

From 

First 

Half 

1937 


DIVISION, STATE 
And 




Report- 


Report- 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 

Chance 

From 

1935 




CITY* 


Total 


ing 
Pay 
Roll 


ing No 
Pay 
Roll 


Quarter 
1937 


Quarter 
1937 


Quarter 
1937 


Quarter 
1937 


Quarter 
1938 


Quarter 
1938 


Pay Roll 

l tee note) 


Pay Roll 

(tee note) 


UNITED STATES 

NIW ENGLAND 
Connecticut 


2,340 


2,264 


76 


♦5,808,717 


(6,791,118 


(6,984,182 


♦7,617,369 


15,843,236 


16,421,385 


♦27,201,386 


♦46.6 


♦12,264,621 


- 2.7 


129 


128 


1 


451,309 


505,621 


513,902 


620,276 


447,897 


481,688 


2,091,108 


♦28.1 


929 , 585 


- 2.9 


41 


40 


1 


184,127 


207,376 


210,667 


268,567 


183,983 


194,245 


870 , 737 


♦41.9 


378,228 


- 3.4 


Maine 


It 


14 


-- 


21,428 


26,135 


24,304 


29,972 


22,103 


24,286 


101,839 


♦55.9 


46,389 


- 2.5 


Maaaachuaetta 


56 


56 


— 


195,918 


218,188 


224,414 


257,581 


192,608 


212,326 


896,101 


♦16.3 


404,934 


- 2.2 


Rhode Island 


7 


7 


— 


31,252 


33,923 


33,969 


37,319 


30,237 


30,497 


136,463 


♦23.8 


60,734 


- 6.8 


Vermont 


7 


7 


— 


9,781 


10,866 


10,932 


16,832 


10,379 


10,765 


48,411 


♦33.1 


21,144 


♦ 2.4 


MIDDLE ATLANTIC 
New Jeraey 


491 


481 


10 


1,531,266 


1,840,859 


1,891,991 


1,967,398 


1,535,103 


1,736,422 


7,231,514 


♦44.2 


3.271.525 


- 3.0 


83 


82 


1 


327,142 


376,936 


370,156 


412,359 


320 , 761 


345,016 


1,466,593 


♦ 42.9 


665,777 


- 5.4 


New York 


207 


202 


5 


733,261 


853,305 


892,403 


921,566 


747,393 


844,206 


3,400,535 


♦ 39.3 


1,591,599 


♦ 0.3 


Pennsylvania 


201 


197 


4 


470,863 


610,618 


629,432 


633,473 


466,949 


547,200 


2,344,386 


♦ 53.0 


1,014,149 


- 6.2 


EAST NORTH CENTRAL 
Illlnola 


630 


618 


12 


1,533,526 


1.811,037 


1,904,840 


2,068,079 


1,540,370 


1,679,935 


7,317,482 


♦50.7 


3,220,305 


- 3.7 


128 


122 


6 


280,483 


318,611 


321,926 


365,289 


277,099 


289,756 


1,286,309 


♦32.8 


566,855 


- 5.4 


Indiana 


94 


93 


1 


172,024 


211,984 


228,825 


263,087 


176,383 


213,694 


875,920 


♦ 71.3 


390,077 


♦ 1.6 


Michigan 


110 


109 


1 


242,393 


286,004 


305,451 


347,031 


240 , 670 


261 , 373 


1,180,879 


♦52.6 


502,043 


- 5.0 


Ohio 


173 


172 


1 


529 , 282 


607,662 


649,236 


690,091 


527 , 350 


565,043 


2,476,271 


♦63.3 


1,092,393 


- 3.9 


Wlaconaln 


123 


122 


3 


309,344 


386,776 


399 , 402 


402,581 


318,868 


350,069 


1,498,103 


♦ 37.8 


668,937 


- 3.9 


WEST NORTH CENTRAL 
Iowa 


346 


314 


32 


396,120 


434,756 


454,805 


497,790 


399,861 


419,832 


1,783,471 


♦25.7 


819 , 693 


- 1.3 


86 


78 


8 


77,500 


88,401 


90,810 


107,505 


81 , 463 


90,624 


364,216 


♦21.1 


172,087 


♦ 3.7 


Kanaaa 


52 


46 


6 


36,098 


37,175 


38,182 


38,802 


37,023 


35, '44 


150,257 


♦ 19.2 


72,767 


- 0.7 


Minnesota 


52 


47 


5 


99,936 


108,304 


112,614 


132,723 


99,612 


99,491 


453,577 


♦ 36.5 


199,103 


- 4.4 


Missouri 


60 


55 


5 


89,617 


98,887 


105,284 


107 , 314 


88,132 


92,418 


401,102 


♦ 21.8 


180,550 


- 4.2 


Nebraska 


51 


47 


4 


53,470 


58,282 


62,932 


65,521 


53,500 


58,977 


240,205 


♦27.8 


112,477 


♦ 0.6 


North Dakota 


24 


22 


2 


18,202 


19,103 


19,080 


20 , 062 


17,614 


18,469 


76,447 


♦18.2 


36,083 


- 3.3 


South Dakota 


21 


19 


2 


21,297 


24,604 


25,903 


25,863 


22,517 


24,109 


97,667 


♦26.2 


46,626 


♦ 1.6 


SOUTH ATLANTIC 
Florida 


179 


178 


1 


520,477 


584,897 


595,021 


659,283 


525,633 


565,146 


2,359,678 


♦49.8 


1,090,779 


- 1.3 


40 


39 


1 


129,126 


145,791 


143,823 


157,342 


131,017 


135,206 


576,082 


♦ 65.5 


266,223 


- 3.2 


Georgia 


20 


20 


_- 


40,313 


45,696 


44 , 194 


52,771 


39,452 


40,122 


182,974 


♦35.2 


79,574 


- 7.5 


Maryland 


28 


28 


— 


93,536 


107,661 


110,016 


121,119 


96,838 


111,286 


432 , 332 


♦53.3 


208,124 


♦ 3.4 


South Carolina 


12 


12 


— 


33,431 


34,665 


33,036 


50,549 


32,860 


32,630 


151,681 


♦ 74.3 


65,490 


- 3.8 


Virginia 


41 


41 


— 


109,291 


125,751 


137,964 


142,927 


109 , 882 


118,066 


515,933 


♦ 33.4 


227,948 


- 3.0 


Weat Virginia 


19 


19 


— 


59,918 


65,335 


67,327 


68,987 


61,177 


70 , 762 


261,567 


♦65.5 


Ml , 939 


♦ 5.3 


EAST SOOTH CENTRAL 
Alabama 


102 


99 


3 


256,837 


305,493 


296,764 


330,205 


251,402 


280,412 


1,189,299 


♦49.8 


531,814 


- 5.4 


18 


16 


2 


35,988 


42,409 


39,561 


81,197 


35,388 


36,717 


169,155 


♦51.8 


74,105 


- 5.5 


Kentucky 


32 


32 


— 


85,763 


111,077 


112,654 


115,466 


87,821 


101,579 


424 , 960 


♦53.6 


189,400 


- 3.6 


Mississippi 


17 


17 


— 


37,575 


39,866 


34,806 


39,251 


31,182 


33,860 


151,498 


♦ 27.4 


65,042 


-16.0 


Tenneaaee 


35 


34 


1 


97,511 


112,141 


109 , 743 


124,291 


97,011 


106,256 


443,686 


♦ 54.6 


203,267 


- 3.0 


WEST SOUTH CENTRAL 
Arkanaaa 


139 


131 


8 


279,057 


310,482 


322 , 733 


396,377 


293,418 


311,004 


1,308,649 


♦ 48.2 


604 , 422 


♦ 2.5 


15 


15 


— 


29,211 


31,672 


31,095 


30,759 


54,850 


28,913 


122,737 


♦ 33.9 


53,763 


-11.7 


Oklahoma 


24 


21 


3 


27,883 


32,032 


35,969 


34,990 


29,498 


31,184 


128,874 


♦ 33.5 


60 , 682 


♦ 1.3 


Texas 


87 


82 


5 


176,815 


198,596 


206,292 


280,097 


196,249 


207,087 


861,800 


♦ 46.3 


403,336 


♦ 7.4 


MOUNT AIM 
Arizona 


94 


92 


2 


17e,441 


207 , 749 


210 , 350 


249 , 412 


189,575 


201 , 694 


845,952 


♦43.7 


391,269 


♦ 1.3 


7 


7 


-- 


9,519 


12,376 


14,239 


. 12,968 


12,254 


13,284 


49,092 


♦77.7 


25,538 


♦16.6 


Colorado 


22 


22 


— 


50,848 


61,404 


59,212 


64,292 


54,087 


56,193 


235,756 


♦ 60.8 


110,280 


- 1.8 


Idaho 


12 


12 


~ 


21,303 


23,371 


22 , 652 


25,570 


19,922 


20,168 


92,896 


♦ 63.1 


40,090 


-10.3 


Montana 


20 


18 


2 


32,190 


34,819 


35,876 


44,365 


34,843 


35,477 


147,250 


♦12.9 


70 , 320 


♦ 4.9 


Utah 


18 


18 


— 


27,455 


28,962 


29,638 


53,081 


29,228 


31,083 


139,136 


♦ 51.8 


60,311 


♦ 6.9 


Wyoming 


10 


10 


— 


18,235 


26,031 


27,ie3 


28,526 


19,695 


25,129 


99,975 


♦ 39.7 


44,824 


♦ 1.3 


PACIFIC 
California 


230 


223 


7 


661 , 684 


790,224 


793,776 


828,549 


659,977 


745,252 


3,074,233 


♦ 71.9 


1,405,229 


- 3.2 


154 


151 


3 


500,485 


588,281 


570,307 


626,648 


493,406 


554,549 


2,284,621 


♦ 79.9 


1,047,955 


- 3.7 


Oregon 


27 


26 


1 


70 , 729 


92,109 


97,455 


77,776 


71,845 


85,523 


338,069 


♦ 35.5 


157,368 


- 3.4 


Washington 


49 


46 


3 


90,470 


109,834 


126,014 


125,225 


94,726 


105,180 


451 , 543 


♦67.6 


199,906 


- 0.2 


Cities of more than 




























500,000 Population 


Baltimore 


7 


7 





11,574 


13,620 


13,347 


15,443 


12,762 


14,091 


53,984 


+10.3 


26,653 


♦ 6.6 


Buffalo 


7 


7 


— 


24,864 


29,645 


29,657 


28,690 


22,911 


27,454 


112,856 


♦44.0 


50 , 365 


- 7.6 


Chicago 


20 


20 


— 


91,037 


105,176 


101,741 


106,785 


87,098 


93,347 


404,739 


♦29.5 


180,445 


- 8.0 


Cleveland 


11 


11 


~ 


43,549 


48,783 


56,156 


49,103 


38,813 


43,481 


197,591 


♦ 68.1 


82,294 


-10.9 


Detroit 


11 


11 


— 


55,458 


66,108 


66,275 


72,543 


50,838 


57,312 


260 , 384 


♦ 56.3 


108,150 


-11.0 


Loa Angeles 


18 


18 


- 


92,757 


105,613 


102,808 


124,211 


94,390 


107,674 


425 , 389 


♦ 85.2 


202,064 


♦ 1.9 


Milwaukee 


8 


8 





51,926 


63,768 


65,072 


61,627 


52,336 


58,597 


242,393 


♦53.7 


110,933 


- 4.1 


New York 


68 


67 


1 


320,857 


371,478 


375,188 


358,010 


327,052 


347,611 


1,425,5?3 


♦ 37.6 


674,663 


- 2.6 


Philadelphia 


17 


17 


— 


43,144 


51,697 


51,125 


54,005 


42,118 


48,002 


199,971 


♦17.0 


90,120 


- 5.0 


Pittsburgh 


9 


8 


1 


47,093 


56,507 


57,913 


57,539 


42 , 694 


45,699 


219,052 


♦ 62.7 


88,393 


-14.7 


San Franc laco 


10 


10 


— 


33,978 


41,155. 


37,373 


48,908 


29 , 657 


33,733 


161,414 


♦ 69.5 


63,390 


-15.6 


St. Louis 


9 


9 


- 


29,475 


33,625 1 39,288 


36,824 


33, 397 


33,511 


1119,212 


♦ 10.0 


66,908 


♦ 6.0 



Slates and cities with five or less stores reporting or with a sample of less than 10 percent of the 1935 sales are not shown separately. Data for such States are included 
in their respective geographic division totals. 
Note: Pay roll doet not include compensation tor services of proprietors of unincorporated businesses, and cannot be compared with sales without adjustment for proprietors' services. 



rZIT' DEPARTMENT OF COMMERCE Pr.limm.ry report 

Bureau of the Census (4 *"*"> 

Washington 

Census Survey ol Business: 1937-38 
Retail Distribution 

MEAT MARKETS 

Nearly 2,300 meat markets throughout the country, with aggregate sales in 1937 of 
$70,111,000, reported to the Bureau of the Census that their sales during the first half of 1938 
were within 6.0 percent of their sales for the same period of 1937. The first quarter of 1938 
showed a loss of 4.6 percent and the second quarter a loss of 7.2 percent in comparison with the 
corresponding quarters of 1937. Compared with 1935, the latest year covered by a regular Busi- 
ness Census, their 1937 sales represent an increase of 13.1 percent. These are among the conclu- 
sions announced today by William L. Austin, Director, Bureau of the Census, in a preliminary re- 
port issued in connection with the Census Survey of Business for 1937-38. 

Sales 

The total volume of sales for 1937 was distributed by quarters as follows: First quar- 
ter, 23.8 percent; second quarter, 24.8 percent; third quarter, 24.6 percent; fourth quarter, 26.8 
percent. All geographic divisions 3how sales increases from 1935 to 1937, with four States (Mis- 
sissippi, North Caroline, Oklahoma and Virginia) showing decreases for the same period. A compari- 
son of the first half of 1S38 with the first half of 1937 shows an increase of eight-tenths of 1 
percent for the Mountain Division with decreases for the remaining divisions, ranging from 2.7 per- 
cent for the West South Central Division to 12.7 percent for the East South Central Division. In- 
cluded among the 2,281 identical stores are 122 identical units of chains. Sales of these identical 
chain units totalled $7,4ie,000 in 1937, an increase of 9.6 percent over their sales in 1935. 

Pey Roll 

Of the 2,281 stores included in the Survey, 546 reported no paid employees. The remain- 
ing 1,735 stores reported pay roll, exclusive of the services of proprietors, to the amount of 
$5,271,000 for 1937, representing an increase of 6.8 percent over their pay roll for 1935. They 
reported a total pay roll of $2,584,000 for the first half of 1938, an increase of 1.3 percent as 
compared with the same period of 1937. A summary comparison of pay roll and sales follows: 



Percent Change 


Sales 


Pay Roll 


+ 13.1 
- 6.0 


+ 6.8 
+ 1.3 



Year 1937 compared with 1935 

First half 1938 compared with first half 1937 

Size of Sample 

The stores included in this Survey constitute a sample of 11 percent in sales and seven 

percent in number of all meat markets shown in the 1935 Census. A summary follows: 

Stores Sales in 1935 (thousands) 

Total Independents Chains Total Independents Chains 

1935 Census 32,555 30,917 1,638 $565,640 $496,930 $68,710 
1937 Survey 2,281 2,159 122 61,984 55,216 6,768 

Percent Sample 7% f% tf> \\<f, 115 J 10 ^ 



Page 2 






Size of 


Sample 


Stores 


Sales 


% 


* 


5 


6 


3 


2 


6 


10 


8 


12 


6 


7 


7 


12 


7 


8 



City 


Stores 


Sales 


Milwaukee 


13 


12 


New York 


7 


9 


Philadelphia 
Pittsburgh 
San Francisco 


5 

15 

9 


6 
25 
13 


St. Louis 


10 


32 



Compared with the above average size of sample, the proportion of coverage for principal 
cities is as follows: 

Size of Sample 
City 

Baltimore 

Boston 

Buffalo 

Chicago 

Cleveland 

Detroit 

Los Angeles 

Attached are tables showing sales and pay roll for each quarter by geographic divisions, 
States and principal cities. Because of the small number of chain units included in the Survey, 
separate figures for independents and chains can be shown only in United States totals. Also, 
separate figures are not shown in the tables for States and cities with five or less stores report- 
ing, or for which the sample represents less than seven percent of the 1935 sales. However, data 
for the States omitted are included in the totals of their respective geographic divisions. 

Scope of Survey 

The data contained in this report represent 2,281 meat markets, for which returns were 
submitted for the current Census Survey of Business prior to the closing date. This report is not 
intended to present a complete picture of the business done by all meat markets, but rather to pro- 
vide a reliable indicator of trends since the last regular Business Census. The canvass for the 
Survey was conducted by mail from lists composed only of stores included in the 1935 Census of Busi- 
ness. Stores with 1935 sales of less than $5,000, and those which came into existence since 1935 
were not canvassed, and those which have gone out of business necessarily are omitted. Reporting 
for this Survey was voluntary; hence, some stores failed to cooperate or delayed their returns be- 
yond the closing date. For convenience in evaluating the importance of the stores included, per- 
centage columns are carried in the accompanying sales table which show the weight of sample by geo- 
graphic divisions, States and principal cities. 



- - 

This is one of a series of retell reports issued in connection with the Census Survey of 
Business: 1937-38. It will be followed promptly by similar releases for other kinds of business, 
and later by more detailed studies. 

The current Census Survey of Business Includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided by 
the Works Progress Administration. The project is under the direction of Fred A. Gosnell , Chief 
Statistician, who was also in charge of previous li'isiness Censuses. Retail trade reports are pre- 
pared under the immediate supervision of James C Reld. 




































Page 3 




CENSUS SURVEY OF BUSINESS: 1837-38 


MEAT MARKETS 








RETAIL DISTRIBUTION 




TABLE 1. -SALES, 


BY QUARTERS FOR 1938(FIRST HALF)aND 1937; AND FOR THE YEAR 1935 










FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS 


STATES AND PRINCIPAL CITIES. 








DIVISION, STATE 

And 

city" 


Size And Pro 


■ortion Of Sample 




Sales By Quarters. 1937-38 


(.« 000) 




Year 1937 


First Half 1938 




Number 

Of 
Stores 
Includ- 
ed In 
1937-38 
Survey 


Percent 
Of Such 

Stores 
To All 

Stores 
In 1935 

Census 


1935 Sales 
Of Stores 
Included 
In 1937.38 
Survey 

l.Jd 000) 


Percent 
Of Such 

Sales 
To All 

Sales 
In 1935 
Census 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Sales 

l,dd 000) 


Percent 

Chance 

From 

1935 


Sales 

{■d<f 000) 


Percent 
Chance 
From 
First 
Half 
1937 




UNITED SPATES 

Independents 
Chains 


2,281 


7 


♦61,984 


11 


$16,694 


$17,376 


417,261 


$18,780 


$15,919 


$16,124 


$70,111 


♦ 13.1 


$32,043 


- 6.0 




2,159 
122 


7 
7 


55,216 
6,768 


11 
10 


14 . 932 
1,762 


15,535 
1,841 


15,417 
1,844 


16,809 
1,971 


14,289 

1,630 


14,532 
1,592 


62,693 
7,418 


♦13.5 
♦ 9.6 


28,821 
3,222 


- 5.4 
-10.6 




not ENGLAND 
Connecticut 
Massachusetts 


58 


5 


2,428 


11 


634 


640 


597 


715 


595 


581 


2,585 


♦ 6.5 


1,176 


- 7.7 




29 


6 
5 


1,166 
891 


18 

7 


294 
236 


314 
224 


294 

202 


344 

2S6 


281 
220 


283 
205 


1,246 
918 


♦ 6.9 

♦ 3.0 


564 
425 


- 7.2 

- 7.6 




KIDDLE ATLANTIC 
New Jersey 
New York 
Pennsylvania 


978 


7 


26,662 


10 


7,194 


7,226 


6,877 


8,028 


6.845 


6,729 


29,325 


♦10.0 


13,574 


- 5.9 




171 
662 
145 


9 
7 
6 


4,872 

18,918 

2,872 


12 

10 
11 


1,303 

5,083 

808 


1,314 

5,071 

841 


1,260 

4,758 

8S9 


1,424 

5,695 

909 


1,204 

4,870 

771 


1,190 

4,762 

777 


5,301 
20,607 
3,417 


♦ 8.8 

♦ 8.9 

♦19.0 


2,394 
9,632 
1,548 


- 8.5 

- 5.1 

- 6.1 




EAST NORTH CENTRAL 
Illinois 
Indiana 
Michigan 
Ohio 
Wisconsin 


546 


9 


15,315 


13 


4,069 


4.417 


4.545 


4.685 


3.834 


4.017 


17,716 


♦15.7 


7,851 


- 7.5 




232 

32 

62 

118 

102 


9 

10 

7 

7 

13 


5,804 
1,240 
1,930 
3,023 
3,318 


13 
19 
11 
10 
19 


1,552 
332 
494 
809 
882 


1,616 
343 
556 
909 
993 


1,626 
350 
561 
926 

1,082 


1,773 
353 
574 
946 

1,039 


1,496 
282 
452 
775 
829 


1,519 
266 
507 
806 

919 


6,567 
1,378 
2,185 
3,590 
3,996 


♦13.1 
♦11.1 
♦ 13.2 
♦18.8 
♦20.4 


3,015 

548 

959 

1,581 

1,748 


- 4.8 
-18.8 

- 8.7 

- 8.0 

- 6.8 




'TEST NORTH CENTRAL 
Iowa 
Kansas 
Minnesota 
Missouri 
Nebraska 


133 


7 


3.568 


l U 


901 


980 


1,036 


1,048 


873 


924 


3,965 


♦11.1 


1,797 


- 4.5 




32 
8 
55 
21 
10 


4 
8 
9 
4 


606 
246 
1,520 
672 
448 


10 
10 

11 

24 
11) 


162 
64 
385 
155 
118 


176 
70 
417 
171 
125 


194 
72 
440 
174 
127 


196 
70 
460 
172 
130 


151 
61 
380 
152 
113 


162 
67 
401 
158 
116 


781 
276 
1,702 
672 
500 


♦19.0 
♦ 12.2 
♦12.0 
0.0 
♦11.6 


313 
128 
781 
310 
229 


- '.1 

- 4.5 

- 2.6 

- 4.9 

- 5.8 




SOOTH ATLANTIC 

District of Columbia 
Virginia 


64 


3 


1,414 


6 


362 


377 


374 


395 


344 


351 


1,508 


♦ 6.6 


695 


- 6.0 




11 
6 


13 
2 


351 
213 


15 
8 


45 


95 
46 


94 
46 


95 
50 


83 
42 


85 
46 


372 

187 


♦ 6.0 
-12.2 


168 
88 


- 8.2 

- 3.3 




EAST SOUTH CENTRAL 
Kentucky 


21 


3 


823 


12 


228 


238 


232 


258 


202 


205 


956 


♦16.2 


407 


-12.7 




13 


7 


321 


14 


94 


92 


e5 


91 


78 


81 


362 


♦12.8 


159 


-14.5 




*EST SOUTH CENTRAL 

MOUNTAIN 
Colorado 
Idaho 
Montana 


43 


2 


799 


5 


232 


247 


256 


245 


231 


235 


980 


♦ 22.7 


466 


- 2.7 




30 


5 


888 


(1) 


234 


261 


280 


289 


231 


268 


1,064 


♦19.8 


499 


♦ 0.8 




9 
8 

e 


7 
8 
5 


324 
199 
259 


10 
9 
9 


79 
57 
64 


84 
66 
72 


93 
64 
81 


97 
72 
79 


79 
58 
57 


85 
72 
74 


353 
259 
296 


♦ 9.0 
♦30.2 
♦14.3 


164 
130 
131 


♦ 0.6 

♦ 5.7 
- 3.7 




PACIFIC 
California 
Oregon 
Washington 


408 


10 


10,087 


13 


2,840 


2,990 


3,064 


3,117 


2,764 


2,814 


12,011 


♦19.1 


5,578 


- 4.3 




290 
41 
77 


10 
10 
10 


7,115 
1,597 
1,375 


12 
19 
10 


1,999 
468 
373 


2,058 
524 
408 


2,063 
578 
423 


2,169 
321 
427 


1,944 
455 
365 


1,936 
495 
383 


8,289 
2,091 
1,631 


♦16.5 
♦30.9 
♦18.6 


3,880 
950 
748 


- 4.4 

- 4.2 

- 4.2 




Cities of more than 
500,000 PoDulation 
































Buffalo 
Chicago 
Cleveland 
Detroit 
Los Angeles 


13 

159 

33 

27 
56 


6 
8 
6 
7 
7 


836 

3,808 
589 
846 

1,111 


10 
12 

7 

12 
8 


212 
1,044 
166 
203 
342 


223 
1,082 
177 
211 
336 


• 222 

1,066 

170 

198 

339 


255 

1,183 
184 
827 
368 


192 
1,023 
160 
186 
328 


200 
1,019 
159 
189 
309 


912 

4,375 

697 

839 

1,385 


♦ 9.1 

♦ 14.9 

♦ 18.3 
- 0.8 
♦24.7 


392 

2,042 

319 

375 
637 


- 9.9 

- 4.0 

- 7.0 

- 9.4 

- 6.0 




Milwaukse 
New York 
Pittsburgh 
San Francisco 
St. Louis 


33 
543 
24 
38 
10 


13 
7 

15 
9 

10 


707 

13,633 

723 

1,194 

424 


12 
9 
25 
13 
32 


207 
3,779 
219 
322 
101 


213 

3,679 
226 
320 
111 


210 
3,315 
219 
319 
112 


231 
4,170 
244 
344 
111 


193 

3,671 

208 

315 

95 


201 

3,501 

204 

304 

98 


863 

14,943 

908 

1,305 

435 


♦22.1 

♦ 9.6 
♦25.6 

♦ 9.3 

♦ 2.6 


394 

7,172 

412 

619 

193 


- 6.6 

- 3.8 

- 7.4 

- 3.6 

- 9.0 




{ I ) Data not available. 
























States and cities will 


five or less stores 


reporting or t 


uilft a sample of less 


than seven percent 


1 the 1935 


sales are 


not shown 


separately. Data tor s 


ich States 


are 




included in their respective ge 


graphic division tot 


lis. 



















Page 4 



CENSUS SURVEY OF BUSINESS 


i 1937-38 




MEAT MARKETS 








RETAIL DISTRIBUTION 






TABLE 2.- PAY ROLL, BY QUARTERS FOR 1 938 (FIRST HALF)AND 


1937 










FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES. 






DIVISION, STATE 
And 
CITY' 


Number Of Stores Includ- 
ed In 1937-38 Survey 




Pay Roll 


By Quarters, 1937-38 


(,M ROM) 




Yeas 1937 


First Half 


1938 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Pay Roll 

(•m note) 


Percent 

Chance 

From 

1935 


Pay Roll 

(kc note) 


Percent 
Chance 

From 

First 

Half 

1937 


Total 


Report- 
ing 
Pay 

Roll 


Report- 

inc No 

Pay 

Roll 


UNITS) STATES 

Independents 
Chains 


2,281 


1,735 


546 


f 1,256, 659 


*1,294,336 


11,312,323 


11.408,065 


♦1.285,027 


81,299,460 


85,271,383 


♦ 6.8 


♦2,584,487 


♦ 1.3 


2,159 
122 


1,613 
122 


546 


1,056.928 
199,731 


1,086.190 
208 , 145 


1,094,323 
218,000 


1,185,776 
222,289 


1,080,341 
204,686 


1,108,797 
190., 663 


4,423,217 

848,166 


* 6.3 

• 9.8 


2,189,138 
395.349 


* 2.1 
- 3.1 


NEW SMJLAND 
Connecticut 
Massachusetts 


58 


47 


11 


48,562 


48.411 


47,804 


53,864 


51,130 


43,207 


198,641 


- 9.9 


99,337 


. 2.4 


18 
29 


13 
26 


5 
3 


23,745 
18,958 


23 , 684 
19,026 


24,324 
17,597 


26,943 
20,530 


25.621 
19,700 


24,032 
17,972 


98,696 
76.111 


-10.0 
-11.4 


49 , 653 
37,672 


. 4.7 
- 0.8 


MIDDLE ATLANTIC 
New Jersey 
Neil York 
Pennsylvania 


978 


714 


264 


498,201 


503,750 


493,217 


542,928 


502,257 


502,059 


2.033,096 


• 0.5 


1,004,316 


'. 0.2 


171 
662 
145 


144 

480 
90 


27 
182 
55 


97 , 681 

350,213 

50,407 


97,458 

353,836 

52,456 


95,277 

344,931 

53,009 


108.026 

378,500 

56.402 


92,242 

356,708 

53,307 


91,229 

355,331 

55,499 


398,342 

1,427,480 

212.274 


- 0.2 

- 0.4 
* 8.7 


183,471 
712,039 
108,806 


- 5.9 
. 1.1 
. 5.8 


SAST N08TH CENTRAL 
Illinois 
Indiana 
Michigan 
Ohio 
Wisconsin 


546 


430 


116 


328,867 


349,054 


361,245 


383,783 


343,284 


348,185 


1,422,949 


♦17.0 


691 .4 £9 


. 2.0 


232 

32 

62 

118 

102 


181 

27 
50 
93 
79 


51 
E 

12 
25 
23 


119,384 
28,456 
40,090 
61,036 
79,901 


125,585 
28,420 
41,047 
67,871 
86.131 


128,930 
31,023 
42.713 
68,792 
89.737 


141,500 
30,343 
46,231 
71,693 
94,016 


126,184 
28,256 
40,651 
67,117 
81,076 


128,116 
24,325 
40,343 
70 , 315 
84,586 


515.399 
118,242 
170,081 
269,392 
349,835 


•16.3 

* 4.5 
.13.5 
.19.5 

♦ 22.0 


254 . 300 
53,081 
80,994 
137,432 
165,662 


. 3.8 

- 6.7 

- 0.2 
. 6.6 

- 0.2 


WB5T NOOTH CENTRAL 
Iowa 
Kansas 
Minnesota 
Missouri 
Nebraska 


133 


108 


25 


67,451 


69,407 


69 , 740 


73,657 


68,086 


69,492 


230.255 


. 6.3 


137,578 


. 0.5 


8 

55 
21 
10 


28 

7 
43 
16 

a 


4 
1 
12 
5 
2 


9,834 

4,260 

26,837 

17,368 

3,589 


10,008 
4,329 
28,009 
17,553 
8,713 


10,557 

4,407 

27,908 

17,368 

3,634 


11,462 
4,565 
28,145 
19,528 
9,152 


10,485 
4,158 
26,579 
17,408 
8,856 


10,770 

4,232 

27,795 

17,407 

8,548 


41,861 
17,561 
110,399 
71,317 
35,088 


* 2.8 

- 6.5 
.15.4 
. 5.9 

- 3.3 


21,255 
8,390 
54,374 
34,815 
17 , 404 


. 7.1 

- 2.3 

- 0.9 

- 0.3 
♦ 0.6 


30UTU ATLANTIC 

District of Columbia 
Virginia 


64 


48 


16 


20,949 


20,621 


20,871 


22,306 


19,996 


20,707 


84,747 


-16.9 


40 , 703 


- 2.1 


11 
6 


10 
5 


1 
1 


4,749 
4,880 


4,513 
4,894 


4,829 
4,951 


5,057 
5,097 


4,812 
4,206 


4,924 
4,402 


19 , 143 
19,822 


-20.7 
-13.2 


9,736 
8,608 


. 5.1 
-11.9 


EAST SOUTH CENTRAL 
Kentucky 


21 


IS 


6 


15,075 


14,079 


16,340 


18,192 


14,433 


14,986 


63,686 


♦ 5.2 


29.419 


- 0.9 


13 


9 


4 


5,337 


4.995 


6,111 


6,642 


5,457 


5,645 


23,585 


- 6.5 


11,102 


. 2.5 


WEST SOUTH CENTRAL 

MOUNTAIN 
Colorado 
Idaho 
Montana 


43 


37 


6 


18,571 


18,233 


17,671 


13,688 


16,597 


17 , 446 


73,163 


- 0.3 


34,043 


- 7.5 


30 


25 


5 


23,484 


24 . 704 


26,606 


29,342 


25,945 


26,410 


104,136 


+ 9.4 


52,355 


. 8.6 


a 

8 


7 
7 


1 
1 


4,953 
8,991 
7,829 


5,555 
8,877 
8,196 


6,859 
9,259 
8,562 


7,629 
10,172 
9,216 


6,657 
9,294 
8,013 


6,920 
9,117 
8,179 


24,996 
37 , 299 
33,803 


- 0.3 
. 6.6 
.10.8 


13,577 
18,411 
16,192 


.29.2 
. 3.0 
. 1.0 


PACIFIC 
California 
Oregon 
Washington 


408 


311 


97 


235,499 


246,077 


258,829 


265,305 


243,299 


251,968 


1.005.710 


.14.3 


495.267 


. 2.8 


290 
41 
77 


219 
32 
60 


71 

* 

17 


162,674 
43,795 
29,030 


169 , 722 
46,292 
30,063 


176,694 
51.123 
31,012 


179,351 
54,340 
31.614 


167,459 
47.431 
28,359 


169,629 
53,252 
29 , 087 


688,441 
195,550 
121,719 


.13.7 
.22.2 
.10.3 


337,088 

100,733 

57,446 


. 1.4 
.11.8 
- 2.8 


Cities of more than 
500,000 Population 




























Buffalo 
Chicago 
Cleveland 
Detroit 
Los Angeles 


13 

159 

33 

27 

56 


16 
122 
24 
21 
38 


2 

37 
9 
6 

18 


14,963 
79 , 253 
11,553 
16,312 
26,543 


14,786 
83,036 
13,296 
16,068 
26.493 


14.711 
85 , 680 
12 , 403 
16.176 
28.064 


17,486 
93,504 
13,666 
18,705 
30,273 


14,576 
84,146 
11,121 
17 , 358 
26,050 


14,848 
86,118 
11,183 
16,494 
25,323 


61,946 

341,473 

50,918 

67,261 

111,373 


-10.7 
.21.5 
.33.8 
* 3.9 
.32.7 


29 , 424 
170,264 
22,309 
33,852 
51,373 


- 1.1 

- 4.9 
-10.2 
. 4.5 

- 3.1 


Milwaukee 
New York 
Pittsburgh 
San Francisco 
St. Louis 


33 
543 
24 
38 
10 


20 

382 

19 

31 

7 


13 

161 

5 

7 

3 


10,573 
245,196 
17 , 537 
28,518 
12,032 


10,891 
244,874 
17,472 
29,390 
12,411 


10,761 
233,505 
16,827 
29,414 
12,495 


11,415 
260,420 
19,118 
30.644 
13,767 


10,731 
250,038 
19,283 
27,527 
12,140 


10,853 
249 , 694 
19.964 
28,181 
12,045 


43,640 
983,995 

70 , 954 
117,966 

50 , 705 


♦ 18.9 

♦ 0.7 
.12.9 
- 1.7 
.12.4 


21 , 634 
499,732 
39 , 247 
55,708 
24,185 


► 0.3 
. 2.0 
.12.1 

- 3.8 

- 1.1 


States and cities wit 
included in their respective g 


ft Hue or 
rogrofhic 


leu stores 
division tc 


reporting 
tali. 


or with a 


ample of le 


s than teve 


» percent of 


the 1935 s 


lies are not 


shown separate. 


If. Data 


or such Slates 


are 


Note: Pay roll dote not incl 


ide compi 


motion tc 


r servicer 


of proprieto 


ft of untnco 


porated bust 


nesses, and 


cannot be CC 


mpared with 


sales without e 


djustment 


tor proprietors 


services- 



rZ^T DEPARTMENT OF COMMERCE Preliminary report 

Bureau of the Census pag " 

Washington 

Census Survey of Business: 1937-38 
Retail Distribution 



MEN'S CLOTHING AND FURNISHINGS STORES (CHAINS ONLY) 



Thirty-one men's clothing and furnishings chain organizations, operating 540 stores 
throughout the country with aggregate sales of $59,842,000 in 1937, reported to the Bureau of the 
Census that their sales for the first half of 1938 were off 14.4 percent as compared with the same 
period of 1937. The first quarter of 1933 showed a loss of 21.4 percent and the second quarter a 
loss of 8.5 percent in comparison with the corresponding quarters of 1937. Their 1937 sales rep- 
resent an increase of 21.9 percent as compared with a total of $49,100,000 for 486 stores in 1935, 
the latest year covered by a regular Business Census. These are among the conclusions announced 
today by William L. Austin, Director, Bureau of the Census, in a preliminary report issued in con- 
nection with the Census Survey of Business for 1937-38. 

A comparison with previous Census totals follows: 

Men's Clothing and Furnishings Stores - Chains 

Change from 
Stores Sales Preceding Period 

1929 Census 2,815 $252,354,000 

1933 Census 1,693 107,553,000 -57. 4£ 

1935 Census 1,592 138,528,000 +28.6$ 

Identical chain organizations included in this Survey: 

Year 1935 486 49,100,000 

Year 1937 540 59,842,000 +21.9$ 

First Half 1937 (31 organizations) 29,122,000 

First Half 1938 (31 organizations) 24,923,000 -14.4$ 

Sales 

The total volume of sales for 1937 was distributed by quarters as follows: First quar- 
ter, 22.4 percent; second quarter, 26.2 percent; third quarter, 18.2 percent; fourth quarter, 33.2 
percent. All geographic divisions show sales increases from 1935 to 1937. A comparison of the 
first half of 1938 with the first half of 1937 shows decreases for all divisions, ranging from 5.0 
percent for the West South Central Division to 20.8 percent for the East North Central Division. 

Pay Roll 



Total store pay roll (not including central-office nor warehouse pay rolls) amounted to 
$5,904,000 for 1937, representing an increase of 26.0 percent over the total for 1935. For the 
first half of 1938 a pay roll of $3,184,000 was reported, a decrease of 2.9 percent as compared with 
the same period of 1937. A summary comparison of pay roll and sales follows: 

Percent Change 
Sales Pay Roll 

Year 1937 compared with 1935 +21.9 +26.0 

First half 1938 compared with first half 1937 -14.4 - 2.9 



Page 2 

Size of Sample 

The stores included in this Survey constitute a sample of 35 percent in sales, and 31 per- 
cent in number of all men's clothing and furnishings chain stores shown in the 1935 Census. A sum- 
mary follows: 

Stores Sales in 1935 

1935 Census 1,592 #138,528,000 

1937 Survey 486 49,100,000 

Percent Sample 31$ 35% 

Identical Chain Units (Stores) 

Tables are shown in this, report for 414 identical chain units for which separate and 
comparable data are available for both 1937 and 1935. A similar report for identical independent 
stores in the men's clotning and furnishings trade was issued recently. Following is a comparison 
of percentage changes in sales and pay roll for identical chain organizations, chain units and 
independent stores: 

Percent Change 



Year 1935 To First Half 1937 To 

Year 1937 First Half 1938 

Sales Pay Roll Sales Pay Roll 



Identical chain organizations (31) +21.9 +26.0 -14.4 -2.9 
Identical chain units (414) +19.6 +21.8 -15.4 -1.4 

Identical independent stores (2,646) +17.9 +20.9 -16.7 -4.5 

Tables 1 and 2 show sales and pay roll for identical cnains, by quarters and geographic 
divisions and Tables 1A and 2A show the same information for the 414 identical chain units. 

Scope of Survey 

The data contained in this report were supplied by 31 men's clothing and furnishings chain 
organizations which submitted returns for the current Census Survey of Business prior to the closing 
date. This report is not intended to present a complete picture of the business done by men's 
clothing and furnishings retail chains, but rather to provide a reliable indicator of trends since 
the last regular Business Census. The canvass for the Survey was conducted by mail from lists com- 
posed only of chains included in the 1935 Census of Business. Reporting for this Survey, was volun- 
tary; hence, some chains failed to cooperate or delayed their returns beyond the closing date. For 
convenience in evaluating the importance of the stores included, percentage columns are carried in 
the accompanying sales table which show the weight of sample by geographic divisions. 

- - 

This is one of a series of retail reports issued in connection with the Census Survey of 
Business: 1937-38. It will be followed promptly by similar releases for other kinds of business, 
and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided by the 
Works Progress administration. The project is under the direction of Fred A. Gosnell, Chief Statis- 
tician, who was also in charge of previous Business Censuses. Retail Trade reports are prepared 
under the immediate supervision of James 0. Reid. 























































Pace 3 


CENSUS SURVEY OF BUSINESS: 1937-38 

MEN'S CLOTHING AND FURNISHINGS STORES (chains on/« i 


RETAIL DISTRIBUTION 


TABLE 1.-SALES, BY QUARTERS FOR 1938 (.FIRST HALF)aND 1937; AND FOR THE YEAR 1935 




IDENTICAL CHAIN ORGANIZATIONS, BY GEOGRAPHIC DIVISIONS 






[Represents all anils (stores), including new and discontinued anils, operated during the period covered] 




GEOGRAPHIC DIVISION 


Size And Proportion Op Sample 


Sales By Quarters. 1937-38 l.<u ooo) 


Year 1937 


First Half 1938 


Number 

Of 
Chains 
Includ- 
ed In 
1937-38 
Survey 


Number 

Of 

Units 

Reported 


1935 Sales 
Of Units 
Included 
In 1937-38 

Survey 

(add 000) 


Percent 
Of Such 

Sales 
To All 

Sales 
In 1935 
Census 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Sales 
(mm oool 


Percent 
Chance 

From 

1935 


Sales 


Percent 
Chance 

From 

First. 

Half 

1937 


1937-38 


1935 


UNITED STATES 

Men's clothing- 
furnishings stores 
Men's furnishings stores 


31 


540 


486 


$49,100 


35.4 


113,425 


$15,697 


$10,897 


$19,823 


$10,553 


$14,370 


$59,842 


♦21.9 


$24,923 


-14.4 


22 
9 


306 
234 


282 
204 


39,182 
9,918 


-- 


10,810 
2,615 


12,608 
3,089 


8,696 
2,201 


15,503 
4,320 


8,536 
2,017 


11,375 
2,995 




47,617 
12,225 


♦21.5 

♦23.3 


19,911 
5,012 


-15.0 
-12.1 


New England 


12 


41 


39 


3,864 


26.4 


901 


1,130 


760 


1,313 


633 


1,020 




4,104 


♦ 6.2 


1,653 


-16.6 


Middle Atlantic 


IB 


195 


185 


24,757 


36.6 


7,390 


7,976 


5,745 


10,088 


6,032 


7,553 




31,199 


♦26.0 


13,585 


-11.6 


East North Central 


18 


171 


149 


14,310 


45.5 


3,706 


4,754 


2,993 


5,767 


2,650 


4,050 




17,220 


♦20.3 


6,700 


-20.8 


West North Central 


8 


34 


30 


2,329 


35.2 


503 


644 


414 


873 


425 


638 




2,434 


♦ 4.5 


1,063 


- 7.3 


South Atlantic 


7 


40 


39 


1,416 


20.5 


385 


472 


319 


653 


305 


451 




1,829 


+29.2 


756 


-11.8 


East South Central 


5 


19 


14 


591 


30.8 


157 


225 


139 


336 


133 


202 




853 


♦44.3 


335 


-12.3 


Vest South Central 


4 


26 


22 


1,403 


38.7 


296 


386 


437 


608 


299 


349 




1,727 


♦23.1 


648 


- 5.0 


Mountain and Pacific 


3 


12 


8 


430 


4.7 


87 


110 


94 


165 


76 


107 




476 


♦10.7 


183 


- 7.1 






MEN'S CLOTHING AND FURNISHINGS STORES {chains only) 






TABLE 2.-PAY ROLL, BY QUARTERS FOR 1938(FIRST HALF) AND 1937 






IDENTICAL CHAIN ORGANIZATIONS, BY GEOGRAPHIC DIVISIONS 






Represents all units {stores), including new and discontinued units, operated during the period covered] 




GEOGRAPHIC DIVISION 


Number 

Of 
Chains 

INCLUD- 

ed In 
1937-38 
Survey 


Number 

Of 

Units 

Reported 


Pay Roll By Quarters, 1937-38 («r .*) 


Year 1937 


First Half 


1938 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Pay Roll 

(om nolo) 


Percent 

Chance 

From 

1935 


Pay Roll 

(m* note) 


Percent 
Change 
From 
First- 
Half 
1937 


1937-38 


1935 


DNITED STATES 

Men's clothing- 
furnishings stores 
Men's furnishings stores 


31 


540 


486 


♦1,495,571 


$1,782£91 


$1,545,408 


$2,078,696 


(1,427,464 


$1,756,419 


$6,903 


,866 


♦26.0 


$3,183,903 


- 2.9 


22 
9 


306 
234 


282 

204 


y.99,478 
297,193 


1,437,989 
344,902 


1,200.630 
344,776 


1,678,630 
400,268 


1,097,325 
330,159 


1,402,982 
353,437 


5,516 
1,387 


,727 
.141 


♦30.1 
♦ 11.8 


2,500,307 
683,596 


- 5.2 
♦ 6.3 


New England 


12 


41 


39 


102,912 


118,992 


109,756 


136,672 


90,734 


114,419 


468 


,534 


♦ 8.7 


205,153 


- 7.3 


Middle Atlantic 


18 


195 


185 


814,204 


996,384 


843,241 


1,124,414 


798,482 


950,259 


3,778 


,243 


♦29.0 


1,748,741 


- 3.4 


East North Central 


18 


171 


149 


398,771 


467,694 


401,694 


534,783 


354 , 190 


487,842 


1,602 


942 


♦25.1 


842,032 


- 2.8 


West North Central 


8 


34 


30 


61,249 


68,798 


61,941 


84,810 


58,387 


70,696 


276 


798 


♦13.0 


129,083 


- 0.7 


South Atlantic 


7 


40 


39 


43,989 


47,710 


46,224 


57 , 564 


42,600 


46,802 


195 


487 


♦25.2 


89,402 


- 2.5 


East South Central 


5 


19 


14 


18,842 


21,050 


19,514 


28,551 


20,181 


24,208 


87 


957 


♦58.0 


44,389 


♦11.3 


Vest South Central 


4 


£8 


22 


43,691 


47,996 


48,737 


78,834 


49,714 


47,845 


219 


258 


♦34.0 


97,559 


♦ 6.4 


Mountain and Pacific 


3 


12 


8 


13,013 


14,267 


14,299 


33,070 


13,196 


14,348 


74 


649 


♦25.6 


27,544 


♦ l.C 


Note . Pay run does not include compensation for the personnel of central offices and warehouses. 






Slate* Comprising Geographic DivltloRC 






NEW ENCLAND~Conn. r Main*, Mow., N. H., R. 1., Vt EAST SOUTH CENTRAL-AIa., Ky., Mlw., Turn. 

MIDDLE ATLANTIC-N. 1., N. Y., Pa. WEST SOUTH CENTRAL-AHL, La., OUc, Tn. 

EAST NORTH CENTRAL-IU., lad., Mich., Ohio, Wss MOUNTAIN— Arts.. Colo., /aaho, Mont.. Neo.. N. Mom., Utah. Woo. 

WEST NORTH CENTRAL -Jotao. Kan... Mian., Mo., Nahr., N. Dak., S. Dak. PACIFIC— Calll., Orej.. Wash. 

SOUTH ATLANT/C -..Del., D. C, Fla., Co., Mi., N. C, S. C, Vs., W. V«. 





Page 4 



CENSUS SURVEY OF BUSINESS: 1937-38 RETAIL DISTRIBUTION 

MEN'S CLOTHING AND FURNISHINGS STORES ichams only) 


TABLE 1A .--SALES, BY QUARTERS FOR 1938(fIRST HALf)aND 1937; AND FOR THE YEAR 1935 


IDENTICAL CHAIN UNITS (STORES ), BY GEOGRAPHIC DIVISIONS 


GEOGRAPHIC DIVISION 


Size And Proportion Of Sample 


Sales By Quarters, 1937-38 1— oool 


Year 1937 


First Half 1938 


Number 

Of 
Stores 
Includ- 
ed In 
1937-38 
Survey 


Percent 
Of Such 
Stores 
To All 
Stores 
In 193S 
Census 


1935 Sales 
Of Stores 
Included 
In 1937 38 
Survey 

(add 000) 


Percent 
Of Such 

Sales 
To All 

Sales 
In 1935 
Census 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Saif.s 

1 add 000) 


Percent 

Chance 

From 

1935 


Sales 

(.dd 000) 


Percent 
Chance 
From 
First 
Half 
1937 


UNITED STATES 

lien* a clothing- 
furnishings stores 

Men's furnishings 
stores 


414 


26 


543,606 


31 


$11,824 


$13,693 


$9,518 


$17,097 


$9,261 


$12,327 


$52,132 


♦19.6 


$21,588 


-15.4 


845 
169 


" 


34,423 
9,183 


" 


9,459 
2,365 


10,930 
2,763 


7,575 
1,943 


13, 354 
3,743 


7,485 
1,776 


9,757 
2,570 


41,318 
10,814 


♦20.0 
♦17.8 


17,242 
4,346 


-15.4 

-15.3 


New England 


33 


20 


3,072 


21 


785 


991 


664 


1,149 


554 


897 


3,589 


♦16.8 


1,451 


-18.3 


Middle Atlantic 


159 


26 


21,493 


33 


6,379 


6,856 


4,986 


8,556 


5,242 


6,345 


26,777 


♦24.6 


11,587 


-12.5 


East North Central 


130 


35 


13,627 


43 


3,417 


4,284 


2,705 


5,252 


2,444 


3,653 


15 , 658 


+14.9 


6,097 


-20.8 


West North Central 


£6 


31 


2,254 


34 


481 


611 


394 


817 


393 


591 


2,303 


♦ 2.2 


984 


- 9.9 


South Atlantic 


32 


25 


1,271 


18 


349 


423 


280 


554 


275 


401 


1,606 


+26.4 


676 


-12.4 


East South Central 


13 


28 


589 


31 


141 


196 


124 


285 


109 


166 


746 


+26.7 


275 


-18.4 


West South Central 


15 


27 


994 


27 


201 


249 


291 


352 


188 


204 


1,093 


+10.0 


392 


-12.9 


Mountain and Pacific 


6 


4 


306 


3 


71 


83 


74 


132 


56 


70 


360 


+17.6 


126 


-18.2 


MEN'S CLOTHING AND FURNISHINGS STORES i chains only) 


TABLE 2 A.- PAY ROLL, BY QUARTERS FOR 1938(FIRST HALF) AND 1937 


IDENTICAL CHAIN UNITS (STORES) , BY GEOGRAPHIC DIVISIONS 


GEOGRAPHIC DIVISION 


Number 

Of 
Stores 
Includ- 
ed In 
1937-38 
Survey 


Payroll Quarters. 1937-38 U~ noit) 


Year 1937 


First Half 1938 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


FOURTH 

Quarter 
1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Pay Roll 

( ,ee note ) 


Percent 
Chance 

From 

1935 


Pay Roll 

(•« not.) 


Percent 
Chance 
From 
First 
Half 
1937 


UNITED STATES 

Men's clothing-furnishings stores 
Men's furnishings stores 


414 


$1,286,162 


41,533,246 


$1,320, 789 


$1,755,061 


$1,240, 766 


$1,540,099 


$5,895,258 


4-21.8 


$2,780,865 


- 1.4 


245 

169 


1,019,292 
266,870 


1,226,284 
306,962 


1,015,396 

305,393 


1.407,029 
348,032 


949,456 
291,310 


1,232,904 
307,195 


4,668,001 
1,227,257 


♦ 25.9 

* 8.3 


2,182,360 
598,505 


- 2.8 
♦ 4.3 


New England 


33 


86,908 


100,120 


92,313 


114,832 


76 , 750 


97,781 


394,173 


+ 26.3 


174,531 


- 6.7 


Middle Atlantic 


159 


681,873 


852,895 


713,701 


943,274 


699,504 


841,693 


3 , 191 , 743 


+24.3 


1,541,197 


♦ 0.4 


East North Central 


• 130 


367,099 


416,402 


360,505 


480,119 


319,581 


439,016 


1,624,125 


♦ 18.1 


758,597 


- 3.2 


West North Central 


26 


56 , 741 


63,721 


56,948 


75,746 


51,285 


63,370 


253,156 


♦ 8.1 


114,655 


- 4.6 


South Atlantic 


32 


39,279 


42,119 


40,346 


48,905 


38,303 


42,004 


170,649 


♦ 25.7 


80,307 


- 1.3 


East South Central 


13 


16,150 


17,687 


16,843 


22,869 


15,522 


18,134 


73,549 


♦ 32.7 


33,656 


- 0.5 


West South Central 


15 


27,245 


29,593 


29,688 


45,237 


30,826 


29,220 


131,763 


♦ 13.0 


60,046 


♦ 5.6 


Mountain and Pacific 


6 


10,867 


10,709 


10,445 


24,079 


8,995 


8,881 


56,100 


♦ 26.8 


17,876 


-17.1 


Note Pay roll does not include compensation for the personnel of central offices and warehouses. 


Stale* Comprising Geographic DiLmionj. 


NEW ENCLAND-.-Cnn., Mam., M«^, N. H., (t ,., VI. EAST SOUTH CENTRAL-AI.., K,.. Mta, T.nn 

MIDDLE ATLANTIC -N. J., N. Y.. C. WEST S0UTH C ENTRAL~A,K La.. 0.1... T„ 

EAST NORTH CENTRAL...™., M, MM,.. Onto, Wfc, UOVNTAIN-Art... C.I. . Waaa. Man... N-. N. Max, Wan W„o 

WEST NORTH CENTRAL- Ja»a, Kant. Minn., M«.. N.kr., N. Da*., S. Dak. MCIflC~C.ll/., On,.. W~n 

SOUTH ATLANTIC -DA, D. C, flo., C, M<L, N. C, S. C, V... W. Va. 


• 



Immediate „ ,. , 

Reie„e DEPARTMENT OF COMMERCE ,'7^ T** 

„ , , _ 14 pages ) 

Hureau of the Census 
Washington 

Census Survey of Business: 1937-38 
Retail Distribution 



MEN'S CLOTHING AND FURNISHINGS STORES (EXCEPT CHAINS) 

More than 2,600 independent men's clothing and furnishings stores throughout the 
country, with aggregate sales in 1937 of $130,637,000, reported to the Bureau of the Census 
that their sales for the second quarter of 1938 increased 29.2 percent over the preceding 
quarter. Sales during the first half of 1938 were off 16.7 percent as compared with their 
sales for the same period of 1937. The first quarter of 1938 showed a loss of 18.1 percent 
and the second quarter a loss of 15.7 percent in comparison with the corresponding quarters 
of 1937. Compared with 1935, the latest year covered by a regular Business Census, their 
1937 sales represent an increase of 16.2 percent. These are among the conclusions announced 
today by William L. Austin, Director, Bureau of the Census, in a preliminary report issued 
in connection with the Census Survey of Business for 1937-38. 

A comparison of previous Census totals for number and sales of men's clothing and 
furnishings stores, excluding chains, follows: 





Stores 


Sales 


Change from 
Preceding Period 


1929 Census 
1933 Census 
1935 Census 


25,382 
17,798 
19,322 


$940,368,000 
381,551,000 
521,089,000 


-59.4$ 
♦36.6$ 


;ical stores included in Survey: 






Year 1935 
Year 1937 


2,646 
2,646 


112,440,000 
130,637,000 


+16.2$ 


First Half 1937 
First Half 1938 


2,646 
2,646 


59,967,000 
49,924,000 


-16.75S 



Sales 

All geographic divisions and all States, with the exception of Nebraska, show sales 
increases from 1935 to 1937. For the first half of 1938, all geographic divisions show de- 
creases as compared with the first half of 1937, ranging from 7.7 percent in the West South 
Central States to 23.4 percent in the East North Central Division. 

Pay Roll 

Of the 2,646 stores included in the Survey, 407 reported no paid employees. The re- 
maining 2,239 stores reported pay roll, exclusive of the services of proprietors, to the amount 
of $16,443,000 for 1937, representing an increase of 20.9 percent over the total for 1935, and 
17,435,000 for the first half of 1938, a decrease of 4.5 percent as compared with the same pe- 
riod of 1937. A summary comparison of pay roll and sales follows: 

Percent Change 
Sales Pay Roll 

Year 1937 compared with 1935 +16.2 +20.9 

First Half 1938 compared with first half 1937 -16.7 - 4.5 



Page 2 

Size of Sample 

The stores included in the Survey constitute a sample of 22 percent in sales, and 14 
percent in number of all men's clothing and furnishings stores (except units of chains) shown in 
the 1935 Census. A summary follows: 



Stores 



Sales in 1935 



1935 Census 19,322 
1937 Survey 2,646 
Percent Sample 14$ 



#521,089,000 
112,440,000 

22$ 



Compared with the above average size of sample, the proportion of coverage for prin- 
cipal cities is as follows: 





Size of 


Sample 




Size of 


Sample 


City 


Stores 


Sales 


City 


Stores 


Sale 3 




% 


* 




36 


* 


Baltimore 


9 


23 


Milwaukee 


\z 


13 


Boston 


9 


25 


New York 


10 


17 


Buffalo 


13 


59 


Philadelphia 


7 


19 


Chicago 


9 


13 


Pittsburgh 


17 


23 


Cleveland 


10 


16 


San Francisco 


18 


43 


Detroit 


11 


23 


St. Louis 


15 


43 


Los Angeles 


15 


23 








Kinds of Business and 


Tabl es 











The stores covered in this report represent the two kind-of -business classifications 
carried in the regular Business Censuses as "Men's Clothing and Furnishings*' (clothing stores 
with or without furnishings) and "Men's Furnishings" (stores primarily selling furnishings). 
Separate figures for chains and independents, by States, are not available for 1935 for either 
of these two classifications, therefore, the statistics are shown in combination except for the 
United States totals. Attached are tables showing sales and pay roll for each quarter by geo- 
graphic divisions, States, and principal cities. Separate figures are not shown in the tables 
for States for which the sample represents less than 10 percent of the 1935 sales. However, 
data for the States omitted are included in the totals of their respective geographic divisions. 

Scope of Survey 

The data contained in this report were supplied by 2,646 men's clothing and furnish- 
ings stores other than units of chains, which submitted returns for the current Census Survey 
of Business prior to the closing date. This report is not Intended to present a complete pic- 
ture of the retail business of men's clothing and furnishings stores. The canvass for the 
Survey was conducted by mail from lists composed only of stores included in the 1935 Census of 
Business. Stores with 1935 sales of less than #5,000, and those which came into existence 
since 1935 were not canvassed, and those which have gone out of business necessarily are omit- 
ted. Reporting for this Survey was voluntary; hence, some stores failed to cooperate or delayed 
their returns beyond the closing date. For convenience In evaluating the importance of the 
stores included, percentage columns are carried in the accompanying sales table which show the 
weight of sample by States. 

- - 



This is one of a series of retail reports issued in connection with the Census Survey 
of Business: 1937-38. It will be followed promptly by similar releases for other kinds of 
business, and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and 
is nation-wide in scope. It Is being conducted by the Bureau of the Census with funds provided 
by the Works Progress Administration. The project Is under the direction of Fred A. Gosnell, 
Chief Statistician, who was also in charge of previous Business Censuses. Retail trade reports 
are prepared under the iirmedl ate supervision of James 0. Reid. 































Page 3 


CENSUS SURVEY OF BUSINE. 


















— —— 












MEN'S CLOTHING AND FURNISHINGS STORES (except chains 


) 




RETAIL U13IK1BUUUN 




TABLE l.-SALES, BY QUARTERS FOR I938(FIRST HALFjAND 1937; 


AND FOR THE YEAR 1935 










FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, 


STATES AND PRINCIPAL CITIES 










Size > 


^nd Prop 


ortion Of Sample 




Sales By Quarters. 1937-38 


iadd 000) 




Year 1937 


First Half 1938 


Number 


Percent 


1935 Sales 


Percent 






















DIVISION, STATE 


Or 


Of Such 


Of Stores 


Of Such 




















Percent 


And 


Stores 


Stores 


Included 


Sales 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 




Chance 


CITY * 


Includ- 


To All 


In 1937-38 


To All 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Sales 


Change 


Sales 


From 




ed In 


Stores 


Survey 


Sales 


1937 


1937 


1937 


1937 


1938 


1938 




From 




First 




1937-38 


In 1935 




In 1935 
















1935 




Half 




Survey 


Census 


(add 000) 


Census 














(aid 000) 




(add 000) 


1937 


UNITED STATES 
Men's clothing-furnish- 
ings stores 


2,646 


14 


$112,440 


22 


$26,599 


$33,368 


$27,632 


#43,038 


$21,785 


$28,139 


$130,637 


♦16.2 


$49,924 


-16.7 


1,875 





95,236 





22,433 


27,909 


22,865 


36,199 


18,320 


23,527 


109,406 


+14.9 


41 847 


-16.9 
-16.1 


Men's furnishings stores 


771 


— 


17,204 


— 


4,166 


5,459 


4,767 


6,839 


3,465 


4,612 


21,231 


+23.4 


8,077 


NEW ENGLAND 
Connecticut 


227 


13 


8,047 


18 


1,815 


2,414 


1,928 


2,860 


1,529 


2,123 


9,017 


+12.1 


3,652 


-13.6 


53 


14 


1,389 


13 


336 


428 


352 


536 


264 


355 


1,652 


+18.9 


619 


-19.0 


Maine 


35 


16 


955 


22 


191 


271 


238 


314 


161 


239 


1,014 


+ 6.2 


400 


-13.4 
-14.6 


Massachusetts 


95 


12 


4,373 


20 


1,032 


1,349 


1,027 


1,534 


844 


1,189 


4,942 


+13.0 


2,033 


New Hampshire 


14 


10 


529 


16 


94 


151 


129 


210 


136 


150 


584 


+10.4 


286 


+16.7 


Rhode Island 


19 


17 


488 


18 


105 


131 


108 


152 


74 


109 


496 


» 1.6 


183 


-22.5 


Vermont 


11 


17 


313 


22 


57 


84 


74 


114 


50 


81 


329 


+ 5.1 


131 


- 7.1 


KIDDLE ATLANTIC 
New Jersey 


773 


12 


33,354 


22 


7,871 


9,711 


7,830 


12,239 


6,365 


8,072 


37,651 


♦ 12.9 


14,437 


-17.9 


94 


12 


2,934 


18 


677 


927 


727 


1,234 


538 


821 


3,565 


♦21.5 


1,359 


-15.3 


New York 


412 


12 


21,268 


23 


4,815 


5,831 


4,710 


7,233 


3,945 


4,888 


22,589 


+ 6.2 


8,833 


-17.0 


Pennsylvania 


267 


14 


9,152 


21 


2,379 


2,953 


2,393 


3,772 


1,882 


2,363 


11,497 


♦ 25.6 


4,245 


-20.4 


EAST NORTH CENTRAL 
Illinois 


633 


15 


27,397 


24 


6,849 


8,636 


6,914 


11,123 


5,220 


6.647 


33.522 


+22.4 


11,867 


-23.4 


176 


14 


6,690 


21 


1,689 


2,156 


'1,682 


2,791 


1,352 


1,781 


8,318 


♦ 24.3 


3,133 


-18.5 


Indiana 


95 


21 


4,397 


34 


1,043 


1,313 


1,063 


1,746 


807 


1,014 


5,165 


♦17.5 


1,821 


-22.7 


Michigan 


126 


16 


5,761 


25 


1,434 


1,810 


1,425 


2,244 


1,020 


1,203 


6,913 


+20.0 


2,223 


-31.5 


Ohio 


159 


14 


7,845 


25 


2,092 


2,561 


2,105 


3,294 


1,563 


1,965 


10,052 


+28.1 


3,528 


-24.2 


Wisconsin 


77 


16 


2,704 


18 


591 


796 


639 


1,048 


478 


684 


3,074 


+13.7 


1,162 


-16.2 


WEST NORTH CENTRAL 
Iowa 


284 


14 


10,234 


20 


2,125 


2,784 


2,395 


3,908 


1,865 


2,559 


11,212 


+ 9.6 


4,424 


- 9.9 


70 


15 


2,036 


18 


406 


528 


451 


792 


364 


513 


2,177 


♦ 6.9 


877 


- 6.1 


Kansas 


37 


13 


1,361 


18 


266 


344 


313 


490 


242 


310 


1,413 


♦ 3.8 


552 


- 9.5 


Minnesota 


68 


15 


2,553 


19 


554 


742 


676 


997 


508 


638 


2,969 


+16.3 


1,146 


-11.6 


Missouri 


53 


14 


2,588 


27 


592 


750 


559 


1,020 


471 


703 


2,921 


+12.9 


1,174 


-12.5 


Nebraska 


23 


12 


629 


12 


112 


150 


133 


212 


98 


127 


607 


- 3.5 


225 


-14.1 


North Dakota 


15 


18 


654 


28 


112 


160 


165 


247 


105 


160 


684 


+ 4.6 


265 


- 2.6 


South Dakota 


18 


17 


413 


19 


83 


110 


98 


150 


77 


108 


441 


♦ 6.8 


185 


- 4.1 


SOUTH ATLANTIC 
Delaware 


184 


11 


9,362 


19 


2,328 


2,746 


2,180 


3,624 


2,026 


2,406 


10,878 


+16.2 


4,432 


-12.7 


6 


10 


787 


40 


198 


239 


187 


317 


165 


198 


941 


+19.6 


363 


-16.9 


District of Columbia 


19 


14 


1,428 


23 


337 


343 


317 


469 


305 


317 


1,466 


» 2.7 


622 


- 8.5 


Florida 


22 


10 


816 


15 


292 


252 


165 


316 


278 


230 


1,025 


♦25.6 


508 


- 6.6 


Georgia 


21 


13 


1,086 


17 


263 


343 


£51 


444 


228 


333 


1,301 


+19.8 


561 


- 7.4 


Maryland 


25 


9 


1,261 


20 


372 


399 


328 


502 


302 


307 


1,601 


♦27.0 


609 


-21.0 


North Carolina 


21 


9 


829 


13 


175 


228 


174 


325 


149 


203 


902 


♦ 8.8 


352 


-12.7 


South Carolina 


12 


10 


611 


19 


134 


183 


138 


239 


107 


152 


694 


♦13.6 


259 


-18.3 


Virginia 


33 


13 


1,538 


20 


329 


472 


367 


618 


298 


439 


1,786 


♦16.1 


737 


- 8.0 


West Virginia 


25 


12 


1,006 


18 


228 


287 


253 


394 


194 


227 


1,162 


+15.5 


421 


-18.3 


EAST SOUTH CENTRAL 
Kentucky 


63 


10 


3,678 


19 


871 


1,170 


885 


1,401 


748 


955 


4,327 


+17.6 


1,703 


-16.6 


25 


12 


2,155 


28 


542 


681 


530 


825 


456 


550 


2,578 


♦19.6 


1,006 


-17.7 


Mississippi 


6 


7 


229 


13 


49 


69 


58 


104 


49 


69 


280 


♦22.3 


118 


- 0.0 


Tennessee 


24 


14 


1,076 


17 


239 


354 


247 


389 


208 


285 


1,229 


♦14.2 


493 


-16.9 


WEST SOUTH CENTRAL 
Louisiana 


97 


11 


3,543 


12 


779 


1,134 


904 


1,491 


732 


1,034 


4,308 


+21.6 


1,766 


- 7.7 


20 


14 


642 


15 


136 


212 


158 


285 


140 


206 


791 


+23.2 


346 


- 0.6 


Oklahoma 


16 


10 


1,059 


18 


214 


292 


228 


385 


206 


261 


1,119 


+ 5.7 


467 


- 7.7 


Texas 


55 


12 


1,663 


10 


388 


574 


474 


742 


354 


523 


2,178 


+31.0 


877 


- 8.8 


MOUNTAIN 
Arizona 


77 


15 


2.858 


22 


626 


821 


775 


1,112 


530 


739 


3,334 


+16.7 


1,269 


-12.3 


9 


IB 


328 


29 


86 


103 


80 


127 


75 


86 


396 


♦20.7 


161 


-14.8 


Colorado 


17 


11 


914 


26 


201 


256 


243 


361 


170 


235 


1,061 


+16.1 


405 


-11.4 


Idaho 


9 


20 


278 


25 


52 


78 


81 


117 


43 


67 


328 


+18.0 


110 


-15.4 


Montana 


14 


14 


410 


16 


87 


111 


117 


143 


67 


97 


458 


+11.7 


164 


-17.2 


Nevada 


4 


15 


162 


31 


31 


52 


44 


55 


29 


45 


182 


+12.3 


74 


-10.8 


Utah 


13 


20 


420 


26 


91 


124 


110 


169 


82 


116 


494 


♦17.6 


198 


- 7.9 


Wyoming 


8 


16 


248 


19 
30 


53 


65 


69 


97 


42 


64 


284 


+14.5 


106 


-10.2 


PACIFIC 
California 


308 


19 


13,967 


3,335 


3,952 


3,821 


5,280 


2,770 


3,604 


16,388 


+17.3 


6,374 


-18.5 


218 


19 


10,938 


32 


2,693 


3,093 


2,924 


4,113 


2,210 


2,880 


12,823 


♦ 17.2 


5,090 


-12.0 


Oregon 


25 


18 


977 


22 


201 


258 


294 


357 


190 


232 


1,110 


♦13.6 


422 


- 8.1 


Washington 


65 


22 


2,052 


23 


441 


601 


603 


810 


370 


492 


2,455 


♦19.6 


862 


-17.3 


Cities of more than 






























500,000 Population 


Baltimore 


18 


9 


970 


23 


305 


312 


257 


385 


250 


232 


1,259 


+29.8 


482 


-21.9 


Boston 


14 


9 


1,543 


25 


340 


454 


304 


493 


289 


459 


1,591 


+ 3.1 


748 


- 5.8 


Buffalo 


14 


13 


3,129 


59 


778 


943 


815 


1,230 


621 


712 


3,766 


♦ 20.4 


1,333 


-22.5 


Chicago 


56 


9 


2,042 


13 


583 


715 


535 


818 


465 


547 


2,651 


+29.8 


1,012 


-22.0 


Cleveland 


17 


10 


835 


16 


265 


291 


274 


323 


203 


248 


1,153 


♦ 38.1 


451 


-18.9 


Detroit 


27 


11 


2,300 


23 


593 


679 


516 


780 


400 


420 


2,568 


+11.7 


820 


-35.5 


Lob Angeles 


39 


15 


1,712 


23 


522 


558 


497 


656 


414 


478 


2,233 


• 30.4 


892 , 


-17.4 


Milwaukee 


14 


12 


646 


13 


147 


210 


148 


242 


119 


164 


747 


+15.6 


283 


-20.7 


New York 


226 


10 


9,936 


17 


2,563 


2,985 


2,212 


3,497 


2,061 


2,517 


11,257 


+13.3 


4,578 


-17.5 


Philadelphia 


41 


7 


2,519 


19 


662 


771 


574 


1,014 


525 


648 


3,021 


+19.9 


1,173 


-18.1 


Pittsburgh 


£2 


17 


607 


23 


181 


228 


194 


272 


149 


181 


875 


+44.2 


330 


-19.3 


San Francisco 


31 


18 


3,037 


43 


850 


835 


793 


1,055 


630 


741 


3,533 


+16.3 


1,371 


-18.6 


St. Louis 


16 


15 


1,605 


43 


396 


463 


317 


616 


284 


127 


1,792 


+11.7 


711 


-17.2 



Staler with • sample of leu than 10 percent of 1935 ulea are not Mown separately. Data for audi Staler are included in the Mala of their respective geographic drriaams. 






Page 4 




























CENSUS SURVEY OF BUSINESS; 1937-38 


MEN'S CLOTHING AND FURNISHINGS STORES (except chains) 




RETAIL DISTRIBUTION 






TABLE 2.- 


PAY ROLL, BY QUARTERS FOR 1938 (FIRST HALF) AND 1937 










FOR IDENTICAL STORES, BY CEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES 










Number Of Stores Includ- 
ed In 1937-38 Survey 


Payroll By Quarters 1937-38 \— sou) 


Year 1937 


First Half 


1938 
















































Percent 
Change 


DIVISION, STATE 






















*ERCENT 




And 




REPORT- 


Report- 


First 


Second 


Third 


Fourth 


First 


Second 




Chance 
From 




From 
First 


CITY 


Total 


me 


inc No 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Pay Roll 


Pay Roil 




Pay 


Pay 


1937 


1937 


1937 


1937 


1938 


1938 




1935 


i . i 


Half 






Roll 


Roll 














(m« note) 




(*«e note) 


1937 


UNITED STATES 
Men's clothing-furnish- 


2,646 


2,239 


407 


13,789,127 


(3,994,848 


)3,925,051 


$4,734,392 


(3,696, 312 


♦3,738,340 


♦16,443,418 


♦ 80.9 


$7,434,652 


- 4.5 




























ings stores 


1,875 


1,634 


241 


3,301,767 


3,483,098 


3,407,204 


4,112,777 


3,205,817 


3,250,599 


14,304,846 


+ 80.5 


6,456,416 


- 4.8 


Men's furnishings Btores 


771 


605 


166 


487,360 


511,750 


517,847 


621,615 


490,495 


487,741 


2,138,578 


♦ 24.1 


978,236 


- 2.1 


NEW JNGLJSD 
Connecticut 


227 


199 


28 


265,545 


883,789 


285,504 


327,887 


265,559 


272,612 


1,162,785 


♦ 12.4 


538,171 


- 8.0 
♦ 1.8 


53 


46 


7 


43,861 


45,387 


45,015 


55,303 


46,284 


44,598 


189,566 


♦ 18.1 


90,882 


Maine 


35 


34 


1 


25,272 


26,596 


29,163 


30,402 


25,343 


27,081 


111,433 


♦ 10.9 


52,424 


♦ 1.1 


Massachusetts 


95 


82 


13 


160,602 


173,491 


174,217 


197,470 


155,995 


160,778 


705,780 


♦ 13.6 


316,773 


- 5.8 


New Hampshire 


14 


12 


2 


15,576 


17,690 


17,285 


21.143 


19,762 


20,853 


71,694 


♦ 7.2 


40,615 


♦ 22.1 


Rhode Island 


19 


15 


4 


12,346 


12,247 


11,585 


13,941 


10,975 


11,045 


50,119 


- 3.2 


22,020 


-10.5 


Vermont 


11 


10 


1 


7,888 


8,378 


8,239 


9,628 


7,200 


8,257 


34,133 


♦ 2.7 


15,457 


- 5.0 


MIDDLE ATLANTIC 
New Jersey 


773 


631 


148 


1,102,023 


1,166,524 


1,106,163 


1,360,981 


1,082,244 


1,109*989 


4,735,691 


♦ 22.3 


2,192,233 


- 3.4 


94 


74 


20 


78,109 


86,191 


83,986 


123,081 


77,724 


87,409 


371,367 


♦ 17.5 


165,133 


♦ 0.5 


New York 


412 


342 


70 


731,595 


760,080 


703,456 


812,652 


695,935 


703,490 


3,007,783 


♦ 20.9 


1,399,423 


• 6.2 


Pennsylvania 


267 


215 


52 


292,319 


320,253 


318,721 


425,248 


308,585 


319,090 


1,356,541 


♦ 86.7 


687,675 


♦ 2.5 


EAST NORTH CENTRAL 
Illinois 


633 


553 


80 


966,413 


1,033,370 


1,009,618 


1,268.471 


929,736 


916,273 


4,277,872 


♦ 23.9 


1,846,009 


- 7.7 


176 


152 


24 


224,956 


246,107 


. 233,597 


292,920 


226,537 


821,318 


997,580 


♦ 23.9 


447,855 


- 4.9 


Indiana 


95 


84 


11 


147,138 


153,740 


151,158 


176,238 


139,618 


139,280 


628,274 


♦ 14.1 


27B.89B 


- 7.3 


Michigan 


126 


113 


13 


190 , 610 


204,002 


200,770 


247,093 


178,044 


166,285 


843,475 


♦ 19.7 


344,329 


-18.7 


Ohio 


159 


139 


80 


381.615 


340,653 


338,280 


440,188 


301,247 


302,436 


1,440,676 


♦ 34.6 


603,683 


- 8.8 


Wisconsin 


77 


65 


12 


88,094 


88,868 


85,813 


112,092 


84,290 


86,954 


368,867 


♦13.7 


171,244 


♦ 0.2 


■WEST NORTH CENTRAL 
Iowa 


284 


241 


43 


287,217 


301,686 


296 , 732 


363,885 


275,251 


288,300 


1,249,520 


♦ 14.8 


563,551 


- 4.3 


70 


61 


9 


44,063 


45,662 


46,134 


55 , 369 


48,943 


44,244 


191,828 


♦ 7.8 


87,187 


- 2.8 


Kansas 


37 


30 


7 


30,764 


31,134 


30,772 


46,630 


88,803 


29,560 


139 , 300 


♦ 10.1 


58,363 


- 5.7 


Minnesota 


68 


58 


10 


81,211 


84,915 


85,318 


95,631 


81,098 


82,185 


347,075 


♦ 28.1 


163,283 


- 1.7 


Missouri 


53 


47 


6 


91 , 705 


99,053 


94,088 


116,738 


83,951 


92 , 432 


401,584 


♦ 81.1 


176,383 


- 7.5 


Nebraska 


23 


19 


4 


13,065 


13,650 


13,266 


17,158 


12,891 


12,610 


57,139 


♦ 8.7 


25,501 


- 4.5 


North Dakota 


15 


13 


2 


18,742 


19,522 


19,421 


24,333 


17,753 


19,105 


82,018 


♦ 4.8 


36,858 


- 3.7 


South Dakota 


18 


13 


5 


7,667 


7,750 


7,733 


8,026 


7,812 


8,164 


31,176 


- 9.2 


15,976 


♦ 3.6 


SOUTH ATLANTIC 
Delaware 


184 


168 


16 


338,470 


369,691 


381,730 


413,145 


358,140 


354,031 


1,503,036 


♦ 18.3 


712,171 


♦ 0.6 


6 


6 


-- 


33,413 


37,680 


36,878 


44,755 


3 i, 468 


34,546 


152,726 


♦ 10.7 


68,014 


- 4.3 


District of Columbia 


19 


18 


1 


47,264 


49,019 


49,781 


55,976 


47,974 


45,821 


802,040 


♦ 15.2 


93,795 


• 2.6 


Florida 


22 


21 


1 


34,963 


33,866 


27,616 


41,193 


33,814 


30,332 


137,638 


♦ 17.2 


64,146 


- 6.8 


Ceorgia 


21 


19 


2 


42 , 256 


42,054 


40,136 


47,156 


43,190 


41,427 


171,602 


♦18.6 


84,617 


♦ 0.4 


Maryland 


25 


22 


3 


53,768 


63,074 


61,812 


68,263 


57,800 


55,736 


246,911 


♦ 84.7 


113,536 


- 2.8 


North Carolina 


21 


21 


— 


22,403 


88,738 


23,848 


27,212 


25,066 


29,041 


102,201 


♦ 9,7 


54,107 


♦ 5.8 


South Carolina 


12 


10 


2 


17,997 


80,092 


20,458 


22,658 


80,705 


19,836 


81,199 


♦ 4.5 


40,541 


♦ 6.4 


Virginia 


33 


30 


3 


64,321 


58,080 


81,562 


62,745 


56,033 


60,604 


256,708 


♦ 19.8 


116,637 


♦ 3.8 


Vest Virginia 


25 


21 


4 


32,091 


37,088 


39,639 


43,193 


40,090 


36 , 688 


152,011 


♦ 35.5 


76,778 


♦11.0 


EAST SOUTH CENTRAL 
Alabama 


63 


58 


5 


138,905 


148,281 


141,195 


172,431 


143,241 


135,876 


594,812 


♦ 14.9 


279,117 


- 0.7 


8 


e 


— 


8,664 


9,055 


8,116 


11,185 


7,135 


7,711 


37,020 


*3ffT6 


14,846 


-16.2 


Kentucky 


25 


23 


2 


94,607 


92,588 


91,876 


105,033 


90 , 144 


89,234 


384,104 


♦ 15.8 


179,378 


- 4.2 


Mississippi 


6 


5 


1 


7,057 


7,342 


7,913 


13,593 


7,355 


7,631 


35,905 


♦ 10.8 


14,986 


♦ 4.1 


Tennessee 


24 


22 


2 


28,577 


33,296 


33,290 


42,620 


38,607 


31,300 


137,783 


♦ 10.9 


69,907 


♦ 13.0 


WEST SOUTH CENTRAL 
Arkansas 


97 


89 


8 


126.124 


114,241 


113.106 


126.390 


105,907 


107.576 


479,861 


♦ 21.3 


813,483 


-11.2 


6 


6 


-- 


3,122 


3,285 


3,325 


3,949 


3,498 


3,560 


13,661 


♦ 23.3 


7,058 


♦ 10.2 


Louisiana 


20 


19 


1 


14,797 


16,788 


16,978 


21,414 


16,438 


17,095 


69,977 


♦ 5.8 


33,533 


♦ 6.8 


Oklahoma 


16 


14 


2 


65,275 


50,160 


47,734 


48,414 


44,797 


43,198 


211,583 


♦ 18.8 


87,995 


-23.8 


Texas 


55 


50 


5 


42,930 


44,008 


45,069 


52,613 


41,174 


43,723 


184,620 


♦ 31.7 


84,897 


- 8.3 


MOUNTAIN 
Arizona 


77 


70 


7 


79,196 


80,525 


82,054 


98,065 


76,483 


7B.583 


339,840 


♦ 9.3 


155,066 


- 2.9 


9 


7 


2 


9,220 


9,743 


10,120 


12,674 


9,249 


5,725 


41,757 


♦ 30.6 


18,978 


♦ 0.1 


Colorado 


17 


17 


— 


29,455 


29,659 


30,398 


34,615 


30,779 


28,217 


124,127 


- 0.8 


58,996 


• 0.2 


Idaho 


9 


8 


1 


8,247 


8,188 


8,298 


8,768 


6,218 


7,073 


33,495 


♦ 11.8 


13,291 


-19.1 


Montana 


14 


12 


2 


10,046 


9,195 


9,464 


12,735 


7,353 


8,896 


41,440 


♦ 5.2 


16,249 


-15.6 


Nevada 


4 


4 


„ 


1,791 


2,373 


2,686 


3,049 


1,973 


2,100 


9,899 


- o.e 


4,073 


- 2.8 


New Mexico 


3 


3 


— 


1,721 


1,763 


1,747 


2,175 


1,968 


1,968 


7,406 


♦ 25.7 


3,936 


♦ 13.0 


Utah 


13 


12 


1 


11,882 


13,162 


12,857 


15,696 


12,634 


13,337 


53,597 


♦ 11.1 


25,971 


♦ 3.7 


Wyoming 


B 


7 


1 


6,834 


6,448 


6,484 


8,353 


6,309 


7,263 


28,119 


♦ 33.3 


13,578 


♦ 2.2 


PACIFIC 
California 


308 


230 


78 


485,234 


502,741 


508,949 


603,137 


459,751 


475,100 


2,100,061 


♦ 87.0 


934,851 


- 5.4 


218 


161 


57 


394,392 


409 , 720 


412,226 


489,426 


372,068 


387,1:51 


1,705,764 


♦ 29.1 


759,199 


- 5.6 


Oregon 


25 


22 


3 


32,964 


30,941 


32,995 


34,846 


28,676 


29,286 


131,146 


♦ 28.4 


57,968 


- 9.3 


Washington 


65 


47 


18 


57,878 


62,080 


63,728 


79,465 


59,007 


58,683 


863,151 


♦ 14.4 


117,690 


- 1.9 


Cities of more than 




























500.000 Population 


Baltimore 


18 


15 


3 


45,234 


53,167 


52,306 


56,974 


49,096 


45,748 


207,681 


♦ 23.9 


94,844 


- 3.6 


Boston 


14 


13 


1 


66,570 


68,694 


62,861 


68,129 


57,395 


62,091 


266,254 


- 7.9 


119,486 


-11.7 


Buffalo 


14 


10 


4 


135,747 


142,922 


131,769 


141,163 


133,310 


137,332 


551,601 


♦ 24.6 


270,642 


- 8.9 


Chicago 


56 


61 


5 


85,167 


98,456 


89,161 


107,562 


86,926 


84,065 


380,346 


♦ 29.1 


170,991 


- 6.9 


Cleveland 


17 


15 


2 


55,861 


53,187 


48,903 


53,982 


44,800 


46,911 


211,873 


♦ 26.8 


91,711 


-15.9 


Detroit 


27 


26 


1 


94,960 


103,546 


101,498 


120,994 


90,710 


B1.262 


420,998 


♦ 12.8 


171,972 


-13.4 


Los Angeles 


39 


30 


9 


67,832 


76 , 286 


72,209 


88,170 


64,486 


63,820 


304,497 


♦ 40.2 


128,306 


-11.0 


Milwaukee 


14 


14 


— 


22,923 


87,536 


24,035 


36,300 


23,936 


24,904 


110,794 


♦ 4.2 


48,840 


- 3.8 


New York 


226 


188 


38 


377,704 


406,535 


364,027 


430,516 


349,239 


359,456 


1,578,782 


♦ 20.6 


708,695 


- 9.6 


Philadelphia 


41 


28 


13 


116,630 


130,807 


129,621 


180,045 


130,340 


140,621 


557,103 


♦ 40.5 


270,961 


♦ 9.5 


Pittsburgh 


22 


IB 


7 


20,624 


82,473 


23,980 


33,212 


23,465 


23,989 


100,289 


♦ 36.3 


47,454 


♦ 10.1 


San Francisco 


31 


25 


6 


156,409 


153,735 


154,013 


176,183 


135,355 


137,028 


640,340 


♦48.1 


272,383 


-18.2 


St. Louis 


16 


15 


1 


63,865 


69,970 


65,004 


82,564 


55,652 


64,703 


280,803 


♦ 21.3 


120,355 


- 9.7 



Note: Pay roll doe* not include compensation for service! ot proprietors of unincorporated businesses, and cannot be compared with sales without adjustment for proprietors' services. 



"" DEPARTMENT OF COMMERCE Pre ",7 ary T"' 

Bureau of <ne Census 
Washington 

Census Survey of Business; 1937-38 
Retail Distribution 



MILLINERY STORES 

Approximately 900 millinery stores throughout the country, with aggregate sales in 1937 
of $23,573,000, reported to the Bureau of the Census that their sales during the first half of 1938 
were within 8.9 percent of their sales for the same period of 1937. The first quarter of 1938 
showed a loss of 10.3 percent and the second quarter a loss of 7.4 percent in comparison with the 
corresponding quarters of 1937. Compared with 1935, the latest year covered by a regular Business 
Census, their 1937 sales represent an increase of 16.8 percent. These are among the conclusions 
announced today by William L. Austin, Director, Bureau of the Census, in a preliminary report issued 
in connection with the Census Survey of Business for 1937-38. 

A comparison with previous Census totals follows: 

Millinery Stores 



Change from 
Stores Sales Preceding Period 



1929 Census 12,433 $151,807,000 

1933 Census 9,559 78,660,000 -51.4$ 

1935 Census 9,568 94,451,000 +20.1$ 

Identical stores Included in this Survey: 

Year 1935 866 20,185,000 

Year 1937 866 23,573,000 +16.8$ 

First Half 1937 866 12,037,000 

First Half 1938 866 10,969,000 - 8.9$ 



Sales 



The total volume of sales for 1937 was distributed by quarters as follows: First quar- 
ter, 25.6 percent; second quarter, 25.5 percent; third quarter, 27.1 percent; fourth quarter, 21.8 
percent. All geographic divisions and all States, with the exception of North Dakota, show sales 
increases from 1935 to 1937. For the first half of 1938 all geographic divisions show decreases 
as compared with the first half of 1937, ranging from 2.9 percent for the West South Central 
Division to 13.9 percent for the East North Central Division. Included among the 866 identical 
stores are 107 identical units of chains. Sales of these identical chain units totalled $3,097,000 
in 1937, an increase of 19.5 percent over their sales in 1935. 

Pay Roll 

Of the 866 stores included in the Survey, 36 reported no paid employees. The remaining 
830 reported pay roll, exclusive of the services of proprietors, to the amount of $3,607,000 for 
1937, representing an increase of 12.0 percent over their pay roll for 1935. They reported a total 
pay roll of $1,752,000 for the first half of 1938, a decrease of 3.1 percent as compared with the 
same period of 1937. A suiranary comparison of pay roll and sales follows: 



Year 1937 compared with 1935 

First half 1938 compared with first half 1937 



Percent 


Change 


Sales 


Pay Roll 


+ 16.8 


+ 12.0 


- 8.9 


- 3.1 



Page 2 



Size of Sample 

The stores included in this Survey constitute a sample of 21 percent in sales and nine 
percent in number of all millinery stores shown in the 1935 Census. A summary follows: 



Stores 
Total Independents Chains 



Sales in 1955 (thousands) 
Total Independents Chains 



1935 Census 
1937 Survey 

Percent Sample 



9,568 
866 

9$ 



8,236 
759 

9$ 



1,332 
107 

St 



194,451 |75,344 
20,185 17,594 



$19,107 
2,591 



21$ 



23$ 



14$ 



Compared with the above average size of sample, the proportion of coverage for prin- 
cipal cities is as follows: 





Size 


of 


Sample 




Size 


of 


Sample 


City 


Store 


s 


Sales 


City 


Stores 


Sales 




% 




* 




* 




* 


Baltimore 


3 




7 


Los Angeles 


12 




46 


Boston 


4 




14 


Milwaukee 


9 




24 


Buffalo 


12 




23 


New York 


6 




9 


Chicago 


5 




27 


Philadelphia 


6 




13 


Cleveland 


11 




23 


Pittsburgh 


9 




25 


Detroit 


9 




16 


San Francisco 


19 




59 



Attached are tables showing .sales and pay roll for each quarter by geographic divisions, 
States, and principal cities. Because of the small number of chain units included in the Survey, 
separate figures for independents and chains can be shown only in United States totals. Also, 
separate figures are not shown in the tables for States and cities with less than seven stores re- 
porting, or for which the sample represents less than nine percent of the 1935 sales. However, 
data for the States omitted are included in the totals of their respective geographic divisions. 

Scope of Survey 

The data contained in this report represent 866 millinery stores, for which returns were 
submitted for the current Census Survey of Business prior to the closing date. This report is not 
Intended to present a complete picture of the retail millinery trade, but rather to provide a 
reliable indicator of trends since the last regular Business Census. The canvass for the Survey 
was conducted by mail from lists composed only of stores included in the 1935 Census of Business. 
Stores with 1935 sales of less than $5,000, and those which came into existence since 1935 were not 
canvassed, and those which have gone out of business necessarily are omitted. Reporting for this 
Survey was voluntary; hence, some stores failed to cooperate or delayed their returns beyond the 
closing date. For convenience in evaluating the importance of the stores Included, percentage 
columns are carried in the accompanying sales table which show the weight of sample by geographic 
divisions, States and cities. 



- - 



This is one of a series of retail reports issued in connection with the Census Survey of 
Business: 1937-38. It will be followed promptly by similar releases for other kinds of business, 
and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided by the 
Works Progress Administration. The project is under the direction of Fred A. Gosnell, Chief Statis- 
tician, who was also in charge of previous Business Censuses. Retail trade reports are prepared 
under the immediate supervision of James 0. Reid. 



Page 3 



CENSUS SURVEY OF BUSINESS 


. 1937-38 




MILLINERY STORES 










RETAIL DISTRIBUTION 


TABLE 1. -SALES, 


BY QUARTERS FOR 1938(FIRST HALF AND 1937 


i AND FOR THE YEAR 1935 




FOR IDENTICAL STORES 


, BY GEOGRAPHIC DIVISIONS, 


STATES AND PRINCIPAL CITIES. 






DIVISION, STATE 
And 
CITY* 


Size And Proportion Of Sample 




Sales By Quarters 


1937-38 


.add 000) 




Year 1937 


First Half 1938 


Number 

Of 
Stores 
Includ- 
ed In 
1937-38 
Survey 


Percent 
Of Such 
Stores 
To All 
Stores 
In 1935 
Census 


1935 Sales 

Of Stores 

Included 

IN 193738 

Survey 

|*dd 000) 


Percent 
Of Such 

Sales 
To All 

Sales 
In 1935 
Census 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Sales 

Udd 000) 


Percent 

Chance 

From 

1935 


Sales 

(add 000) 


Percent 
Chance 
From 
First 
Half 
1937 


UNITED STATES 

Independents 
Chains 


866 


9 


$20,185 


21 


$6,028 


$6,009 


$6,382 


$5,154 


$5,407 


$5,552 


$23,573 


♦16.8 


010,969 


- 8.9 


759 
107 


9 
8 


17,594 
2,591 


23 

14 


5,339 
689 


5,096 
913 


5,637 
745 


4,404 
750 


4,901 
506 


4,682 
880 


20,476 
3,097 


♦16.4 
♦19.5 


9,583 
1,386 


- 8.2 
-13.5 


NEW ENGLAND 
Connecticut 
Massachusetts 


46 


6 


1,171 


16 


308 


346 


346 


278 


278 


305 


1,278 


♦ 9.1 


583 


-10.9 


15 
22 


L2 
5 


382 

579 


19 
14 


101 
150 


119 
165 


122 
156 


95 
136 


94 
135 


102 
144 


437 
607 


♦ 14.4 

♦ 4.8 


196 
279 


-10.9 
-11.4 


MIDDLE ATLANTIC 
New Jersey 
New York 
Pennsylvania 


238 


7 


4,222 


14 


1,094 


1,396 


1,182 


1,179 


952 


1.313 


4.851 


♦14.9 


2,265 


- 9.0 


39 

144 

55 


10 
7 
7 


726 
2,277 
1,219 


22 
12 

17 


181 
544 
369 


241 
769 
386 


222 
570 
390 


211 
646 
322 


175 
448 
329 


231 
745 
337 


855 
2,529 
1,467 


♦17.8 
♦11.1 
♦20.3 


406 

1,193 

666 


- 3.8 

- 9.1 
-11.8 


EAST NORTH CENTRAL 
Illinois 
Indiana 
Michigan 
Ohio 
Wisconsin 


210 


9 


4,643 


22 


1,310 


1,482 


1,430 


1,199 


1,080 


1,324 


5,421 


+16.8 


2,404 


-13.9 


62 
17 
42 
63 
26 


7 

6 

11 

12 

9 


1,993 
262 
713 

1,216 
459 


26 
13 
19 
23 
20 


556 
81 
194 
355 
124 


608 
79 
250 
397 
148 


600 

92 

223 

368 

147 


494 
72 
197 
307 
129 


478 
75 
140 
277 
110 


561 
78 
191 
359 
135 


2,258 
324 
864 

1,427 
548 


+13.3 
+23.7 
♦21.2 
♦ 17.4 
♦19.4 


1,039 
153 
331 
636 
245 


-10.7 

- 4.4 
-25.5 
-15.4 

- 9.9 


WEST NORTH CENTRAL 
Iowa 
Kansas 
Minnesota 
Missouri 
Nebraska 


68 


7 


1,786 


19 


530 


509 


591 


422 


516 


477 


2,052 


♦14.9 


993 


- 4.4 


20 
10 

8 
20 

8 


11 
8 
4 

7 

10 


284 
219 
397 
522 
343 


20 
28 
19 
14 
36 


65 

69 

125 

162 

103 


84 

69 

117 

147 

87 


77 

76 

145 

175 

111 


83 

58 

88 

122 

67 


62 

67 

126 

159 

95 


88 

60 

102 

142 

81 


309 
272 
475 
606 
368 


♦ 8.8 
♦24.2 
♦19.6 
+16.1 
+ 7.3 


150 
127 
228 
301 
176 


+ 0.7 

- 8.0 

- 5.8 

- 2.6 

- 7.4 


SOUTH ATLANTIC 
Georgia 
Maryland 
North Carolina 
Virginia 
West Virginia 


83 


11 


1,477 


18 


465 


431 


461 


382 


426 


404 


1,739 


+ 17.7 


830 


- 7.4 


11 
7 
20 
14 
15 


8 
7 
18 
16 
19 


160 
109 
351 
268 
201 


11 
13 
35 
25 
28 


50 
31 
108 
86 
59 


44 
34 
99 
81 
62 


48 
31 
109 
86 
67 


35 
33 
95 
73 
53 


48 
27 
93 
81 
54 


39 
37 
96 
76 
56 


177 
129 
. 411 
326 
241 


+ 10.6 
+18.3 
+ 17.1 
♦21.6 
+19.9 


87 
64 
189 
157 
110 


- 7.4 

- 1.5 

- 8.7 

- 6.0 

- 9.1 


EAST SCUTS CENTRAL 
Alabama 
Kentucky 
Tennessee 


42 


14 


951 


29 


300 


293 


298 


253 


277 


284 


1,144 


+20.3 


551 


- 5.4 


S 
11 
17 


14 

10 
19 


149 
229 
475 


27 
22 
33 


51 

72 

144 


46 

83 

141 


47 
62 

157 


48 

60 
126 


48 

52 

145 


46 
80 

137 


194 
277 
558 


+21.0 
♦ 19.6 


132 
282 


-14.8 

- 1.1 


WEST SCUTH CENTRAL 
Louisiana 
Oklahoma 
Texas 


50 


13 


1,628 


29 


613 


418 


625 


400 


609 


392 


2,056 


♦25.3 


1,001 


- 2.9 


8 

9 

29 


15 

13 
13 


261 
334 
899 


23 
40 
28 


105 
101 
352 


71 

73 

242 


104 
108 
361 


69 

67 

235 


108 
103 
348 


63 

71 
225 


349 
349 

1,190 


.33.7 
+ 4.5 
+32.4 


176 

174 
573 


0.0 

0.0 

- 3.5 


MCUNTADI 

PACIFIC 
California 
Oregon 
Washington 


21 


14 


489 




167 


133 


170 


115 


158 


113 


585 


+19.6 


271 


- 5.7 


108 


17 


3,818 


46 


1,241 


1,001 


1,279 


926 


1,111 


950 


4,447 


+16.5 


2,061 


- 8.1 


85 
8 
15 


16 
17 
19 


3,200 
311 
307 


48 
48 
29 


1,054 
91 
96 


843 
74 
84 


1,051 
112 
116 


806 
53 
67 


932 
83 
96 


803 
65 
82 


3,754 
330 
363 


♦ 6.1 
+18.2 


1 ,735 
148 

178 


-10.3 
- 1.1 


Cities of more than 

500,000 Population 






























Buffalo 
Chicago 
Cleveland 
Detroit 
Los Angeles 


7 
29 

7 
12 
18 


12 
5 

11 

9 

12 


187 

1,460 

207 

293 

1,002 


23 
27 
23 

16 
46 


45 

414 

58 

79 

335 


62 

446 

63 

98 

271 


59 

449 

47 

85 

310 


49 

347 

47 

74 

251 


34 

354 

37 

51 

273 


57 

402 

57 

72 

244 


215 

1,656 

215 

336 

1,167 


+15. C 
♦13.4 
+ 3.9 
♦14.7 
+ 16.5 


91 
756 

94 
123 
517 


-15. C 
-12.1 
-22.3 
-30.5 
-14.7 


Milwaukee 
New Tork 
Philadelphia 
San Francisco 


9 
89 
16 

16 


9 

6 

6 

19 


291 

1,282 

286 

761 


24 

9 

13 

59 


85 
304 

91 
262 


87 
437 
104 
191 


99 
278 

92 
287 


73 
380 

81 
196 


83 
252 

71 
241 


76 
425 

92 
187 


344 

1,399 

368 

936 


♦18.2 
+ 9.1 
♦28.7 
♦23.0 


159 
677 
163 
428 


- 7.6 

- 8.6 
-16.4 

- 5.5 


4t 
States and cities uliiri (ess tht 


n seven s 


ores reporting 


or with a 


sample o 


less than 


nine percet 


t of the 1 


135 sales a 


re not shoi 


" separately 


Data to 


T such States are 


included in their respective geographic 


division t 


ttals. 























'age 4 






























CENSUS SURVEY OF BUSINESS: 


1937-38 




MILLINERY STORES 






RETAIL DISTRIBUTION 








TABLE 2.--PAY ROLL, BY QUARTERS FOR 1938(FIRST HALF)AND 


1937 










FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES. 










Number Of Stores 
ed In 1937-38 S 


INCLUD- 




Pay Roll By Quarters, 1937-38 


(set note) 




Year 1937 


First Half 


1938 




JRVEY 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Pay Roll 

|ki now) 


'ERCENT 

Change 
From 
1935 


Pay Roll 

(see note) 


Percent 
Change 
From 
First- 
Half 
1937 




DIVISION, STATE 
AMD 
CITY* 


Total 


Report- 
ing 
Pay 
Roll 


Report- 
ing No 
Pay 
Roll 




UNITED STATES 


866 


830 


36 


$882,575 


$926,715 


$908,319 


$889,541 


$862,622 


$889,724 


$3,607,150 


♦12.0 


(1, 752, 346 


- 3.1 




Independents 
Chains 


759 

107 


723 
107 


36 


774,052 
108,523 


793,883 
132,832 


790,352 
117,967 


761,646 
127,895 


764,726 
97,896 


760,021 
129,703 


3,119,933 
487,217 


♦13.0 
♦ 5.8 


1,524,747 
227,599 


- 2.8 

- 5.7 




NEW ENGLAND 


46 


43 


3 


41,573 


44,940 


43,002 


41,593 


39,649 


42,170 


171,108 


♦ 2.3 


81,819 


- 5.4 




Connecticut 
Massachusetts 


15 
22 


15 
2C 


2 


14,653 
19,516 


15,039 
22,015 


14,606 
20,493 


14,684 
19,957 


13,717 
19,025 


13,490 
20,926 


58,982 
81,981 


♦11.5 
- 4.6 


27,207 
39 , 951 


- 8.4 

- 3.8 




MIDDLE ATLANTIC 
New Jersey 
New York 
Pennsylvania 


238 


223 


IS 


169,884 


200,256 


171,207 


193 , 302 


163,136 


188,575 


734.649 


♦ 9.3 


351.711 


- 5.0 




39 
144 

55 


39 

133 

51 


11 

4 


25,960 
97,409 
46,515 


30,166 

119,695 

50,395 


28,491 
94,858 
47,858 


27,797 

118,063 

47,442 


25,605 
91,522 
46,009 


28,245 

112,031 

48,299 


112,414 
430,025 
192,210 


♦19.1 

♦ 9.3 

♦ 4.5 


53,850 

203,553 

94,308 


- 4.1 

- 6.2 

- 2.7 




EAST NORTH CENTRAL 
Illinois 
Indiana 
Michigan 
Ohio 
Wisconsin 


210 


202 


8 


204,961 


230,994 


217,505 


213.631 


189,945 


210,084 


867,091 


♦13.5 


400,029 


- 8.2 




62 
17 
42 
63 
26 


57 
16 
41 
62 
26 


5 

1 
1 
1 


86,955 
10,693 
32 , 529 
53,057 
21,727 


96,383 
10,571 
39,375 
59,862 
24,803 


91,352 
11,922 
36,199 
55,958 
22,073 


84,160 
10,984 
37,622 
57,197 
23,668 


82,387 
11 , 131 
29,592 
47,562 
19,273 


89,631 
11,434 
32,808 
53,829 
22,382 


358,851 

44,170 

145,725 

226,074 

92,271 


♦ 5.2 
♦15.6 
♦32.4 
♦16.7 
♦14.3 


172,018 
22 , 565 
62,400 

101,391 
41,655 


- 6.2 
+ 6.1 
-13.2 
-10.2 
-10.5 




WEST NORTH CENTRAL 
Iowa 
Kansas 
Minnesota 
Missouri 
Nebraska 


68 


63 


5 


83,275 


85 , 984 


86,201 


80,400 


82,969 


83,497 


335,860 


♦13.2 


166,466 


- 1.7 




20 

10 
8 

20 
8 


16 
10 

7 
20 

8 


4 

1 


8,922 
10,725 
19,673 
27,687 
15,176 


10,978 
11,313 
19,658 
26,821 
16,012 


10,057 
11,080 
20,349 
27,867 
15,707 


11,270 
11,935 
16,323 
25,725 
14,051 


8,772 
10,967 
20,337 
27,427 
14,329 


10,914 
12,108 
18,895 
26,493 
13,938 


41,227 
45,053 
76,003 
108,100 
60,946 


♦ 1.3 
♦20.7 
♦13.9 
♦17.9 

♦ 9.2 


19,686 
23,075 
39,232 
53,920 
28,267 


- 1.1 
♦ 4.7 

- 0.3 

- 1.1 

- 9.4 




SOOTH ATLANTIC 
Georgia 
Maryland 
North Carolina 
Virginia 
West Virginia 


83 


83 




65,253 


64,715 


64,884 


66,409 


65,86C 


64,187 


261,261 


♦ 7.4 


130,047 


♦ 0.1 




11 
7 
20 
14 
15 


11 
7 

20 
14 
15 


— 


7,139 
4,703 
15,824 
12,183 
8,571 


6,626 

5,329 

16,368 

12,436 

9,306 


6,821 

5,181 

17,089 

12,727 

8,930 


6,168 

5,515 

17,364 

13,392 

9,524 


6,276 

4,713 

17,149 

12,751 

8,932 


6,132 
5,455 
17,123 
12,469 
8,717 


26,754 
20,728 
66,645 
50,738 
36,331 


♦ 6.7 
♦20.8 

♦ 6.0 
+ 6.0 
♦15.4 


12,408 
10,168 
34,272 
25,220 
17,649 


- 9.9 
+ 1.4 
+ 6.5 
+ 2.4 

- 1.3 




EAST SOUTH CENTRAL 
Alabama 
Kentucky 
Tennessee 


42 


42 




42 , 783 


46,443 


47,563 


47,518 


46,766 


48,094 


184,307 


+13.7 


94,860 


♦ 6.3 




8 
11 
17 


8 

11 
17 


-- 


7,425 
10,269 
21,202 


7,378 
12,200 
22,563 


7,371 
10,929 
25,315 


7,968 
11,798 
23,181 


8,106 
10,777 
23,483 


7,993 
13,342 
22,801 


30,142 
45,196 
92,261 


♦27.0 
♦13.8 
+11.6 


16,099 
24, 119 
46,284 


+ 8.8 
+ 7.3 
+ 5.8 




'.TEST SOUTH CENTRAL 
Louisiana 
Oklahoma 
Texas 


50 


49 


1 


78,901 


71,662 


78,495 


68,244 


79,075 


69,995 


297.302 


♦20.3 


149.070 


- 1.0 




8 

9 

29 


8 

9 
28 


1 


12,905 
14,212 
45,112 


12,802 
12,375 
40,771 


13 , 903 
14,087 
44,638 


12,150 
11,783 
39,356 


13,102 
14,696 
45,415 


11,065 
12,967 
40,942 


51,760 

52,457 

169,877 


♦ 24.2 

♦ 27.9 
+17.1 


24,167 
27,663 
86,357 


- 6.0 
+ 4.0 
+ 0.6 




MOUNTAIN 

PACIFIC 
California 
Oregon 
Washington 


21 


21 





19,975 


19,110 


20,197 


18,158 


19,977 


18,821 


77,440 


+12.8 


38,798 


- 0.7 




108 


104 


4 


175,970 


162,611 


179,265 


160,286 


175,245 


164,301 


678,132 


+12.8 


339,546 


+ 0.3 




85 

8 
15 


81 

8 

15 


4 


148,475 
13,761 
13,734 


136,548 
12,532 
13,531 


149,631 
14,798 
14,836 


134,425 
13,206 
12,655 


145,324 
14,835 
15,086 


136,919 
13,066 
14,316 


569,079 
54,297 
54,756 


♦ 14.4 
- 1.0 
♦12.1 


282,243 
27,901 
29,402 


- 1.0 
+ 6.1 
+ 7.8 




Cities of more than 
500,000 Population 






























Buffalo 
Chicago 
Cleveland 
Detroit 
Los Angeles 


7 
29 

7 
12 
18 


6 
27 

7 
12 
18 


1 
2 


8,821 
67,867 

8,070 
15,130 
47,284 


11,607 
73 , 821 
8,490 
18,657 
42,860 


10,534 
70,325 
7,657 
17,322 
44,200 


10,741 
61,385 
7,875 
17,164 
41,238 


8,712 
61,807 

6,270 
13,275 
41,544 


10,486 
65,818 
7,808 
15,436 
39,095 


41,703 

273,398 

32,092 

68,273 

175,582 


♦ 7.7 

♦ 2.7 

- 7.5 
+45.5 

♦ 12.8 


19,198 
127,625 
14,078 
28,711 
80,639 


- 6.0 

- 9.9 

-15.0 
-15.0 
-10.5 




Milwaukee 
New York 
Philadelphia 
San Francisco 


9 
89 
16 
16 


9 
79 
14 
15 


10 
2 
1 


15,094 

59,724 

11,522 

| 38,695 


15,739 
71,649 
12,016 
34,102 


14,906 
52 , 707 
10,197 
45,381 


14,644 
72,517 
10,288 
35,258 


13,848 

56,513 

9,986 

40,001 


14,037 
68,425 
11,991 
36,789 


60,383 
256,597 

44,023 
153,436 


+16.8 

* 9.1 

♦ 5.7 
+26.5 


27,885 

124,938 

21,977 

76,790 


- 9.6 

- 4.9 

- 6.6 
+ 5.5 




Slates and cities u 


ith less ti 


an seven 


stores rep 


jrting or wit 


i a sample 


of less than nine percent 


ol the 1931 


sales are n 


ot shown separately. Da 


a for such Sta 


.i are 




included in their respective g 


eographic 


division t 


itals. 




















Note: Pay roll does not inc 


ude comp 


ensation 


or service. 


ot propriet 


rs of unincc 


rporated businesses, and 


cannot be c 


ompared wit 


sates without adjuslmen 


for proprietori 


' services 





Immediate 

Release 



DEPARTMENT OF COMMERCE 

Bureau of the Census 
Washington 



Preliminary report 
(4 pages) 



Census Survey of Business: 1937-38 
Retail Distribution 

MOTOR VEHICLE DEALERS 



More than 3,000 motor vehicle dealers throughout the country, with aggregate sales in 

1937 of $667,875,000, reported to the Bureau of the Census that their sales durine the first half 
of 1938 were off 35.2 percent as compared with the same period of 1937. The first quarter of 

1938 showed a loss of 30.5 percent and the second quarter a less of 38.8 percent in comparison 
with the corresponding quarters of 1937. Compared with 1935, the latest year covered by a regu- 
lar Business Census, their 1937 sales represent an increase of 35.5 percent. These are among the 
ccnclusiocs announced today by William L. Austin, Director, Bureau of the Census, in a prelimina- 
ry report issued in connection with the Census Survey of Business for 1937-38. 

A comparison with previous Census totals follows: 



Motor Vehicle Dealers 



1929 Census 
1933 Census 
1935 Census 



Establishments 

45,301 
30,646 
35,045 



Sales 

$6,407,512,000 
2,127,720,000 
3,847,642,000 



Change from 
Preceding Period 



-66.8$ 
+80.8$ 



Identical establishments included in this Survey: 



Year 1935 
Year 1937 

First Half 1937 
First Half 1938 



3,050 
3,050 

3,050 
3,050 



492,958,000 
667,875,000 

364,087,000 
235,895,000 



►35.5$ 



-35.2$ 



Sales 



The total volume of sales for 1937 was distributed by quarters as follows: First quar- 
ter, 23.5 percent; second quarter, 31.0 percent; third quarter, 25.6 percent; fourth quarter, 19.9 
percent. All geographic divisions and all States, with the exception of Nebraska and North Dakote, 
show sales increases from 1935 to 1937. For the first half of 1938 all geographic divisions show 
decreases as compared with the first half of 1937, ranging from 23.3 percent for the West South 
Central Division to 45.1 percent for the East North Central Division. Included among the 3,050 
identical establishments are 21 identical units of chains. Sales of these identical chain units 
totalled $11,177,000 in 1937, an increase of 51.1 percent over their sales in 1935. 

Pay Roll 



Of the 3,050 establishments included in the Survey, 50 reported no paid employees. The 
remaining 3,000 reported pay roll, exclusive of the services of proprietors, to the amount of 
$61,802,000 for 1937, representing an increase of 43.7 percent over their pay roll for 1935. They 
reported a total pay roll of $25,630,000 for the first half of 1938, a decrease of 14.6 percent as 
compared with the same period of 1937. A summary comparison of pay roll and sales follows: 



Percent Change 
Sales Pay Roll 



Year 1937 compared with 1935 

First half 1938 compared with first half 1937 



+35.5 
-35.2 



+43.7 

-14.6 



Page 2 

Size of Sample 

The establishments included in this Survey constitute a sample of 13 percent in sales 
and 9 percent in number of all motor vehicle establishments shown in the 1935 Census. A summary 
follows: 



Establishments 
Total Independents Chains 



Sales in 1935 (thousands) 
Total Independents Chains 



1935 Census 
1937 Survey 

Percent Sample 



35 ,045 
3,050 



34,510 
3,029 

9ft 



535 
21 

4* 



$3,847,642 $3,679,305 $168,337 
492,958 485,559 7,399 



13$ 



15% 



4$ 



Compared with the above average size of sample, the proportion of coverage for princi- 
pal cities is as follows: 







Size of 


Samp] 


.e 




Size of 


Sam pi 


e 


City 


Establishments 


Sales 


City Establishments 


Sales 






* 




* 




% 




i 


Baltimore 




8 




7 


Milwaukee 


10 




20 


Boston 




12 




6 


New York 


8 




14 


Buffalo 




9 




12 


Philadelphia 


7 




15 


Chicago 




5 




6 


Pittsburgh 


10 




12 


Cleveland 




7 




13 


San Francisco 


5 




6 


Detroit 




4 




5 


St. Louis 


8 




15 


Los Angeles 




3 




9 










Kinds of Business and 


Tables 

















The establishments covered in this report represent the two kind-of-business classifi- 
cations carried in the regular Business Censuses as "Motor-vehicle dealers (new)" and "Used-car 
dealers". Attached are tables showing sales and pay roll for each quarter by geographic divi- 
sions, States and principal cities. Because of the small number of chain units included in the 
Survey, separate figures for independents and chains can be shown only in United States totals. 
Also, separate figures are not shown in the tables for States and cities for which the sample 
represents five percent or less of the 1935 sales. However, data for the States omitted are in- 
cluded in the totals of their respective geographic divisions. 

Scope of Survey 

The data contained in this report were supplied by about 3,000 retailers, who submitted 
returns for the current Census Survey of Business prior to the closing date. This report is not 
intended to present a complete picture of the retail motor vehicle trade, but rather to provide 
a reliable indicator of trends since the last regular Business Census. The canvass for the Sur- 
vey was conducted by mail from lists composed only of stores included in the 1935 Census of Busi- 
ness. Stores with 1935 sales of less than $5,000, and those which came into existence since 1935 
were not canvassed, and those which have gone out of business necessarily are omitted. Reporting 
for this Survey was voluntary; hence, some stores failed to cooperate or delayed their returns 
beyond the closing date. For convenience in evaluating the importance of the stores included 
percentage columns are carried in the accompanying sales table which show the weight of sample bv 
States. J 



This is one of a series of retail reports issued in connection with the Census Survey of 
Business: 1937-38. It will be followed promptly by similar releases for other kinds of business 
and later by more detailed studies. ' 

The current Census Survey of Business includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds orovided by 
the Works Progress Administration. The project is under the direction of Fred A. Gosnell Chief 
Statistician, who was also in charge of previous Business Censuses. Retail trade reports 'are pre- 
pared under the immediate supervision of James 0. Reid. 































Page 3 


CENSUS SURVEY OF BUSINESS: 1937-38 


















RETAIL DISTRIBUTION 










MOTOR VEHICLE DEALERS. 














TABLE 1. -SALES, 


BY QUARTERS FOR 1938(FIRST HALF AND 1937; AND FOR THE YEAR 1935 








FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, 


STATES AND PRINCIPAL CITIES. 








DIVISION, STATE 


Size 


And Proportion Of Sample 




Sales Bi 


Quarters. 1937-38 


(add 000} 




Year. 1937 


First Half 1938 


Number 
Of 


Percent 
Of Such 


1935 Sales 
Of Stores 


Percent 
Of Such 
















Percent 




Percent 
Chance 


And 
CITY* 


Stores 
Includ- 


Stores 
To All 


Included 
In 1937-38 


Sales 
To All 


First 
Quarter 


Second 
Quarter 


Third 
Quarter 


Fourth 
Quarter 


First 
Quarter 


Second 
Quarter 


Sales 


Chance 
From 


Sales 


From 
First 
Half 
1937 




ed In 
1937-38 


Stores 
IN 1935 


Survey 


Sales 
In 1935 


1937 


1937 


1937 


1937 


1938 


1938 




1935 






Survey 


Census 


(add 000! 


Census 














I add 000) 




(add 000) 


UNITED STATES 
Independents 


3,050 


9 


♦492,958 


13 


4157,249 


1206,838 


$171,106 


4132,682 


1(109,224 


$126,671 


$667,875 


♦35.5 


$235,895 


-35.2 


3,029 


9 


485,559 


13 


154,335 


203,346 


168.556 


130,461 


107,061 


124,051 


656,698 


♦35.2 


231,112 


-35.4 


Chains 
Motor-Vehicle 


21 


4 


7,399 


4 


2,914 


3,492 


2,550 


2,221 


2,163 


2,620 


11,177 


♦51.1 


4,783 


-25.3 






























Dealers (New) 


2,898 


10 


487,047 


13 


155,419 


204,423 


169,036 


131,265 


107,919 


125,096 


660,143 


♦35.5 


233,015 


-35.2 


Used-Car Dealers 

NEW ENGLAND 
Connecticut 


152 


3 


5,911 


5 


1,830 


2,415 


2,070 


1,417 


1,305 


1,575 


7,732 


♦30.8 


2,880 


-32.2 


258 


11 


33,172 


13 


10,985 


15,521 


11,766 


8,565 


6,934 


9,569 


46,837 


♦41.2 


16,503 


-37.7 


68 


13 


9,696 


18 


3,362 


4,580 


3,634 


2,844 


1,863 


2,565 


14,420 


♦ 48.7 


4,428 


-44.2 


Maine 


36 


11 


3,398 


12 


1,123 


1,875 


1,243 


846 


781 


1,233 


5,087 


♦49.7 


2,014 


-32.8 


Massachusetts 


102 


10 


12,414 


10 


4,116 


5,925 


4,261 


3,193 


2,896 


3,854 


17,495 


♦40.9 


6,750 


-32.8 


New Hampshire 


21 


11 


2,759 


16 


767 


1,014 


827 


555 


463 


595 


3,163 


♦14.6 


1,058 


-40.6 


Rhode Island 


14 


9 


2,585 


12 


992 


1,140 


956 


580 


474 


636 


3,668 


♦41.9 


1,110 


-47.9 


Vermont 


17 


11 


2,320 


15 


625 


987 


845 


547 


457 


686 


3,004 


♦29.5 


1,143 


-29.1 


MIDDLE ATLANTIC 
New Jersey 


571 


10 


103,530 


15 


34,450 


49,600 


38,253 


29,101 


23,811 


30,071 


151,404 


♦46.2 


53,882 


-35.9 


82 


9 


13 , 197 


12 


4,316 


6,017 


4,682 


4,283 


3,562 


4,091 


19,298 


♦46.2 


7,653 


-25.9 


New York 


249 


10 


54,847 


16 


17,743 


25,741 


18,757 


14,845 


12,392 


16,298 


77,086 


♦40.5 


28,690 


-34.0 


Pennsylvania 


240 


10 


35,486 


15 


12,391 


17,842 


14,814 


9,973 


7,857 


9,682 


55,020 


♦55.0 


17,539 


-42.0 


EAST NORTH CENTRAL 
Illinois 


805 


10 


115,691 


13 


39,014 


50,824 


40,182 


28,835 


23,086 


26,207 


158,855 


♦ 37.3 


49,293 


-45.1 


202 


11 


26,607 


12 


8,408 


11,750 


9,238 


6,976 


6,185 


7,453 


36,372 


♦36.7 


13,638 


-32.3 


Indiana 


111 


10 


18,091 


17 


5,663 


7,722 


5,920 


3,864 


3,212 


3,982 


23,169 


♦28.1 


7,194 


-46.3 


Michigan 


155 


9 


23,664 


11 


7,976 


10,489 


8,123 


5,849 


4,096 


4,312 


32,437 


♦37.1 


8,408 


-54.5 


Ohio 


18S 


8 


29,111 


13 


10,688 


13,006 


10,427 


7,210 


5,675 


6,051 


41,331 


♦42.0 


11,726 


-50.5 


Wisconsin 


152 


11 


18,218 


17 


6,279 


7,857 


6,474 


4,936 


3,918 


4,409 


25,546 


♦40.2 


8,327 


-41.1 


WEST NORTH CENTRAL 
Iowa 


399 


7 


52,654 


12 


13,817 


18,946 


16,558 


12,664 


11,016 


13,328 


61,985 


♦17.7 


24,344 


-25.7 


88 


7 


10,356 


12 


2,450 


3,656 


:-. , 904 


2,349 


2,121 


2,663 


11,359 


♦ 9.7 


4,784 


-21.7 


Kansas 


72 


8 


8,788 


12 


2,102 


2,832 


2,803 


1,942 


1,690 


1,994 


9,679 


♦10.1 


3,684 


-25.3 


Minnesota 


69 


6 


8,498 


9 


2,295 


3,545 


2,837 


2,126 


1,905 


2,376 


10,803 


♦27.1 


4,281 


-26.7 


Missouri 


82 


8 


14,540 


13 


4,897 


5,835 


5,019 


4,094 


3,503 


3,821 


19,845 


♦36.5 


7,324 


-31.8 


Nebraska 


50 


8 


6,904 


14 


1,408 


2,034 


1,906 


1,421 


1,102 


1,525 


6,769 


- 2.0 


2,627 


-23.7 


North Dakota 


26 


9 


2,878 


13 


517 


798 


908 


607 


568 


812 


2,830 


- 1.7 


1,380 


♦ 4.9 


SOUTH ATLANTIC 
Delaware 


266 


8 


46,625 


11 


15,124 


18,647 


15,053 


13,142 


11,483 


12,023 


61.966 


♦32.9 


23,506 


-30.4 


6 


9 


1,724 


17 


591 


911 


691 


549 


474 


606 


2,742 


♦59.0 


1,080 


-28.1 


Florida 


56 


13 


10,161 


18 


3,908 


3,538 


2,767 


3,130 


3,037 


2,637 


13,343 


♦ 31.3 


5,674 


-23.8 


Georgia 


32 


6 


5,021 


8 


1,740 


1,842 


1,503 


1,118 


1,102 


1,030 


6,203 


♦23.5 


2,132 


-40.5 


Maryland 


28 


8 


4,651 


9 


1,674 


2,386 


1,767 


1,501 


1,233 


1,545 


7,328 


♦57.6 


2,778 


-31.6 


South Carolina 


17 


5 


2,931 


8 


1,027 


1,210 


1,044 


686 


649 


642 


3,967 


♦35.3 


1,291 


-42.3 


Virginia 


67 


12 


12,098 


20 


3,155 


4,255 


3,677 


3,218 


2,675 


2,900 


14,305 


♦18.2 


5,575 


-24.8 


West Virginia 


32 


8 


3,858 


10 


1,260 


2,044 


1,576 


1,100 


863 


1,028 


5,980 


♦55.0 


1,891 


-42.8 


EAST SOUTH CENTRAL 
Alabama 


132 


8 


24,378 


13 


7,283 


8,595 


7,778 


5,951 


5,400 


5,435 


29,607 


♦21.4 


10,835 


-31.8 


20 


6 


4,165 


9 


1,294 


1,540 


1,461 


979 


870 


926 


5,274 


♦26.6 


1,796 


-36.6 


Kentucky 


41 


8 


5,415 


11 


1,682 


2,103 


1,884 


1,427 


1,307 


1,301 


7,096 


♦31.0 


2,608 


-31.1 


Mississippi 


27 


9 


3,995 


14 


1,076 


1,388 


1,367 


1,018 


907 


954 


4,849 


+21.4 


1,861 


-24.5 


Tennessee 


44 


10 


10,803 


17 


3,231 


3,564 


3,066 


2,527 


2,316 


2,254 


12,388 


♦14.7 


4,570 


-32.7 


WEST SOUTH CENTRAL 
Arkansas 


208 


7 


39.406 


11 


12.498 


14.494 


14.043 


11.655 


10.721 


9.977 


52.690 


♦33.7 


20.698 


-23.3 


30 


10 


5,183 


15 


1,639 


2,014 


1,935 


1,447 


1,220 


1,275 


7,035 


♦35.7 


2,495 


-31.7 


Louisiana 


22 


7 


5,312 


12 


1,612 


1,680 


1,615 


1,669 


1,371 


1,297 


6,576 


♦ 23.8 


2,668 


-19.0 


Oklahoma 


44 


7 


5,555 


8 


1,479 


1,887 


1,978 


1,435 


1,385 


1,403 


6,779 


♦22.0 


2,788 


-17.2 


Texas 


112 


7 


23,356 


11 


7,768 


8,913 


8,515 


7,104 


6,745 


6,002 


32,300 


♦38.3 


12,747 


-23.6 


MOUNTAIN 
Arizona 


140 


9 


26,437 


15 


7,399 


10,112 


9,450 


7.139 


4,931 


6,396 


34,100 


♦29.0 


11.327 


-35.3 


9 


6 


1,090 


6 


452 


544 


416 


332 


240 


277 


1,744 


♦60.0 


517 


-48.1 


Colorado 


42 


10 


7,066 


16 


2,086 


2,959 


2,891 


2,251 


1,421 


1,853 


10,187 


♦44.2 


3,274 


-35.1 


Idaho 


27 


13 


7,149 


30 


2,019 


2,583 


2,549 


1,814 


1,317 


1,619 


8,965 


♦25.4 


2,936 


-36.2 


Montana 


24 


9 


4,476 


14 


991 


1,550 


1,344 


1,033 


744 


1,055 


4,918 


♦ 9.9 


1,799 


-29.2 


Nevada 


4 


8 


613 


10 


195 


306 


251 


180 


111 


131 


932 


♦52.0 


242 


-51.7 


New Mexico 


7 


6 


2,449 


16 


679 


885 


792 


667 


514 


640 


3,023 


♦23.4 


1,154 


-26.2 


Utah 


9 


6 


1,000 


6 


260 


430 


357 


259 


186 


256 


1,306 


♦30.6 


442 


-35.9 


Wyoming 


18 


11 


2,594 


17 


717 


855 


850 


603 


398 


565 


3,025 


♦ 16.6 


963 


-38.7 


PACIFIC 
California 


271 


8 


51,065 


12 


16,679 


20,099 


18,023 


15,630 


11,842 


13,665 


70,431 


♦37.9 


25,507 


-30.6 


190 


7 


39,824 


13 


12,954 


14,416 


13,409 


11,964 


9,102 


10,366 


52,743 


♦32.4 


19,468 


-28.9 


Oregon 


33 


9 


5,481 


12 


1,933 


2,965 


2,294 


2,104 


1,535 


1,837 


9,296 


♦ 69.6 


3,372 


-31.2 


Washington 


48 


8 


5,760 


9 


1,792 


2,718 


2,320 


1,362 


1,205 


1,462 


8,392 


♦45.7 


2,667 


-40.9 


Cities of more than 






























500,000 Population 


8 


8 


1,934 


7 


803 


1,135 


828 


701 


583 


639 


3,467 


♦79.3 


1,222 


-36.9 


Baltimore 


Boston 


8 


12 


1,522 


6 


460 


593 


322 


257 


287 


356 


1,632 


♦ 7.2 


643 


-38.9 


Buffalo 


8 


9 


2,461 


12 


1,102 


1,414 


790 


782 


571 


690 


4,088 


♦66.1 


1,261 


-49.9 


Chicago 
Cleveland 


20 


5 


5,242 


6 


1,799 


2,712 


1,926 


1,423 


1,375 


1,627 


7,860 


♦ 49.9 


3,002 


-33.5 


11 


7 


3,742 


13 


1,357 


1,579 


1,339 


849 


793 


827 


5,124 


♦36.9 


1,620 


-44.8 


Los Angeles 


17 


3 


6,154 


9 


2,204 


2,234 


1,885 


1,735 


1,444 


1,566 


8,058 


♦30.9 


3,010 


-32.2 


Mi lwaukee 


15 


10 


6,048 


20 


2,400 


2,519 


2,108 


1,628 


1,214 


1,257 


8,655 


♦43.1 


2,471 


-49.8 


New York 
Philadelphia 
Pittsburgh 
San Francisco 


48 


8 


15,882 


14 


5,393 


7,614 


4,929 


4,152 


3,852 


5,217 


22,088 


♦39.1 


9,069 


-30.3 


13 
7 


7 

10 


5,620 
2,196 


15 
12 


1,696 
874 


2,455 
1,546 


1,734 
1,224 


1,558 
707 


1,178 
716 


1,260 
794 


7,443 
4,351 


♦32.4 
♦ 98.1 


2,438 
1,510 


-41.3 
-37.6 


7 


5 


1,389 


6 


399 


433 


494 


405 


360 


428 


1,731 


♦24.6 


788 


- 5.3 


St. Louis 


13 


8 


5,640 


15 


2,151 


2,370 


1,896 


1,626 


1,328 


1,385 


8,043 


♦42.6 


2,713 


-40.0 



States and cities with a sample of five percent or less of the 1935 sales are not shown separately. Data for such States are included in their respective geographic division totals. 






P-y 4 

CENSUS SURVEY OF BUSINESS: 1937-38 



MOTOR VEHICLE DEALERS. 

TABLE 2.-PAY ROLL, BY QUARTERS FOR 1938 (FIRST HALFJAND 1937 

FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES. 



RETAIL DISTRIBUTION 



DIVISION, STATE 
And 
CITY* 



Number Of Stores Includ- 
ed In 1937-38 Survey 



Total 



Report, 
inc 
Pay 
Roll 



Report- 

inc No 

Pay 

Roll 



Pay Roll By Quarters, 193738 («a 



First 

Quarter 

1937 



Second 

Quarter 

1937 



Third 

Quarter 

1937 



Fourth 

Quarter 

1937 



First 

Quarter 

1938 



Second 

Quarter 

1938 



Pay Roll 

( ice note ) 



Percent 

Chance 

From 

1935 



First Half 1938 



Pay Roll 

(»ee nole) 



Percent 
Chance 

From 

First 

Half 

1937 



UNITED STATES 

Independents 
Chains 

Motor-Vehicle 

Dealers (New) 
Used-Car Dealers 

NEW ENGLAND 
Connecticut 
Maine 

Massachusetts 
New Hampshire 
Rhode Island 
Vermont 

MIDDLE ATLANTIC 
New Jersey 
New York 
Pennsylvania 

EAST NORTH CENTRAL 
Illinois 
Indiana 
Michigan 
Ohio 
Wisconsin 

WEST NORTH CENTRAL 
Iowa 
Kansas 
Minnesota 
Missouri 
Nebraska 
North Dakota 

SOUTH ATLANTIC 
Delaware 
Florida 
Georgia 
Maryland 
South Carolina 
Virginia 
West Virginia 

EAST SOUTH CENTRAL 
Alabama 
Kentucky 
Mississippi 
Tennessee 

WEST .SOUTH CENTRAL 
Arkansas 
Louisiana 
Oklahoma 
Texas 

MOUNTAIN 
Arizona 
Colorado 
Idaho 
Montana 
Nevada 
New Mexico 
Utah 
Wyoming 

PACIFIC 
California 
Oregon 
Washington 

Cities of more than 
500,000 Population 



Baltimore 

Boston 

Buffalo 

Chicago 

Cleveland 

Los Angeles 

Milwaukee 
New York 
Philadelphia 
Pittsburgh 
San Francisco 
St. Louis 



3,029 
21 



2,898 
152 



6S 
36 
102 
21 
14 
17 



249 
240 



202 
111 
155 
185 
152 



266 

6" 

56 
32 
28 
17 
67 
32 

132 

~ So 

41 
27 
44 



30 

22 

44 

112 

140 

9~ 

42 
27 
24 



271 

T90" 

33 

48 



2,979 
21 



2,867 
133 



68 
36 
101 
21 
14 
17 



82 
245 
236 



200 
109 
153 
183 
148 



30 

21 

43 

111 



183 
32 
48 



113,818,680 



tl6,202,368 115,858,311 415,922,664 



112,742,821 



412,886,935 



$61,802,023 



♦25.629,756 



13.549,577 
269,103 



15,913,572 
288,796 



15,597,084 
261,227 



15,634,729 
287,935 



12500,377 
242,444 



12,545,216 
241,719 



60,694,962 
1,107,061 



♦ 43.3 
♦69.3 



25,145,593 
484,163 



13,651,664 
167,016 



16,006,670 
195,698 



15,658,050 
200,261 



15,727,110 12,581,772 



195,554 



161,049 



12,717,212 
169,723 



61,043,494 
758,529 



♦ 44.0 
♦22.6 



25,298,984 
330,772 



936,533 



295,848 

103,717 

354,666 

64,802 

63,187 

54,313 

2,994,405 



1,135,685 



878,271 



946,016 



405,234 
1,492,432 
1,096,739 

3J.86.186 



332,085 

127,712' 

445,914 

81,219 

79,036 

69,719 

3,669.101 



697,396 
524,154 
688,059 
814,982 
461,595 



480,277 
1,817,533 
1,371,291 

3,787,028 



327,300 

127,144 

413,212 

74,113 

76,935 

69,766 

3.534.079 



451,545 
1,750,641 
L, 331, 893 

3,678.962 



380,395 
150,007 
448,172 
72,417 
80,977 
79,350 

3.493.921 



206,690 
186,037 
221,659 
369,068 
130,122 
59,642 

1 450, 227 



847,214 
616,125 
818,437 
966,379 
538,873 

1,385,802 



249,193 
211,312 
278,877 
413,224 
149,827 
69,771 



825,468 
597,831 
761,956 
929,309 
564,398 

1,396.783 



529,657 
1,699,015 
1,265,249 

3546,633 



263,874 

104,980 

342,386 

57,023 

57,246 

52,762 

2.771.578 



265,097 

120,237 

375,367 

61,071 

59,651 

64,593 

2.882.352 



4,372,006 



♦ 43.1 



58,123 
334,567 
132,555 
162,707 

88,910 
362,430 
127,655 

607,314 



63,641 
327,502 
145,818 
188,848 
101,264 
402,497 
158,035 

687,353 



255,499 
221,051 
267,375 
415,709 
152,589 
70,452 

1518,024 



812,757 
581,047 
739,809 
880,269 
532,751 

1384,792 



598,886 
1,367,258 
1,005,434 

2.722.559 



649 , 986 
430,251 
519,865 
689,966 
432,491 

1.187,727 



401,115 
1,480,006 
L001,231 

2.695,336 



1,335,628 
508,580 

1,661,964 
292,551 
300 , 135 
273,148 

13.691.506 



1,866,713 
6,759,621 
5,065,172 

14.198.809 



♦49.7 
♦52.6 
♦38.6 
♦21.7 
♦42.3 
♦52.9 

'47.5 



♦43.5 
♦47.0 
♦49.7 

♦48.0 



528,971 
225,217 
717,753 
118,094 
116,897 
117,355 

5.653,930 



800,001 
2,847,264 
2,006,665 

5.417.895 



61,491 
298,388 
139,122 
183,479 

99,021 
396,511 
150,267 

671,036 



246,281 
230,503 
274,397 
402,232 
148,617 
68,261 

1,680,087 



97,336 
150,080 
107,990 
251,906 

L 098 .526 



144,444 

149,948 
140,330 
663,804 

782 . 747 



114,324 
172,041 
117,939 
283,049 

U.93,733 



48,256 

223,790 

203 ,089 

104,908 

22,515 

84,969 

30,442 

64,778 

1577,247 



159,611 
161,167 
154,653 
718,302 

946.733 



116,085 
165.188 
120,951 
268,812 

1.230.713 



71,139 
341,530 
148,001 
218,329 

94,816 
432,181 
155,684 

726,965 



210,795 
193,627 
228,328 
357,882 
120,145 
64,943 

1375,516 



684,528 
417,533 
476,318 
670 , 134 
446,823 

1.249 .505 



3,182,835 
2,319,157 
3,008,261 
3,590,939 
2,097,617 

5.352.872 



♦41.8 
♦56.3 
♦ 52.0 
♦46.2 
♦46.6 

♦22.7 



1,334,514 
847,784 
996,183 

1.360,100 
879,314 

2.437.232 



54,903 
317,068 
118,775 
149,936 

78,244 
353,661 
122,997 

585,015 



225,090 
197,722 
245,899 
365,889 
127,998 
74,013 

1,341, 474 



56,277 
293,733 
117,388 
151,169 

75,740 
354,505 
121,434 

565,834 



957,663 
848,903 
1,042,308 
1 , 600 , 233 
581,155 
268,126 

6,235,160 



♦ 23.4 
♦16.5 

♦ 33.7 
♦26.7 

♦ 8.6 
♦18.7 

♦42.4 



435,885 
391,349 
474,227 
723,771 
248,143 
138,956 



254,394 
1,301,987 
565,496 
753,363 
384,011 
1,593,619 
591,641 

2,692,668 



1,209, 343 
195,899 
172,005 



88,834 
37,998 
72,739 
156,263 
123,834 
200,024 

136,904 
460,634 
191,535 
77 , 694 
37,914 
136,512 



59,809 

284 , 667 

245,298 

127,106 

26,520 

91,045 

34,781 

77,507 

1,810,111 



161,695 
159,591 
162,053 
747,374 

940.933 



114,238 
195,194 
144,118 
273,415 

1.252 .470 



1,356,862 
242,639 
210,610 



104,184 
46,299 
85,123 
202,887 
139,105 
228,351 

148,250 
550,562 
232,085 
123,201 
41,427 
154,855 



55,085 

278,275 

245 , 622 

133, 115 

23,921 

94,467 

33,149 

77,299 

1,799,311 



172,988 
164,266 
172,411 
742,805 

890.209 



92,469 
147,930 
108,720 
235,896 

L102 . 237 



♦ 91.5 
♦41.5 
♦32.3 
♦73.5 

♦ 8.9 
♦31.5 
♦77.2 

♦35.9 



111,180 
610,801 
236,163 
301,105 
153,984 
708,166 
244,431 



45,498 

257,702 

233,239 

137,545 

17,490 

89,093 

36,652 

72,990 

1.736,269 



139,255 
150,249 
145,477 
667 ,256 

698.183 



90,050 
142,591 
107,557 
225,656 

L046.759 



37,023 

209,011 

169,175 

107,651 

14 ,401 

76,130 

26,718 

58,074 



129 , 684 
148,858 
144,746 
623,471 

742 . 667 



441,983 

682,503 

490,998 

1,077,184 

4.775.442 



♦26.8 
♦54.5 
♦33.5 
♦30.7 

♦45.7 



1,346,842 
245,098 
207,371 



97,137 
36,971 
81,973 
179,658 
147,026 
212,389 

180,892 
516,324 
227,713 
106,463 
44,900 
153,088 



1,306,531 
231 , 638 
198,100 



134,148 
37,849 
79 , 677 
176,075 
126,013 
198,619 

143,239 
492,168 
233,064 
90,791 
35,392 
147 , 680 



1,081,304 
186,995 
153,436 



78,344 
34.571 
66,898 
141,995 
105,725 
169 ,239 

114,896 
404,943 
183,778 
83,889 
31,725 
130,454 



32,744 

214,780 

177,578 

137,420 

13,584 

76,733 

27,789 

62,039 

1,416,992 



638,738 

634,972 

629,447 

2,872,285 

3.560.622 



208 , 648 
1,044,434 
927,248 
502,674 
90,446 
359,574 
135.024 
292,574 

6,922,938 



♦37.7 
♦43.5 

♦43.1 
♦48.8 

♦45.5 



182,519 

290,521 
216,257 
461,552 

2.148.996 



L.067,797 
194,393 
154,802 



73,974 
35,913 
65,386 

157,921 
96,807 

160,117 

119,450 
445,500 
177,448 
84,047 
33,038 
133,871 



5,219,578 
915,274 
788,086 



424,303 
159.117 
319,512 
714,883 
535,978 
839,383 

609,285 
2,019,688 
884,397 
398,149 
159,633 
592 , 135 



♦71.0 
♦52.3 
♦49.7 
♦ 36.7 
♦61.0 
♦29.5 
♦53.9 
♦26.9 



♦49.7 
♦48.9 
♦ 46.7 
♦58.9 



268,939 

299,107 

290,223 

1,290,727 

1.440.850 



69,767 
423,791 
346,753 
245,071 

27,985 
152,863 

54,507 
120,113 



♦101.8 
♦11.4 
♦71.9 
♦61.6 
♦45.1 
♦ 70.7 

♦55.9 
♦55.0 
+29.7 
♦67.1 
♦21.4 
+22.7 



2,149,101 
381,388 
308,238 



152,318 
70,484 
132,284 
299,916 
202,532 
329,356 

234,346 
850 , 443 
361,226 
167,936 
64,763 
264,325 



-14.7 
-13.2 



-14.7 
- 8.8 



-12.0 



-15.8 

- 2.7 
-10.3 
-19.1 
-17.8 

- 5.4 

-15.2 



9.7 
-14.0 

-18.7 

-22.3 



-13.6 
-25.7 
-33.9 
-23.6 
-12.1 

- 5.2 



- 4.4 

- 1.5 

- 5.3 

- 7.5 
-11.4 
♦ 7.4 

-10.5 



- 8.7 

- 7.7 
-15.2 
-14.4 
-19.0 

- 7.4 
-14.4 

-11.1 



-13.8 

- 9.8 

- 4.3 
-13.7 

6.3 



-11.6 

- 3.9 

- 1.6 

- 6.6 

-16 .7 



-35.4 
-16.7 
-22.7 
► 5.6 
-42.9 
-13.2 
-16.4 
-15.6 

-16.2 



-16.3 
-13.0 
-19.4 



-21.1 
-16.4 
-16.2 
-16.5 
-23.0 
-23.1 

-17.8 
-15.9 
-14.7 
-16.4 
-18.4 
- 9.3 



Slates and cities toiln a sample of five percent jr less or the 1935 sales are not shown separately. Data lor such States are included in their 
Note: Pay roll does not include compensation for services of proprietors of unincorporated businesses, and cannot be compared with sales without 



respective geographic division totals, 
adjustment for proprietors' services. 



Immediate 
Release 



DEPARTMENT OF COMMERCE 

Bureau of the Census 
Washington 



Preliminary report 
( 4 page.) 



Census Survey of Business: 1937-38 
Retail Distribution 



PAINT, GLASS AND WALL-PAPER STORES 



Nearly 1,000 paint, gls33 and wall-peper stores throughout the country, with aggregate 
sales in 1937 of $31,918,000, reported to the Bureau of the Census that their sales during the 
first half of 1938 were within 7.7 percent of their sales for the same period of 1937. The first 
quarter of 1938 showed a gain of three-tenths of 1 percent and the second quarter a loss of 12.2 
percent in comparison with the corresponding quarters of 1937. Compared with 1935, the latest' 
year covered by a regular Business Census, their 1937 sales represent an increase of 26.1 percent. 
These are among the conclusions announced today by William L. Austin, Director, Bureau of the Cen- 
sus, in a preliminary report issued in connection with the Census Survey of Business for 1937-38. 

A comparison with previous Census totals follows: 



1929 Census 
1933 Census 
1935 Census 



Stores 

8,870 
7,717 

8,910 



Paint, Glass and Wall-Paper Stores 

Change from 



Identical stores included in this Survey: 



Year 1935 
Year 1937 

First Half 1937 
First Half 1938 



955 

955 
955 



Sales 

$195,372,000 

92,318,000 

127,049,000 



25,309,000 
31,918,000 

16,180,000 
14,933,000 



Preceding Ferlod 



-52.7ft 
♦37.6* 



+26. LS 



7.7* 



Sales 



The total volume of sales for 1937 was distributed by quarters as follows: First quar- 
ter, ie.1 percent; seccnd quarter, 32.6 percent; third quarter, 26.4 percent; fourth quarter, 22.9 
percent. All geographic divisions and al 1 States show sales increases from 1935 to 19~37. a'cot- 
parison of the first half of 1938 with the first half of 1937 shows an increase of 6.0 percent for 
the West South Central Division with decreases for the remaining divisions, ranging from 5.1 per- 
cent for the Xest North Central Division tc 17.7 percent for the Mountain Division. Included' among 
the 955 identical stores are 130 identical units of chains. Sales of these identical chain units 
totalled $7, 445, 000 in 1937, an increase of 32.2 percent over their sales in 1935. 

Pay Roll 

Of the 955 stcres included in the Survey, 105 reported no paid employees. The remaining 
P50 retorted pay roll, exclusive of the services of proprietors, to the amount of $4,553,000 for 
1937, representing an increase of 28.6 percent over their pay roll for 1935. They rencrted a to- 
tal pay roll of $2,123,000 for the first half of 1938, a decrease of 1.2 percent as compared with 
the same period of 1937. A summary comparison of pay roll and sales follows: 



Percent Change 
Sales Pay Roll 



Year 1937 compared with 1935 

First half 1938 compared with first half 1937 



►26.1 
- 7.7 



+ 28.6 
- 1.2 



Page 2 

Size of Sample 

The stores included in this Survey constitute a sample of 20 percent in sales and 11 
percent in number of all paint, glass and wall-paper stores shown in the 1935 Census. A summary 
follows: 



Stores 
Total Independents Chains 



Sales in 1935 (thousands) 
Total Independents Chains 



1935 Census 
1937 Survey 

Percent Sample 



8,910 
955 

1136 



8,137 
825 

10$ 



773 
130 

175S 



$127,049 
25,309 

ZQfo 



$99,324 
19,677 

20$ 



$27,725 
5,632 

205S 



Compared with 
pal cities is as follows 



the above average size of sample, the proportion of coverage for princi 

1: 





Size 


of 


Sample 


City 


Store 


s 


Sales 




i 




i 


Baltimore 


4 




10 


Boston 


5 




7 


Buffalo 


4 




6 


Chicago 


11 




33 


Cleveland 


8 




14 


Detroit 


7 




16 


Los Angeles 


15 




36 



Milwaukee 
New York 
Philadelphia 
Pittsburgh 
San Francisco 
St. Louis 



Size of 


Sample 


Stores 


Sales 


% 


* 


1 


1 


6 


16 


11 


38 


6 


14 


21 


44 


9 


11 



Attached are tables showing sales and pay roll for each quarter by geographic divisions 
States and principal cities. Because of the small number of chain units included in the Survey, 
separate figures for independents and chains can be shown only in United States totals. Also," 
separate figures are not shown in the tables for States and cities with five or less stores report- 
ing, or for which the sample represents less than 10 percent of the 1935 sales. However, data for 
the States omitted are included in the totals of their respective geographic divisions. 

Scope of Survey 

The data contained in this report were supplied by slightly more than 900 retailers, who 
submitted returns for the current Census Survey of 3usiness prior to the closing date. Thi3 report 
is not intended to present a complete picture of the retail paint, glass and wall-paper trade, but 
rather to provide a reliable indicator of trends since the last regular Business Census. The 'can- 
vass for the Survey was conducted by mail from lists composed only of stores included in the 1935 
Census of Business. Stores with 1935 sales of less than $5,000, and those which came into existence 
since 1935 were not canvassed, and those which have gone out of business necessarily are omitted. 
Reporting for this Survey was voluntary; hence, some stores failed to cooperate or delayed their 're- 
turns beyond the closing date. For convenience in evaluating the importance of the stores included, 
percentage columns are carried in the accompanying sales table which show the weight of sample by 
States. 



This is one of a 3eries of retail reports issued in connection with the Census Survey of 
Business: 1937-38. It will be followed promptly by similar releases for other kinds of business 
and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided by the 
Works Progress Administration. The project is under the direction of Fred A. Gosnell, Chief Statis- 
tician, who was also in charge of previous Business Censuses. Retail trade reports are prepared 
under the immediate supervision of James 0. Reid. 































Pago 3 


CENSUS SURVEY OF BUSINESS: 1937-38 














RETAIL niSTRmimoN 








PAINT, CLASS AND WALL-PAPER STORES 








TABLE 1 .-SALES, 


BY QUARTERS FOR 1938 (FIRST 


HALF) AND 1937; AND FOR THE YEAR 1935 






FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, 


STATES 


AND PRINCIPAL CITIES. 






Size 


Amd Proportion Of Sample 




Sales By Quarters. 1937-38 


(add 000) 




Year 1937 


First Half 1938 


Number 


Percent 


1935 Sales 
Of Stores 
Included 
In 1937-38 


Percent 






















DIVISION, STATE 
And 
CITY* 


Of 

Stores 
Includ- 


Of Such 
Stores 
To All 


Of Such 

Sales 

To All 


First 
Quarter 


Second 
Quarter 


Third 
Quarter 


Fourth 
Quarter 


First 
Quarter 


Second 
Quarter 


Sales 


Percent 

Chance 

From 

193S 


Sales 


Percent 

Chance 

From 

First 

Half 




ed In 
1937-38 


Stores 
In 1935 


Survey 


Sales 
In 1935 


1937 


1937 


1937 


1937 


1938 


1938 








Survey 


Census 


(add O0O) 


Census 














(add 000) 




(add 000) 


1937 


UNITED STATES 
Independents 


955 


11 


$25,309 


20 


$5,787 


$10,393 


$8,414 


57,324 


$5,804 


$9,129 


$31,918 


♦26,1 


$14,933 


- 7.7 


825 


10 


19,677 


20 


4,429 


7,930 


6,519 


5,595 


4,481 


6,989 


24,473 


♦ 24.4 


11,450 


- 7.4 


Chains 


130 


17 


5,632 


20 


1,358 


2,463 


1,895 


1,729 


1,343 


2,140 


7,445 


♦32.2 


3,483 


- 8.8 


NEW ENGLAND 
Connecticut 


81 


12 


1,749 


16 


374 


620 


534 


511 


332 


547 


2,039 


♦16.6 


879 


-11.6 


£5 


16 


605 


23 


125 


223 


209 


203 


113 


200 


760 


+ 25.6 


313 


-10.1 


Massachusetts 


42 


12 


914 


18 


201 


312 


261 


245 


173 


268 


1,019 


♦ 11.5 


441 


-14.0 


MIDDLE ATLANTIC 
New Jersey 


285 


9 


7,948 


19 


1,708 


2.911 


2.456 


2.450 


1,619 


2.C88 


9,525 


♦19.8 


4,307 


- 6.8 


44 


10 


1,252 


18 


287 


464 


369 


398' 


269 


453 


1,518 


♦ 21.2 


722 


- 3.9 


New York 


149 


7 


4,206 


16 


872 


1,326 


1,250 


1,244 


811 


1,213 


4,692 


♦11.6 


2,024 


- 7.9 


Pennsylvania 


92 


12 


2,490 


27 


549 


1,121 


837 


808 


539 


1,022 


3,315 


♦ 33.1 


1,561 


- 6.5 


EAST NORTH CENTRAL 
Illinois 


237 


11 


5,320 


19 


1,166 


2,680 


1,850 


1,300 


1,206 


2,397 


6,996 


♦ 31.5 


3,603 


- 6.3 


84 


12 


2,360 


29 


526 


1,138 


795 


561 


541 


1,063 


3,020 


♦ 28.0 


1,604 


- 3.6 


Indiana 


31 


12 


475 


12 


101 


262 


183 


111 


112 


226 


657 


♦ 38.3 


338 


- 6.9 


Michigan 


27 


9 


526 


15 


117 


234 


163 


135 


109 


179 


649 


♦ 23.4 


288 


-17.9 


Ohio 


72 


10 


1,458 


17 


294 


807 


504 


331 


317 


704 


1,936 


+32.8 


1,021 


- 7.3 


Wisconsin 


23 


9 


501 


14 


128 


239 


205 


162 


127 


225 


734 


+46.5 


352 


- 4.1 


WEST NORTH CENTRAL 
Iowa 


74 


11 


1,664 


17 


307 


662 


468 


358 


321 


599 


1,795 


+ 7.9 


920 


- 5.1 


24 


13 


502 


24 


105 


210 


142 


108 


113 


184 


565 


+12.5 


297 


- 5.7 


Kansas 


11 


9 


250 


16 


47 


100 


67 


54 


48 


84 


268 


* 7.2 


132 


-10.2 


Minnesota 


9 


9 


229 


18 


41 


80 


65 


46 


44 


78 


232 


+ 1.3 


122 


♦ 0.8 


Missouri 


17 


8 


471 


15 


76 


190 


130 


93 


80 


175 


489 


+ 3.8 


255 


- 4.1 


Nebraska 


8 


13 


148 


13 


25 


51 


40 


35 


21 


47 


151 


♦ 2.0 


S8 


-10.5 


SOUTH ATLANTIC 

District of Columbia 


59 


11 


1,878 


18 


436 


743 


596 


566 


470 


605 


2,341 


♦ 24.7 


1,075 


- 8.8 


8 


22 


595 


38 


139 


226 


186 


18e 


158 


183 


739 


+24.2 


341 


- 6.6 


Maryland 


11 


10 


268 


20 


56 


105 


84 


89 


60 


103 


334 


+24.6 


163 


♦ 1.2 


Virginia 


6 


12 


155 


18 


30 


65 


53 


40 


32 


61 


188 


+21.3 


93 


- 2.1 


West Virginia 


9 


11 


240 


24 


53 


135 


83 


67 


54 


101 


338 


+ 40.8 


155 


-17.6 


EAST SOOTH CENTRAL 
Kentucky 


28 


12 


999 


22 


265 


497 


386 


271 


242 


399 


1,421 


+42.2 


641 


-15.9 


17 


14 


486 


33 


140 


296 


202 


128 


128 


226 


766 


+ 57.6 


354 


-18.8 


Tennessee 


7 


10 


360 


17 


84 


149 


129 


90 


78 


121 


452 


+25.6 


199 


-14.6 


WEST SOUTH CENTRAL 
Oklahoma 


34 


9 


857 


11 


246 


341 


344 


299 


277 


345 


1,230 


+43.5 


622 


+ 6.0 


7 


9 


151 


12 


38 


51 


60 


47 


37 


55 


196 


♦29.8 


92 


♦ 3.4 


Texas 


23 


11 


599 


12 


173 


244 


243 


214 


202 


251 


874 


♦ 45.9 


453 


+ 8.6 


MOUNT;. LN 
Utah 


28 


19 


855 


28 


248 


372 


301 


254 


206 


304 


1,175 


♦ 37.4 


510 


-17.7 


6 


26 


205 


29 


49 


88 


66 


58 


54 


73 


261 


+27.3 


127 


- 7.3 


PACIFIC 
California 


129 


17 


4,039 


33 


1,037 


1,567 


1,477 


1,315 


1,131 


1,245 


5,396 


+ 33.6 


2,376 


- 8.8 


98 


16 


3,355 


34 


904 


1,310 


1,206 


1,097 


976 


995 


4,517 


♦ 34.6 


1,973 


-10.9 


Oregon 


8 


13 


226 


30 


45 


90 


100 


82 


53 


39 


317 


+40.3 


142 


* 5.2 


Washington 


23 


20 


458 


25 


88 


167 


171 


136 


100 


161 


562 


♦ 22.7 


261 


+ 2.4 


Cities of more than 






























500,000 Population 


37 


11 


1,424 


33 


313 


685 


446 


322 


325 


641 


1,766 


♦24.0 


966 


- 3.2 


"hicago 


C leveland 


8 


6 


159 


14 


30 


85 


60 


32 


30 


82 


207 


♦ 30.2 


112 


- 2.6 


Detroit 


7 


7 


217 


16 


50 


67 


61 


53 


43 


48 


231 


♦ 6.5 


91 


-22.2 


L^s Angeles 


27 


15 


1,105 


36 


323 


439 


410 


381 


29e 


396 


1,553 


♦40.5 


694 


- 8.9 


Ben York 


36 


6 


2,643 


16 


558 


747 


774 


850 


504 


670 


2,929 


+10.8 


1,174 


-10.0 


Philadelphia 


21 


11 


993 


38 


226 


405 


324 


364 


216 


383 


1,319 


+ 32.8 


599 


- 5.1 


San Francisco 


12 


21 


541 


44 


125 


176 


164 


141 


116 


146 


606 


♦12.0 


262 


-15.0 


St. Louis 


6 


9 


140 


11 


19 


53 


34 


23 


22 


47 


129 


- 7.9 


69 


- 4.2 


* 
Slate* and cities wit 


five or 


ess stores 


reporting or with a son 


pie of les 


than 10 


screen! of I 


fie 1935 K 


les ore no 


shown se| 


arately. Data for sue) 


States are included 


in their respective geographic 


division to 


als. 


















! 



Page 4 





CENSUS SURVEY OF BUSINESS: 


1937-38 


PAINT, 


GLASS AND WALL-PAPER STORES 






RETAIL DISTRIBUTION 










TABLE 2.- PAY ROLL 


BY QUARTERS FOR 1938 


(FIRST HALF) AND 


1937 










FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES. 






DIVISION, STATE 
And 
CITY* 


Number Of Stores Includ- 
ed In 1937-38 Survey 




Payroll By Quarters, 1937-38 


(kc note) 




Year 1937 


First Half 1938 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Pay Roll 

dee note) 


Percent 
Change 

From 

1935 


Pay Roll 

( Me note ) 


Percent 
Chance 

From 

First 

Half 

1937 


Total 


Report- 
ing 
Pay 

Roll 


Report- 
ing No 
Pay 
Roll 


UNITED STATE 

Independents 
Chains 


955 


850 


105 


$944,673 


#1,204,989 


$1,147,081 


$1.256J332 


$998,304 


$1,124,608 


$4,552,775 


♦28.6 


$2,122,912 


- 1.2 


S25 

130 


720 
130 


105 


765,264 
179,409 


986,091 
218,898 


935,329 
211,752 


1,002,181 
253,851 


808,827 
189,477 


926,031 
198,577 


3,688,865 
863,910 


♦28.3 
♦29.8 


1,734,858 
388,054 


- 0.9 

- 2.6 




NEK BCLAND 
Connecticut 
Massachusetts 


81 


74 


7 


79 , 531 


107,725 


103,097 


113,194 


80,160 


99,935 


403,547 


♦ 19.3 


180.095 


- 3.8 




25 
42 


20 
41 


5 
1 


27 , 858 
39,616 


34,987 
54,437 


35,391 
53,125 


34,251 
63,041 


27,300 
40,941 


31,458 
50,748 


132,487 
210,219 


♦21.4 
♦ 18.0 


58,758 
91,689 


- 6.5 

- 2.5 




MIDDLE ATLANTIC 
New Jersey 
New York 

Pennsylvania 


285 


237 


48 


247,531 


298,048 


283,733 


314,609 


249 , 374 


288,312 


1,143,921 


♦ 17.6 


538,136 


- 1.4 




44 
149 
92 


41 
115 
81 


3 
34 

11 


37,684 

138,477 

71,370 


42,139 
160,004 
95,905 


42,401 
147 , 704 
93,628 


50,106 

167,832 

96,671 


37 , 386 

132,229 

80,259 


41,286 
152 , 668 
94,359 


172 , 330 
614,017 
357,574 


♦ 22.8 

♦ 15.3 

♦ 19.4 


78,671 
284,897 
174,618 


- 1.4 

- 4.6 
♦ 4.4 




EAST NORTH CENTRAL 
Illinois 
Indlane 
Michigan 
Ohio 
Wisconsin 


237 


212 


25 


212,412 


296,104 


280,541 


272,613 


236,249 


261,166 


1,061,670 


♦32.8 


497.415 


- 2.2 




34 
31 
27 
72 
23 


71 
26 
24 
69 
22 


13 

5 
3 

3 
1 


90,377 
15,483 
19,168 
66,252 
21,132 


123,818 
20,555 
25,453 
93,974 
32,304 


126,778 
17,682 
24,214 

79,008 
32,859 


121,976 
18,086 
23,433 
80,898 
28,220 


115,773 
16,227 
19,554 
61,122 
23,573 


99,374 
20,494 
21,023 
82,322 
37,953 


462,949 

71,806 

92,268 

320,132 

114,515 


♦ 30.9 

♦ 25.7 
♦33.3 
+ 28.9 
♦60.9 


215,147 
36,721 
40,577 

143,444 
61,526 


♦ 0.4 

♦ 1.9 
- 9.1 
-10.5 
♦15.1 




WEST NORTH CENTRAL 
Iowa 
Kansas 
Minnesota 
Missouri 
Nebraska 


74 


69 


I 


59 , 008 


89,806 


74,399 


71,660 


60,037 


84,326 


294,873 


♦16.8 


144,363 


- 3.0 




24 
11 

9 
17 

8 


22 

11 
8 

17 
7 


2 
1 
1 


26,168 
6,895 
4,664 

14,996 
4,861 


45,085 
9,650 
5,713 

17 , 541 
8,214 


34,299 
3,570 
4,548 

16,615 
7,354 


33,068 
9,301 
4,805 

17,425 
5,238 


26,697 
8,120 
4,497 

15,409 
3,902 


38,161 
8,781 
5,457 

21,001 
8,117 


138,620 
34,416 
19,730 
66,577 
25,667 


♦ 34.4 

♦ 7.4 

♦ 17.3 

♦ 5.7 

♦ 8.3 


64,858 
16,901 
9,954 
36,410 
12,019 


- 9.0 
♦ 2.2 

- 4.1 
♦11.9 

- 8.1 




SOOTH ATLANTIC 

District of Columbia 
Maryland 
Virginia 
We3t Virginia 


t>9 


55 


4 


70,348 


80,213 


76,948 


111,014 


75,481 


81,619 


339,023 


♦36.9 


157 , 100 


♦ 4.0 




a 
11 

6 

9 


7 

11 
5 
9 


1 

1 


22,668 
8,747 
3,718 

10,989 


24,943 

11,001 

5,280 

13,230 


23,979 

10,095 

4,738 

12,736 


52,317 

13,834 

5,679 

12,874 


23,306 

10,181 

5,977 

12,186 


24,862 

12,014 

6,989 

13,251 


123,912 
43,677 
19,415 
49,829 


♦52.6 
♦23.4 
-12.6 
♦46.7 


48,168 
22,195 
12,966 
25,437 


♦ 1.2 

♦ 12.4 
+44.1 

♦ 5.0 




EAST SOOTH CENTRAL 
Kentucky 
Tennessee 


28 


26 


2 


48,313 


66,436 


62,455 


70,792 


54,474 


62,084 


247,996 


♦38.6 


116,558 


♦ 1.6 




17 
7 


16 
7 


1 


25,857 
15,781 


39,241 
19 , 788 


36,687 
18,093 


42,146 
19,791 


30,846 
15,935 


35,944 
18,327 


143,931 
73,453 


♦49.6 
♦26.3 


66,790 
34,262 


♦ 2.6 
- 3.7 




WEST SOOTH CENTRAL 
Oklahoma 
Texas 


34 


33 


1 


35,239 


39,721 


41,806 


54,248 


39,131 


43,402 


171,014 


♦31.3 


82,533 


♦ 10.1 




23 


22 


1 


6,383 
25,619 


8,524 
28,277 


9,420 
29 , 424 


9,045 
35,404 


6,201 
28,610 


7,605 
32,552 


33,872 
118,724 


♦ 24.2 
♦33.0 


12,806 
61,162 


-10.4 
♦ 13.5 




MOUNTAIN 
Utah 


28 


27 


1 


42,120 


50,799 


50,327 


52,480 


41,400 


45,560 


195,726 


♦49.9 


86,960 


- 6.4 






6 




12,476 


14,468 


1 4 , 2H5 


17,690 


12,825 


13,889 


58,843 


♦35.6 


26,714 


- 0.9 




PACIFIC 
California 
Oregon 

Abshington 


129 


117 


12 


149,671 


176,137 


173,775 


195,422 


161,498 


158,204 


695,005 


♦41.8 


319 , 702 


- 1.9 




98 

8 

23 


91 

7 

19 


7 
1 
4 


130,805 

6,381 

12,485 


153,239 

7,910 

14,988 


150,671 

7,751 

15 , 353 


170,758 
8,388 
16,276 


141,330 

6,861 

13,307 


141,600 
7,899 
3,705 


605,473 
30,430 
59 , 102 


♦41.9 
♦34.7 
♦45.1 


282,930 
14,760 
22,012 


- 0.4 
♦ 3.3 
-19.9 




Cities of more than 
500,000 Population 
































Chicago 
Cleveland 
Detroit 
Los Angeles 


37 
8 
7 

27 


30 
8 
5 

26 


7 

2 

1 


55,665 
5,709 
6,004 

49 , 532 


68,174 
7,087 
6,159 

58,041 


72,002 
7,173 
6,091 

57,956 


70,730 
5,916 
6,875 

62,112 


59,720 
5,363 
6,382 

53,824 


70,925 
7,552 
6,943 

54,499 


266,571 
25,885 
25,129 

227,641 


♦20.0 
-10.6 
♦ 23.3 
♦53.0 


130,645 
12,915 
13,325 

108,323 


♦ 5.5 

♦ 0.9 

♦ 9.6 

♦ 0.7 






New York 

Philadelphia 
San Francisco 
St. Louis 


86 
21 
12 

6 


63 

19 

12 

6 


23 
2 


82,365 

26,451 

20,430 

3,750 


84,246 

31,853 

25,007 

5,289 


82,922 

30,917 

22,253 

4,197 


95,929 

37,415 

23 , 208 

4,296 


78,565 

32,269 

20,500 

4,075 


81,893 

31,644 

20,815 

6,977 


345,462 

126,636 

90,898 

17,532 


♦16.1 

♦ 18.4 

♦ 27.6 

♦ 7,5 


160,458 
63,913 
41,315 
11,052 


- 3.7 

* 9.6 

- 9.1 

♦ 22.3 




States and cities wit 
in their respective geographic 


^ five or 
division h 


less storei 
tab. 


reporting 


or with a 


ample of less than 10 percent of the 


1935 sales 


are not sho 


vn separately. Data tor 


uch States are included 




Note: Pay roil does not inc 


ude comp 


ensation f 


99 services 


of propriety 


rs of unincorporated businesses, and 


cannot be cc 


mpared with 


sales without adjustment 


for proprietors' services. 





























Immediate o_ ,. . 

Preliminary report 

Relea » e DEPARTMENT OF COMMERCE (4 »*.) 

Bureau of the Census 
Washington 

Census Survey of Business: 1937-38 
Retail Distribution 

RADIO DEALERS 



Nearly 250 radio stores throughout the country, with aggregate sales in 1937 of 
$8,080,000, reported to the Bureau of the Census that their sales during the first half of 1938 
were off 22.4 percent as compared with the same period of 1937. The first quarter of 1938 showed 
a loss of 12.9 percent and the second quarter a loss of 30.1 percent in comparison with the cor- 
responding quarters of 1937. Compared with 1935, the latest year covered by a regular Business 
Census, their 1937 sales represent an increase of 44.2 percent. These are among the conclusions 
announced today by William L. Austin, Director, Bureau of the Census, in a preliminary report is- 
sued in connection with the Census Survey of Business for 1937-38. 

A comparison with previous Census totals for number and sales of all retail radio stores 
follows: 

Change from 
Stores Sales Preceding Period 



1929 Census 


16,037 


$561,772,000 




1933 Census 


8,161 


113,899,000 


-79. 7$ 


1935 Census 


4,296 


57,152,000 


-49.8$ 


.ical stores included 


in this Survey: 






Year 1935 


243 


5,602,000 




Year 1937 


243 


8,080,000 


+44.2$ 


Eir3t Half 1937 


243 


3,897,000 




First Half 1938 


243 


3,024,000 


-22.4$ 



Sales 

All geographic divisions show sales increases from 1935 to 1937. A comparison of the 
first half of 1938 with the first half of 1937 shows increases of 5.9 percent and 10.8 percent, 
respectively, for the West South Central Division and the East South Central and Mountain Divi- 
sions combined, with decreases for the remaining divisions, ranging from 12.4 percent for the 
West North Central Division to 36.7 percent for the East North Central Division. The total vol- 
ume of sales for 1937 was distributed by quarters, as follows: First quarter 21.5$; second 
quarter 26.7$; third quarter 24.3$; fourth quarter 27.5$. 

Pay Roll 

Of the 243 stores included in the Survey, 34 reported no paid employees. The remaining 
209 reported pay roll, exclusive of the services of proprietors, to the amount of $1,035,000 for 
1937, representing an increase of 34.6 percent over their payroll for 1935. They reported a 
total pay roll of $459,000 for the first half of 1938, a decrease of 6.1 percent as compared with 
the same period of 1937. A summary comparison of pay roll and sales follows: 

Percent Change 
Sales Pay Roll 

Year 1937 compared with 1935 +44.2 +34.6 

First half 1938 compared with first half 1937 -22.4 - 6.1 



Page 2 

Size of Sample 

The stores included in this Survey constitute a sample of 10 percent in sales and six 
percent in number of all radio stores shown in the 1935 Census. A summary follows: 

Stores Sales in 1935 



1935 Census 4,296 $57,152,000 

1937 Survey 243 5,602,000 

Percent Sample 6% 10$ 

Attached are tables showing sales and pay roll for each quarter by geographic divisions 
and for the six States with the largest volume of sales. 

Scope of Survey 

The data contained in this report were supplied by 243 radio dealers, who submitted re- 
turns for the current Census Survey of Business prior to the closing date. This report is not 
intended to present a complete picture of the retail radio trade, but rather to provide a reli- 
able indicator of trends since the last regular Business Census. The canvass for the Survey was 
conducted by mail from lists composed only of stores included in the 1935 Census of Business. 
Stores with 1935 sales of less than $5,000, and those which came into existence since 1935 were 
not canvassed, and those which have gone out of business necessarily are omitted. Reporting for 
this Survey was voluntary; hence, some stores failed to cooperate or delayed their returns be- 
yond the closing date. For convenience in evaluating the importance of the stores included, 
percentage columns are carried in the accompanying sales table which show the weight of sample 
by States. 

- - 

Thi3 is one of a series of retail reports issued in connection with the Census Survey 
of Business: 1937-38. It will be followed promptly by similar releases for other kinds of 
business, and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and 
is nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided 
by the Works Progress Administration. The project is under the direction of Fred A. Gosnell , 
Chief Statistician, who was also in charge of previous Business Censuses. Retail trade reports 
are prepared under the immediate supervision of James 0. Reid. 



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"J" DEPARTMENT OF COMMERCE »**-*«** 

Bureau of the Census 
Washington 

Census Suroey ol Business.' 1937-38 
Retail Distribution 



RESTAURANTS, CAFST5RIAS AND LUNCH ROOMS 

More than 6,000 restaurants, cafeterias and lunch rooms throughout the country, with 
aggregate sales in 1937 of $236,207,000, reported to the Bureau of the Census that their sales 
during the first half of 1938 were within 7.1 percent of their sales for the same period of 1937. 
The first quarter of 1938 showed a loss of 3.8 percent and the second quarter a loss of 10.2 per- 
cent in comparison with the corresponding quarters of 1937. Compared with 1935, the latest year 
covered by a regular Business Census, their 1937 sales represent an increase of 24.3 percent. 
These are among the conclusions announced today by William L. Austin, Director, Bureau of the Census, 
in a preliminary report Issued in connection with the Census Survey of Business for 1937-38. 

A comparison with previous Census totals follows: 

Restaurants, Cafeterias and Lunch Rooms 

Change from 
Establishments Sales Preceding Period 

1929 Census 96,950 $1,802,913,000 

1933 Census 124,090 1,089,134,000 -39.6$ 

1935 Census 113,037 1,453,118,000 +33.4% 

Identical establishments included in thi3 Survey: 

Year 1935 6,447 190,044,000 

Year 1937 6,447 236,207,000 +24.3% 

First Half 1937 6,447 114,676,000 

First Half 1938 6,447 106,490,000 - 7.1% 

Sales 

The total volume of sales for 1937 was distributed by quarters as follows: First quar- 
ter, 23.2 percent; second quarter, 25.3 percent; third quarter, 26.0 percent; fourth quarter, 25.5 
percent. All geographic divisions and all States, with the exception of New Hampshire , show sales 
increases from 1935 to 1937. For the first half of 1938 all geographic divisions show decreases 
as compared with the first half of 1937, ranging from 1.6 percent for the West South Central Divi- 
sion to 12.5 percent for the East North Central Division. Included among the 6,447 identical estab- 
lishments are 256 identical units of chains. Sales of these identical chain units totalled 
$34,205,000 in 1937, an increase of 17.4 percent over their sales in 1935. 

Pay Roll 

Of the 6,447 establishments Included in the Survey, 224 reported no paid employees. The 
remaining 6,223 reported pay roll, exclusive of the services of proprietors, to the amount of 
$49,144,000 for 1937, representing an increase of 26.0 percent over their pay roll for 1935. They 
reported a total pay roll of $24,025,000 for the first half of 1938, an increase of 2.2 percent as 
compared with the same period of 1937. A summary comparison of pay roll and sales follows: 



Year 1937 compared with 1935 

First half 1938 compared with first half 1937 



Percent Change 


Sales 


Pay Roll 


+ 24.3 


+ 26.0 


- 7.1 


+ 2.2 



Page 2 



Size of Sample 



The establishments included in this Survey constitute a sample of 13 percent in sales 
and six percent in number of all restaurants, cafeterias and lunch rooms shown in the 1935 Census. 
A summary follows: 



Establishments 
Total Independents Chains - 



1935 Census 
1937 Survey 

Percent Sample 



113,037 
6,447 



110,299 
6,191 

6# 



2,738 
256 



Sales in 1935 (thousands) 
Total Independents Chains 

$1,453,118 $1,239,389 $213,729 
190,044 160,917 29,127 



13% 



13% 



14% 



Compared with the above average size of sample, the proportion of coverage for prin- 
cipal cities is as follows: 



City 


Size of 3a 

Establishments 


nple 
Sales 


City 


Size of Sample 
Establishments Sales 

% 1o 


Baltimore 


5 






9 


Milwaukee 


8 






14 


Boston 


9 






16 


New York 


11 






16 


Buffalo 
Chicago 
Cleveland 


7 
6 
7 






10 

11 
20 


Philadelphia 
Pittsburgh 
San Francisco 


7 

12 
10 






17 
27 

18 


Detroit 


7 






14 


St. Louis 


5 






13 


Los Angeles 


7 






18 













Attached are tables showing sales and pay roll for each quarter by geographic divisions, 
States, and principal cities. Because of the small number of chain units included in this Survey, 
separate figures for independents and chains can be shown only in United States totals. Separate 
figures are not shown in the tables for States and cities with less than 10 establishments re- 
porting, or for which the sample represents less than seven percent of the 1935 sales. However, 
data for the States omitted are included in the totals of their respective geographic divisions. 

Scope of Survey 

The data contained in this report represent 6,447 establishments, for which returns were 
submitted for the current Census Survey of Business prior to the closing date. This report is not 
intended to present a complete picture of the resteurant business, but rather to provide a reli- 
able indicator of trends since the last regular Business Census. The canvass for the Survey was 
conducted by mail from lists composed only of stores included in the 1935 Census of Business. 
Establishments with 1935 sales of less than $5,000, and those which came into existence since 1935 
were not canvassed, and those which have gone out of business necesserily are omitted. Reporting 
for this Survey was voluntary; hence, some establishments failed to cooperate or delayed their re- 
turns beyond the closing date. For convenience in evaluating the importance of the establishments 
included, percentage columns are carried in the accompanying sales table which show the weight of 
sample by geographic divisions, States and cities. 



- 



This is one of a series of retail reports issued in connection with the Census Survey 
of Business: 1937-38. It will be followed promptly by similar releases for other kinds of business, 
and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided by the 
Works Progress Administration. The project is under the direction of Fred A. Gosnell, Chief Statis- 
tician, who was also in charge of previous Business Censuses. Retail trade reports are prepared 
under the immediate supervision of James 0. Reid. 



P»ge 3 



CENSUS SURVEY OF BUSINESS: 1937-38 












RETAIL DISTRIBUTION 








RESTAURANTS, CAFETERIAS AND LUNCH ROOMS 










TABLE 1. -SALES, 


BY QUARTERS FOR 1938(FIRST HALF AND 1937 


; AND FOR THE YEAR 1935 








FOR IDENTICAL STORES 


, BY GEOGRAPHIC DIVISIONS, 


STATES AND PRINCIPAL CITIES. 








Size And Proportion Of Sample 


Sales By Quarters 


1937-38 


;.,id ooo) 




Year 1937 


First Half 1938 


Number 


Percent 


1935 Sales 


Percent 


















Percent 


DIVISION, STATE 


Of 


Of Such 


Of Stores 


Of Such 














1 Percent 




Chance 


And 
CITY 


Stores 
Includ. 


Stores 
To All 


Included 

IN193738 

Survey 


Sales 
To All 


First 
Quarter 


Second 
Quarter 


Third 
Quarter 


Fourth 
Quarter 


First 
Quarter 


Second 
Quarter 


Sales Chance 
From 


Sales 


From 
First 




ed In 


Stores 


Sales 


1937 


1937 


1937 


1937 


1938 


1938 


1935 




Half 




1937-38 


In 1935 




In 1935 




















1937 




Survey 


Census 


|«dd 000) 


Census 














Udd 000) 




(add 000) 


UNITED STATES 
Independents 


6,447 


6 


$190,044 


13 


♦54,941 


$59,735 


161,393 


$60,138 


$52,831 


$53,559 


$230,:.' 7 


♦ 24.3 


$106,490 


- 7.1 


6,191 


6 


160,917 


13 


46,640 


51,170 


52,895 


51,297 


45,069 


45,986 


202,002 


+25.5 


91,055 


- 6.9 


Chains 


256 


9 


29,127 


14 


8,301 


8,565 


8,498 


8,841 


7,762 


7,673 


34,205 


♦17.4 


15,435 


- 8.5 


NEW ENGLAND 
Connecticut 


527 


7 


16,708 


12 


4,581 


5,076 


5,118 


5,033 


4,221 


4.507 


19.808 


♦18.6 


8,728 


- 9.6 


132 


7 


2,921 


11 


814 


957 


1,021 


955 


758 


849 


3,74? 


+28.3 


1,607 


- 9.3 


Maine 


30 


3 


567 


7 


124 


154 


186 


152 


122 


14E 


616 


+ 8.6 


268 


- 3.6 


Massachusetts 


296 


8 


11,077 


14 


3,094 


3,340 


3,240 


3,341 


2,849 


2,970 


13,015 


+17.5 


5,819 


- 9.E 


New Hampshire 


17 


3 


721 


8 


158 


180 


201 


164 


139 


152 


703 


- 2.5 


291 


-13.9 


Rhode Island 


40 


7 


1,235 


16 


337 


375 


378 


359 


305 


329 


1,449 


♦17.3 


634 


-11.0 


MIDDLE ATLANTIC 
New Jersey 


2,148 


8 


76,107 


15 


22,024 


23,430 


23,528 


24,174 


21,569 


21 , 354 


93,156 


♦22.4 


42,923 


- 5.6 


216 


8 


6,588 


16 


1,843 


2,053 


2,166 


2,099 


1,745 


1,839 


8,161 


+23.9 


3,584 


- 8.0 


New York 


1,452 


9 


54,277 


15 


15,674 


16,491 


16,454 


17,127 


15,530 


15,098 


65,746 


♦21.1 


30,628 


- 4.8 


Pennsylvania 


480 


7 


15,242 


17 


4,507 


4,886 


4,908 


4,948 


4,294 


4,417 


19 , 249 


+26.3 


8,711 


- 7.3 


EAST NORTH CENTRAL 
Illinois 


1,287 


6 


33,698 


13 


9,961 


11,262 


11,626 


10,926 


9,103 


9,461 


43.775 


+29.9 


18,564 


-12.5 


289 


5 


8,884 


11 


2,614 


2,829 


2,906 


2,901 


2,524 


2,570 


11,250 


+26.6 


5,094 


- 6.4 


Indiana 


161 


5 


3,317 


13 


981 


1,128 


1,161 


1,096 


901 


975 


4,366 


+31.6 


1,876 


-11.0 


Michigan 


276 


7 


5,682 


13 


1,734 


1,983 


2,075 


1,934 


1,572 


1,625 


7,726 


+36.0 


3,197 


-14.0 


Ohio 


449 


7 


13,563 


16 


4,005 


4,577 


4,656 


4,288 


3,518 


3,631 


17,526 


+29.2 


7,149 


-16.7 


Wisconsin 


112 


7 


2,252 


13 


627 


745 


828 


707 


588 


660 


2,907 


+29.1 


1,248 


- 9.0 


WEST NORTH CENTRAL 
Iowa 


530 


4 


13,510 


11 


3,503 


4,004 


4,287 


3,870 


3,430 


3,679 


15,664 


+15.9 


7.109 


- 5.3 


143 


6 


3,116 


14 


770 


875 


962 


849 


768 


831 


3,456 


+10.9 


1,599 


- 2.8 


Kansas 


53 


2 


988 


7 


273 


308 


325 


289 


262 


266 


1,195 


♦21.0 


528 


- 9.1 


Minnesota 


128 


5 


3,548 


12 


933 


1,086 


1,199 


1,051 


902 


1,006 


4,269 


♦20.3 


1,908 


- 5.5 


Missouri 


132 


4 


4,307 


13 


1,145 


1,289 


1,301 


1,253 


1,130 


1,166 


4,988 


+15.8 


2,296 


- 5.7 


South Dakota 


23 


3 


511 


8 


121 


149 


178 


131 


103 


128 


579 


♦13.3 


231 


-14.4 


SOUTH ATLANTIC 

District of Columbia 


399 


4 


10,974 


10 


3,305 


3^466 


3,426 


3,355 


3,119 


3,120 


13,552 


+23.5 


6,239 


- 7.9 


87 


11 


3,853 


15 


1,009 


1,093 


1,025 


980 


915 


987 


4,107 


+ 6.6 


1,902 


- 9.5 


Florida 


58 


3 


1,446 


8 


597 


395 


359 


464 


595 


377 


1,815 


+25.5 


972 


- 2.0 


Maryland 


57 


5 


1,627 


10 


478 


604 


615 


567 


419 


497 


2,264 


+39.2 


916 


-15.3 


Virginia 


48 


3 


905 


7 


286 


343 


350 


316 


288 


316 


1,295 


+43.1 


604 


- 4.0 


West Virginia 


61 


6 


1,256 


15 


388 


454 


484 


428 


382 


397 


1,754 


♦39.6 


779 


- 7.5 


EAST SOUTH CENTRAL 
Alabama 


161 


3 


3,577 


9 


1,098 


1,257 


1,219 


1,231 


1,105 


1,125 


4,805 


+34.3 


2,230 


- 5.3 


44 


4 


804 


9 


274 


294 


287 


306 


282 


262 


1,161 +44.4 


544 


- 4.2 


Kentucky 


51 


3 


1,545 


14 


455 


566 


530 


529 


470 


505 


2,080 1 +34.6 


975 


- 4.5 


Mississippi 


15 


2 


272 


7 


88 


101 


106 


107 


97 


97 


402 


♦47.8 


194 


+ 2.6 


WEST SOUTH CENTRAL 
Arkansas 


218 


2 


5,225 


7 


1,656 


1,584 


1,607 


1,740 


1,678 


1,510 


6,587 


+26.1 


3,188 


- 1.6 


22 


2 


408 


7 


126 


131 


158 


121 


118 


118 


516 


+26.5 


23S 


- 8.2 


Louisiana 


36 


3 


1,365 


11 


538 


417 


385 


511 


553 


405 


1,851 


♦35.6 


958 


+ 0.3 


Texas 


125 


2 


2,946 


7 


863 


886 


932 


959 


866 


845 


3,640 


♦23.6 


1,711 


- 2.2 


MOUNTAIN 
Arizona 


166 


4 


3,201 


7 


979 


1,156 


1,339 


1,131 


908 


985 


4,605 


+43.9 


1,893 


-11.3 


20 


4 


348 


7 


138 


138 


133 


129 


122 


111 


538 


+54.6 


233 


-15.6 


Colorado 


52 


4 


1,005 


8 


315 


380 


475 


381 


307 


328 


1,551 


+54.3 


635 


- 8.6 


Idaho 


18 


4 


409 


9 


114 


142 


180 


128 


91 


111 


564 


+37.9 


202 


-21.1 


Montana 


22 


3 


511 


7 


145 


171 


181 


164 


126 


146 


661 


+29.4 


272 


-13.9 


Utah 


29 


8 


384 


10 


108 


126 


131 


129 


110 


114 


494 


+28.6 


224 


- 4.3 


Wyoming 


13 


4 


286 


9 


78 


101 


128 


102 


76 


87 


409 


+43.0 


163 


- 8.9 


PACIFIC 
California 


1,011 


7 


27,044 


15 


7,834 


8,500 


9,243 


8,678 


7,698 


7,918 


34,255 


+26.7 


15,616 


- 4.4 


776 


7 


21,437 


16 


6,296 


6,759 


7,293 


6,947 


6,220 


6,358 


27,295 


+27.3 


12,578 


- 3.7 


Oregon 


74 


5 


1,698 


11 


481 


537 


611 


528 


434 


475 


2,157 


+27.0 


909 


-10.7 


Washington 


161 


8 


3,909 


17 


1,057 


1,204 


1,339 


1,203 


1,044 


1,085 


4,803 


+22.9 


2,129 


- 5.8 


Cities of more than 






























500,000 Population 






























Baltimore 


37 


5 


1,004 


9 


319 


342 


345 


377 


303 


314 


1,383 


+37.7 


619 


- 6.4 


Boston 


89 


9 


5,403 


16 


1,555 


1,589 


1,478 


1,701 


1,464 


1,480 


6,323 


+17.0 


2,944 


- 6.4 


Buffalo 


43 


7 


1,051 


10 


317 


376 


357 


333 


271 


275 


1,383 


+31.6 


546 


-21.2 


Ohio ago 


146 


6 


6,227 


11 


1,890 


1,943 


1,967 


2,085 


1,820 


1,775 


7,885 


+26.6 


3,595 


- 6.2 


Cleveland 


79 


7 


3,848 


20 


1,058 


1,147 


1,208 


1,140 


881 


864 


4,553 


♦18.3 


1,745 


-20.9 


Detroit 


114 


7 


2,814 


14 


873 


921 


908 


939 


786 


753 


3,641 


♦29.4 


1,539 


-14.2 


Los Angeles 


210 


7 


7,861 


18 


2,385 


2,400 


2,485 


2,448 


2,300 


2,236 


9,718 


♦23.6 


4,536 


- 5.2 


Milwaukee 


29 


8 


805 


14 


231 


258 


273 


264 


222 


224 


1,026 


+27.5 


446 


- 8.8 


New York 


940 


11 


42,838 


16 


12,673 


12,829 


12,355 


13,575 


12,611 


11,762 


51,432 


♦20.1 


24,373 


- 4.4 


Philadelphia 


106 


7 


5,636 


17 


1,641 


1,693 


1,618 


1,830 


1,567 


1,544 


6,782 


♦20.3 


3,111 


- 6.7 


Pittsburgh 


73 


12 


3,800 


27 


1,165 


1,212 


1,219 


1,220 


1,120 


1,119 


4,816 


+26.7 


2,239 


- 5.8 


San Franc i seo 


128 


10 


4,970 


18 


1,426 


1,604 


1,711 


1,686 


1,452 


1,491 


6,427 


+29.3 


2,943 


- 2.9 


St. Louis 


43 


5 


1,656 


13 


432 


471 


483 


479 


427 


434 


1,865 


+12.6 


861 


- 4.7 


States and cities wit 


S less tha 


i 10 stores 


reporting or 


with a sa 


Triple of less than seven percent 


nr fne 1 93! 


sales are 


not shown 


separately. Data tor 


aeh States 


are 


included in their respective g 


'ographic 


division to 


lab. 



















Page 4 



CENSUS SURVEY OF BUSINESS 


: 1937-38 
















RETAIL DIS1 








RESTAURANTS, CAFETERIAS AND LUNCH ROOMS 














TABLE 2— PAY ROLL 


, BY QUARTERS FOR 1938 


(FIRST HALF)AND 


1937 










FOR IDENTICAL STO 


RES, BY GEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES. 






DIVISION, STATE 


Number Of Stores Includ- 
ed In 1937-38 Survey 




Pay Roll 


By Quarters, 1937-38 


1 tee note ) 




Year 1937 


First Half 


1938 


















1 


Percent 








And 




Report- 


Report- 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 




Change 


CITY* 


Total 


ing 


ing No 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Pay Roll 


Change 


Pay Roll 


From 




Pay 


Pay 


1937 


1937 


1937 


1937 


1938 


1938 




From 




First- 






Roll 


Roll 














l tee note) 


1935 


(«. not.) 


Half 
1937 


TOUTED STATES 
Independent 3 


6,447 


6,223 


224 


$11,342£93 


512,160,638 


$12,579,002 


$13,061,450 


$11,833,967 


$12,190,689 


$49,143,983 


+ 26.0 


$24,024,656 


+ 2.2 


6,191 


5,967 


224 


9,323,124 


10,048,128 


10,427,700 


10,808,980 


9,736,755 


IOJ.03,330 


40,607,932 


+ 27.7 


19,840 ,085 


+ 2.4 


Chains 


256 


256 


— 


2,019,769 


2,112,510 


2,151^502 


2,252,470 


2,097,212 


2,087,359 


8,536,051 


+ 18.3 


4,184,571 


♦ 1.3 


NEW ENGLAND 
Connecticut 


527 


499 


28 


953,328 


1,033,515 


1P64849 


1,100,291 


952,407 


931,862 


4,151,983 


+ 17.2 


1,934,269 


- 2.6 


132 


115 


17 


161,312 


181,129 


189,528 


193,171 


159,881 


170 , 464 


725,140 


+ 18.6 


330,345 


- 3.5 


Maine 


30 


30 


— 


23,822 


28,460 


30,808 


29,126 


25,157 


27,411 


112,216 


♦ 13.1 


52,568 


♦ 0.5 


Massachusetts 


296 


286 


10 


649 , 323 


693,477 


709,845 


742,639 


653,271 


664, 228 


2,795,284 


+ 17.3 


1,317,499 


- 1.9 


New Hampshire 


17 


17 


— 


38,850 


42,630 


43,697 


42,301 


36,140 


35,669 


167,478 


+ 16.5 


71,809 


-11.9 


Rhode Island 


40 


39 


1 


70,044 


76,236 


77,400 


80,940 


69,015 


73,184 


304,620 


+ 8.4 


142,199 


- 2.8 


MIDDLE ATLANTIC 
New Jersey 


2,148 


2,053 


95 


4/184,921 


4,721,051 


4,805,577 


5,123,435 


4,664,329 


4^05,960 


19,134,984 


+ 21.3 


9,570,289 


+ 4.0 


216 


210 


6 


383,981 


417,356 


440,953 


451,909 


411,168 


424,410 


1,694,199 


♦ 18.3 


835,578 


+ 4.3 


New York 


1,452 


1,385 


67 


3,183,301 


3,334,787 


3,361,916 


3,606,118 


3,255,799 


3,473,890 


13,486,122 


♦ 21.5 


6,729,689 


♦ 3.2 


Pennsylvania 


480 


458 


22 


917 , 639 


968,908 


1,002,708 


1,065,408 


997,362 


1,007,660 


3,954,663 


♦ 21.7 


2,005,022 


+ 6.3 


EAST NORTH CEJTRAL 
Illinois 


1,287 


1,257 


30 


2,059,487 


2,278,814 


2,372,778 


2,429 , 930 


2,141,107 


2,162,953 


9,141,059 


+ 34.9 


4,304,060 


- 0.8 


289 


283 


6 


575,444 


629,365 


642,576 


673,556 


618,719 


630,370 


2,520,941 


♦ 31.1 


1,249,089 


+ 3.7 


Indiana 


161 


158 


3 


187,549 


200,940 


215,412 


223,122 


192,733 


192,722 


827,023 


+ 35.4 


385,455 


- 0.8 


Michigan 


276 


272 


4 


374,008 


418,172 


445,683 


458,360 


376,031 


372,999 


1,696,223 


♦ 45.3 


749,030 


- 5.4 


Ohio 


449 


436 


13 


809,219 


904,064 


928,173 


936,051 


833,611 


842,770 


3,577,507 


+ 32.3 


1,676,331 


- 2.2 


Wisconsin 


112 


108 


4 


113,267 


126,273 


140,934 


138,891 


120,013 


124,092 


519,365 


+ 40.2 


244,105 


+ 1.9 


WEST NORTH CENTRAL 

Icna 


530 


510 


20 


708,482 


764,031 


795,312 


806,819 


739,674 


764,557 


3,074,644 


♦20.3 


1,504,231 


+ 2.2 


143 


132 


11 


128,967 


141,575 


146,234 


146,539 


140,707 


144,789 


563,315 


♦ 14.3 


285,496 


+ 5.5 


Kansas 


53 


52 


1 


42,599 


46,714 


49,043 


49,046 


43,340 


45,395 


187,402 


♦ 13.0 


88,735 


- 0.6 


Minnesota 


128 


124 


4 


188,256 


204,702 


216,034 


220,044 


197,391 


209,614 


829,036 


♦ 26.1 


407,005 


♦ 3.6 


Missouri 


132 


129 


3 


275,637 


293,968 


304,784 


311,485 


284,295 


291,845 


1,185,874 


+ 25.2 


576,140 


+ 1.1 


South Dakota 


23 


23 


-- 


23,391 


25,059 


26,695 


23,420 


22,083 


21,527 


98,565 


+ 1.7 


43,610 


-10.0 


SOUTH ATLANTIC 

District of Columbia 


399 


384 


15 


569,741 


605,320 


609,596 


621,158 


531,346 


582,573 


2,405,815 


+ 19.6 


1,163,719 


- 1.0 


87 


85 


2 


213,411 


224,227 


220,760 


223,231 


206,510 


210,948 


881,629 


+ 15.2 


417,458 


- 4.6 


Florida 


58 


56 


2 


91,304 


78,438 


69,451 


85,246 


94,633 


73,925 


324,439 


+ 19.5 


168,558 


- 0.7 


Maryland 


57 


55 


2 


75,056 


95,178 


101,263 


95,786 


79,178 


90,530 


367,283 


+ 35.0 


169,708 


- 0.3 


"Virginia 


48 


46 


2 


41,527 


45,984 


53,116 


46,777 


45,556 


47,277 


187,404 


+ 25.0 


92,833 


♦ 6.1 


West Virginia 


61 


58 


3 


64,044 


71,371 


75,147 


77,624 


70,237 


70,833 


288,186 


+ 23.0 


141,070 


+ 4.2 


EAST SOUTH CENTRAL 
Alabama 


161 


154 


7 


182,082 


204,877 


206 i 150 


220 , 356 


201,114 


205,866 


813,465 


♦18.5 


406,980 


+ 5.2 


44 


40 


4 


40,120 


43,168 


43,442 


48,493 


43,601 


43,821 


175,231 


♦ 30.2 


87,422 


♦ 5.0 


Kentucky 


51 


50 


1 


84,480 


99,588 


100,443 


106,398 


94,613 


99,313 


390,909 


♦ 21.6 


193,926 


♦ 5.4 


Kississippi 


15 


15 


— 


14,975 


16,955 


16,944 


17,510 


17,385 


18,339 


66,384 


♦ 34.3 


36,224 


+13.4 


WEST SOUTH CENTRAL 
Arkansas 


218 


217 


1 


287,903 


292,774 


296,284 


316,227 


304,714 


301,751 


1,193,188 


+ 24.0 


606,465 


+ 4.4 


22 


22 


— 


18,386 


18,730 


18,930 


18,263 


18,846 


16,360 


74,309 


♦ 36.3 


37 , 206 


+ 0.2 


Louisiana 


36 


36 


— 


85,074 


82,435 


79,743 


91,183 


86,164 


82,257 


338,435 


+ 24.1 


168,421 


+ 0.5 


Texas 


125 


125 


— 


161,929 


168,032 


174,367 


182,036 


175,029 


175,680 


636,364 


+23.6 


350 , 709 


+ 6.3 


MOUNTAIN 
Arizona 


166 


164 


2 


205,486 


222,560 


246,176 


238,666 


217,398 


218,553 


912,890 


+49.8 


435,951 


+ 1.8 


20 


19 


1 


29,512 


29,495 


27,097 


28,474 


51,017 


25,811 


114,578 


♦ 98.5 


56,828 


- 3.7 


Colorado 


52 


52 


— 


55,365 


63,514 


74,471 


70,077 


63,040 


64,188 


263,427 


♦ 44.0 


127,228 


♦ 7.0 


Idaho 


18 


17 


1 


25,412 


28,691 


32,458 


29 , 287 


21,925 


23,565 


115,848 


+55.5 


45,490 


-15.9 


Montana 


22 


22 


— 


35,232 


35,954 


40,152 


33,468 


35,202 


36,401 


150,825 


♦ 39.9 


71,603 


+ 0.6 


Utah 


29 


29 


— 


24,515 


25,744 


25,998 


29,487 


27,753 


27,777 


105,744 


+33.6 


55,530 


+10.5 


Wyoming 


13 


13 


— 


16,427 


18,777 


21,528 


18,893 


16,653 


17,198 


75,625 


+ 39.2 


33,851 


- 3.8 


BUJIFIO 

California 


1,011 


985 


26 


1,891,463 


2,037,696 


2,162,280 


2,204,516 


2,031,878 


2,066,814 


8,315,955 


♦ 36.5 


4.098,692 


+ 4.3 


776 


755 


21 


1,522,866 


1,622,467 


1,740,523 


1,767,617 


1,633,106 


1,656,960 


6,653,473 


+37.8 


3,290,066 


+ 4.6 


Orefoa 


74 


74 


— 


108,064 


122,863 


132,388 


125,427 


113,617 


117,657 


486,742 


+ 28.7 


231,274 


♦ 0.2 


Washington 


161 


156 


5 


260,533 


292,366 


309,369 


311,472 


365,155 


292,197 


1,173,740 


+ 32.2 


577,352 


+ 4.4 


Cities of more than 




























500,000 Population 


Bal t imore 


37 


36 


1 


54,329 


58, 294 


60,814 


65,054 


62,604 


59,572 


238, 491 


♦33.8 


122,176 


+ 8.5 


Boston 


89 


88 


1 


338,622 


352,868 


354, 313 


394,478 


346,344 


345,588 


1,440,281 


+ 21.1 


691,932 


♦ 0.1 


Buffalo 


43 


40 


3 


65,593 


70,017 


72,166 


70,054 


62,066 


65,001 


277 , 830 


+19.5 


127,067 


- 6.3 


Chicago 


146 


143 


3 


431,597 


457,408 


472,271 


507,927 


464,817 


470,085 


1,879,203 


+32.7 


934,902 


+ 4.0 


Cleveland 


79 


77 


2 


247,307 


263,212 


271,421 


283,582 


255,905 


258,056 


1,065,522 


+18.8 


513,961 


+ 0.7 


Detroit 


114 


112 


2 


207,773 


222,390 


227,577 


247,464 


203,304 


196,926 


905,204 


+38.9 


400,230 


- 7.0 


Los Angeles 


210 


208 


2 


595,304 


618,243 


648,650 


662,063 


614,355 


613,222 


2,524,260 


+38.1 


1,227,577 


+ 1.2 


Milv/aukee 


29 


28 


1 


42,076 


46,435 


49,910 


52,975 


44,617 


44,929 


191,396 


♦ 31.3 


89,546 


+ 1.2 


New York 


940 


913 


27 


2,624,142 


2,711,895 


2,635,620 


2,926,407 


2,654,085 


2,824,540 


10,943,071 


+21.5 


5,478,625 


+ 2.7 


Philadelphia 


106 


102 


4 


386,322 


387,713 


390,971 


426,415 


413,818 


412,307 


1,591,421 


+10.5 


826,125 


+ 6.7 


Pittsburgh 


73 


70 


3 


232,931 


253,753 


259,693 


270,461 


259 , 288 


258,351 


1,016,838 


+ 31.1 


517,639 


+ 6.4 


San Francisco 


128 


125 


3 


394,000 


429,954 


457,268 


472,002 


434,383 


442,724 


1,753,224 


+ 38.6 


877,107 


+ 6.5 


St. Louis 


43 


42 


1 


102,845 


106,000 


110,433 


112,297 


100,526 


105,368 


431,575 


♦ 24.4 


205,894 


- 1.4 


Stales and cities w 


th less th 


in 10 sto 


es report! 


tg or with c 


sample of 


ess than set 


en percent o 


t the 1935 


sales are no 


shown separat 


ly. Data 


for such State 


I are 


included in their respective ge 


OgTQphic C 


ivision to 


ats. 






















Note: Pay roll does not inci 


ade comp 


'nsation ft 


t services 


of proprieto 


ts of uninco 


poiated bus 


nesses, and 


cannot be c< 


mpared with 


sales without c 


djustment 


for proprietors 


services. 






' m . mediate DEPARTMENT OF COMMERCE Pre,, ,7" y T" 1 

Bureau of the Census 
Washington 

Census Survey of Business: 1937-38 
Retail Distribution 



SHOE STORE CHAINS 

Fifty-eight shoe chain organizations, operating 3,717 stores throughout the country 
with aggregate sales of $168,494,000 in 1937, reported to the Bureau of the Census that their 
sales for the first half of 1938 were off 10.4 percent as compared with the same period of 1937. 
The first quarter of 1938 showed a loss of 17.8 percent and the second quarter a loss of 5.1 
percent in comparison with the corresponding quarters of 1937. Their 1937 sales represent an 
increase of 19.6 percent when compared with a total of $140,833,000 in 3,453 stores in 1935, the 
latest year covered by a regular Business Census. These are among the conclusions announced to- 
day by William L. Austin, Director, Bureau of the Census, in a preliminary report issued in con- 
nection with the Census Survey of Business for 1937-38. 

Sales 

The total volume of sales for 1937 was distributed by quarters as follows: first quar- 
ter, 20.5 percent; second quarter, 28.7 percent; third quarter, 23.7 percent; fourth quarter, 27.1 
percent. All geographic divisions show sales increases from 1935 to 1937. A comparison of the 
first half of 1938 with the first half of 1937 shows increases of four-tenths of 1 percent and 7.2 
percent, respectively, for the West South Central and Mountain Divisions, with decreases for the 
remaining divisions ranging from 3.5 percent for the West North Central Division to 15.1 percent 
for the East North Central Division. 

Pay Roll 

Total store pay roll (not including central-office nor warehouse pay rolls) amounted to 
$18,439,000 for 1937, representing an increase of 19.9 percent over the total for 1935. For the 
first half of 1938 a pay roll of $8,538,000 was reported, a decrease of 1.6 percent as compared 
with the same period of 1937. A summary comparison of pay roll and sales follows: 

Percent Change 
Sales Pay Roll 

Year 1937 compared with 1935 +19.6 +19.9 

First half 1938 compared with first half 1937 -10.4 - 1.6 

Size of Sample 

The stores of the 58 chains covered in this Survey constitute a sample of 49 percent 
in sales, and 59 percent in number of all chain stores shown in the 1935 Census. Included among 
the 58 chains are six leased department chains which operated 692 units in 1937 with aggregate 
sales of $29,550,000 as compared with 682 units with sales of $25,298,000 in 1935. A summary 
for all chains follows: 

Stores Sales in 1935 

1935 Census 5,805 $284,884,000 

1937 Survey 3,453 140,833,000 

Percent Sample 59$ 49$ 



Page 2 



Identical Chain Units (Stores) 

In chain store reporting, comparisons may be shown either for identical chains as a 
whole regardless of changes in the number of stores, or for Identical units which were operated 
in both periods. Tables are shown in this report for 2,206 identical units of shoe store chains 
for which separate and comparable data are available for both 1937 and 1935. Similar tables for 
identical independent stores are included in a report recently issued on independent shoe stores. 
Following is a summary of percentage changes in sales and pay roll comparing identical chain 
organizations, chain units and independent stores. 



Identical chain organizations (58) 
Identical chain units (2,206) 
Identical independent stores (1,379) 



Percent Change 



Year 1935 

to Year 1937 

Sales Pay Roll 



+ 19.6 
+14.2 
+17.3 



+19.9 
+12.5 
+17.9 



First half 1937 
to first half 1938 
Sales Pay Roll 



-10.4 
-13.7 
- 6.8 



-1.6 
-6.0 
-1.2 



Tables 1 and 2 show sales and pay roll for identical chain organizations, by quarters 
and by geographic divisions. Identical units of the same chains are shown in equal detail in 
Tables 1A and 2A. 

Scope of Survey 

The data contained in this report were supplied by 58 shoe chain organizations which 
submitted returns for the current Census Survey of Business prior to the closing date. This 
report is not intended to present a complete picture of chains in the retail shoe trade, but 
rather to provide a reliable indicator of trends since the last regular Business Census. The 
canvass for the Survey was conducted by mail from lists composed only of chains included in the 
1935 Census of Business. Reporting for this Survey was voluntary; hence, some chains failed to 
cooperate or delayed their returns beyond the closing date. For convenience in evaluating the 
importance of the stores included, percentage columns are carried in the accompanying sales 
tables which show the weight of sample by geographic divisions. 

- - 



This is one of a series of retail reports issued in connection with the Census Survey 
of Business: 1937-38. It will be followed promptly by similar releases for other kinds of 
business, and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided by 
the Works Progress Administration. The project is under the direction of Fred A. Gosnell, Chief 
Statistician, who was also in charge of previous Business Censuses. Retail Trade reports are 
prepared under the immediate supervision of James 0. Raid. 





















































Pase 3 


CENSUS SUKVtV OF BUS.1NLSS: 1937-38 RFTAII nieTRIRirriON 

SHOE STORE CHAINS RE ™ L D,STRIBUTION 


TABLE l.-SALES, BY QUARTERS FOR 1938vFIRST HALF) AND 1937; AND FOR THE YEAR 1935 


IDENTICAL CHAIN ORGANIZATIONS, BY GEOGRAPHIC DIVISIONS 


[Represents all units (stores), including new and discontinued units, operated during the period covered) 


GEOGRAPHIC DIVISION 


Size And Proportion Of Sample 


Sales By Quarters. 1937-38 Ldd ooo) 


Year 1937 


First Half 1938 


Number 

Of 
Chains 
Includ- 
ed In 
1937-38 
Survey 


Number 

Of 

Units 

Reported 


1935 Sales 
Of Units 
Included 
In 1937-38 
Survey 

load 000) 


Percent 
Of Such 

Sales 
To All 

Sales 
In 1935 
Census 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Sales 

(edd 000) 


Percent 

Chance 

From 

1935 


Sales 

(add 0001 


Percent 
Chance 
From 
First- 
Half 
1937 


1937.38 


193S 


UNITED STATES 
New England 


58 


3,717 


3,453 


$140,833 


49 


$34,617 


$48,316 


$39,931 


$45,630 


$28,462 


$45,843 


$168,494 


♦19.6 


$74,305 


-10.4 


18 


290 


285 


11,258 


51 


2,838 


3,887 


3,067 


3,724 


2,255 


3,672 


13,516 


♦20.1 


5,927 


-11.9 


Middle Atlantic 


28 


1,073 


1,002 


41,922 


41 


10,387 


14,212 


11,299 


13,394 


8,614 


13,519 


49,292 


♦17.6 


22,133 


-10.0 


East North Central 


43 


1,269 


1,125 


45,528 


67 


10,867 


16 , 339 


13,746 


14,811 


8,425 


14,670 


55,763 


♦22.5 


23,095 


-15.1 


West North Central 


31 


254 


244 


9,036 


51 


1,993 


3,091 


2,639 


2,805 


1,840 


3,064 


10,528 


♦16.5 


4,904 


- 3.5 


South Atlantic 


24 


269 


266 


10,284 


43 


2,706 


3,470 


2,718 


3,431 


2,160 


3,446 


12,325 


♦19.8 


5,606 


- 9.2 


East South Central 


21 


142 


138 


4,844 


56 


1,157 


1,621 


1,282 


1,504 


925 


1,558 


5,564 


♦14.9 


2,483 


-10.6 


Viest South Central 


15 


164 


157 


6,369 


46 


1,719 


2,205 


1,935 


2,377 


1,629 


2,310 


8,236 


♦29.3 


3,939 


♦ 0.4 


Mountain 


13 


35 


31 


1,215 


40 


326 


439 


439 


492 


336 


484 


1,696 


♦39.6 


820 


♦ 7.2 


Facif ic 


18 


221 


205 


10,377 


41 


2,624 


3,052 


2,806 


3,092 


2,278 


3,120 


11,574 


♦11.5 


5,398 


- 4.9 


SHOE STORE CHAINS 


TABLE 2.--PAY ROLL, BY QUARTERS FOR 1938(FIRST HALf)aND 1937 


IDENTICAL CHAIN ORGANIZATIONS, BY GEOGRAPHIC DIVISIONS 


[Represents all units [stores), including new and discontinued units, operated during the period covered] 


GEOGRAPHIC DIVISION 


Number 

Of 
Chains 

INCLUD- 
ED In 
193738 
Survey 


Number 

Of 

Units 

Reported 


Pay Roll By Quarters, 1937-38 (~e note) 


Year 1937 


First Half 1938 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Pay Roll 

(«. no,e) 


Percent 

Chance 

From 

1935 


Pay Roll 


Percent 
Chance 
From 
First- 
Half 
1937 


1937-38 


1935 


UNTTED STATES 
New England 


58 


3,717 


3,453 


$3,926,539 


$4,754,698 


$4,557,687 


$5,200,512 


*3,826,919 


$4,711,506 


518,439,436 


♦19.9 


$8,538,425 


- 1.6 


18 


290 


285 


325,127 


381,193 


375,535 


421,769 


317,314 


368,516 


1,503,624 


♦18.1 


685,830 


- 2.9 


Middle Atlantic 


28 


1,073 


1,002 


1,125,672 


1,324,302 


1,276,461 


1,463,872 


1,120,811 


1,335,819 


5,190,307 


♦20.6 


2,456,630 


♦ 0.3 


East North Central 


43 


1,269 


1,125 


1,303,920 


1,653,881 


1,552,269 


1,769,278 


1,230,503 


1,570,421 


6,279,348 


♦21.7 


2,800,924 


- 5.3 


west North Central 


21 


254 


244 


239,276 


302,757 


292,568 


328,279 


240,232 


307,372 


1,162,880 


♦ 14.2 


547,604 


♦ 1.0 


South Atlantic 


24 


269 


266 


256,271 


300,213 


279,564 


332,374 


239,072 


304,388 


1,168,422 


♦ 10.6 


543,460 


- 2.3 


East South Central 


21 


142 


138 


118,443 


145,216 


137 , 993 


160,903 


116,612 


145,814 


562,555 


♦11.0 


262,426 


- 0.5 


West South Central 


15 


164 


157 


168,464 


197,153 


198,344 


237,053 


180,226 


211,912 


801,014 


♦28.8 


392,138 


♦ 7.3 


Mountain 


13 


35 


31 


35,543 


41,716 


46,222 


53,932 


40,342 


46,118 


177,413 


♦42.1 


86,460 


♦11,9 


Pacific 


18 


221 


205 


353,823 


408,267 


398,731 


433,052 


341,807 


421,146 


1,593,873 


♦21.5 


762,953 


- 0.1 


•Vote: Pay roll does not include compensation for the personnel of central ofticei and warehouse!. 


SlalC, Compriimu Geographic Dit'monj. 


NEW ENCLAND-Conn.. Maine. Maws., N. H.. R. 1.. Vl. EAST SOUTH CENTRAL— Ala.. Ku.. Mitt., Tenn. 


MIDDLE ATLANTIC-N. 1, N. Y., Pa. WEST SOUTH CENTRAL-Ark, La., OMa., Tee. 


EAST NORTH CENTRAL III. lad.. Mich., Ohio, Wit. MOUNTAIN— An,.. Colo.. Idaho. Manl.. N«o., N. Mix.. Utah. Woo 


WEST NORTH CENTRAL -Iowa. Kant.. Minn., Mo., Nebr., N. Dak. S. Dak. PACIFIC— Catii. Ore*.. Wath. 


SOUTH ATLANTtC-Dti, D. C, Fia., Co., Md., N. C, S. C, V*., W. Ve. 



Page 4 



CENSUS SURVEY OF BUSINESS: 1937-38 __*._ _ RETAIL DISTRIBUTION 


SHOE STORE CHAINS 




TABLE 1 A. -SALES, BY QUARTERS FOR 1938fFlRST HALF; AND 1937; AND FOR THE YEAR 1935 




IDENTICAL CHAIN UNITS (STORES ) , BY GEOGRAPHIC DIVISIONS 






Size And Proportion Of Sample 


Sales By Quarters, 1937-38 (.dd ooo) 


Year 1937 


First Half 1938 


Number 
Of 


Percent 
Of Such 


1935 Sales 


Percent 
Of Such 




















Percent 


GEOGRAPHIC DIVISION 


Stores 
Includ- 


Stores 
To All 


Included 
In 1937 38 


Sales 
To All 


First 
Quarter 


Second 
Quarter 


Third 
Quarter 


Fourth 
Quarter 


First 
Quarter 


Second 
Quarter 


Sales 


Chance 


Sales 


From 




ed In 


Stores 




Sales 


1937 


1937 


1937 


1937 


1938 


1938 




1935 




Half 




1937-38 


In 1935 




In 1935 




















1937 




Survey 


Census 


(.dd 000) 


Census 














l.dd ooo) 




(.dd 000) 


UNITED STATES 
New Engl and 


2,206 


44 


491,822 


36 


$21,804 


$29,701 


$25,409 


$27 , 961 


$17,674 


$26,757 


$104,875 


♦ 14.2 


$44,431 


-13.7 


111 


25 


5,173 


26 


1,259 


1,643 


1,322 


1,515 


1,044 


1,445 


5,739 


♦ 10.9 


2,489 


-14.2 


Middle Atlantic 


633 


36 


25,693 


26 


6,02! 


8,122 


6,812 


7,626 


4,938 


7,166 


28,583 


♦11.2 


12,104 


-14.4 


East North Central 


776 


61 


31,867 


54 


7.22S 


10,524 


9,060 


9,586 


5,421 


8,984 


36,392 


♦ 14.2 


14,405 


-18.8 


West North Central 


162 


48 


6,257 


47 


1.35E 


2,063 


1,814 


1,858 


1,227 


1,985 


7,090 


♦ 13.3 


3,212 


- 6.0 


South Atlantic 


162 


38 


6,617 


31 


1.73E 


2,250 


1,819 


2,218 


1,368 


2,136 


8,022 


♦21.2 


3,504 


-12.1 


East South Central 


62 


63 


2,915 


43 


732 


1,011 


825 


920 


586 


948 


3,489 


♦19.7 


1,534 


-12.0 


West South Central 


92 


51 


3,509 


34 


97E 


1,183 


1,052 


1,267 


914 


1,161 


4,474 


♦ 27.5 


2,075 


- 3.7 


Mountain 


14 


24 


700 


27 


17E 


214 


201 


222 


156 


208 


812 


♦16.0 


364 


- 6.4 


Pacific 


174 


41 


9,091 


39 


2,330 


2,691 


2,504 


2,749 


2,020 


2,724 


10,274 


♦13.0 


4,744 


- 5.5 


SHOE STORE CHAINS 




TABLE 2 A... PAY ROLL, BY QUARTERS FOR 1938fFIRST HALF AND 1937 




IDENTICAL CHAIN UNITS ( STORES) , BY GEOGRAPHIC DIVISIONS 




GEOGRAPHIC DIVISION 


Number 

Of 
Stores 
Includ- 


Pay Roll By Quarters, 193738 (•« ■»'•) 


Year 1937 


First Half 1938 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 
Chance 

From 

1935 




Percent 
Chance 
From 
First 
Half 
1937 




ed In 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Pay Roll 


Pay Roll 




1937-38 

Survey 


1937 


1937 


1937 


1937 


1938 


1938 


(... not. ) 


( tee note ) 


UNITED STATES 
New England 


2,206 


12,726,610 


13,227,128 


(3,077,134 


$3,429,355 


$2,548,940 


$3,049, 933 


$12,460,227 


+12.5 


$5,598,873 


- 6.0 


111 


186,702 


214,226 


204,940 


219,519 


182,156 


196,468 


825,387 


♦11.4 


380,624 


- 5 1 


Middle Atlantic 


633 


761,164 


868,578 


825,369 


920,432 


710,899 


817,280 


3,375,543 


♦10.4 


1,528,179 


- 6.2 


East North Central 


776 


896 , 724 


1,107,631 


1,047,610 


1,166,382 


813,876 


999,176 


4,218,347 


♦11.6 


1,813,052 


- 9.5 


West North Central 


162 


175,341 


217 , 740 


209,350 


229,742 


168,262 


212,419 


832,173 


♦ 8.0 


380,681 


- 3.2 


South Atlantic 


162 


184,177 


214,947 


196,860 


230,870 


162,477 


205,186 


826,854 


♦ 7.6 


367 , 663 


- 7.9 


East South Central 


82 


83,089 


101,307 


94,515 


106,357 


79,453 


98,385 


385,268 


♦10.7 


177,838 


- 3.6 


West South Central 


92 


112,668 


127 , 248 


125,626 


146,904 


112,626 


129,002 


512,446 


♦23.7 


241,628 


♦ 0.7 


Mountain ' 


14 


19,875 


22,211 


22,428 


26,516 


19,862 


23,617 


91,030 


♦ 15.9 


43,479 


♦ 3.3 


Pacific 


174 


306,870 


353,240 


350,436 


382,633 


299,329 


366,400 


1,393,179 


♦ 24.3 


666,729 


♦ 0.9 


Note: Pay roll does not include compensation tor the personnel of central offices and warehouses. 




Staltt Competing Geographic Onuion,. 




NE1V ENC-LAND-Cn,,.. Main,. Mass.. N. H.. R. !„ Vt. EAS T SOUTH CENTRAL-Ata.. Ka., Miss., T.nn. 




MIDDLE ATLANTIC* /.. N. V„ Pa. WEST S0UTH CENTRAL..-,*,.., La., OUa., T„. 




EAST NORTH CENTRAL.../!!., M, Mid,.. Oto, Wts, M0UNTA1N-A,is.. Cata. Idaha. Mam.. /»„.. N. M.,.. Utah. W„. 




WEST NORTH CENTRAL lawa, Kan... Minn.. Ma.. Ne*,.. N. Dai., S. Da*. PACIFIC— Co!/! , Oral.. Wart. 




SOUTH ATLANTIC.Del, D. C, Flo . Co., Mi., N. C, S. C, Va.. W. Va. 





Immediate 
Release 



DEPARTMENT OF COMMERCE 

Bureau of the Census 
Washington 



Preliminary report 
(4 pages) 



Census Survey of Business: 1937-38 
Retail Distribution 



SHOE STORES (EXCEPT SHOE CHAINS) 



Nearly 1,400 independent shoe stores throughout the country, with aggregate sales 
in 1937 of $44,856,000, reported to the Bureau of the Census that their sales for the second 
quarter of 1938 increased 43.5 percent over the preceding quarter. Sales during the first 
half of 1938 were off 6.8 percent as compared with their sales for the same period of 1937. 
The first quarter of 1938 showed a loss of 10.2 percent and the second quarter a loss of 4.3 
percent in comparison with the corresponding quarters of 1937. Compared with 1935, the latest 
year covered by a regular Business Census, their 1937 sales represent an increase of 17.3 per- 
cent. These are among the conclusions announced today by William L. Austin, Director, Bureau 
of the Census, in a preliminary report issued in connection with the Census Survey of Business 
for 1937-38. 

A comparison of previous Census totals for number and sales of shoe stores, exclud- 
ing shoe chains, follows: 





Stores 


Sales 


Change from 
Preceding Period 


1929 Census 
1933 Census 
1935 Census 


19,167 
14,394 
13,961 


$500,613,000 
228,343,000 
255,835,000 


-54.45? 
♦12. 0% 


;ical stores included in Survey: 






Year 1935 
Year 1937 


1,379 
1,379 


38,256,000 
44,856,000 


«.17.3jg 


First Half 1937 
First Half 1938 


1,379 
1,379 


22,016,000 
20,519,000 


- 6.8* 



Sales 



All geographic divisions and all States, with the exception of Delaware and South 
Carolina, show sales increases from 1935 to 1937. The sample includes only two stores for 
Delaware and one store for South Carolina. A comparison of the first half of 1938 with the 
first half of 1937 shows an increase of 6.3 percent for the West South Central Division with 
decreases for each of the remaining divisions, ranging from seven-tenths of 1 percent for the 
Mountain Division to 13.1 percent for the East North Central Division. The increase in the 
West South Central Division is due primarily to the influence of one or two relatively large 
stores in each of the States of Oklahoma and Texas. 

Pay Roll 

Of the 1,379 stores included in the Survey, 246 reported no paid employees. The 
remaining 1,133 stores reported pay roll, exclusive of the services of proprietors, to the 
amount of $5,433,000 for 1937, representing an increase of 17.9 percent over the total for 
1935, and $2,545,000 for the first half of 1938. a decrease of 1.2 percent as compared with 
the same period of 1937. A summary comparison of pay roll and sales follows: 

Percent Change 
Sales Pay Roll 

Year 1937 compared with 1935 +17.3 +17.9 

First half 1938 compared with first half 1937 - 6.8 - 1.2 



Page 2 

Size of Sample 

The stores included in the Survey constitute a sample of 15 percent in sales, and 10 
percent in number of all shoe stores (except units of chains) shown in the 1935 Census. A 
summary follows: 



1935 Census 
1937 Survey 

Percent Sample 



Stores 

13,961 
1,379 

10$ 



Sales in 1935 

$255,835,000 
38,256,000 

15J8 



Compared with the above average size of sample, the proportion of coverage for prin- 
cipal cities is as follows: 





Size 


of 


Sample 




Size of 


Sample 


City 


Stores 


Sales 


City 


Stores 


Sales 




* 




$ 




% 


i 


Baltimore 


6 




7 


Milweukee 


13 


26 


Boston 


9 




34 


New York 


7 


13 


Buffalo 


9 




11 


Philadelphia 


2 


4 


Chicago 


8 




15 


Pittsburgh 


16 


21 


Cleveland 


6 




12 


San Francisco 


17 


50 


Detroit 


6 




4 


St. Louis 


7 


12 


Los Angeles 


15 




37 









Attached are tables showing sales and pay roll for each quarter by geographic divi- 
sions, States, and principal cities. Separate figures are not shown in the tables for States 
and cities with five or less stores reporting or for which the sample represents less than 10 
percent of the 1935 sales. However, data for the States omitted are included in the totals of 
their respective geographic divisions. 

Scope of Survey 

The data contained in this report were supplied by 1,379 shoe stores, other than 
units of chains, which submitted returns for the current Census Survey of Business prior to the 
closing date. This report is not intended to present a complete picture of the retail shoe 
trade. The canvass for the Survey was conducted by mail from lists composed only of stores in- 
cluded in the 1935 Census of Business. Stores with 1935 sales of less than $5,000, and those 
which came into existence since 1935 were not canvassed, and those which have gone out of busi- 
ness necessarily are omitted. Reporting for this Survey was voluntary; hence, some stores failed 
to cooperate or delayed their returns beyond the closing date. For convenience in evaluating the 
importance of the stores included, percentage columns are carried in the accompanying sales table 
which show the weight of samcle by States. 

- - 

This is one of a series of retail reports issued in connection with the Census Survey 
of Business: 1937-38. It will be followed promptly by similar releases for other kinds of 
business, and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and 
is nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided 
by the Works Progress Administration. The project is under the direction of Fred A. Gosnell, 
Chief Statistician, who was also in charge of previous Business Censuses. Retail trade reports 
are prepared under the immediate supervision of James 0. Raid. 































Page 3 


CENSUS SURVEY OF BUSINESS: 1937-38 




SHOE STORES (except shoe chains) 








RETAIL DISTRIBUTION 




TABLE l.-SALES, BY QUARTERS FOR 1938(FIRST HALF)AND 1.937; 


AND FOR THE YEAR 1935 








FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, 


STATES AND PRINCIPAL CITIES 






DIVISION, STATE 
And 
CITY* 


Size And Prop 


5RTI0N OF Sj 


tMPLE 




Sales By 


Quarters 


1937-38 


add 000) 




Year 1937 


First Half 1938 


Number 

Of 
Stores 
Includ- 
ed In 
1937-38 
Survey 


percent 
Of Such 
Stores 
To All 
Stores 
In 1935 
Census 


1935 Sales 
Of Stores 
Included 
In 1937-38 
Survey 

(xU 000) 


Percent 
Of Such 

Sales 
To All 

Sales 
In 1935 
Census 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Sales 

Ndd ooo] 


Percent 

Increase 

From 

1935 


Sales 
(«dd ooo) 


Percent 
Chance 
From 
First 
Half 
1937 


UNITED STATES 

NEW ENGLAND 
Connecticut 
Maine 

Massachusetts 
New Hampshire 
Rhode Island 
Vermont 


1,379 


1C 


$38,256 


15 


$9,388 


$12,628 


$10,814 


$18,086 


$8,428 


$12,091 


$44,856 


17.3 


$20,519 


- 6.8 


156 


11 


4,921 


19 


1,150 


1,652 


1,346 


1,586 


1,135 


1,630 


5.674 


15. S 


2,765 


- 1.3 


33 

17 

S3 

8 

9 

6 


13 
12 
10 
9 
10 
15 


675 
483 
2,954 
148 
602 
119 


14 
20 
21 
11 
24 
17 


163 
76 

722 
33 

131 
25 


231 

131 

1,019 

48 
177 

46 


187 
116 
827 

41 
132 

43 


813 

123 

921 

43 

175 
51 


132 
65 

771 
25 

117 
25 


807 
122 

1,046 

41 

167 

47 


794 
446 
3,489 
165 
615 
165 


17.6 
5.4 

18.1 

11.5 
8.2 

38.7 


339 

187 

1,817 

66 
284 

78 


-14.0 

- 9.7 

♦ 4.4 

-18.5 

- 7.8 

* 1.4 


MIDDLE ATLANTIC 
New Jersey 
New York 
Pennsylvania 


361 


8 


9.240 


13 


2,307 


3,219 


2,531 


2,795 


1,948 


2,958 


10,852 


17.4 


4,906 


-11.2 


53 
199 
110 


8 
8 
9 


1,357 
5,010 
2,873 


13 
13 
14 


357 

1,238 

712 


481 
1,691 
1,047 


392 

1,294 

845 


429 

1,445 

921 


301 

1,062 

585 


436 

1,560 

968 


1,659 
5,668 
3,525 


22.3 
13.1 
22.7 


737 
8,688 
1,547 


-12.1 
-10.5 
-12.1 


EAST NORTH CENTRAL 
Illinois 
Indiana 
Michigan 
Ohio 
Wisconsin 


344 


10 


7,854 


13 


1.916 


8,758 


2 , 365 


2,521 


1,604 


8,459 


9,560 


21.7 


4,063 


-13.1 


83 
42 

75 
79 
65 


8 
13 
11 

9 
13 


1,861 
1,146 
1,684 
1,583 
1,580 


12 
18 
13 
10 
20 


-487 
891 
417 
392 
329 


629 
398 
650 
540 

541 


534 
356 
538 
478 
465 


574 
351 
583 
490 
523 


427 
839 
330 
310 
298 


590 
347 
537 
476 
509 


2,884 
1,396 
8,188 
1,894 
1,858 


19.5 
81.8 
89.9 
19.6 
17.6 


1,017 
586 
867 
736 
807 


- 8.9 
-15.0 
-18.7 
-15.7 

- 7.2 


WEST NORTH CENTRAL 
Iowa 
Kansas 
Minnesota 
Missouri 
Nebraska 


138 


9 


3,045 


18 


614 


971 


833 


918 


597 


949 


3,336 


9.6 


1,546 


- 8.5 


37 
15 
27 
40 

14 


9 
9 
9 
8 
13 


824 
370 
494 
956 
203 


13 
12 
10 
18 
11 


164 
80 
97 

195 
39 


264 
116 
168 
291 
64 


817 
116 
139 
247 
55 


255 
113 
153 
277 
59 


160 
83 
101 
172 
41 


266 
111 
164 
878 
61 


900 
485 
557 
1,010 
817 


9.P 

14.9 

18.8 

5.6 

6.9 


426 
194 
265 
450 
102 


- 0.5 

- 1.0 
0.0 

- 7.4 

- 1.0 


SOUTH ATLANTIC 
Florida 
Georgia 
Virginia 
West Virginia 


89 


10 


2,519 


11 


656 


801 


674 


816 


599 


785 


2,947 


17.0 


1,384 


- 5.0 


16 
SO 

14 
11 


11 
15 
10 
13 


289 
589 
567 

413 


13 

14 
16 
19 


100 

160 

138 

94 


85 
193 
178 
128 


62 
172 
155 
111 


98 
207 
180 
122 


94 
146 
135 

84 


89 
199 
177 
111 


345 
732 
651 
455 


19.4 
24.3 
14.8 
10.2 


183 
345 
312 
195 


- 1.1 

- 2.3 

- 1.3 
-12.2 


EAST SOUTH CENTRAL 
Kentucky 


31 


7 


956 


10 


835 


312 


251 


302 


210 


887 


1,100 


15.1 


497 


- 9.1 


11 


e 


371 


14 


85 


117 


90 


102 


72 


110 


394 


6.2 


182 


- 9.9 


WEST SOUTH CENTRAL 
Arkansas 
Louisiana 
Oklahoma 
Texas 


63 


10 


2,892 


14 


615 


658 


725 


805 


626 


727 


2,803 


22.3 


1,353 


* 6.3 


18 
17 
14 
20 


14 
11 
10 

7 


442 
396 

479 
975 


25 
11 
16 
13 


120 

99 

125 

871 


145 
115 
161 

237 


124 
104 
157 
340 


156 
130 
176 
343 


114 

98 

134 

280 


134 
113 
176 
304 


545 

448 

619 

1,191 


23.3 
13.1 
29.2 
22.2 


848 
211 
310 
584 


- 6.4 

- 1.4 
♦ 8.4 
♦15.0 


MOUNTAIN 
Colorado 
Montana 


42 


18 


1,077 


81 


250 


338 


348 


360 


240 


344 


1,290 


19.8 


584 


- 0.7 


18 
13 


27 
27 


497 
380 


38 
86 


111 
76 


146 
110 


149 

115 


146 
122 


107 
73 


141 
116 


552 
423 


11.1 
32.2 


248 
189 


- 3.5 
♦ 1.6 


PACIFIC 
California 
Oregon 


155 


16 


6,352 


88 


1,645 


1,919 


1,747 


1,983 


1.469 


1,952 


7,294 


14.8 


3,421 


- 4.0 


126 
17 


18 
20 


5,772 
304 


34 
17 


1,503 
72 


1,738 
93 


1,555 
97 


1,806 
91 


1,334 
62 


1,774 
85 


6,608 
353 


14.4 
16.1 


3,108 
147 


- 4.1 
-10.9 


Cities of more than 






























500.000 Population 


Boston 

Buffalo 

Chicago 

Cleveland 
Los Angeles 


14 
8 
34 
10 
22 


9 
9 
8 
6 
15 


1,307 
129 
916 
332 

1,344 


34 
11 
15 
18 
37 


331 
24 

253 
85 

383 


489 

46 

322 

108 

448 


406 
35 
266 
103 
344 


424 

36 
269 

98 
407 


357 
20 

210 
68 

329 


548 
35 

275 
98 

415 


1,650 
141 

1,110 
394 

1,588 


26.2 

9.3 

21.2 

18.7 

17.7 


905 

55 
485 
166 
744 


♦10.4 
-21.4 
-15.7 
-14.0 
-10.5 


Milwaukee 
New York 
Pittsburgh 
San Francisco 

St. Louis 


15 
104 
13 
12 
13 


13 

7 

16 

17 
7 


662 
3,184 

341 
1,473 

399 


26 
13 
21 
50 
12 


140 
852 

84 
381 

92 


827 
1,062 

131 
411 
125 


193 
760 
107 
403 
108 


233 
878 
106 
437 
116 


120 
717 

75 
333 

70 


211 
977 
126 
487 
114 


793 
3,558 

488 
1,638 

435 


19.8 
11.6 

25.5 

10.8 

9.0 


331 
1,694 
201 
760 
184 


- 9.8 
-11.5 

- 6.5 

- 4.0 
-15.2 


States and cities with 


five or less stores 


eporting or > 


rith a sat 


vple of less 


than 10 p 


ercent of 1 


935 sales i 


re not sho 


wn separate 


ly. Data for 


such Sta 


es are included in 


the totals of their respectiv 


e geographic divisio 


ns. 























P** 




























CENSUS SURVEY OF BUSINESS: 1937-38 




SHOE STORES (except shoe chains) 


RETAIL DISTRIBUTION 






TABLE 2.-- 


PAY ROLL 


, BY QUARTERS FOR 1938 (FIRST HALF) AND 1937 








FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES 






DIVISION, STATE 
And 
CITY* 


Number Of Stores Includ- 
ed In 1937-38 Survey 




Payroll By Quarters, 1937-38 


{■«• note) 


Year 1937 


First Half 


1938 


FIRST 

Quarter 
1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Pay Roll 

{•M SOU) 


Percent 

Change 

From 

1935 


Pay Roll 

{»ee sots) 


Percent 
Change 
From 
First 
Half 
1937 


Total 


REPORT- 

1NG 

Pay 
Roll 


Retort- 

ing No 

Pay 

Roll 


UNITED STATES 

NEW ENGLAND 
Connecticut 
Maine 

Massachusetts 
New Hampshire 
Rhode Island 
Vermont 


1,379 


1,133 


246 


tO, 230,632 


(1,345,159 


♦1,324,156 


$1,533,292 


(1, 206, 358 


(1,338,855 


♦5,433,238 


♦ 17.9 


♦2,545,213 


- 1.2 


156 


124 


32 


146 , 435 


160,046 


158^039 


184,272 


142,198 


160,474 


648,792 


♦ 17.6 


302,672 


- 1.3 


33 
17 
83 

e 

9 
6 


22 

13 

66 

7 

8 

6 


11 
4 

15 
1 

1 


22,585 
8,685 

91,676 
2,947 

17,732 
2,810 


23,848 
10,602 
99,014 

2,967 
20,480 

3,135 


24,430 
10,110 
97,903 

2,996 
19,452 

3,148 


25,415 

11,084 

109,865 

3,327 
30,955 

3,626 


20,797 
8,374 

89,568 
2,939 

17,611 
2,909 


21,611 

10,059 

102,130 

3,189 
20,236 

3,249 


96,278 
40,461 
398,458 
13,337 
88,619 
12,719 


♦ 13. 3 

♦ 20.3 

♦ 22.6 
- 0.1 

♦ 3.4 

♦ 23.5 


42,406 

16,433 

191,698 

6,126 
37,847 

6,156 


- 8.7 

♦ 4.4 

♦ 0.5 

♦ 3.6 

- 1.0 
+ 3.6 


MIDDLE ATLANTIC 
New Jersey 
New York 
Pennsylvania 


361 


288 


73 


298,465 


324,733 


306,708 


362,231 


272,634 


303,241 


1,293,137 


♦16.8 


576,075 


- 7.6 


52 
199 

110 


43 
157 
88 


9 
42 
22 


41,143 

191,566 

65,756 


47,136 

204,473 

73,124 


43,986 

191,130 

71,593 


57,658 

216,359 

86,214 


39,183 

172,369 

61,262 


43,411 

189,334 

70,596 


189,922 
805,528 
396,687 


♦ 30.8 
♦14.4 
+ 15.4 


82,594 
361,603 
131,878 


- 6.4 

- 8.7 

- 5.0 


EAST NORTH CENTRAL 
Illinois 
Indiana 
Michigan 
Ohio 
Wisconsin 


344 


278 


66 


228,799 


253,693 


258,378 


303,453 


226,571 


258,181 


1,044,333 


♦ 25.9 


486,752 


♦ 0.9 


83 
42 
75 
79 
65 


68 
37 
63 
65 
45 


15 

12 
14 
20 


57,320 
32,772 
45,490 
47,035 
46,182 


64,362 
35,355 
50,110 
51,562 
52,304 


65,251 
36,697 
49,405 
51,148 
55,677 


68,301 
47,090 
64,495 
60,768 
62,799 


57,671 
34,324 
43,385 
46,231 
46,960 


65,716 
36,096 
52,089 
52,558 
51,722 


255,234 
153,114 
309,500 
310,513 
216,962 


♦ 17.0 

♦ 24.5 
♦53.5 

♦ 25.7 
+ 17.0 


123,387 
70,430 
95,474 
98,789 
98,682 


+ 1.4 
+ 3.4 
- 0.1 
+ 0.E 
+ 0.2 


WEST NORTH CENTRAL 
Iowa 
Kansas 
Minnesota 
Missouri 
Nebraska 


138 


116 


22 


73,940 


88,186 


85,359 


97,537 


77,986 


89,553 


345,022 


♦ 4.1 


167,539 


+ 3.3 


37 
15 
27 
40 
14 


32 

13 
22 
36 

6 


5 
2 
5 
4 
6 


16,419 
8,154 
13,492 
24,155 
5,432 


19,268 

8,998 

15,939 

30,143 

5,663 


19,385 

9,433 

16,571 

26,927 

5,718 


22,323 

9,731 

16,892 

32,121 

6,077 


19,984 

6,422 

13,769 

23,377 

5,801 


22,940 

9,108 

16,214 

26,909 

6,070 


77,395 
36,316 
62,894 
113,346 
22,890 


♦ 5.9 
-18.2 

♦ 30.0 

♦ 5.2 
- 0.2 


42,924 
17,530 
29 , 983 
50,286 
11,871 


♦ 20.3 

♦ 2.2 

♦ 1.9 
- 7.4 

♦ 7.0 


SOUTH ATLANTIC 
Tlorlda 
Georgia 
Virginia 
West Virginia 


89 


81 


8 


78,814 


85,103 


84,026 


92,910 


77.82E 


85,085 


340,853 


♦ 9.5 


163,913 


- 0.6 


16 
20 
14 
11 


15 
19 
13 
U 


1 
1 
1 


9,278 
17,716 
18,539 
13,002 


9,008 
20,373 
20,100 
14,385 


8,674 
20,239 
20,021 
14,507 


10,507 
21,992 
22,454 
15,7ii 


10,01? 
17,383 
18,660 
13,729 


10,310 
19,743 
19,874 
14,724 


37,467 
60,320 
81,114 
57,606 


♦ 9.7 

♦ 15.1 
- 1.5 

♦ 35.7 


30,222 
37,126 
38,554 
26,453 


♦ 10.6 

- 2.5 

- 0.2 

♦ 3.9 


EAST SOUTH CENTRAL 
Kentucky 


31 


27 


4 


27,856 


30,238 


30,742 


36,735 


29,270 


31,574 


125,571 


♦ 6.5 


60,844 


♦ 4.7 


11 


9 


2 


9,410 


11,296 


10,965 


13,713 


10,086 


13,056 


45,384 


♦ 4.2 


35, 143 


♦ 6.9' 


WEST SOUTH CENTRAL 
Arkansas 
Louisiana 
Oklahoma 
Texas 


63 


58 


5 


86,575 


96,573 


95,309 


133,138 


93,590 


102,525 


411,595 


♦ 21.6 


196,115 


+ 7.1 


12 
17 
14 
20 


10 
16 

13 
15 


2 

1 

1 
1 


17,497 

9,725 

16,369 

42,984 


20,253 
10,027 
17,762 
48,531 


18,836 
10,142 
18,401 
47,930 


40,030 
11,759 
20,331 
61,018 


19,722 

9,833 

18,581 

45,454 


20,889 
10,490 
20,414 

50,732 


96,616 

41,653 

72,863 

200,463 


+ 24.4 
+ 2.6 
+20.7 
♦ 25.9 


40,611 
30,333 
38,995 
96,166 


+ 7.6 
+ 2.9 

♦ 14.3 

♦ 5.1 


MOUNTAIN 
Colorado 
Montana 


42 


37 


5 


34.431 


37,069 


41.440 


46.366 


35.780 


39.943 


159.326 


♦ 21.1 


75.733 


♦ 5.9 


18 
13 


14 
12 


4 

1 


16,069 
12,532 


17,649 
13,562 


18, 739 
16,388 


21 , 378 
16,684 


15.B95 
13,637 


17,096 
16,018 


73,835 
59,166 


+ 15.9 
+ 39.3 


32,991 
29,855 


- 2.3 
♦ 14.4 


PACIFIC 

California 
Oregon 


155 


124 


31 


255,317 


269,518 


264,154 


276,630 


248,301 


268,380 


1,065,619 


♦ 19.7 


516,581 


- 1.6 


126 
17 


102 
12 


24 
5 


240,099 
6,906 


252,096 
6,977 


246,293 
7,436 


257,027 
7,622 


332,407 
6,263 


251,097 
6,708 


995,515 
28,941 


♦ 16.6 
+ 5.6 


483,504 
12,971 


- 1.6 

- 6.6 


Cities of more than 




























500,000 Population 


Boston 

Buffalo 
Chicago 
Cleveland 
Los Angeles 


14 
8 
34 
10 
23 


12 
5 
29 
10 
17 


2 
3 
5 

5 


44,075 
3,540 
31,805 
12,482 
63,245 


46,274 
4,182 
36,555 
12,606 
70 , 514 


46,731 
4,042 
38,043 
13,179 
65,180 


51 , 707 
3,969 
36,389 
16,929 
67,635 


43,897 
3,449 
33,586 
11,802 
68,002 


47,828 
3,968 
37,035 
12,649 
68,881 


188,787 
15,733 

144,792 
55,196 

266 , 574 


+43.1 
♦ 21.7 
+16.3 
+ 33.1 
+ 30.6 


90,725 

7,417 

70,611 

24,451 

136,883 


♦ 0.4 

- 4.0 
+ 3.3 

- 3.5 

♦ 2.3 


Milwaukee 
New York 
Pittsburgh 
San Francisco 
St. Louis 


15 

104 

13 

12 

13 


10 
68 
11 
10 
11 


5 
16 
2 
2 
2 


22,135 

142,431 

10,329 

87,208 

8,487 


26,404 
151,792 
11,772 
83,367 
13,070 


29,263 

138,841 

11,502 

85,460 

9,750 


34,041 
158,065 
13,133 
82,969 
11,301 


23,406 

125,061 

9,717 

74,319 

7,915 


37,265 

136,363 

11,196 

83,031 

9,305 


111,843 
591,129 

46,736 
339,004 

42,608 


♦ 39.7 

♦ 11.4 

♦ 13.5 
+12.0 

♦ 18.7 


50,671 
261,324 

20,916 
157,350 

17,120 


» 4.4 
-11.2 

- 5.4 

- 7.8 
-20.6 


* States and cities with 1 


ive or lea 


i stores re 


porting or 


with a sam| 


le of less t 


lan 10 perc 


in of 1935 


sales are not shown Sep 


aratery. Data for such S 


ates are indud 


ed in the 


totals of their respective geof 


raphic dii 


isions. 




















Note: Pay roll does no 


: include 


compensat 


ion for se 


rvices of pro 


irietors of u 


noncorporate* 


1 businesses, 


and cannot be compare 


d with sales without adju 


ttment for prop 


rietors' 


services. 

























iZOT DEPARTMENT OF COMMERCE Preli . minary 7° rt 

Bureau of the Census l3 page ' ,, 

Washington 

Census Survey ol Business: 1937-38 
Retail Distribution 



SPORTING GOODS STORES 



Nearly 200 sporting goods stores throughout the country, with aggregate sales in 1937 
of f 6, 273, 000, reported to the Bureau of the Census that their sales during the first half of 
1938 were off 6.0 percent as compared with the same period of 1937. The first quarter of 1938 
showed a gain of two-tenths of 1 percent and the second quarter a loss of 9.8 percent in com- 
parison with the corresponding quarters of 1937. Compared with 1935, the latest year covered by 
a regular Business Census, their 1937 sales represent an increase of 20.2 percent. These are 
among the conclusions announced today by William L. Austin, Director, Bureau of the Census, in a 
preliminary report Issued in connection with the Census Survey of Business for 1937-38. 

Sales 



The total volume of sales for 1937 was distributed by quarters as follows: First quar- 
ter, 16.3 percent; second quarter, 26.2 percent; third quarter, 27.8 percent; fourth quarter, 29.7 
percent. All geographic divisions show sales increases from 1935 to 1937. A comparison of the 
first half of 1938 with the first half of 1937 shows increases of 8.5 percent, 5.0 percent and 
3.8 percent, respectively, for the East South Central, West South Central and Pacific Divisions, 
with decreases for the remaining divisions, ranging from five-tenths of 1 percent for the New 
England Division to 13.0 percent for the Mountain Division. 

Pay Roll 

Of the 193 stores included in the Survey, 34 reported no paid employees. The remaining 
159 reported pay roll, exclusive of the services of proprietors, to the amount of |754,000 for 
1937, representing an increase of 14.9 percent over their pay roll for 1935. They reported a 
total pay roll of $361,000 for the first half of 1938, an increase of 2.9 percent as compared with 
the same period of 1937. A summary comparison of pay roll and sales follows: 



Perce 


nt Change 


Sales 


Pay Roll 


+20.2 


♦14.9 


- 6.0 


+ 2.9 



Year 1937 compared with 1935 

First half 1938 compared with first half 1937 

Size of Sample 

The stores included in this Survey constitute a sample of 15 percent in sales and 10 
percent in number of all sporting goods stores shown in the 1935 Census. A summary follows: 

Stores Sales in 1935 



1935 Census 1,944 $35,315,000 

1937 Survey 193 5,217,000 

Percent Sample 10* 15* 

The classification "Sporting goods stores", for Census purposes, represents sporting 
goods specialty stores handling a full line of sporting goods, including gymnasium and playground 
equipment, sportsmen's equipment, firearms and ammunition; and stores carrying a more restricted 
line of novelty sporting goods with secondary lines, such as toys and stationery. Attached are 
tables showing sales and pay roll for each quarter by geographic divisions. 



Page 2 

Scope of Survey 

The data contained in this report were supplied by 193 sporting goods stores, which 
submitted returns for the current Census Survey of Business prior to the closing date. This 
report is not Intended to present a complete picture of the retail sporting goods trade, but 
rather to provide a reliable indicator of trends since the last regular Business Census. The 
canvass for the Survey was conducted by mail from lists composed only of stores included in the 
1935 Census of Business. Stores with 1935 sales of less than $5,000, and those which came into 
existence since 1935 were not canvassed, and those which have gone out of business necessarily 
are omitted. Reporting for this Survey was voluntary; hence, some stores failed to cooperate 
or delayed their returns beyond the closing date. For convenience in evaluating the importance 
of the stores included, percentage columns are carried in the accompanying sales table which 
show the weight of sample by geographic divisions. 

- - 

This Is one of a series of retail reports issued in connection with the Census Survey 
of Business: 1937-38. It will be followed promptly by similar releases for other kinds of 
business, and later by more detailed studies. 

The current Census Survey of Business included wholesale as well as retail trade and 
is nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided 
by the Works Progress Administration. The project is under the direction of Fred A. Gosnell, 
Chief Statistician, who was also in charge of previous Business Censuses. Retail trade reports 
are prepared under the immediate supervision of James 0. Reid. 













































Page 3 


CENSUS SURVEY OF BUSINESS: 1837-38 RETAIL DISTRIBUTION 




SPORTING GOODS STORES 




TABLE l.-SALES, BY QUARTERS FOR I»38fFlRST hALF)aND 1937; AND FOR THE YEAR 1935 






FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS 




GEOGRAPHIC DIVISION 


Size And Proportion Of Sample Sales By Quarters, 1937-38 (odd ooo| 


Year 1937 


First Half 1938 


Number 

Of 
Stores 


Percent 
Of Such 
Stores 


1935 Sales 
Of Stores 
Included 


Percent 

Of Such 

Sales 


First 


Second 


Third 


Fourth 


First 


Second 


Sales 


Percent 
Chance 


Sales 


Percent 
Chance 
From 
First 
Half 
1937 




Includ- 


To All 


To All 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 




ed In 
1937-38 


Stores 
In 193S 


Survey 


Sales 
In 1935 


1937 


1937 


1937 


1937 


1938 


1938 




1935 






Survey 


Census 


(odd 000) 


Census 














(odd 000) 




(odd oooj 


UNITED STATES 
Hew England 


193 


10 


$5,217 


15 


$1,023 


SI, 643 


$1,747 


$1,860 


$1,025 


$1,482 


$6,273 


♦20.2 


$2,507 


- 6.0 


14 


10 


408 


14 


75 


117 


114 


131 


77 


114 


437 


♦ 7.1 


191 


- 0.5 


Middle Atlantic 


57 


10 


1,731 


15 


322 


536 


541 


593 


318 


471 


1,992 


♦15.1 


789 


- 8.0 


Eaat North Central 


40 


11 


1,343 


21 


269 


445 


500 


543 


265 


384 


1,757 


♦30.8 


649 


- 9.1 


West North Central 


IS 


8 


247 


11 


48 


81 


75 


79 


40 


73 


283 


♦14.6 


113 


-12.4 


South Atlantic 


11 


6 


262 


8 


73 


76 


77 


75 


69 


67 


301 


♦ 14.9 


136 


- 8.7 


East South Central 


3 


9 


112 


8 


20 


38 


41 


30 


24 


39 


129 


♦ 15.2 


63 


♦ 8.6 


West South Central 


12 


13 


268 


21 


52 


87 


83 


112 


60 


86 


334 


♦24.6 


146 


♦ 5.0 


Mountain 


9 


10 


254 


13 


53 


86 


83 


102 


50 


71 


324 


♦27.6 


121 


-13.0 


Pacific 


35 


10 


592 


14 


111 


177 


233 


195 


122 


177 


716 


♦20.9 


299 


♦ 3.8 




SPORTING GOODS STORES 






TABLE 2.--PAY ROLL, BY QUARTERS FOR 1938(FIRST HALF)AND 1937 






FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS 






Number Of Stores Includ- 
ed In 1937-38 Survey 


Payroll By Quarters, 1937-38 (■«• noi.) 


Year 1937 


First Half 1938 




















Percent 




























GEOGRAPHIC DIVISION 




Report- 


Report- 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 

Chance 

From 




Chance 
From 




Total 


ing 


inc No 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Pay Roll 


Pay Roll 




Pay 


Pay 


1937 


1937 


1937 


1937 


1938 


1938 












Roll 


Roll 














(mo note) 


1935 


(.0. M>) 


Half 
1937 


UNITED STATES 


193 


159 


34 


3168,674 


1182,360 


$192,647 


$210,407 


$173,973 


$187,284 


$754,088 


♦ 14.9 


$361,257 


♦ 2.9 


New England 


14 


13 


1 


16,038 


16,748 


16,658 


18,801 


17,787 


17,150 


68,245 


- 3.0 


34,937 


♦ 6.6 


Middle Atlantic 


57 


44 


13 


45,800 


50,667 


52,242 


57,528 


44,442 


50,053 


206,237 


* 4.7 


94,495 


- 2.0 


East North Central 


40 


35 


5 


48,676 


54,740 


59,975 


63,838 


54,351 


55,888 


227,229 


♦33.8 


110,239 


♦ 6.6 


West North Central 


12 


10 


2 


8,351 


8,826 


8,456 


10,176 


8,060 


8,640 


35 ,809 


♦ 10.1 


16,700 


- 2.8 


South Atlantic 


11 


8 


3 


7,707 


6,890 


6,842 


7,507 


8,124 


9,031 


28,946 


♦ 10.9 


17,155 


♦ 17.5 


East South Central 


3 


1 


2 


4,843 


4,317 


5,882 


5,115 


3,192 


3,566 


20,157 


♦23.3 


6,758 


-26.2 


West South Central 


12 


9 


3 


10,658 


10,871 


12,231 


13,984 


11,112 


12,094 


47,744 


♦ 5.7 


23,206 


♦ 7.8 


Mountain 


9 


9 


" 


10,498 


12,512 


11,858 


12,147 


10,432 


12,538 


47,015 


♦33.1 


22,970 


- 0.2 


Pacific 


35 


30 


5 


15,103 


16,789 


18,503 


21,311 


16,473 


18,324 


72,706 


♦ 13.9 


34,797 


♦ 5.8 


Note: Pay roll does not inci 


tide compensation tor services ot proprietors ol unincorporated businesses, and cannot be compared with sales without adjustment for proprietor 

Statti Comprliinf Orographic Dlotslonn 


services. 


NEW ENGLAND- 


Conn., Maint, Mom., N. H., R. /.. Vi. - EAST SOUTH CENTRAL-Ata., Ku., Miss., Ttnn. 




MIDDLE ATLAN' 


"IC-N. I., N. Y, Pa. WEST SOUTH CENTRAL~Ark, La., OMo., Te>. 




EAST NORTH C 


ZNTRAL„.ltL, Ind., Mich., Ohio, WU. MOUNTAIN— Arti.. Colo.. Idaho. Mont.. Noo.. N. M«., Utah. Woo. 




WEST NORTH C 


ENTRAL-lowa, Kant., Minn., Mo., Nabr., N. Dak., S. Dak. PACIFIC— Calif., Oreg., Waih. 




SOUTH ATLANT 


C-JW, D. C, Flo., Co., Mi, N. C. S. C. Vo., W. Va. 





Immediate 
Release 



DEPARTMENT OF COMMERCE 

Bureau of the Census 
Washington 



Preliminary report 
(4 paget) 



Census Survey of Business: 1937-38 
Retail Distribution 



VARIETY, 5-AND-10, AND TO-A-DOIXAR STORES 



More than 4,400 variety stores throughout the country, with aggregate sales In 1937 of 
$577,552,000, reported to the Bureau of the Census that their sales during the first half of 1938 
were within 6.4 percent of their sales for the same period of 1937. The first quarter of 1938 
showed a loss of 7.8 percent and the second quarter a loss of 5.1 percent in comparison with the 
corresponding quarters of 1937. Compared with 1935, the latest year covered by a regular Busi- 
ness Census, their 1937 sales represent an increase of 11.9 percent. These are among the conclu- 
sions announced today by William L. Austin, Director, Bureau of the Census, in a preliminary re- 
port issued in connection with the Census Survey of Business for 1937-38. 

A comparison with previous Census totals follows: 

Variety Stores 



1929 Census 
1933 Census 
1935 Census 



Stores 

12,110 
12,046 
11,741 



Sales 

$904,147,000 
678,167,000 
780,819,000 



Change from 
Preceding Period 



-25.0$ 
+15.1$ 



Identical stores included in this Survey: 



Year 1935 4,417 

Year 1937 4,417 

First Half 1937 4,417 

First Half 1938 4,417 



516,270,000 
577,552,000 

252,428,000 
236,385,000 



+11.9$ 
- 6.4# 



Sales 



The total volume of sales for 1937 was distributed by quarters as follows: First quar- 
ter, 20.1 percent; second quarter, 23.6 percent; third quarter, 23.4 percent; fourth quarter, 32.9 
percent. All geographic divisions and all States show sales increases from 1935 to 1937. The 
District of Columbia, however, showed a decrease. For the first half of 1938 all geographic divi- 
sions show decreases as compared with the first half of 1937, ranging from five-tenths of 1 per- 
cent for the West South Central Division to 10.6 percent for the East North Central Division. 

Pay Roll 



Of the 4,417 stores included in the Survey, 61 reported no paid employees. The remain- 
ing 4,356 reported pay roll, exclusive of the services of proprietors, to the amount of #77,796,000 
for 1937, representing an increase of 31.7 percent over their pay roll for 1935. They reported a 
total pay roll of $32,238,000 for the first half of 1938, a decrease of 1.1 percent as compared with 
the same period of 1937. A summary comparison of pay roll and sales follows: 



Percent Change 

Sales Pay Roll 



Year 1937 compared with 1935 

First half 1938 compared with first half 1937 



+11.7 
- 6.4 



+31.7 
- 1.1 



Page 2 

Independents and Chains 

Of the 4,417 identical stores that make up this report, 712 are independents which ac- 
counted for only three percent of the sales and two percent of the pay roll reported for 1937. 
Sales in 1937 show an increase over 1935 of 17.8 percent for independents and 11.7 percent for 
chains, while pay roll for the same period shows increases of 17.5 percent and 32.0 percent, res- 
pectively. As such a small part of the total is represented by independents, separate figures for 
independents and chains are shown only in United States totals. Also, separate figures are not 
shown for cities nor for certain States, because of the predominance of the data reported by a 
small number of chain organizations. 

Size of Sample 



The stores included in this Surrey constitute a sample of 66 percent in sales and 38 
percent in number of all variety stores shown in the 1935 Census. A summary follows: 

Stores Sales in 1955 (thousands) 

Total Independents Chains Total Independents Chains 

1935 Census 11,741 6,083 5,658 $780,819 $72,168 $708,651 

1937 Survey 4,417 712 3,705 516,270 13,356 502,914 

Percent Sample 38$ 12$ 655? 6655 19$ IVf, 

Attached are tables showing sales and pay roll for each quarter by geographic divisions 
and States. 

Scope of Survey 



The data contained in this report represent 4,417 variety stores for which returns were 
submitted for the current Census Survey of Business prior to the closing date. This report is not 
intended to present a complete picture of the variety store trade, but rather to provide a reli- 
able indicator of trends since the last regular business Census. The canvass for the Survey was 
conducted by mail from lists composed only of stores included in the 1935 Census of Business. 
Stores with 1935 sales of less than $5,000, and those which came into existence since 1935 were not 
canvassed, and those which have gone out of business necessarily are omitted. Reporting for this 
Survey was voluntary; hence, some stores failed to cooptrate or delayed their returns beyond the 
closing date. For convenience in evaluating the importance of the stores included, percentage 
columns are carried in the accompanying sales table which show the weight of sample by geographic 
divisions and States. 



This is one of a series of retail reports issued in connection with the Census Survey of 
Business: 1937-38. It will be followed promptly by similar releases for other kinds of business, 
and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided by the 
Works Progress Administration. The project is under the direction of Fred A. Gosnell, Chief Statis- 
tician, who was also in charge of previous Business Censuses. Retail trade reports are prepared 
under the immediate supervision of James 0. Reld. 































Page 3 


CENSUS SURVEY OF BUSINESS: 1937-38 
















RETAIL DISTRIBUTION 








VARIETY, 5 AND 10 


, AND TO A DOLLAR STORES 










TABLE 1. -SALES, 


BY QUARTERS FOR 1938(FIRST HALF AND 1937; AND FOR THE YEAR 1935 








FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS AND STATES 








DIVISION 

And 

STATE* 


Size 


And Proportion Of Sample 


Sales By Quarters. 1937-38 i.dd oool 


Year 1937 


First Half 1938 


Number 

Of 
Stores 
Includ- 


Percent 
Of Such 
Stores 
To All 


1935 Sales 
Of Stores 
Included 
In 1937.38 


Percent 

Of Such 

Sales 

To All 


First 
Quarter 


Second 
Quarter 


Third 
Quarter 


Fourth 
Quarter 


First 
Quarter 


Second 
Quarter 


Sales 


Percent 

Chance 

From 


Sales 


Percent 

Chance 

From 

First 

Half 




ed In 
1937-38 


Stores 
In 193S 


Survey 


Sales 
In 1935 


1937 


1937 


1937 


1937 


1938 


1938 




1935 






Survey 


Census 


t«dd 000) 


Census 














(tdd 000) 




Udd 000 1 


1937 


UNITED STATES 
Chains 


4,417 


38 


$516,270 


66 


♦116,249 


♦136,179 


♦135,264 


$189,860 


$107,144 


♦129,241 


♦577,552 


♦11.9 


♦236,385 


- 6.4 


2,705 


65 


502,914 


71 


113.246 


132,501 


131,336 


184,736 


104,249 


125,706 


561,819 


+11.7 


229,955 


- 6.4 


Independents 


712 


12 


13,356 


19 


3,003 


3,678 


3,928 


5,124 


2,895 


3,535 


15,733 


♦17.8 


6,430 


- 3.8 


NEW ENGLAND 
Connecticut 


408 


47 


52,266 


82 


11,397 


13,724 


13,754 


17,746 


10,403 


12,843 


56,621 


♦ 8.3 


23,246 


- 7.5 


62 


45 


10,613 


88 


2,480 


2,861 


2,869 


3,744 


2,245 


2,657 


11,954 


+12.6 


4,902 


- 8.2 


MaLne 


58 


48 


5,614 


91 


1,138 


1,531 


1,692 


1,999 


1,071 


1,481 


6,360 


♦13.3 


2,552 


- 4.4 


Massachusetts 


199 


47 


25,455 


76 


5,597 


6,591 


6,332 


8,433 


5,041 


6,078 


26,953 


♦ 5.9 


11,119 


- 8.8 


New Hampshire 


38 


59 


3,662 


89 


728 


952 


1,046 


1,287 


703 


951 


4,013 


♦ 9.6 


1,654 


- 1.5 


Rhode Island 


S3 


33 


4,565 


88 


1,000 


1,183 


1,137 


1,447 


917 


1,060 


4,767 


+ 4.4 


1.977 


- 9.4 


Vermont 


28 


60 


2,357 


82 


454 


606 


678 


836 


426 


616 


2,574 


+ 9.2 


1,042 


- 1.7 


MIDDLE ATLANTIC 
New Jersey 


832 


37 


107,749 


55 


24,724 


28,254 


28,184 


38,344 


22,403 


27,255 


119,506 


♦ 10.9 


49,658 


- 6.3 


127 


37 


19,120 


67 


4,212 


4,752 


5,021 


6,554 


3,844 


4,898 


20,539 


♦ 7.4 


8,742 


- 2.5 


New York 


388 


36 


52,411 


56 


11,987 


13.885 


13,943 


18,806 


10,970 


13,412 


58,621 


♦11.8 


24,382 


- 5.8 


Pennsylvania 


317 


37 


36,218 


49 


8,525 


9,617 


9,220 


12,984 


7,589 


8,945 


40,346 


♦ 11.4 


16,534 


- 8.9 


EAST NORTH CENTRAL 
Illinois 


948 


38 


109,582 


62 


25,612 


30,404 


29,818 


40,642 


22,540 


27,525 


126,476 


♦15.4 


50,065 


-10.6 


231 


34 


25,345 


52 


5,909 


6,859 


6,720 


9,454 


5,576 


6,608 


28,942 


♦ 14.2 


12,184 


- 4.6 


Indiana 


137 


40 


15,299 


68 


3,618 


4,312 


4,217 


5,786 


3,171 


3,885 


17,933 


♦ 17.2 


7,056 


-11.0 


Michigan 


205 


41 


29,362 


74 


6,826 


8,211 


7,991 


10,585 


5,631 


6,877 


33,613 


♦ 14.5 


12,508 


-16.8 


Ohio 


239 


34 


27,394 


56 


6,550 


7,749 


7,554 


10,439 


5,667 


7,012 


32,292 


♦ 17.9 


12 , 679 


-11.3 


Wisconsin 


136 


49 


12,182 


73 


2,709 


3,273 


3,336 


4,378 


2,495 


3,143 


13,696 


♦ 12.4 


5,638 


- 5.8 


WEST NORTH CENTRAL 
Iowa 


537 


37 


54,287 


74 


11,423 


14,014 


13,800 


19,901 


11,378 


13,875 


59,138 


♦ 8.9 


25,253 


- 0.7 


119 


40 


11,751 


83 


2,516 


3,039 


2,985 


4,284 


2,536 


3,052 


12,824 


♦ 9.1 


5,588 


♦ 0.6 


Kansas 


104 


45 


9,409 


86 


1,917 


2.359 


2,315 


3,275 


1,882 


2,223 


9,866 


♦ 4.9 


4,105 


- 4.0 


Minnesota 


104 


34 


9,934 


69 


2,208 


2,728 


2,782 


3,862 


2,277 


2,825 


11,580 


♦16.6 


5,102 


+ 3.4 


Missouri 


107 


32 


13,535 


64 


2,798 


3,435 


3,307 


5,059 


2,721 


3,354 


14,599 


+ 7.9 


6,075 


- 2.5 


Nebraska 


57 


38 


5,741 


73 


1,251 


1,486 


1,434 


2,051 


1,219 


1,455 


6,222 


+ 8.4 


2,674 


- 2.3 


North Dakota 


19 


34 


1,815 


81 


345 


449 


454 


657 


347 


455 


1,905 


+ 5.0 


802 


♦ 1.0 


South Dakota 


27 


31 


2,102 


74 


388 


518 


523 


713 


396 


511 


2,142 


♦ 1.9 


907 


♦ 0.1 


SOOTH ATLANTIC 
Florida 


499 


34 


58,324 


62 


13,532 


15,020 


14,596 


21,622 


12,177 


13,842 


64,770 


♦ 11.1 


26,019 


- 8.9 


38 


20 


7,295 


55 


2,084 


1,851 


1,602 


2,629 


2,034 


1,853 


8,166 


♦11.9 


3,887 


- 1.2 


Georgia 
Maryland 
North Carolina 


84 
39 


30 
25 


9,272 
3,838 


64 
36 


2,140 
858 


2,469 

957 


2,367 
966 


3,361 
1,379 


1,875 
739 


2,195 
862 


10,337 
4,160 


+11.5 
+ 8.4 


4,070 
1,601 


-11.7 
-11.8 


138 


53 


15,104 


86 


3,189 


3,639 


3,768 


5,805 


2,904 


3,368 


16,401 


♦ 8.6 


6,272 


- 8.1 


South Carolina 


42 


23 


4,961 


63 


1,262 


1,409 


1,379 


1,983 


1,110 


1,290 


6,033 


+21.6 


2,400 


-10.1 


Virginia 
West Virginia 


85 


42 


8,069 


67 


1,767 


2,104 


2,107 


3,108 


1,624 


1,993 


9,086 


♦12.6 


3,617 


- 6.6 


45 


31 


4,281 


39 


1,082 


1,266 


1,161 


1,627 


898 


1,091 


5,136 


+20.0 


1,989 


-15.3 


EAST SOUTH CENTRAL 
Alabama 


251 


37 


26,051 


72 


5,859 


6,990 


6,801 


9,989 


5,502 


6,608 


29,639 


+13.8 


12,110 


- 5.8 


61 


35 


7,516 


71 


1,745 


2,029 


1,953 


2,849 


1,577 


1,919 


8,576 


♦14.1 


3,496 


- 7.4 


Kentucky 

Mississippi 

Tennessee 


67 


34 


6,200 


68 


1,451 


1,780 


1,654 


2,376 


1,387 


1,681 


7,261 


♦17.1 


3,068 


- 5.0 


52 


41 


4,099 


78 


841 


1,006 


1,035 


1,558 


802 


954 


4,440 


+ 8.3 


1,756 


- 4.9 


71 


39 


8,236 


75 


, 1,822 


2,175 


2,159 


3,206 


1,736 


2,054 


9,362 


♦13.7 


3,790 


- 5.2 


WEST SOUTH CENTRAL 
Arkansas 


296 


26 


35,146 


65 


7,771 


9,315 


9,201 


14,386 


7,848 


9,149 


40,673 


♦ 15.7 


16,997 


- 0.5 


25 


20 


2,892 


66 


621 


743 


700 


1,170 


613 


731 


3,234 


♦ 11.8 


1,344 


- 1.5 


Louisiana 


54 


48 


6,463 


66 


1,427 


1,692 


1,628 


2,532 


1,396 


1,720 


7,279 


♦ 12.6 


3,116 


- 0.1 


Oklahoma 


66 


28 


8,230 


74 


1,668 


2,039 


1,958 


3,141 


1,691 


1,993 


8,806 


+ 7.0 


3,684 


- 0.6 


Texas 


151 


22 


17,561 


61 


4,055 


4,841 


4,915 


7,543 


4,148 


4,705 


21,354 


+21.6 


8,853 


- 0.5 


MOUNTAIN 
Arizona 


164 


49 


16,830 


84 


3,744 


4,521 


4,686 


6,554 


3,619 


4,404 


19,505 


♦ 15.9 


8,023 


- 2.9 


32 


76 


2,448 


96 


671 


728 


671 


1,025 


647 


726 


3,095 


♦26.4 


1,373 


- 1.9 


Colorado 


36 


42 


4,920 


77 


1,078 


1,338 


1,397 


1,843 


991 


1,239 


5,656 


♦ 15.0 


2,230 


- 7.7 


Idaho 


25 


43 


1,956 


80 


411 


515 


529 


781 


410 


492 


2,236 


+14.3 


902 


- 2.6 


Nevada 


9 


56 


620 


90 


135 


182 


190 


226 


131 


181 


733 


+18.2 


312 


- 1.6 


New Mexico 


15 


42 


1,043 


72 


249 


289 


301 


416 


245 


283 


1,255 


♦20.3 


528 


- 1.9 


Utah 


19 


66 


2,945 


96 


550 


711 


737 


1,150 


554 


723 


3,148 


+ 6.9 


1,277 


♦ 1.3 


PACLTIC 
California 


482 


46 


56.035 


85 


12,187 


13,937 


14,424 


20,676 


11,274 


13,740 


61,224 


+ 9.3 


25,014 


- 4.2 


375 


52 


42,813 


86 


9,349 


10,512 


10,858 


15,694 


8,526 


10,395 


46,413 


♦ B.4 


18,921 


- 4.7 


Oregon 
Washington 


45 


31 


4,323 


81 


948 


1,140 


1,225 


1,640 


912 


1,113 


4,953 


♦ 14.6 


2,025 


- 3.0 


62 


37 


8,899 


84 


1,890 


2,285 


2,341 


3,342 


1,836 


2,232 


9,858 


♦10.8 


4,068 


- 2.6 


Figure* are not thou. 


n separal 


ly for cer 


tain Stales tor 


which th* 


sample c 


insist, larg 


Ely of data 


reported by one or 1 


4o eflain o 


conizations. 


Data tor 


sucti states are 


included in the totals ot thet 


r respectiv 


e geograp 


lie divisions. 





















Page 4 




























CENSUS SURVEY OF BUSINESS: 


1937-38 


VARIETY, 5 AND 10, AND TO A DOLLAR STORES 




RETAIL DISTRIBUTION 






TABLE 2.-PAY ROLL, BY QUARTERS FOR 1938(FIRST HALF)aND 


1937 










FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS AND STATES 








Number Of Stores 
ED In 1937-38 S 


1NCLUD- 


Pay Roll By Quarters, 1937-38 (••• »<*>) 


Year 1937 


First Half 1938 


JRVEY 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Pay Roll 

(m, note) 


Percent 

Change 

From 

1935 




DIVISION 

And 
STATE* 


Total 


Report. 

ING 

Pay 

Roll 


Report- 
ing No 
Pay 
Roll 


Pay Roll 

( Me note ) 


Change 
From 
First- 
Half 
1937 


UNITE) STATES 

Chains 

Independents 


4,417 


4,356 


61 


115,172,172 


117,416,880 


117,879,460 


127,327,220 


H.4,982,892 $17,255,240 


177,795,732 


♦31.7 (32,238,132 


- 1.1 


3,705 
712 


3,705 
651 


61 


14,841,192 
330,980 


17,072,692 
344 , 188 


17,511,599 
367,861 


26,854 , 507 
472,713 


14,649,678 
333,214 


1.6,896,964 
358,276 


76,279,990 
1,515,742 


♦32.0 
♦ 17.5 


31,546,642 
691,490 


- 1.2 
♦ 2.4 


NEW ENGLAND 
Connecticut 
Maine 

Massachusetts 
New Hampshire 
Rhode Island 
Vermont 


408 


404 


4 


1,441,852 


1,674,380 


1,766,693 


2,379,145 


1,419,909 


1,627,853 


7,262,070 


♦ 24.5 


3,047,762 


- 2.2 


62 
58 
199 
38 
23 
28 


60 
58 
197 
38 
23 
28 


2 
2 


297,494 
142,082 
725 , 908 

89,138 
127,319 

59,911 


340,465 
172,364 
837,208 
106 , 138 
148,548 
69,657 


355,456 
191,461 
862,852 
125,523 
153,276 
78,125 


545,423 

227,867 
1,157,131 
146,283 
195,699 
106,742 


295,333 
137,572 
707,807 

92,926 
124,955 

61,316 


329,392 
169,397 
808 , 229 
110,418 
139 ,790 
70,627 


1,538,838 
733,774 

3,583,099 
467,082 
624,842 
314,435 


♦ 35.1 

♦ 24.6 
♦22.9 

♦ 18.4 

♦ 12.2 

♦ 32.0 


624,725 
306,969 
1,516,036 
203,344 
264,745 
131,943 


- 2.1 

- 2.4 

- 3.0 

♦ 4.1 

- 4.0 

♦ 1.8 


MIDDLE ATLANTIC 
New Jersey 
New York 

Pennsylvania 


832 


809 


23 


3,308,372 


3,812,249 


3,938,112 


5,888,533 


3.237,174 


3,784,228 


16,947,266 


♦ 31.0 


7,021,402 


- 1.4 


127 
388 
317 


125 
371 
313 


2' 

17 

4 


544,972 
1,647,407 
1,115,993 


639,639 
1,911,428 
1,261,182 


688,694 
1,954,410 
1,295,008 


1,011,137 
2,868,859 
2,008,537 


543,999 
1,615,680 
1,077,495 


676,613 
1,869,938 
1,237,677 


2,884,442 
8,382,104 
5,680,720 


♦ 27.8 

♦ 31.0 

♦ 32.5 


1,220,612 
3,485,618 
2,315,172 


♦ 3.0 

- 2.1 

- 2.6 


EAST NORTH CENTRAL 
Illinois 
Indiana 
Michigan 
Ohio 
Wisconsin 


948 


940 


8 


3,414,875 


3,919,525 


4,016,787 


6 , 124 , 710 


3,306,967 


3,734,135 


17,475,897 


♦ 40.0 


7,041,102 


- 4.0 


231 
137 
205 
239 
136 


229 
137 
201 
237 

136 


2 

4 
2 


807 , 579 
470,531 
880,630 
889,163 
366,972 


923,758 

551,708 

1,016,711 

1,002,776 

424,572 


938,672 

562,679 

1,031,347 

1,030,442 

453,647 


1,455,984 

870,677 

1,550,784 

1,555,999 

691,266 


809,405 
461,238 
832,340 
840 , 102 
363,882 


911,252 
525 , 182 
921,264 
948,364 
428,073 


4,125,993 
2,455,595 
4,479,472 
4,478,380 
1,936,457 


♦ 42.6 

♦ 40.1 

♦ 40.0 

♦ 37.6 

♦ 39.7 


1,720,657 

986,420 

1,753,604 

1,788,466 

791,955 


- 0.6 

- 3.5 

- 7.6 

- 5.5 

♦ 0.1 


IEST NORTH CENTRAL 
Iowa 
Kansas 
Minnesota 
Missouri 
Nebraska 
North Dakota 
South Dakota 


537 


534 


3 


1,562.312 


1.887,835 


1.901,365 


3,005,943 


1,579,388 


1,856,525 


8,357,455 


♦ 35.3 


3,435,913 


- 0.4 


119 

104 

104 

107 

57 

19 

27 


118 

104 

103 

106 

57 

19 

27 


1 

1 
1 


332 , 744 
250,971 
292,988 
399,480 
178,925 
53,018 
54,186 


389,048 
297,037 
378,544 
482,687 
205,961 
66,721 
67,837 


400,579 
292,930 
387,635 
478 , 347 
203,345 
68,946 
69,583 


638,896 
461,756 
626,391 
744,572 
328,722 
101,039 
104,567 


337 , 788 
251,973 
317,352 
396,229 
170,033 
53,059 
52,954 


394,422 
286,907 
385,248 
461,372 
197,286 
65,696 
65,594 


1,761,267 

1,302,694 

1,685,558 

2,105,086 

916,953 

289,724 

296 , 173 


♦ 36.4 

♦ 26.5 

♦ 48.2 
+ 33.4 

♦ 33.6 

♦ 30.4 

♦ 27.3 


732,210 
538,880 
702,600 
857,601 
367,319 
118,755 
118,548 


♦ 1.4 

- 1.7 

♦ 4.6 

- 2.8 

- 4.6 

- 0.8 

- 2.8 


SOUTH ATLANTIC 
Florida 
Georgia 
Maryland 
North Carolina 
South Carolina 
Virginia 
west Virginia 


499 


493 


6 


1.626.375 


1,831,924 


1,834,034 


2,911,513 


1,585,881 


1,798,752 


8.203.846 


♦ 27.1 


3,384,633 


- 2.1 


38 
84 
39 
138 
42 
85 
45 


38 
83 
38 
137 
42 
84 
44 


1 
1 
1 

1 
1 


199,021 
252,927 
117,172 
379,852 
146,591 
232,669 
143,954 


192,603 
280 , 285 
133,216 
456 , 230 
167,105 
272,321 
159,049 


182,382 
278,346 
137,561 
458,220 
166,873 
274,838 
162,780 


327 , 795 
414,670 
213,239 
731,479 
263,631 
430,974 
254, 15G 


211,693 
235,070 
101,606 
391,375 
141,037 
227,532 
130,816 


212,306 
268 , 766 
117,876 
445,347 
164,281 
264,417 
149,477 


901,801 
1,226,228 

601 , 188 
2,025,781 

744,200 
1,210,802 

719,939 


♦ 23.2 

♦ 19.5 

♦ 25.4 

♦ 23.4 

♦ 38.5 

♦ 33.2 

♦ 53.1 


423,999 
503,836 
219,482 
836,722 
305,318 
491,949 
280,293 


♦ 8.3 

- 5.5 
-12.3 

♦ 0.1 

- 2.7 

- 2.6 

- 7.5 


EAST SOUTH CENTRAL 
Alabama 
Kentucky 
Mississippi 
Tennessee 


251 


247 


4 


731,677 


831,296 


834,840 


1,318,524 


712,021 


823,750 


3,716,337 


♦ 30.3 


1,535,771 


- 1.7 


61 
67 
52 
71 


60 
65 
51 
71 


1 
2 
1 


210,713 
186,334 
107,768 
226,862 


243,431 
205,584 
122,319 
259,962 


251,820 
206,505 
122 , 957 
253,558 


372,674 
336,077 
200 , 145 
409,628 


208,613 
179,525 
103 ,484 
220,399 


240,774 
202,593 
117,219 
263,164 


1,078,638 
934,500 
553,189 

1,150,010 


♦ 33.5 
♦33.6 

♦ 24.5 

♦ 27.8 


449,387 
382,118 
220 , 703 
483,563 


- 1.0 

- 2.5 

- 4.1 

- 0.7 


WEST SOUTH CENTRAL 
Arkansas 
Louisiana 
Oklahoma 
Texas 


296 


295 


1 


964,472 


1,108,697 


1,108,199 


1,802,454 


984,140 


1,128,513 


4,983,822 


♦ 26.1 


2,112,653 


♦ 1.9 


25 

54 

66 

151 


24 

54 
66 
151 


1 


73,633 
185,795 
199,718 
505,326 


85,851 
211,956 
228,628 
582,262 


84,114 
199,389 
231,655 
593,041 


141,912 
326,620 
ooo , ooo 
967,386 


72,143 
184,115 
209,107 
518,775 


85,072 
215,362 
238,350 
589,729 


385,510 

923,760 

1,026,537 

2,648,015 


♦ 27.7 

♦ 14.5 

♦ 19.8 

♦ 33.3 


157,215 

399,477 

447,457 

1,108,504 


- 1.4 

♦ 0.4 
+ 4.5 

♦ 1.9 


MOUNTAIN 
Arizona 
Colorado 
Idaho 
Nevada 
New Mexico 
Utah 


164 


163 


1 


478,066 


556 , 965 


602,507 


965,573 


494,336 


577,612 


2.603.111 


♦ 41.1 


1,071.948 


♦ 3.6 


32 

36 
25 
9 
15 
19 


32 
36 
25 
9 
15 
19 


- 


75,191 
134,771 
54,774 
15,883 
33,853 
70,305 


81,999 
159,816 
63,329 
18,683 
38,644 
83,335 


78,602 
162,644 
66,209 
20 , 775 
37,075 
107,153 


154,332 
243,916 
113,501 
34,982 
60,000 
151,772 


77,153 
129,279 
55,651 
18,050 
31,529 
76,908 


90,386 
153,246 
63,623 
22,125 
35,238 
91,484 


390,124 
701,147 
297,813 
90,323 
169,572 
412,565 


♦ 40.7 

♦ 33.8 

♦ 40.3 

♦ 50.0 
♦41.1 

♦ 32.6 


167,539 
282,525 
119,274 
40,175 
66,767 
168,392 


♦ 6.6 

- 4.1 

♦ 1.0 

♦ 16.2 

- 7.9 

♦ 9.6 


PACWIC 
California 
Oregon 
Washington 


482 


471 


11 


1j644j171 


lj 794, 009 


1,876,923 


2,930,825 


1,663,076 


1,923,872 


8,245,928 


♦ 25.9 


3,586,948 


♦ 4.3 


375 

45 
62 


365 
45 
bl 


10 

1 


1,250,440 
122,269 
271,462 


1,343,679 
141,494 
308,836 


1,405,333 
151,620 
319 , 970 


2,214,978 
233,050 
482,797 


1,258,347 
125,707 
279,022 


1,452,287 
149,420 
322 , 165 


6,214,430 

648,433 

1,383,065 


♦ 25.0 

♦ 31.7 

♦ 27.3 


2,710,634 
275,127 

601,187 


♦ 4.5 

♦ 4.3 

♦ 3.6 


Figure* are not shoi 


Lin separa 


ely tor ce 


rtain States lor which the sample consists largely ol data reported by one or two c 


ain organizatior 


s. Data 


tor such States are 


included in the totals ot the 
Note: Pay roll does not inc 


T respectii 
ude comp 


e geograp 
*nsation 


lie divisions. 

or services of proprietors ot unincorporated businesses, and cannot be compared wit 


I sales without 


adjustmen 


tor proprietors' services. 



Immediate Preliminary report 

Rel "" DEPARTMENT OF COMMERCE (4 «"■"> 

Bureau of the Census 
Washington 

Census Survey ol Business: 1937-38 
Retail Distribution 

WOMEN'S ACCESSORY STORES AND CHILDREN'S AND INFANTS' WEAR SHOPS 

More than 600 women's accessory stores and children's and infants' wear shops through- 
out the country, with aggregate sales in 1937 of $20,952,000, reported to the Bureau of the Cen- 
sus that their sales during the first half of 1938 were within 9.2 percent of their sales for the 
same period of 1937. The first quarter of 1938 showed a loss of 11.9 percent and the second quar- 
ter a loss of 7.1 percent in comparison with the corresponding quarters of 1937. Compared with 
1935, the latest year covered by a regular Business Census, their 1937 sales represent an increase 
of 12.0 percent. These are among the conclusions announced today by William L. Austin, Director, 
Bureau of the Census, in a preliminary report issued in connection with the Census Survey of Busi- 
ness for 1937-38. 

The classification "Women's accessory stores and children's and infants' wear shops" 
for Census purposes, represents corset and lingerie shops, hosiery shops, knit-goods shops, cos- 
tume accessories stores (selling bags, jewelry and gloves), umbrella shops, children's specialty 
shops (clothing and accessories), infants' wear shops and a few mail-order houses engaged exclu- 
sively in the sale of apparel from catalogue. 

A comparison with previous Census totals follows: 

Women's Accessory Stores and Children's and Infants' Wear Shops 





Stores 




Sales 


Change from 
Preceding Period 


1929 Census 
1933 Census 
1935 Census 


7,039 
6,650 
8,569 




$167,671,000 

82,186,000 

109,917,000 


-51.0$ 
+33.7$ 


;ical stores included 


in this 


Survey: 






Year 1935 
Year 1937 


663 
663 




18,700,000 
20,952,000 


+12.0$ 


First Half 1937 
First Half 1938 


663 
663 




9,700,000 
8,803,000 


- 9.2$ 



Sales 

The total volume of sales for 1937 was distributed by quarters as follows: First quar- 
ter, 20.6 percent; second quarter, 25.7 percent; third quarter, 21.1 percent; fourth quarter, 38.6 
percent. All geographic divisions and all but four States (Kentucky, Oregon, Pennsylvania and 
Rhode Island) and the District of Columbia show sales increases from 1935 to 1937. A comparison 
of the first half of 1938 with the first half of 1937 shows increases of 1.0 percent and 13.1 per- 
cent, respectively, for the Pacific Division and for the West North Central and East and West South 
Central Divisions combined, with decreases for the remaining divisions, ranging from 1.1 percent 
for the Mountain Division to 13.1 percent for the New England Division. Included among the 663 i- 
dentical stores are 137 identical units of chains. Sales of these identical chain units totalled 
$6,343,000 in 1937, an increase of 10.5 percent over their sales in 1935. 

Psy Roll 



Of the 663 stores included in the Survey, 72 reported no paid employees. The remaining 
591 reported pay roll, exclusive of the services of proprietors, to the amount of $2,325,000 for 
1937, representing an increase of 8.9 percent over their pay roll for 1935. They reported a total 
pay roll of $1,072,000 for the first half of 1938, a decrease of 4.1 percent as compared with the 
same period of 1937. A summary comparison of pay roll and sales follows: 



Year 1937 compared with 1935 

First half 1938 compared with first half 1937 



Percent 


; Change 


Sales 


Pay Roll 


+ 12.0 
- 9.2 


+ 8.9 
- 4.1 






Page 2 



Size of Sample 



The stores included in this Survey constitute a sample of 17 percent in sales and 8 per- 
cent in number of all women's accessory stores and children's and infants' shops shown in the 1935 
Census. A summary follows: 



1935 Census 
1937 Survey 

Percent Sample 



Stores 
Total Independents Chains 



8,569 
663 

8* 



7,808 
526 

7# 



761 
137 

18$ 



Sales in 1935 (thousands) 
Total Independents Chains 



$109,917 $81,785 
18,700 12,961 



1755 



$28,132 
5,739 



16# 



20$ 



Compared with the above average size of sample, the proportion of coverage for principal 
cities is as follows: 





Size of 


Sample 




Size of 


Sample 


City 


Stores 


Sales 


City 


Stores 


Sales 




% 


% 




i 


% 


Baltimore 


5 


16 


Milwaukee 


11 


38 


Boston 


10 


13 


New York 


e 


15 


Chicago 


7 


12 


Philadelphia 


5 


20 


Cleveland 


7 


11 


Pittsburgh 


7 


33 


Detroit 


5 


21 


San Francisco 


14 


34 


Los Angeles 


9 


20 


St. Louis 


4 


2 



Attached are tables showing sales and pay roll for each quarter by geographic divisions, 
States and principal cities. Because of the small number of chain units included in the Survey, 
separate figures for independents and chains can be shown only in United States totals. Also, 
separate figures are not shown in the tables for States and cities with a sample of less than 10 
stores. However, data for the States omitted are included in the totals of their respective geo- 
graphic divisions. 

Scope of Survey 

The data conteined in this report were supplied by 663 stores, which submitted returns 
for the current Census Survey of Business prior to the closing date. This report is not intended 
to present a complete picture of the business done by women's accessory stores and children's and 
infants' shops, but rather to provide a reliable indicator of trends since the last regular Busi- 
ness Census. The canvass for the Survey was conducted by mail from lists composed only of stores 
included in the 1935 Census of Business. Stores with 1935 sales of less than $5,000, and those 
which came into existence since 1935 were not canvassed, and those which have gone out of business 
necessarily are omitted. Reporting for this Survey was voluntary; hence, some stores failed to co- 
operate or delayed their returns beyond the closing date. For convenience in evaluating the im- 
portance of the stores included, percentage columns are carried in the accompanying sales table 
which show the weight of sample by States. 



This is one of a series of retail reports issued in connection with the Census Survey of 
Business: 1937-38. It will be followed promptly by similar releases for other kinds of business, 
and later by more detailed studies. 



The current Census Survey of Business includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided by 
the Works Progress Administration. The project is under the direction of Fred A. Gosnell, Chief 
Statistician, who was also in charge of previous Business Censuses. Retail trade reports are pre- 
pared under the immediate supervision of James 0. Reid. 































Page 3 


CENSUS SURVEY OF BUSINESS: 1937-38 RETAIL DISTRIBUTION 
WOMEN'S ACCESSORY STORES AND CHILDREN'S AND INFANTS' WEAR SHOPS 

TABLE l.-SALES, BY QUARTERS FOR 1938(FIRST HALF AND 1937; AND FOR THE YEAR 1935 
FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES. 


DIVISION, STATE 
And 
CITY* 


Size And Proportion Of Sample 


Sales By Quarters. 1937-38 t«dd ooo) 


Year 1937 


First Half 1938 


Number 

Of 
Stores 
Includ- 
ed In 
1937-38 
Survey 


Percent 
Of Such 
Stores 
To All 
Stores 
In 1935 
Census 


1935 Sales 
Of Stores 
Included 
In 1937.38 
Survey 

(add 000) 


Percent 
Of Such 

Sales 
To All 

Sales 
In 1935 
Census 


First 

Quarter 

1937 


Second 

Quarter 

1937 


Third 

Quarter 

1937 


Fourth 

Quarter 

1937 


First 

Quarter 

1938 


Second 

Quarter 

1938 


Sales 

Ldd 000) 


Percent 

Chance 

From 

1935 


Sales 

l.dd 000) 


Percent 
Chance 
From 
First 
Half 
1937 


TjNJ.HU> STATES 

Independents 
Chains 

HE* ENGLAND 
Connecticut 
Massachusetts 

MIDDLE ATLANTIC 
New Jersey 
New York 
Pennsylvania 

EAST NORTE CENTRAL 
Illinois 
Michigan 
Ohio 
Wisconsin 

WEST NORTH CENTRAL, 
EAST SOUTH CENTRAL 
i WEST SOUTH CENTRA! 

SOUTH ATLANTIC 

MOUNTAIN 

PACIFIC 
California 
Washington 

Cities of more than 

500,000 Population 

Boston 
Chicago 
Los Angeles 

New York 
Philadelphia 
San Francisco 


663 


8 


$18,700 


17 


$4,326 


(5,374 


$4,415 


$6,837 


$3,812 


$4,991 


$20,952 


♦12.0 


$8,803 


- 9.2 


m 

137 
100 


7 
18 

12 


12,961 
5,739 

3,427 


16 
20 

24 


3,084 
1,242 

788 


3,817 
1,557 

1,075 


2,960 
1,455 

871 


4,748 
2,089 

1,262 


2,720 
1,092 

704 


3,489 
1,502 

915 


14,609 
6,343 

3,996 


♦12.7 
♦ 10.5 

♦16.6 


6,209 
2,594 

1,619 


-10.0 
- 7.3 

-13.1 


25 

55 

321 


14 

12 

7 


634 
2,329 

8,919 


26 

25 

16 


157 
542 

2,071 


201 
734 

2,586 


193 
525 

1,970 


287 
609 

3,164 


140 
474 

1,732 


178 
602 

2,382 


838 
2,610 

9,813 


♦ 22.5 
♦12.1 

♦ 10.0 


318 
1,076 

4,114 


-11.2 
-15.7 

-11.7 


52 

220 

49 

91 


10 
8 
6 

7 


1,476 
5,939 
1,504 

2,009 


18 
15 
17 

14 


334 

1,421 

316 

480 


437 

1,803 

348 

624 


340 

1,331 

299 

502 


604 

2,135 

445 

779 


288 

1,198 

246 

445 


428 

1,641 
313 

534 


1,715 
6,690 
1,408 

2,386 


♦ 16.2 

♦ 12.6 
- 6.4 

♦18.7 


716 

2,839 

559 

979 


- 7.1 
-11.9 
-15.8 

-11.3 


34 

18 
SO 
14 

16 


7 
8 
6 

11 

2 


630 
469 
427 
395 

366 


10 
17 

15 
26 

5 


152 

114 

106 

86 

93 


190 
142 
154 

111 

90 


136 
120 
121 

101 

82 


214 
186 
188 
152 

151 


156 

102 

93 

95 

104 


167 
104 
121 
117 

103 


692 
662 
569 
450 

416 


♦ 9.8 

♦ 19.8 

♦ 33.3 
+13.9 

♦ 13.0 


303 
206 
214 
212 

207 


-11.4 
-19.5 
-17.7 
♦ 7.6 

+13.1 


24 


5 


692 


12 


164 


169 


151 


249 


143 


169 


733 


♦ 5.9 


312 


- 6.3 


9 


B 


176 


15 


39 


51 


48 


71 


41 


48 


209 


♦18.8 


89 


- 1.1 


102 


12 


3,109 


31 


691 


777 


791 


1,141 


643 


840 


3,400 


♦ 9.4 


1,483 


+ 1.0 


H 

14 

13 
26 
19 

184 
23 
14 


13 
15 

10 
7 
9 

8 

5 

14 


2,588 
431 

552 

559 
590 

4,890 
861 
452 


81 
37 

13 
12 
20 

15 
20 
34 


593 
86 

136 
135 
125 

1,198 
1S6 
106 


647 
111 

176 
167 
139 

1,506 
135 
106 


643 

126 

113 

lie 

135 

1,084 
117 
108 


943 
166 

159 
190 
193 

1,725 
177 
157 


541 
86 

103 
119 
121 

1,007 

117 

88 


698 
123 

144 

ISO 
142 

1,370 

116 
108 


i,BU 

489 

564 
610 
592 

5,513 
585 
477 


♦ 5.2 

♦ 13.5 

♦ 8.8 

♦ 9.1 

♦ 0.3 

♦ 12.7 
-32.1 

♦ 5.5 


1,233 
209 

247 
269 
263 

2,377 
233 
196 


- 0.6 
♦ 6.1 

-20. e 

-10.9 

- 0.4 

-12.1 
-19.9 

- 7.5 


* 

Slates and cities with lets than ten stores reporting are not inouin separately. Data tor such States are included In (heir respective geographic division totals. 



Page 4 



CENSUS SURVEY OF BUSINESS 


: 1937-38 
















RETAIL DISTRIBUTION 




WOMEN'S ACCESSORY STORES AND CHILDREN'S AND INFANTS' WEAR SHOPS 










TABLE 2— PAY ROLL 


BY QUARTERS FOR 1938 


(FIRST HALF) AND 


1937 








FOR IDENTICAL STORES, BY GEOGRAPHIC DIVISIONS, STATES AND PRINCIPAL CITIES. 






Number Of Stores includ- 
ed In 1937-38 Survey 




Pay Roll 


By Quarters, 1937-38 


( we note 1 




Year 1937 


First Half 1938 






















DIVISION, STATE 


























Percent 






Report. 


Report- 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 

Change 

From 




Change 


CITY* 


TOTAL 


!NG 


ing No 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Pay Roll 


Pay Roll 


From 




Pay 


Pay 


1937 


1937 


1937 


1937 


1938 


1938 






First 






Roll 


Roll 














(•ee note) 


1935 


Lee note) 


Half 
1937 


UNITED STATES 
Independents 


663 


591 


78 


$541,381 


S576.588 


$035,406 


$672,060 


$515,583 


$556,643 


$2,325,435 


♦ 8.9 


$1,072,226 


- 4.1 


set 


454 


72 


399,531 


424,517 


382,572 


491,633 


385,242 


408,169 


1,698,253 


♦ 7.0 


793,411 


- 3.7 


Chains 


137 


137 


— 


141,850 


152,071 


152,834 


180,427 


130,341 


148,474 


627,182 


♦14.2 


278,815 


- 5.1 


NEW ENGLAND 
Connecticut 


100 


93 


7 


91,104 


102,419 


99,711 


114,585 


85,082 


92,305 


407,819 


♦18.0 


177,387 


- 8.3 


25 


S3 


2 


15,788 


19,560 


17 , 796 


20,250 


14,327 


14,662 


73,394 


♦17.2 


28,989 


-18.0 


Massachusetts 


55 


53 


2 


65,579 


71,222 


69,073 


81,872 


61,959 


66,786 


287 , 746 


♦16.8 


128,745 


- 5.9 


MIDDLE ATLANTIC 
New Jersey 


321 


273 


48 


268,231 


283,968 


252,551 


323,701 


250,073 


274,661 


1,128,451 


♦ 5.2 


524,734 


- 5.0 


53 


44 


8 


36,713 


38,968 


37,948 


47,699 


34,225 


37,255 


161,328 


♦15.9 


71,480 


- 5.6 


New York 


220 


186 


34 


196,847 


209,313 


182,078 


233,201 


183,581 


203,330 


821,439 


♦ 6.9 


386,911 


- 4.7 


Pennsylvania 


49 


43 


6 


34,671 


35,687 


32,525 


42,801 


32,267 


34,076 


145,684 


-11.9 


66 , 343 


- 5.7 


EAST NORTH CENTRAL 
Illinois 


91 


85 


6 


63,476 


68,368 


63^887 


82^030 


62,370 


67,083 


277,761 


♦ 10.0 


129,453 


- 1.8 


34 


32 


2 


20,597 


21,531 


18,494 


23,360 


19,509 


21,429 


83,982 


♦11.5 


40,938 


- 2.8 


Michigan 


18 


17 


1 


10,614 


11,390 


11,161 


13,836 


10,448 


10,199 


47,001 


♦ 0.5 


20,647 


- 6.2 


Ohio 


20 


20 


— 


15,151 


18,370 


17,195 


24,139 


16,884 


18,340 


74,855 


♦15.0 


35,224 


♦ 5.1 


Wisconsin 


14 


11 


3 


13,777 


13,706 


13,740 


16,195 


12,676 


14,211 


57,418 


♦ 6.9 


26,887 


- 2.2 


WEST NORTH CENTRAL, 




























EAST SOUTH CENTRAL 




























&. WEST SOUTH CENTRA1 

SOUTH ATLANTIC 

MOUNTAIN 

PACITIC 
California 


16 


14 


2 


17,374 


16,292 


14,981 


19,747 


19,400 


15,410 


68,394 


- 7.5 


34,810 


♦ 3.4 


24 


23 


1 


14,673 


14,639 


13,503 


18,432 


13,031 


14,875 


61,247 


♦ 8.6 


27,906 


- 4.8 


9 


9 


— 


5,287 


6,051 


5,808 


7,633 


5,654 


5,705 


24,779 


♦16.1 


11,359 


♦ 0.2 


102 


94 


6 


81,236 


84,851 


84,965 


105,932 


79,973 


86,604 


356,984 


♦14.1 


166,577 


♦ 0.3 


86 


79 


7 


70,657 


73,898 


72,354 


90,643 


68,319 


73,771 


307,552 


♦14.7 


142,090 


- 1.7 


Washington 


14 


13 


1 


9,235 


8,871 


10,221 


12,490 


9,541 


10,392 


40,817 


♦11.0 


19,933 


♦ 10.1- 


Cities of more than 




























500,000 Population 




























Boston 


13 


13 


_ 


24,402 


26,345 


23,991 


29,538 


22,549 


23,829 


104,276 


♦ 7.6 


46,378 


- 8.6 


Chicago 


28 


26 


2 


19,187 


19,859 


17,121 


21,684 


18,082 


20,017 


77,851 


♦11.7 


38,099 


- 2.4 


Los Angeles 


19 


19 


" 


16,393 


17,024 


15,465 


19,028 


14,979 


17,032 


67,910 


♦ 5.2 


32,011 


- 4.2 


New York 


184 


152 


32 


173,666 


184,857 


157 , 631 


200,552 


163,423 


180,302 


716,706 


♦ 6.7 


343,725 


- 4.1 


Philadelphia 


23 


18 


5 


18,322 


17,353 


14,174 


19,237 


16,075 


15,007 


69,086 


-22.3 


31,082 


-12.9 


San Francisco 


14 


11 


3 


10,681 


10,991 


10,846 


13,114 


10,052 


10,740 


45,632 


♦10.9 


20 , 792 


- 4.1 


States and cities with 


less Ihar 


ten stores reportin 


! are not sh 


own separate 


ly. Data tc 


f such State 


s are includ 


d in their r 


spective geograi 


hie divisic 


n totals. 


Note: Pay roll does not incl 


ide compt 


nsation for services 


of proprieto 


s ot anincot 


porated huti 


lesses, and 


annot be co 


mpared with 


sales without a 


djastment 


for proprietors' services. 



"; i,e DEPARTMENT OF COMMERCE **%"* T* 

Kelease (4 pages) 

Bureau or the Census 
Washington 

Census Survey of Business: 1937-38 
Retail Distribution 



WOMEN'S READY-TO-WBAR STORES (CHAINS ONLY) 

Thirty-six women's ready-to-wear chain organizations, operating 713 stores throughout the 
country with aggregate sales of $88,035,000 in 1937, reported to the Bureau of the Census that their 
sales for the first half of 1938 were off 10.6 percent as compared with the same period of 1937. The 
first quarter of 1938 showed a loss of 14.8 percent and the second quarter a loss of 7.1 percent in 
comparison with the corresponding quarters of 1937. Their 1937 sales represent an increase of 27.4 
percent as compared with a total of $69,115,000 for 652 stores in 1935, the latest year covered by a 
regular Business Census. These are among the conclusions announced today by William L. Austin, Direc- 
tor, Bureau of the Census, in a preliminary report issued in connection with the Census Survey of 
Business for 1937-38. 

A comparison with previous Census totals follows: 

Women's Ready-To-Wear Stores - Chains 



Stores Sales 


Change from 
Preceding Period 


1929 Census 1,914 $246,960,000 
1933 Census 1,726 134,255,000 
1935 Census 2,407 200,077,000 


-45.6$ 
+49.0$ 


;ical chain organizations included in this Survey: 




Year 1935 652 69,115,000 
Year 1937 713 88,035,000 


+27.4$ 


First Half 1937 (36 organizations) 41,624,000 
First Half 1938 (36 organizations) 37,213,000 


-10.6$ 



Sales 

The total volume of sales for 1937 was distributed by quarters as follows: First quarter, 
21.3 percent; second quarter, 26.0 percent; third quarter, 22.0 percent; fourth quarter, 30.7 percent. 
All geographic divisions show sales increases from 1935 to 1937. A comparison of the first half of 
1938 with the first half of 1937 shows decreases for all divisions, ranging from 1.6 percent for the 
South Atlantic Division to 19.3 percent for the Middle Atlantic Division. 

Pay Roll 

Total store pay roll (not including central -off ice nor warehouse pay rolls) amounted to 
$8,651,000 for 1937, representing an increase of 28.9 percent over the total for 1935. For the first 
half of 1938 a pay roll of $3,907,000 was reported, a decrease of 4.8 percent as compared with the 
same period of 1937. A summary comparison of pay roll and sales follows: 

Percent Change 
Sales Pay Roll 

Year 1937 compared with 1935 +27.4 +28.9 

First half 1938 compared with first half 1937 -10.6 - 4.8 



Page 2 

Size of Sample 

The stores included in this Survey constitute a sample of 35 percent in sales, and 27 per- 
cent in number of all women's ready-to-wear chain stores shown in the 1935 Census. A summary follows: 

Stores Sales in 1935 
1935 Census 2,407 $200,077,000 
1937 Survey 652 69,115,000 

Percent Sample 27$ ' 3556 

Identical Chain Units (Stores) 

Tables are shown in this report for 511 identical chain units for which separate and compar- 
able data are available for both 1937 and 1935. A similar report for identical independent stores in 
the women's ready-to-wear trade was issued recently. Following is a comparison of percentage changes 
in sales and pay roll for identical chain organizations, chain units and independent stores: 

Percent Change 



Year 1935 To First Half 1937 To 
Year 1937 First Half 1938 



Sales Pay Roll Sales Pay Roll 

Identical chain organizations (36) +27.4 +28.9 -10.6 -4.8 
Identical chain units (511) +21.7 +21.9 -11.9 -5.1 

Identical independent stores (1,744) +18.0 +20.9 - 8.9 -1.0 

Tables 1 and 2 show sales and pay roll for identical chain organizations, by quarters and 
geographic divisions and Tables 1A and 2A show the same information for the 511 identical chain units. 

Scope of Survey 

The data contained in this report were supplied by 36 women's ready-to-wear chain organiza- 
tions which submitted returns for the current Census Survey of Business prior to the closing date. 
This report is not intended to present a complete picture of the business done by women's ready-to-wear 
retail chains, but rather to provide a reliable indicator of trends since the last regular Business 
Census. The canvass for the Survey was conducted by mail from lists composed only of chains included 
in the 1935 Census of Business. Reporting for this Survey was voluntary; hence, some chains failed to 
cooperate or delayed their returns beyond the closing date. For convenience in evaluating the importance 
of the stores included, percentage columns are carried in the accompanying sales table which show the 
weight of sample by geographic divisions. 

- - 

This is one of a series of retail reports issued in connection with the Census Survey of 
Business: 1937-38. It will be followed promptly by similar releases for other kinds of business, 
and later by more detailed studies. 

The current Census Survey of Business includes wholesale as well as retail trade and is 
nation-wide in scope. It is being conducted by the Bureau of the Census with funds provided by the 
Works Progress Administration. The project is under the direction of Fred A. Gosnell, Chief Statis- 
tician, who was also in charge of previous Business Censuses. Retail Trade reports are prepared under 
the immediate supervision of James 0. Reid. 



Page 3 



CENSUS SURVEY OF BUSINESS: 1937-38 , , 

c*jx ua mm r.i ur «»u«^ •»* WOMEN'S READY-TO-WEAR STORES Chains only! 


RETAIL DISTRIBUT 






TABLE 1. -SALES, BY QUARTERS FOR 1938vFIRST HALF) AND 1B37; AND FOR THE YEAR 1935 




IDENTICAL CHAIN ORGANIZATIONS, BY GEOGRAPHIC DIVISIONS 






[Represents all unit* {stores), including new and discontinued units, operated during the period covered} 






Size And Proportion Of Sample 


Sales By Quarters. 1937-38 (odd ooo) 


Year 1937 


First Half 1938 


Number 


Number 


1935 Sales 


Percent 






















Percent 




Of 


Or 


Of Units 


Of Such 


















Percent 






GEOGRAPHIC DIVISION 


Chains 


Units 


Included 


Sales 


First 


Second 


Third 


Fourth 


First 


Second 






Chance 




From 




Includ- 


Reported 


In 1937-38 


To All 


Quarter 
1937 


Quarter 
1937 


Quarter 
1937 


Quarter 
1937 


Quarter 
1938 


Quarter 
1938 




Sales 


From 


Sales 


First- 




ed In 






Survey 


Sales 






1935 




Half 




1937-38 


1937-38 


1935 




In 1935 






















1937 




Survey 






l.dd 000) 


Census 
















mod ooo) 




|,dd 000) 




UNITED STATES 
New England 


36 


713 


652 


$69,115 


34.6 


$18,706 


$22,918 


$19,354 


$27,057 


$15,929 


$21,284 


$88,035 


♦ 27.4 


$37,213 


-10.6 


5 


23 


29 


2,981 


30.1 


513 


838 


762 


984 


436 


771 




3,097 


♦ 3.9 


1,207 


-10.7 


Middle Atlantic 


14 


110 


106 


15,211 


26.9 


3,495 


4,853 


4,011 


5,654 


2,546 


4,194 




18,013 


♦IB. 4 


6,740 


-19.3 


East North Central 


17 


206 


177 


14,596 


27.3 


3,961 


5,519 


4,385 


5,833 


3,001 


4,702 




19,698 


♦35.0 


7,703 


-18.7 


West North Central 


10 


80 


97 


5,793 


30.2 


1,410 


1,815 


1,522 


2,136 


1,336 


1,796 




6,883 


♦16.8 


3,132 


- 2.9 


South Atlantic 


7 


75 


73 


8,363 


45.0 


2,458 


2,500 


1,972 


3,234 


2,360 


2,520 




10,164 


♦21.5 


4,880 


- 1.6 


East South Central 


5 


39 


31 


3,174 


36.4 


776 


967 


762 


1,196 


717 


976 




3,701 


♦ 16.6 


1,693 


- 2.9 


West South Central 


5 


70 


56 


5,459 


46.5 


1,478 


1,779 


1,531 


2,428 


1,435 


1,764 




7,216 


♦ 32.2 


3,199 


- 1.8 


Mountain 


3 


20 


14 


1,324 


55.6 


412 


503 


460 


595 


356 


477 




1,970 


♦48.8 


833 


- 9.0 


Pacific 


10 ' 90 

1 


69 


12,214 


62.6 


4,203 


4,144 


3,949 


4,997 


3,742 


4,084 




17 , 293 


♦41.6 


7,826 


- 6.2 


WOMEN'S READY-TO-WEAR STORES {chains only) 






TABLE 2.-PAY ROLL, BY QUARTERS FOR 1938(FIRST HALf)aND 1937 






IDENTICAL CHAIN ORGANIZATIONS, BY GEOGRAPHIC DIVISIONS 






[Represents all units {stores), including new and discontinued units, operated during the period covered] 






Number 
Of 


Number 
Of 


Pay Roll By Quarters, 1937-38 (•«• ,.«) 


Year 1937 


First Half 


1938 






















Percent 




Chains 


Units 


















Percent 




Chance 


GEOGRAPHIC DIVISION 


Includ- 


Reported 


First 


Second 


Third 


Fourth 


First 


Second 






Chance 




From 




ed In 
1937-38 
Survey 




Quarter 
1937 


Quarter 
1937 


Quarter 
1937 


Quarter 
1937 


Quarter 
1938 


Quarter 
1938 


Pay Roll 


From 
193S 


Pay Roll 


First- 
Half 
1937 




1937-38 


1935 


( »ee note) 


iiee note) 


UNITED STATES 
New England 


36 


713 


652 


$1,889,538 


$2,215 ,666 


$1,970,402 


$2575,267 


$U815,299 


$2,092,088 


$8,650 


873 


♦ 28.9 


$3,907,387 


- 4.8 


5 


23 


29 


44,297 


59,998 


54,946 


69,037 


44,475 


58,410 


228 


278 


♦ 1.9 


102,885 


- 1.4 


Middle Atlantic 


14 


110 


106 


339,456 


435,120 


379 ,856 


488,267 


280,170 


345,755 


1,642 


699 


♦28.6 


625,925 


-19.2 


East North Central 


17 


206 


177 


408,641 


515,977 


447,148 


538,152 


380,739 


475,160 


1,909 


918 


♦33.0 


855,899 


- 7.4 


West North Central 


10 


80 


97 


156,787 


189,952 


175,273 


229,101 


159,591 


195,987 


751 


113 


♦31.5 


355 , 578 


♦ 2.5 


South Atlantic 


7 


75 


73 


163,450 


172,052 


154,348 


222,630 


169,979 


177,739 


712 


,480 


♦21.1 


347,718 


♦ 3.6 


East South Central 


5 


39 


31 


61,781 


77,100 


65,968 


93 , 175 


63,763 


76,679 


298 


,024 


♦28.1 


140,442 


♦ 1.1 


West South Central 


5 


70 


56 


117,066 


139,014 


123,605 


169.118 


115,153 


137,010 


54H 


,803 


♦33.3 


252,163 


- 1.5 


Mountain 


3 


20 


14 


32,077 


39,288 


36,710 


45,842 


32,425 


39,183 


153 


,917 


♦64.1 


71,608 


♦ 0.3 


Pacific 


10 


90 


69 


565,983 


587,165 


532,548 


719,945 


569,004 


586,165 


2,405 


,641 


♦28.2 


1,155,169 


♦ 0.2 


Note : Pay roll does not include compensation tor the personnel of central offices and warehouses. 






Statu Comprising Olographic Dipf.ion*.- 






NEW ENCLAND-Conn., Main., Mao,., N. H., R. /., Vt EAST SOUTH CENTRAL~Ala., 


Ky., Mm.. Tmn 




MIDDLE ATLANTIC..-* !., N. Y„ Pa. «"*T SOUTH CENTRAL-Ark.. 


La., Otla., T«. 




EAST NORTH CENTRAL.../1L, Ini, Midi., Onto, Wis. MOUNTAIN— Art... Colo.. Idano. 


Mom.. Mm. n. Mat, Utah, Woo. 




WEST NORTH CENTRAL- loa«, Kara., Minn., Ma.. Natr., N. Dot., S. Do*. PACIFIC— Colli, Or«f., Wort. 






SOUTH ATLANTIC...D.L, D. C, Flo., Go., MA, N. C, S. C, Va., W. Va. 







Page 4 



CENSUS SURVk* OF BUSINESS: 1937-38 KETAO. DISTRIBUTION 

WOMEN'S READY-TO-WEAR STORES (chains onI») DISTRIBUTION 


TABLE 1A.-SALES, BY QUARTERS FOR 193S(FIRST HALF; AND 1937; AND FOR THE YEAR 1935 


IDENTICAL CHAIN UNITS (STORES), BY GEOGRAPHIC DIVISIONS 




Size And Proportion Of Sample 


Sales By Quarters. 1937-38 («u ooo) 


Year 1937 


First Half 1938 


Number 


Perceni 


1935 Sales 
Of Stores 


Percent 
























Of 


Of Suci 


Of Such 




















Percent 


GEOGRAPHIC DIVISION 


Stores 


Stores 


Sales 


First 


Second 


Third 


Fourth 


First 






Percent 




Chance 




Includ- 


To Au 


In 193738 


To All 


QUARTEf 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Sales 


Chance 
From 


Sales 


From 




ed In 


Stores 




Sales 


1937 


1937 


1937 


1937 


1938 


1938 






First 




1937-38 


In 1935 




In 1935 




















Half 




Survey 


Census 


(•<W 000) 


Census 














I.M 000) 




(«m ooo) 


1937 


UNITED STATES 
New England 


511 


21 


$63,417 


32 


$16,537 


$20,301 


$16,999 


$23,315 


$13,940 


$18,533 


$77,152 


+21.7 


$32,473 


-11.9 


19 


11 


2,656 


27 


524 


856 


767 


1,000 


445 


779 


3,147 


♦18.5 


1,224 


-11.3 


Middle Atlantic 


82 


17 


12,956 


23 


2,866 


4,225 


3,501 


4,603 


2,342 


3,896 


15,195 


♦17.3 


6,238 


-12.0 


East North Central 


135 


18 


13,420 


25 


3,536 


4,877 


3,865 


5,074 


2,586 


3,978 


17,352 


♦29.3 


6,564 


-22.0 


Weat North Central 


64 


28 


5,418 


28 


1,211 


1,561 


1,296 


1,747 


1,086 


1,443 


5,815 


+ 7.3 


2,529 


- 8.8 


South Atlantic 


68 


26 


8,112 


44 


2,344 


2,411 


1,907 


3,099 


2,166 


2,359 


9,761 


♦20.3 


4,525 


- 4.8 


East South Central 


28 


24 


3,034 


35 


698 


869 


680 


1,044 


597 


792 


3,291 


♦ 8.5 


1,389 


-11.4 


West South Central 


46 


28 


5,128 


44 


1,278 


1,507 


1,284 


2,050 


1,214 


1,485 


6,119 


♦19.3 


2,699 


- 3.1 


Mountain 


13 


23 


1,305 


55 


401 


467 


412 


534 


318 


422 


1,814 


♦39.0 


740 


-14.7 


Pacific 


56 


30 


11,388 


58 


3,679 


3,528 


3,287 


4,164 


3,186 



3,379 


14,658 


♦28.7 


6,565 


- 8.9 


WOMEN'S READY-TO-WEAR STORES Ichaim only) 


TABLE 2 A.- PAY ROLL, BY QUARTERS FOR 1 938 f FIRST HALF AND 1937 


IDENTICAL CHAIN UNITS (STORES) , BY GEOGRAPHIC DIVISIONS 




Number 

Of 
Stores 


Pay Roll By Quarters, 1937-38 (•« nn.) 


Year 1937 


First Half 1938 




















Percent 


GEOGRAPHIC DIVISION 


Includ- 


First 


Second 


Third 


Fourth 


First 


Second 




Percent 




Chance 




ed In 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Quarter 


Pay Roll 


Chance 




From 




1937-38 


1937 


1937 


1937 


1937 


1938 


1938 








First 




Survey 














(mo note) 


1935 


(see „„,„) 


Half 
1937 


UNITED STATES 


511 


$1,630,174 


$1,897 , 919 


S.,668,377 


S2A85.547 


$1560,822 


$1,786,028 


$7,382,017 


♦21.9 


$3,346,850 


- 5.1 


New England 


19 


46,940 


62,966 


56,745 


71,099 


47,051 


59,967 


237 , 750 


♦23.4 


107,018 


- 2.6 


Middle Atlantic 


82 


259,443 


340,795 


291,818 


381,324 


250,655 


314,767 


1,273,380 


♦27.0 


565,422 


- 5.8 


East North Central 


135 


357,083 


448,654 


383,650 


461,242 


320,141 


390,836 


1,650,629 


♦27.2 


710,977 


-11.8 


Weat North Central 


64 


131,625 


160,550 


146,847 


181,892 


125,990 


153,435 


620,914 


♦15.6 


279,425 


- 4.4 


South Atlantic 


68 


155,751 


164,887 


147,858 


211,803 


156,073 


166,026 


680,299 


♦19.8 


322,099 


+ 0.5 


East South Central 


28 


54,830 


68,145 


57,801 


81,277 


51 , 673 


60,599 


262,053 


♦17.9 


112,272 


- 8.7 


West South Central 


46 


100,774 


117,685 


104,745 


144,140 


97,898 


115,729 


467,344 


+21.6 


213,627 


- 2.2 


(fountain 


13 


30,926 


35,875 


32,323 


39,109 


27,948 


33,897 


138,233 


♦49.7 


61,845 


- 7.4 


Pacific 


56 


492,802 


498,362 


446,590 


613,661 


483,393 


490,772 


2,051,415 


♦16.6 


974,165 


- 1.7 


Note. Pay roll does not include compensation for the personnel of central offices and warehouses. 


Slotts Comprising Olographic Divisions: 


NEW ENCUND...C. nn ., Uoin., Mo„., N. H., R. 1., Vt. EAST SOUTH CENTRAL-Ale. K, Ml.. T.nn 


MIDDLE ATLANTIC-!,. 1.. N. Y., /•» WEST S0UTH CENTRAL-Ark., U, Okie T.« 


EAST NORTH CENTRAL...HL. M. HM, Ohio, WU. MOUNTAIN-Aris.. Colo.. I.oho. «„„,.. No... N. U.S.. U,o K Woo 


WEST NORTH CENTRAL -lowo. Kens., Minn., Mo., Neb,.. N. Dot., S. Dot. PACIFIC--- Colli Oreo ' Wesh 


SOUTH ATLANTIC.-D,!. D. C, Flo., Co., Mi., N. C, S. C, Ve., W. Vs. 

«